Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.

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Future Shock
Alvin Toffler | Bantam

Future Shock

RM22.00 MYR

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Goodreads rating: 3.81

RM22.00 MYR

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63% off est. retail
"Future Shock" feels like a time capsule from 1970 that still resonates today. It delves deep into how rapidly advancing technologies and societal shifts might leave us disoriented. If you're curious about how past generations envisioned the future—a future we're living in—it's a fascinating and thought-provoking read. It urges us to think critically about adaptability and resilience in the face of unrelenting change.
How Much is Enough? : Making Financial Decisions That Create Wealth and Well-Being - Thryft
Andrew Ford, Arun Abey  | Greenleaf Book Group

How Much is Enough? : Making Financial Decisions That Create Wealth and Well-Being

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Goodreads rating: 3.72

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86% off est. retail
This book offers a unique perspective on personal finances by combining economic advice with social thought. It teaches readers how to manage their investment portfolios based on their aspirations and guides them towards a fulfilling future. The book doesn't just focus on accumulating wealth but also on finding happiness and striking a balance between financial and personal choices.
Swim With the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition

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78% off est. retail
If you're staring at the ceiling at night, wondering why your business strategies aren't taking off, "Swim with the Sharks" might be the next book to pick up. Harvey Mackay doesn't just dish out advice; he provides a treasure map for outperforming and outsmarting the competition in any field. Picture yourself finally grabbing coffee with that one client who's been eluding you, or learning a negotiation tactic that closes deals instead of conversations. This book is about turning 'no chance' into 'no problem.'
Consumer Behaviour - Thryft
Leon G. Schiffman, Elizabeth Cowley, David Bednall  | Prentice Hall Australia

Consumer Behaviour

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Goodreads rating: 4.0

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96% off est. retail
"Consumer Behaviour" is an excellent resource for anyone looking to improve their understanding of the factors that influence consumers' decisions. The updated edition incorporates relevant research from different regions, making it a comprehensive guide for students and professionals alike. The book covers a range of topics from psychological and social-cultural aspects to research methodology, making it a valuable asset in developing better marketing strategies. The lively writing style makes it an engaging read, and the international focus adds a new dimension to traditional consumer behavior textbooks.
Judgment in Managerial Decision Making

RM52.00 MYR

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If you're in a position where your decisions have weight, "Judgment in Managerial Decision Making" could be a critical asset. It's not just a book; it's a lens for self-reflection, helping you dig into your own psyche to unearth the biases potentially derailing your decisions. The insight it provides could very well be the difference between a successful strategy and a misstep in your managerial career.
The Age of Unreason - Thryft
Charles B. Handy | Random House Of Canada, Limited

The Age of Unreason

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Goodreads rating: 3.91

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If you're someone fascinated by how our world is evolving, especially in the workplace, "The Age Of Unreason" is for you. Charles Handy delves into the shifts we must make to thrive amidst new realities. This book assumes no prior business acumen, making it accessible and compelling for anyone interested in future societal structures. It's a chance to have your perspective flipped and expanded, a truly enlightening read.
Microtrends: The Small Forces Behind Tomorrow's Big Changes
Mark J. Penn, E. Kinney Zalesne  | Twelve

Microtrends: The Small Forces Behind Tomorrow's Big Changes

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Goodreads rating: 3.51

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Recommendation: 1. This book is a fascinating exploration of the microtrends shaping America's future. With his keen analysis, Mark Penn presents over 70 hidden-in-plain-sight trends that are influencing our culture, economy, and personal lives. From retirees who continue to work to tech-savvy women driving technology, this book uncovers the evolving dynamics of our society. Penn's expertise in identifying emerging groups makes this a valuable read for anyone wanting to navigate the ever-changing landscape of business, politics, and personal growth. 2. Uncovering the secrets behind America's evolving landscape, Microtrends offers a fresh perspective on our society. Mark Penn's insightful analysis reveals the small patterns of behavior that have a significant impact on our daily lives. Whether you're an entrepreneur, politician, or simply curious about the forces shaping our future, this book will help you see the world in a new light. Prepare to be enlightened and empowered by the microtrends that are reshaping our nation.
The Three Skills of Top Trading: Behavioral Systems Building, Pattern Recognition, and Mental State Management

RM119.00 MYR

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If trading feels like navigating a maze in the dark, "The Three Skills of Top Trading" is your flashlight. Pruden's book dives into the world of trading, but it's not just about numbers and market analysis; it's a blend of psychological insight and concrete strategies rooted in the Wyckoff method. You will find this book a valuable companion as it sheds light on the behavioral aspects that often trip up traders, all while providing a clear framework for improving your trading discipline and pattern recognition. Whether you are a novice or an experienced trader, this book offers that mental finesse and systematic approach you might be seeking to elevate your trading game.
The New Market Wizards: Conversations with America's Top Traders

RM149.00 MYR

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If you're fascinated by the stock market's inner workings and the minds that excel at this high-stakes game, "The New Market Wizards" might just be the book you’re looking for. It's like a masterclass from the trading elite, giving you a front-row seat to their thought processes, strategies, and even their mistakes. Reading it feels like you're getting exclusive mentorship from those who have managed to decode the market's pulse.
The Strategy Paradox: Why Committing to Success Leads to Failure, and What to Do About It

RM49.00 MYR

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If you find yourself contemplating the risks and rewards of powerful, company-shaping decisions, "The Strategy Paradox" could be your ally. It navigates the treacherous waters of high-stakes management, providing insight into a balance between ambitious vision and the uncertainties that lie ahead. Raynor's grasp on strategic risk could be the difference between steering your enterprise toward unprecedented success or avoiding an untimely downfall.
Simple Statistics: A Course Book for the Social Sciences

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78% off est. retail
If you're wrestling with stats in your social sciences studies, 'Simple Statistics' might be just what you need to clear the fog. Frances Clegg offers an approachable guide that's focused enough for A-level and early undergraduate students. It's a reliable companion for those introductory courses in psychology, sociology, and other related fields where numbers meet human behavior.
Microtrends
Mark J. Penn, E. Kinney Zalesne  | Twelve

Microtrends

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Goodreads rating: 3.5

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If you're fascinated by the subtleties of societal shifts, "Microtrends" is a treasure trove waiting for you. Mark Penn's expertise as a renowned pollster shines as he unveils the small forces steering large changes. This book isn't just about trends; it's a detailed map of the quiet undercurrents that can ignite significant movements in culture and commerce. Whether you're an entrepreneur, a marketer, or just someone who enjoys a deep dive into societal analysis, "Microtrends" will change the way you see the world.
Consumer Behavior : United States Edition - Thryft
Leon G. Schiffman | Pearson Education

Consumer Behavior : United States Edition

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Goodreads rating: 4.0

Regular price RM62.00 MYR RM15.00 MYR 76% off

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"Consumer Behavior" by Leon Schiffman would be a good read for undergraduate or first year MBA students who are interested in learning about how to analyze consumer behaviors in order to develop more effective marketing strategies. The book utilizes a market segmentation approach that has been widely recognized as the standard for consumer behavior studies. Readers can expect to gain insights about the different types of consumers and their preferences, which can help them develop targeted marketing campaigns and effectively measure their impact.
Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them

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87% off est. retail
If you've ever wondered how products capture the zeitgeist before it's even defined, "Selling Blue Elephants" provides a captivating insight. It explores a groundbreaking method for product development that will intrigue anyone with a keen interest in marketing or anyone who's fascinated by how consumer needs are anticipated and met, sometimes even before consumers themselves are aware of them.
An Introduction to Game Theory
Martin J. Osborne | Oxford University Press

An Introduction to Game Theory

RM149.00 MYR

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Goodreads rating: 3.76

RM149.00 MYR

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If you're looking to get a grip on the complexities of human decision-making in competitive situations, "An Introduction to Game Theory" is your go-to resource. Osborne makes the sophisticated principles of game theory accessible without overwhelming you with mathematics. This book could change how you interpret strategies in everything from business to personal interactions.
In Search of Excellence: Lessons from America's Best-Run Companies

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73% off est. retail
As someone interested in business and management, "In Search of Excellence" could be a treasure trove for you. The book isn't just about theories; it's about practical examples from industry giants like IBM and 3M. Imagine sitting down to a masterclass with the biggest players in the game, sharing their hard-won insights on innovation, customer service, and leadership—all of which can give you a leg up in your professional endeavors.
The Complexity of Cooperation: Agent-Based Models of Competition and Collaboration
Robert Axelrod | Princeton University Press

The Complexity of Cooperation: Agent-Based Models of Competition and Collaboration

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Goodreads rating: 3.99

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If you're interested in understanding how intricate social behaviors and cooperation emerge, "The Complexity of Cooperation" might just deepen your appreciation for the nuances involved. Axelrod's accessible writing makes sophisticated concepts like game theory and agent-based modeling understandable. It's like putting on a new pair of glasses that clarify why individuals and societies interact the way they do, guided by invisible rules and patterns you'll soon begin to notice everywhere.
Corporate Fraud Handbook: Prevention and Detection
Joseph T. Wells | Wiley

Corporate Fraud Handbook: Prevention and Detection

RM142.00 MYR

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Goodreads rating: 4.04

RM142.00 MYR

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If you're concerned about the vulnerabilities in corporate systems or are responsible for safeguarding your company's integrity, Joseph T. Wells' "Corporate Fraud Handbook" is a comprehensive tool that could be invaluable. It dives deep into the motivations behind fraud and the mechanisms to detect and prevent it, combining practical advice with real-world examples. It’s a significant resource for professionals aiming to create a fortified, ethical business environment.
The New Organizational Wealth: Managing & Measuring Knowledge-Based Assets
Karl Erik Sveiby | Berrett-koehler Publishers

The New Organizational Wealth: Managing & Measuring Knowledge-Based Assets

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Goodreads rating: 3.0

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If you’re navigating the modern knowledge-based business landscape, Sveiby's insights are pivotal. He translates the often nebulously defined territory of intellectual capital into concrete management principles. This book could be your roadmap to harnessing and leveraging the most valuable assets of your firm—experience, skills, and knowledge—in a way that’s measurable and meaningful.
Personal Finance and Investments: A Behavioural Finance Perspective - Thryft
Keith Redhead | Routledge

Personal Finance and Investments: A Behavioural Finance Perspective

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Goodreads rating: 4.0

Regular price RM209.00 MYR RM89.00 MYR 57% off

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Imagine gaining a deeper understanding of why you make the financial decisions you do. "Personal Finance and Investments: A Behavioural Finance Perspective" marries the technical aspects of investing with the human side of finance. If you're curious about the why behind your investment choices and want to understand market phenomena from a behavioral standpoint, this book could be an enlightening addition to your collection. Plus, the practical exercises and glossary will help cement your learnings.
Microtrends: The Small Forces Behind Today's Big Changes

RM34.00 MYR

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55% off est. retail
Imagine finding a treasure map to modern society—'Microtrends' is just that. It’s a compelling read if you're curious about the undercurrents shaping our world that often go unnoticed. You'll be equipped with the trend-spotter’s lens, allowing you to see beyond the obvious and understand the subtle forces dictating change. It’s perfect for strategists, marketers, or just the curious mind looking to understand the world a little better.
The Little Red Book of Selling: 12.5 Principles of Sales Greatness

RM67.00 MYR

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43% off est. retail
The Little Red Book of Selling is a must-read for all salespeople, providing 12.5 practical and proven principles for sales greatness. Gitomer's edgy, humorous, and straightforward style makes it an enjoyable read, while the book's focus on relationship building and ethical actions sets it apart from other sales books. Reviews rave about the book's ability to provide practical tips for immediate use, as well as long-term success, making it an essential addition to any salesperson's library.
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything

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If you're the type who loves questioning the status quo, you'll find "Freakonomics" a breath of fresh air. It's not just about dry numbers and graphs—it's about the unexpected truths beneath everyday experiences. Picture yourself diving into stories that bend your mind, revealing that the world is governed by hidden incentives in the most surprising ways. This isn't your usual economics tome; it's an adventure into the curious patterns of human behavior.
If you're someone who loves to challenge conventional thinking and enjoys discovering the less obvious connections in our world, "Superfreakonomics" could be a delightful read for you. The book bravely tackles quirky and serious questions alike with a blend of sharp economic analysis and engaging storytelling. It'll change the way you look at everything from global warming to daily choices, all with a touch of humor and a dose of reality.
Games Indians Play
V. Raghunathan | India Penguin

Games Indians Play

RM41.00 MYR

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Goodreads rating: 3.47

RM41.00 MYR

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If you're intrigued by the nuances of Indian culture and how it shapes behavior, "Games Indians Play" by V. Raghunathan could offer you an enlightening perspective. By weaving game theory and behavioral economics into the narrative, it provides an analytical yet accessible look at the collective social and personal decisions that define the Indian ethos. It invites not just Indians but anyone interested in cultural studies to introspect and understand the complicated fabric of this society.
Consumer Behavior - Thryft

Consumer Behavior

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This adaptation of a well-established US textbook is like a bridge, connecting you with the intricate world of consumer patterns across cultures, particularly the Asia Pacific region. It's not just the blend of robust theoretical foundations and practical case studies that makes it gripping. Its cultural relevance could turn it from just another academic read into a playbook for anyone with a keen interest in understanding and harnessing the buying power of the diverse Asian market. If you're a student or a budding marketer, this book could be the compass you need to navigate the consumer landscape of one of the world's most dynamic regions.
The Wealth Equation - Thryft
Michael Price, Peter J. Tanous  | Prentice Hall Pr

The Wealth Equation

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Goodreads rating: 3.5

Regular price RM97.00 MYR RM34.00 MYR 65% off

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74% off est. retail
If you're uncertain how to tailor your investments to both your financial goals and your personal disposition towards risk, "The Wealth Equation" might just be the compass you need. Peter J. Tanous doesn’t just give investment advice; he offers a framework to understand your unique relationship with money and crafts an investment strategy that feels like a personalized suit, fitting your financial personality to a tee. Get ready to discover a finance plan that’s as individual as you are.
The Psychology of Fear in Organizations: How to Transform Anxiety Into Well-Being, Productivity and Innovation
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RM75.00 MYR

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57% off est. retail
If the undercurrents of fear at your workplace have ever concerned you, then Sheila Keegan's book could be the key to unlocking a positive transformation. It's not just about diagnosing the problems but also about providing practical solutions. Imagine turning the pervasive anxiety into a driving force for creativity and productivity; that's what this book offers.
In Search of Excellence: Lessons from America's Best-Run Companies
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"In Search of Excellence" could be that game-changer for you – if you're keen to delve into the practices that catapulted 43 notable US companies to the pinnacle of success. It's not just a collection of stories, but a blend of principles that continue to withstand the test of time, providing a compass for your own business or career endeavors. It's like a mentor-in-pages, offering action-oriented advice and a people-centered approach to business.
Critical Mass: How One Thing Leads to Another: Being an Enquiry Into the Interplay of Chance and Necessity in the Way That Human Culture, Customs, Institutions, Cooperation and Conflict Arise
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If you're fascinated by the intersection of human behavior and science, "Critical Mass" is a riveting journey that you won't want to miss. Philip Ball masterfully bridges disciplines to craft a narrative that's as enlightening as it is accessible, offering insights into our collective actions and the underlying patterns that guide them. This book might change the way you perceive the world and our role in it, blending the meticulousness of scientific inquiry with the complexity of social interactions.
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
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Steven D.; Dubner Levitt | Allen Lane

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything

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Goodreads rating: 4.01

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Ever thought about the economics of drug dealers or what sumo wrestlers and teachers might have in common? If such quirky questions intrigue you, "Freakonomics" is right up your alley! It's not a standard economics textbook—it's a trove of unusual insights that will shift how you see the everyday world. The unconventional perspective might just hook you, whether you're into economics or just love a good intellectual twist.
The Buying Brain: Secrets for Selling to the Subconscious Mind
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A.K. Pradeep | Wiley

The Buying Brain: Secrets for Selling to the Subconscious Mind

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Goodreads rating: 3.71

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Delving into 'The Buying Brain' will be a game-changer if you're into marketing or sales, keen to understand the gray matter behind consumer choices. It's not just about selling; it’s about creating products and experiences that resonate with the hidden impulses of the subconscious. This book could give you edge, offering insights that turn passive browsing into eager buying.
Happy Money: The Japanese Art of Making Peace with Your Money
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RM34.00 MYR

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If money conversations often leave you feeling anxious, "Happy Money" could be your antidote. Ken Honda's gentle approach to financial well-being weaves together mindfulness and practical wisdom, presenting a compassionate route to managing your finances—without the guilt or stress you might be used to. It's a read that promotes a healthier, more serene relationship with your bank account and could be a breath of fresh air if the typical cut-and-dry finance advice has been weighing you down.
Thank You for Being Late: An Optimist's Guide to Thriving in the Age of Accelerations
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If the relentless speed of today's world overwhelms you, Thomas Friedman's "Thank You for Being Late" could offer a moment of solace and a new perspective. It's a guide peppered with insightful analysis and hopeful solutions, encouraging adaptability and a calm response to the whirlwind of technological and social transformations. Consider this a map through the chaos, reassuring readers that it's okay to pause and catch up.
Discover Your Inner Economist: Use Incentives to Fall in Love, Survive Your Next Meeting, and Motivate Your Dentist - Thryft
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If you're intrigued by the idea that the principles of economics can actually influence and improve your daily decisions, Tyler Cowen's book is for you. It's a smart read that applies complex economic concepts to everyday life in a way that's both accessible and entertaining. Whether it's choosing a meal or handling a tedious meeting, you'll learn how to use incentives to better your life and interactions with others. Turn the dry world of economic theory into practical strategies for your personal growth and betterment.
Consumer Behavior & Marketing Strategy, 9th Edition - Thryft
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Peter Olsen | Mcgraw Hill Higher Education

Consumer Behavior & Marketing Strategy, 9th Edition

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Goodreads rating: 3.91

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If you're looking to understand the 'why' behind consumer choices and leverage that knowledge for effective marketing, this book is a gold mine. It dissects consumer behavior with a clear model, offering a structured approach that you can apply to your marketing strategies. Whether you're a student, a marketing professional, or simply interested in the psychological underpinnings of shopping habits, you'll find this text valuable for its depth and applicability.
Freakonomics
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Stephen J. Dubner, Steven D. Levitt  | Penguin Uk

Freakonomics

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Goodreads rating: 4.01

RM34.00 MYR

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"Freakonomics" isn't your standard economics textbook; it's a treasure trove of quirky insights where data tells unexpected tales. For those curious about the hidden economic factors that influence our daily lives, Levitt offers a fresh, sometimes shocking, perspective. If you enjoy having your mind bent in new directions, this book will not only entertain but also arm you with stories that challenge conventional wisdom.
Creating Freedom: Power, Control and the Fight for Our Future - Thryft
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The idea of freedom is at the heart of our political and economic systems. It is foundational to our democracy, our way of life - our very conception of what it is to be human. But are we free in the way that we think we are?In Creating Freedom, Raoul Martinez compellingly dismantles the sacred myth of freedom, showing that our belief that our institutions are free, even our sense of ourselves as agents of free will, is all based on false understanding. From the lottery of our birth, to the coercive influence of our media, to the self-reinforcing, consent-manufacturing realities of power and money, this far-reaching manifesto fiercely demonstrates just how differently we would act if we accepted how the world really is.It shows that freedom is not something we are given; it is not even something we can easily take. But with empathy, imagination, and determination - it is something we can create.
This book is a must-read for those who want to challenge their preconceived notions and understand the hidden forces that shape our world. With captivating storytelling and thought-provoking insights, Nassim Nicholas Taleb takes us on a journey to unravel the mysteries of black swan events – those unexpected, game-changing occurrences that defy our predictions. Through a mix of philosophy and empirical evidence, Taleb challenges our illusion of knowledge and guides us to embrace uncertainty, helping us navigate a world where the unexpected is the norm. Get ready to have your mind blown and your perspective forever altered.
Risk - The Science And Politics Of Fear - Thryft
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Daniel Gardner | Virgin Publishing

Risk - The Science And Politics Of Fear

RM28.00 MYR

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Goodreads rating: 3.97

RM28.00 MYR

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This book is a wake-up call, exposing the hidden forces that shape our perception of risk. With compelling research and real-life examples, Gardner reveals the shocking truth behind our culture of fear. You'll gain a newfound understanding of why we fear the wrong things and how to make informed decisions in a world filled with misleading information. A must-read for anyone seeking to navigate the complex landscape of risk and regain control over their own anxieties.
Better, Not Perfect: A Realist's Guide to Maximum Sustainable Goodness - Thryft
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RM24.00 MYR

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This book is for anyone who wants to make ethical choices and have a positive impact on the world without striving for perfection. Max Bazerman offers a refreshing perspective that focuses on being better rather than perfect, providing a prescriptive roadmap to maximize your pleasure while minimizing pain. With a combination of philosophy and psychology, this down-to-earth guide will help you clarify your goals and find greater satisfaction in doing good with your limited time on the planet. Dive in and start making a difference today!
Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris
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RM31.00 MYR

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85% off est. retail
This book offers a fascinating and eye-opening journey through the complex and contradicting world of cigarettes. Through a meticulous exploration of the intertwining strands of finance, politics, and public health, Kluger presents the rise of the tobacco industry and the ensuing debates on regulation. The most striking feature of this book is its ability to humanize the key players involved, shedding light on the intricate web of motivations and interests. With its rich detail and dispassionate analysis, "Ashes To Ashes" is a must-read for anyone seeking to understand the profound impact of cigarettes on society.
Age of Discovery : Navigating the Risks and Rewards of Our New Renaissance - Thryft
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RM53.00 MYR

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Age of Discovery could be a good read for those who are curious about the challenges and opportunities that come with rapid global change. This book takes a historical perspective, drawing parallels between the first Renaissance and our present era, highlighting the risks and rewards that come with discovery. If you're interested in understanding the interconnectedness of our world and how it shapes our lives, this book will provide valuable insights and inspire you to navigate the uncertainties of the future with wisdom and courage.
Anthro-Vision - How Anthropology Can Explain Business And Life - Thryft
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This book could be a good read for anyone curious about the unseen influences that shape our behavior in the corporate world and beyond. Gillian Tett, through the lens of anthropology, exposes the hidden webs of meaning behind our consumer choices and explores the cultural shifts driving sustainable business practices. By weaving anthropology into our lives, this book empowers us to make informed decisions and navigate uncertainty with a fresh perspective.
New Power - Thryft
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Jeremy Heimans, Henry Timms  | Macmillan

New Power

RM24.00 MYR

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Goodreads rating: 3.83

RM24.00 MYR

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If you're curious about how power dynamics are changing in our chaotic, connected age, "New Power" is the book for you. This book explores how traditional power structures are being challenged by "new power", which is open, participatory, and peer-driven. You'll gain insights into the rise of mega-platforms like Facebook and movements like #MeToo, and learn how to harness new power in your own life. This groundbreaking book will change the way you understand the world and your place in it.
Recommendation: - This book is a captivating exploration of unconventional economic insights that will challenge your preconceived notions. From global cooling to the economics of suicide bombers, Freakonomics authors, Levitt and Dubner, delve into a fascinating array of topics that will leave you questioning the world around you. With its mind-blowing revelations and page-turning storytelling, Superfreakonomics is the perfect read for those who crave a dose of intellectual stimulation and enjoy thinking outside the box.
The Peter Principle - Thryft
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Laurence J. Peter, Raymond Hull  | Souvenir Press Ltd

The Peter Principle

RM19.00 MYR

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Goodreads rating: 3.78

RM19.00 MYR

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Recommendation: - The Peter Principle is the perfect read for anyone who has ever experienced the frustration of workplace politics and questionable promotions. With its witty humor and insightful observations, this book sheds light on the all-too-common phenomenon of incompetence rising to the top. Whether you're a seasoned professional or just starting your career, this book will make you laugh, nod in agreement, and maybe even rethink your own approach to success. Don't miss out on this hilarious and eye-opening journey into the quirks of organizational dynamics.
Predictably Irrational - The Hidden Forces That Shape Our Decisions - Thryft
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RM27.00 MYR

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Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught?Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full?And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we?In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.Not only do we make astonishingly simple mistakes every day, but we make the same "types" of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us "predictably" irrational.From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. "Predictably Irrational" will change the way we interact with the world--one small decision at a time.
The Power of Logical Thinking - Thryft
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Marilyn vos Savant | St Martins Pr

The Power of Logical Thinking

RM29.00 MYR

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Goodreads rating: 3.85

RM29.00 MYR

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Argues that Americans must improve their understanding of probability and logic
Skin in the Game : Hidden Asymmetries in Daily Life - Thryft
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RM35.00 MYR

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64% off est. retail
Reasons to read: - Skin in the Game challenges conventional beliefs about risk, reward, politics, religion, and finance, offering a fresh perspective on these topics. - Nassim Nicholas Taleb presents a complex worldview that applies to all aspects of our lives, driving history and shaping our decisions. - Through philosophical tales and practical stories, this book provides a unique understanding of the concept of "skin in the game" and its application in daily life. - If you're seeking unconventional wisdom and a thought-provoking read, Skin in the Game is an excellent choice.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.