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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Mastering the Trade: Proven Techniques for Profiting from Intraday and Swing Trading Setups
John F. Carter | Mcgraw-hill

Mastering the Trade: Proven Techniques for Profiting from Intraday and Swing Trading Setups

RM60.00 MYR

Goodreads rating: 4.02

RM60.00 MYR

If you've been looking to refine your trading strategies, "Mastering the Trade" by John F. Carter might just be the resource you've been searching for. Carter doesn't just give you tactics; he provides a deep understanding of the market dynamics that can truly make a difference in your swing trading. It's like having a mentor guide you through the complexities of the stock market and empower you with the confidence to make informed decisions.
Asian Godfathers: Money and Power in Hong Kong and South-East Asia
Joe Studwell | Profile Books

Asian Godfathers: Money and Power in Hong Kong and South-East Asia

RM30.00 MYR

Goodreads rating: 3.96

RM30.00 MYR

If you've ever wondered about the forces shaping economies beyond Wall Street, "Asian Godfathers" is a must-read. Joe Studwell takes you on an insightful journey into the world of the powerful families that dominate Southeast Asia's economic landscape. His investigative prowess uncovers the layers of secrecy that shroud their operations, offering a rare glimpse into a world where business, politics, and society intertwine uniquely. This book will change the way you understand wealth and influence in Asia.
Information Architecture for the Web and Beyond
Jorge Arango, Peter Morville, Louis Rosenfeld  | O'reilly Media

Information Architecture for the Web and Beyond

RM41.00 MYR

Goodreads rating: 3.93

RM41.00 MYR

If you're immersed in the digital design world, diving into this book is like finding your north star. It breaks down the key concepts of Information Architecture, which serves as the backbone for creating intuitive, user-friendly platforms. Whether you're a UX designer or a product manager, it offers timeless strategies to structure and present data across varied devices—a savvy compass for the ever-expanding digital universe.
Leading the Life You Want: Skills for Integrating Work and Life
Stewart D. Friedman | Harvard Business Review Press

Leading the Life You Want: Skills for Integrating Work and Life

RM52.00 MYR RM37.00 MYR 29% off

Goodreads rating: 3.44

RM52.00 MYR RM37.00 MYR 29% off

72% off est. retail
If your days feel fragmented and you're craving a sense of completeness, "Leading the Life You Want" may resonate with you. By rejecting the tired notion of "work/life balance," Stew Friedman introduces a holistic approach to harmonizing your personal and professional worlds. With practical exercises and stories of notable figures, you might find the inspiration you need to lead a life where every piece feels necessary and interconnected.
The Ant and the Elephant
Vince Posecente | Embassy Books

The Ant and the Elephant

RM41.00 MYR

Goodreads rating: 4.2

RM41.00 MYR

If unlocking your full potential sounds appealing, "The Ant and the Elephant" is a book you shouldn't miss. Vince Poscente utilizes an engaging narrative about Adir and Elgo to delve into the power of aligning our conscious and subconscious minds. This isn't just a whimsical story—it's embedded with actionable insights and strategies that can reshape the way you approach your goals and leadership. Each chapter ends with key takeaways, making the profound concepts not only digestible but immediately applicable to your personal and professional growth.
Quick and Nimble
Adam Bryant | St. Martin's Griffin

Quick and Nimble

RM41.00 MYR

Goodreads rating: 3.76

RM41.00 MYR

53% off est. retail
If you're in a leadership role or aiming to rejuvenate your company's culture, "Quick and Nimble" could be a treasure trove for you. Imagine having access to candid advice from over two hundred seasoned CEOs without having to leave your office. This book does just that, distilling their experiences into actionable strategies that can help your organization become more agile and innovative. It's like getting a series of exclusive masterclasses in corporate culture and innovation.
There's No Business That's Not Show Business: Marketing in an Experience Culture
David L. Rogers, Karen Vrotsos, Bernd H. Schmitt  | Ft Pr

There's No Business That's Not Show Business: Marketing in an Experience Culture

RM34.00 MYR

Goodreads rating: 4.2

RM34.00 MYR

If you're interested in transforming traditional marketing into something more dynamic, 'There's No Business That's Not Show Business' could be a fascinating read. Schmitt and Rogers offer a fresh perspective on how entertainment and spectacle can be woven into marketing strategies to capture attention and create memorable customer experiences. It's a guide to differentiating products in today's crowded marketplace by using a touch of showmanship to forge lasting value.
Business Research: A Practical Guide for Undergraduate and Postgraduate Students - Thryft
Roger Hussey, Jill Collis  | Palgrave Macmillan

Business Research: A Practical Guide for Undergraduate and Postgraduate Students

RM71.00 MYR RM19.00 MYR 73% off

Goodreads rating: 4.19

RM71.00 MYR RM19.00 MYR 73% off

95% off est. retail
Venturing into academic or professional business research can be daunting, but "Business Research" demystifies the process with clear guidance tailored for both undergrads and grad students. Its exercises and practical examples foster reflective learning—a perfect tool to build up your competency as a researcher and nail your projects with confidence.
Judgment in Managerial Decision Making
Don A. Moore, Max H. Bazerman  | John Wiley & Sons Inc

Judgment in Managerial Decision Making

RM52.00 MYR

Goodreads rating: 3.97

RM52.00 MYR

If you're in a position where your decisions have weight, "Judgment in Managerial Decision Making" could be a critical asset. It's not just a book; it's a lens for self-reflection, helping you dig into your own psyche to unearth the biases potentially derailing your decisions. The insight it provides could very well be the difference between a successful strategy and a misstep in your managerial career.
Henry Clay Frick: The Gospel of Greed
Samuel A. Schreiner Jr. | St Martins Pr

Henry Clay Frick: The Gospel of Greed

RM78.00 MYR

Goodreads rating: 3.46

RM78.00 MYR

If ever there was a testament to the powerful, often morally gray world of early American business tycoons, Schreiner's biography of Henry Clay Frick is it. The book's examination of Frick's tactics and the cutthroat era in which he thrived could appeal to anyone intrigued by the complex, rugged fabric of capitalist history and the men who wove it.
Driving Change - The UPS Approach to Business
Mike Brewster, Frederick Dalzell  | Hyperion

Driving Change - The UPS Approach to Business

RM41.00 MYR RM22.00 MYR 46% off

Goodreads rating: 3.58

RM41.00 MYR RM22.00 MYR 46% off

82% off est. retail
If you're intrigued by the inner workings of a world-renowned logistics giant, "Driving Change" could offer you insider perspectives. Not only does it dissect UPS's strategies for remarkable customer service, but it also candidly shares the company's missteps and lessons learned, giving you a comprehensive look at corporate evolution and resilience. It’s a blueprint for professionals eager to distill actionable insights from proven successes.
The Internet Bubble - Thryft
Anthony B. Perkins, Michael C. Perkins  | Harperbus

The Internet Bubble

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.32

RM22.00 MYR RM15.00 MYR 32% off

89% off est. retail
If you're interested in learning about the history of the dotcom boom and gain insight into the financial mania that gripped Silicon Valley in the late 90s, "The Internet Bubble" by Anthony B. Perkins and Michael C. Perkins is the perfect read for you. The book delves deep into how over-inflation of the Internet business and the massive investment euphoria led to the eventual bursting of the bubble, leaving many investors disillusioned. Through the authors' expert analysis and advice, readers can learn how to avoid similar financial pitfalls in the future.
Selling in a Crisis: 55 Ways to Stay Motivated and Increase Sales in Volatile Times
Jeb Blount | Wiley

Selling in a Crisis: 55 Ways to Stay Motivated and Increase Sales in Volatile Times

RM60.00 MYR RM49.00 MYR 18% off

Goodreads rating: 3.55

RM60.00 MYR RM49.00 MYR 18% off

54% off est. retail
If the unpredictability of the market has left you feeling on edge and your sales numbers are suffering, Jeb Blount's "Selling in a Crisis" could be the book you need to turn the tide. It isn't just a pep talk; the book offers 55 pragmatic strategies tailored to help you maintain motivation and bolster your sales approach even when times are tough. Dive in for real-world guidance that can keep you buoyant in a sea of uncertainty.
Pilot Vision
John Michael Magness | Adams Hall Pub

Pilot Vision

RM45.00 MYR RM30.00 MYR 33% off

Goodreads rating: 3.55

RM45.00 MYR RM30.00 MYR 33% off

67% off est. retail
Imagine soaring through your career with the confidence and precision of a pilot. "Pilot Vision" equips you with a pilot's strategic insight, translating it into actionable business leadership skills. It's a refreshingly atypical take that may resonate with you if you're eager to elevate your professional trajectory using a disciplined, adventurous mindset.
Inspirational Manager: How to Build Relationships That Deliver Results
Judith Leary-Joyce | Ft Press

Inspirational Manager: How to Build Relationships That Deliver Results

RM41.00 MYR RM22.00 MYR 46% off

Goodreads rating: 4.06

RM41.00 MYR RM22.00 MYR 46% off

85% off est. retail
If you're aiming to transition from just managing to truly inspiring your team, "Inspirational Manager" could be just the game-changer you've been seeking. It provides pragmatic approaches not just for improving results, but also for building meaningful relationships in the workplace. With anecdotes from real-life managers and actionable strategies, this book could be the catalyst for making every day, not just Fridays, something to look forward to for you and your team.
The 25 Sales Skills They Don't Teach You at Business School
Stephan Schiffman | Adams Media

The 25 Sales Skills They Don't Teach You at Business School

RM119.00 MYR

Goodreads rating: 3.58

RM119.00 MYR

If you feel like business school left gaps in your real-world sales skills, this book could be your bridge. It dives into techniques and insights that you might not have covered in academic settings but are crucial for success in the sales industry. It's like getting insider tips that can give you an edge over the competition.
Called to Serve: Creating and Nurturing the Effective Volunteer Board
Max DePree | Eerdmans

Called to Serve: Creating and Nurturing the Effective Volunteer Board

RM37.00 MYR RM19.00 MYR 49% off

Goodreads rating: 3.5

RM37.00 MYR RM19.00 MYR 49% off

68% off est. retail
If you're feeling a bit lost in the labyrinth of managing or being part of a nonprofit board, "Called to Serve" could be your guide. Max De Pree distills his extensive experience into wisdom that's both practical and accessible. It's like having a mentor in your pocket, helping you navigate the complexities of board responsibilities, relationships, and the leadership that can make or break your mission. This book doesn't just tell you what to do; it empowers you to make a real difference.
Beyond Buzz: The Next Generation of Word-of-Mouth Marketing - Thryft
Lois Kelly | Amacom Books

Beyond Buzz: The Next Generation of Word-of-Mouth Marketing

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 3.6

RM34.00 MYR RM15.00 MYR 56% off

88% off est. retail
If you're intrigued by the power of modern marketing and crave a deeper understanding than just creating a buzz, 'Beyond Buzz' is for you. Lois Kelly dives into the art of message crafting that resonates deeply with customers. It's not just about the noise; it's about striking the right chord for effective, conversation-driven marketing. Read this if you're ready to elevate your word-of-mouth strategy from mere noise to a meaningful dialogue.
Grow Revenue, Loyalty & Footfall: The Essential Guide for Visitor Attractions - Thryft
Douglas A. Anderson, J.R.R. Tolkien, Andy Weir  | Houghton Mifflin

Grow Revenue, Loyalty & Footfall: The Essential Guide for Visitor Attractions

RM33.00 MYR RM15.00 MYR 55% off

Goodreads rating: 4.29

RM33.00 MYR RM15.00 MYR 55% off

81% off est. retail
It seems there's been a mix-up in the book description you've provided. "Grow Revenue, Loyalty & Footfall" suggests a guide for business strategy, whereas the description matches J.R.R. Tolkien's "The Hobbit." I would love to give you an appeal and recommendation once the correct information for either book is provided!
If it Ain't Broke ... Break it! - Thryft
Robert J. Kriegel, Louis Palter  | Business Plus

If it Ain't Broke ... Break it!

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.77

RM41.00 MYR RM15.00 MYR 63% off

87% off est. retail
This book is perfect for entrepreneurs and business leaders looking to push the boundaries and think outside the box. Reviewers have praised its practical tips for staying competitive in a rapidly-changing corporate landscape, and its emphasis on taking risks to achieve success. Its most unique and distinctive feature is its focus on disrupting conventional thinking and embracing change as a way to thrive.
How to Connect in Business in 90 Seconds or Less
Nicholas Boothman | Workman Publishing Company

How to Connect in Business in 90 Seconds or Less

RM37.00 MYR

Goodreads rating: 3.74

RM37.00 MYR

If you're someone who's ever felt awkward or struggled with networking at work, Nicholas Boothman's insights could be a game changer. His book isn't just about making quick connections; it's about creating relationships that are genuine and last beyond the initial handshake. Whether you're new to the business world or looking to refresh your networking skills, this book offers practical strategies that are easy to apply in any professional scenario.
Winning 'Em Over: A New Model for Managing in the Age of Persuasion
Jay A. Conger | Simon & Schuster

Winning 'Em Over: A New Model for Managing in the Age of Persuasion

RM34.00 MYR

Goodreads rating: 3.48

RM34.00 MYR

As the workplace continues to evolve, "Winning 'Em Over" could be just the resource you're looking for to stay ahead. Jay Alden Conger dives into how persuasion is becoming integral in management, offering you innovative strategies to lead effectively in a changing environment. If you're aiming to fine-tune your management style or to learn how to leverage influence in the modern corporate landscape, this book's insights could be invaluable.
36 Business Stratagems: Secret Art of War for Today's Entrepreneurs
Wang Xuanming | Asiapac Books

36 Business Stratagems: Secret Art of War for Today's Entrepreneurs

RM22.00 MYR

Goodreads rating: 4.09

RM22.00 MYR

If you're fascinated by the interplay of strategy and success in business, "36 Business Stratagems" promises to be an intriguing read. Wang Xuanming takes the profound insights from classic Chinese military tactics and translates them into the competitive corporate world, ensuring that you look at your business challenges through a fresh, battle-tested lens. The comic format adds an engaging twist, making complex strategies digestible and entertaining.
Follow This Path: How the World's Greatest Organizations Drive Growth by Unleashing Human Potential
Curt Coffman, Gabriel Gonzalez-Molina  | Business Plus

Follow This Path: How the World's Greatest Organizations Drive Growth by Unleashing Human Potential

RM34.00 MYR RM26.00 MYR 24% off

Goodreads rating: 3.69

RM34.00 MYR RM26.00 MYR 24% off

81% off est. retail
If you're navigating the complexities of team management or simply want to tap into employee potential, "Follow This Path" could be your North Star. It's a deep dive into harmonizing human resources with organizational goals, offering frameworks used by leading companies. This read could become a cornerstone for revitalizing your company's culture and performance.
Quantitative Investment Analysis - Thryft
Dennis W. McLeavey, Richard A. DeFusco  | Wiley

Quantitative Investment Analysis

RM60.00 MYR

Goodreads rating: 4.09

RM60.00 MYR

88% off est. retail
If investing seems daunting, "Quantitative Investment Analysis" could be your compass. This book doesn't just throw technical jargon at you; it equips you with the robust quantitative tools and techniques necessary to tackle today's shifting investment landscape. Think of it as a solid grounding in investment science that can help you make informed, confident financial decisions.
The Complete Start-to-Finish MBA Admissions Guide - Thryft
Jeremy Shinewald | Manhattan Prep Publishing

The Complete Start-to-Finish MBA Admissions Guide

RM71.00 MYR RM30.00 MYR 58% off

Goodreads rating: 3.67

RM71.00 MYR RM30.00 MYR 58% off

75% off est. retail
If you're looking to pursue an MBA degree, The Complete Start-to-Finish MBA Admissions Guide could be a great resource for you. With practical advice and exercises, this book helps you differentiate yourself from other MBA applicants, from long-term planning to ensuring a competitive candidacy to writing dynamic personal goal statements, obtaining compelling recommendations, and preparing for the interview process. Reading this book might help you stand out from the pack and ultimately get that coveted acceptance letter.
The 100 Best Stocks To Buy In 2018 - Thryft

The 100 Best Stocks To Buy In 2018

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 4.0

RM37.00 MYR RM15.00 MYR 59% off

83% off est. retail
This book could be a good read for those who are interested in investing and want to make informed decisions. The authors provide a list of 100 stocks that have consistently outperformed the stock market average and have a positive investment potential. They also provide a variety of investment criteria that can help readers make informed decisions. Users might appreciate the clear and concise format of the book, which can help readers quickly find the information they need.
World 3.0: Global Prosperity and How to Achieve It
Pankaj Ghemawat | Harvard Business Review Press

World 3.0: Global Prosperity and How to Achieve It

RM41.00 MYR

Goodreads rating: 3.68

RM41.00 MYR

If globalization has always seemed like a double-edged sword to you, "World 3.0" could offer the nuanced perspective you're seeking. Pankaj Ghemawat doesn't just break down overstated myths with hard data; he proposes an intriguing middle ground where regulation and international cooperation can coexist beneficially. It's a must-read if you're interested in understanding the complexities of our interconnected economies and the realistic ways we can improve global prosperity.
The Complete Trading Course: Price Patterns, Strategies, Setups, and Execution Tactics
Corey Rosenbloom | Wiley

The Complete Trading Course: Price Patterns, Strategies, Setups, and Execution Tactics

RM116.00 MYR

Goodreads rating: 4.14

RM116.00 MYR

As you delve into Corey Rosenbloom's comprehensive guide, you'll appreciate how he demystifies complex market behaviors and breaks down the essentials of profitable trading. With a clear focus on price patterns, setups, and execution tactics, this book isn't just informative; it's a roadmap on your journey to becoming an adept trader. It stands out for presenting multifaceted trading methodologies in a coherent, manageable format. Whether you're honing your technique or constructing a sturdy trading foundation, this could be the ally you need.
Deflation - Thryft
Chris Farrell | Collins

Deflation

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 3.37

RM34.00 MYR RM15.00 MYR 56% off

87% off est. retail
Deflation is a well-researched book on why deflation occurs, its benefits, and its risks. The author also explains how deflation has been an aspect of the business cycle for many years. People interested in the economy will find this book helpful in understanding deflation.
Applying Sun Tzu's Art of War in Corporate Politics: Spiced With Real-Life Illustrations and Observations, It Is Written in a Breezy Style That Allows for Easy Reading, Understanding and Retention
Khoo Kheng-Hor | Weatherhill

Applying Sun Tzu's Art of War in Corporate Politics: Spiced With Real-Life Illustrations and Observations, It Is Written in a Breezy Style That Allows for Easy Reading, Understanding and Retention

RM34.00 MYR

Goodreads rating: 3.83

RM34.00 MYR

This book could be a good read for someone who wants to master the art of corporate politics. With insights from Sun Tzu's "Art of War," the author provides practical strategies to navigate and succeed in challenging corporate environments. By applying these tactical techniques, readers will gain a unique advantage in dealing with power struggles, understanding the dynamics of office politics, and ultimately achieving their goals. Get ready to equip yourself with the tools necessary for success in the corporate world.
Reorganize for Resilience: Putting Customers at the Center of Your Business
Ranjay Gulati | Harvard Business Press

Reorganize for Resilience: Putting Customers at the Center of Your Business

RM63.00 MYR RM59.00 MYR 6% off

Goodreads rating: 3.76

RM63.00 MYR RM59.00 MYR 6% off

61% off est. retail
If you've ever felt that pressing need to pivot your business towards what truly matters to the customers, "Reorganize for Resilience" is your guide. Ranjay Gulati doesn't just theorize; he provides a pragmatic blueprint to dismantle the silos and reform your company around customer needs. This book could be your roadmap to weather industry storms and emerge profitable by nurturing genuine customer connections and foresight.
Be the Solution: How Entrepreneurs and Conscious Capitalists Can Solve All the World's Problems - Thryft
Michael Strong, John Mackey  | John Wiley & Sons Inc

Be the Solution: How Entrepreneurs and Conscious Capitalists Can Solve All the World's Problems

RM46.00 MYR RM15.00 MYR 67% off

Goodreads rating: 3.75

RM46.00 MYR RM15.00 MYR 67% off

86% off est. retail
"Be the Solution" is a transformative read for anyone yearning to intertwine their entrepreneurial spirit with a purpose beyond profit. It's an invitation to imagine a world where business and benevolence are not at odds, but in fact, are collaborators in creating a better future. Through the shared insights of thought leaders like John Mackey, it illuminates the pathway toward more ethical economics, showcasing how the power of conscious capitalism can tackle societal challenges while fostering personal fulfillment.
Economics - Thryft

Economics

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.85

RM30.00 MYR RM15.00 MYR 50% off

This book provides an excellent introduction to economics for those interested in understanding the fundamentals. The author uses a straightforward approach to explain complex concepts of economics, making it easy for readers to comprehend the subject. The book also includes updated information on key issues such as health care and income distribution. It is a great choice for beginners who want to learn the basics of economics.
The Attention Economy and How Media Works: Simple Truths for Marketers
Karen Nelson-Field | Springer

The Attention Economy and How Media Works: Simple Truths for Marketers

RM97.00 MYR

Goodreads rating: 4.09

RM97.00 MYR

43% off est. retail
If you find yourself wrestling with getting noticed in today's saturated media landscape, Karen Nelson-Field's insights in this book could be your strategic compass. She doesn't just throw stats and facts at you; she dissects them and helps you navigate the complex world of attention economy, making it especially valuable if you're in marketing or advertising and need to understand what truly grabs and keeps attention.
The Little Book of Business Wisdom: Rules of Success from More Than 50 Business Legends
Peter Krass | John Wiley & Sons Inc

The Little Book of Business Wisdom: Rules of Success from More Than 50 Business Legends

RM34.00 MYR

Goodreads rating: 3.72

RM34.00 MYR

If you're kindling the fires of your own entrepreneurial journey or looking to inject some inspiration into your business practices, "The Little Book of Business Wisdom" could serve as a rich source of guidance. Imagine a compilation of advice like cherished recipes for success from the greatest business minds, seasoned with their hard-earned wisdom. These nuggets from the likes of Rockefeller, Dell, and Welch are not just quotes but conversations with the past that could shape your business's future.
Marketing Yourself to the Top Business Schools
Carol Carpenter, Phil Carpenter  | Trade Paper Press

Marketing Yourself to the Top Business Schools

RM49.00 MYR

Goodreads rating: 3.9

RM49.00 MYR

If you're eyeing a top-tier MBA program and want that extra edge in a competitive admissions landscape, "Marketing Yourself to the Top Business Schools" is your ally. Think of the Carpenters as your personal admissions strategists, transforming your unique strengths into a compelling narrative that resonates with admissions committees. Insightful and pragmatic, this book is a map to the inner workings of MBA admissions—a tool that could make the difference between an acceptance and a rejection letter.
Living In Singapore, An Expatriate's Guide Michelle Richert & Jenn Wood - Thryft
Jenn Wood, Michelle Richert  | American Association Of Singapore

Living In Singapore, An Expatriate's Guide Michelle Richert & Jenn Wood

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.6

RM30.00 MYR RM15.00 MYR 50% off

Living in Singapore, An Expatriate's Guide could be a good read for anyone planning to move to Singapore. The book provides valuable information about the goods, services, activities, and culture in Singapore that could help individuals settle in with ease. Additionally, it includes information for individuals interested in setting up small businesses in Singapore. The book is an excellent reference tool that was written by expats for expats, and it provides necessary information to help individuals establish a professional and personal life in Singapore.
Social Psychology
Timothy D. Wilson, Robin M. Akert, Elliot Aronson  | Pearson

Social Psychology

RM45.00 MYR

Goodreads rating: 4.02

RM45.00 MYR

Social Psychology is an excellent choice for undergraduate students interested in understanding the science behind social behavior. The book does an excellent job of presenting complex theories and concepts through real-world examples and relatable stories, making it easy for readers to follow. Additionally, the author's approach reflects the importance of research in this field, providing readers with a better understanding of how it applies in everyday life. Overall, Social Psychology is insightful and an engaging read for anyone interested in exploring the social behavior of humans.
Direct Marketing in Practice - Thryft
Brian Thomas, Matthew Housden  | Routledge

Direct Marketing in Practice

RM67.00 MYR RM19.00 MYR 72% off

Goodreads rating: 3.43

RM67.00 MYR RM19.00 MYR 72% off

93% off est. retail
This book is a must-read for anyone interested in the field of direct marketing. It provides a comprehensive guide to plan, implement, and evaluate a successful direct marketing campaign. One of its unique features is that it integrates new technologies with conventional methods, which makes it a valuable resource for marketers in the digital age. The book also includes review questions and exercises to help readers practice what they have learned. Overall, this book is highly recommended for undergraduate students of marketing, professionals in the field, and anyone looking to improve the effectiveness of their direct marketing efforts.
The Reengineering Alternative: A Plan for Making Your Current Culture Work
William E. Schneider | Irwin Professional Pub

The Reengineering Alternative: A Plan for Making Your Current Culture Work

RM49.00 MYR

Goodreads rating: 4.14

RM49.00 MYR

If you're grappling with making your company's culture a driving force for success, 'The Reengineering Alternative' could be your roadmap. Schneider's insights into leveraging a corporation's inherent strengths feels especially relevant for managers and team leaders. Understanding the four corporate culture types he outlines can change how you approach change within your organization.
Asset Liability Management in Insurance Companies
François de Varenne, Eric Briys  | Wiley

Asset Liability Management in Insurance Companies

RM194.00 MYR RM86.00 MYR 56% off

Goodreads rating: 3.83

RM194.00 MYR RM86.00 MYR 56% off

88% off est. retail
If you're navigating the intersection of finance and insurance, this book is a valuable compass. It offers a clear, informative walkthrough of how these two worlds are blending, particularly through asset liability management. You'll appreciate the expertise of Eric Briys and François de Varenne as they guide you through property-casualty coverage, life insurance, and the impact of market pressures, shaping a more resilient and innovative insurance industry.
Roger Horberry | Pearson Business

Brilliant Copywriting: How to Craft the Most Interesting and Effective Copy Imaginable

RM22.00 MYR

Goodreads rating: 3.8

RM22.00 MYR

If you're looking to elevate your writing to capture your audience's attention effectively, "Brilliant Copywriting" might just become your go-to guide. Roger Horberry shares his professional insights with a coach-like approach, demystifying the art of persuasive copywriting in a way that is accessible for beginners and enriching for more experienced writers. It's like having a mentor in your pocket, helping you craft compelling narratives that stand out.
Writing for the Mass Media : International Edition - Thryft
James Glen Stovall | Pearson Educacion

Writing for the Mass Media : International Edition

RM78.00 MYR RM22.00 MYR 72% off

Goodreads rating: 3.61

RM78.00 MYR RM22.00 MYR 72% off

94% off est. retail
"Writing for the Mass Media" is a must-read for anyone aspiring to be a media professional. With precise examples, clear writing, and simple organization, this book facilitates the learning of media writing. The book's focus on a converged style of media writing, and its exercises to develop skills, make it a valuable resource for both beginners and professionals.
The Imperfect Leader - A Story About Discovering The Not-So-Secret Secrets Of Transformational Leadership - Thryft
Davis H. Taylor | Authorhouse

The Imperfect Leader - A Story About Discovering The Not-So-Secret Secrets Of Transformational Leadership

RM45.00 MYR RM19.00 MYR 58% off

Goodreads rating: 3.25

RM45.00 MYR RM19.00 MYR 58% off

77% off est. retail
This book is a unique and entertaining take on leadership that encourages acceptance of one's imperfections and using them to achieve success. Through the story of the protagonist, readers can learn about transformational leadership and how to apply it in their own lives. The most distinctive feature of this book is its approach to leadership that prioritizes self-reflection and growth over perfectionism. Overall, it is a great read for anyone who wants to become a better leader while also embracing their flaws.
Marketing Management: A Strategic, Decision-Making Approach - Thryft

Marketing Management: A Strategic, Decision-Making Approach

RM78.00 MYR RM15.00 MYR 81% off

Goodreads rating: 3.41

RM78.00 MYR RM15.00 MYR 81% off

Marketing Management: A Strategic, Decision-Making Approach provides a comprehensive understanding of marketing concepts, strategies and tactics necessary for successful decision making. The case-focused approach of the book is particularly useful for students pursuing marketing courses that require them to develop marketing plans. The authors' diverse backgrounds in entrepreneurship and consulting provide a unique set of global perspectives to the readers.
Click.ology: What Works in Onlline Shopping and How Your Business Can Use Consumer Psychology to Succeed - Thryft
Graham Jones | Nicholas Brealey

Click.ology: What Works in Onlline Shopping and How Your Business Can Use Consumer Psychology to Succeed

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.8

RM22.00 MYR RM15.00 MYR 32% off

85% off est. retail
If you're steering an online retail venture, "Click.ology" is like your navigator through the maze of digital consumer behavior. Graham Jones translates complex psychological patterns into actionable strategies, helping you understand why customers click 'buy' or abandon carts. It's like having an expert whispering in your ear, telling you precisely what tweaks to make to your website to not just chase, but catch those ever-elusive sales. The book's futuristic outlook ensures you're prepped not just for today's clicks but for tomorrow's as well.
Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors
William G. Flanagan, Jaynie L. Smith  | Crown Currency

Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors

RM41.00 MYR

Goodreads rating: 4.0

RM41.00 MYR

61% off est. retail
If you feel like you're constantly battling to stand out in a crowded market, "Creating Competitive Advantage" could be your game-changer. Jaynie Smith doesn't just theorize; she provides practical methods to discover what sets you apart and how to use that to eclipse the competition. It's like a treasure map for finding and flaunting your business's hidden gems.
Raising Financially Fit Kids
Kit Hinrichs, Joline Godfrey  | Ten Speed Press

Raising Financially Fit Kids

RM34.00 MYR

Goodreads rating: 3.92

RM34.00 MYR

If you're keen on teaching your kids how money works beyond the piggy bank, "Raising Financially Fit Kids" is a valuable resource. Joline Godfrey offers practical advice on nurturing fiscal responsibility and entrepreneurial spirit from a young age, which could prove crucial in today's economy. It could be a game-changer for your family's financial literacy journey.
How to Lead: What You Actually Need to Do to Manage, Lead and Succeed
Jo Owen | Prentice Hall

How to Lead: What You Actually Need to Do to Manage, Lead and Succeed

RM45.00 MYR RM37.00 MYR 18% off

Goodreads rating: 3.88

RM45.00 MYR RM37.00 MYR 18% off

"How to Lead" feels like a personal mentorship session, providing both the hard skills and the soft skills necessary for leadership. What sets it apart is its blend of serious, practical advice with a touch of humor, making the complexities of leadership both digestible and relatable. It's like having a seasoned leader share both wisdom and war stories to prepare you for the inevitable challenges of managing people and projects.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.