Economics Books
Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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In the early 1990s, China finally opened for business, and Wall Street wanted to get in on the act. When the investment bankers arrived from New York with their Harvard MBAs, pinstripes and tassled loafers, ready to negotiate with the Old Cadres, the stage was set for a collision between Wall Street's billions and the world's oldest culture. This is the true story of a tough Wall Street banker who had reached the top and found that it wasn't enough. Looking for glory, he came to China to surf the next new investment wave and teamed up with an ex-Red Guard and an Englishman living in Beijing. Together, they raised over $400 million and bought up factories all over China. They thought the contracts were watertight. But then they began learning the hard way that China doesn't play by anyone else's rules. Left sitting in their boardrooms while their Chinese partners marched off in their own different directions, they watched their millions begin sliding towards the abyss. Faced with no option but to fight, they embarked on a series of desperate battles to regain control of their businesses. Their struggle reveals the human face of this vast and complex country that knows it must modernise but throughout history has always kept the advantage when dealing with outsiders. Clissold tells his at times surreal story with amusement and affection, and the result is exhilarating, an eye-opening account of the arcane world of traditional Chinese business and an instructive insight into the limitations of Wall Street and western business-school training. He opens a window of understanding between East and West in a truly exciting human-interest story that is a mix of adventure, farce and high finance.
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Stanley Bing
|
W.
W.
Norton
Rome ,Inc.: The Rise and Fall of the First Multinational Corporation
RM39.00 MYR
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Goodreads rating: 3.35
RM39.00 MYR
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66% off est. retail
Recommendation: Rome, Inc. provides a fascinating and eye-opening look into the world's first multinational corporation and how its success ultimately led to its downfall. Author Stanley Bing writes with humor and wit, making this book an entertaining read for anyone interested in history, business, or economics.
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Morgan Brown, Sean Ellis |
Virgin
Books
Hacking Growth : How Today's Fastest-Growing Companies Drive Breakout Success
RM25.00 MYR
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Goodreads rating: 4.1
RM25.00 MYR
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Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies.HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy. HACKING GROWTH focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product.Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.
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Gabriel Weinberg and Justin Mares
|
Penguin
Uk
Traction : How Any Startup Can Achieve Explosive Customer Growth
RM23.00 MYR
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Goodreads rating: 4.11
RM23.00 MYR
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In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth'Anyone trying to break through to new customers can use this smart, ambitious book'Eric Ries, author of The Lean StartupMost startups don't fail because they can't build a product. Most startups fail because they can't get traction.Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers.Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.'Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice'Seth Godin, author of Linchpin
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The School of Life, Stuart Patience, Alain de Botton |
The
School
Of
Life
Great Thinkers : Simple Tools from 60 Great Thinkers to Improve Your Life Today
RM38.00 MYR
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Goodreads rating: 4.36
RM38.00 MYR
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This is a collection of some of the most important ideas of Eastern and Western culture — drawn from the works of those philosophers, political theorists, sociologists, artists and novelists whom we believe have the most to offer to us today. We've worked hard to make the thinkers in this book clear, relevant and charming, mining the history of knowledge to bring you the ideas we think have the greatest important to our times. This book contains the canon of The School of Life, the gallery of individuals across the millennia who help to frame our intellectual project — and we will have succeeded if, in the days and years ahead, you find yourself turning to our thinkers to illuminate the multiple dilemmas, joys and griefs of daily life.
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Richard Florida
|
Basic
Books
The Rise of the Creative Class : And How it's Transforming Work, Leisure, Community and Everyday Life
RM20.00 MYR
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Goodreads rating: 3.68
RM20.00 MYR
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73% off est. retail
"The Rise of the Creative Class" by Richard Florida is a must-read for those curious about the growing role of creativity in our economy. The author skillfully weaves storytelling with masses of updated research to explain how the rise of the Creative Class and their values and tastes are changing our society. Florida's insights into how these shifts impact our personal relationships, work, and leisure will leave readers with a fresh perspective on the future of our cities and workplaces.
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Edward Luce
|
Doubleday
In Spite of the Gods : The Strange Rise of Modern India
RM28.00 MYR
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Goodreads rating: 3.85
RM28.00 MYR
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India remains a mystery to many Americans, even as it is poised to become the world’s third largest economy within a generation, outstripping Japan. It will surpass China in population by 2032 and will have more English speakers than the United States by 2050. In In Spite of the Gods, Edward Luce, a journalist who covered India for many years, makes brilliant sense of India and its rise to global power. Already a number-one bestseller in India, his book is sure to be acknowledged for years as the definitive introduction to modern India. In Spite of the Gods illuminates a land of many contradictions. The booming tech sector we read so much about in the West, Luce points out, employs no more than one million of India’s 1.1 billion people. Only 35 million people, in fact, have formal enough jobs to pay taxes, while three-quarters of the country lives in extreme deprivation in India’s 600,000 villages. Yet amid all these extremes exists the world’s largest experiment in representative democracy—and a largely successful one, despite bureaucracies riddled with horrifying corruption. Luce shows that India is an economic rival to the U.S. in an entirely different sense than China is. There is nothing in India like the manufacturing capacity of China, despite the huge potential labor force. An inept system of public education leaves most Indians illiterate and unskilled. Yet at the other extreme, the middle class produces ten times as many engineering students a year as the United States. Notwithstanding its future as a major competitor in a globalized economy, American. leaders have been encouraging India’s rise, even welcoming it into the nuclear energy club, hoping to balance China’s influence in Asia. Above all, In Spite of the Gods is an enlightening study of the forces shaping India as it tries to balance the stubborn traditions of the past with an unevenly modernizing present. Deeply informed by scholarship and history, leavened by humor and rich in anecdote, it shows that India has huge opportunities as well as tremendous challenges that make the future “hers to lose.”
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Jane W. Lu, Andrew Delios, Paul W. Beamish |
Pearson
Education
International Business: An Asia Pacific Perspective
RM50.00 MYR
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Goodreads rating: 3.5
RM50.00 MYR
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International An Asia Pacific Perspective (Second Edition) provides a unique exploration of the topic of international business. It examines decisions relevant to managers in internationalizing and multinational firms operating in the Asia Pacific. Its uniqueness stems from the cutting-edge conceptual material that underlies the decision-making frameworks in the text and in the numerous Asian company examples and illustrations. Users of this text examine such essential topics as the measurement and analysis of the cultural, political and economic dimensions of the international environment; the formation of internationalization strategies, including entry mode choice and strategic alliances; the analysis of the competitive implications of multinational firms and business groups; multinational, subsidiary and expatriate management; and the management of ethical issues.FeaturesThe material in each chapter is first strongly rooted in international business theory before it moves to the discussion of related managerial topics. The analytical issues embedded in the theory provide the foundation for exploring the managerial decision issues that are typical to the theme of the chapter.The chapters on the cultural and political dimensions draw on the latest research and analytical methods for diagnosing the influence of these environments on a multinational firm s strategy.The chapters on strategic alliances and international acquisitions outline the key decisions and analyses that can facilitate the successful implementation of these challenging modes of growth.The chapters on multinational firms and business groups illustrate the competitive pressures exerted by these firms for domestic and international companies in the Asia Pacific.The chapter on subsidiary management outlines the competitive and strategic issues that fall into the domain of a manager of a foreign subsidiary situated in an Asia Pacific country.In-text examples and text-boxes provided in depth looks at companies such as Haier, Tata Consulting Services, Mitsubishi Motors and the Formosa Plastics Group. More than 100 company illustrations drawn from companies situated in Australasia, South Asia, South East Asia and East Asia provide a realistic view of the competitive challenges encountered when operating in the Asia Pacific.International management skills can be developed and reinforced using the 15 cases included in this book. The cases help to tie together and augment the managerial issues that underlie the analytical and conceptual issues presented in the text. SECTION 1: THE INTERNATIONAL BUSINESS ENVIRONMENTSECTION 2: MANAGING INTERNATIONAL GROWTHSECTION 3: MULTINATIONAL MANAGEMENTSECTION 4: CASES
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unknown author
|
January
1,
2008
Go for Broke - Tales of Technopreneurship
RM11.00 MYR
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Goodreads rating: 0.0
RM11.00 MYR
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Go for Broke is the first book profiling Malaysian technopreneurs. If you take a glimpse of the technopreneurs featured, you'll see that we've cut across a broad section of business lumped under the umbrella Information and Communications Technology. You'll also see that these personalities come from different backgrounds and from all walks of life. Each has his own unique story to tell and each story contains important lessons. You'll be thrilled, fascinated and even horrified (in some cases) at what all these people went through to achieve their dreams. Technopreneurship is not for the faint of heart, for sure, but if pursued with gusto, the technopreneurial journey is a reward in of itself, as these stories will show.
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Fritjof Capra
|
Knopf
Doubleday
Publishing
Group
The Hidden Connections : A Science for Sustainable Living
RM21.00 MYR
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Goodreads rating: 3.98
RM21.00 MYR
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Fritjof Capra, bestselling author of The Tao of Physics and The Web of Life , here explores another frontier in the human significance of scientific ideas—applying complexity theory to large-scale social interaction.In the 1980s, complexity theory emerged as a powerful alternative to classic, linear thought. A forerunner of that revolution, Fritjof Capra now continues to expand the scope of that theory by establishing a framework in which we can understand and solve some of the most important issues of our time. Capra posits that in order to sustain life, the principles underlying our social institutions must be consistent with the broader organization of nature. Discussing pertinent contemporary issues ranging from the controversial practices of the World Trade Organization (WTO) to the Human Genome Project, he concludes with an authoritative, often provocative plan for designing ecologically sustainable communities and technologies as alternatives to the current economic globalization.
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RM21.00 MYR
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"Isms" help to inform us, educate us and sometimes even amuse us. What would life be like without altrusim or cynicism, dogmatism or optimism? Below are just some of the "isms" explained in this collection of more than 400.
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Sam Bucolo
|
Laurence
King
Publishing
Are We There Yet?: Insights on How to Lead by Design : Insights on How to Lead by Design
RM22.00 MYR
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Goodreads rating: 3.67
RM22.00 MYR
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The fundamental question that the book addresses Are our innovation efforts aligned to the challenges of our times? We face high costs, global competition, low productivity, and technology disruptions. Our education system is geared towards solving known problems through an inductive thinking mindset. We have relied on massive technology investments as our source of competitive advantage, but our growth is declining. If we want to maintain our standard of living, we need firms to grow.Firms therefore need a new approach to innovation, one that focuses on customer engagement in its business model. The concept of design thinking is often described as the mindset for fi ms to make this transition. But with so much being written on design thinking, why do so many firms struggle to adopt this mindset and make this transition?
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Robert T.; Lechter Kiyosaki
|
Techpress
Rich Dad's Guide to Investing : What the Rich Invest in That the Poor and Middle Class Do Not!
RM24.00 MYR
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Goodreads rating: 4.01
RM24.00 MYR
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The rich are different from the rest of us. That's why 90 percent of all corporate shares are owned by 10 percent of the people. Kiyosaki believes it's possible for anyone to move up into that 10 percent, but it takes a different view of investing than most people have: it takes a plan to be a successful investor. And a plan is more than simply buying and selling, or collecting "assets" that bring in no cash and are thus more akin to liabilities. The way most people invest, "they might as well be pushing a wheelbarrow in a circle," he writes. A plan is "mechanical, automatic, and boring," a formula for success that has worked historically for most of those who've used it. Kiyosaki's "rich dad" (actually, the father of his best friend) tells him the simplest analogy is the game Monopoly: buy four green houses, trade them for one red hotel, and repeat until you become rich.The overall message of Rich Dad's Guide to Investing is that this is an abundant world, full of opportunity for the sophisticated investor. However, it sometimes takes a while to find this point. Much of the book is told in dialogues between young Kiyosaki and his rich dad, and these conversations can ramble. There are rewards for the careful reader--for example, in the middle of a section on the basic rules of investing, Kiyosaki's rich dad compares investor education to toilet training: difficult at first but eventually automatic. But getting to these inspired metaphors means wading through a lot of repetitive dialogue. It's a bit ironic that someone who advocates investor discipline should show so little as a writer. But by the end of the book, even the rambling starts to make sense. By the hundredth time you read that the rich don't work for money and that you don't need money to make money, both concepts start to make sense. It still looks difficult to apply these ideas, but Rich Dad's Guide to Investing certainly makes the case that they'll work for anyone bold and smart enough to practice them. --Lou Schuler, Amazon.com
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Adam Khoo, Conrad Alvin Lim |
Adam
Khoo
Learning
Technologies
Group
Pte
Ltd
Secrets Of Millionaire Investors - How You Can Build A Million-Dollar Net Worth By Investing In The Stock Markets
RM15.00 MYR
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Goodreads rating: 4.2
RM15.00 MYR
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This book is a must-read for those seeking to achieve financial success through stock market investments. With insider strategies and real-life success stories, it provides a practical roadmap for building a million-dollar net worth. Whether you are a beginner or an experienced investor, this book will empower you to make smart investment decisions and unlock the secrets of millionaire investors. Get ready to transform your financial future with this game-changing guide.
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Tahl Raz
|
Fisicalbook
Never Eat Alone : And Other Secrets to Success, One Relationship at a Time
RM21.00 MYR
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Goodreads rating: 3.84
RM21.00 MYR
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Nicholas Carlson
|
Hodder
&
Stoughton
Marissa Mayer and the Fight to Save Yahoo!
RM23.00 MYR
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Goodreads rating: 3.91
RM23.00 MYR
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77% off est. retail
This book would be particularly appealing to entrepreneurs or those interested in business strategy. It offers a fascinating look into Marissa Mayer's leadership and decision-making, as well as the inner workings of a tech giant. Readers can expect plenty of drama and corporate intrigue, as well as insights into what it takes to revive a struggling company in the digital age.
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Suzy Welch, Jack Welch |
Harper
Collins
Publication
Ltd
The Real-Life MBA : The No-Nonsense Guide to Winning the Game, Building a Team and Growing Your Career
RM33.00 MYR
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Goodreads rating: 3.65
RM33.00 MYR
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Business authors Jack and Suzy Welch return, nearly a decade after publishing their international bestseller, Winning, to tackle the most pressing business challenges in the modern world. From creating winning strategies to leading and managing others The Real Life MBA acts as an essential guide for every person in business today - and tomorrow.You can talk about theories, concepts, and ideologies all you want, but when it gets right down to it, winning in business is all about mastering the gritty, inescapable, make-or-break, real-life dilemmas that define the new economy, the old economy, and everything in between. My boss is unbearable. I’m stuck in career purgatory. My team lacks enthusiasm. Our IT department is incompetent. Our strategy is outdated. We don’t understand our Chinese partners. We’re just not growing.This is the real stuff of work today.In the decade since their international best-seller Winning was published, Jack and Suzy Welch have dug deeper into the world of business than ever before , travelling the world consulting to businesses of every size and in every industry, working closely with entrepreneurs from Mumbai to Silicon Valley, starting their own company, and owning and managing more than 40 companies through private equity. Coupled with Jack’s 20 years of iconic leadership at GE and Suzy’s tenure as editor of the Harvard Business Review, their new database of knowledge infuses the pages of The Real Life MBA with fresh, relevant stories and equally powerful solutions.
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RM11.00 MYR
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Introducing Japan could be a good read for someone who wants to understand the unique aspects of Japan's heritage and customs. The book is written by two American experts who have lived in Japan for a long time and have ample experience with the country. Users would appreciate the book's concise nature, with just 72 pages, yet it covers Japan's history in a comprehensive manner.
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Burton G. Malkiel
|
W.
W.
Norton
&
Company
A Random Walk Down Wall Street : The Time-Tested Strategy for Successful Investing
RM21.00 MYR
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Goodreads rating: 4.14
RM21.00 MYR
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Using the dot-com crash as an object lesson in how not to manage your portfolio, here is the best-selling, gimmick-free, irreverent, vastly informative guide to navigating the turbulence of the market and managing investments with confidence.A Random Walk Down Wall Street is well established as a staple of the business shelf, the first book any investor should read before taking the plunge and starting a portfolio. With its life-cycle guide to investing, it matches the needs of investors at any age bracket. Burton G. Malkiel shows how to analyze the potential returns, not only for stocks and bonds but also for the full range of investment opportunities, from money market accounts and real estate investment trusts to insurance, home ownership, and tangible assets like gold and collectibles.Whether you want to verse yourself in the ways of the market before talking to a broker or follow Malkiel's easy steps to managing your own portfolio, this book remains the best investing guide money can buy.
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Peter Elkind, Bethany McLean |
Portfolio
Trade
The Smartest Guys in the Room : The Amazing Rise and Scandalous Fall of Enron
RM25.00 MYR
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Goodreads rating: 4.21
RM25.00 MYR
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There were dozens of books about Watergate, but only All the President's Men gave readers the full story, with all the drama and nuance and exclusive reporting. And thirty years later, if you're going to read only one book on Watergate, that's still the one. Today, Enron is the biggest business story of our time, and Fortune senior writers Bethany McLean and Peter Elkind are the new Woodward and Bernstein.Remarkably, it was just two years ago that Enron was thought to epitomize a great New Economy company, with its skyrocketing profits and share price. But that was before Fortune published an article by McLean that asked a seemingly innocent question: How exactly does Enron make money? From that point on, Enron's house of cards began to crumble. Now, McLean and Elkind have investigated much deeper, to offer the definitive book about the Enron scandal and the fascinating people behind it.Meticulously researched and character driven, Smartest Guys in the Room takes the reader deep into Enron's past—and behind the closed doors of private meetings. Drawing on a wide range of unique sources, the book follows Enron's rise from obscurity to the top of the business world to its disastrous demise. It reveals as never before major characters such as Ken Lay, Jeff Skilling, and Andy Fastow, as well as lesser known players like Cliff Baxter and Rebecca Mark. Smartest Guys in the Room is a story of greed, arrogance, and deceit—a microcosm of all that is wrong with American business today. Above all, it's a fascinating human drama that will prove to be the authoritative account of the Enron scandal.
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Michael Lewis
|
Hodder
And
Stoughton
Liar's Poker : From the author of the Big Short
RM31.00 MYR
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Goodreads rating: 4.15
RM31.00 MYR
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49% off est. retail
Liar's Poker is a witty and eye-opening memoir that delves into the nitty-gritty world of Wall Street's brokers and traders in the mid-80s. Michael Lewis narrates his rise from trainee to bond salesman, offering an exciting and hilarious glimpse into the high-stakes world of finance. With insightful observations about the culture of greed and ambition that surrounds the business, this memoir is a valuable and entertaining read for anyone looking to understand the powerful forces that drive Wall Street.
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Damodar N. Gujarati
|
Mcgraw
Hill
Basic Econometrics
RM21.00 MYR
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Goodreads rating: 3.78
RM21.00 MYR
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70% off est. retail
Book DescriptionGujaratis Basic Econometrics provides an elementary but comprehensive introduction to econometrics without resorting to matrix algebra, calculus, or statistics beyond the elementary level. Because of the way the book is organized, it may be used at a variety of levels of rigor. For example, if matrix algebra is used, theoretical exercises may be omitted. A CD of data sets is provided with the text.
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Anthony Giddens
|
Cambridge
University
Press
Capitalism and Modern Social Theory : An Analysis of the Writings of Marx, Durkheim and Max Weber
RM41.00 MYR
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Goodreads rating: 3.9
RM41.00 MYR
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Giddens's analysis of the writings of Marx, Durkheim and Weber has become the classic text for any student seeking to understand the three thinkers who established the basic framework of contemporary sociology. The first three sections of the book, based on close textual examination of the original sources, contain separate treatments of each writer. The author demonstrates the internal coherence of their respective contributions to social theory. The concluding section discusses the principal ways in which Marx can be compared with the other two authors, and discusses misconceptions of some conventional views on the subject.
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Peter Lynch, John Rothchild |
Penguin
Books
One Up on Wall Street
RM24.00 MYR
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Goodreads rating: 4.27
RM24.00 MYR
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The manager of a top investment fund discusses how individuals can make a killing in the market through research and investment techniques that confound conventional market wisdom
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Judith Rodin
|
Publicaffairs
The Resilience Dividend : Being Strong in a World Where Things Go Wrong
RM37.00 MYR
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Goodreads rating: 3.54
RM37.00 MYR
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74% off est. retail
The Resilience Dividend could be a good read for those interested in understanding how different individuals and organizations have built resilience to overcome catastrophic situations. The book takes the reader through an astonishing range of stories from different communities around the world and showcases how they have developed resilience in the face of otherwise catastrophic challenges. It offers insights on how businesses, cities and communities can create and take advantage of new economic and social opportunities that offer us the capacity to recover after catastrophes and grow strong in times of relative calm.
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Philip Kotler, Malcolm Goodman, Kevin Lane Keller |
Prentice
Hall
Marketing Management : First European Edition
RM62.00 MYR
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Goodreads rating: 4.05
RM62.00 MYR
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83% off est. retail
This book is an excellent resource for European marketing practitioners looking to apply the latest strategies and techniques. It includes case studies and exercises that are specifically tailored to the European market, making it a valuable tool for businesses looking to gain a competitive edge. Reviewers have praised the book for its practical, actionable advice and its clear explanations of complex marketing concepts.
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Kenneth A. Merchant, Wim A. Van der Stede |
Pearson
College
Div
Management Control Systems : Performance Measurement, Evaluation and Incentives
RM105.00 MYR
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Goodreads rating: 3.55
RM105.00 MYR
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With its unique range of international case studies, real-life examples and comprehensive coverage of the latest management control-related tools and techniques, this second edition of Management Control Systems is the ideal guide to this complex and multidimensional subject.
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Stephen H. Penman
|
Mcgraw
Hill
Higher
Education
Financial Statement Analysis and Security Valuation
RM55.00 MYR
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Goodreads rating: 4.18
RM55.00 MYR
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This book describes valuation as an exercise in financial statement analysis. Students learn to view a firm through its financial statements and to carry out the appropriate financial statement analysis to value the firm's debt and equity. The book takes an activist approach to investing, showing how the analyst challenges the current market price of a share by analyzing the fundamentals. With a careful assessment of accounting quality, accounting comes to life as it is integrated with the modern theory of finance to develop practical analysis and valuation tools for active investing.
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Richard Whitley
|
Oxford
University
Press
Divergent Capitalisms : The Social Structuring and Change of Business Systems
RM58.00 MYR
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Goodreads rating: 4.29
RM58.00 MYR
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86% off est. retail
Recommended for readers interested in understanding the diverse economic systems of late twentieth century, and how they differ. This book provides a framework for describing and explaining the variations in economic organization, and identifies six types of business systems linked to different institutional arrangements. It also analyses the East Asian business systems and how they are changing in the 1990s, and provides a comparison with the new capitalisms emerging in Eastern Europe.
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Philip Kotler . Gary Armstrong
|
Pearson
Principles of Marketing, Global Edition
RM49.00 MYR
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Goodreads rating: 4.09
RM49.00 MYR
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'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
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Gary Kotler Philip; Armstron, Gary M. Armstrong |
Pearson
Principles of Marketing : Global Edition
Regular price
RM33.00 MYR
RM15.00 MYR
55% off
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Goodreads rating: 4.09
Regular price
RM33.00 MYR
RM15.00 MYR
55% off
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95% off est. retail
The book 'Principles of Marketing: Global Edition' provides a comprehensive guide on creating customer value and building loyal customers. It is especially relevant to students outside the United States, as it offers insights for targeting the correct market. The book is an excellent resource for those who want to understand the changing nature of consumer expectations and gain knowledge about the importance of building communities for building brand loyalty.
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Taylor Clark
|
Hodder
&
Stoughton
General
Division
Starbucked
RM21.00 MYR
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Goodreads rating: 3.75
RM21.00 MYR
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STARBUCKED will be the first book to explore the incredible rise of the Starbucks Corporation and the caffeine-crazy culture that fuelled its success. Part Fast Food Nation , part social history, STARBUCKED combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives and language, from our evolving neighbourhoods and workplaces to the ways we shop, socialise, and self-medicate across the world. In STARBUCKED, Taylor Clark provides an objective, meticulously reported look at the volatile issues like gentrification and fair trade that distress activists and coffee zealots alike. Through a cast of characters that includes coffee-wild hippies, business sharks, slackers, Hollywood trendsetters and more, STARBUCKED explores how it helped transform US culture and more than 20 other countries into coffee gourmets in only a few years, how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee commodity chain are false.
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Philip Graves
|
Nicholas
Brealey
Consumerology : The Truth about Consumers and the Psychology of Shopping
RM23.00 MYR
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Goodreads rating: 3.48
RM23.00 MYR
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Market research is a myth. Philip Graves, one of the world's leading experts in consumer behaviour, reveals why the findings obtained from most market research are completely unreliable. Whether it is company executives seeking to define their corporate strategy or politicians wanting to understand the electorate, the idea that questions answered on a questionnaire or discussed in a focus group can provide useful insights on which to base business decisions is the cause of product failures, political blunders and wasted billions.Consumer.ology exposes some of the most expensive examples of research-driven thinking clouding judgement, experience and evidence from New Coke to General Motors, from Mattel to the Millennium Dome and instances of success through ignoring market research, such as Baileys and Dr Who. It also shows organisations the tools they should be using if they want to understand their customers.Using his unique AFECT approach, a set of five criteria to evaluate the reliability of any consumer insight, Graves asserts that it's time for a fresh approach that embraces this new understanding of human behaviour. Along the way, he reveals why the current practice of market research is a false science, why we often don't buy what we say we will, and how to understand consumers better than they do themselves. After reading Consumer.ology business leaders and politicians will never look at market research in the same way again.
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Rutger Bregman
|
Bloomsbury
Humankind : A Hopeful History
RM19.00 MYR
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Goodreads rating: 4.33
RM19.00 MYR
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It's a belief that unites the left and right, psychologists and philosophers, writers and historians. It drives the headlines that surround us and the laws that touch our lives. From Machiavelli to Hobbes, Freud to Dawkins, the roots of this belief have sunk deep into Western thought. Human beings, we're taught, are by nature selfish and governed by self-interest.Humankind makes a new argument: that it is realistic, as well as revolutionary, to assume that people are good. The instinct to cooperate rather than compete, trust rather than distrust, has an evolutionary basis going right back to the beginning of Homo sapiens. By thinking the worst of others, we bring out the worst in our politics and economics too.In this major book, internationally bestselling author Rutger Bregman takes some of the world's most famous studies and events and reframes them, providing a new perspective on the last 200,000 years of human history. From the real-life Lord of the Flies to the Blitz, a Siberian fox farm to an infamous New York murder, Stanley Milgram's Yale shock machine to the Stanford prison experiment, Bregman shows how believing in human kindness and altruism can be a new way to think – and act as the foundation for achieving true change in our society.It is time for a new view of human nature.
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Paul Willman
|
Oxford
University
Press
Understanding Management : The Social Science Foundations
RM39.00 MYR
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Goodreads rating: 3.08
RM39.00 MYR
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Management is a fragmented and interdisciplinary area of study, with a lot of academic branches. Willman argues this tree is narrower at its roots, and these roots lie primarily in social science. Key to the purpose of the book is to present management theory as applied social science.Developed out of a core management course at Master's level, this book introduces the field to students who may have little prior knowledge of management. Willman interprets 'management' broadly to embrace the sub-disciplines of strategy, finance, accounting, marketing, organisational behaviour and operations management. The text aims to show how they arose and how they relate, thus engaging the reader in a little history.The book is integrative, in that it seeks to find common concerns in disparate literatures. It is also critical in that it seeks to comparatively evaluate contributions to the management field both in terms of theoretical contribution and practical impact. It is intended to be accessible to a range of readers, presenting technical materials in an informal way. Finally, it is introductory in that it assumes no previous knowledge of the academic management field.
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Andrew Leeming
|
Wiley
The Super Analysis : Conversations with the Worlds Leading Stock Market Investors and Analysis
RM46.00 MYR
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Goodreads rating: 4.1
RM46.00 MYR
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70% off est. retail
This book provides unique insights into the strategies and methods used by the world's top investment analysts and professionals. Through interviews with high-profile investors and analysts across major global markets, readers can gain a truly international perspective on investment research and decision-making. This book is ideal for professional and individual investors looking to improve their investment strategies and decision-making processes. The book's most distinctive feature is its access to insider knowledge and expertise from the world's top investors and analysts.
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Stephen Glain
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St.
Martin's
Griffin
Mullahs, Merchants, and Militants : The Economic Collapse of the Arab World
RM42.00 MYR
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Goodreads rating: 3.73
RM42.00 MYR
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A thousand years ago, a vast Arab empire stretched from the Asian steppe across the Mediterranean to Spain, pioneering new technologies, sciences, art and culture. Arab traders and Arab currencies dominated the global economy in ways Western multinationals and the dollar do today.A thousand years later, Arab states are in decay. Official corruption and ineptitude have eroded state authority and created a vacuum that militant Islam has rushed to fill. Glain takes us on a journey through the heart of what were once the great Islamic caliphates, the countries now known as Lebanon, Syria, Jordan, Israel/Palestine, Iraq and Egypt, to illustrate how a once prosperous and enlightened civilization finds itself at a crossroads between a Dark Age and a New Dawn.As late as a century ago, what we call the Levant was a prosperous trading bloc. By carving the region into proxy states and emirates after the First World War, the Western powers Balkanized and undermined the Levantine economy. That in turn prepared the ground for a regional autocracy that rejected economic openness and religious tolerance, qualities that had made the old Islamic caliphates great. Today the Arab world has opted out of the global economy, with tragic consequences. It is up to the new generation of leaders -- and the Western governments that created the modern Middle East -- to reverse the sclerosis and revive the region.
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Ashok Jashapara
|
Ft
Press
Knowledge Management : An Integrated Approach
RM57.00 MYR
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Goodreads rating: 4.07
RM57.00 MYR
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85% off est. retail
As the economy increasingly moves towards a knowledge based economy, the ability to manage knowledge becomes a matter of competitive survival. Many other books only address the subject only partially, from a human resource, information systems or practitioner perspective. This is the first textbook to bring together and integrate all these dimensions. This engaging text offers a readable blend of theory and practice, making this the ideal resource for students studying knowledge management courses within business management, information science and computer science degrees at both undergraduate and postgraduate levels.
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Ian Ayres
|
Bantam
Super Crunchers : Why Thinking-By-Numbers is the New Way To Be Smart
RM22.00 MYR
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Goodreads rating: 3.72
RM22.00 MYR
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NEW YORK TIMES BESTSELLER • With new information on crunching your own numbers to get the edge the experts haveAn international sensation—and still the talk of the relevant blogosphere—this Wall Street Journal and New York Times business bestseller examines the “power” in numbers. Today more than ever, number crunching affects your life in ways you might not even imagine. Intuition and experience are no longer enough to make the grade. In order to succeed—even survive—in our data-based world, you need to become statistically literate.Cutting-edge organizations are already crunching increasingly larger databases to find the unseen connections among seemingly unconnected things to predict human behavior with staggeringly accurate results. From Internet sites like Google and Amazon that use filters to keep track of your tastes and your purchasing history, to insurance companies and government agencies that every day make decisions affecting your life, the brave new world of the super crunchers is happening right now. No one who wants to stay ahead of the curve should make another keystroke without reading Ian Ayres’s engrossing and enlightening book.
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Daniel Yergin
|
Penguin
Press
The Quest : Energy, Security, and the Remaking of the Modern World
RM39.00 MYR
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Goodreads rating: 4.13
RM39.00 MYR
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Selected by The New York Times Book Review as a Notable Book of the Year In this gripping account of the quest for the energy that our world needs, Daniel Yergin continues the riveting story begun in his Pulitzer Prize-winning book, The Prize. A master storyteller as well as a leading energy expert, Yergin shows us how energy is an engine of global political and economic change. It is a story that spans the energies on which our civilization has been built and the new energies that are competing to replace them. From the jammed streets of Beijing to the shores of the Caspian Sea, from the conflicts in the Mideast to Capitol Hill and Silicon Valley, Yergin takes us into the decisions that are shaping our future.The drama of oil-the struggle for access, the battle for control, the insecurity of supply, the consequences of use, its impact on the global economy, and the geopolitics that dominate it-continues to profoundly affect our world.. Yergin tells the inside stories of the oil market and the surge in oil prices, the race to control the resources of the former Soviet empire, and the massive mergers that transformed the landscape of world oil. He tackles the toughest questions: Will we run out of oil? Are China and the United States destined to come into conflict over oil? How will a turbulent Middle East affect the future of oil supply?Yergin also reveals the surprising and sometimes tumultuous history of nuclear and coal, electricity, and the "shale gale" of natural gas, and how each fits into the larger marketplace. He brings climate change into unique perspective by offering an unprecedented history of how the field of climate study went from the concern of a handful of nineteenth- century scientists preoccupied with a new Ice Age into one of the most significant issues of our times.He leads us through the rebirth of renewable energies and explores the distinctive stories of wind, solar, and biofuels. He offers a perspective on the return of the electric car, which some are betting will be necessary for a growing global economy.The Quest presents an extraordinary range of characters and dramatic stories that illustrate the principles that will shape a robust and flexible energy security system for the decades to come. Energy is humbling in its scope, but our future requires that we deeply understand this global quest that is truly reshaping our world.
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Chrystia Freeland
|
Allen
Lane
Plutocrats : The Rise of the New Global Super-Rich
RM44.00 MYR
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Goodreads rating: 3.63
RM44.00 MYR
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74% off est. retail
Plutocrats is a highly-researched examination of the world's wealthiest, detailing their lives, mindsets, and economic policies. It's a great read for those looking to understand the current state of capitalism, and how it influences society. Readers will appreciate the author's objectivity and deep empathy for her subjects.
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Henry A. Davis
|
Euromoney
Institutional
Investor
Infrastructure Finance: Trends and Techniques
RM111.00 MYR
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Goodreads rating: 0.0
RM111.00 MYR
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Infrastructure Finance gives a broad view of trends and techniques in global infrastructure financing today. The many specialist contributors to the book discuss the infrastructure needs in their specific regions including Latin America, the Carribean, Africa, Middle East, South Asia - and considers a wide range of projects including transport, water systems, healthcare, power and toll road privatisation. Themes include the rising need for infrastructure investment, the quality of country infrastructure, different types of financing (including Shariah-compliant financing), government budget limitations, credit ratings, accounting, and benefits and risks of investment. Includes case studies of past projects. The following topics are discussed in detail, infrastructure needs worldwide, Public Private Partnerships, government accounting issues, infrastructure financing techniques, sources of infrastructure financing, financing health care facilities, airport financing, credit rating of infrastructure projects. Edited by Henry A. Davis with contributions from 57 specialist contributors, which bankers, lawyers, consultants, economists, academics, project developers, insurance underwriters, investment analysts, credit rating analysts, government officials, and multilateral agency officials.
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Steve Levine
|
Random
House
The Oil and the Glory : The Pursuit of Empire and Fortune on the Caspian Sea
RM30.00 MYR
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Goodreads rating: 3.98
RM30.00 MYR
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Remote, forbidding, and volatile, the Caspian Sea long tantalized the world with its vast oil reserves. But outsiders, blocked by the closed Soviet system, couldn’t get to it. Then the Soviet Union collapsed, and a wholesale rush into the region erupted. Along with oilmen, representatives of the world’s leading nations flocked to the Caspian for a share of the thirty billion barrels of proven oil reserves at stake, and a tense geopolitical struggle began. The main players were Moscow and Washington–the former seeking to retain control of its satellite states, and the latter intent on dislodging Russia to the benefit of the West.The Oil and the Glory is the gripping account of this latest phase in the epochal struggle for control of the earth’s “black gold.” Steve LeVine, who was based in the region for The Wall Street Journal, The New York Times , and Newsweek , weaves an astonishing tale of high-stakes political gamesmanship, greed, and scandal, set in one of the most opaque corners of the world. In LeVine’s telling, the world’s energy giants jockey for position in the rich Kazakh and Azeri oilfields, while superpowers seek to gain a strategic foothold in the region and to keep each other in check. At the heart of the story is the contest to build and operate energy pipelines out of the landlocked region, the key to controlling the Caspian and its oil. The oil pipeline that resulted, the longest in the world, is among Washington’s greatest foreign policy triumphs in at least a decade and a half.Along the way, LeVine introduces such players as James Giffen, an American moneyman who was also the political “fixer” for oil companies eager to do business on the Caspian and the broker for Kazakhstan’s president and ministers; John Deuss, the flamboyant Dutch oil trader who won big but lost even bigger; Heydar Aliyev, the oft-misunderstood Azeri president who transcended his past as a Soviet Politburo member and masterminded a scheme to loosen Russian control over its former colonies in the Caspian region; and all manner of rogues, adventurers, and others drawn by the irresistible pull of untold riches and the possible “final frontier” of the fossil-fuel era. The broader story is of the geopolitical questions of the Caspian oil bonanza, such as whether Russia can be a trusted ally and trading partner with the West, and what Washington’s entry into this important but chaotic region will mean for its long-term stability.In an intense and suspenseful narrative, The Oil and the Glory is the definitive chronicle of events that are understood by few, but whose political and economic impact will be both profound and lasting."The collapse of the Soviet Union was a big opportunity for Big Oil, whose exploits are detailed in this fast-paced work of political and economic reportage by Wall Street Journal energy correspondent LeVine.Westerners had been sniffing for black gold in Russia and its satellites long before the empire disintegrated, notes the author. Averell Harriman, “the Harvard-trained scion of nineteenth-century robber baron Edward Harriman,” tried his hand at the business before turning to manganese mining, while Armand Hammer “became a money launderer for the Bolsheviks, sneaked cash to secret Bolshevik agents in the United States, and profited handsomely as the representative in Russia of some thirty American companies.” Hammer set the tone for the Americans who flocked to the Caspian in the first years of the Clinton presidency, which maneuvered for the construction of an east-west oil pipeline that, by reversing the old pattern of Central Asian materials going north to Russia and coming back as products for sale, “would favor the West and disfavor Russia.” Not a nice way to treat a fledgling democracy, but the oil scouts, of course, considered Russia a rival for Central-Asian resources second only to Iran, with its heartfelt and long-standing enmity toward the United States in the region and abroad. These scouts–the first among equals being LeVine’s heart-of-darkness antihero, Jim Giffen–kept their distance when Russia still had control over the area, spurning a Gorbachev-era program to allow foreign co-ownership. But they rushed to support separatist movements and encouraged ethnic and political divisions that opened the door to an even bigger share of the wealth. The tale of Giffen’s rise and fall (the latter for perhaps surprising reasons) occupies much of the later pages, but he never loses sight of the bigger picture: namely, Central Asia as oil lamp and potential powder keg in the realpolitik of the next few years.A complex story rendered comprehensible, with much drama and intrigue."--KIRKUS
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Valerie Marcel
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Brookings
Institution
Press
Oil Titans : National Oil Companies in the Middle East
RM32.00 MYR
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Goodreads rating: 3.77
RM32.00 MYR
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Ninety percent of the world's oil reserves are entrusted to state-owned companies. Originally created as political instruments, these so-called national oil companies (NOCs) face new demands amid today's dwindling oil reserves and simmering social pressures. Increasingly, state-owned oil firms—particularly in the Middle East—are having to balance the political demands of their governments with the need to be commercially competitive. In this ground-breaking new volume, Valerie Marcel draws on unprecedented access to the politicians, engineers; and businessmen directing five Middle Eastern state oil companies to shed light on one of the most secretive segments of the international oil industry. The author tells the stories of Saudi Aramco, Kuwait Petroleum Corp., the National Iranian Oil Co., Sonatrach of Algeria, and the Abu Dhabi National Oil Co.—oil titans which together produce one quarter of the world's oil and hold half of the world's known oil and gas reserves. Dr. Marcel explains the complex bond between each state and its oil company, tracing the relationship's evolution from the politically charged days of foreign concessions to today's world of profit-driven decisionmaking. Drawn from over 120 interviews with company executives, middle managers, and oil-ministry officials, the author identifies a number of surprising new trends in these companies' strategy, and she paints a picture of their nascent sense of corporate identity. The book provides rare, up-to-date insight into how state-owned companies are striking a balance between their national mission and their commercial needs. The book also provides an insider's guide to these companies' unique culture. Executives and researchers in the region—both inside and outside the oil industry—will find it a valuable tool for understanding business in the Middle East.
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Rachel Bronson
|
Oxford
University
Press
Thicker Than Oil : America's Uneasy Partnership with Saudi Arabia
RM25.00 MYR
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Goodreads rating: 3.97
RM25.00 MYR
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For fifty-five years, the United States and Saudi Arabia were solid partners. Then came the 9/11 attacks, which sorely tested that relationship. In Thicker than Oil , Rachel Bronson reveals why the partnership became so intimate and how the countries' shared interests sowed the seeds oftoday's most pressing problem--Islamic radicalism.Drawing on a wide range of archival material, declassified documents, and interviews with leading Saudi and American officials, Bronson chronicles a history of close, and always controversial, contacts. She argues that contrary to popular belief the relationship was never simply about "oilfor security." Saudi Arabia's geographic location and religiously motivated foreign policy figured prominently in American efforts to defeat "godless communism." From Africa to Afghanistan, Egypt to Nicaragua, the two worked to beat back Soviet expansion. But decisions made for hardheaded ColdWar purposes left behind a legacy that today enflames the Middle East.In this landmark work, Bronson exposes the political calculations that drove this secretive relationship. Her lively narrative is interwoven with colorful stories of diplomatic adventures and misadventures--including details of high-level backchannel conversations, awkward cross-culturalencounters, and a bizarre American request for the Saudi government to subsidize Polish pork exports, a demand the U.S. Ambassador refused to deliver. Looking forward, she outlines the challenges confronting the relationship. The Saudi government faces a zealous internal opposition bent onAmerica's and Saudi Arabia's destruction. Yet from the perspective of both countries, the status quo is clearly unsustainable. This book shows how this crucial relationship evolved, and suggests ways to chart its future course.
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Kaplan Test Prep, Clare Finch |
Kaplan
Publishing
A Student's Guide to IFRS
RM35.00 MYR
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Goodreads rating: 4.19
RM35.00 MYR
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80% off est. retail
A Students Guide to IFRS offers Students an innovative way to learn and understand the accounting standards, which will prove key to their success both in their studies and accountancy career. It is written in a down to earth style, and shows how to apply memory techniques to the subject. The Students guide to IFRS by Clare Finch is the first book to colour code and group the standards on a priority basis. Tells the story behind the standards- not just where but why. The book also includes key cards, which are excellent tools for testing yourself. If you are new to IFRS standards this is the book for you !
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Nicholas Shaxson
|
Vintage
Treasure Islands : Tax Havens and the Men who Stole the World
RM20.00 MYR
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Goodreads rating: 4.19
RM20.00 MYR
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WITH NEW AND UPDATED MATERIALBillionaire Warren Buffet, currently the third wealthiest man in the world, paid the lowest rate of tax among his office staff, including his receptionist.In 2006 the world's three biggest banana companies did nearly £400 million worth of business in Britain but paid just £128,000 in tax between them.In January 2009, US law enforcement fined Lloyds TSB $350 million after it admitted secretly channelling Iranian and Sudanese money into the US banking system.Tax havens are the most important single reason why poor people and poor countries stay poor. They lie at the very heart of the global economy, with over half the world trade processed through them. They have been instrumental in nearly every major economic event, in every big financial scandal, and in every financial crisis since the 1970s, including the latest global economic downturn. In Treasure Islands, Nicholas Shaxson shows how this happened, and what this means for you.
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Edward Miguel, Ray Fisman |
Princeton
University
Press
Economic Gangsters : Corruption, Violence, and the Poverty of Nations
RM23.00 MYR
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Goodreads rating: 3.77
RM23.00 MYR
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85% off est. retail
Getting inside the heads of the developing world’s dictators, warlords, and corrupt politiciansMeet the economic gangster. He's the United Nations diplomat who double-parks his Mercedes on New York City streets at rush hour because the cops can't touch him―he has diplomatic immunity. He's the Chinese smuggler who dodges tariffs by magically transforming frozen chickens into frozen turkeys. The dictator, the warlord, the unscrupulous bureaucrat who bilks the developing world of billions in aid. The calculating crook who views stealing and murder as just another part of his business strategy. And, in the wrong set of circumstances, he might just be you.In Economic Gangsters , Raymond Fisman and Edward Miguel take readers into the secretive, chaotic, and brutal worlds inhabited by these lawless and violent thugs. Join these two sleuthing economists as they follow the foreign aid money trail into the grasping hands of corrupt governments and shady underworld characters. Spend time with ingenious black marketeers as they game the international system. Follow the steep rise and fall of stock prices of companies with unseemly connections to Indonesia's former dictator. See for yourself what rainfall has to do with witch killings in Tanzania―and more.Fisman and Miguel use economics to get inside the heads of these "gangsters," and propose solutions that can make a difference to the world's poor―including cash infusions to defuse violence in times of drought, and steering the World Bank away from aid programs most susceptible to corruption.In a new postscript, the authors look at how economists might use new tools to better understand, and fight back against, corruption and violence in the aftermath of the 2008 financial crisis. Take an entertaining walk on the dark side of global economic development with Economic Gangsters .
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Brian Finch
|
Kogan
Page
How to Write a Business Plan
RM19.00 MYR
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Goodreads rating: 3.49
RM19.00 MYR
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Starting with the premise that there's only one chance to make a good impression, How to Write a Business Plan covers all the issues involved in producing a business plan – from profiling competitors and forecasting market development, to the importance of providing clear and concise financial information. It also includes a full glossary, case histories and a detailed section on the related issue of how a company can best use internal business plans.
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Thin-Yin Leong, Michelle L.F. Cheong |
Mcgraw-hill
Education
(asia)
Business Modeling with Spreadsheets (CD)
RM29.00 MYR
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Goodreads rating: 0.0
RM29.00 MYR
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The true potential of spreadsheet software lies in their application in problem discovery and situation analysis, which enables business and financial analysts to work rapidly on unstructured problems. Business Modeling with Spreadsheets offers a rich set of business contexts and notes that make learning spreadsheets interesting and acquiring of skills more effective and enduring. Arises from the authors extensive experience in teaching spreadsheet modeling in undergraduate s and master s courses in SMU, this book is wholly dedicated to the art of exploratory spreadsheet modeling. Unlike other books, it is designed to be modeling-centric, i.e. using the spreadsheet mainly as a computing tool. Real problems that readers encounter on a day-to-day basis are presented, with the aim of helping them derive applicable principles and link principles to practice. Undergraduates, graduate students and professionals whose work involves managing business development, finance, accounting and operations will find this book a refreshing learning guide and handy reference resource. The book now offers 101 spreadsheet exercises and tools, and includes a new chapter featuring an additional 101 business challenges that the readers can do as modeling projects. The coverage now spans Excel 2007, Excel 2003, as well as OpenOffice.org Calc in dedicated sections, making it easier for any person, whether a novice, beginner, or expert user, to learn business modeling using basic and advanced spreadsheet features, as well as programming in Visual Basic for Application and OpenOffice.org Basic. Completed spreadsheet workbooks in all three spreadsheet versions are also provided.
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