Strategic Management : A Competitive Advantage Approach, Concepts

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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Strategic Management : A Competitive Advantage Approach, Concepts

Regular price RM204.57 MYR
Unit price
per
ISBN: 9780133444896
Publisher: Pearson
Date of Publication: 2014-01-23
Format: Paperback
Related Collections: Business, Economics, Personal Development
Goodreads rating: 3.96
(rated by 135 readers)

Description

For undergraduate and graduate courses in strategy. In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions. MyManagementLab for Strategic Management is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience—for you and your students. Here’s You are purchasing a standalone product; MyLab does not come packaged with this content. If you would like to purchase both the physical text and MyLab search for 013382389X/ 9780133823899. That package includes 0133444899/ 9780133444896 and 0133451836/ 9780133451832. MyLab is not a self-paced technology and should only be purchased when required by an instructor.
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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.