Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Creative Advertising: Ideas and Techniques from the World's Best Campaigns
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In stock: Well Read

If you're intrigued by the spark behind some of the most memorable ad campaigns, "Creative Advertising" could be a treasure trove for you. This book will not only fuel your own creativity but also give you a behind-the-scenes look at the ingenuity involved in crafting ads that resonate with audiences. Think of it as a masterclass in marketing creativity from the sharpest minds in the business.
Property vs Shares: Discover Your Knockout Investment Strategy
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Peter Koulizos | Wiley

Property vs Shares: Discover Your Knockout Investment Strategy

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Goodreads rating: 4.33

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If you're torn between the property market and the stock market, "Property Vs Shares" can be your financial compass. It's like having a mentor who guides you through the investment landscape, providing clarity on where your money might thrive. It's not just theory; it offers practical advice for shaping a portfolio that mirrors your risk tolerance and financial ambitions. This book is a navigation tool that helps demystify investment strategies for a clearer financial future.
Engineering Design : A Project-based Introduction - Thryft
Patrick Little, Clive L. Dym  | Wiley

Engineering Design : A Project-based Introduction

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Goodreads rating: 3.16

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This book can be a great read for engineering students looking to enhance their knowledge and practical skills in conceptual design methods, reporting and project management. The book offers unique insights into team behaviors and dynamics and introduces useful tools like objectives trees, morphological charts, and requirement matrices. It is a comprehensive guide to project-based learning and could be an essential addition to any engineer's library.
Consumer Behavior & Marketing Strategy, 9th Edition - Thryft
Peter Olsen | Mcgraw Hill Higher Education

Consumer Behavior & Marketing Strategy, 9th Edition

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Goodreads rating: 3.91

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If you're keen to dissect and understand the intricacies of what drives consumer spending, this book is for you. It melds psychological principles with marketing strategies, providing a robust framework for influencing purchasing decisions. As you immerse yourself in "The Wheel of Consumer Analysis," you'll find this comprehensive guide indispensable for crafting marketing campaigns that resonate with consumers on a deeper level.
What's Wrong with Money?: The Biggest Bubble of All - Thryft
Michael Ashton | Wiley

What's Wrong with Money?: The Biggest Bubble of All

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Goodreads rating: 5.0

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In stock: Very Good

If you've ever questioned the invisible threads that hold our financial system together, "What's Wrong with Money?" will likely resonate with you. Michael Ashton challenges assumptions about the stability of money, linking historical patterns to current risks. Considering you're keen on understanding deeper economic concepts and their real-life implications, this book promises to spur critical thinking, especially about the future of finance.
Learn to Earn: A Beginner's Guide to the Basics of Investing and Business

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If you've ever been curious about how the stock market ties together with the everyday businesses you're familiar with, "Learn to Earn" is a must-read. Peter Lynch, a seasoned investor, teams up with John Rothchild to break down financial concepts in an approachable manner. This isn't just a book, it’s a potential turning point in your financial literacy journey, especially if you're starting early and looking to make informed choices for your future.
Informatics 10 - Prospects for Intelligent Retrieval: Proceedings of a Conference Jointly Sponsored by Aslib, the Aslib Informatics Group and the Information Retrieval Specialist Group of the British Computer Society, King's College, Cambridge, 21-23 Mar - Thryft

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This book could be a good read for users who are interested in staying on the forefront of information retrieval technologies. With conference proceedings from leading organizations in the field, it offers insights into the latest developments in intelligent retrieval. Whether you're a researcher, an information professional, or simply curious about the future of information technology, this book will keep you informed and inspired.
Management in Minutes - Thryft

Management in Minutes

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All the tools you need for management success, this effective, compact guide will enable you to quickly grasp key management concepts and techniques. Contents include: Benchmarking, Branding, Core competition, Empowerment, Leadership, Mergers and acquisitions, Project management and the Supply chain.
Financial Markets and Institutions in Singapore - Thryft
Tan Chwee Huat | Singapore Univ Pr

Financial Markets and Institutions in Singapore

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In stock: Very Good

Recommendation: If you're looking to gain a comprehensive understanding of the financial landscape in Singapore, "Financial Markets and Institutions in Singapore" is the book for you. Written by a renowned finance expert, this book takes you through the operations of various financial institutions in Singapore, including banks, insurance companies, and finance companies. It delves into the workings of the capital market, money market, stock market, and more. With updated information on financial reforms and the latest developments, this book offers valuable insights into the banking industry in Singapore.
The Plot To Get Bill Gates - An Irreverent Investigation Of The World's Richest Man-- And The People Who Hate Him - Thryft
Gary Rivlin | Crown Business

The Plot To Get Bill Gates - An Irreverent Investigation Of The World's Richest Man-- And The People Who Hate Him

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Goodreads rating: 3.63

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Recommendation: - The Plot To Get Bill Gates is an insightful read that sheds light on the controversies surrounding the world's richest man in a witty and humorous manner. This book is highly recommended for those interested in the tech industry and the cult of celebrity surrounding some of its pioneers. The author presents a balanced yet irreverent approach to exploring the lives of the rich and famous and offers readers a unique perspective on the man behind Microsoft.
The Power Principle: Influence With Honor
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If you're looking to inspire people genuinely, "The Power Principle" can be your guide. Blaine Lee offers insights that go beyond traditional persuasion tactics, focusing on leading with honor instead of fear. Picking up this book means you're ready to elevate your ability to influence others by rooting your approach in respect for their autonomy. It's insightful for anyone looking to create deeper connections and lead in a more meaningful way.
The Presentation Book : How to create it, shape it and deliver it! Improve your presentation skills now. - Thryft
Emma Ledden | Ft Pr

The Presentation Book : How to create it, shape it and deliver it! Improve your presentation skills now.

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Goodreads rating: 3.95

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In stock: Very Good

Picture yourself stepping up to the podium, heart pounding. "The Presentation Book" is like a wise coach who believes in your potential. Emma Ledden has distilled the essence of engaging presentations into accessible wisdom. If you're yearning to captivate your audience, make your message resonate, and leave a lasting impression, this book is your toolkit. It doesn't just teach you to present; it transforms how you communicate your passion and ideas. Dive in to elevate your presentation game.
Double Your Listings, Double Your Income - Thryft

Double Your Listings, Double Your Income

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This book, Double Your Listings, Double Your Income by Sam Gian is a must-read for real estate agents who want to increase their income exponentially. The author shares strategies on how to list more properties and convert them into sales, resulting in a significant increase in income. With practical tips and real-world examples, readers can easily implement these strategies and see results. This book is highly recommended for anyone looking to take their real estate career to the next level.
Carolyn 101 : Business Lessions from the Apprentice - Thryft
Donald J. Trump, Stephen Fenichell, Carolyn Kepcher  | Touchstone

Carolyn 101 : Business Lessions from the Apprentice

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Goodreads rating: 3.35

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The book is a great read for women in the early stages of their careers or those aspiring to be better in the business world. The book is unique because of the author's perspective and her experience working with one of the most successful businessmen in the world. The book highlights various strategies for professional growth, time management, and networking that are crucial to success in the modern business world. The book also emphasizes the importance of maintaining a work-life balance, making it an enjoyable read for anyone looking to excel in their careers while maintaining their personal lives.
Ben & Jerry's Double-Dip: Lead With Your Values and Make Money, Too

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In stock: Very Good

If you've ever dreamed of starting a business that doesn't compromise on its ethos for profits, "Ben & Jerry's Double-Dip" is a scoop of inspiration. Ben and Jerry show how they churned ethical practices with entrepreneurial spirit to create a brand synonymous with both taste and integrity. Their story might just be the secret ingredient you need to blend success with social responsibility in your own ventures.
Charting The Corporate Mind - Thryft
Ronnie Lessem, Charles Hampden-Turner  | Blackwell Publishers

Charting The Corporate Mind

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Goodreads rating: 3.4

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In stock: Well Read

If you're someone who's constantly looking to tackle the complex strategic decisions that today's fast-paced corporate world demands, "Charting The Corporate Mind" could serve as your thought compass. It doesn't just theorize; it provides practical learning systems backed by real-world success stories from leading companies. This could be the guide you need to navigate through business dilemmas and come out on top.
Media Audiences : Effects, Users, Institutions, and Power - Thryft
John L. Sullivan | Sage Publications, Inc

Media Audiences : Effects, Users, Institutions, and Power

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Goodreads rating: 2.93

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In stock: Very Good

If you're curious about the multifaceted relationship between media and audience, "Media Audiences" offers a thorough exploration that's particularly relevant in an era where content consumption is omnipresent. It peels away the layers of how we're shaped by media and yet, shape it in return—perfect for anyone interested in the nuances of media influence and the evolution of audiences as both consumers and producers.
No B.S. Time Management for Entrepreneurs: The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Time Productivity and Sanity - Thryft

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If you’re struggling to keep up with the relentless pace of new tech and communication overload, this book is like a life raft. Dan S. Kennedy cuts through the chaos with a straightforward approach to managing your time effectively, so you can focus on what’s truly important for your business. It's like having an experienced mentor who ensures you invest your hours where they count, freeing you from the trivial many to conquer the essential few.
Cornerstones of Managerial Accounting (AISE) - Thryft
Don R. Hansen, Maryanne M. Mowen  | South Westren College

Cornerstones of Managerial Accounting (AISE)

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Goodreads rating: 3.59

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In stock: Very Good

This book is recommended for those who want to gain a thorough understanding of managerial accounting. It covers the essential topics in an organized manner and provides clear explanations, making it easy to learn and comprehend. The book focuses on solving real-world problems using managerial accounting techniques and includes numerous examples and exercises to reinforce concepts.
Brothers of Iron : How the Weider Brothers Created the Fitness Movement and Built a Business Empire - Thryft
Joe Weider, Ben Weider  | Sports Publishing

Brothers of Iron : How the Weider Brothers Created the Fitness Movement and Built a Business Empire

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Goodreads rating: 4.04

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In stock: Like New

This book would be a great read for anyone interested in the fascinating story of how the Weider brothers single-handedly propelled the fitness industry to unprecedented heights. With their passion, determination, and unwavering belief in the power of strength training, Joe and Ben Weider took bodybuilding from the outskirts to the mainstream. Through their journey, readers will be captivated by their entrepreneurial spirit, their commitment to inclusivity, and their relentless pursuit of excellence. Get ready to be inspired and motivated to reach your own potential as you follow the incredible rise of these two visionary brothers.
The New PR : An Insider's Guide to Changing the Face of Public Relations - Thryft

The New PR : An Insider's Guide to Changing the Face of Public Relations

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Goodreads rating: 3.17

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In stock: Well Read

This book is a must-read for anyone looking to update their public relations strategies and stay relevant in today's fast-changing landscape. Phil Hall provides insights into the latest trends and best practices, including virtual and experiential marketing, that will help readers stay ahead of the curve. Users will appreciate the practical advice and real-world examples that are sure to enhance their understanding and implementation of effective PR strategies.
$1,000,000 in Property in One Year - Thryft
Steve McKnight | Wrightbooks

$1,000,000 in Property in One Year

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Goodreads rating: 4.29

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In stock: Very Good

If property investment has caught your eye but the shifting sands of the market intimidate you, "1,000,000 in Property in One Year" could be your guiding compass. Steve McKnight's book not only offers insight into adapting to a changing economic landscape, but also gives practical strategies that helped real investors thrive against the odds. It's an invigorating blend of motivational success stories and actionable investment education that might just be the catalyst for your own property journey.
The Gathering Storm - Thryft
Patrick L. Young, Howard Marks, Lee Robinson  | Derivatives Vision

The Gathering Storm

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Goodreads rating: 4.0

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"The Gathering Storm" isn't just a tome on the complex dance of the world economy; it's an act of philanthropic commitment. Each chapter reads as a perspicacious forecast by experts who saw the storm clouds of economic upheaval before they broke. If you're someone who appreciates a deep dive into financial analysis while contributing to a greater cause, this book delivers enlightening perspectives with the bonus that your purchase aids charities worldwide.
Group Dynamics, International Edition - Thryft
Donelson R. Forsyth | Wadsworth Cengage Learning

Group Dynamics, International Edition

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Goodreads rating: 3.58

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Group Dynamics is a great read for anyone interested in gaining a comprehensive understanding of group dynamics. Forsyth uses a combination of research and real-life case studies to provide readers with a deeper understanding of each topic. The book covers various disciplines such as psychology, law, education, sociology, and political science. It is an exciting read that takes the reader beyond simple exposure to basic principles and research findings.
MHPE: How to Manage Performance - Thryft
Chou-Hou Wee | Mcgraw-hill Education (asia)

MHPE: How to Manage Performance

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Goodreads rating: 0.0

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In stock: Very Good

This book could be a good read for you if you're a frontline supervisor or manager looking to improve productivity and performance in your workplace. It provides 24 practical strategies and action steps to effectively communicate your performance expectations and motivate high-performing employees. By implementing these techniques, you can inspire breakthrough performance and strengthen both your career and your team's competitive strength. Let this book be your guide to achieving renewed commitment and success in managing performance.
ABC of Getting the MBA Admissions Edge: Us Version - Thryft
Alan Mendonca, Matt Symonds  | Mba Site, Ltd

ABC of Getting the MBA Admissions Edge: Us Version

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Goodreads rating: 3.83

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In stock: Well Read

The ABC of Getting the MBA Admissions Edge is a comprehensive guide for those seeking admission into MBA programs in the United States. Written by experts in business education, the book provides detailed analysis of each school's application process, helping readers maximize their chances of acceptance. Its 645 pages are packed with useful information and insights, making it an invaluable resource for any aspiring MBA student.
Stab Your Way to the Top - Thryft
Martin Wakeman | Kogan Page

Stab Your Way to the Top

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In stock: Very Good

Recommendation: If you're tired of reading the same old 'how-to-succeed-in-business' books and looking for something much more unconventional, then Stab Your Way to the Top is the perfect read for you. With hilarious cartoons and witty prose, it provides a satirical guide on how to advance in your career through ruthless behavior. Although it may not be for everyone, this book is a refreshing and unique take on an all too serious subject.
Clarity: Focusing on What Matters
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Shandel Slaten | Dynastiebooks

Clarity: Focusing on What Matters

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Goodreads rating: 4.5

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In stock: Very Good

You might feel like life has handed you a blurry map for your journey. "Clarity: Focusing On What Matters" is like a pair of glasses tailored to your eyes, aligning your vision with your ambitions. Its practical wisdom and weekly challenges offer a personal development workout. If you strive for success with sincerity and purpose, this book is like a compass pointing you towards your true north.
The New Positioning : The Latest on the World's # 1 Business Strategy - Thryft
Trout | Mcgraw-hill Inc.,us

The New Positioning : The Latest on the World's # 1 Business Strategy

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Goodreads rating: 5.0

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In stock: Very Good

"The New Positioning" is a must-read for business owners looking to keep their companies moving onward and upward in a world where brand allegiance is harder to hold. Jack Trout provides valuable insights into the mind and how it works, along with case studies on repositioning and "tricks of the trade" learned over 25 years of work. The book's most unique feature is its detailed examination of the five most important mental elements in the positioning process, making it an essential read for anyone interested in maximizing their business's potential for growth.
Consumer Behavior : International Edition - Thryft

Consumer Behavior : International Edition

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This book is great for undergraduate or first year MBA students who want to understand how the Internet has changed the way people obtain information about potential purchases. With a strong empirical and market segmentation approach, it includes 32 Active Learning mini-cases, making it interactive and engaging. The book's most unique feature is its focus on the digital era, making it a must-read for anyone interested in understanding consumer behavior in the modern age.
Orchestrating Collaboration at Work : Using Music, Improv, Storytelling, and Other Arts to Improve Teamwork - Thryft

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In stock: Very Good

If you're looking to spice up your team meetings or you're a facilitator aiming to break the ice in an unconventional way, "Orchestrating Collaboration at Work" could be your go-to resource. Linda Naiman employs the vibrancy of the arts to breathe new life into team dynamics, bridging creativity with professional growth. Engage with this book and watch the walls between colleagues become canvases for collaboration.
Managing Change - Creating Success - Thryft
Patrick Forsyth | Kogan Page

Managing Change - Creating Success

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Goodreads rating: 3.5

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If the winds of change are swirling around you, especially in your professional life, "Managing Change - Creating Success" could be the ally you need. It's like having a wise mentor walk you through the steps of navigating change in a business setting, so you can come out not just unscathed but actually thriving. The approaches here aren’t theoretical musings; they’re battle-tested tactics that have helped others, and they might just make the difference for you too.
Consumer Behavior : Global Edition - Thryft

Consumer Behavior : Global Edition

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Goodreads rating: 4.0

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In stock: Well Read

This book is a must-read for marketing professionals and students who wish to understand the significance of consumer behavior in developing effective marketing strategies. With a focus on the impact of new media on consumer behavior, the 10th edition of Consumer Behavior by Leon Schiffman is a comprehensive guide that explores the various ways in which the study of consumer behavior helps in developing, planning, and implementing marketing strategies. The book covers a wide range of topics including consumer motivation, attitudes, decision making, and post-purchase behavior. Overall, this book provides an in-depth understanding of how consumer behavior affects marketing decisions and how marketers can utilize this knowledge to their advantage.
Writer's Guide To Book Editors, Publishers, And Literary Agents, 1998-1999 - Who They Are! What They Want! And How To Win Them Over! - Thryft

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For aspiring authors, this book provides comprehensive insights into publishing houses and literary agents in the US and Canada, along with practical advice on how to avoid common mistakes and improve the chances of getting representation. The book also includes valuable essays on topics such as how to write an effective query letter, and how to master ghostwriting and collaboration. Jeff Herman's extensive experience in the industry adds credibility to the information presented.
A Problem-Finding Approach to Effective Corporate Planning - Thryft
Robert J. Thierauf | Praeger

A Problem-Finding Approach to Effective Corporate Planning

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In stock: Very Good

This book could be a good read for anyone involved in corporate planning as it introduces a problem finding approach that allows for proactive identification of future opportunities and challenges. It provides real-world examples to illustrate how the approach can be applied to operational, tactical, and strategic problems for better results. Users may appreciate the opportunity to go beyond typical problem-solving efforts to preempt future problems and position themselves for success.
Niche: Why the Market No Longer Favours the Mainstream
James Harkin | Abacus Software

Niche: Why the Market No Longer Favours the Mainstream

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Goodreads rating: 3.36

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In stock: Well Read

Are you feeling lost amid market giants and their offerings? 'Niche' might just guide you to illuminate your path forward. James Harkin captivates with cases showing that specificity beats ubiquity, detailing how brewing passion in a compact domain could lead to expansive success. It's a must-read if you're contemplating carving out your own unique space in the business ecosystem.
There's an Elephant in the Room - Thryft
Matt L Rawlins | Amuzement Publications

There's an Elephant in the Room

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Goodreads rating: 2.8

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This book is a must-read for anyone who works in teams or organizations. The story of four misfits in a dying company, who choose to be honest with each other, is both engaging and insightful. The book's unique approach to addressing the elephant in the room shows readers how to confront the difficult conversations that are needed for growth and success. With its powerful message, this book is perfect for anyone who wants to unleash their potential and achieve great things.
Make a Fortune Promoting Other People's Stuff Online - Thryft
Rosalind Gardner | Mcgraw Hill

Make a Fortune Promoting Other People's Stuff Online

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Goodreads rating: 2.96

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In stock: Very Good

If you've been curious about affiliate marketing and are looking for a comprehensible entry point, this book could be a valuable resource. Rosalind Gardner's step-by-step approach demystifies the process, offering practical advice from her own experience to help you avoid common pitfalls and get started on a promising path. For a change, it’s a guide that speaks from a place of tested success and industry know-how.
Big Deal : 2000 and Beyond - Thryft
Bruce Wasserstein | Grand Central Pub

Big Deal : 2000 and Beyond

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Goodreads rating: 3.84

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In stock: Very Good

This book is perfect for business enthusiasts who want to understand more about Wall Street deal-making. Bruce Wasserstein uses his extensive experience to explain the intricacies of corporate mergers and acquisitions and provides valuable insights into the history and tactics behind billion-dollar deals. Readers will appreciate how the author's unique perspective offers a deep understanding of the complexities involved in such transactions.
Shift - Inside Nissan's Historic Revival - Thryft
Carlos Ghosn | Crown Business

Shift - Inside Nissan's Historic Revival

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Goodreads rating: 3.92

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In stock: Well Read

Shift is an impeccable example of bold business innovation and inspiring leadership. Carlos Ghosn's story is a testament to how taking risks and breaking traditional thinking can lead to unparalleled success. It's a must-read for anyone looking for insight on how to lead their teams towards success in the face of adversity.
How to Manage: The Art of Making Things Happen - Thryft
Jo Owen | Prentice Hall

How to Manage: The Art of Making Things Happen

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Goodreads rating: 3.91

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In stock: Very Good

"How to Manage" delivers a comprehensive playbook for anyone stepping into a management role or those already navigating it. Its conversational approach unpacks complex ideas into digestible steps, offering a bridge between management theory and the messier realities of leadership. It's like having a mentor at your fingertips, guiding you through every challenge with wisdom and wit. Perfect if you want to lead effectively without wading through dense academic jargon.
Strategic Writing : Multimedia Writing for Public Relations, Advertising, and More - Thryft
Charles Marsh, David W. Guth, Bonnie Poovey Short  | Routledge

Strategic Writing : Multimedia Writing for Public Relations, Advertising, and More

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Goodreads rating: 3.62

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In stock: Very Good

Strategic Writing provides a comprehensive guide to various types of written communication, making it ideal for students and professionals looking to improve their skills. The "recipe" approach and numerous examples are especially helpful, and the spiral binding makes it easy to use. This book is highly recommended for anyone looking to improve their writing abilities and achieve success in PR, advertising, or business communication.
Fiasco: Blood in the Water on Wall Street - Thryft
Frank Partnoy | Profile Books Ltd

Fiasco: Blood in the Water on Wall Street

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Goodreads rating: 3.92

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Imagine diving into the chaotic heart of the '90s financial scene. "Fiasco: Blood In the Water on Wall Street" offers that adrenaline rush via Frank Partnoy's first-hand account. You'll practically feel the tension and frenzy of an era where the complexity of securities bewilder even their creators. It's a must-read if you're fascinated by the intricate, often murky world of high finance and want a genuine peek behind the curtain.
Thriving on Chaos: Handbook for a Management Revolution
Tom Peters | Knopf

Thriving on Chaos: Handbook for a Management Revolution

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Goodreads rating: 3.96

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If you're intrigued by leadership or run a business and feel the ground constantly shifting, "Thriving on Chaos" is a must-read. Thomas J. Peters's insights from the late '80s remain strikingly relevant, offering strategies to turn turbulent economic times into opportunities for growth. It's a guide that encourages embracing change rather than fearing it, making it especially pertinent in today’s fast-paced business environment.
ISO9001 : 2000 - A New Paradigm for Healthcare - Thryft
Bryce E. Carson | Asq Pr

ISO9001 : 2000 - A New Paradigm for Healthcare

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Here's why ISO9001:2000 - A New Paradigm for Healthcare could be a good read for you: 1. If you're interested in improving healthcare systems through standardized processes, this book provides a comprehensive overview of ISO9001:2000 standards and how they can be applied specifically in the healthcare sector. 2. With practical tools and resources included on the accompanying CD-ROM, such as a self-assessment tool and sample quality systems manual, this book offers hands-on guidance to help healthcare professionals implement and maintain quality management systems. 3. By focusing on the unique needs of the healthcare industry, this book delves into specific challenges and considerations that healthcare organizations face, making it a valuable resource for anyone working in healthcare quality improvement.
Film Directing : Killer Style and Cutting Edge Techniques - Thryft
Renee Harmon | Lone Eagle Pub Co

Film Directing : Killer Style and Cutting Edge Techniques

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Goodreads rating: 3.2

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Recommendation: This book is a must-read for aspiring directors seeking to develop their filmmaking skills. Renee Harmon's unique perspective provides practical advice on managing all aspects of the film production process. From pre-production to post-production, this book offers a comprehensive guide for both amateur and professional filmmakers looking to take their craft to the next level.
Presenting for TV and Video
Joanne Zorian-Lynn | A&c Black

Presenting for TV and Video

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If the thought of speaking on camera fills you with dread, or if you simply want to polish your video presentation skills, this book is a treasure trove of practical advice. Joanne Zorian-Lynn’s expertise could just be the confidence boost you need to shine on screen and nail your next video project or TV appearance.
Jack Welch and the 4E's of Leadership - How to Put GE's Leadership Formula to Work in Your Organization

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If you're intrigued by the prowess that drove General Electric to its legendary status, this book is tailor-made for you. Jeffrey A. Krames decodes Jack Welch's renowned 4E's of leadership into an actionable blueprint. It's a read that could fundamentally change how you nurture leadership within your team or organization, drawing from tried-and-true practices of one of the business world's most admired CEOs.
Marketing - Thryft
Paul Baines, Chris Fill, Kelly Page  | Oxford University Press

Marketing

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Goodreads rating: 3.45

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This book would be a good read for anyone who wants to understand the fundamentals of marketing in a practical and comprehensive manner. With its contemporary case studies and review questions, it provides real-world examples and opportunities for self-assessment. Whether you are a beginner or someone looking to sharpen your marketing skills, this book will guide you through the basic principles and help you master the art of marketing.
The Wantmakers : The World of Advertising: How They Make You Buy - Thryft
Eric Clark | Viking Adult

The Wantmakers : The World of Advertising: How They Make You Buy

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Goodreads rating: 3.67

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The Wantmakers provides a comprehensive look into the world of advertising, unveiling the manipulation tactics used by advertising firms to shape consumer behavior. The book dives into the strengths and weaknesses of the industry, and reflects on the impact of this manipulation on our lives, from the products we buy to the people we vote for. A must-read for those interested in understanding the power of advertising.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.