Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.

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Consumer Behavior - Thryft

Consumer Behavior

Regular price RM45.00 MYR RM19.00 MYR 58% off

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Regular price RM45.00 MYR RM19.00 MYR 58% off

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This adaptation of a well-established US textbook is like a bridge, connecting you with the intricate world of consumer patterns across cultures, particularly the Asia Pacific region. It's not just the blend of robust theoretical foundations and practical case studies that makes it gripping. Its cultural relevance could turn it from just another academic read into a playbook for anyone with a keen interest in understanding and harnessing the buying power of the diverse Asian market. If you're a student or a budding marketer, this book could be the compass you need to navigate the consumer landscape of one of the world's most dynamic regions.
The Strategy Paradox: Why Committing to Success Leads to Failure, and What to Do About It

RM48.00 MYR

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If you find yourself contemplating the risks and rewards of powerful, company-shaping decisions, "The Strategy Paradox" could be your ally. It navigates the treacherous waters of high-stakes management, providing insight into a balance between ambitious vision and the uncertainties that lie ahead. Raynor's grasp on strategic risk could be the difference between steering your enterprise toward unprecedented success or avoiding an untimely downfall.
How Much is Enough? : Making Financial Decisions That Create Wealth and Well-Being - Thryft
Andrew Ford, Arun Abey  | Greenleaf Book Group

How Much is Enough? : Making Financial Decisions That Create Wealth and Well-Being

Regular price RM37.00 MYR RM15.00 MYR 59% off

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Goodreads rating: 3.72

Regular price RM37.00 MYR RM15.00 MYR 59% off

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86% off est. retail
This book offers a unique perspective on personal finances by combining economic advice with social thought. It teaches readers how to manage their investment portfolios based on their aspirations and guides them towards a fulfilling future. The book doesn't just focus on accumulating wealth but also on finding happiness and striking a balance between financial and personal choices.
Consumer Behavior & Marketing Strategy, 9th Edition - Thryft
Peter Olsen | Mcgraw Hill Higher Education

Consumer Behavior & Marketing Strategy, 9th Edition

Regular price RM45.00 MYR RM41.00 MYR 9% off

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Goodreads rating: 3.91

Regular price RM45.00 MYR RM41.00 MYR 9% off

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87% off est. retail
If you're looking to understand the 'why' behind consumer choices and leverage that knowledge for effective marketing, this book is a gold mine. It dissects consumer behavior with a clear model, offering a structured approach that you can apply to your marketing strategies. Whether you're a student, a marketing professional, or simply interested in the psychological underpinnings of shopping habits, you'll find this text valuable for its depth and applicability.
Corporate Fraud Handbook: Prevention and Detection
Joseph T. Wells | Wiley

Corporate Fraud Handbook: Prevention and Detection

RM141.00 MYR

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Goodreads rating: 4.04

RM141.00 MYR

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If you're concerned about the vulnerabilities in corporate systems or are responsible for safeguarding your company's integrity, Joseph T. Wells' "Corporate Fraud Handbook" is a comprehensive tool that could be invaluable. It dives deep into the motivations behind fraud and the mechanisms to detect and prevent it, combining practical advice with real-world examples. It’s a significant resource for professionals aiming to create a fortified, ethical business environment.
An Introduction to Game Theory
Martin J. Osborne | Oxford University Press

An Introduction to Game Theory

RM148.00 MYR

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Goodreads rating: 3.76

RM148.00 MYR

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If you're looking to get a grip on the complexities of human decision-making in competitive situations, "An Introduction to Game Theory" is your go-to resource. Osborne makes the sophisticated principles of game theory accessible without overwhelming you with mathematics. This book could change how you interpret strategies in everything from business to personal interactions.
In Search of Excellence: Lessons from America's Best-Run Companies

Regular price RM41.00 MYR RM36.00 MYR 12% off

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74% off est. retail
As someone interested in business and management, "In Search of Excellence" could be a treasure trove for you. The book isn't just about theories; it's about practical examples from industry giants like IBM and 3M. Imagine sitting down to a masterclass with the biggest players in the game, sharing their hard-won insights on innovation, customer service, and leadership—all of which can give you a leg up in your professional endeavors.
The Three Skills of Top Trading: Behavioral Systems Building, Pattern Recognition, and Mental State Management

RM119.00 MYR

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If trading feels like navigating a maze in the dark, "The Three Skills of Top Trading" is your flashlight. Pruden's book dives into the world of trading, but it's not just about numbers and market analysis; it's a blend of psychological insight and concrete strategies rooted in the Wyckoff method. You will find this book a valuable companion as it sheds light on the behavioral aspects that often trip up traders, all while providing a clear framework for improving your trading discipline and pattern recognition. Whether you are a novice or an experienced trader, this book offers that mental finesse and systematic approach you might be seeking to elevate your trading game.
Consumer Behaviour - Thryft
Leon G. Schiffman, Elizabeth Cowley, David Bednall  | Prentice Hall Australia

Consumer Behaviour

Regular price RM22.00 MYR RM15.00 MYR 32% off

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Goodreads rating: 4.0

Regular price RM22.00 MYR RM15.00 MYR 32% off

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96% off est. retail
"Consumer Behaviour" is an excellent resource for anyone looking to improve their understanding of the factors that influence consumers' decisions. The updated edition incorporates relevant research from different regions, making it a comprehensive guide for students and professionals alike. The book covers a range of topics from psychological and social-cultural aspects to research methodology, making it a valuable asset in developing better marketing strategies. The lively writing style makes it an engaging read, and the international focus adds a new dimension to traditional consumer behavior textbooks.
Consumer Behavior : United States Edition - Thryft
Leon G. Schiffman | Pearson Education

Consumer Behavior : United States Edition

Regular price RM62.00 MYR RM15.00 MYR 76% off

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Goodreads rating: 4.0

Regular price RM62.00 MYR RM15.00 MYR 76% off

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97% off est. retail
"Consumer Behavior" by Leon Schiffman would be a good read for undergraduate or first year MBA students who are interested in learning about how to analyze consumer behaviors in order to develop more effective marketing strategies. The book utilizes a market segmentation approach that has been widely recognized as the standard for consumer behavior studies. Readers can expect to gain insights about the different types of consumers and their preferences, which can help them develop targeted marketing campaigns and effectively measure their impact.
The Wealth Equation - Thryft
Michael Price, Peter J. Tanous  | Prentice Hall Pr

The Wealth Equation

Regular price RM96.00 MYR RM33.00 MYR 66% off

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Goodreads rating: 3.5

Regular price RM96.00 MYR RM33.00 MYR 66% off

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75% off est. retail
If you're uncertain how to tailor your investments to both your financial goals and your personal disposition towards risk, "The Wealth Equation" might just be the compass you need. Peter J. Tanous doesn’t just give investment advice; he offers a framework to understand your unique relationship with money and crafts an investment strategy that feels like a personalized suit, fitting your financial personality to a tee. Get ready to discover a finance plan that’s as individual as you are.
Personal Finance and Investments: A Behavioural Finance Perspective - Thryft
Keith Redhead | Routledge

Personal Finance and Investments: A Behavioural Finance Perspective

Regular price RM207.00 MYR RM89.00 MYR 57% off

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Goodreads rating: 4.0

Regular price RM207.00 MYR RM89.00 MYR 57% off

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80% off est. retail
Imagine gaining a deeper understanding of why you make the financial decisions you do. "Personal Finance and Investments: A Behavioural Finance Perspective" marries the technical aspects of investing with the human side of finance. If you're curious about the why behind your investment choices and want to understand market phenomena from a behavioral standpoint, this book could be an enlightening addition to your collection. Plus, the practical exercises and glossary will help cement your learnings.
The Complexity of Cooperation: Agent-Based Models of Competition and Collaboration
Robert Axelrod | Princeton University Press

The Complexity of Cooperation: Agent-Based Models of Competition and Collaboration

Regular price RM63.00 MYR RM52.00 MYR 17% off

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Goodreads rating: 3.99

Regular price RM63.00 MYR RM52.00 MYR 17% off

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75% off est. retail
If you're interested in understanding how intricate social behaviors and cooperation emerge, "The Complexity of Cooperation" might just deepen your appreciation for the nuances involved. Axelrod's accessible writing makes sophisticated concepts like game theory and agent-based modeling understandable. It's like putting on a new pair of glasses that clarify why individuals and societies interact the way they do, guided by invisible rules and patterns you'll soon begin to notice everywhere.
Swim With the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition

Regular price RM33.00 MYR RM19.00 MYR 42% off

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78% off est. retail
If you're staring at the ceiling at night, wondering why your business strategies aren't taking off, "Swim with the Sharks" might be the next book to pick up. Harvey Mackay doesn't just dish out advice; he provides a treasure map for outperforming and outsmarting the competition in any field. Picture yourself finally grabbing coffee with that one client who's been eluding you, or learning a negotiation tactic that closes deals instead of conversations. This book is about turning 'no chance' into 'no problem.'
Microtrends: The Small Forces Behind Tomorrow's Big Changes
Mark J. Penn, E. Kinney Zalesne  | Twelve

Microtrends: The Small Forces Behind Tomorrow's Big Changes

Regular price RM33.00 MYR RM15.00 MYR 55% off

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Goodreads rating: 3.51

Regular price RM33.00 MYR RM15.00 MYR 55% off

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88% off est. retail
Recommendation: 1. This book is a fascinating exploration of the microtrends shaping America's future. With his keen analysis, Mark Penn presents over 70 hidden-in-plain-sight trends that are influencing our culture, economy, and personal lives. From retirees who continue to work to tech-savvy women driving technology, this book uncovers the evolving dynamics of our society. Penn's expertise in identifying emerging groups makes this a valuable read for anyone wanting to navigate the ever-changing landscape of business, politics, and personal growth. 2. Uncovering the secrets behind America's evolving landscape, Microtrends offers a fresh perspective on our society. Mark Penn's insightful analysis reveals the small patterns of behavior that have a significant impact on our daily lives. Whether you're an entrepreneur, politician, or simply curious about the forces shaping our future, this book will help you see the world in a new light. Prepare to be enlightened and empowered by the microtrends that are reshaping our nation.
Judgment in Managerial Decision Making

RM52.00 MYR

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If you're in a position where your decisions have weight, "Judgment in Managerial Decision Making" could be a critical asset. It's not just a book; it's a lens for self-reflection, helping you dig into your own psyche to unearth the biases potentially derailing your decisions. The insight it provides could very well be the difference between a successful strategy and a misstep in your managerial career.
The Little Red Book of Selling: 12.5 Principles of Sales Greatness

RM67.00 MYR

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43% off est. retail
The Little Red Book of Selling is a must-read for all salespeople, providing 12.5 practical and proven principles for sales greatness. Gitomer's edgy, humorous, and straightforward style makes it an enjoyable read, while the book's focus on relationship building and ethical actions sets it apart from other sales books. Reviews rave about the book's ability to provide practical tips for immediate use, as well as long-term success, making it an essential addition to any salesperson's library.
How Am I Doing ? : A big data approach to life - wealth, health, family, children, education, ... - Thryft

Regular price RM52.00 MYR RM19.00 MYR 63% off

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81% off est. retail
"How Am I Doing?" is not just a reflective question but a doorway to understanding where you stand in this vast world. The book offers an analytical take on life's many dimensions such as health, wealth, and family by utilizing statistical measures. If you've ever felt lost in the crowd, this read can give you a clearer picture of your position, using numbers and data, making it tangible and vividly exact. It's perfect for anyone intrigued by how to quantify their life's progress in comparison to the bigger picture.
The New Organizational Wealth: Managing & Measuring Knowledge-Based Assets
Karl Erik Sveiby | Berrett-koehler Publishers

The New Organizational Wealth: Managing & Measuring Knowledge-Based Assets

Regular price RM82.00 MYR RM41.00 MYR 50% off

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Goodreads rating: 3.0

Regular price RM82.00 MYR RM41.00 MYR 50% off

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76% off est. retail
If you’re navigating the modern knowledge-based business landscape, Sveiby's insights are pivotal. He translates the often nebulously defined territory of intellectual capital into concrete management principles. This book could be your roadmap to harnessing and leveraging the most valuable assets of your firm—experience, skills, and knowledge—in a way that’s measurable and meaningful.
Games Indians Play
V. Raghunathan | India Penguin

Games Indians Play

RM41.00 MYR

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Goodreads rating: 3.47

RM41.00 MYR

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If you're intrigued by the nuances of Indian culture and how it shapes behavior, "Games Indians Play" by V. Raghunathan could offer you an enlightening perspective. By weaving game theory and behavioral economics into the narrative, it provides an analytical yet accessible look at the collective social and personal decisions that define the Indian ethos. It invites not just Indians but anyone interested in cultural studies to introspect and understand the complicated fabric of this society.
Handbook on Options Trading: A Guide to Non-Directional Trading

RM33.00 MYR

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If you're looking to diversify your investment portfolio without taking a stance on which way the market will swing, this book could be a valuable resource. It breaks down complex trading strategies into understandable concepts, equipping you with the know-how to potentially profit no matter the market's direction. It's especially suited for those interested in options trading who prefer a less risky, non-directional approach.
The New Market Wizards: Conversations with America's Top Traders

RM148.00 MYR

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If you're fascinated by the stock market's inner workings and the minds that excel at this high-stakes game, "The New Market Wizards" might just be the book you’re looking for. It's like a masterclass from the trading elite, giving you a front-row seat to their thought processes, strategies, and even their mistakes. Reading it feels like you're getting exclusive mentorship from those who have managed to decode the market's pulse.
Winning the Game of Stocks!
Just Arrived

RM15.00 MYR

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81% off est. retail
If you've been spinning your wheels trying to grow your savings, 'Winning the Game of Stocks' might just be the strategic playbook you need. It's not just about picking stocks; it's a comprehensive guide to developing a disciplined investor's mindset, understanding market trends, and building a robust portfolio to withstand volatility. For anyone looking to make sense of today's complex financial landscape, this book serves as a lucid entry point to the oft-intimidating world of stocks and wealth building.
The Psychology of Fear in Organizations: How to Transform Anxiety Into Well-Being, Productivity and Innovation
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RM74.00 MYR

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58% off est. retail
If the undercurrents of fear at your workplace have ever concerned you, then Sheila Keegan's book could be the key to unlocking a positive transformation. It's not just about diagnosing the problems but also about providing practical solutions. Imagine turning the pervasive anxiety into a driving force for creativity and productivity; that's what this book offers.
In Search of Excellence: Lessons from America's Best-Run Companies
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"In Search of Excellence" could be that game-changer for you – if you're keen to delve into the practices that catapulted 43 notable US companies to the pinnacle of success. It's not just a collection of stories, but a blend of principles that continue to withstand the test of time, providing a compass for your own business or career endeavors. It's like a mentor-in-pages, offering action-oriented advice and a people-centered approach to business.
Critical Mass: How One Thing Leads to Another: Being an Enquiry Into the Interplay of Chance and Necessity in the Way That Human Culture, Customs, Institutions, Cooperation and Conflict Arise
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Regular price RM37.00 MYR RM30.00 MYR 19% off

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58% off est. retail
If you're fascinated by the intersection of human behavior and science, "Critical Mass" is a riveting journey that you won't want to miss. Philip Ball masterfully bridges disciplines to craft a narrative that's as enlightening as it is accessible, offering insights into our collective actions and the underlying patterns that guide them. This book might change the way you perceive the world and our role in it, blending the meticulousness of scientific inquiry with the complexity of social interactions.
The Buying Brain: Secrets for Selling to the Subconscious Mind
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A.K. Pradeep | Wiley

The Buying Brain: Secrets for Selling to the Subconscious Mind

Regular price RM45.00 MYR RM33.00 MYR 27% off

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Goodreads rating: 3.71

Regular price RM45.00 MYR RM33.00 MYR 27% off

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76% off est. retail
Delving into 'The Buying Brain' will be a game-changer if you're into marketing or sales, keen to understand the gray matter behind consumer choices. It's not just about selling; it’s about creating products and experiences that resonate with the hidden impulses of the subconscious. This book could give you edge, offering insights that turn passive browsing into eager buying.
Happy Money: The Japanese Art of Making Peace with Your Money
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RM33.00 MYR

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63% off est. retail
If money conversations often leave you feeling anxious, "Happy Money" could be your antidote. Ken Honda's gentle approach to financial well-being weaves together mindfulness and practical wisdom, presenting a compassionate route to managing your finances—without the guilt or stress you might be used to. It's a read that promotes a healthier, more serene relationship with your bank account and could be a breath of fresh air if the typical cut-and-dry finance advice has been weighing you down.
Thank You for Being Late: An Optimist's Guide to Thriving in the Age of Accelerations
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59% off est. retail
If the relentless speed of today's world overwhelms you, Thomas Friedman's "Thank You for Being Late" could offer a moment of solace and a new perspective. It's a guide peppered with insightful analysis and hopeful solutions, encouraging adaptability and a calm response to the whirlwind of technological and social transformations. Consider this a map through the chaos, reassuring readers that it's okay to pause and catch up.
Freakonomics
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Stephen J. Dubner, Steven D. Levitt  | Penguin Uk

Freakonomics

RM33.00 MYR

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Goodreads rating: 4.01

RM33.00 MYR

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"Freakonomics" isn't your standard economics textbook; it's a treasure trove of quirky insights where data tells unexpected tales. For those curious about the hidden economic factors that influence our daily lives, Levitt offers a fresh, sometimes shocking, perspective. If you enjoy having your mind bent in new directions, this book will not only entertain but also arm you with stories that challenge conventional wisdom.
Creating Freedom: Power, Control and the Fight for Our Future - Thryft
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RM31.00 MYR

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52% off est. retail
The idea of freedom is at the heart of our political and economic systems. It is foundational to our democracy, our way of life - our very conception of what it is to be human. But are we free in the way that we think we are?In Creating Freedom, Raoul Martinez compellingly dismantles the sacred myth of freedom, showing that our belief that our institutions are free, even our sense of ourselves as agents of free will, is all based on false understanding. From the lottery of our birth, to the coercive influence of our media, to the self-reinforcing, consent-manufacturing realities of power and money, this far-reaching manifesto fiercely demonstrates just how differently we would act if we accepted how the world really is.It shows that freedom is not something we are given; it is not even something we can easily take. But with empathy, imagination, and determination - it is something we can create.
Risk - The Science And Politics Of Fear - Thryft
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Daniel Gardner | Virgin Publishing

Risk - The Science And Politics Of Fear

RM28.00 MYR

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Goodreads rating: 3.97

RM28.00 MYR

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This book is a wake-up call, exposing the hidden forces that shape our perception of risk. With compelling research and real-life examples, Gardner reveals the shocking truth behind our culture of fear. You'll gain a newfound understanding of why we fear the wrong things and how to make informed decisions in a world filled with misleading information. A must-read for anyone seeking to navigate the complex landscape of risk and regain control over their own anxieties.
Better, Not Perfect: A Realist's Guide to Maximum Sustainable Goodness - Thryft
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RM24.00 MYR

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This book is for anyone who wants to make ethical choices and have a positive impact on the world without striving for perfection. Max Bazerman offers a refreshing perspective that focuses on being better rather than perfect, providing a prescriptive roadmap to maximize your pleasure while minimizing pain. With a combination of philosophy and psychology, this down-to-earth guide will help you clarify your goals and find greater satisfaction in doing good with your limited time on the planet. Dive in and start making a difference today!
Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris
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RM31.00 MYR

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85% off est. retail
This book offers a fascinating and eye-opening journey through the complex and contradicting world of cigarettes. Through a meticulous exploration of the intertwining strands of finance, politics, and public health, Kluger presents the rise of the tobacco industry and the ensuing debates on regulation. The most striking feature of this book is its ability to humanize the key players involved, shedding light on the intricate web of motivations and interests. With its rich detail and dispassionate analysis, "Ashes To Ashes" is a must-read for anyone seeking to understand the profound impact of cigarettes on society.
Age of Discovery : Navigating the Risks and Rewards of Our New Renaissance - Thryft
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RM53.00 MYR

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62% off est. retail
Age of Discovery could be a good read for those who are curious about the challenges and opportunities that come with rapid global change. This book takes a historical perspective, drawing parallels between the first Renaissance and our present era, highlighting the risks and rewards that come with discovery. If you're interested in understanding the interconnectedness of our world and how it shapes our lives, this book will provide valuable insights and inspire you to navigate the uncertainties of the future with wisdom and courage.
Anthro-Vision - How Anthropology Can Explain Business And Life - Thryft
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RM24.00 MYR

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This book could be a good read for anyone curious about the unseen influences that shape our behavior in the corporate world and beyond. Gillian Tett, through the lens of anthropology, exposes the hidden webs of meaning behind our consumer choices and explores the cultural shifts driving sustainable business practices. By weaving anthropology into our lives, this book empowers us to make informed decisions and navigate uncertainty with a fresh perspective.
New Power - Thryft
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Jeremy Heimans, Henry Timms  | Macmillan

New Power

RM24.00 MYR

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Goodreads rating: 3.83

RM24.00 MYR

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If you're curious about how power dynamics are changing in our chaotic, connected age, "New Power" is the book for you. This book explores how traditional power structures are being challenged by "new power", which is open, participatory, and peer-driven. You'll gain insights into the rise of mega-platforms like Facebook and movements like #MeToo, and learn how to harness new power in your own life. This groundbreaking book will change the way you understand the world and your place in it.
Recommendation: - This book is a captivating exploration of unconventional economic insights that will challenge your preconceived notions. From global cooling to the economics of suicide bombers, Freakonomics authors, Levitt and Dubner, delve into a fascinating array of topics that will leave you questioning the world around you. With its mind-blowing revelations and page-turning storytelling, Superfreakonomics is the perfect read for those who crave a dose of intellectual stimulation and enjoy thinking outside the box.
The Peter Principle - Thryft
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Laurence J. Peter, Raymond Hull  | Souvenir Press Ltd

The Peter Principle

RM19.00 MYR

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Goodreads rating: 3.78

RM19.00 MYR

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Recommendation: - The Peter Principle is the perfect read for anyone who has ever experienced the frustration of workplace politics and questionable promotions. With its witty humor and insightful observations, this book sheds light on the all-too-common phenomenon of incompetence rising to the top. Whether you're a seasoned professional or just starting your career, this book will make you laugh, nod in agreement, and maybe even rethink your own approach to success. Don't miss out on this hilarious and eye-opening journey into the quirks of organizational dynamics.
Predictably Irrational - The Hidden Forces That Shape Our Decisions - Thryft
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RM27.00 MYR

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Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught?Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full?And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we?In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.Not only do we make astonishingly simple mistakes every day, but we make the same "types" of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us "predictably" irrational.From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. "Predictably Irrational" will change the way we interact with the world--one small decision at a time.
Skin in the Game : Hidden Asymmetries in Daily Life - Thryft
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RM34.00 MYR

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65% off est. retail
Reasons to read: - Skin in the Game challenges conventional beliefs about risk, reward, politics, religion, and finance, offering a fresh perspective on these topics. - Nassim Nicholas Taleb presents a complex worldview that applies to all aspects of our lives, driving history and shaping our decisions. - Through philosophical tales and practical stories, this book provides a unique understanding of the concept of "skin in the game" and its application in daily life. - If you're seeking unconventional wisdom and a thought-provoking read, Skin in the Game is an excellent choice.
Superfreakonomics : Global Cooling, Patriotic Prostitutes and Why Suicide Bombers Should Buy Life Insurance - Thryft
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RM43.00 MYR

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67% off est. retail
This book is a captivating sequel to the international bestseller, Freakonomics. With their unique style and wit, the authors delve into controversial subjects like terrorism, charity, and prostitution. Prepare to be amazed as Superfreakonomics uncovers hidden truths and transforms the way you see the world. It's a thought-provoking read that will challenge your perspectives and leave you wanting more.
How We Decide - Thryft
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Jonah Lehrer | Mariner Books

How We Decide

RM28.00 MYR

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Goodreads rating: 3.84

RM28.00 MYR

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How We Decide is a must-read for those interested in using neuroscience to enhance decision-making. Lehrer's discussion of the proper blend of intuition and rationality, as well as how to recognize the balance, will be beneficial to policymakers and business executives alike.
Thinking In Bets - Thryft
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Annie Duke | Portfolio

Thinking In Bets

RM34.00 MYR

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Goodreads rating: 3.83

RM34.00 MYR

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Poker champion turned business consultant Annie Duke teaches you how to get comfortable with uncertainty and make better decisions as a result.In Super Bowl XLIX, Seahawks coach Pete Carroll made one of the most controversial calls in football history: With 26 seconds remaining, and trailing by four at the Patriots' one-yard line, he called for a pass instead of a hand off to his star running back. The pass was intercepted and the Seahawks lost. Critics called it the dumbest play in history. But was the call really that bad? Or did Carroll actually make a great move that was ruined by bad luck?Even the best decision doesn't yield the best outcome every time. There's always an element of luck that you can't control, and there is always information that is hidden from view. So the key to long-term success (and avoiding worrying yourself to death) is to think in bets: How sure am I? What are the possible ways things could turn out? What decision has the highest odds of success? Did I land in the unlucky 10% on the strategy that works 90% of the time? Or is my success attributable to dumb luck rather than great decision making?Annie Duke, a former World Series of Poker champion turned business consultant, draws on examples from business, sports, politics, and (of course) poker to share tools anyone can use to embrace uncertainty and make better decisions. For most people, it's difficult to say "I'm not sure" in a world that values and, even, rewards the appearance of certainty. But professional poker players are comfortable with the fact that great decisions don't always lead to great outcomes and bad decisions don't always lead to bad outcomes.By shifting your thinking from a need for certainty to a goal of accurately assessing what you know and what you don't, you'll be less vulnerable to reactive emotions, knee-jerk biases, and destructive habits in your decision making. You'll become more confident, calm, compassionate and successful in the long run.
Predictably Irrational, Revised and Expanded Edition : The Hidden Forces That Shape Our Decisions - Thryft
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RM15.00 MYR

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"Predictably Irrational" explains why we make irrational decisions and how they are predictable. The book is well-researched and written in a relatable, easy-to-understand language. It's a great read for anyone who wants to gain insights into their decision-making process and take control of their behavior. The most unique feature of the book is its ability to seamlessly blend academic research and real-life examples to provide readers with a practical guide to understanding their irrational choices.
The Energy Bus - Thryft
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Jon Gordon | Wiley India Pvt Ltd

The Energy Bus

RM15.00 MYR

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Goodreads rating: 3.85

RM15.00 MYR

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The Energy Bus is a great read for anyone who needs some positivity and motivation in their life. Jon Gordon's writing style is engaging and easy to follow, and the book's premise of using positive energy to tackle life's challenges is both inspiring and practical. Readers will love the relatable characters and the powerful messages woven throughout the story. Overall, The Energy Bus is a great choice for anyone who needs a boost in their personal or professional life.
Management: Tasks, Responsibilities, Practices - Thryft
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RM15.00 MYR

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This book is a must-read for anyone aspiring to become a competent manager, or even for someone who currently manages a team. Drucker's book highlights the importance of people in the management equation and that people rather than forces or facts are what truly contributes to successful management. It emphasizes that every achievement and failure is directly linked to the manager, making it necessary for anyone looking to better understand the intricacies of management to add this book to their reading list.
The Millionaire Next Door : The Surprising Secrets of America's Wealthy - Thryft
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RM35.00 MYR

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This book is a great read for individuals looking to build wealth in unconventional ways. It showcases how ordinary people with modest incomes can accumulate significant wealth by adopting frugal lifestyle habits. The book provides practical advice and real-life examples to help readers make the most of their finances.
The Pleasures and Sorrows of Work - Thryft
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Alain de Botton | Penguin Books

The Pleasures and Sorrows of Work

RM34.00 MYR

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Goodreads rating: 3.62

RM34.00 MYR

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The Pleasures and Sorrows of Work is recommended for individuals seeking a philosophical and insightful take on the impact of work on our lives. Alain de Botton's exploration of different workplaces helps readers to understand their own struggles with work and provides them with tools to make the most of their working lives. The author weaves in humor and wisdom from various artists and thinkers, making it a charming and engaging read.
The Paradox of Choice : Why More Is Less, Revised Edition - Thryft
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RM32.00 MYR

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The Paradox of Choice could be a helpful read for someone who finds themselves overwhelmed and anxious when faced with an abundance of choices. The author delves into the negative effects of too much choice in multiple areas of life, including shopping, career, and personal relationships. By providing practical steps to limit choices and focus on what is truly important, readers may feel empowered to make decisions with more ease and confidence. The author's counter-intuitive argument encourages readers to embrace limitations and simplify their lives, ultimately leading to greater satisfaction and well-being.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.