Principles of Marketing, Global Edition

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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Principles of Marketing, Global Edition

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ISBN: 9780273786993
Publisher: Pearson
Date of Publication: 2013-07-23
Format: Paperback
Related Collections: Economics, Business
Related Topics: Entrepreneurship, Management
Goodreads rating: 4.09
(rated by 2971 readers)

Description

'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
 

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.