Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Business Secrets of Australia's Most Successful Woman Entrepreneur
James Kirby | John Wiley & Sons

Business Secrets of Australia's Most Successful Woman Entrepreneur

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Goodreads rating: 2.0

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If you're fascinated by self-made success stories, especially those breaking gender norms, Janine Allis's story will inspire you. It's not just a business manual but a narrative of grit, entrepreneurship, and the power of innovation. James Kirby offers a compelling look into the life and strategy of a woman who built a multimillion-dollar empire from scratch, perfect for aspiring entrepreneurs needing motivation.
Marketing: The Core w/OLC and Premium Content - Thryft
Roger A. Kerin, Steven W. Hartley, William Rudelius  | Mcgraw-hill Europe

Marketing: The Core w/OLC and Premium Content

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Goodreads rating: 3.2

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If you're pressed for time but need to absorb the fundamentals of marketing efficiently, "Marketing: The Core" could be your academic ally. It packs the punch of a full marketing course into a digestible format, offering a practical roadmap for mastering the essentials. You'll appreciate the straightforward writing and the up-to-date information designed to fit into a single semester. This book is aimed to give you what you need, without any fluff, ensuring that you're learning time is well spent.
ISO 9000 for Small Businesses : A Guide to Cost-effective Compliance - Thryft
Ray Tricker | Butterworth-heinemann

ISO 9000 for Small Businesses : A Guide to Cost-effective Compliance

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Goodreads rating: 4.0

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This book provides a comprehensive guide to ISO9000 compliance, specifically tailored for small businesses with limited resources. It helps readers understand the requirements of the International Quality System Standard, so they can develop a quality plan that meets the demands of their customers and the marketplace. Highly recommended for small business owners looking to enhance their competitiveness.
The Complete Guide to Investing in Property
Liz Hodgkinson | Kogan Page Ltd

The Complete Guide to Investing in Property

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Goodreads rating: 2.5

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If you're considering property investment, this book has you covered. It delves into various strategies, from renting out rooms to engaging in property development, and provides an updated perspective, particularly relevant if you've been pondering the impact of market changes. Handy for both seasoned investors and newbies, it can be a reliable guide through the maze of property investment options and legalities.
If you've ever felt like you're on the brink of losing control at work, "Self-Leadership and the One Minute Manager" could be the fresh perspective you need. It's not just a book; it's a transformative experience that equips you with the tools to take charge of your success. The narrative of Steve's journey, guided by the wisdom of a magician, translates complex leadership concepts into actionable strategies, making it a relatable and inspiring read for anyone looking to elevate their professional standing and personal satisfaction.
The Blame Machine: Why Human Error Causes Accidents

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If the intricacies of organizational safety protocols and the human aspect of accidents intrigue you, "The Blame Machine" could be an eye-opener. The book seeks to shift the focus from finger-pointing to understanding the root causes of accidents. You'll dive into real-world disasters, dissect how systemic failures contribute, and maybe you'll be inspired to advocate for a shift in how companies deal with human error. This read could change the way you perceive accountability in the workplace.
Your Creative Mind: Disrupt Your Thinking, Abandon Your Comfort Zone, Develop Bold New Strategies

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Imagine shaking up the status quo at work. "Your Creative Mind" isn't just motivating—it's a practical toolkit for transforming the way you think. It's like a personal coach urging you to break out of comfortable patterns. You'll find yourself adopting these strategies, eager to see where your revitalized creative process takes you and your company.
Advertising in the Market Place - Thryft
John D. Burke | Mcgraw-hill Education - Europe

Advertising in the Market Place

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Goodreads rating: 4.0

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This book could be a good read for business owners, marketers, and advertising professionals. It offers insights into successful advertising strategies and tactics, providing knowledge essential to driving sales and managing a business. The author explores different types of advertising, ways to measure effectiveness, and case studies of successful campaigns to help readers better understand the market.
Thibaut Meurisse | Rupa Publications

Life Changing Habits: Blueprint for Success and Happiness

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Goodreads rating: 4.32

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If you've been wanting to turn your aspirations into tangible daily practices, "Life Changing Habits" could be the nudge you need. Meurisse's approach simplifies habit formation, making it accessible and sustainable. You'll find the straightforward advice in this book refreshing, especially if you're weary of complicated self-help regimes. It's a practical guide for anyone seeking a happier, more successful life without the overwhelm.
Success in Statistics - Thryft
Fred Caswell | Trafalgar Square

Success in Statistics

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"Success in Statistics" is an excellent book for individuals seeking to master statistical concepts and techniques. With its comprehensive coverage of topics and clear explanations, readers can easily absorb the content and apply their newfound knowledge to real-life situations. Caswell’s writing style is engaging and easy to follow, making it an excellent resource for anyone looking to improve their statistical skills.
Unscripted with Sarah Meier and Vicky Herrera - Thryft
Sarah Meier | Jaime Daez

Unscripted with Sarah Meier and Vicky Herrera

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This book would be a good read for anyone seeking inspiration from real-life stories of success. Unscripted offers candid and unfiltered conversations with influential figures from various fields, providing valuable insights and lessons learned. It captures the essence of these conversations, allowing readers to delve into the minds of these inspiring individuals and learn from their journeys. It's a book that reminds us that success is not scripted, but rather a result of passion, hard work, and perseverance.
Peak Performers - Thryft
Charles Garfield | William Morrow Paperbacks

Peak Performers

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Goodreads rating: 4.03

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"Peak Performers" by Charles Garfield can be a good read for anyone looking to achieve extraordinary results in their life. This book breaks down the six common attributes that all peak performers share and shows how anyone can develop these skills to achieve personal growth and success. Readers will appreciate the practical, applicable advice given in this book, and how it inspires them to become the best version of themselves.
Personal Financial Planning - 2nd Edition - Thryft

Personal Financial Planning - 2nd Edition

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If plotting out your financial road map feels overwhelming, Chan and Chin's guide might be just the compass you need. This second edition is a thorough resource for anyone looking to understand the ins and outs of financial planning, with a clear, step-by-step approach that can help you make informed decisions about your money. It's practical, detailed, and designed to empower you to build a secure future on your terms.
Business Processes and Information Technology
Ulric J. Gelinas Jr. | South-western College Pub

Business Processes and Information Technology

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Goodreads rating: 4.0

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If you've ever been curious about how technology can streamline business practices or how to govern the digital aspects of a company, "Business Processes and Information Technology" might just be the book you need. It's a comprehensive dive into the marriage of IT and business processes, perfect for students or professionals eager to master the interplay of technology in a corporate setting. The discussions on control and security, particularly regarding financial systems, are not just informative but could be crucial for anyone looking to keep their enterprise tech-savvy and secure.
Naked People Won't Help You
Steve Ozer | Possibility Press

Naked People Won't Help You

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Goodreads rating: 3.67

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If the thought of public speaking sends shivers down your spine, Steve Ozer's "Naked People Won't Help You" could be your lifeline. Wrapped in a humorous tone, Steve shares his step-by-step process which is both reassuring and actionable, making the elusive art of confident speaking accessible. Ozer's personal triumph over his own fears adds authenticity to his advice, ensuring you feel understood and supported through your journey to speaking success.
Successful Assertive Management
Ken Lawson | Barrons Educational Series

Successful Assertive Management

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Goodreads rating: 3.67

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If you're looking to enhance your management prowess without wading through dense theory, "Successful Assertive Management" is your kind of read. It's a toolbox in book form, providing actionable advice with straightforward checklists and tips that help you apply the concepts immediately. Perfect for those moments when you need quick guidance on matching tasks to talent or clear communication techniques while motivating your team.
Foundation Quantitative Methods for Business
Mik Wisniewski | Pearson

Foundation Quantitative Methods for Business

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Goodreads rating: 3.0

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If you're diving into a business degree and worried about your mathematical foundation being a bit rusty, "Foundation Quantitative Methods for Business" could be an essential companion. This book doesn't just crunch numbers; it focuses on real-world applications, helping you understand how these methods apply to business scenarios. Plus, you'll get to see how business software tackles these problems, bridging the gap between academic concepts and practical tools you're likely to use in your career.
Dare to Be Different
Sandro Forte | Management Books 2000 Ltd

Dare to Be Different

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Goodreads rating: 4.4

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If you've ever felt like an outsider or questioned the status quo, "Dare to Be Different" might resonate with you deeply. Alessandro Forte inspires you to embrace your individuality and use it as a strength. It's a motivating read for anyone looking to break free from societal norms and craft a life that's true to themselves.
Prentice Hall Quality Yearbook - Thryft

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This book could be a good read for you if you're interested in understanding the fundamental change that occurred in the quality assurance field in the late 90s. Richard B. Clements explores the shift from the dogma of quality gurus to the standardization of management systems via ISO 9000 and its related cousin. Dive into the evolution of Quality Assurance and gain insights into how it shaped the industry during that period.
Crossing the Chasm
Geoffrey A. Moore | Harperbusiness

Crossing the Chasm

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Goodreads rating: 4.02

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If you're wrestling with the challenge of marketing innovative products in an ever-evolving tech landscape, "Crossing the Chasm" could be your game-changer. Geoffrey A. Moore's strategies target that crucial leap between early adopters and the larger mainstream market, making it an indispensable resource for entrepreneurs and marketers in the tech space looking to scale their reach.
Why Things Go Wrong, Or, The Peter Principle Revisited
Laurence J. Peter | Harpercollins

Why Things Go Wrong, Or, The Peter Principle Revisited

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Goodreads rating: 3.41

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If you're captivated by the idiosyncrasies of workplace dynamics and have ever wondered why inefficiency sometimes prevails in organizations, Laurence J. Peter's examination could be a lightbulb moment for you. It’s a satirical yet profound look at how people get promoted to their level of incompetence, with enough chuckles and head-nods to keep you turning the pages.
Inside Her Pretty Little Head: A New Theory of Female Motivation and What It Means for Marketing

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If you're fascinated by the nuances of consumer psychology and the role gender plays in market dynamics, "Inside Her Pretty Little Head" could offer you fresh insights. It challenges common perceptions and provides a thought-provoking theory on female motivation that can reshape your marketing strategies. Whether you're a seasoned marketer or just curious about behavioral differences, this book might just turn your approach on its head – for the better.
Creating Strategic Leverage: Matching Company Strengths with Market Opportunities
Milind M. Lele | Wiley

Creating Strategic Leverage: Matching Company Strengths with Market Opportunities

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Goodreads rating: 4.18

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This book could be a good read for business owners who are looking to gain a competitive edge in their industry. With its focus on analyzing industry structure and determining a company's position within it, this book offers clear solutions for developing and communicating a successful strategy. The case studies from industry giants such as AT&T and Federal Express provide practical examples of how to apply these concepts in real-world settings.
Manufacturing 2000
William L. Duncan | Amacom Books

Manufacturing 2000

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If you're fascinated by industrial innovation and want to see how someone from 1994 envisioned the future of manufacturing, "Manufacturing 2000" might be an intriguing read. It's like a time capsule that shows us what predictions were made and allows us to compare them with the actual progress and shifts in the sector. You'll get a perspective on how far we've come and maybe reflect on where we still need to go.
Acupuncture For Management - New Perspectives On Strategy And Leadership - Thryft

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Acupuncture For Management offers a unique perspective on management with a focus on strategy and leadership. Dr. Antonella Mei-Pochtler distills essential and timeless management principles from contemporary events and personal experience. This book is recommended for those who are seeking innovative ways to approach management and leadership in modern business environments. The blend of words and images provides a thought-provoking read that stimulates both rationality and emotions.
Lifescripts for Managers
Mark Levine, Michael Caplan, Stephen M. Pollan  | Wiley

Lifescripts for Managers

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Goodreads rating: 3.71

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If you often find yourself searching for the right words during tough workplace conversations, "Lifescripts for Managers" could be your go-to guide. Those dialogue flowcharts are a game changer—they offer clear paths for you to follow during a variety of scenarios, whether it's discussing pay with your team or bringing up sensitive issues with higher-ups. It's like having a management coach in your pocket.
Negotiate Your Way to Riches: How to Convince Others to Give You What You Want - Thryft
Peter Wink | Career Pr Inc

Negotiate Your Way to Riches: How to Convince Others to Give You What You Want

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Goodreads rating: 2.71

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Imagine never paying sticker price again. "Negotiate Your Way to Riches" is your guidebook through the jungles of commerce, from the car dealership to the restaurant. It's not just theory; it's practical advice peppered with real-life anecdotes from the author's own experiences. With this book, you'll gain the confidence to ask for—and get—better deals in all facets of life. Whether you're eyeing a promotion or planning your next vacation, Peter Wink's negotiation tactics are invaluable.
Economics Explained - Thryft
Lester C. Thurow, Robert L. Heilbroner  | Simon & Schuster Touchstone

Economics Explained

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Goodreads rating: 3.74

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This book could be a good read for you because it successfully demystifies the complex world of economics in a concise manner. The author, Robert L. Heilbroner, breaks down economic concepts and theories into easily understandable language, making it accessible to readers of all levels of expertise. Whether you have a background in economics or are completely new to the subject, this book will provide a clear and insightful explanation of key economic principles.
Successful Mergers, Acquisitions and Strategic Alliances: How to Bridge Corporate Cultures
If you're involved in corporate mergers, "Successful Mergers, Acquisitions and Strategic Alliances" could be instrumental in your approach to integrating diverse corporate cultures. It's a guide for enhancing your strategy during the tumultuous change and integration process, aiming to shorten cycle times and soothe the emotional upheaval that these events often cause. Keeping key talent within your organization is crucial, and this book offers insightful methods to reassure and retain your best people amidst the change.
Making Anything Possible: Excellence in Self-Accountability - Credit and Blame
Al Marino | Leadership Resourcs Inst

Making Anything Possible: Excellence in Self-Accountability - Credit and Blame

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Goodreads rating: 3.0

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If you're someone who's keen on personal growth and taking responsibility for your success, "Making Anything Possible" could serve as your guide. Al Marino focuses on self-accountability as a pivotal skill—one that's often the difference between mediocrity and excellence. The book breaks down the often overlooked nuance between taking credit and blame, empowering you to lead a more self-aware and goal-oriented life.
Standards Of Practice Handbook - Thryft
CFA Institute | Cfa Institute

Standards Of Practice Handbook

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Goodreads rating: 3.73

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The Standards of Practice Handbook is an essential read for anyone in the investment profession looking to navigate ethical gray areas. This book offers up-to-date guidance on real ethical problems and helps to determine the nature of responsibilities to clients and securities markets. It is a must-read for CFA Institute members and candidates preparing for their exams.
The Happy Employee
Julia McGovern, Susan Shelly  | Adams Media

The Happy Employee

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Goodreads rating: 3.0

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"The Happy Employee" could be a game-changer for you if you're in a management role or run a business. It’s a practical guide filled with actionable steps that focus on the most valuable asset of any business – its employees. Packed with 101 tips, this book will help you create an environment where talent thrives, productivity peaks, and, in turn, your own work life is undoubtedly improved. The emphasis on real-life examples means you’ll be learning from relatable scenarios, giving you the skills to foster a more harmonious and effective workplace.
The Power of Simplicity - A Management Guide to Cutting Through the Nonsense and Doing Things Right

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If you're feeling overwhelmed by the constant influx of business theories and want a straightforward approach to management, this book might be just what you need. Jack Trout, with his grounded expertise, offers insights that could cut through the noise, promising a more efficient work environment and improved morale. It's like having a wise mentor guide you back to business basics, without any costly frills.
A Student's Guide to Methodology - Thryft
Peter Clough, Cathy Nutbrown  | Sage Publications Ltd

A Student's Guide to Methodology

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Goodreads rating: 3.93

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This book is an indispensable tool for anyone undertaking research for the purpose of writing their dissertation. It provides clear and straightforward information on the process and functions of methodology, from framing research questions to drawing conclusions. The authors differentiate between methodology and methods, clarify their relationship, and provide guidance on using the internet as a research tool and resource. Additionally, the book has updated readings and suggestions on how to improve academic writing, and further guidance on ethical issues.
Turning Good Ideas into Great Businesses - Thryft
Francis Tay | Unkno

Turning Good Ideas into Great Businesses

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Goodreads rating: 3.0

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If you're sitting on a business idea or nurturing a fledgling venture and wondering how to elevate it, this book could unfold as a treasure map for you. Drawing from a well of personal experience, the author lays out a discernible path with the SPARK model, potentially transforming your entrepreneurial quest into a successful reality. It’s like having a mentor in your pocket, one that could steer you clear from common pitfalls and guide you towards making impactful decisions for your budding or established business.
International Marketing Strategy: Analysis, Development and Implementation - Thryft

International Marketing Strategy: Analysis, Development and Implementation

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This book is a must-read for students and professionals looking to dive into the world of international marketing. With its comprehensive coverage of context, techniques, and strategies, it provides a well-balanced mix of theory and real-world implementation. The inclusion of global case studies from diverse regions offers an international perspective, while the user-friendly approach makes it accessible to all. Prepare to unravel the mysteries of international marketing and unlock the secrets to success abroad.
Managing the Dream: Reflections on Leadership and Change - Thryft
Warren Bennis | Basic Books

Managing the Dream: Reflections on Leadership and Change

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Goodreads rating: 3.55

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If you're aiming to hone your leadership skills or are fascinated by the intricacies of organizational change, Warren Bennis's essays compiled in "Managing the Dream" could be an invaluable resource. Bennis's experience melds theory with practice, offering a deep dive into the challenges and victories that leaders face today. It's like having a mentor guiding you through the evolving terrain of leadership—thought-provoking and timeless.
The Joy of Not Working
Ernie J. Zelinski | Ten Speed Press

The Joy of Not Working

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Goodreads rating: 3.81

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If the constant grind is wearing you down, "The Joy of Not Working" might just be the breath of fresh air you're looking for. Ernie Zelinski's book is a charming and thought-provoking invitation to reassess what makes us truly content. It's not just about quitting your job, but finding balance and fulfillment in the less celebrated spaces of life, be it in leisure, learning, or simply being. It could empower you to reshape your life's priorities and find joy outside the conventional work-driven narrative.
net future - Thryft
Chuck Martin | Mcgraw-hill

net future

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Goodreads rating: 3.08

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Net Future is an insightful guide for professionals to navigate the world of e-commerce. It details the seven emerging cybertrends that will shape the future of industry, and highlights the importance of being well-equipped to succeed in the interactive marketplace. Chuck Martin, a best-selling author, offers practical advice for businesses and individuals alike who wish to stay ahead of the curve in the digital age.
Progressive Partnerships: The Future of Business
Callum Laing | Rethink Press

Progressive Partnerships: The Future of Business

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Goodreads rating: 4.14

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If you've hit a growth plateau and are looking to catalyze your business's expansion, "Progressive Partnerships" can be the game-changer you need. Callum Laing lays out an accessible roadmap to foster and leverage partnerships that can drive your enterprise forward. Imagine unlocking new opportunities where you are the one being sought after for collaborations—that's the future of business Laing envisions for his readers.
International Business: a Managerial Perspective - Thryft
Ricky W. Griffin, Michael W. Pustay  | Db Addison Wesley (lpe)

International Business: a Managerial Perspective

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Goodreads rating: 4.09

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This book is a comprehensive guide for executives seeking to expand their business internationally. Griffin offers practical insights and strategies on the challenges of managing multinational corporations. The book presents a well-rounded perspective on international business, addressing cultural, political, and economic factors affecting global competition. The author has adopted an integrated approach, combining theoretical concepts, case studies, and real-world examples to give readers a hands-on experience. It is highly recommended for managers who want to gain a competitive edge in the global arena.
Make Your First Million: Ditch the 9-5 and Start the Business of Your Dreams
Martin Webb | Capstone

Make Your First Million: Ditch the 9-5 and Start the Business of Your Dreams

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Goodreads rating: 2.92

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If you've ever felt the entrepreneurial itch, especially during uncertain financial times, 'Make Your First Million' could be your go-to guide. Martin Webb shares not just encouragement but practical tools and insights gained from starting a business in a recession. With this book in your hands, you gain access to a blueprint for transforming today's economic challenges into your entrepreneurial springboard, all from a voice that resonates with experience and pragmatic wisdom.
Mr. Kiasu: Everything Also Talk Money - Thryft
Cheng Yu | January 1, 1997

Mr. Kiasu: Everything Also Talk Money

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Goodreads rating: 3.42

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Mr. Kiasu is perfect for readers looking for financial insights while getting a good laugh. The author takes a comedic approach to tackling financial situations that many people can relate to. This book offers practical and valuable money management tips, all while keeping you entertained.
The 250 Job Interview Questions You'll Be Most Likely Asked and the Answers That Will Get You Hired!

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If landing your dream job is a priority, Peter Veruki's guide could be the ace up your sleeve. The book doesn’t just list questions; it crafts thoughtful responses that cater to what employers really want to hear. Veruki's experience in career planning shines through, providing you with a strategic approach to interviews that could set you apart from the competition. Consider it a small investment for a huge return in your career growth.
NBER Macroeconomics Annual 1992
Olivier Jean Blanchard | Mit Pr

NBER Macroeconomics Annual 1992

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Goodreads rating: 0.0

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If you have an academic or professional interest in economics, particularly macroeconomics, the NBER Macroeconomics Annual 1992 could be a stimulating resource. It's a collection that promises to deepen your understanding of economic principles through the lens of applied research. With contributions from notable economists like Bernanke and Stiglitz, it's intellectual fuel for anyone looking to engage with advanced economic discourse and policy implications.
Step-By-Step Wedding Photography - Techniques For Professional Photographers - Thryft
Damon Tucci | Amherst Media

Step-By-Step Wedding Photography - Techniques For Professional Photographers

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Goodreads rating: 3.54

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Recommendation: If you're a photographer looking to capture unforgettable moments on a wedding day, "Step-By-Step Wedding Photography" is the ultimate companion. With a no-nonsense approach, this book provides practical, step-by-step techniques that will help you create cutting-edge shots. Unlike other photography books, it doesn't get lost in theory but focuses on the specific steps you need to take to get the job done. From organizing the shots to mastering technical know-how, this blueprint will ensure you capture beautiful memories that will last a lifetime.
101 Great Resumes - Thryft
Career Press | Career Pr Inc

101 Great Resumes

Regular price RM22.00 MYR RM15.00 MYR 32% off

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Goodreads rating: 0.0

Regular price RM22.00 MYR RM15.00 MYR 32% off

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70% off est. retail
This book is a must-read for anyone looking to craft a standout resume. With real-life examples for various industries and situations, it provides valuable insights and guidance on how to communicate your skills and experiences effectively. Users have praised the book for its practical advice and easy-to-follow format, making it an essential resource for anyone navigating the job market.
Accounting for Business: An Integrated Print and Online Solution - Thryft

Accounting for Business: An Integrated Print and Online Solution

Regular price RM128.00 MYR RM33.00 MYR 74% off

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Regular price RM128.00 MYR RM33.00 MYR 74% off

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88% off est. retail
Hey there, if you're tackling accounting fundamentals and looking for a resource that's not just a textbook but a toolkit for understanding, "Accounting for Business" by Peter Scott could be your ally. Its integration of print and digital content offers a dynamic way to digest information. You'll appreciate how it doesn't assume prior knowledge, breaking down complex concepts into bite-sized, manageable pieces, perfect for anyone who needs a clear and practical introduction to accounting.
Linkedin Mastery for Entrepreneurs
Chris J. Reed | Evolve Global Publishing

Linkedin Mastery for Entrepreneurs

Regular price RM66.00 MYR RM40.00 MYR 39% off

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Goodreads rating: 2.86

Regular price RM66.00 MYR RM40.00 MYR 39% off

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60% off est. retail
"LinkedIn Mastery for Entrepreneurs" is a valuable asset if you're looking to up your game on LinkedIn and propel your personal brand to greater heights. Chris J Reed, a LinkedIn powerhouse, has distilled his expertise into actionable strategies. Think of this book as a hands-on guide to navigating the LinkedIn universe, tailored to amplify your entrepreneurial presence and influence.
Digital Darwinism - Thryft
Evan I. Schwartz | Broadway

Digital Darwinism

Regular price RM37.00 MYR RM18.00 MYR 51% off

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Goodreads rating: 3.37

Regular price RM37.00 MYR RM18.00 MYR 51% off

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86% off est. retail
This book could be a good read for you because it uncovers the secrets behind the success stories of companies like Yahoo!, Dell Computer, and E*trade. It provides valuable strategies on how to navigate and succeed in the ever-changing world of e-commerce. If you want to stay ahead in the digital age, this book is a must-read for you.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.