Economics Books
Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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Michael Goold, Andrew Campbell, Marcus Alexander |
Wiley
Corporate-level Strategy : Creating Value in the Multibusiness Company
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Goodreads rating: 4.22
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This book is a must-read for students and practitioners. It challenges the traditional belief that corporate parenting can't create value, introducing the concept of parenting advantage. It provides a compelling framework for determining the corporate parent's impact on the business and offers practical advice for adding value to multibusiness companies. It is insightful, valuable, and an excellent guide for anyone looking to understand how to create and maintain corporate-level strategy.
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Barry J. Nalebuff, Adam M. Brandenburger |
Doubleday
Business
Co-Opetition: a Win/Win Mindset
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Goodreads rating: 3.99
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The game of business changes constantly. So should your business strategy.When a business strategy is so new in design, a new word must be coined to capture its value. Such is the case with co-opetition, a method that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high-profit means of leveraging business relationships.The Harvard Business School's Adam M. Brandenburger and the Yale School of Management's Barry J. Nalebuff, scholars and consultants, have developed a five-part business strategy that shows how to do more than play the game of business. It shows how you can change the game of business for maximum benefit.Though often compared to games like chess and poker, business is different. To win at chess or poker, someone has to lose. In business, long-term profitability doesn't require others to fail. And in business, people are free to change the rules, the players, the boundaries, the game itself. Intel, Nintendo, American Express, NutraSweet, American Airlines and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. By telling stories of these companies, and formulating strategies based on the science of game theory, Brandenburger and Nalebuff have created a book that's insightful and instructive for managers eager to move their companies into a new mindset.Co-opetition will revolutionize the way you play the game of business.
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Timothy M. Laseter
|
Jossey-bass
Balanced Sourcing : Cooperation and Competition in Supplier Relationships
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Goodreads rating: 2.92
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This book is an invaluable guide for companies that desire to outsource but are wary of the potential pitfalls. It offers a comprehensive strategy for balancing the competitive cost pricing with cooperative relationships to attain sustainable outsourcing and drive supplier performance. Real-life case studies of corporations like Honda, Cisco systems, and Florida Power & Light provide an insight into sourcing strategies, building and maintaining supplier relationships, and leveraging innovation to achieve maximum outsourcing success.
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John LeFevre
|
Grove
Press
Straight to Hell : True Tales of Deviance, Debauchery, and Billion-Dollar Deals
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Goodreads rating: 3.77
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“Some chick asked me what I would do with 10 million bucks. I told her I’d wonder where the rest of my money went.”—@GSElevatorDarkly funny, remarkably revealing, and utterly unapologetic, Straight to Hell is John LeFevre’s own account of his adventures as a globe-conquering investment banker whose career spanned New York, London, and Hong Kong. Sitting above the “Chinese Wall” separating investment banking and sales and trading, in a senior position with a unique vantage point, LeFevre did billion-dollar deals with sovereign borrowers, prestigious multinational corporations, and every bank on Wall Street, not to mention Chinese tycoons and Indonesian thugs, and shot up the ranks to be one of the most prolific bond syndicate managers in Asia. He also got banned from the Four Seasons, where he was living at the time, totaled his brand-new Maserati, and indulged in riotous debauchery on and off the trading floor.Hundreds of thousands follow LeFevre’s @GSElevator Twitter account; Goldman Sachs launched an internal investigation into his tweets, and when his true identity was revealed, it created a national media firestorm—but that was only part of the story. Straight to Hell delves deep inside an industry that is both envied and reviled, taking you from the training programs, trading floors, and roadshows to private planes, shady deals, and after-hours overindulgence. This is not a moralistic tale of redemption. Full of shocking rule-breaking, frat-boyish antics, and win-at-all-cost schemes, Straight to Hell brazenly pulls back the curtain on the deviant and absolutely excessive world of finance. Also included are some of the best lines from @GSElevator, created and curated by LeFevre.Prepare yourself and buckle up, because this is one of the most entertaining and eye-opening books ever written about the world of finance.
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William J. McEwen
|
Gallup
Press
Married to the Brand : Why Consumers Bond with Some Brands for Life
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Goodreads rating: 3.31
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Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands — but not others. Looking through the all-important eyes of the consumer, it shows what companies must do to build enduring and profitable brand relationships.Companies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, websites … you name it. And they spend millions more trying to build their businesses through elaborate “relationship management” software.The result? Most marketers still aren’t emotionally connecting with consumers.Sure, their strategies may draw raves, and their ads may win impressive awards at Cannes. They may even raise their brand awareness. But they too often fail to build enduring brand relationships. Put another Many marketers are great at wooing a “first date” with consumers — yet lousy at creating a lasting marriage between buyer and brand.Married to the Brand tells the story of what makes profitable brand relationships work — through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others.Emotions aren’t simply warm, fluffy concepts. According to Married to the Brand , which draws on 60 years of Gallup research into consumer psychology, emotional connections can be measured and managed. Married to the Brand shows you how. This is a must-read for profit-obsessed marketers everywhere — from the boardroom, where strategies are formulated, to the front lines, where employees “live” the brand every day.
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Martin Neisen, Stefan Röth |
Wiley-vch
Basel IV : The Next Generation of Risk Weighted Assets
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In reaction to the financial market crisis that started in 2007, the Basel Committee on Banking Supervision substantially revised its existing framework for regulation, supervision and risk management in the banking sector. This revision was introduced with the so-called Basel III framework in December 2010. It essentially comprises a strengthening of the quality of a banks' own funds, as well as new requirements with regard to the amount of required capital. Furthermore, new ratios were introduced in order to limit the leverage employed by banks as well as new liquidity ratios.Since 2012 the Basel Committee has increasingly pursued a revision of the calculation methods for risk-weighted assets. In addition, a large number of new requirements have been developed. This package of new standards from the Basel Committee, which is unofficially called "Basel IV", is now the most comprehensive package of modifications in the history of banking supervision. It is only a matter of time until the innovations of the Basel IV package are transferred into binding EU law. The banking industry will face major challenges in implementing these new rules.In the editor's volume "Basel IV - The Next Generation of Risk Weighted Asset" Martin Neisen and Stefan Röth present the current edition of the Basel reform proposals. The aim is to convince the reader that we are facing a new framework called "Basel IV" and not just a fine adjustment of the existing Basel III regulations. Moreover, the innovations of the Basel IV package are explained in a clear, comprehensible and practical manner. With the aid of a high-profile team of experts, the complexity of the topic is reduced and important support is offered.
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Douglas A. Lind, Samuel A. Wathen, William G. Marchal |
Mcgraw
Hill
Higher
Education
Statistical Techniques in Business and Economics
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Goodreads rating: 3.59
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Lind/Marchal/Wathen is a perennial market best seller due to its comprehensive coverage of statistical concepts and methods delivered in a student friendly, step-by-step format. The text presents concepts clearly and succinctly with a conversational writing style and illustrates concepts through the liberal use of business-focused examples that are relevant to the current world of a college student. Known as a 'student's text,' Lind's supporting pedagogy includes self reviews, cumulative exercises, and coverage of software applications including Excel, Minitab, and MegaStat for Excel. The new 15th edition puts more emphasis on the interpretation of data and results and supports Lind's student-centric, step-by-step approach with McGraw-Hill's industry leading online assessment resource Connect Business Statistics.
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R Sridharan Fcs, CISA ACA, Sabarish Muthukumar |
Independently
Published
All about Doing Business in Singapore PART-I : A Complete Entrepreneur's Guide to Singapore Compliance
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Millennial Entrepreneurs’ Guide on doing business in Singapore is the quintessential guide to learning and following the compliance and business guidelines in the Singapore business market. It is written for budding entrepreneurs, startups, small and medium businesses owners and professional practitioners to keep as quick reference, no matter their current location.It provides step-by-step instructions to meet all the requirements, immerse yourself in the Singapore business culture, and prepare for success.Discover why businesses large and small flock this region and learn what it takes to become part of this economic superpower. Learn the benefits of living and/or working in Singapore and how it can help you build your own business empire in this diverse, growing, business-friendly locale.If you’re ready to explore this lucrative market, now is the time to buy this guide and begin a new adventure!CA A Loganathan ACA, CISA, CFE, FIPA(Aus), FAIA(UK)
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John Hagel III, John Seely Brown, Lang Davison |
Basic
Books
The Power of Pull : How Small Moves, Smartly Made, Can Set Big Things in Motion
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Goodreads rating: 3.92
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In a radical break with the past, information now flows like water, and we must learn how to tap into its stream. Individuals and companies can no longer rely on the stocks of knowledge that they've carefully built up and stored away. Information now flows like water, and we must learn how to tap into the stream. But many of us remain stuck in old practices -- practices that could undermine us as we search for success and meaning. In this revolutionary book, three doyens of the Internet age, whose path-breaking work has made headlines around the world, reveal the adjustments we must make if we take these changes seriously. In a world of increasing risk and opportunity, we must understand the importance of pull. Understood and used properly, the power of pull can draw out the best in people and institutions by connecting them in ways that increase understanding and effectiveness. Pull can turn uncertainty into opportunity, and enable small moves to achieve outsized impact. Drawing on pioneering research, The Power of Pull shows how to apply its principles to unlock the hidden potential of individuals and organizations, and how to use it as a force for social change and the development of creative talent. The authors explore how to use the power of pull to:Access new sources of informationAttract likeminded individuals from around the worldShape serendipity to increase the likelihood of positive chance encountersForm creation spaces to drive you and your colleagues to new heightsTransform your organization to adapt to the flow of knowledgeThe Power of Pull is essential reading for entrepreneurs, managers, and anybody interested in understanding and harnessing the shifting forces of our networked world.
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Peter Schwartz
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Currency
The Art of the Long View : Planning for the Future in an Uncertain World
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Goodreads rating: 3.8
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What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life—bottom-line numbers, for instance—but the intangibles: our hopes and fears, our beliefs and dreams. Only stories—scenarios—and our ability to visualize different kinds of futures adequately capture these intangibles.In The Art of the Long View, now for the first time in paperback and with the addition of an all-new User's Guide, Peter Schwartz outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business.Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange.
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Willard N. Ander, Neil Z. Stern |
Wiley
Winning At Retail : Developing a Sustained Model for Retail Success
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Goodreads rating: 3.69
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Praise for Winning At Retail"Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. If you want to harness your company's strengths to become a leader in your category-and stay in tune with what your customers want-this is the book for you."-Jim Rand, Senior Vice President of Business Development, McDonald's Corporation"Winning at Retail provides a thoughtful approach to retail differentiation. Ander and Stern warn of the 'treacherous middle' into which retailers too easily drift. They inspire us to avoid this peril through case studies of retailers who have assumed leadership through courageous choice."-Robert L. Price, Senior Vice President and Chief Marketing Officer, Wawa"In a difficult retail environment, this book provides crucial guidance for staying on top of your competition-by taking the customer seriously and leveraging your strengths to provide experiences that increase customer loyalty. Will Ander and Neil Stern elegantly argue that you can't always be the biggest, fastest, and trendiest place on the block, but it takes only one of these 'Ests' to be a category leader. Businesses big and small can benefit from the carefully distilled lessons in this book."-Bernd Schmitt, Professor of Marketing, Columbia Business School and author of Customer Experience Management
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Donald R. Keough
|
Portfolio
Trade
The Ten Commandments For Business Failure
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Goodreads rating: 4.11
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Don Keough—a former top executive at Coca-Cola and now chairman of the elite investment banking firm Allen & Company—has witnessed plenty of failures in his sixty-year career (including New Coke). He has also been friends with some of the most successful people in business history, including Warren Buffett, Bill Gates, Jack Welch, Rupert Murdoch, and Peter Drucker.Now this elder statesman reveals how great enterprises get into trouble. Even the smartest executives can fall into the trap of believing in their own infallibility. When that happens, more bad decisions are sure to follow.This light-hearted “how-not-to” book includes anecdotes from Keough's long career as well as other infamous failures. His commandments for failure include: Quit Taking Risks; Be Inflexible; Assume Infallibility; Put All Your Faith in Experts; Send Mixed Messages; and Be Afraid of the Future.As he writes, “After a lifetime in business I've never been able to develop a step-by-step formula that will guarantee success. What I could do, however, was talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser.”
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Tommy Koh, Timothy Auger |
Didier
Millet
Singapore: The Encyclopaedia
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Goodreads rating: 4.33
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Singapore: The Encyclopedia contains over 2,500 alphabetically arranged entries on a vast range of topics – practically everything the general reader might want to know about Singapore, four decades after the achievement of full independence. Readers will discover a depth and diversity that may surprise many who thought they know Singapore well, as well as a rich history that goes back many centuries.Here is a vast array of information on the Singapore’s history, geography, economy, law, politics, arts, culture, entertainment, architecture, food and natural history. Singapore’s political system is described, as well as its legal, educational and healthcare systems. Companies, clubs and associations, housing estates, festivals and customs – they all have a place in the book.The encyclopedia captures the shared memories and shared stories that have shaped the national identity. They include political events such as such as Separation and Confrontation, as well as emotionally charged disasters such as the Bukit Ho Swee Fire and the Nicoll Highway collapse.Individuals profiled include artists, musicians, entrepreneurs, members of the armed forces, priests, pastors, ulema, civil servants, entertainers, ambassadors, judges, sportsmen, and even murders.Overseen by a distinguished editorial advisory board under the Chairmanship of Professor Tommy Koh, this encyclopedia is the most wide-ranging and informative general reference book ever published.
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Na
|
Cegage
Learning
Asia
Pte
Ltd
Essentials Of Financial Management
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Goodreads rating: 0.0
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John Neff
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Wiley
John Neff on Investing
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Goodreads rating: 3.69
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John Neff is a life-long contrarian, proving time-and-again over the past three decades that bucking the system can pay off big. During his illustrious career as a money manager, Neff flew in the face of conventional wisdom by consistently passing over the big growth stocks of the moment, in favor of inexpensive, under performing ones-and he usually won. During his thirty-one years as portfolio manager for Vanguard's Windsor and Gemini II Funds, he beat the market twenty-two times, through every imaginable stock market climate, while posting a 57-fold increase in an initial stake. When Windsor closed its doors to new investors in 1986, it was the largest mutual fund in the United States.Now retired from mutual fund management, Neff is finally ready to share the investment strategies that earned him international recognition as the "investor's investor," and made him the one to whom other money managers come to manage their money. In John Neff on Investing, Neff delineates, for the first time, the principles of his phenomenally successful low p/e approach to investing, and he describes the strategies, techniques, and investment decisions that earned him a place alongside Warren Buffett and Peter Lynch in the pantheon of modern investment wizards.Packed with solid advice and guidance for anyone who aspires to using Neff's unique brand of value investing, John Neff on Investing offers invaluable lessons on using price-earnings ratios as a yardstick, to zeroing in on undervalued stocks, interpreting earnings histories and anticipating new market climates. A narrative of Neff's early days-My Road to Windsor-reveals the extraordinary mindset and humble circumstances that shaped his winning investment philosophy. By reproducing excerpts from his personal investment diaries, this book offers a unique opportunity to watch Neff in action over the years. A faithful, quarter-in-quarter-out chronicle of a life on Wall Street, the diaries provide unprecedented insights into the thinking behind some of his best (and worst) investment decisions, while tracing the evolution of his innovative investment style.The first book to fully reveal the long-heralded investment strategies of a Wall Street genius, John Neff on Investing is must reading for investors, brokers, traders, and bankers of every kind.JOHN NEFF, until his retirement in 1995, was Senior Vice President and Managing Partner of the Wellington Management Company, the Windsor Fund's investment advisor.S.L. MINTZ, is New York Bureau Chief of CFO Magazine, a publication of the Economist Group dedicated to the latest financial thinking and how it is being implemented in today's markets. His other books include Beyond Wall Street (Wiley, 1998) and Five Eminent Contrarians.
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Linda McQuaig
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Thomas
Dunne
Books
It's the Crude, Dude : Greed, Gas, War and the American Way
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Goodreads rating: 3.88
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George W. Bush says he invaded Iraq to bring democracy to the Middle East. Some people believe that. But if you have nagging doubts, you'll be intrigued by the story unraveled in It's the Crude, Dude. With all the drama of a thriller, Canadian bestselling author Linda McQuaig probes the mystery of what really lay behind the U.S. invasion of Iraq. She points to Washington's desire to gain control of the most spectacular untapped oil bonanza on Earth--even as rapidly dwindling worldwide oil reserserves threaten to turn competition for crude into the major international battleground of the future. That battle has actually been raging for decades. Once tightly controlled by Big Oil, most of the world's oil reserves have been taken over by nationalistic regimes in the Middle East. Ever since those regimes imposed an oil embargo on the United States in the mid-1970s, Washington has been determined to regain control over oil--by force if necessary. With China's recent emergence as a voracious oil consumer, there soon won't be enough oil left to fuel two superpowers. Against this backdrop--and the equally urgent problem of global warming-- It's the Crude, Dude reminds us of the enormous consequences of our failure to curb our addiction to oil.
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Charles Gasparino
|
Free
Press
Blood on the Street : The Sensational Inside Story of How Wall Street Analysts Duped a Generation of Investors
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Goodreads rating: 3.96
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Discusses Wall Street price manipulation practices that were used throughout the 1990s by three individuals from Salomon Smith Barney, Morgan Stanley, and Merrill Lynch who were responsible for scamming everyday investors out of millions of dollars. 75,000 first printing. First serial, Wall Street Journal.
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Unknown
|
Lyle
Stuart
Mergers, Acquisitions and Alternative Corporate Strategies
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Goodreads rating: 0.0
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Book by Bank, Hill Samuel, Hill Samuel Bank
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Dan Ariely
|
Harpercollins
Publishers
The Honest Truth about Dishonesty : How We Lie to Everyone---Especially Ourselves
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Goodreads rating: 3.94
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The New York Times bestselling author of Predictably Irrational and The Upside of Irrationality returns with thought-provoking work to challenge our preconceptions about dishonesty and urge us to take an honest look at ourselves.Does the chance of getting caught affect how likely we are to cheat? How do companies pave the way for dishonesty? Does collaboration make us more honest or less so? Does religion improve our honesty? Most of us think of ourselves as honest, but, in fact, we all cheat. From Washington to Wall Street, the classroom to the workplace, unethical behavior is everywhere. None of us is immune, whether it's the white lie to head off trouble or padding our expense reports. In The (Honest) Truth About Dishonesty, award-winning, bestselling author Dan Ariely turns his unique insight and innovative research to the question of dishonesty. Generally, we assume that cheating, like most other decisions, is based on a rational cost-benefit analysis. But Ariely argues, and then demonstrates, that it's actually the irrational forces that we don't take into account that often determine whether we behave ethically or not. For every Enron or political bribe, there are countless puffed résumés, hidden commissions, and knockoff purses. In The (Honest) Truth About Dishonesty, Ariely shows why some things are easier to lie about; how getting caught matters less than we think; and how business practices pave the way for unethical behavior, both intentionally and unintentionally. Ariely explores how unethical behavior works in the personal, professional, and political worlds, and how it affects all of us, even as we think of ourselves as having high moral standards. But all is not lost. Ariely also identifies what keeps us honest, pointing the way for achieving higher ethics in our everyday lives. With compelling personal and academic findings, The (Honest) Truth About Dishonesty will change the way we see ourselves, our actions, and others
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Nassim Nicholas Taleb
|
Random
House
The Black Swan : The Impact of the Highly Improbable
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Goodreads rating: 3.96
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A black swan is an event, positive or negative, that is deemed improbable yet causes massive consequences. In this groundbreaking and prophetic book, Taleb shows in a playful way that Black Swan events explain almost everything about our world, and yet we—especially the experts—are blind to them. In this second edition, Taleb has added a new essay, On Robustness and Fragility , which offers tools to navigate and exploit a Black Swan world.
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David L. Smith, Roger B. Baron, Jack Z. Sissors |
Mcgraw
Hill
Advertising Media Planning, Seventh Edition
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Goodreads rating: 3.64
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Apply the latest advertising technologiesBuild your brand in every mediumCreate the right budget for each campaign Through six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh edition, it continues to provide valuable insight into the construction of media plans that most effectively achieve marketing objectives. Advertising Media Planning , seventh edition, retains all the critical information you need to know about traditional media―including TV, radio, and print--while exploring the latest media forms, illustrated with major advertiser case histories. You’ll find comprehensive coverage of the latest media planning and digital technologies, • Organic and sponsored Google search • Digital out-of-home video • Internet banners • Computerized media channel planning • Cell phone mobile-media • DVR’s impact on TV commercial viewing • New online and traditional media measurement technologies • Interactive television • Cross-media planning • Data fusion • International competitive spending analysis This is an exciting time for media planners. Those with the most creativity, strategic insight, and knowledge of the market are sure to find the greatest rewards. Providing firm grounding on the fundamentals and bringing you up to speed on the latest developments in digitization, this updated classic is the best and most complete companion available for navigating the new frontier of media planning.
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Thomas Sowell
|
Basic
Books
Conquests and Cultures : An International History
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Goodreads rating: 4.41
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This book is the culmination of 15 years of research and travels that have taken the author completely around the world twice, as well as on other travels in the Mediterranean, the Baltic, and around the Pacific rim. Its purpose has been to try to understand the role of cultural differences within nations and between nations, today and over centuries of history, in shaping the economic and social fates of peoples and of whole civilizations. Focusing on four major cultural areas(that of the British, the Africans (including the African diaspora), the Slavs of Eastern Europe, and the indigenous peoples of the Western Hemisphere -- Conquests and Cultures reveals patterns that encompass not only these peoples but others and help explain the role of cultural evolution in economic, social, and political development.
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Karry Farrell
|
Allworth
Press
The Entrepreneurial Age : Awakening the Spirit of Enterprise in People, Companies, and Countries
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A guide to unleashing entrepreneurial energies throughout the world focuses on how to plant and nurture a culture of entrepreneurship in a variety of settings, from the factory floor to the halls of government.
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Paul A. Volcker, Peter L. Bernstein |
Wiley
A Primer on Money, Banking, and Gold (Peter L. Bernstein's Finance Classics)
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Goodreads rating: 3.86
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One of the foremost financial writers of his generation, Peter Bernstein has the unique ability to synthesize intellectual history and economics with the theory and practice of investment management. Now, with classic titles such as Economist on Wall Street, A Primer on Money, Banking, and Gold, and The Price of Prosperity ―which have forewords by financial luminaries and new introductions by the author―you can enjoy some of the best of Bernstein in his earlier Wall Street days. With the proliferation of financial instruments, new areas of instability, and innovative capital market strategies, many economists and investors have lost sight of the fundamentals of the financial system―its strengths as well as its weaknesses. A Primer on Money, Banking, and Gold takes you back to the beginning and sorts out all the pieces. Peter Bernstein skillfully addresses how and why commercial banks lend and invest, where money comes from, how it moves from hand to hand, and the critical role of interest rates. He explores the Federal Reserve System and the consequences of the Fed's actions on the overall economy. But this book is not just about the past. Bernstein's novel perspective on gold and the dollar is critical for today's decision makers, as he provides extensive views on the future of money, banking, and gold in the world economy. This illuminating story about the heart of our economic system is essential reading at a time when developments in finance are more important than ever.
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John Gowdy, Sabine O'Hara |
St.
Lucie
Press
Economic Theory for Environmentalists
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Goodreads rating: 3.0
RM121.00 MYR
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Economic Theory for Environmentalists is a much-needed and heralded new book that examines the implications of neoclassical economic theory and how it relates to the environment and environmental activity. It addresses the ongoing conflict between market forces and environmental integrity and explains how neoclassical economic theory views the relationship between economic activity and the natural world.Each chapter outlines the concepts of economic theory and the relevance of its environmental and policy implications. It focuses on both micro and macro-economics. Policy tools such as price and income elasticities, consumer surplus and methods for measuring the economic value of environmental resources are discussed. A case study which examines a range of policy options is presented. Examples are also given throughout the text to illustrate regional and international policy questions.Presented in a simple and easy to understand manner, this valuable book is suited for anyone dealing with environmental, economic, or policy issues.
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Raymond E. Miles, Charles C. Snow |
Stanford
University
Press
Organizational Strategy, Structure, and Process
RM48.00 MYR
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Goodreads rating: 3.95
RM48.00 MYR
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"Books and articles come and go, endlessly. But a few do stick, and this book is such a one. Organizational Strategy, Structure, and Process broke fresh ground in the understanding of strategy at a time when thinking about strategy was still in its early days, and it has not been displaced since." ―David J. Hickson, Emeritus Professor of International Management & Organization, University of Bradford School of Management Originally published in 1978, Organizational Strategy, Structure, and Process became an instant classic, as it bridged the formerly separate fields of strategic management and organizational behavior. In this Stanford Business Classics reissue, noted strategy scholar Donald Hambrick provides a new introduction that describes the book's contribution to the field of organization studies. Miles and Snow also contribute new introductory material to update the book's central concepts and themes. Organizational Strategy, Structure, and Process focuses on how organizations adapt to their environments. The book introduced a theoretical framework composed of a dynamic adaptive cycle and an empirically based strategy typology showing four different types of adaptation. This framework helped to define subsequent research by other scholars on important topics such as configurational analysis, organizational fit, strategic human resource management, and multi-firm network organizations.
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Fred R. David, Forest R David |
Pearson
Strategic Management : A Competitive Advantage Approach, Concepts
RM133.00 MYR
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Goodreads rating: 3.96
RM133.00 MYR
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For undergraduate and graduate courses in strategy. In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions. MyManagementLab for Strategic Management is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience—for you and your students. Here’s You are purchasing a standalone product; MyLab does not come packaged with this content. If you would like to purchase both the physical text and MyLab search for 013382389X/ 9780133823899. That package includes 0133444899/ 9780133444896 and 0133451836/ 9780133451832. MyLab is not a self-paced technology and should only be purchased when required by an instructor.
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Battelle John
|
Portfolio
The Search : How Google and its Rivals Rewrote the Rules of Business and Transformed Our Culture
RM38.00 MYR
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Goodreads rating: 3.84
RM38.00 MYR
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The rise of Google is one of the most amazing stories of our time. Jumping into the search industry long after Yahoo!, AltaVista, Lycos, and other competitors, Google offered a radical new approach to search, redefined the idea of viral marketing, and in just seven years became the largest IPO in the history of Silicon Valley. Google's enormous impact straddles the worlds of technology, marketing, finance, media, culture, dating, job-hunting, and just about every other sphere of human interest. And no one is better qualified to explain this entire phenomenon than John Battelle, the acclaimed Silicon Valley journalist who co-founded Wired and founded The Industry Standard. In this fascinating narrative of the past, present, and future of search, Battelle draws on more than 350 interviews with executives at Google, Microsoft, Yahoo!, and other companies, including Google founders, Larry Page and Sergey Brin and CEO, Eric Schmidt. Battelle explores how search technology works, the amazing power of targeted advertising as a business model, and the frenzy of the Google IPO when the company tried to rewrite the rules of Wall Street and declared, don't be evil as one of its core goals. Battelle is equally enlightening about the cultural impact of the search industry. Every day, billions of searches reveal the wants, needs, fears, and obsessions of humankind - an unprecedented record that Battelle calls the database of intentions. What will Google and other companies do with all that information? Will the government regulate the search business? And what happens to privacy when every word ever written about someone is permanently archived and searchable in a fraction of a second? For anyone who wants to understand how Google succeeded and what its success means for all of us, The Search is indispensable.top
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cott Donaton
|
Mcgraw-hill
Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive
RM33.00 MYR
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Goodreads rating: 3.53
RM33.00 MYR
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The inside scoop on innovations and relationships that are revolutionizing the industry . . From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. Advertising Age editor Scott Donaton explains why these industries must converge to survive, overcoming hurdles and creating business models that attract today's consumer. . . PRAISE FOR MADISON And VINE . . "A superb analysis of the intersection of Madison and Vine. This convergence is the future financial model of the entertainment and advertising industries."--Mark Burnett, Creator/Executive Producer of The Apprentice and Survivor . . "Scott Donaton [has] written the definitive book about the mutual benefit that happens when filmmakers and marketers collaborate."--Harvey Weinstein, President, Miramax Films Corp. . . "Scott Donaton does more than lay out a road map of the future. A word to those who want some action in this crazily converging technocentric read this book or be left behind."--Stanley Bing, bestselling author of What Would Machiavelli Do and Fortune magazine columnist . . "Unique and insightful, Scott provides an insider's look into the evolving business models of entertainment and advertising."--Donny Deutsch, Chairman and CEO, Deutsch Inc. .
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Eric Schmidt, Jonathan Rosenberg |
Grand
Central
Publishing
How Google Works
RM32.00 MYR
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Goodreads rating: 4.05
RM32.00 MYR
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Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive.Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive.Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary-and frequently contrarian-principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business.Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives."Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time.In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works explains how to do just that.
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Nathan Schneider, Rebecca Solnit |
University
Of
California
Press
Thank You, Anarchy - Notes From The Occupy Apocalypse
RM39.00 MYR
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Goodreads rating: 3.86
RM39.00 MYR
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Thank You, Anarchy is an up-close, inside account of Occupy Wall Street’s first year in New York City, written by one of the first reporters to cover the phenomenon. Nathan Schneider chronicles the origins and explosive development of the Occupy movement through the eyes of the organizers who tried to give shape to an uprising always just beyond their control. Capturing the voices, encounters, and beliefs that powered the movement, Schneider brings to life the General Assembly meetings, the chaotic marches, the split-second decisions, and the moments of doubt as Occupy swelled from a hashtag online into a global phenomenon.A compelling study of the spirit that drove this watershed movement, Thank You, Anarchy vividly documents how the Occupy experience opened new social and political possibilities and registered a chilling indictment of the status quo. It was the movement’s most radical impulses, this account shows, that shook millions out of a failed tedium and into imagining, and fighting for, a better kind of future.
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Charles Fishman
|
Penguin
Press
Hc,
The
The Wal-Mart Effect : How the World's Most Powerful Company Really Works--And Howit's Transforming the American Economy
RM41.00 MYR
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Goodreads rating: 3.83
RM41.00 MYR
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An award-winning senior editor at Fast Company evaluates the ways in which the world's largest retail company and employer affects everyday life on a global level, in an account that reveals the radical ways in which the company impacts American economics, the workforce, and the environment. 50,000 first printing.
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Adam Saunders, Erik Brynjolfsson |
The
Mit
Press
Wired for Innovation : How Information Technology Is Reshaping the Economy
Regular price
RM15.00 MYR
RM9.00 MYR
40% off
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Goodreads rating: 3.49
Regular price
RM15.00 MYR
RM9.00 MYR
40% off
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Two experts on the information economy explore the true economic value of technology and innovation. A wave of business innovation is driving the productivity resurgence in the U.S. economy. In Wired for Innovation , Erik Brynjolfsson and Adam Saunders describe how information technology directly or indirectly created this productivity explosion, reversing decades of slow growth. They argue that the companies with the highest level of returns to their technology investment are doing more than just buying technology; they are inventing new forms of organizational capital to become digital organizations. These innovations include a cluster of organizational and business-process changes, including broader sharing of information, decentralized decision-making, linking pay and promotions to performance, pruning of non-core products and processes, and greater investments in training and education. Innovation continues through booms and busts. This book provides an essential guide for policy makers and economists who need to understand how information technology is transforming the economy and how it will create value in the coming decade.
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James C. Scott
|
Yale
University
Press
Seeing like a State: How Certain Schemes to Improve the Human Condition Have Failed
RM52.00 MYR
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Goodreads rating: 4.2
RM52.00 MYR
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Compulsory ujamaa villages in Tanzania, collectivization in Russia, Le Corbusier’s urban planning theory realized in Brasilia, the Great Leap Forward in China, agricultural "modernization" in the Tropics—the twentieth century has been racked by grand utopian schemes that have inadvertently brought death and disruption to millions. Why do well-intentioned plans for improving the human condition go tragically awry?In this wide-ranging and original book, James C. Scott analyzes failed cases of large-scale authoritarian plans in a variety of fields. Centrally managed social plans misfire, Scott argues, when they impose schematic visions that do violence to complex interdependencies that are not—and cannot—be fully understood. Further, the success of designs for social organization depends upon the recognition that local, practical knowledge is as important as formal, epistemic knowledge. The author builds a persuasive case against "development theory" and imperialistic state planning that disregards the values, desires, and objections of its subjects. He identifies and discusses four conditions common to all planning disasters: administrative ordering of nature and society by the state; a "high-modernist ideology" that places confidence in the ability of science to improve every aspect of human life; a willingness to use authoritarian state power to effect large- scale interventions; and a prostrate civil society that cannot effectively resist such plans.
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Don Tapscott
|
Portfolio
Penguin
Blockchain Revolution : How the Technology Behind Bitcoin Is Changing Money, Business, and the World
RM36.00 MYR
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Goodreads rating: 3.4
RM36.00 MYR
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The technology likely to have the greatest impact on the future of the world economy has arrived, and it s not self-driving cars, solar energy, or artificial intelligence. It s called the blockchain. The first generation of the digital revolution brought us the Internet of information. The second generation powered by blockchain technology is bringing us the Internet of value: a new, distributed platform that can help us reshape the world of business and transform the old order of human affairs for the better. Blockchain is the ingeniously simple, revolutionary protocol that allows transactions to be simultaneously anonymous and secure by maintaining a tamperproof public ledger of value. Though it s the technology that drives bitcoin and other digital currencies, the underlying framework has the potential to go far beyond these and record virtually everything of value to humankind, from birth and death certificates to insurance claims and even votes. Why should you care? Maybe you re a music lover who wants artists to make a living off their art. Or a consumer who wants to know where that hamburger meat really came from. Perhaps you re an immigrant who s sick of paying big fees to send money home to loved ones. Or an entrepreneur looking for a new platform to build a business. And those examples are barely the tip of the iceberg. This technology is public, encrypted, and readily available for anyone to use. It s already seeing widespread adoption in a number of areas. For example, forty-two (and counting) of the world s biggest financial institutions, including Goldman Sachs, JPMorgan Chase, and Credit Suisse, have formed a consortium to investigate the blockchain for speedier and more secure transactions. As with major paradigm shifts that preceded it, the blockchain will create winners and losers. And while opportunities abound, the risks of disruption and dislocation must not be ignored. Don Tapscott, the bestselling author of "Wikinomics," and his son, blockchain expert Alex Tapscott, bring us a brilliantly researched, highly readable, and utterly foundational book about the future of the modern economy. "Blockchain Revolution "is the business leaders playbook for the next decade and beyond."
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Oliver James
|
Vermilion
Office Politics : How to Thrive in a World of Lying, Backstabbing and Dirty Tricks
RM34.00 MYR
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Goodreads rating: 3.32
RM34.00 MYR
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The modern working world is a dangerous place, where game-playing, duplicity and sheer malevolence are rife. Do talent and hard work count for nothing? Is politics everything?In this fascinating exposé, Oliver James reveals the murky underside of modern office life. With cutting-edge research and eye-opening interviews, he highlights the nasty practices that propel people to the top and shows how industries and cultures are fostering this behaviour.He then divulges strategies and techniques for not only surviving but thriving in these difficult environments. With the right mindset, you can distinguish and deal with toxic and overpromoted colleagues, charm your way through interviews and use office politics to your advantage.Office Politics will overthrow your perceptions of office life and set you on a new path to success.
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Adam Cohen
|
Back
Bay
Books
The Perfect Store : Inside Ebay
RM40.00 MYR
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Goodreads rating: 3.88
RM40.00 MYR
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When Pierre Omidyar launched a clunky website from a spare bedroom over Labor Day weekend of 1995, he wanted to see if he could use the Internet to create a perfect market. He never guessed his old-computer parts and Beanie Baby exchange would revolutionize the world of commerce.Now, Adam Cohen, the only journalist ever to get full access to the company, tells the remarkable story of eBay's rise. He describes how eBay built the most passionate community ever to form in cyberspace and forged a business that triumphed over larger, better-funded rivals. And he explores the ever-widening array of enlistees in the eBay revolution, from a stay-at-home mom who had to rent a warehouse for her thriving business selling bubble-wrap on eBay to the young MBA who started eBay Motors (which within months of its launch was on track to sell $1 billion in cars a year), to collectors nervously bidding thousands of dollars on antique clothing-irons.Adam Cohen's fascinating look inside eBay is essential reading for anyone trying to figure out what's next. If you want to truly understand the Internet economy, The Perfect Store is indispensable.
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Philippe Rodriguez
|
Dunod
La Revolution Blockchain - Algorithmes Ou Institutions, a Qui Donnerez-Vous Votre Confiance? : Algorithmes Ou Institutions, a Qui Donnerez-Vous Votre Confiance?
RM15.00 MYR
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Goodreads rating: 0.0
RM15.00 MYR
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Pour beaucoup, la Blockchain est perçue comme une nouvelle technologie- une de plus ! En réalité, son potentiel de rupture est énorme. Le bitcoin, monnaie virtuelle dont la gestion échappe aux banques centrales et son protocole associé, la Blockchain sont fondés sur une technologie disruptive des échanges sur un réseau « indélibile » et en théorie impossible à pirater ou falsifier. A ce jour, les répercussions connues sont limitées aux domaines de la finance et de l’assurance mais la Blockchain pourrait prochainement toucher d’autres secteurs d’activité comme la gestion de l’énergie, l’Automobile et la santé.Certes, il s’agit d’une technologie immature et très complexe.Cet essai engagé analyse les enjeux et les risques liés à ce nouvel outil ainsi que ses impacts sociétaux, comme de nouveaux moyens pour entreprendre, la possibilité de coopérer en confiance avec plus d'acteurs et de Business Model radicalement nouveaux.
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Andrew McAfee, Didier Bonnet, George Westerman |
Harvard
Business
Review
Press
Leading Digital : Turning Technology into Business Transformation
RM24.00 MYR
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Goodreads rating: 3.85
RM24.00 MYR
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Become a Digital Master—No Matter What Business You’re InIf you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy?In Leading Digital , authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn:• How to engage better with your customers• How to digitally enhance operations• How to create a digital vision• How to govern your digital activitiesThe book also includes an extensive step-by-step transformation playbook for leaders to follow.Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
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RM98.00 MYR
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soft cover.
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Erik Brynjolfsson, Andrew McAfee |
W.
W.
Norton
&
Company
The Second Machine Age : Work, Progress, and Prosperity in a Time of Brilliant Technologies
RM33.00 MYR
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Goodreads rating: 3.91
RM33.00 MYR
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In recent years, Google’s autonomous cars have logged thousands of miles on American highways and IBM’s Watson trounced the best human Jeopardy! players. Digital technologies—with hardware, software, and networks at their core—will in the near future diagnose diseases more accurately than doctors can, apply enormous data sets to transform retailing, and accomplish many tasks once considered uniquely human.In The Second Machine Age MIT’s Erik Brynjolfsson and Andrew McAfee—two thinkers at the forefront of their field—reveal the forces driving the reinvention of our lives and our economy. As the full impact of digital technologies is felt, we will realize immense bounty in the form of dazzling personal technology, advanced infrastructure, and near-boundless access to the cultural items that enrich our lives.Amid this bounty will also be wrenching change. Professions of all kinds—from lawyers to truck drivers—will be forever upended. Companies will be forced to transform or die. Recent economic indicators reflect this shift: fewer people are working, and wages are falling even as productivity and profits soar.Drawing on years of research and up-to-the-minute trends, Brynjolfsson and McAfee identify the best strategies for survival and offer a new path to prosperity. These include revamping education so that it prepares people for the next economy instead of the last one, designing new collaborations that pair brute processing power with human ingenuity, and embracing policies that make sense in a radically transformed landscape.A fundamentally optimistic book, The Second Machine Age alters how we think about issues of technological, societal, and economic progress.
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Duff Mcdonald ( DA FU MAI KE TANG NA )
|
Simon
Schuster
The Firm - The Story Of McKinsey And Its Secret Influence On American Business
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RM23.00 MYR
RM16.00 MYR
30% off
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Goodreads rating: 3.75
Regular price
RM23.00 MYR
RM16.00 MYR
30% off
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It ranks among the unquestioned laws of American big business over the last half century: If you want to be taken seriously, you hire McKinsey & Company. FOUNDED IN 1926, McKINSEY CAN LAY CLAIM to the following partial list of accomplishments: its consultants have ushered in waves of structural, financial, and technological change to the nation s best organizations; they remapped the power structure within the White House; they even revo-lutionized business schools. In this book, star financial journalist Duff McDonald shows just how, in becoming an indispensable part of decision making at the highest levels, McKinsey has done nothing less than set the course of American capitalism. But he also answers the question that s on the mind of anyone who has ever heard the word McKinsey: Are they worth it? After all, just as McKinsey can be shown to have helped invent most of the tools of modern management, the company was also involved with a number of striking failures. Its consultants were on the scene when General Motors drove itself into the ground, and they were Kmart s advisers when the retailer tumbled into disarray. They played a critical role in building the bomb known as Enron. McDonald is one of the few journalists to have not only parsed the record but also penetrated the culture of McKinsey itself a corporate mandarin elite whose methods have been compared (by oth-ers and by themselves) to those of the Jesuits or the U.S. Marines. They feel so strongly about themselves that they have insisted on a proper noun where one need not exist. To an outsider, they are a consulting firm. To themselves, simply, The Firm. This revealing book uncovers the inner workings of what just might be the most influential private organization in America.
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Curtis Johnson, Michael Horn, Clayton M. Christensen |
Mcgraw
Hill
Disrupting Class, Expanded Edition: How Disruptive Innovation Will Change the Way the World Learns
RM52.00 MYR
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Goodreads rating: 3.86
RM52.00 MYR
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"Provocatively titled, Disrupting Class is just what America's K-12 education system needs--a well thought-through proposal for using technology to better serve students and bring our schools into the 21st Century. Unlike so many education 'reforms,' this is not small-bore stuff. For that reason alone, it's likely to be resisted by defenders of the status quo, even though it's necessary and right for our kids. We owe it to them to make sure this book isn't merely a terrific read; it must become a blueprint for educational transformation."―Joel Klein, Chancellor of the New York City Department of Education "A brilliant teacher, Christensen brings clarity to a muddled and chaotic world of education."―Jim Collins, bestselling author of Good to Great “Just as iTunes revolutionized the music industry, technology has the potential to transform education in America so that every one of the nation’s 50 million students receives a high quality education. Disrupting Class is a must-read, as it shows us how we can blaze that trail toward transformation.”―Jeb Bush, former Governor of Florida According to recent studies in neuroscience, the way we learn doesn't always match up with the way we are taught. If we hope to stay competitive-academically, economically, and technologically-we need to rethink our understanding of intelligence, reevaluate our educational system, and reinvigorate our commitment to learning. In other words, we need "disruptive innovation." Now, in his long-awaited new book, Clayton M. Christensen and coauthors Michael B. Horn and Curtis W. Johnson take one of the most important issues of our time-education-and apply Christensen's now-famous theories of "disruptive" change using a wide range of real-life examples. Whether you're a school administrator, government official, business leader, parent, teacher, or entrepreneur, you'll discover surprising new ideas, outside-the-box strategies, and straight-A success stories. You'll learn how:
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Kaplan
Schweser CFA Exam Prep 2014 Level 2 Volume 1
RM15.00 MYR
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Goodreads rating: 0.0
RM15.00 MYR
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Erik Brynjolfsson, Andrew McAfee |
Digital
Frontier
Press
Race Against the Machine : How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy
RM27.00 MYR
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Goodreads rating: 3.91
RM27.00 MYR
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Examines how information technologies are affecting jobs, skills, wages, and the economy.
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Alan M. Rugman
|
Pearson
Education
Canada
International Business
RM72.00 MYR
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Goodreads rating: 3.76
RM72.00 MYR
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A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management.
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JOHNSON & WHITTINGTON
|
Pearson
Education
Exploring Strategy Text Only 10E
RM120.00 MYR
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Goodreads rating: 3.94
RM120.00 MYR
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Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers."Available in two versions (Text and Text & Cases), ""Exploring Corporate Strategy"has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.
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Peter Stimpson, Alex Smith |
Cambridge
University
Press
Business And Management For The IB Diploma
RM66.00 MYR
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Goodreads rating: 3.83
RM66.00 MYR
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Tailored to the thematic requirements and assessment objectives of the IB syllabus. Designed for class use and independent study, this new coursebook is tailored to the thematic requirements and assessment objectives of the IB syllabus. It includes learning objectives and summaries; integrated Theory of Knowledge material; text in clear sections, following the IB syllabus structure and content specifications; clear, accessible English for students whose first language is not English; exam-style practice questions and a chapter on assessment and exam techniques. Written by two practising Business and Management teachers, Peter Stimpson and Alex Smith, it features the following topics: Business organisation and environment; Human resources; Accounts and finance; Marketing; Operations management; Business strategy.
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S. Tamer Çavuşgil
|
Pearson
International Business - The New Realities
RM75.00 MYR
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Goodreads rating: 3.6
RM75.00 MYR
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International Business introduces a complete teaching and learning system that seamlessly integrates cases, exercises and videos. This edition now includes extensive new and updated material, along with globally applicable examples including Uniqlo's international expansion from Asia, foreign investment in Qatar and the revitalizing of the Landrover and Jaguar brands.
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Gerry Johnson, Veronica Hope Hailey, Julia Balogun |
Pearson
Exploring Strategic Change
RM70.00 MYR
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Goodreads rating: 3.62
RM70.00 MYR
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Exploring Strategic Change approaches the topic of change management by focusing on the fundamental importance of context specific analysis. The book explores all aspects of change, from the formulation of strategy through to implementation. The first half of the book introduces a framework which can be used to develop the most appropriate implementation, whilst the latter half focuses on managing the transition. Ideally suited for upper level undergraduate and postgraduate students on HRM and Strategy modules covering the management of change.
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