Economics

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.

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Apparel Manufacturing Sewn Product Analysis - Thryft
Ruth E. Glock, Grace I. Kunz  | Prentice Hall

Apparel Manufacturing Sewn Product Analysis

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Goodreads rating: 4.22

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In stock: Very Good

Whether you're a fashion student or an emerging designer, "Apparel Manufacturing: Sewn Product Analysis" is a valuable resource that can deepen your understanding of the industry. Ruth E. Glock and Grace I. Kunz offer insights into the complex decision-making process involved in marketing, merchandising, and creating clothing, making it especially relevant if you're keen on mastering the ins and outs of apparel production.
Going Public: My Adventures Inside the SEC and How to Prevent the Next Devastating Crisis

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If the financial sector intrigues you, "Going Public" by Norm Champ pulls back the curtain on the Securities and Exchange Commission during turbulent times. Champ's unique perspective as both an industry insider and a reform-minded SEC Director offers rare insights. His hands-on experience with policy, economics, and the inner mechanics of financial regulation makes this book an essential read for anyone invested in the future of our financial systems and their stability.
Global Marketing:Global Edition - Thryft
Warren J. Keegan | Pearson/education

Global Marketing:Global Edition

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Goodreads rating: 3.59

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In stock: Well Read

This book is a must-read for anyone interested in understanding the intricacies of global marketing. With its focus on current issues and events, it provides valuable insights and tools to apply the 4Ps of marketing on a global scale. Whether you're a student or a professional, this book will help you navigate the complexities of global markets and stay ahead in the ever-changing business world. Get ready to dive deep into the exciting challenges and controversies of global marketing!
Work Study - Thryft
Russell M Currie | Sportshelf

Work Study

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Goodreads rating: 3.0

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Recommendation: This book is a must-read for managers and professionals looking to optimize their workplace productivity. With its comprehensive coverage of work study techniques, productivity principles, and case studies, it offers practical insights and actionable strategies. The inclusion of flow charts, illustrations, and statistical tables makes it easy to understand and apply the concepts. Dive into this book and discover the key to maximizing your team's performance.
The Rise of the Chinese Consumer : Theory and Evidence - Thryft
Jonathan Garner | Wiley

The Rise of the Chinese Consumer : Theory and Evidence

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Goodreads rating: 3.5

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In stock: Very Good

The Rise of the Chinese Consumer is a must-read for those interested in investment opportunities surrounding the rapidly growing Chinese consumer market. This book offers a comprehensive survey of consumer attitudes and preferences, covering various sectors of the mass consumer market, providing valuable data for business executives or academics seeking local information. Jonathan Garner and his colleagues provide unique insights into the motivations and drivers behind the Chinese consumer, making this book a helpful guide for global investors looking to enter the Chinese market.
Financial Accounting, Reporting, And Analysis - Thryft

Financial Accounting, Reporting, And Analysis

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Recommendation: - This book is a must-have for students and professionals looking to understand the intricacies of financial accounting. With a balanced approach between technical knowledge and interpretative content, it provides a comprehensive guide to mastering financial accounting principles. The author, Jennifer Maynard, not only explains the 'how' and 'why' of financial information, but also guides readers on how to apply this knowledge in real-world situations. This book is an invaluable resource for anyone looking to deepen their understanding of financial accounting.
Private Island: Why Britain Now Belongs to Someone Else - Thryft
James Meek | Verso Books

Private Island: Why Britain Now Belongs to Someone Else

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Goodreads rating: 3.94

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In stock: Very Good

"Private Island" offers a thought-provoking look into how the shift from public to private ownership has fundamentally changed the British landscape. If you're intrigued by the interplay of economics, politics, and social consequences, you'll find this book enthralling. It's not just informative; it tells a compelling story of a nation transformed and is a must-read for anyone interested in understanding the real-life impacts of privatization.
Capital Market Revolution: The Future of Markets in an Online World - Thryft
Patrick Young | Financial Times Management

Capital Market Revolution: The Future of Markets in an Online World

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Goodreads rating: 4.17

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In stock: Very Good

This book is a blueprint for coping the revolution, it gives a new vision of finacial markets outlined clearly and succinctly in print for the first time.
Pre-Commerce : How Companies and Customers are Transforming Business Together - Thryft
Mark Addicks, Bob Pearson  | Jossey-bass

Pre-Commerce : How Companies and Customers are Transforming Business Together

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Goodreads rating: 3.93

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Pre-Commerce is a must-read for business leaders who want to stay ahead of the curve in the digital age. The book offers a step-by-step process for companies to transform the way they interact with and learn from customers, making it a valuable resource for executives who want to understand how social media is transforming commerce. The book's most unique feature is its focus on the concept of "pre-commerce," which emphasizes the importance of the customer's decision making process long before the actual transaction. By adopting the strategies outlined in this book, companies can position themselves to succeed in the new era of digital commerce.
Retailing - Thryft

Retailing

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In stock: Very Good

This book is a comprehensive guide to anyone interested in retailing. It covers a range of topics, from small businesses to data-based marketing and relationship retailing. Dale Lewison's Retailing is an informative and insightful read, perfect for entrepreneurs and business enthusiasts who want to gain an in-depth understanding of the retail industry.
The Synergy Trap : How Companies Lose the Acquisition Game - Thryft
Mark L. Sirower | Free Press

The Synergy Trap : How Companies Lose the Acquisition Game

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Goodreads rating: 3.45

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If you're in the corporate world, and mergers and acquisitions (M&A) are on your radar, "The Synergy Trap" is a warning bell you shouldn't ignore. Sirower brings data-driven insights to dismantle over-optimistic beliefs about the automatic benefits of M&A, providing compelling arguments about the real risks and how to approach them. This is your compass through the hazardous territory of corporate mergers.
The Rise of the Creative Class, Revisited - Thryft
Richard Florida | Basic Books

The Rise of the Creative Class, Revisited

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Goodreads rating: 3.66

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In stock: Very Good

If the concept of creativity shaping our economy and societal structures intrigues you, then "The Rise of the Creative Class, Revisited" will be an enlightening read. Florida’s blend of storytelling and research offers fresh insights, especially if you're fascinated by how cultural shifts influence our work and lives. His arguments are particularly resonant in today’s rapidly evolving creative economy, making it a compelling read for anyone interested in the future of innovation and societal development.
A Future Perfect : The Challenge and Promise of Globalization - Thryft

A Future Perfect : The Challenge and Promise of Globalization

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Goodreads rating: 3.39

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A Future Perfect provides a comprehensive examination of the impact of globalization and the changes it brings across numerous industries, cultures and society. The authors provide a diverse range of evidence from around the world, assess the impact of globalization on individual careers, and question whether it will bring about winner-take-all societies and the triumph of junk culture.
Emerging Growth Pole - The Asia-Pacific Economy - Thryft
Dilip K. Das | Prentice Hall

Emerging Growth Pole - The Asia-Pacific Economy

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Goodreads rating: 0.0

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If you're interested in understanding the rapid rise of the Asia-Pacific region in the global economy, "Emerging Growth Pole - The Asia-Pacific Economy" is a must-read. The book discusses the region's emergence as a significant trading area with intra-regional trade, foreign direct investment, and interdependence between Japan, China, Taiwan, Korea, and Thailand. It also analyses the role of APEC and ASEAN in the region. The book is recommended for anyone who wants to stay up-to-date with the Asia-Pacific economies and their impact on the world economy in the 21st century.
Corporate Asset Management : A Guide for Financial and Accounting Professionals - Thryft
Clark E. Chastain | Praeger

Corporate Asset Management : A Guide for Financial and Accounting Professionals

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This book would be a good read for financial and accounting professionals who want to gain comprehensive knowledge on asset management, mergers and acquisitions. It covers vital information on profitability, risk, cash and working capital management, portfolio management, accounts receivable and inventory management, and capital budgeting. The book also provides an in-depth examination of the strategies underlying mergers and acquisitions, financial implications, federal taxation, and accounting standards. The book is an excellent resource for those seeking to expand their understanding of corporate asset management.
The Making of India : Gamechanging Transitions - Thryft
Akhilesh Tilotia | Rupa Publications India

The Making of India : Gamechanging Transitions

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Goodreads rating: 3.71

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If you're keen on understanding India's dynamic transformation, this book dissects the economic and political shifts influencing its growth. Tilotia provides a nuanced perspective that's essential for anyone looking to grasp the complexities of India's transitions, making it particularly appealing if socioeconomics or Asian geopolitics pique your interest.
Of Permanent Value: The Story of Warren Buffett, 1998 - Thryft
Andrew Kilpatrick | Andy Kilpatrick Pub Empire

Of Permanent Value: The Story of Warren Buffett, 1998

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Goodreads rating: 4.07

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If you're keen on understanding how a man from Omaha became a global financial icon, "Of Permanent Value: The Story of Warren Buffett" might just be your next great read. It's not just a timeline of achievements; it's a mosaic of investment wisdom, personal anecdotes, and strategic insights. What makes it stand out is the detailed scrutiny of Buffett's investment record, providing you with a masterclass in value investing straight from the Oracle himself. Whether you're a fledgling investor or a seasoned portfolio manager, there's wisdom here to advance your financial acumen.
Privatizing China : The Stock Markets and Their Role in Corporate Reform - Thryft
Fraser J.T. Howie, Carl E. Walter  | Wiley

Privatizing China : The Stock Markets and Their Role in Corporate Reform

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Goodreads rating: 3.7

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This book provides a detailed account of how China's government is using equity capital markets to reform its state-owned enterprises. It delves into the strategies and methods that have been employed and the challenges faced. It is a great read for anyone interested in the Chinese economy or interested in understanding how governments can use markets to achieve their objectives.
Personal Economics in Practice - Thryft
Michael Gibbs, Edward P. Lazear  | Wiley

Personal Economics in Practice

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Goodreads rating: 3.55

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Personal Economics in Practice would be a great read for students studying microeconomics and those interested in organizational design and management. The book offers a rigorous framework for understanding these topics and applies economic methodology to human behavior. It provides valuable principles that can be applied in future careers. Users would appreciate the clarity and structure provided by the book, which adds practical value to their studies.
When China Rules the World					The Rise of the Middle Kingdom and the End of the Western World - Thryft

When China Rules the World The Rise of the Middle Kingdom and the End of the Western World

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If you're eager to untangle the intricate web of global politics and power shifts, "When China Rules the World" offers a thought-provoking analysis that might change your perspective on international affairs. Martin Jacques takes you beyond the day's headlines, offering insights into how China's rise could fundamentally alter the world stage, challenging the existing Western-centric worldview. Through it, you’ll gain appreciation for the deep historical and cultural undercurrents shaping our future.
Electronic Commerce and Supply Chain Management - Thryft
Kah Sing Chan | National Geographic Schoo

Electronic Commerce and Supply Chain Management

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Goodreads rating: 0.0

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If you're navigating the intricate world of e-commerce and supply chains especially as a professional in business or marketing, this book is a valuable guide. It'll give you a current and comprehensive understanding of how to leverage technology to create value for your customers and streamline your business processes. As it's the core text for a specialized course, you can trust you're getting in-depth, expert knowledge.
Property Ladder : Profit from Property - Thryft
Sarah Beeny | Cassell Illustrated

Property Ladder : Profit from Property

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Goodreads rating: 3.25

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In stock: Very Good

Property Ladder is a comprehensive guide on buying and investing in property that covers topics such as funding the purchase, market trends, and expanding your buying. The book offers detailed case studies of previous successful investments and provides useful statistics on houses by area, style, and time period. This is a great read for beginners who want to learn about profitable property investments.
Gulf Capital and Islamic Finance: The Rise of the New Global Players
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Gulf Capital and Islamic Finance could be a pivotal read if you're looking to dive deep into the financial strategies that are shaping global markets. Aamir Rehman offers an insightful gaze into the world of Shariah-compliant finance and the significant role that the Gulf region plays. His knowledgeable perspective demystifies a complex subject, making it accessible for professionals eager to engage with this influential landscape.
A Practitioner's Guide to Alternative Investment Funds

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Navigating the complex terrain of alternative investment funds requires a seasoned guide. Timothy Spangler's book fits the bill perfectly, offering a deep dive into the structural and operational nuances of these funds. The updated content on stress testing, liquidity, and litigation risks makes this an invaluable resource for professionals looking to upskill or for newcomers seeking to understand the foundations of this financial niche.
Essentials of Licensing Intellectual Property - Thryft
Alexander I. Poltorak | Wiley

Essentials of Licensing Intellectual Property

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Goodreads rating: 3.63

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In stock: Very Good

Recommendation: "Essentials of Licensing Intellectual Property" is perfect for anyone looking to learn about the basics of licensing intellectual property. The book is written in a concise format with valuable tips, techniques, and real-world examples making it easy for readers to understand. It is a must-read for anyone looking to stay up to date on the newest thinking, strategies, developments, and technologies in licensing intellectual property.
Corporate Groupings in the KLSE - Thryft
Sally Cheong | Bukmas

Corporate Groupings in the KLSE

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If you're looking to understand the intricacies of corporate Malaysia in the early days of the Kuala Lumpur Stock Exchange, Sally Cheong's book is poignant. Delving into the corporate groupings, this book could equip you with historical perspectives, potentially enriching your analysis on current and future market trends in Malaysia. It's a deep dive into the past that could illuminate the present.
Beyond the Limits to Growth - New Ideas for Sustainability from Japan
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If the current environmental and social challenges feel overwhelming to you, Komiyama’s "Beyond The Limits To Growth" could bring a refreshing dose of optimism. It's not just a feel-good read; it’s grounded in detailed research and real-world initiatives, like Japan's Platinum Society Network. By exploring the confluence of industry, government, and academia, this book might just shift your doubts to a conviction that creative solutions for sustainability are indeed within reach.
What's In A Name? - Advertising And The Concept Of Brands
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In stock: Well Read

If the power of a name has ever intrigued you, this book is your gateway to understanding the psychology and effectiveness of branding in advertising. John Philip Jones presents compelling arguments, backed by research, that will challenge your perceptions of marketing success and consumer habits. It could change the way you think about every ad you see.
More Sex Is Safer Sex: The Unconventional Wisdom of Economics

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If you're the kind of person who enjoys having your perspectives challenged, "More Sex Is Safer Sex" might be right up your alley. Steven Landsburg takes economic principles and playfully applies them to unconventional wisdom, creating a narrative that's as thought-provoking as it is controversial. Through each page, you'll find yourself questioning the intuitive, which could make dinner conversations a lot more interesting.
Seasonal Stock Market Trends - The Definitive Guide To Calendar-Based Stock Market Trading - Thryft
Jay Kaeppel | Wiley

Seasonal Stock Market Trends - The Definitive Guide To Calendar-Based Stock Market Trading

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Goodreads rating: 4.26

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This book is a game-changer for investors looking to gain an edge in the stock market. Jay Kaeppel's expertise in analyzing seasonal trends provides a practical approach to trading. With his ultimate seasonal index, readers can learn how to utilize four basic seasonal tendencies to maximize their returns. Don't miss out on this definitive guide that will teach you how to make the calendar work for you.
Just One Thing: Twelve of the World's Best Investors Reveal the One Strategy You Can't Overlook
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In stock: Well Read

Think about getting an investment mentor wrapped in pages. "Just One Thing" offers you seasoned wisdom from top-notch financial experts, without overwhelming jargon. If wealth-building insights could come from a dream team of mentors, this book packages their most valuable advice in a way that feels like grabbing coffee with a financially savvy friend.
Consumer Behavior : United States Edition - Thryft
Leon G. Schiffman | Pearson Education

Consumer Behavior : United States Edition

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Goodreads rating: 4.0

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"Consumer Behavior" by Leon Schiffman would be a good read for undergraduate or first year MBA students who are interested in learning about how to analyze consumer behaviors in order to develop more effective marketing strategies. The book utilizes a market segmentation approach that has been widely recognized as the standard for consumer behavior studies. Readers can expect to gain insights about the different types of consumers and their preferences, which can help them develop targeted marketing campaigns and effectively measure their impact.
FutureShop : How the New Auction Culture Will Revolutionize the Way We Buy, Sell, and Get the Things We Really Want - Thryft

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In stock: Very Good

FutureShop by Daniel Nissanoff could be a good read for those interested in the future of shopping. This book explains how the online auction culture is changing and how it will revolutionize the way we buy and sell things. It explores how easy it will be for consumers to purchase the brands they want by embracing a new norm of temporary ownership and regularly selling or exchanging what they no longer require. The book also provides insights into the challenges retailers and brand managers will face in this new market. The most unique feature of this book is the idea of "temporary ownership," which means consumers can buy what they really want and then sell it again guilt-free, to reach for the things that will thrill them over and over again.
Extreme Financial Risks - From Dependence To Risk Management - Thryft
Didier Sornette, Yannick Malevergne  | Springer

Extreme Financial Risks - From Dependence To Risk Management

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Goodreads rating: 4.5

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In stock: Very Good

"Clearly elucidates extreme financial risks associated with rare events such as financial crashes. The highlight of the book is the delineation of various copulas in conjunction with financial dependences among different assets of a portfolio. In particular, the insightful discussion on quadrant and orthant dependences casts new light on the connection between marginal models and financial dependence...brings a vivid portrayal of the subject." -- MATHEMATICAL REVIEWS
The Object Advantage - Business Process Reengineering With Object Technology - Thryft
I. Jacobson, Maria Ericsson, Agneta Jacobson  | Addison-wesley

The Object Advantage - Business Process Reengineering With Object Technology

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Goodreads rating: 3.75

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The Object Advantage is a must-read for managers and business owners who want to re-engineer their processes with object technology. This book provides practical steps to success by offering a blueprint for re-designing a business according to Business Process Reengineering (BPR) principles. It describes all the details of a business by viewing customers as users and business processes as cases of how they use the business. This book will be invaluable for re-engineering teams, employees within a re-engineered company who wish to understand their new environment, and systems analysts and designers expanding their applications of object technology into business modeling and re-engineering.
Wiley GAAP - Interpretation And Application Of Generally Accepted Accounting Principles 2009 - Thryft
Steven M. Bragg, Ralph Nach, Barry J. Epstein  | Wiley

Wiley GAAP - Interpretation And Application Of Generally Accepted Accounting Principles 2009

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Goodreads rating: 3.79

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In stock: Well Read

This book is a must-have for anyone in the accounting field. It provides comprehensive coverage of all U.S. GAAP principles, making it the go-to resource for understanding and implementing financial reporting standards. With easy-to-understand explanations and practical examples, it helps readers navigate the complexities of GAAP and stay up-to-date with the latest developments. Whether you're a preparer, auditor, or user of financial statements, Wiley GAAP 2009 is an essential tool that you can rely on to ensure accurate and compliant financial reporting.
Corporate Financial Accounting and Reporting - Thryft
Tim Sutton | Pearson Education Canada

Corporate Financial Accounting and Reporting

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Goodreads rating: 3.4

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In stock: Well Read

"Corporate Financial Accounting and Reporting" is an essential read for individuals who wish to gain an in-depth understanding of a company's financial standing through its published reports. The book covers all the three years of a traditional financial accounting course, covering topics such as international accounting standards with EU's Company Law Directives providing a legal framework. Its strength lies in its analysis of financial statements and how investors analyze them, making this book an excellent tool for managers, international MBA programs, specialist postgraduate programs, and undergraduate level programs in international business/finance.
Consumer Behavior: Buying, Having, and Being - Thryft
Michael R. Solomon | Pearson

Consumer Behavior: Buying, Having, and Being

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Goodreads rating: 3.87

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In stock: Like New

If you're captivated by the "why" behind our purchases and how they intertwine with our identity, "Consumer Behavior: Buying, Having, and Being" is a treasure trove. Michael Solomon's approach doesn't just scratch the surface of buying habits; it dives deep into the cultural and psychological waters that shape our consumer-driven world. With the added benefit of timely digital consumer focus, you'll find yourself engaging with the material in a way that's both educational and genuinely fascinating, especially in a world increasingly influenced by the digital landscape.
Global Marketing Strategy - Thryft

Global Marketing Strategy

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In stock: Very Good

This book would be a great read for someone who is interested in understanding the complexities and challenges of global marketing. With its focus on providing competitive orientation and strategies, it serves as a valuable compass for global marketing managers. The numerous real-company examples and in-depth cases offer practical insights into market entry, expansion, and rationalization. Whether you're a student or a professional, this book will help you navigate the global marketing landscape with confidence.
Investments and Portfolio Management - Thryft
Alan J. Marcus, Zvi Bodie, Alex Kane  | Mcgraw-hill Europe

Investments and Portfolio Management

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Goodreads rating: 3.9

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In stock: Like New, Very Good

This book could be just the resource you're looking for if you're delving into graduate-level investment studies or are an MBA student. Bodie, Kane, and Marcus have created a thorough blend of theory and real-world application, which doesn't skimp on the details. It lays a clear groundwork for understanding asset allocation and dives deep into derivatives, all while making the content accessible through a clear writing style and useful online tools.
Contrarian Investing
New
William Patalon, Anthony Gallea  | Prentice Hall Press

Contrarian Investing

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Goodreads rating: 3.41

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In stock: Very Good

If you're intrigued by the idea of going against the crowd to potentially increase your investment gains, "Contrarian Investing" might resonate with you. Anthony Gallea gives a compelling look at how to turn market pessimism into personal financial growth. His experience managing a significant portfolio provides credibility and practical insights, making this book a valuable tool for anyone looking to refine their investment strategy with a contrarian edge.
The Economist: Megachange : The world in 2050 - Thryft
John Andrews, Daniel Franklin  | Profile Books

The Economist: Megachange : The world in 2050

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Goodreads rating: 3.61

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In stock: Well Read

This book, "The Economist: Megachange: The world in 2050," is a must-read for those who are curious about what lies ahead. With expert contributors from The Economist, it provides a comprehensive outlook on the major trends that will shape our world in the next four decades. From population shifts to technological advancements, this book explores the significant changes that will occur and the impact they will have. Packed with compelling facts and figures, it offers a deep insight into the future of our planet. Whether you're an economist, futurist, or simply interested in understanding the world to come, this book is an essential resource. Get ready to have your mind expanded and be prepared for the megachanges that await us all.
Financial Accounting - Information For Decisions - Thryft
Thomas L. Albright, Robert W. Ingram, Bruce A. Baldwin  | Cengage Learning

Financial Accounting - Information For Decisions

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Goodreads rating: 3.36

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This book on Financial Accounting provides a clear, concise and directional learning path for all students. With its innovative approach, students who choose accounting careers will be able to drive excellence in their own careers. Its coverage of ethical dilemmas is especially noteworthy in the present times. Therefore, this book could be a great choice for anyone who wants to learn the language of business and explore the ethical challenges in Accounting.
Chinese Controlled Companies in the KLSE - Industrial Counter - Thryft
Sally Cheong | Corporate Research Services

Chinese Controlled Companies in the KLSE - Industrial Counter

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If you're keen on understanding the market dynamics of the Kuala Lumpur Stock Exchange from a historical lens, this book by Sally Cheong provides a unique perspective on Chinese-controlled companies. It's a thoughtful exploration that blends finance with cultural influences, perfect for investors and historians alike interested in Southeast Asian economic history.
How to Write a Winning Business Report
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Joseph R. Mancuso | Touchstone

How to Write a Winning Business Report

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Goodreads rating: 2.0

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If you're looking to secure funds for your business idea, this book is like a treasure map, guiding you through the creation of a business plan that resonates with investors. It's not just instructional; it offers real-world examples of successful plans that got the cash flowing. Whether you're a budding entrepreneur or a seasoned business owner seeking expansion, 'How To Write A Winning Business Report' can be your companion on the journey to convincing financiers to back your vision.
Smart Financial Planning Your - Thryft
B.C. Ghosh | Prentice Hall

Smart Financial Planning Your

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This book provides an extensive guide to planning for retirement in Singapore and Malaysia. It covers various investment instruments such as insurance, annuities, bonds, foreign currencies, and bank deposits. It also includes information on CPF Investment Scheme, Medisave, MediShield, MediShield Plus, Minimum Sum Scheme, and Employers’ Provident Fund (EPF) in Malaysia. The book also emphasizes non-financial issues like healthcare and leisure activities. Overall, this book is the perfect guide for those looking to plan for their retirement in Singapore and Malaysia.
Rise and Fall of Strategic Planning
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Henry Mintzberg | Free Press

Rise and Fall of Strategic Planning

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Goodreads rating: 3.83

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If you're puzzled by how strategic planning often misses the mark in practice, Mintzberg's critique is a refreshing deep dive. His book shifts the narrative from the rigid frameworks we're used to, revealing the unpredictable nature of strategy and the value of adaptability. It's a compelling read for anyone in management who's looking to foster a more dynamic approach to strategy within their organization.
The Death of Money: The Coming Collapse of the International Monetary System - Thryft

The Death of Money: The Coming Collapse of the International Monetary System

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If you're wary about the stability of global finance or simply curious about economic collapse scenarios, "The Death of Money" is a compelling read. James Rickards marries deep analysis with accessible writing to probe into the vulnerabilities of our monetary system. These pages might change how you think about money, investments, and economic security.
Principles of Marketing - Thryft
Gary M. Armstrong, Philip Kotler  | Pearson Education (us)

Principles of Marketing

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Goodreads rating: 4.09

Regular price RM40.33 MYR from RM21.83 MYR Save up to 54%

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Principles of Marketing is a must-read for students and professionals aspiring to become marketing managers. The book covers a wide range of topics, from basic marketing concepts to advanced strategies for delivering superior customer value. Philip Kotler provides practical real-world examples and applications, making it easy to understand the major decisions marketing managers face. The seventh edition places emphasis on delivering quality customer value and adds new material on brand quality and strategy, including co-branding, multibranding, packaging, and the environment.
The Trouble with Tigers: The Rise and Fall of South-East Asia - Thryft

The Trouble with Tigers: The Rise and Fall of South-East Asia

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This book is a riveting account of Southeast Asia's economic rollercoaster. Through vibrant interviews with a diverse range of individuals, from politicians to drug addicts, Victor Mallet brilliantly dissects the region's once-thriving economies and their subsequent shattering downfall. The book's most distinctive feature lies in its ability to capture the complex interplay of factors that transformed a miracle into a catastrophe. Whether you're a history enthusiast or intrigued by international economics, this book is an absolute must-read for anyone wanting to understand the intricacies of Southeast Asia's tumultuous journey.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.