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Just Arrived

The Power of Us: Harnessing Our Shared Identities for Personal and Collective Success

by Jay J. Van Bavel, Dominic J. Packer
RM52.00 MYR
Compare to estimated retail price: RM113.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

The Power of Us: Harnessing Our Shared Identities for Personal and Collective Success
The Power of Us: Harnessing Our Shared Identities for Personal and Collective Success

A mind-opening look at identity’s hidden power

This is a smart, surprisingly accessible read for anyone curious about why people think, feel, and act so differently in groups. It connects everyday behavior, politics, prejudice, and even personal motivation in a way that feels eye-opening rather than abstract. You come away seeing identity as something fluid and powerful, with real insight into how that can be used for healthier relationships and meaningful collective change.

  • William James Book Award (2022)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Just Arrived

The Power of Us: Harnessing Our Shared Identities for Personal and Collective Success

by Jay J. Van Bavel, Dominic J. Packer
RM52.00 MYR
Compare to estimated retail price: RM113.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Special Offer

Sale: Buy 2 Get 1 Free

Add any 3 preloved items to your cart and use code B2G1F at checkout. Ends 12/7/26 11:59PM SGT.

ISBN: 9781472274144
Authors: Jay J. Van Bavel, Dominic J. Packer
Publisher: Wildfire
Date of Publication: 2021-09-07
Format: Hardcover
Related Collections: Business, Personal Development, Science, Sociology
Related Topics: Mental Health, Social Justice, Psychology, Business, Neuroscience, Leadership, Personal Development, Politics, Self Help
Goodreads rating: 4.02
(rated by 400 readers)

Description

A revolutionary new understanding of identity, showing how our group affiliations influence our feelings, beliefs, and behavior and can inspire personal change and social progress. If you're like most people, you probably believe that your identity is stable. But in fact, your identity is constantly changing—often outside your conscious awareness and sometimes even against your wishes—to reflect the interests of the groups to which you belong. This fluid identity has a powerful influence over your feelings, beliefs, and actions. In The Power of Us, psychologists Dominic Packer and Jay Van Bavel integrate cutting-edge research in psychology, neuroscience, and economics to explain what identity really is and to show how to harness its dynamic nature to: • Increase productivity • Improve physical and psychological health • Overcome prejudice • Unlock altruism • Break political gridlock • galvanize others to solve controversial but persistent global problems. Along the way, they explain such seemingly unrelated phenomena as why men cry at football games but not funerals, why the history of slavery in U.S. counties is a strong predictor of current-day racism, and why Canada keeps a national reserve of maple syrup. Packed with fascinating insights, vivid case studies, and pioneering research, The Power of Us will change the way you understand yourself—and the people around you—forever.
 

A mind-opening look at identity’s hidden power

This is a smart, surprisingly accessible read for anyone curious about why people think, feel, and act so differently in groups. It connects everyday behavior, politics, prejudice, and even personal motivation in a way that feels eye-opening rather than abstract. You come away seeing identity as something fluid and powerful, with real insight into how that can be used for healthier relationships and meaningful collective change.

  • William James Book Award (2022)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.