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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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The Plot To Get Bill Gates - An Irreverent Investigation Of The World's Richest Man-- And The People Who Hate Him - Thryft
Gary Rivlin | Crown Business

The Plot To Get Bill Gates - An Irreverent Investigation Of The World's Richest Man-- And The People Who Hate Him

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.63

RM30.00 MYR RM15.00 MYR 50% off

88% off est. retail
Recommendation: - The Plot To Get Bill Gates is an insightful read that sheds light on the controversies surrounding the world's richest man in a witty and humorous manner. This book is highly recommended for those interested in the tech industry and the cult of celebrity surrounding some of its pioneers. The author presents a balanced yet irreverent approach to exploring the lives of the rich and famous and offers readers a unique perspective on the man behind Microsoft.
Managing to Manage: The Essential Guide to People Management
Derek Torrington | Kogan Page

Managing to Manage: The Essential Guide to People Management

RM67.00 MYR

Goodreads rating: 3.17

RM67.00 MYR

If you find yourself in a managerial role but don't come from a background in HR or traditional management, "Managing to Manage" might just be the guidebook you need. It's crafted especially for professionals like you—be it in science, engineering, law, or any other field where managing a team isn't your primary expertise. Derek Torrington translates complex management principles into practical, everyday strategies, helping you to lead effectively without having to become an HR expert.
The Complete Idiot's Guide to MBA Basics
Tom Gorman MBA | Alpha

The Complete Idiot's Guide to MBA Basics

RM37.00 MYR

Goodreads rating: 3.58

RM37.00 MYR

Whether you're considering an MBA or simply looking to brush up on business fundamentals, this book distills complex concepts into digestible pieces. It offers a comprehensive overview that could save you time and money, delivering MBA core ideas without the classroom pressure. Perfect for self-paced learning or as a handy reference.
Consumer Behaviour
Hayden Noel | Ava Publishing

Consumer Behaviour

RM205.00 MYR

Goodreads rating: 3.27

RM205.00 MYR

If you're interested in what makes consumers tick, 'Consumer Behaviour - Basics Marketing' is a fascinating guide. Hayden Noel breaks down the psychological, social, and cultural factors that influence purchasing decisions. You'll get insights into the mind of the consumer that are not only thought-provoking but also incredibly useful if you're involved in marketing, sales, or business development. It's a deep dive into the 'why' behind buying behaviors.
The Risk Factor: Why Every Organization Needs Big Bets, Bold Characters, and the Occasional Spectacular Failure
Deborah Perry Piscione | St. Martin's Press

The Risk Factor: Why Every Organization Needs Big Bets, Bold Characters, and the Occasional Spectacular Failure

RM45.00 MYR

Goodreads rating: 3.72

RM45.00 MYR

If you're feeling your organization might be stuck in the safety of the status quo, "The Risk Factor" could be the catalyst for change you need. It's about understanding that sometimes, taking calculated leaps into the unknown is not just beneficial but essential for growth. It's a call to become the bold character who isn't afraid of spectacular failures, recognizing that these experiences often pave the way to success. It's a book that could inspire you to rethink the way you approach challenges and opportunities.
Break From The Pack - How To Compete In A Copycat Environment - Thryft

Break From The Pack - How To Compete In A Copycat Environment

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 3.69

RM37.00 MYR RM15.00 MYR 59% off

91% off est. retail
"Break From The Pack" by Oren Harari is a must-read for business leaders looking to gain a competitive edge in the current market environment. The book is unique in its approach, as it focuses on how to differentiate your organization from the competition, rather than just trying to compete with them. Harari provides practical strategies for dominating markets by creating compelling products and mobilizing stakeholders around a higher cause. The book also offers valuable insights on innovation and leadership, making it a great resource for anyone looking to take their business to the next level.
How Not to Get Promoted: Fix the Self-Sabotaging Behaviors Holding You Back
Emily Kumler | Harpercollins Leadership

How Not to Get Promoted: Fix the Self-Sabotaging Behaviors Holding You Back

RM45.00 MYR

Goodreads rating: 3.23

RM45.00 MYR

49% off est. retail
It seems like you're going above and beyond, but still, that promotion remains elusive. "How Not to Get Promoted" might just be the eye-opener you need. Emily Kumler delves into the common pitfalls and blind spots that can hinder one's career progression with relatable interviews and anecdotes. This book isn't just about hard work; it's about smart work and navigating workplace politics effectively. If you're ready to transform your approach and get ahead, this read is a step towards cracking that promotion code.
International Financial Statement Analysis - Thryft
Hennie van Greuning CFA, David Tweedie, Thomas R. Robinson  | Wiley

International Financial Statement Analysis

RM183.00 MYR RM75.00 MYR 59% off

Goodreads rating: 4.25

RM183.00 MYR RM75.00 MYR 59% off

84% off est. retail
Whether you're a seasoned finance professional or looking to break into the field, 'International Financial Statement Analysis' offers a deep dive into how financial statements can vary internationally and how to interpret these differences effectively. It stands out by not just teaching you how to read the statements but also how to extract the sort of insights that can inform smarter investment decisions. This knowledge is pivotal for understanding the global economic landscape and could give you an edge in your professional journey.
The Extreme Future : The Top Trends That Will Reshape the World in the Next 20 Years - Thryft
James Canton | Penguin Publishing Group

The Extreme Future : The Top Trends That Will Reshape the World in the Next 20 Years

RM19.00 MYR RM15.00 MYR 21% off

Goodreads rating: 3.38

RM19.00 MYR RM15.00 MYR 21% off

86% off est. retail
This book is for those who seek a comprehensive understanding of the potential changes that will shape our world in the next two decades. Dr. James Canton, a renowned global futurist, provides valuable insights into areas such as business, technology, environment, and medicine, allowing readers to prepare for the complex and volatile future. With his expertise and extensive research, Canton offers a roadmap to help individuals and businesses adapt and thrive amidst the upcoming global transformations, making this book a must-read for anyone interested in understanding and navigating the extreme future.
How to Make Big Money In Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know - Thryft
Jeffrey J. Fox | Hyperion

How to Make Big Money In Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.6

RM41.00 MYR RM15.00 MYR 63% off

82% off est. retail
If you've been flirting with the idea of starting a venture and fancy a no-nonsense guide, Jeffrey Fox's book could be just what you need. It distills the essentials of running various small businesses into bite-sized wisdom. The straightforward chapters cut through the fluff and get down to the business of making money—an approach likely appreciated by those with entrepreneurial spirit.
Who Says Elephants Can't Dance? - Thryft
Louis V. Gerstner Jr. | Harper Business

Who Says Elephants Can't Dance?

RM45.00 MYR RM19.00 MYR 58% off

Goodreads rating: 3.9

RM45.00 MYR RM19.00 MYR 58% off

87% off est. retail
In 1990, IBM had its most profitable year ever. By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent. Then Lou Gerstner was brought in to run IBM. Almost everyone watching the rapid demise of this American icon presumed Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units. This strategy, well underway when he arrived, would have effectively eliminated the corporation that had invented many of the industry's most important technologies. Instead, Gerstner took hold of the company and demanded the managers work together to re-establish IBM's mission as a customer-focused provider of computing solutions. Moving ahead of his critics, Gerstner made the hold decision to keep the company together, slash prices on his core product to keep the company competitive, and almost defiantly announced, "The last thing IBM needs right now is a vision." Who Says Elephants Can't Dance? tells the story of IBM's competitive and cultural transformation. In his own words, Gerstner offers a blow-by-blow account of his arrival at the company and his campaign to rebuild the leadership team and give the workforce a renewed sense of purpose. In the process, Gerstner defined a strategy for the computing giant and remade the ossified culture bred by the company's own success. The first-hand story of an extraordinary turnaround, a unique case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership, Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement. Taking readers deep into the world of IBM's CEO, Gerstner recounts the high-level meetings and explains the pressure-filled, no-turning-back decisions that had to be made. He also offers his hard-won conclusions about the essence of what makes a great company run. In the history of modern business, many companies have gone from being industry leaders to the verge of extinction. Through the heroic efforts of a new management team, some of those companies have even succeeded in resuscitating themselves and living on in the shadow of their former stature. But only one company has been at the pinnacle of an industry, fallen to near collapse, and then, beyond anyone's expectations, returned to set the agenda. That company is IBM. Lou Gerstener, Jr., served as chairman and chief executive officer of IBM from April 1993 to March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its largest subsidiary. Prior to that, Mr. Gerstner was a director of the management consulting firm of McKinsey & Co., Inc. He received a bachelor's degree in engineering from Dartmouth College and an MBA from Harvard Business School.
Human Factors Methods: A Practical Guide for Engineering and Design
Neville Anthony Stanton | Routledge

Human Factors Methods: A Practical Guide for Engineering and Design

RM41.00 MYR

Goodreads rating: 4.23

RM41.00 MYR

If you're delving into the world of ergonomics for design or engineering, "Human Factors Methods" is your must-have companion. It doesn't just list methods; it provides a practical tutorial on applying them, which is invaluable for both newcomers and seasoned professionals. You'll appreciate the flowcharts and examples that make it more than just a reference book—it's a hands-on guide that can elevate the quality and efficiency of your design process.
The Road to CEO: The World's Leading Executive Recruiters Identify the Traits You Need to Make It to the Top
Philippe De Backer, Sharon V. Voros  | Adams Media

The Road to CEO: The World's Leading Executive Recruiters Identify the Traits You Need to Make It to the Top

RM34.00 MYR

Goodreads rating: 3.5

RM34.00 MYR

If you're aspiring to climb the corporate ladder, "The Road to CEO" could be the compass to guide your journey. Tapping into the insights of top recruiters, it distills the essence of executive success into actionable traits. This book can offer you a clear blueprint to polish the qualities you need for the boardroom.
It's Ok to Ask 'Em to Work: And Other Essential Maxims for Smart Managers - Thryft
Frank McNair | Amacom Books

It's Ok to Ask 'Em to Work: And Other Essential Maxims for Smart Managers

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 3.68

RM34.00 MYR RM15.00 MYR 56% off

85% off est. retail
If you're navigating the managerial maze, this book could be your compass. Frank McNair distills the essence of leadership into bite-sized, actionable wisdom. With these sharp and witty maxims, you'll find yourself armed with a toolkit of ideas that can make your team thrive and your managerial experience much more rewarding. It's a no-frills guide to smarter management that you can dip into over and over.
Organization Theory and Design
Richard L. Daft | South-western Educational Publishing/thomson

Organization Theory and Design

RM175.00 MYR

Goodreads rating: 3.68

RM175.00 MYR

If you're aiming to understand the intricate dynamics of organizational structure or you're a student diving into the elements of organizational theory, this book by Richard L. Daft is an authoritative source. Rich in theoretical concepts and practical applications, it might just be the resource you need to grasp the complexities of organization design and its impact on performance.
Consumer Behavior: Buying, Having, and Being - Thryft
Michael R. Solomon | Pearson

Consumer Behavior: Buying, Having, and Being

RM160.00 MYR RM67.00 MYR 58% off

Goodreads rating: 3.87

RM160.00 MYR RM67.00 MYR 58% off

74% off est. retail
If you're captivated by the "why" behind our purchases and how they intertwine with our identity, "Consumer Behavior: Buying, Having, and Being" is a treasure trove. Michael Solomon's approach doesn't just scratch the surface of buying habits; it dives deep into the cultural and psychological waters that shape our consumer-driven world. With the added benefit of timely digital consumer focus, you'll find yourself engaging with the material in a way that's both educational and genuinely fascinating, especially in a world increasingly influenced by the digital landscape.
Independent Feature Film Production - Thryft
Gregory Goodell | St. Martin's Griffin

Independent Feature Film Production

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 3.76

RM34.00 MYR RM15.00 MYR 56% off

89% off est. retail
This book can be a good read for aspiring filmmakers who want to learn about the independent film industry. It provides a step-by-step guide on how to develop an independent film, from legal and financial structures, to pre and post production, and distribution strategies. The most distinctive feature of the book is its comprehensive coverage of the entire filmmaking process, making it a valuable resource for anyone looking to produce their own independent film.
Continuing Professional Development - Thryft
Vivien Whitaker, David Megginson  | Cipd - Kogan Page

Continuing Professional Development

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 3.38

RM37.00 MYR RM15.00 MYR 59% off

92% off est. retail
This book provides practical guidance and a theoretical overview of CPD, including examples and case studies. It outlines how to organize and encourage CPD and provides guidance on how senior members of the profession can use and benefit from CPD. The activities and self-diagnostic tools make it an excellent resource for anyone looking to refine their career and knowledge.
Jump Start Your Brain
Doug Hall | Grand Central Pub

Jump Start Your Brain

RM34.00 MYR

Goodreads rating: 3.84

RM34.00 MYR

If you're feeling stuck creatively or looking to reinvent your marketing strategies, "Jump Start Your Brain" by Doug Hall might just be the intellectual spark plug you need. It's not just about generating ideas; it's about cultivating a mindset that continuously breeds innovation and effective marketing. Drawing on experiences with industry giants, Hall offers techniques that could break you out of your mental rut and put you on the path to inventive success.
IPhone In Easy Steps - Covers IOS 9 - Thryft
Drew Provan | In Easy Steps Limited

IPhone In Easy Steps - Covers IOS 9

RM45.00 MYR RM15.00 MYR 67% off

Goodreads rating: 3.17

RM45.00 MYR RM15.00 MYR 67% off

80% off est. retail
If you've just jumped on the iPhone bandwagon, "iPhone In Easy Steps" is the perfect guide to help you harness the full potential of your device. With step-by-step instructions, you'll quickly become an iPhone expert. From navigating the interface to downloading apps and using social media, this book covers all the essentials. Plus, you'll master photography, web browsing, and online shopping in no time. Get ready to impress your friends with your newfound iPhone skills!
Case Studies in Information and Computer Ethics - Thryft
Richard A. Spinello | Prentice Hall

Case Studies in Information and Computer Ethics

RM63.00 MYR RM15.00 MYR 76% off

Goodreads rating: 3.2

RM63.00 MYR RM15.00 MYR 76% off

93% off est. retail
This book is a perfect read for anyone interested in understanding the ethical challenges that arise in the world of information and computers. Through its engaging case studies and action-oriented approach, it not only educates readers about these issues but also challenges them to develop their own ethical action plans. Whether you are a novice or an experienced professional in the field, this book offers a balanced and comprehensive overview of information and computer ethics, making it an essential resource for those interested in this subject.
Don't They Know it's Friday? : Cross Cultural Considerations for Business and Life in the Gulf - Thryft
Jeremy Williams | Motivate Publishing

Don't They Know it's Friday? : Cross Cultural Considerations for Business and Life in the Gulf

RM15.00 MYR

Goodreads rating: 3.72

RM15.00 MYR

91% off est. retail
This book would be a valuable read for anyone involved in cross-cultural business interactions in the Gulf region. It offers practical guidance and fascinating insights into the cultural nuances that can greatly impact success or failure in the Gulf. Through real-life examples and relatable stories, Jeremy Williams sheds light on the challenges faced by Westerners and Gulf nationals alike, providing valuable tips and advice on how to navigate these complexities with ease. Whether you're a business professional, an expatriate, or simply interested in learning about different cultures, this book is an indispensable guide that will expand your understanding and enhance your interactions in the Gulf.
Liquid Leadership
Damian Hughes | Capstone

Liquid Leadership

RM41.00 MYR RM34.00 MYR 17% off

Goodreads rating: 3.66

RM41.00 MYR RM34.00 MYR 17% off

If you're feeling stuck between traditional management practices and the rapidly changing digital world, "Liquid Leadership" could be the bridge you need. It taps into adapting leadership styles to suit a tech-savvy workforce, making it a must-read for anyone looking to lead effectively in today's fluid, dynamic business environment.
Improve Your Global Business English
Sudakshina Bhattacharjee, Fiona Talbot  | Kogan Page

Improve Your Global Business English

RM34.00 MYR

Goodreads rating: 3.81

RM34.00 MYR

If you're navigating the intricacies of international business, this book is an invaluable ally. The tailored approach to improving your Business English is not just about grammar; it’s about understanding cultural nuances and refining your communication to resonate globally. With practical exercises and insightful examples, you'll learn how to effectively convey your message across different cultures, enabling you to broaden your professional reach and effectiveness.
Doing Business in China For Dummies - Thryft
Carson Block, Robert Collins  | For Dummies

Doing Business in China For Dummies

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 3.59

RM37.00 MYR RM15.00 MYR 59% off

86% off est. retail
"Doing Business in China For Dummies" is a helpful guide for anyone interested in conducting business in China. Written in plain English, it provides a comprehensive overview of the Chinese market and its bureaucracy, while also offering tips on language barriers, travel, and converting money. Readers will appreciate the navigational aids and cheat sheets, making it easy to find information quickly. The book also adds a touch of humor, making it an enjoyable read for anyone interested in expanding their business into China.
Handbook of CRM - Thryft
Adrian Payne | Routledge

Handbook of CRM

RM108.00 MYR RM63.00 MYR 42% off

Goodreads rating: 4.07

RM108.00 MYR RM63.00 MYR 42% off

81% off est. retail
If understanding and improving how your business interacts with customers is on your agenda, the "Handbook of CRM" could be a valuable resource for you. Adrian Payne distills the essence of Customer Relationship Management in a way that's comprehensive yet accessible. It's not just about the systems; it's about grasping the underlying principles that drive successful customer engagement and ultimately enhance shareholder value. Real-world cases and actionable advice make this book particularly practical for professionals aiming to elevate their CRM strategy.
IIMA - Managers Who Make a Difference
T.V. Rao | Random House India

IIMA - Managers Who Make a Difference

RM60.00 MYR RM26.00 MYR 57% off

Goodreads rating: 4.33

RM60.00 MYR RM26.00 MYR 57% off

79% off est. retail
If you're hungry for growth in your managerial career or just eager to understand what sets apart truly impactful leaders, "Managers Who Make a Difference" could be your roadmap. It skillfully blends theory with pragmatic insights that T.V. Rao has gleaned over years of observation and research, serving as a mentor through its pages.
Vendetta: American Express and the Smearing of Edmond Safra
Bryan Burrough | Harpercollins

Vendetta: American Express and the Smearing of Edmond Safra

RM149.00 MYR

Goodreads rating: 3.7

RM149.00 MYR

If you're fascinated by the cutthroat world of high finance and corporate espionage, "Vendetta" is an essential read. It's a real-world thriller that exposes the lengths to which a corporate giant will go to take down a rival. This meticulously researched book reads like fiction, but the story is all too real, offering a deep dive into the dark side of corporate America.
Financial Institutions Management: A Risk Management Approach
Marcia Millon Cornett, Anthony Saunders  | Mcgraw-hill Higher Education

Financial Institutions Management: A Risk Management Approach

RM116.00 MYR RM93.00 MYR 20% off

Goodreads rating: 3.66

RM116.00 MYR RM93.00 MYR 20% off

If you're fascinated by the intricacies of financial institutions and eager to understand the intersection of risk management and modern banking, this comprehensive guide will be a compelling read. Anthony Saunders provides a deep dive into how different financial entities manage risk similarly, making complex concepts approachable. Whether you're a finance professional or a student of the discipline, this book's blend of theory and practical application is sure to enrich your understanding of the financial sector's evolving dynamics.
Competitive Advantage: Creating and Sustaining Superior Performance
Michael E. Porter | Free Press

Competitive Advantage: Creating and Sustaining Superior Performance

RM86.00 MYR

Goodreads rating: 4.17

RM86.00 MYR

52% off est. retail
If you're looking to deepen your understanding of what gives a company its edge, "Competitive Advantage" is a vital read. It uncovers the backbone of what makes a business succeed, breaking down complex notions into manageable, actionable parts. Porter's insights could change the way you view your company’s activities and strategic potential, giving you the analytical tools to carve out a superior position in your market.
Re-Imagine!
Tom Peters | Dorling Kindersley

Re-Imagine!

RM32.00 MYR

Goodreads rating: 4.12

RM32.00 MYR

"Re-Imagine!" is for those who want to stay ahead in an ever-changing business landscape. Tom Peters offers fresh ideas replacing the old, behemoth business models with nimble, dream-selling powerhouses. It's tailor-made for the open-minded professional eager to overhaul conventional practices and embrace the potential of small, dynamic firms.
The Workforce Scorecard - Managing Human Capital To Execute Strategy - Thryft
Brian E. Becker, Mark A. Huselid, Richard W. Beatty  | Harvard Business Review Press

The Workforce Scorecard - Managing Human Capital To Execute Strategy

RM19.00 MYR RM15.00 MYR 21% off

Goodreads rating: 3.28

RM19.00 MYR RM15.00 MYR 21% off

93% off est. retail
This book could be a good read for anyone in a leadership or HR role looking to effectively manage and leverage their workforce. It provides practical strategies for viewing and measuring employee contribution to strategic goals, and emphasizes the importance of collaboration between line managers and HR professionals. With its focus on creating a Workforce Scorecard, it offers valuable insights on how to identify and measure the behaviors, competencies, mindset, and culture required for workforce success. This book is a must-read for those seeking to achieve strategic success through effective human capital management.
Grasp: The Solution: How to Find the Best Answers to Everyday Challenges
Chris Griffiths, Melina Costi  | Proactive Press

Grasp: The Solution: How to Find the Best Answers to Everyday Challenges

RM52.00 MYR

Goodreads rating: 3.56

RM52.00 MYR

If you're looking to break out of conventional thinking patterns and truly innovate in problem-solving, "GRASP: The Solution" can be a game-changer. It's not just about a burst of creativity; it’s about a sustainable, systematic approach. As you journey through its pages, you'll find practical advice that translates into real-life applications, helping you conquer challenges with confidence.
Start Your Dream Business: Secrets of Successful and Happy Entrepreneurs
Sarah Wade, Carol Ann Rice  | Unkno

Start Your Dream Business: Secrets of Successful and Happy Entrepreneurs

RM75.00 MYR

Goodreads rating: 3.12

RM75.00 MYR

Feeling that urge to break free and create something that's truly yours? "Start Your Dream Business" might just be the nudge you need. Wade and Rice have compiled inspirational stories that showcase the highs and lows of entrepreneurship, providing not just motivation but also real-world insights that you can apply on your journey to becoming your own boss. This book could be the companion to spur you to action.
Payback: Reaping the Rewards of Innovation
James P. Andrew, John Butman, Harold L. Sirkin  | Harvard Business Review Press

Payback: Reaping the Rewards of Innovation

RM75.00 MYR RM49.00 MYR 35% off

Goodreads rating: 3.63

RM75.00 MYR RM49.00 MYR 35% off

65% off est. retail
Payback isn't just a book—it's an innovation ally. If you're constantly juggling the risks and rewards that come with pushing new ideas to the forefront, Andrew and Sirkin offer a lifeline. Their 'cash curve' concept will help you gauge and manage your investments in innovation more effectively, promising a practical route to your company's success without the common pitfalls.
Quantitative Methods for Decision Makers - Thryft
Mik Wisniewski | Pearson

Quantitative Methods for Decision Makers

RM160.00 MYR RM112.00 MYR 30% off

Goodreads rating: 3.84

RM160.00 MYR RM112.00 MYR 30% off

88% off est. retail
If numbers speak to you and you're tasked with making big decisions, "Quantitative Methods for Decision Makers" is quite the catch. Mik Wisniewski breaks down complex techniques into manageable, real-world examples. You'll find it more like a mentor guiding you through the wilderness of data, helping you to apply these skills directly to your managerial tasks—whether you're aiming for an MBA or seated in the exec's chair.
Even More Offensive Marketing: An Exhilarating Action Guide to Winning in Business
J. Hugh Davidson | Gardners Books

Even More Offensive Marketing: An Exhilarating Action Guide to Winning in Business

RM34.00 MYR RM26.00 MYR 24% off

Goodreads rating: 2.88

RM34.00 MYR RM26.00 MYR 24% off

If you're looking to step up your business game, "Even More Offensive Marketing" is the playbook you need. Davidson doesn't just rehash old marketing ploys; he pushes the envelope, encouraging innovation over imitation. For anyone feeling stuck in their marketing efforts or ready to take on competitors head-first, this guide just might be the catalyst you need for change.
Project Management - A Briefcase Book
Gary R. Heerkens | Mcgraw-hill

Project Management - A Briefcase Book

RM49.00 MYR

Goodreads rating: 3.52

RM49.00 MYR

If you're aspiring to lead projects or just looking to refine your skills, this book is like a trusted advisor in print. Embracing it is like taking a masterclass in organizing and controlling the chaos of managing any project. It breaks down complex concepts into practical, bite-sized pieces, perfect for applying in real-world scenarios, whether you're a seasoned pro or a newbie in the project management arena.
The New Deal At Work - Managing The Market-Driven Workforce - Thryft
Peter Cappelli | Harvard Business Review Press

The New Deal At Work - Managing The Market-Driven Workforce

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.13

RM30.00 MYR RM15.00 MYR 50% off

91% off est. retail
"The New Deal At Work provides valuable insights for managers on navigating the complexities of managing a modern, market-driven workforce. The book offers practical advice on how to adapt to changes in the employer-employee relationship and effectively address workforce management issues. Highly recommended for anyone looking to stay ahead of the curve in today's rapidly evolving job market."
Search and Social: The Definitive Guide to Real-Time Content Marketing - Thryft
Rob Garner | Sybex

Search and Social: The Definitive Guide to Real-Time Content Marketing

RM97.00 MYR RM22.00 MYR 77% off

Goodreads rating: 3.92

RM97.00 MYR RM22.00 MYR 77% off

87% off est. retail
If you're looking to invigorate your brand's digital presence, "Search and Social" might be just the ticket. It’s a treasure trove crafted for those wanting to master the art of online visibility and customer engagement. Garner merges SEO with social media, providing a clear-cut guide for executing content that resonates with customers—day or night. It's especially useful if you’re keen to stay ahead in the constantly buzzing digital marketing landscape.
Wordcraft: The Art of Turning Little Words Into Big Business
Alex Frankel | Crown

Wordcraft: The Art of Turning Little Words Into Big Business

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 3.4

RM37.00 MYR RM15.00 MYR 59% off

88% off est. retail
If you've ever wondered how brands embed themselves into our culture, "Wordcraft" is an eye-opener. Alex Frankel dives into the alchemy of naming in the marketplace, blending anecdotes with insider knowledge. It's a must-read if you're intrigued by how mere words can shape massive successes in business.
The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns - Thryft
Kim Dushinski | Cyberage Books

The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns

RM37.00 MYR RM19.00 MYR 49% off

Goodreads rating: 3.71

RM37.00 MYR RM19.00 MYR 49% off

87% off est. retail
This book is a must-read for anyone looking to understand the intricacies of mobile marketing. With step-by-step guidelines and tips based on real-world experiences, it offers invaluable insights into the world of mobile advertising. Whether you're a small business or a large corporation, this book will equip you with the knowledge and tools to effectively engage with your audience and build stronger consumer relationships. Don't miss out on the opportunity to put your message in the palms of your customers' hands!
Marketing Management: A Strategic Decision-Making Approach
Orville C. Walker Jr., John W. Mullins  | Mcgraw Hill Higher Education

Marketing Management: A Strategic Decision-Making Approach

RM123.00 MYR

Goodreads rating: 3.42

RM123.00 MYR

62% off est. retail
If you're eyeing a career in marketing or looking to understand how strategic decisions shape campaigns, "Marketing Management: A Strategic Decision-Making Approach" can be your playbook. The book's blend of real-life examples, from fresh startups to established giants, offers tangible insights. It's not just about theory; the inclusion of up-to-date internet-savviness throughout the chapters ensures you'll feel prepared to tackle modern marketing challenges head-on.
You'll Never Eat Lunch in This Town Again
Julia Phillips | Signet

You'll Never Eat Lunch in This Town Again

RM19.00 MYR

Goodreads rating: 3.41

RM19.00 MYR

If Hollywood's glitz and shadow intrigue you, Julia Phillips' memoir is a must-read. She takes you into the inner workings of the movie industry, sharing experiences that range from the luxurious to the downright scandalous. You're getting a front-row seat to witness the power plays, the real stories behind the glamour—an unfiltered look that only someone from inside could provide.
Just One Thing: Twelve of the World's Best Investors Reveal the One Strategy You Can't Overlook
New
John Mauldin | Wiley

Just One Thing: Twelve of the World's Best Investors Reveal the One Strategy You Can't Overlook

RM34.00 MYR RM31.00 MYR 9% off

Goodreads rating: 3.45

RM34.00 MYR RM31.00 MYR 9% off

65% off est. retail
Think about getting an investment mentor wrapped in pages. "Just One Thing" offers you seasoned wisdom from top-notch financial experts, without overwhelming jargon. If wealth-building insights could come from a dream team of mentors, this book packages their most valuable advice in a way that feels like grabbing coffee with a financially savvy friend.
The Rural Marketing Book - Thryft
Pradeep Kashyap, Siddhartha Raut  | Dreamtech Press

The Rural Marketing Book

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.92

RM22.00 MYR RM15.00 MYR 32% off

If you are interested in exploring the rural market opportunities in India, "The Rural Marketing Book" is a must-read for you. This book covers important topics such as rural consumer behavior, market research, and product pricing and positioning, accompanied by practical caselets and latest data tables. The author, Pradeep Kashyap, is a seasoned rural marketing expert with decades of experience, making this book a valuable resource for anyone looking to succeed in this sector.
Consumer Behavior & Marketing Strategy, 9th Edition - Thryft
Peter Olsen | Mcgraw Hill Higher Education

Consumer Behavior & Marketing Strategy, 9th Edition

RM45.00 MYR RM41.00 MYR 9% off

Goodreads rating: 3.91

RM45.00 MYR RM41.00 MYR 9% off

87% off est. retail
If you're keen to dissect and understand the intricacies of what drives consumer spending, this book is for you. It melds psychological principles with marketing strategies, providing a robust framework for influencing purchasing decisions. As you immerse yourself in "The Wheel of Consumer Analysis," you'll find this comprehensive guide indispensable for crafting marketing campaigns that resonate with consumers on a deeper level.
The Aladdin Factor by Jack Canfield - Thryft
Jack Canfield | Magna

The Aladdin Factor by Jack Canfield

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 4.0

RM34.00 MYR RM15.00 MYR 56% off

Seems like you're on the lookout for not just a read, but a transformative experience. "The Aladdin Factor" is like having a mentor guide you through unlocking your potential. If the idea of learning practical techniques to overcome hesitation and fear appeals to you, then this book might just be your genie's lamp. It's about transforming 'if only' into 'why not me' through real, relatable success stories. Sounds like it could be the catalyst you need to start asking for, and getting, what you want in life.
Marketing Channels: A Management View - Thryft
Bert Rosenbloom | South-western College Pub

Marketing Channels: A Management View

RM235.00 MYR

Goodreads rating: 3.71

RM235.00 MYR

88% off est. retail
If delving into the intricacies of marketing channels and decision-making fascinates you, "Marketing Channels: A Management View" might just be your next great read. Bert Rosenbloom's expertise delivers an insightful blend of theory and practical application, all while addressing the swift technological and cultural shifts in the industry. This book equips you with a managerial perspective that's vital for navigating today's complex marketing landscapes.
FutureShop : How the New Auction Culture Will Revolutionize the Way We Buy, Sell, and Get the Things We Really Want - Thryft
Daniel Nissanoff | Penguin Press Hc, The

FutureShop : How the New Auction Culture Will Revolutionize the Way We Buy, Sell, and Get the Things We Really Want

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 3.14

RM34.00 MYR RM15.00 MYR 56% off

88% off est. retail
FutureShop by Daniel Nissanoff could be a good read for those interested in the future of shopping. This book explains how the online auction culture is changing and how it will revolutionize the way we buy and sell things. It explores how easy it will be for consumers to purchase the brands they want by embracing a new norm of temporary ownership and regularly selling or exchanging what they no longer require. The book also provides insights into the challenges retailers and brand managers will face in this new market. The most unique feature of this book is the idea of "temporary ownership," which means consumers can buy what they really want and then sell it again guilt-free, to reach for the things that will thrill them over and over again.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.