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The Absolut Book: The Absolut Vodka Advertising Story

by Richard W. Lewis
RM37.00 MYR
The Absolut Book: The Absolut Vodka Advertising Story
The Absolut Book: The Absolut Vodka Advertising Story

Innovative artistry immortalizing a vodka campaign.

If you're intrigued by the intersection of art, marketing, and brand storytelling, "The Absolut Book" could be a captivating read. It's not just an homage to a successful advertising strategy; it's a dive into the creative process and a visual feast that celebrates the iconic Absolut bottle. The book might inspire you if you appreciate marketing ingenuity or the seamless blend of advertising and art.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Absolut Book: The Absolut Vodka Advertising Story

by Richard W. Lewis
RM37.00 MYR
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781885203298
Authors: Richard W. Lewis
Publisher: Journey Editions
Date of Publication: 1996-10-15
Format: Paperback
Related Collections: Business, Art
Related Topics: Art Design, Design, Photography
Goodreads rating: 4.12
(rated by 198 readers)

Description

Highlighting the award-winning marketing and advertising campaign of Absolut Vodka, this art and design book features over 250 pages of magnificent bottle art and iconic ads. The Absolut vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden. The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand's values, often containing little challenges to the reader to interpret just what's happening inside the ad. Flip through the over 250 pages of magnificent bottle art featured in this beautiful graphic design book. This advertising book features 15 chapters each chronicling the long life of this world-famous glass art. In The Absolut Book, author Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh.
 

Innovative artistry immortalizing a vodka campaign.

If you're intrigued by the intersection of art, marketing, and brand storytelling, "The Absolut Book" could be a captivating read. It's not just an homage to a successful advertising strategy; it's a dive into the creative process and a visual feast that celebrates the iconic Absolut bottle. The book might inspire you if you appreciate marketing ingenuity or the seamless blend of advertising and art.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.