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The Long Tail: Why the Future of Business Is Selling Less of More

by Chris Anderson
RM41.00 MYR Now RM34.00 MYR Save 17%
The Long Tail: Why the Future of Business Is Selling Less of More
The Long Tail: Why the Future of Business Is Selling Less of More

Niche markets triumph in abundance economics.

If you're intrigued by how the digital age is reshaping the economy, "The Long Tail" is a must-read. It taps into the heart of modern consumerism, revealing how tastes are fragmenting and how businesses are leveraging this for success. Anderson clarifies why giant online catalogs from companies like Netflix and iTunes are not anomalies but signposts to a future where variety trumps volume. This book could be a game-changer if you're looking to understand or capitalize on the evolving market dynamics.

  • Audie Award for Business/Educational (2007)
  • Financial Times Business Book of the Year Nominee for Shortlist (2006)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New
Sale

The Long Tail: Why the Future of Business Is Selling Less of More

by Chris Anderson
RM41.00 MYR Now RM34.00 MYR Save 17%
ISBN: 9781401308605
Authors: Chris Anderson
Publisher: Hachette Books
Date of Publication: 2006-07-11
Format: Paperback
Related Collections: Science, Business, Economics
Related Topics: Management, Entrepreneurship, Technology
Goodreads rating: 3.82
(rated by 29532 readers)

Description

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Niche markets triumph in abundance economics.

If you're intrigued by how the digital age is reshaping the economy, "The Long Tail" is a must-read. It taps into the heart of modern consumerism, revealing how tastes are fragmenting and how businesses are leveraging this for success. Anderson clarifies why giant online catalogs from companies like Netflix and iTunes are not anomalies but signposts to a future where variety trumps volume. This book could be a game-changer if you're looking to understand or capitalize on the evolving market dynamics.

  • Audie Award for Business/Educational (2007)
  • Financial Times Business Book of the Year Nominee for Shortlist (2006)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Science

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Musicophilia: Tales of Music and the Brain
New
Oliver Sacks | Picador Usa

Musicophilia: Tales of Music and the Brain

RM45.00 MYR

Goodreads rating: 3.95

RM45.00 MYR

25% off est. retail

In stock: Like New

If you're fascinated by the intersection of neuroscience and the arts, you'll find 'Musicophilia' to be an enthralling exploration. Oliver Sacks has an exceptional talent for making complex topics both accessible and deeply personal. Through captivating stories of individuals, Sacks reveals the profound impact music can have on the human brain and our emotional world, altering the way we comprehend our own mental landscape.
Do No Harm: Stories of Life, Death and Brain Surgery
Henry Marsh | Orion Books

Do No Harm: Stories of Life, Death and Brain Surgery

RM34.00 MYR

Goodreads rating: 4.25

RM34.00 MYR

40% off est. retail

In stock: Well Read

"Do No Harm" gives a rare glimpse into the world of neurosurgery, with its intricate blend of high-stakes decision-making and delicate human interactions. It's a book that speaks to those curious about the moral complexities and emotional toll of a profession that deals directly with the human brain. Henry Marsh's candid storytelling might change how you perceive life, death, and the medical professionals who navigate that fine line every day.
Risk and Resilience in the Era of Climate Change
Vinod Thomas | Palgrave Macmillan

Risk and Resilience in the Era of Climate Change

RM71.00 MYR RM68.00 MYR 31% off

Goodreads rating: 4.95

RM71.00 MYR RM68.00 MYR 31% off

60% off est. retail

In stock: Like New

As someone curious about the deep interconnectivity between human-induced carbon emissions and the increasing frequency of climate disasters, "Risk and Resilience in the Era of Climate Change" would engage your concern for our planet's future. Vinod Thomas bridges a crucial understanding of these dire connections with a pressing call to redesign growth economics and policy. A profound read if you're keen on solutions that emphasize prevention and advocate for building back better in the aftermath of climate crises.
A Short History of Nearly Everything
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Bill Bryson | Black Swan

A Short History of Nearly Everything

RM34.00 MYR

Goodreads rating: 4.21

RM34.00 MYR

In stock: Well Read

Bill Bryson’s "A Short History of Nearly Everything" is a fascinating voyage through history, taking the reader on an incredible journey through geology, chemistry, and particle physics to understand how we came to be. Through the words of Bryson, readers are introduced to many eccentric, competitive, and sometimes foolish but extraordinary scientists who made discoveries that revolutionized science. This masterpiece provides readers with an opportunity to learn how our world has evolved and how we have come to understand it.
Reaching Home - Pacific Salmon, Pacific People
Tom Jay, Natalie Fobes  | Graphic Arts Books

Reaching Home - Pacific Salmon, Pacific People

RM34.00 MYR RM30.00 MYR 32% off

Goodreads rating: 3.67

RM34.00 MYR RM30.00 MYR 32% off

79% off est. retail

In stock: Very Good

"Reaching Home" weaves the intricate bond between Pacific salmon and human cultures with Natalie Fobes' exceptional photography at its heart. Dive into this book for a deep appreciation of the salmon's significance in the natural world and its ancestral tie to Pacific communities. The blend of personal narratives and scientific insights make it a compelling read for those interested in environmental conservation or cultural heritage.
Tools and Weapons: The Promise and the Peril of the Digital Age
New
Brad Smith | Penguin Random House Usa

Tools and Weapons: The Promise and the Peril of the Digital Age

RM34.00 MYR

Goodreads rating: 3.86

RM34.00 MYR

In stock: Well Read

If you're intrigued by the intersection of technology with ethical dilemmas and global policy, "Tools and Weapons" offers a front-row seat to these challenges from Microsoft's vantage point. It's not just a deep dive into digital age quandaries; it's a narrative that makes you ponder how we, as a society, balance innovation with responsibility. This book might change how you view the tech giants that shape our world.
Hot, Flat, and Crowded: Why the World Needs a Green Revolution - and How We Can Renew Our Global Future
Thomas L. Friedman | Allen Lane

Hot, Flat, and Crowded: Why the World Needs a Green Revolution - and How We Can Renew Our Global Future

RM41.00 MYR

Goodreads rating: 3.71

RM41.00 MYR

70% off est. retail

In stock: Well Read

If you're passionate about the sustainability conversation and how it intersects with technology, economics, and politics, this Friedman masterpiece might ignite that spark within you. It's for anyone who seeks to understand the massive environmental and energy challenges we face and appreciates a mix of urgency and practical optimism. His "Geo-Greenism" concept blends a compelling vision with real-world mechanisms, offering readers a cohesive strategy for a healthier, wealthier future.
Nudge: The Final Edition
New
Cass R Sunstein | Penguin Books Ltd

Nudge: The Final Edition

RM41.00 MYR

Goodreads rating: 3.84

RM41.00 MYR

41% off est. retail

In stock: Very Good

If you're intrigued by the subtle forces that shape our decisions, "Nudge" is right up your alley. It's not just a book; it's a window into how we can gently steer ourselves towards better choices without compromising our freedom. In a world brimming with options, this final edition with contemporary issues like COVID-19 and climate change is ever more relevant, making it a riveting and potentially life-changing read.
Cycles of Time: An Extraordinary New View of the Universe
Roger Penrose | Vintage Books

Cycles of Time: An Extraordinary New View of the Universe

RM38.00 MYR RM34.00 MYR 27% off

Goodreads rating: 3.94

RM38.00 MYR RM34.00 MYR 27% off

In stock: Very Good

If you're intrigued by cosmology and enjoy a challenge to conventional thinking, Roger Penrose's "Cycles of Time" could elevate your understanding of the universe. Its distinctive approach to the cosmos's beginning and end might broaden your intellectual horizons and introduce you to novel scientific concepts.
Blink: The Power of Thinking Without Thinking
Malcolm Gladwell | Hachette Book Group Usa

Blink: The Power of Thinking Without Thinking

RM34.00 MYR RM23.00 MYR 33% off

Goodreads rating: 3.96

RM34.00 MYR RM23.00 MYR 33% off

66% off est. retail

In stock: Well Read

"Blink" resonates with those curious about the subconscious mechanics of decision-making. If you've ever wondered why gut feelings are sometimes more reliable than meticulous analysis, Malcolm Gladwell's eye-opening insights on 'thin-slicing' and intuitive judgment will fascinate you. It's compelling for anyone looking to understand the psychology behind split-second decisions in our complex world.

Science

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Business Books

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The Industries of the Future
Alec J. Ross | Simon & Schuster

The Industries of the Future

RM34.00 MYR RM23.00 MYR 50% off

Goodreads rating: 3.97

RM34.00 MYR RM23.00 MYR 50% off

57% off est. retail

In stock: Very Good

This book is a must-read for anyone curious about what lies ahead in the world of technology and innovation. With firsthand experiences and in-depth analysis, Alec Ross provides a vivid and informed perspective on the forces that are shaping our economic future. From robotics to cybercrime, he explores the industries that will have the greatest impact and offers valuable insights on how we can adapt to thrive in the changing landscape. Get ready for an enlightening journey into the industries of the future.
The New Map: Energy, Climate, and the Clash of Nations
New
Daniel Yergin | Allen Lane

The New Map: Energy, Climate, and the Clash of Nations

RM56.00 MYR

Goodreads rating: 4.19

RM56.00 MYR

In stock: Like New

If the intricate dance between global politics and energy fascinates you, "The New Map" offers a thorough analysis that brings clarity to the complex ways in which the quest for energy security is reshaping our planet. Daniel Yergin, with his Pulitzer reputation, essentially provides you with a detailed GPS for navigating the murky waters of international relations in the era of climate change and energy upheaval. This book isn't just informative—it's a lens through which the current geopolitical climate can be understood.
Marketing 3.0: From Products to Customers to the Human Spirit
Hermawan Kartajaya, Philip Kotler, Iwan Setiawan  | Wiley

Marketing 3.0: From Products to Customers to the Human Spirit

RM26.00 MYR RM15.00 MYR 56% off

Goodreads rating: 4.0

RM26.00 MYR RM15.00 MYR 56% off

In stock: Very Good

If you're feeling that traditional marketing doesn't cut it anymore, Kotler's 'Marketing 3.0' could be the mind-opener you need. It's not just about selling products; it's about tapping into the underlying human spirit and connecting on a deeper level. Kotler's vision might just inspire you to rethink your approach and align it with the evolving expectations of modern customers who seek more than just a transaction.
Winners Dream: A Journey from Corner Store to Corner Office
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Bill McDermott, Joanne Gordon  | Simon & Schuster

Winners Dream: A Journey from Corner Store to Corner Office

RM68.00 MYR

Goodreads rating: 4.2

RM68.00 MYR

50% off est. retail

In stock: Very Good

"Winner's Dream" is for anyone with big ambitions and an appreciation for the grind it takes to realize them. As you follow Bill McDermott from his humble roots to the pinnacle of corporate success, you'll find both motivation and practical wisdom. It's not just the highs but the lows and the lessons learned there that make his story compelling. If you're looking for a blend of personal memoir and professional guide, this book will speak to you.
Crash Course : The American Automobile Industry's Road from Glory to Disaster - Thryft

Crash Course : The American Automobile Industry's Road from Glory to Disaster

RM20.00 MYR RM19.00 MYR 32% off

Goodreads rating: 3.91

RM20.00 MYR RM19.00 MYR 32% off

86% off est. retail

In stock: Very Good

This book explores the history of the American automobile industry, including the missed opportunities and poor decisions that led to its downfall. It covers the role of government in the industry's financial troubles and the controversial bailout of Chrysler. Overall, Crash Course is a compelling and informative read for anyone interested in the history of the auto industry and its impact on American society.
Are You Fully Charged?: The 3 Keys to Energizing Your Work and Life
Tom Rath | Silicon Guild

Are You Fully Charged?: The 3 Keys to Energizing Your Work and Life

RM26.00 MYR RM15.00 MYR 56% off

Goodreads rating: 3.76

RM26.00 MYR RM15.00 MYR 56% off

82% off est. retail

In stock: Very Good

This book could be a good read for someone who wants to infuse energy and purpose into their daily life. With practical research from various fields, Tom Rath challenges readers to shift their focus from pursuing happiness to creating meaning. The book also emphasizes the importance of building meaningful relationships and prioritizing personal health. By following the three keys outlined in the book, readers can transform their days, improve their overall well-being, and become the best version of themselves.
Everything Is Miscellaneous: The Power of the New Digital Disorder
David Weinberger | Times Books

Everything Is Miscellaneous: The Power of the New Digital Disorder

RM41.00 MYR 17% off

Goodreads rating: 3.74

RM41.00 MYR 17% off

In stock: Very Good

If you're intrigued by the digital landscape's influence on how we categorize and access information, "Everything Is Miscellaneous" will be a thought-provoking journey for you. Weinberger eloquently breaks down complex ideas about data organization and the internet's reshaping of traditional structures, providing insights that could change how you view the digital world. It's a compelling read for anyone curious about the future of information.
The Road Ahead
New
Bill Gates, Peter Rinearson, Nathan Myhrvold  | Viking Pr

The Road Ahead

RM41.00 MYR

Goodreads rating: 3.74

RM41.00 MYR

In stock: Very Good

Bill Gates' "The Road Ahead" is a time capsule from one of the world's foremost tech visionaries. Reading it now offers a fascinating perspective on how tech predictions have unfolded and how they've shaped our contemporary world. It's a reflective journey for anyone intrigued by the evolution of technology and its impact on society.
International Economics: Theory and Policy - Thryft

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RM64.00 MYR RM26.00 MYR 62% off

Goodreads rating: 3.93

RM64.00 MYR RM26.00 MYR 62% off

93% off est. retail

In stock: Very Good, Well Read

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Jeffrey Pfeffer | Harper Business

Dying for a Paycheck: How Modern Management Harms Employee Health and Company Performance―and What We Can Do About It

RM53.00 MYR RM49.00 MYR 28% off

Goodreads rating: 3.72

RM53.00 MYR RM49.00 MYR 28% off

69% off est. retail

In stock: Very Good

If you've ever felt strained by your job, "Dying for a Paycheck" could shed light on why your workplace might be detrimental to your health and well-being. Jeffrey Pfeffer eloquently argues that numerous corporate practices, assumed to drive success, are instead impairing employee health and ultimately a company's performance. It's a must-read for anyone looking to understand the impacts of modern work culture and to find meaningful solutions that promote a healthier work-life balance.

Business Books

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