Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Software Engineering : A Practitioner's Approach - Thryft
Roger S. Pressman | Mcgraw-hill Science/engineerin

Software Engineering : A Practitioner's Approach

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Goodreads rating: 3.73

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This book is an essential read for students and professionals alike in search of a clear and comprehensive guide to software engineering. With a focus on practical applications and cutting-edge technologies, the book explains the best practices in software engineering and covers topics like Agile Process Models, Requirements Engineering, and Design Engineering in great detail. The "Safe Home" case study provides a real-world scenario that helps readers understand how to apply the concepts covered in the book. The addition of a new part on Web Engineering, and enhanced UML coverage make this book highly recommended for anyone looking to understand software engineering.
Assessing Business Excellence - A Guide To Self-Assessment - Thryft
Les Porter, Steve Tanner  | Butterworth-heinemann

Assessing Business Excellence - A Guide To Self-Assessment

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Goodreads rating: 5.0

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Recommendation: This book is a must-read for practitioners who want to enhance the effectiveness, efficiency, and responsiveness of their organizations through self-assessment. It provides a comprehensive exploration of various business excellence frameworks, including the renowned Malcolm Baldrige National Quality Award and the European Quality Award. The practical benefits of self-assessment are illustrated through real-life case examples, making it an invaluable resource for those striving for continuous improvement.
Mining for Gold : Facilitation Skills to Unearth a Wealth of Ideas from Your Team - Thryft
Michael Podolinsky | Prentice Hall

Mining for Gold : Facilitation Skills to Unearth a Wealth of Ideas from Your Team

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"Mining for Gold is a fantastic read for anyone looking to strengthen their facilitation skills and take control of meetings. Michael A. Podolinsky offers valuable strategies and tactics for improved management, leadership, communications, and time management. One unique aspect of this book is its exploration of using Neural Linguistic Programming, proximics, kinesics, and visual cues appropriately in facilitation. Whether you are a seasoned facilitator or just starting out, this book will provide you with practical, real-world examples and tools to help you streamline meetings, handle difficult participants, and keep the conversation flowing smoothly and productively."
Producing, Financing, and Distributing Film : A Comprehensive Legal and Business Guide - Thryft

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This book is a must-read for anyone interested in the business side of the film industry. It provides a clear and concise guide to the complex procedures involved in producing, financing, and distributing a film. The expertise of three entertainment law experts makes this book an essential reference for independent producers, filmmakers, and anyone interested in the workings of the movie industry. The book's most distinctive feature is its authoritative approach in cutting through the jungle of film business, providing valuable insights and guidance to its readers.
Leading High-Performance Team: Coaching in the Asian Culture
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If you're intrigued by the interplay of culture and leadership, this book feels tailor-made for you. It not only dives into practical tools for transforming a business, but also gives insight into the subtleties of coaching within the rich tapestry of Asian values. The narrative will resonate with you if you’re looking to drive high-performance within an SME or simply curious about cross-cultural management nuances.
New Products Workshop : Hands-on Tools for Developing Winners - Thryft
Barry Feig | Mcgraw-hill

New Products Workshop : Hands-on Tools for Developing Winners

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Goodreads rating: 4.0

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This book provides a step-by-step guide and tools for managers to develop and launch successful products. It includes checklists, charts, and real-world case studies to help managers assess market potential, test the waters, and give products winning names. Barry Feig's experience and expertise make this book a valuable resource for anyone involved in product development and launch.
The Joy of Work: Dilbert's Guide to Finding Happiness at the Expense of Your Co-Workers - Thryft

The Joy of Work: Dilbert's Guide to Finding Happiness at the Expense of Your Co-Workers

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If your workdays blur into a beige tapestry of boredom, "The Joy of Work" is the escape hatch. Scott Adams infuses humor into the dull crevices of corporate life. Picture yourself chuckling at the absurdities you confront daily – this book is your chance to plot harmless, comic revenge and find camaraderie in shared workplace follies.
Organisational Change - Thryft
Barbara Senior | Ft Pr

Organisational Change

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Goodreads rating: 3.14

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This book covers a comprehensive discussion of organizational change and complexities. Barbara Senior, the author, delves into the nature of organizations operating in complex environments and explores issues crucial to understanding organizational change. This book is effective for readers interested in upgrading their organisational agility and learning about making the necessary changes to adapt to the complexity of modern business environments. The latest research and practical approaches to organizational change are presented in an easy-to-read format and supported by a companion website with additional features for lecturers.
Economics Gone Astray - Thryft
Bluford H. Putnam, Erik Norland, K.T. Arasu  | Ws Professional

Economics Gone Astray

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Goodreads rating: 3.5

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This book would be a good read for anyone interested in understanding macroeconomics without getting lost in technical details. Economics Gone Astray offers accessible explanations of key economic concepts, making it suitable for a wide range of readers, from investors looking to gain insights into market behavior, to students wanting to grasp the consequences of policy decisions. With its clear charts and refreshing insights, this book provides a unique perspective on complex economic issues, making it a valuable resource for anyone seeking a deeper understanding of the subject.
Chinese Leadership : Moving from Classical to Contemporary - Thryft
Sheh Seow Wah | Times Editions

Chinese Leadership : Moving from Classical to Contemporary

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Goodreads rating: 4.0

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Chinese Leadership - Moving from Classical to Contemporary is a must-read for anyone seeking to understand Chinese leadership in today's business context. The author provides detailed characterizations of classical and contemporary leaders, translating cultural values into modern business. This book sheds light on why Chinese-owned enterprises succeed and what gives them a competitive edge, making it an essential guide for anyone interested in Chinese leadership or doing business in China.
Leadership Presence : Dramatic Techniques to Reach out Motivate and Inspire - Thryft
Kathy Lubar, Belle Linda Halpern  | Penguin Publishing Group

Leadership Presence : Dramatic Techniques to Reach out Motivate and Inspire

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Goodreads rating: 3.84

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"Leadership Presence" is a great read for anyone aspiring to become a confident, respected, and effective leader. The authors, Belle Linda Halpern, and Kathy Lubar, have leveraged their experience as performing artists to provide time-tested strategies that have proven useful to thousands of executives, even in tough situations. Readers will learn to build and enhance collaborations, express themselves dramatically, motivate others, and become authentic leaders by integrating their personal values into communication. If you want to develop impactful leadership techniques, this book is a must-read.
Introduction to Management Accounting-Chapters 1-17 : International Edition - Thryft

Introduction to Management Accounting-Chapters 1-17 : International Edition

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Goodreads rating: 3.89

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This book could be a good read for business students and professionals interested in understanding the theory behind management accounting and how it applies to real-world decision making. The book covers both theory and practical applications of accounting, providing a deep and comprehensive understanding of the subject matter. Users may appreciate the clear and concise writing style, which makes complex financial concepts easy to understand. Overall, this book is highly recommended for students and practitioners alike who want to improve their knowledge of management accounting.
One Stop Contracts - Thryft
John Wyborn | Icsa Publishing Ltd (institute Of Chartered Secretaries & Administrators)

One Stop Contracts

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This book is an excellent resource for individuals starting their career as a contracts manager. It covers all the necessary details for contracts, including legal requirements, negotiation strategies, and contract administration. The author's straightforward writing style and real-world examples make the book easy to understand and implement. Overall, One Stop Contracts is a must-read for anyone looking to succeed in contract management.
Tomorrow's World : A Look at the Demographic and Socio-economic Structure of the World in 2032 - Thryft
Clint Laurent | Wiley

Tomorrow's World : A Look at the Demographic and Socio-economic Structure of the World in 2032

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Goodreads rating: 3.67

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If you're intrigued by how global trends can affect the future, "Tomorrow's World" is a compelling read. Clint Laurent provides a forecast that isn't just data—it's a narrative of our near future where population shifts and economic changes become a canvas for innovation and strategic planning. Whether you're a business leader or just curious about the shape of things to come, this book acts as a guide to understanding and preparing for the demographic waves set to impact how we live, work, and play in the years ahead.
Auditing and Assurance Services : An Integrated Approach: Global Edition - Thryft
Randal J. Elder | Pearson

Auditing and Assurance Services : An Integrated Approach: Global Edition

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Goodreads rating: 3.67

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This book is a must-read for accounting students who wish to understand the auditing process from start to finish. With comprehensive coverage of fundamental auditing concepts and an integrated approach, it provides real-world decision-making examples in audit planning, risk assessment, and evidence evaluation. Users have praised its international coverage and updated information on new auditing standards.
Managing Change: Text and Cases - Thryft
Maury Peiperl, Todd D. Jick  | Mcgraw-hill

Managing Change: Text and Cases

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Goodreads rating: 3.21

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This book is a great read for anyone interested in learning about efficient ways to manage organizational changes. The authors present a range of real-life case studies that demonstrate the importance of effective leadership and planning in times of change. The book also highlights the negative impacts of poorly managed changes and offers strategies to overcome such challenges. Users are likely to find the examples relatable and practical, providing them with tools to apply what they learn in their own workplaces.
Direct Marketing: Strategy, Planning, Execution
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Edward L. Nash | Mcgraw Hill

Direct Marketing: Strategy, Planning, Execution

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Goodreads rating: 3.48

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If you're delving into direct marketing strategies, Nash's book could be an invaluable tool. It's been updated to embrace the digital frontier, integrating online marketing while also retaining rich insights about telemarketing and traditional media. Turn the pages and you might just find your marketing efforts shifting into a higher, more effective gear.
World Class Quality: Using Design of Experiments to Make It Happen
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If you're keen on taking your company's quality standards to the next level, 'World Class Quality' could be the resource you're looking for. It offers practical tools and techniques that you can implement across various sectors. Plus, with its expanded content and focus on managerial coaching, it's a guide that aspires to make quality control an integral part of your organization's culture. Whether you're in manufacturing or service, this book seems promising for those who want to foster continuous improvement and reliability.
Chinese Controlled Companies in the KLSE - Industrial Counter - Thryft
Sally Cheong | Corporate Research Services

Chinese Controlled Companies in the KLSE - Industrial Counter

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If you're keen on understanding the market dynamics of the Kuala Lumpur Stock Exchange from a historical lens, this book by Sally Cheong provides a unique perspective on Chinese-controlled companies. It's a thoughtful exploration that blends finance with cultural influences, perfect for investors and historians alike interested in Southeast Asian economic history.
Fabrics for Interiors: A Guide for Architects, Designers and Consumers

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If you're delving into interior design or architecture, 'Fabrics for Interiors' is a trove of insights. It marries the practicality of fabric choice with aesthetic considerations. From textures to durability, it's an indispensable guide that connects material selection to the pulse of lived spaces. Whether you're professional or enthusiast, this book elevates your understanding of fabric's role in interior spaces.
Writing and Speaking at Work (2nd Edition) - Thryft
Edward P. Bailey | Prentice Hall

Writing and Speaking at Work (2nd Edition)

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Goodreads rating: 3.75

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Concise but thorough, this popular business communication text is packed with practical advice to help students improve their writing and speaking skills.   Shorter than most other business communications texts, Writing & Speaking at Work, 4e draws from the author’s years of experience as a college instructor and consultant in business and government. It delivers practical insight and instruction that will equip students with the tools to be effective communicators no matter where their careers may take them. Instead of detailing the various communications theories, it focuses on the two critical communication needs of business people: writing and speaking.
West Point Leadership Lessons: Duty, Honor and Other Management Principles - Thryft
Scott Snair | Sourcebooks

West Point Leadership Lessons: Duty, Honor and Other Management Principles

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Goodreads rating: 3.83

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If you're eager to lead with integrity and responsibility, this book can offer you a fresh perspective. West Point's rigorous values can provide a blueprint for solid leadership in any arena, and author Scott Snair adeptly translates military ethos into a civilian context. Walk away inspired to apply these time-honored values to your daily management challenges.
Response! : Complete Guide to Profitable Direct Marketing - Thryft
Lois K. Geller | Free Press

Response! : Complete Guide to Profitable Direct Marketing

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Goodreads rating: 3.64

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"Response! is a great read for entrepreneurs, small businesses, and large corporations who want to improve their direct marketing strategies. With over 25 years of experience, Lois K. Geller provides practical tips and tricks for effective copywriting, designing compelling packages, and targeting audiences. Readers will appreciate Geller's expertise and award-winning insights."
Conquering Organizational Change : How to Succeed Where Most Companies Fail - Thryft
Martin R. Smith, Pierre Mourier  | C E P Pr

Conquering Organizational Change : How to Succeed Where Most Companies Fail

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Goodreads rating: 2.67

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Recommendation: This book is a must-read for anyone facing resistance to change in their organization. The author provides practical strategies to successfully navigate and implement change, drawing from extensive research and real-world examples. Readers will appreciate the straightforward writing style and actionable insights that can be applied in any industry.
Real Money Real Estate - Winning the Real Estate Game - Thryft
Bradley J Sugars | Action International Pty Ltd

Real Money Real Estate - Winning the Real Estate Game

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Diving into "Real Money Real Estate" feels like getting direct mentoring from a seasoned pro. Bradley J Sugars breaks down complex industry jargon and makes the high-stakes game of property investment much more approachable. If making smart and profitable real estate choices means something to you, consider this your hidden playbook.
Strategic Management Theory Update - Thryft
Charles W.L. Hill, Gareth R. Jones  | Houghton Mifflin Harcourt

Strategic Management Theory Update

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Goodreads rating: 3.64

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This book is a must-read for anyone looking to enhance their strategic management skills. It covers a wide range of topics from management processes to corporate missions, giving readers a comprehensive understanding of the subject. The book's unique feature is its emphasis on the global environment and its impact on business strategy. Users will appreciate the practical examples and case studies provided throughout the book which makes the content easy to digest and apply to real-world situations.
Small Wonder - The Making of the Nano
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If you enjoy behind-the-scenes tales of innovation and perseverance, "Small Wonder - The Making Of The Nano" offers an engaging read. It's not just about the engineering marvel of creating a budget-friendly car, but also about the determination of Ratan Tata and his team to alter the automotive industry and empower the middle class in India. This book will give you a blend of inspiration and insight into the power of a dream turned reality.
International Business - Thryft
Chow- Hou Wee Charles W L Hill | Mcgraw Hill Education

International Business

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If you're keen on grasping the nuances of international trade, "INTERNATIONAL BUSINESS" is a trove. The authors, proficient in their field, stitch together insights and practices that are indispensable in today's globalized market. Whether you’re a student or a professional looking to expand your understanding, this book is your ticket to comprehending the breadth of international business with clarity and acumen.
Hospitality Supervision - Thryft

Hospitality Supervision

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Goodreads rating: 5.0

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Recommendation: 1. This book is an essential read for anyone who aspires to become a successful hospitality manager. 2. It provides comprehensive guidance on managing various departments of the hotel industry and building a successful team. 3. Readers will appreciate the practical advice, real-life examples, and actionable tips that can help them become effective hospitality supervisors.
How to Think Like a CEO: 22 Vital Traits You Need to Be the Top Person

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If you find yourself dreaming about leading a company, navigating through corporate challenges, or simply fascinated by what it takes to sit in the CEO's chair, this book might become your personal mentor. D.A. Benton packs it with insights from top executives to carve a path for your aspirations, making complex leadership traits accessible and actionable. It's a compelling navigation chart for anyone's corporate career journey.
The Imperfect Leader - A Story About Discovering The Not-So-Secret Secrets Of Transformational Leadership - Thryft
Davis H. Taylor | Authorhouse

The Imperfect Leader - A Story About Discovering The Not-So-Secret Secrets Of Transformational Leadership

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Goodreads rating: 3.25

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This book is a unique and entertaining take on leadership that encourages acceptance of one's imperfections and using them to achieve success. Through the story of the protagonist, readers can learn about transformational leadership and how to apply it in their own lives. The most distinctive feature of this book is its approach to leadership that prioritizes self-reflection and growth over perfectionism. Overall, it is a great read for anyone who wants to become a better leader while also embracing their flaws.
When Professionals Have To Lead - A New Model For High Performance - Thryft
Robert J. Lees, Thomas J. DeLong, John J. Gabarro  | Harvard Business Press

When Professionals Have To Lead - A New Model For High Performance

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Goodreads rating: 4.23

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For too long, professional services firms have relied on the “producer-manager” model, which works well in uncomplicated business environments. However, today’s managing directors must balance often conflicting roles, more demanding clients, tougher competitors, and associates with higher expectations of partners at all levels.When Professionals Have to Lead presents an overarching framework better suited to such complexity. It identifies the four critical activities for effective PSF leadership: setting strategic direction, securing commitment to this direction, facilitating execution, and setting a personal example. Through examples from consulting practices, accounting firms, investment banks, and other professional service organizations, industry veterans DeLong, Gabarro, and Lees show how this model works to:• Align your firm’s culture and key organizational components.• Satisfy your clients’ needs without sacrificing essential managerial responsibilities.• Address matters of size, scale, and complexity while maintaining the qualities that make professional services firms unique.A valuable new resource, this book redefines the role of leadership in professional services firms.
International Public Relations : A Comparative Analysis - Thryft
Ni Chen, Hugh M. Culbertson  | Routledge

International Public Relations : A Comparative Analysis

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Goodreads rating: 2.44

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This book is a great read for those interested in understanding public relations practices across the world. It provides a comparative analysis of public relations strategies across countries and regions and offers insights into the cultural, societal, and political factors that shape communications in different parts of the world. This book is ideal for PR professionals working for multinational organizations, educators teaching international communication, and researchers studying the field of international PR.
The Mind of the CEO: The World's Business Leaders Talk About Leadership, Responsibility, the Future of the Corporation, and What Keeps Them Up at Night

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In stock: Very Good

If you've ever been curious about the inner thoughts and concerns of top business leaders, "The Mind of the CEO" is like having a front-row seat to their candid conversations. Jeffrey Garten provides a rare glimpse into the pressures and responsibilities CEOs face, making it an intriguing read for anyone interested in corporate leadership or the direction of global business trends.
Business Class - Lessons From High Fliers: Celebrating 45 Years, NUS Business School - Thryft

Business Class - Lessons From High Fliers: Celebrating 45 Years, NUS Business School

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If you're interested in the evolution of business education, "Business Class" offers a wealth of insights. This book serves as a celebration of the NUS Business School's 45-year journey, packed with lessons from high flyers. It's perfect if you want to glean success tips from some of Singapore's finest in the corporate world.
Marketing and the Social Environment: A Readings Text - Thryft

Marketing and the Social Environment: A Readings Text

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This book is great for individuals who are interested in understanding how the contemporary social environment affects marketing strategies. It provides a comprehensive discussion on how businesses should make use of their resources productively by identifying social trends that may contribute to better marketing performance and helps readers navigate marketing challenges within the changing global social context.
The A-Z of Careers and Jobs - Thryft
Susan Hodgson | Kogan Page Ltd

The A-Z of Careers and Jobs

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Goodreads rating: 3.72

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In stock: Very Good

"The A-Z of Careers and Jobs" is a must-read for anyone pursuing a career or considering changing jobs. It offers detailed insights into over 300 occupations, including the skills and qualifications required to succeed in each field. This book is an essential tool for anyone seeking to make an informed career decision.
Personal Finance and Investments: A Behavioural Finance Perspective - Thryft
Keith Redhead | Routledge

Personal Finance and Investments: A Behavioural Finance Perspective

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Goodreads rating: 4.0

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Imagine gaining a deeper understanding of why you make the financial decisions you do. "Personal Finance and Investments: A Behavioural Finance Perspective" marries the technical aspects of investing with the human side of finance. If you're curious about the why behind your investment choices and want to understand market phenomena from a behavioral standpoint, this book could be an enlightening addition to your collection. Plus, the practical exercises and glossary will help cement your learnings.
Communication and Reports - Thryft
Peter Padget | Continuum International Publishing Group

Communication and Reports

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This book could be a good read for anyone who wants to improve their communication skills in a professional setting. The author, P. Padget, provides clear and concise guidance on how to write effective reports and memos. The book is particularly useful for those who need to present information in a professional context, such as managers, executives, and corporate communicators. With its practical advice and straightforward approach, readers will be able to apply the concepts and techniques learned from this book in their day-to-day work.
The Complete Start-to-Finish MBA Admissions Guide - Thryft
Jeremy Shinewald | Manhattan Prep Publishing

The Complete Start-to-Finish MBA Admissions Guide

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Goodreads rating: 3.67

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If you're looking to pursue an MBA degree, The Complete Start-to-Finish MBA Admissions Guide could be a great resource for you. With practical advice and exercises, this book helps you differentiate yourself from other MBA applicants, from long-term planning to ensuring a competitive candidacy to writing dynamic personal goal statements, obtaining compelling recommendations, and preparing for the interview process. Reading this book might help you stand out from the pack and ultimately get that coveted acceptance letter.
Economist: Organisation Culture - Thryft
Naomi Stanford | Profile Books Ltd

Economist: Organisation Culture

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Goodreads rating: 3.83

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In stock: Very Good

Like new, never read
Global Tilt: Leading Your Business Through the Great Economic Power Shift
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In stock: Well Read

If you're a business leader or an entrepreneur eager to stay ahead in an ever-evolving economic environment, "Global Tilt" is a beacon that promises to guide you through the complexities of global market shifts. Charan's deep insights offer a strategic playbook for how to leverage unstoppable trends and reposition your business to thrive globally. His on-the-ground experience with international leaders translates into actionable advice that could help you reshape your thinking and find success in a world where geography is no longer a barrier but a playing field.
Beyond the Limits to Growth - New Ideas for Sustainability from Japan
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If the current environmental and social challenges feel overwhelming to you, Komiyama’s "Beyond The Limits To Growth" could bring a refreshing dose of optimism. It's not just a feel-good read; it’s grounded in detailed research and real-world initiatives, like Japan's Platinum Society Network. By exploring the confluence of industry, government, and academia, this book might just shift your doubts to a conviction that creative solutions for sustainability are indeed within reach.
The Individualized Corporation : A Fundamentally New Approach to Management - Thryft
Sumantra Ghoshal, Christopher A. Bartlett  | Harper Business

The Individualized Corporation : A Fundamentally New Approach to Management

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Goodreads rating: 4.08

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Recommendation: This book is a must-read for managers who wish to stay relevant in the ever-evolving corporate landscape. The authors provide insightful case studies and arguments that challenge the conventional approach to management. The book's most unique and distinctive feature is its emphasis on individuality as the driver of value creation in a company. By reading this book, managers can learn how to leverage their employees' unique talents and skills to achieve competitive advantage.
Managing Projects : Expert Solutions to Everyday Challenges - Thryft
Harvard Business Review | Harvard Business Review Press

Managing Projects : Expert Solutions to Everyday Challenges

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Goodreads rating: 3.46

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Imagine you're juggling numerous tasks and deadlines, knowing that each one is critical to your project's success. "Managing Projects" is like having a mentor in book form, someone who can guide you through the process of planning, team coordination, and making tough calls without losing sight of your goals. Whether you're a seasoned manager or someone stepping into the role for the first time, this book distills the expertise of seasoned professionals into actionable insights that can transform the way you tackle projects.
Power Plays - Shakespeare's Lessons in Leadership and Management - Thryft
Tina Packer, John O. Whitney  | Simon & Schuster

Power Plays - Shakespeare's Lessons in Leadership and Management

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Goodreads rating: 3.48

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If you have a keen interest in both classic literature and modern management, "Power Plays" offers a creative bridge between the two worlds. This book dives into Shakespeare's iconic characters and draws out valuable lessons on leadership that you can apply to today's corporate challenges. It's an intriguing mix of historical insight and contemporary strategy, tailor-made for those who appreciate a literary twist on business wisdom.
Streetwise Small Business Success Kit - Thryft
Suzanne Caplan | Adams Media

Streetwise Small Business Success Kit

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Goodreads rating: 0.0

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This book is essential for anyone starting or managing a small business. It provides practical advice on every aspect of entrepreneurship, from business planning to financing and marketing. Users would appreciate the book's no-nonsense approach and actionable insights that can be applied to their real-world situations.
F.C.U.K Your Way to Success : The Art of Maximising Results With Minimum Effort - Thryft

F.C.U.K Your Way to Success : The Art of Maximising Results With Minimum Effort

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"F.C.U.K Your Way to Success" is an insightful and witty approach to achieving success without burning out. Using the F.C.U.K method, the book teaches readers to focus on the person, not the problem, turn challenges into opportunities, uncover solutions through discussion and know how to break down problems. This book is perfect for anyone who wants to improve their problem-solving skills and achieve success in an easy, approachable way. Readers will love the book's conversational style and its ability to empower and energize them towards their goals.
Accounting and Financial Fundamentals for NonFinancial Executives - Thryft
Allen Sweeny, Robert Rachlin  | Amacom

Accounting and Financial Fundamentals for NonFinancial Executives

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Goodreads rating: 3.55

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If numbers seem like a foreign language to you, this book promises to bridge that gap. It's the kind of read that empowers non-financial executives to make informed business decisions without getting lost in a sea of accounting jargon. Imagine feeling confident about your company's financial health and strategic planning after mastering the essentials laid out by Robert Rachlin.
Marketing Research Essentials - Thryft
Carl D. McDaniel, Roger H. Gates  | Wiley

Marketing Research Essentials

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Goodreads rating: 3.57

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If you're looking to break into the marketing field or simply want to sharpen your market research skills, this book is a real asset. It hones in on practical applications and delivers current examples that bring complex concepts down to earth. Plus, the authors' firsthand industry experience translates into insights that can directly inform your business decisions. Reading this, you'll move beyond theory to grasp the full spectrum of market research practice.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.