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Blink: The Power of Thinking Without Thinking

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Unpacking instincts' role in snap judgments.

"Blink" resonates with those curious about the subconscious mechanics of decision-making. If you've ever wondered why gut feelings are sometimes more reliable than meticulous analysis, Malcolm Gladwell's eye-opening insights on 'thin-slicing' and intuitive judgment will fascinate you. It's compelling for anyone looking to understand the psychology behind split-second decisions in our complex world.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Blink: The Power of Thinking Without Thinking

Regular price RM33.20 MYR
Unit price
per
Compare to estimated retail price: RM66.56 MYR  
ISBN: 9780316057905
Authors: Malcolm Gladwell
Date of Publication: 2006-01-01
Format: Paperback
Goodreads rating: 3.96
(rated by 588790 readers)

Description

Rash, impetuous, hasty, careless -- snap judgments conjure up a troubling list of negatives. But Tipping Point author Malcolm Gladwell, aware that the flip side of a snap judgment is a brilliant intuitive act, set out to discover what underlies our gut decisions, exploring when we can (and should) trust them even whether we can learn to make good ones. From recognizing a brilliant French horn soloist to avoiding another Amadou Diallo shooting, he offers surprising insights into the power of the unconscious to get it right. Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of "The Tipping Point", campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea. Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue
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Unpacking instincts' role in snap judgments.

"Blink" resonates with those curious about the subconscious mechanics of decision-making. If you've ever wondered why gut feelings are sometimes more reliable than meticulous analysis, Malcolm Gladwell's eye-opening insights on 'thin-slicing' and intuitive judgment will fascinate you. It's compelling for anyone looking to understand the psychology behind split-second decisions in our complex world.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.