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Sale

Marketing Management - Text and Cases

by Douglas J. Dalrymple
RM28.88 MYR RM14.26 MYR 51% off
Marketing Management - Text and Cases - Thryft
Marketing Management - Text and Cases - Thryft

Marketing strategy made easy in real-life scenarios.

"If you're an MBA or undergraduate student, this book could be a great fit for your marketing courses. With its comprehensive coverage of marketing management, and numerous case studies, this book is an excellent tool to help you apply what you learn to real-life scenarios. You'll gain a deeper understanding of marketing research, consumer products, foreign companies doing business in the USA, and competitive analyses and product positioning. Additionally, the book has three new chapters on direct marketing, sales promotion, and distribution management, which add even more value to an already comprehensive textbook."

Sale

Marketing Management - Text and Cases

by Douglas J. Dalrymple
RM28.88 MYR RM14.26 MYR 51% off
ISBN: 9780471600022
Authors: Douglas J. Dalrymple
Publisher: John Wiley and Sons Ltd
Date of Publication: 1995-01-05
Format: Paperback
Related Collections: Business, Economics, Management
Related Topics: Finance, Marketing, Management, Social Science, Business, Society
Goodreads rating: 0.0
(rated by 0 readers)

Description

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Marketing strategy made easy in real-life scenarios.

"If you're an MBA or undergraduate student, this book could be a great fit for your marketing courses. With its comprehensive coverage of marketing management, and numerous case studies, this book is an excellent tool to help you apply what you learn to real-life scenarios. You'll gain a deeper understanding of marketing research, consumer products, foreign companies doing business in the USA, and competitive analyses and product positioning. Additionally, the book has three new chapters on direct marketing, sales promotion, and distribution management, which add even more value to an already comprehensive textbook."