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E-shock 2000 : The Electronic Shopping Revolution - Strategies for Retailers and Manufacturers

Regular price RM21.57 MYR RM14.26 MYR 34% off
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Navigate e-shopping with confidence

This book will be a good read for business owners and entrepreneurs who want to understand the impact of electronic shopping on traditional retail and manufacturing industries. The author provides a roadmap for survival and includes interviews with major players such as Dixons and Amazon.com. The book is also updated to include recent developments such as digital television, making it a relevant and insightful guide for navigating the world of e-shopping.

Sale

E-shock 2000 : The Electronic Shopping Revolution - Strategies for Retailers and Manufacturers

Regular price RM21.57 MYR RM14.26 MYR 34% off
Unit price
per
ISBN: 9780333802335
Estimated First-hand Retail Price: RM76.18 MYR
Publisher: Palgrave Macmillan
Date of Publication: 1999-01-01
Format: Paperback
Related Collections: Technology, Business, Economics
Goodreads rating: 3.0
(rated by 1 readers)

Description

e-Shock was a landmark book that analysed the impact of the electronic shopping revolution on major retailers and manufacturers and the strategic options available for the future. It had a strong and widespread impact upon companies and provided a timetable and roadmap for survival. In this revised and updated e-Shock 2000 the author takes account of recent developments, including digital television, and includes interviews with some of the leading players in electronic shopping; Dixons, Amazon.com, Microsoft Web TV and British Interactive Broadcasting.
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Navigate e-shopping with confidence

This book will be a good read for business owners and entrepreneurs who want to understand the impact of electronic shopping on traditional retail and manufacturing industries. The author provides a roadmap for survival and includes interviews with major players such as Dixons and Amazon.com. The book is also updated to include recent developments such as digital television, making it a relevant and insightful guide for navigating the world of e-shopping.