Economics

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.

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Purpose, Incorporated : Turning Cause Into Your Competitive Advantage - Thryft
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Too many working professionals still subscribe to the old Milton-Friedman logic that “businesses' sole purpose is to generate profit for shareholders.” In this revolutionary book, authors John Wood and Amalia McGibbon show once and for all that cause is not the enemy of commercialism, but perhaps the new key to it.  Based on over 100 interviews with entrepreneurs, executives and front-line staff, Wood and McGibbon provide a breath-taking tour of this new and inspiring world. You’ll learn from mom-and-pop shops and corporate giants like Google and Goldman Sachs why corporate social responsibility is more than just a buzzword or publicity stunt, but instead represents the new competitive advantage. You’ll learn how Purpose Incorporated is a “permission slip” to those businesspeople who want to have a positive impact on the world, but worry the corner office or cubicle isn't the place for it.
Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive - Thryft
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The inside scoop on innovations and relationships that are revolutionizing the industry . . From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. Advertising Age editor Scott Donaton explains why these industries must converge to survive, overcoming hurdles and creating business models that attract today's consumer. . . PRAISE FOR MADISON And VINE . . "A superb analysis of the intersection of Madison and Vine. This convergence is the future financial model of the entertainment and advertising industries."--Mark Burnett, Creator/Executive Producer of The Apprentice and Survivor . . "Scott Donaton [has] written the definitive book about the mutual benefit that happens when filmmakers and marketers collaborate."--Harvey Weinstein, President, Miramax Films Corp. . . "Scott Donaton does more than lay out a road map of the future. A word to those who want some action in this crazily converging technocentric read this book or be left behind."--Stanley Bing, bestselling author of What Would Machiavelli Do and Fortune magazine columnist . . "Unique and insightful, Scott provides an insider's look into the evolving business models of entertainment and advertising."--Donny Deutsch, Chairman and CEO, Deutsch Inc. .
Leadership @infosys - Thryft
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Matt Barney | Penguin Random House India

Leadership @infosys

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Powered by intellect, driven by valuesInfosys has been at the forefront of a new India Inc. since 1981. Leadership @ Infosys is the first book to codify Infosyss unique history, values and leadership practices that account for the firms stellar rise from US$ 200 seed capital to a multibillion dollar global enterprise. As an extension of Infosyss tradition of growing leaders through a programme called Leaders Teach, the book captures the origins of Infosyss leadership approach and leverages advanced psychometrics to identify current leaders who are exceptionally effective in Infosyss leadership model. These leaders share approaches that they believe account for their successes, and are candid about where they stumbled in the past to help junior leaders avoid their mistakes. Chapters based on Infosyss Leadership Journey Series include discussions of strategic leadership, change leadership, operational leadership, talent leadership, relationship and networking leadership, content leadership and entrepreneurial leadership by thought leaders in each area, and feature a state-of-the-science review of leadership research along with practical examples that leaders can use to improve their performance and aptitude to take on increasing levels of responsibility.
Getting China And India Right - Strategies For Leveraging The World's Fastest Growing Economies For Global Advantage - Thryft
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This book provides a comprehensive guide for multi-national corporations seeking to expand into China and India. With a focus on the four strategic realities unique to these countries, the book encourages companies to look beyond short-sighted cost-cutting measures. The authors provide insightful analysis of the competition for resources in China and India, and offer actionable strategies for companies seeking to emerge as global players in this rapidly changing landscape. Highly recommended for business leaders seeking to navigate the complexities of global expansion in the 21st century.
This book is a must-read for those seeking to achieve financial success through stock market investments. With insider strategies and real-life success stories, it provides a practical roadmap for building a million-dollar net worth. Whether you are a beginner or an experienced investor, this book will empower you to make smart investment decisions and unlock the secrets of millionaire investors. Get ready to transform your financial future with this game-changing guide.
Strategic Management : Text and Cases - Thryft
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Dess | Mcgraw Hill Higher Education

Strategic Management : Text and Cases

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Goodreads rating: 3.55

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"Strategic Management: Text and Cases, 4th Edition", by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital and internet strategies, innovation and corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students. The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.
Inside Steve's Brain - Thryft
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Leander Kahney | Portfolio Hardcover

Inside Steve's Brain

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Goodreads rating: 3.95

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Steve Jobs has turned his personality traits into a business philosophy. Here’s how he does it.  It’s hard to believe that one man revolutionized computers in the 1970s and ’80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship him like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary. Inside Steve’s Brain  cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. It reveals the real Steve Jobs—not his heart or his famous temper, but his mind. So what’s really inside Steve’s brain? According to Leander Kahney, who has covered Jobs since the early 1990s, it’s a fascinating bundle of contradictions. Jobs is an elitist who thinks most people are bozos—but he makes gadgets so easy to use, a bozo can master them. He’s a mercurial obsessive with a filthy temper—but he forges deep partnerships with creative geniuses like Steve Wozniak, Jonathan Ive, and John Lasseter. He’s a Buddhist and anti-materialist—but he produces mass-market products in Asian factories, and he promotes them with absolute mastery of the crassest medium, advertising. In short, Jobs has embraced the traits that some consider flaws—narcissism, perfectionism, the desire for total control—to lead Apple and Pixar to triumph against steep odds. And in the process, he has become a self-made billionaire. In  Inside Steve’s Brain , Kahney distills the principles that guide Jobs as he launches killer products, attracts fanatically loyal customers, and manages some of the world’s most powerful brands. The result is this unique book about Steve Jobs that is part biography and part leadership guide, and impossible to put down. It gives you a peek inside Steve’s brain, and might even teach you something about how to build your own culture of innovation.
Sizing Up a Start-Up - Thryft
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Matt Kursh, Daniel Rippy  | Basic Books

Sizing Up a Start-Up

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Goodreads rating: 3.0

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"Sizing Up a Start-Up" is an essential read for anyone interested in the modern technology sector. It provides valuable insights from experienced professionals and offers practical methods for making well-informed decisions about high-potential opportunities. This book is perfect for new economy careerists, entrepreneurs, and investors looking to appraise start-up opportunities. Its unique feature is that it provides insider information on compensation and business strategies in the technology sector. It will help readers navigate the intricacies of high-tech hires, and give readers the tools they need to succeed in this fast-paced industry.
Direct From Dell : Strategies that Revolutionized an Industry - Thryft
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Direct from Dell is an excellent read for entrepreneurs who want to learn from one of the world's most successful businessmen. It offers practical advice on how to gain a competitive edge, the importance of studying customers instead of competition, and how to take advantage of weaknesses in the market. Michael Dell's story of success and his ideas for revolutionizing industry make this book an inspiring and informative read.
Flicking Your Creative Switch - Developing Brighter Ideas For Business - Thryft
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Wayne Lotherington | Wiley

Flicking Your Creative Switch - Developing Brighter Ideas For Business

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Today we need to have a more new, fresh, competitive, superior, big, standard-setting, world-class, or as Wayne writes “brighter ideas for business” than ever, in order to keep our industry (advertising) relevant and alive. Wayne’s world of thoughts for finding those high caliber ideas are inspiring. We’ve put some of them into practice, with great success. Wayne’s book cures the fear of the blank page; I wish it came in pocket size. – Michael Conrad , Vice Chairman, Chief Creative Officer, Leo Burnett Worldwide Inc. (1997-2002) This is a book for everybody who wants to be more creative but doesn’t know where to start. It’s also for creative people who like the rest of us mortals need to jump-start their engines once in a while. Wayne Lotherington has a special gift for helping people generate big ideas and realize their creative potential. In Flicking Your Creative Switch , he shares some of his proven methods, based on 20 years in leading creative organizations, in simple language, with easy-to-use tools. — Peter Wilken , Partner, The Brand Company, Hong Kong At last, a powerful look at the ‘how to’ ; of creativity in a way that’s inspiring, witty, and most importantly, actionable. Wayne Lotherington is the new Edward de Bono —Dr. Michael Llewellyn-Williams , Founder & President, BrandMechanics Inc., San Francisco Nowadays successful businesses must be able to come up with new, breakthrough business ideas on-demand, and must be able to implement them at the speed of ‘e’. Wayne Lotherington offers them the best handbook on creative thinking that I’ve read. It is simple, clear, concise, actionable and inspirational. It will help any business generate better ideas than ever. If you need your business to be more creative, you need to ‘flick your creative switch’ right now. — Chris Jaques , CEO, The Bigthinking Group, UK A surprising number of people, even in so-called creative industries such as advertising, suffer from the belief that they themselves are not creative. Wayne Lotherington will quickly prove you wrong. This book lays out Wayne’s theory of creative thinking in a simple, easy-to-grasp way. There are numerous exercises to try, and useful tools that you can apply immediately to your daily life. Having attended Wayne’s courses, I can assure any reader that your mind will be bussing with possibilities, and eager to take on new creative challenges. Anyone can be creative. Wayne’s book will give you the courage to try. —Kate Bristow , Director of Strategic Planning, M & C Saatchi, Singapore
Funky Business : Talent Makes Capital Dance - Thryft
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Jonas Ridderstrale, Kjelle A. Nordstrom  | Pearson Education Limited

Funky Business : Talent Makes Capital Dance

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Goodreads rating: 3.88

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In the best-selling Funky Business Kjell Nordstrom and Jonas Ridderstrale launch a manifesto for difference in business. Move it. In 1995, 1000 new soft drinks were launched on the Japanese market. A year later, 1% of them were still for sale. Move it fast. If you are driving a 1990 model car, approximately six years were spent developing it. Today, most companies do that job in two years. Move it faster. At Hewlett Packard, the majority revenues come from products that did not exist a year age. Move it now. In Tokyo, you can order a customized Toyota on Monday and be driving it on Friday. More products, more markets, more people, more competition. In a world of abundance and excess, competition is total and competition is personal. Difference rules. If you think about it, most of what your business does could be bought from someone else using the Yellow Pages or an Internet search engine. How are you going to be attractive? By being more efficient? By doing it cheaper? Come on! This is the age of time and talent, where we are selling time and talent, exploiting time and talent, hiring time and talent, packaging time and talent. Today, the "critical resources" wear shoes and walk out the door around 5.30pm every day. Karl Marx was right; the workers should own the critical means of production - it's small, gray and weighs about 1.3 kilograms. It will move markets and it will make capital dance. Only talent will allow you to be unique, to escape business as usual. In this world we need business as unusual. We need innovative business. We need unpredictable business. We need Funky Business. This is business book as unusual.
Undeterred : The Six Success Habits of Women in Emerging Economies - Thryft
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If you’re an ambitious woman in Africa, Asia, Latin America, or the Middle East, there has never been a better time to be you. Markets are opening up. Businesses everywhere are expanding. Your career or business has unlimited potential. In UNDETERRED, you will find the keys to success, based on four years of research, deep expertise, and interviews with more than 250 relatable businesswomen around the world. These women will inspire you and Rania Anderson will guide you. Despite the obstacles successful women face, they remain undeterred. They persevere by developing the solutions and workarounds that makes sense within the contexts of their cultures. Do you want to be more successful? Do you want to be undeterred? Unlock your potential by cultivating the six success habits identified in this book. The world is waiting for the unique talents and skills you have to offer.
The Goal : A Process of Ongoing Improvement - Thryft
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This book, "The Goal: A Process of Ongoing Improvement," is a captivating novel that will challenge your conventional ways of thinking about management. Through the story of Alex Rogo, a harried plant manager on the brink of disaster, you will be taken on a thrilling journey of saving a failing factory and discovering the underlying rules of operations. Recommended for anyone looking to transform their approach to management and achieve ongoing improvement.
Billion-dollar Lessons - Thryft
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Chunka Mui, Paul B. Carroll  | Portfolio

Billion-dollar Lessons

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Goodreads rating: 3.86

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Billion-dollar Lessons provides insights on why businesses fail by examining more than 750 flameouts. The book's unique selling point is that it helps readers learn from the costly mistakes of others so they can avoid them. This is an ideal read for anyone interested in entrepreneurship or anyone who wants to succeed in business.
Competing for the Future - Thryft
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C.K. Prahalad, Gary Hamel  | Harvard Business Review Press

Competing for the Future

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Goodreads rating: 4.03

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"Competitive strategy book that focuses on future success. Useful for executives who want to stay ahead in the marketplace by developing industry foresight and proactively shaping industry structure. Offers a coherent model for identifying and accomplishing future goals. Provides practical advice on how to reinvent overall strategy and leverage resources to mobilize for the future."
Business Is Beautiful : The Hard Art of Standing Apart - Thryft
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Lynne Dobney, Nick Liddell, Dorothy MacKenzie  | Lid Publishing

Business Is Beautiful : The Hard Art of Standing Apart

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Goodreads rating: 4.25

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This book provides inspiring examples of companies which have achieved greatness not just through profit, but also by making valuable contributions to society. It challenges the belief that business should only focus on profit, and encourages readers to think about the bigger picture. The author offers unique insights into how businesses can stand apart by creating value beyond just financial performance. This book is perfect for anyone seeking to create a more meaningful and sustainable business.
Finding The Next Steve Jobs - How To Find, Keep And Nurture Creative Talent - Thryft
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Gene Stone, Nolan Bushnell  | Business Plus

Finding The Next Steve Jobs - How To Find, Keep And Nurture Creative Talent

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Goodreads rating: 4.05

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This book is a perfect read for entrepreneurs who are looking to expand their companies and build a team of creative individuals. Nolan Bushnell shares his experiences and insights on how to find, hire, and nurture the right talent. Readers can expect valuable tips and advice on how to create a work environment that fosters creativity and innovation, making it a must-read book for anyone who wants to build a successful business.
The Option Trader's Hedge Fund : A Business Framework for Trading Equity and Index Options (paperback) - Thryft
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This book can be a good read for someone who is already familiar with trading options and wants to take their skills to the next level. The unique feature of this book is the emphasis on managing option trades and running an option portfolio like a business with consistent returns. It provides real-world examples and a complete "operations manual" to help the reader set up their own one-man hedge fund. Users would appreciate the practical advice from both a professional options trader and a hedge fund manager with a focus on options-based portfolios.
The Risk-Driven Business Model : Four Questions That Will Define Your Company - Thryft
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How to outsmart riskRisk has been defined as the potential for losing something of value. In business, that value could be your original investment or your expected future returns.The Risk-Driven Business Model will help you manage risk better by showing how the key choices you make in designing your business models either increase or reduce two characteristic types of risk—information risk, when you make decisions without enough information, and incentive-alignment risk, when decision makers’ incentives are at odds with the broader goals of the company. Leaders who understand how the structure of their business model affects risk have the power to create wealth, revolutionize industries, and shape a better world.INSEAD’s Karan Girotra and Serguei Netessine, noted operations and innovation professors who have consulted with dozens of companies, walk you through a business model audit to determine what key decisions get made in a business, when they get made, who makes them, and why we make the decisions we do.By changing your company’s key decisions within this framework, you can fundamentally alter the risks that will impact your business.This book is for entrepreneurs and executives in companies involved in dynamic industries where the locus of risk is shifting, and includes lessons from Zipcar, Blockbuster, Apple, Benetton, Kickstarter, Walmart, and dozens of other global companies.The Risk-Driven Business Model demystifies business model risk, with clear directives aimed at improving decision making and driving your business forward.
Why Smart Companies Do Dumb Things : Avoiding Eight Common Mistakes in New Product Development - Thryft
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Recommendation: This book is a must-read for anyone who wants to understand why innovation initiatives fail and how to successfully develop and market new products. Hodock's case history approach and analysis of typical innovation blunders provide valuable insights on how to avoid the mistakes that can doom new product development. The book also offers best practices that can lead to successful innovation and a doubling of the bottom line for any company. Anyone interested in the future of American business will find this book informative and thought-provoking.
The Entertainment Economy - Thryft
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Michael J. Wolf | Crown Business

The Entertainment Economy

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Goodreads rating: 3.56

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"The Entertainment Economy" is a great read for those interested in understanding the various ways in which the entertainment industry influences the world economy. The author, Michael J. Wolf, provides insightful analyses on how principles and strategies used in the modern entertainment business are transforming the global culture. The book is well-researched, with Wolf drawing on his broad experience in media consultancy to deliver a well-written and comprehensive analysis."
Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing - Thryft
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Carolyn Tate | Wiley

Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

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Goodreads rating: 4.08

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If you're feeling disillusioned with traditional marketing tactics, "Conscious Marketing" may be a breath of fresh air. Carolyn Tate invites you on a transformative journey to rethink how you market, centering on ethics and purpose. It's more than just promoting products; it's about crafting a narrative that imbues your brand with integrity and connects deeply with your audience on a level that's both human and inspiring. Engage with this book, and you might just find your business evolving to be as profitable as it is principled.
Principles of Marketing : A Global Perspective - Thryft
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Recommendation: This book is a must-read for anyone interested in marketing. It provides a comprehensive understanding of marketing principles with a global perspective. With its concise language and engaging visuals, it makes learning easy and enjoyable, especially for non-native English speakers. The mix of international and Asian cases and vignettes adds real-world relevance to the concepts discussed. Additionally, the coverage of contemporary marketing issues ensures that readers stay up-to-date and develop critical thinking skills. Stay ahead of the game and dive into the exciting world of marketing with Principles of Marketing: A Global Perspective.
The Innovator's Solution - Creating and Sustaining Successful Growth - Thryft
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Michael E. Raynor, Clayton M. Christensen  | Harvard Business School Press

The Innovator's Solution - Creating and Sustaining Successful Growth

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A seminal work by bestselling author Clayton M. Christensen.In his international bestseller The Innovator's Dilemma, Clayton M. Christensen exposed this crushing paradox behind the failure of many industry leaders: by placing too much focus on pleasing their most profitable customers, these firms actually paved the way for their own demise by ignoring the disruptive technologies that aggressively evolved to displace them. In The Innovator’s Solution, Christensen and coauthor Michael E. Raynor help all companies understand how to become disruptors themselves.Clay Christensen (author of the award-winning Harvard Business Review article, “How Will You Measure Your Life?”) and Raynor not only reveal that innovation is more predictable than most managers have come to believe, they also provide helpful advice on the business decisions crucial to truly disruptive growth. Citing in-depth research and theories tested in hundreds of companies across many industries, the authors identify the processes that create successful innovation—and they show managers how to tailor their strategies to the changing circumstances of a dynamic world.The Innovator’s Solution is an important addition to any innovation library.Published by Harvard Business Review Press.
Mr. China - Thryft
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Tim Clissold | Constable & Robinson

Mr. China

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In the early 1990s, China finally opened for business, and Wall Street wanted to get in on the act. When the investment bankers arrived from New York with their Harvard MBAs, pinstripes and tassled loafers, ready to negotiate with the Old Cadres, the stage was set for a collision between Wall Street's billions and the world's oldest culture. This is the true story of a tough Wall Street banker who had reached the top and found that it wasn't enough. Looking for glory, he came to China to surf the next new investment wave and teamed up with an ex-Red Guard and an Englishman living in Beijing. Together, they raised over $400 million and bought up factories all over China. They thought the contracts were watertight. But then they began learning the hard way that China doesn't play by anyone else's rules. Left sitting in their boardrooms while their Chinese partners marched off in their own different directions, they watched their millions begin sliding towards the abyss. Faced with no option but to fight, they embarked on a series of desperate battles to regain control of their businesses. Their struggle reveals the human face of this vast and complex country that knows it must modernise but throughout history has always kept the advantage when dealing with outsiders. Clissold tells his at times surreal story with amusement and affection, and the result is exhilarating, an eye-opening account of the arcane world of traditional Chinese business and an instructive insight into the limitations of Wall Street and western business-school training. He opens a window of understanding between East and West in a truly exciting human-interest story that is a mix of adventure, farce and high finance.
Supergrowth Companies : Entrepreneurs in Action - Thryft
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Supergrowth Companies is a great read for entrepreneurs and managers who are looking for analytical insights to drive their businesses forward. The book provides a comprehensive examination of over 200 businesses, including The Body Shop and Amstrad, giving the reader access to the growth strategies, leadership styles, and organizational expansion tactics used by successful companies. With its combination of interviews and case studies, Supergrowth Companies offers practical advice for anyone committed to growing their business.
The Power of Pull : How Small Moves, Smartly Made, Can Set Big Things in Motion - Thryft
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In a radical break with the past, information now flows like water, and we must learn how to tap into its stream. Individuals and companies can no longer rely on the stocks of knowledge that they've carefully built up and stored away. Information now flows like water, and we must learn how to tap into the stream. But many of us remain stuck in old practices -- practices that could undermine us as we search for success and meaning. In this revolutionary book, three doyens of the Internet age, whose path-breaking work has made headlines around the world, reveal the adjustments we must make if we take these changes seriously. In a world of increasing risk and opportunity, we must understand the importance of pull. Understood and used properly, the power of pull can draw out the best in people and institutions by connecting them in ways that increase understanding and effectiveness. Pull can turn uncertainty into opportunity, and enable small moves to achieve outsized impact. Drawing on pioneering research, The Power of Pull shows how to apply its principles to unlock the hidden potential of individuals and organizations, and how to use it as a force for social change and the development of creative talent. The authors explore how to use the power of pull to:Access new sources of informationAttract likeminded individuals from around the worldShape serendipity to increase the likelihood of positive chance encountersForm creation spaces to drive you and your colleagues to new heightsTransform your organization to adapt to the flow of knowledgeThe Power of Pull is essential reading for entrepreneurs, managers, and anybody interested in understanding and harnessing the shifting forces of our networked world.
The Halo Effect... and the Eight Other Business Delusions That Deceive Managers - Thryft
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Philip M. Rosenzweig | Free Press

The Halo Effect... and the Eight Other Business Delusions That Deceive Managers

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Goodreads rating: 3.89

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The Halo Effect is a thought-provoking book that challenges the often-gullible reader who believes everything they might hear or see advertised. Rosenzweig presents an unconventional and humorous insight that will spur the reader on to think more critically and deeply about business success. This book is perfect for businesspeople looking to expand their knowledge and insights, and for students looking to develop their critical thinking skills.
Co-Opetition - Thryft
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Barry J. Nalebuff, Adam M. Brandenburger  | Currency Doubleday

Co-Opetition

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Goodreads rating: 3.99

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Co-Opetition could be a good read if you are a business owner or manager looking to explore innovative strategies to optimize outcomes. The book explains game theory to provide insights into how you can develop a co-opetition model. It offers a new framework that combines competition and cooperation for high-profit gains, which has been adopted by massive corporations like Intel, American Airlines, and NutraSweet. Reviewers have praised the book's ability to present a fresh way of thinking about business relationships by merging the best of both worlds rather than adhering to conventional competition principles.
Blue Ocean Classics - Thryft
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W. Chan Kim, Renée Mauborgne  | Harvard Business Review Press

Blue Ocean Classics

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Goodreads rating: 4.16

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Blue Ocean Classics could be a good read for business leaders looking to stay ahead of the curve. The book offers a path-breaking strategy for creating uncontested markets, and provides clear guidelines for leaders to inspire and unlock the potential of their employees. Kim and Mauborgne's framework for creating new markets gives a fresh perspective on traditional business thinking, making the book valuable for those seeking to understand the role of innovation and strategy in creating profitable growth.
Essentials of Entrepreneurship and Small Business Management , Global Edition - Thryft
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This text provides the knowledge and tools readers need to launch a business so that it has the greatest chance for success. The Foundations of Entrepreneurship; Inside the Entrepreneurial Mind: From Ideas to Reality; Designing a Competitive Business Model and Building a Solid Strategic Plan; Conducting a Feasibility Analysis and Crafting a Winning Business Plan; Forms of Business Ownership; Franchising and the Entrepreneur; Buying an Existing Business; Building a Powerful Marketing Plan; E-Commerce and the Entrepreneur; Pricing Strategies; Creating a Successful Financial Plan; Managing Cash Flow; Sources of Financing: Debt and Equity; Choosing the Right Location and Layout; Global Aspects of Entrepreneurship; Building a New Venture Team and Planning for the Next For any person interested in owning, operating, and managing a small business. This text is also a useful reference for entrepreneurs and managers of small businesses.
Reinventing the Product : How to Transform your Business and Create Value in the Digital Age - Thryft
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Create the personalized and compelling experiences that today's customers expect by harnessing AI and digital technologies to create smart connected products, with this cutting-edge guide from senior leaders at Accenture.Digital technology is both friend and foe: highly disruptive, yet it cannot be ignored. As traditional products transform into smart connected products faster than ever before, companies that fail to make use of it now put themselves in the firing line for disintermediation or even eradication.However, digital technology is also the biggest opportunity for product-making businesses to create the next generation of goods in the marketplace. In Reinventing the Product , Eric Schaeffer and David Sovie , both Senior Managing Directors at Accenture , show how this reinvention is made possible, to deliver truly intelligent, and often even autonomous, products.Reinventing the Product makes the case for companies to rethink their product strategy, innovation and engineering processes, including:- How to harness the opportunities of AI and digital technologies, such as IoT sensors, blockchain, advanced analytics, cloud and edge computing- Practical advice on transforming their entire culture to build the future of successful 'living products'- Features case studies from global organizations such as Faurecia, Signify, Symmons and Haier and interviews with thought leaders from top companies including Amazon, ABB, Tesla, Samsung and GoogleThis book provides the only advice any product-making company needs as it embarks on, or accelerates, its digitization journey.
Innovation Killers - How Financial Tools Destroy Your Capacity To Do New Things - Thryft
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Innovation Killers would be a good read for managers or entrepreneurs who want to understand and avoid common innovation mistakes. This book provides insights into common innovation mistakes made by companies and offers a way forward for management teams who want to avoid these obstacles and get innovation right. This book stands out for its credible authors and practical tips.
The Economist: Business Strategy : A Guide to Effective Decision-making - Thryft
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The Economist: Business Strategy could be a good read for entrepreneurs and managers who want to improve their decision-making skills. The book provides a clear understanding of the complexities of the modern business world and equips the readers with the tools and techniques to make effective strategic decisions. It also offers insights from successful and unsuccessful decisions that could benefit the readers in their decision-making process. Overall, the book is a practical guide that can help readers create and sustain a profitable business in the face of constant change.
The Art Of Profitability - Thryft
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Adrian J. Slywotzky | Business Plus

The Art Of Profitability

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The Art of Profitability is a great read for individuals seeking to improve their understanding of business profitability. It presents 23 different business models in a concise and challenging format, with each chapter featuring a dialogue between a young protégé and a teacher called David Zhao. Through this conversation, readers gain insights into the invisible principles that allow businesses to thrive even in tough economic times. The book provides specific actions that organizations can take to improve their bottom line within 90 days, making it an invaluable resource for CEOs, entrepreneurs and business owners seeking to grow their businesses.
Strategic Giving - The Art and Science of Philanthropy - Thryft
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"Strategic Giving" could be a great read for anyone interested in making a positive impact on the world through charitable giving. This book provides a comprehensive framework for developing a philanthropic strategy that can meet public needs while also expressing private beliefs and commitments. Readers will gain an understanding of the five essential elements of philanthropic strategy and learn how to integrate them for effective giving. This well-researched and thoughtful book is essential reading for donors, researchers, and anyone involved with the world of philanthropy.
Positioning - The Battle For Your Mind - Thryft
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Al Ries, Jack Trout  | Mcgraw-hill Companies

Positioning - The Battle For Your Mind

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Goodreads rating: 4.03

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Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a 'hole' not occupied by the leader, and avoid the pitfalls of letting a second product ride on the coattails of an established one. Revised to reflect significant developments in the five years since its original publication, Positioning reveals the fascinating case histories and anecdotes behind the campaigns of many stunning successes and failures in the world of advertising.
Doing Business Anywhere : The Essential Guide to Going Global - Thryft
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Tom Travis | Wiley

Doing Business Anywhere : The Essential Guide to Going Global

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Doing Business Anywhere is a must-read for entrepreneurs and business leaders aiming to expand their business globally. Tom Travis provides several real-life examples and six tenets of global trade to help readers understand the intricacy of global trade. With valuable insights into social responsibility, branding, and trade relations, this book is great for anyone looking to understand the different aspects of global trade and how to navigate them to ensure sustainable growth.
Platform Strategy : How to Unlock the Power of Communities and Networks to Grow Your Business - Thryft
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During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy , Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully. Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models. Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.
How Brands Grow : What Marketers Don't Know - Thryft
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Byron Sharp | Oxford University Press

How Brands Grow : What Marketers Don't Know

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How Brands Grow presents tried and tested laws for growing brands through evidence-based research. It explores topics such as how advertising works, the impact of price promotions, and loyalty programs. This book is highly recommended for marketing professionals who are looking to improve their brand growth strategies. Its distinctive feature is the evidence-based approach, which sets it apart from other marketing texts.
Understanding Emerging Markets : Building Business BRIC by Brick - Thryft
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This book is a must-read for anyone interested in understanding the dynamics of emerging markets. With a particular focus on the BRIC countries, it offers a comprehensive exploration of the opportunities and challenges of doing business in these economies. From cultural gaps to corporate social responsibility, the author delves into the key factors that influence success in emerging markets. Through real-world examples and insightful analysis, this book provides valuable insights and strategies for building a profitable business in developing economies. So, if you are an entrepreneur or a business professional looking to tap into the potential of emerging markets, this book is your go-to guide.
What the CEO Wants You to Know : The Little Book of Big Business - Thryft
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Ram Charan | Crown Business

What the CEO Wants You to Know : The Little Book of Big Business

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What the CEO Wants You to Know is a must-read for anyone interested in understanding the basics of running a successful business, from small startups to large corporations. Ram Charan's insights and clear, concise language make this book easy to follow and understand, even for those without a formal business education. The book breaks down complex business concepts into simple building blocks, allowing readers to truly understand how companies make money and operate as a total business. With universal laws of business success shared in this book, readers will gain the knowledge needed to take their business to greater heights.
The New New Thing : How Silicon Valley Defines the Ways We Think and Live as We Enter a New Century - Thryft
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Michael Lewis | Hodder & Stoughton

The New New Thing : How Silicon Valley Defines the Ways We Think and Live as We Enter a New Century

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Goodreads rating: 3.75

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This book offers a fascinating insight into the life and ambitions of one of Silicon Valley's most important entrepreneurs, Jim Clark. The journey Lewis takes us on aboard Clark's yacht is a thrilling and entertaining ride through the landscape of the super-rich in the tech world. The book provides a unique perspective on the birth of free enterprise in the twenty-first century, making it a must-read for anyone looking to understand the world of Silicon Valley.
The Momentum Effect - How To Ignite Exceptional Growth - Thryft
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J.C. Larreche | Ft Press

The Momentum Effect - How To Ignite Exceptional Growth

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A few rare companies have discovered the secret to sustained high momentum. They’ve learned how to create the conditions that lead to exceptional organic growth―which feeds on itself, continually accelerating the business forward. In The Momentum Effect , J.C. Larreche introduces a complete framework for gaining momentum, keeping it, and harnessing its power. Drawing on new research and powerful case studies, Larreche demonstrates the stunning role of momentum in value creation. He sets out the process for developing the “power offers” that lie at the heart of this powerful force. This book offers a systematic process for creating momentum that will work in any business, in any industry, and under any market conditions. You’ll learn how to create new value through a momentum strategy and build the leadership competencies to deliver highly profitable growth over the next six months…five years…even decades. •Pioneer or drive momentum and harness its stunning powerHow momentum-powered firms create 80% more shareholder value •Understand the drivers of momentum strategyCraft power offers, mobilize for growth, and more •Master the Momentum design and executionEight specific steps to implement a long-term winning momentum strategy •Climb the five-step Momentum Leadership LadderHow leaders can systematically generate and direct momentum "This book shows you how to build momentum for growth and leave your competitors trailing far in your wake!" –Sir Richard Branson "J.C. Larreche’s book, The Momentum Effect , is a must-read. It highlights why more marketing spend and further value extraction are not the key determinants for future growth. To create powerful momentum for exceptional growth, it is essential to offer innovative value to the marketplace. The Momentum Effect outlines just how to achieve this. The results are illuminating. ―W. Chan Kim & Renée Mauborgne, Authors of Blue Ocean Strategy "How can companies achieve exceptional and sustained growth? The Momentum Effect explores this challenge and reveals successful strategies for originating new sources of growth and value from customers with the power to unlock great potential.” ―Dr. Daniel Vasella, Chairman & CEO, Novartis AG, Basel/Switzerland
Millionaire Mindset - Habits and Simple Ideas for Success You Can Start Now - Thryft
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Millionaire Mindset Why you should buy this book? This book is written for those who understand that they can achieve success through a positive mental attitude, but are ready to go beyond visualisation and are looking for a practical guide in making the transition from visualisation to actualisation of becoming successful people. At almost twice the length of competing books in its genre, Millionaire Mindset will not only guide you though the most important traits and habits of millionaires it contains a bonus section with practical ideas that is the length of most ebooks in the genre, providing exceptional content and unsurpassed value for money. This book will help you master the game of money. The Problem with most success books Most success books focus only on positive thinking. Readers are often left charged and rejuvenated but after years of "thinking to grow rich," sometimes very little progress is made in life. The majority of other books in this genre contain the same recycled content (law of atraction). This book is different, this books is a more pragmatic in-depth look at the millionaire mind and strategies. This book will look at some of the most important traits of millionaires and their habits, but it also looks at some of their most powerful wealth building strategies. The FREE bonus section is filled with a host of simple practical ideas virtually anyone can adopt regardless of business acumen. This book goes beyond books like money master the game, and provides a more powerful indepth look into how wealth is generated. This book is intended to pick up where most other motivational books fail to deliver. It is designed to provide a pragmatic approach to success. You will not need to implement all the suggestions, just pick one or come up with your own and apply the principles contained in this book and you WILL be successful if you stick to your goals. What is the benefit of adding this book to your success book collection This book focuses on what makes millionaires financial successful. This book will show you how you to can be a millionaire by chronicling how they think and act. Our repetitive thoughts and actions is what becomes our habits.We will also look at a few practical ideas that can be adapted for those who have just started their millionaire journey or those looking to expedite their success. In this book, you will learn what you need to do to become successful in almost any field. This book is for everyone. If you are looking to increase your income, looking to buy a house or looking to become a millionaire you will learn principles that will help you become very successful. This book will help accelerate your path to success with the powerful principles and ideas it contains. Take the action and buy today or download for free with kindle unlimited.
Winning Combinations : Coming Wave of Entrepreneurial Partnerships Between Large and Small Companies - Thryft
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Recommendation: This book is recommended for entrepreneurs and executives who are interested in exploring innovative ways of expanding their business through collaborative ventures. The book provides extensive guidelines for establishing large/small alliances that can help meet a company's goals. It cites real-life examples of successful alliances featuring top American companies and explores global opportunities for entrepreneurial partnerships, featuring in-depth analyses of alliances involving Japanese, British, Swedish, and Eastern European firms. This book is a must-read for anyone looking to gain a much-needed edge in the global technological race.
Shark Tank Jump Start Your Business - How To Launch And Grow A Business From Concept To Cash - Thryft
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This book is perfect for aspiring entrepreneurs who want to start their own businesses or grow the existing ones. It provides practical advice, inspirational stories, and expert guidance from the Sharks themselves. With this book, you will learn how to shape your business idea, plan for a successful launch, and create a growth plan that will help you handle challenges and harness success. The unique feature of this book is the 'Where Are They Now' boxes that reveal what happened to some of the most popular contestants on the show and what they learned in the process. Overall, this book is a must-read for anyone who wants to jump-start their business and succeed in the competitive world of entrepreneurship.
Pro-Sumer Power! : How to Create Wealth by Buying Smarter, Not Cheaper! - Thryft
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"According to marketing expert Dr. Bill Quain, average people can produce above-average wealth through the power of pro-summing."
The Ten Commandments For Business Failure - Thryft
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Donald R. Keough | Portfolio Trade

The Ten Commandments For Business Failure

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Goodreads rating: 4.11

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Don Keough—a former top executive at Coca-Cola and now chairman of the elite investment banking firm Allen & Company—has witnessed plenty of failures in his sixty-year career (including New Coke). He has also been friends with some of the most successful people in business history, including Warren Buffett, Bill Gates, Jack Welch, Rupert Murdoch, and Peter Drucker.Now this elder statesman reveals how great enterprises get into trouble. Even the smartest executives can fall into the trap of believing in their own infallibility. When that happens, more bad decisions are sure to follow.This light-hearted “how-not-to” book includes anecdotes from Keough's long career as well as other infamous failures. His commandments for failure include: Quit Taking Risks; Be Inflexible; Assume Infallibility; Put All Your Faith in Experts; Send Mixed Messages; and Be Afraid of the Future.As he writes, “After a lifetime in business I've never been able to develop a step-by-step formula that will guarantee success. What I could do, however, was talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser.”
International Business - Thryft
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Ilkka A. Ronkainen, Michael H. Moffett, Michael R. Czinkota  | Cengage Learning

International Business

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Goodreads rating: 4.0

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This book is a great resource for anyone looking to gain a better understanding of the intricacies of international business, including cultural considerations and national policies. The emphasis on ethics and social responsibility also sets this book apart, making it a must-read for those interested in conducting business on a global scale. Readers will appreciate the comprehensive coverage of the subject matter and come away with a greater appreciation for the complexities of international business.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.