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Elevating marketing to resonate with human values.
If you're feeling that traditional marketing doesn't cut it anymore, Kotler's 'Marketing 3.0' could be the mind-opener you need. It's not just about selling products; it's about tapping into the underlying human spirit and connecting on a deeper level. Kotler's vision might just inspire you to rethink your approach and align it with the evolving expectations of modern customers who seek more than just a transaction.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale
Marketing 3.0: From Products to Customers to the Human Spirit
Regular price
RM33.20 MYR
Now RM14.55 MYR
Save 56%
- Unit price
- / per
Save 22%
Save 56%
Save 51%
Save 43%
ISBN: 9780470598825
Publisher: Wiley
Date of Publication: 2010-04-12
Format: Hardcover
Goodreads rating: 4.0
(rated by 1548 readers)
Description
Understand the next level of marketing. The new model for marketing, Marketing 3.0, treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Elevating marketing to resonate with human values.
If you're feeling that traditional marketing doesn't cut it anymore, Kotler's 'Marketing 3.0' could be the mind-opener you need. It's not just about selling products; it's about tapping into the underlying human spirit and connecting on a deeper level. Kotler's vision might just inspire you to rethink your approach and align it with the evolving expectations of modern customers who seek more than just a transaction.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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