Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Options, Plain & Simple: Successful Investment Strategies Without Rocket Science

RM148.00 MYR

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Whether you're a budding investor or a seasoned one looking to demystify the world of options trading, "Options, Plain & Simple" by Lenny Jordan could be your go-to resource. Imagine having complex concepts broken down with engaging stories and practical examples; this book is like a friend who knows the ins and outs of the market, offering advice in layman's terms. It's an educational journey that doesn't forget you're also looking to make smart investment choices.
The Battle for Investment Survival
Gerald M. Loeb | Wiley

The Battle for Investment Survival

Regular price RM148.00 MYR RM70.00 MYR 53% off

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Goodreads rating: 4.0

Regular price RM148.00 MYR RM70.00 MYR 53% off

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67% off est. retail
Thinking of investing? "The Battle for Investment Survival" is not just another financial guidance book; it's a classic that has stood the test of time. Gerald M. Loeb's approach, focusing on capital preservation and savvy market moves, resonates even decades after its first publication. It could be the compass you need in the unpredictable seas of Wall Street.
The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

Regular price RM33.00 MYR RM31.00 MYR 6% off

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47% off est. retail
"Discipline of Market Leaders" is essential if you're eager to understand what elevates the top companies above the rest. You'll get a fascinating look at how unwavering focus on a singular value discipline can shape an organization's success. Immerse yourself in this strategic handbook as it guides you through transformative concepts with real-world examples, allowing you to envision a path for your own business to become a market leader.
The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World

RM41.00 MYR

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73% off est. retail
If you're venturing into the digital content arena, this guide is your trusty sidekick. The Yahoo! Style Guide breaks down the complexities of web writing and optimization in a way that’s both accessible and practical. Consider it a must-read for fine-tuning your digital voice and ensuring your online presence is both engaging and discoverable.
How to Create an Income for Life - Thryft
Margaret Lomas | Wrightbooks

How to Create an Income for Life

Regular price RM33.00 MYR RM19.00 MYR 42% off

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Goodreads rating: 3.65

Regular price RM33.00 MYR RM19.00 MYR 42% off

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If you're looking at firming up your finances with an eye on the future, Margaret Lomas' insights could be invaluable. This isn't about overnight riches; it's a guide with practical steps to create a steady, reliable income stream for life. If you're eager to set a solid foundation for your financial well-being, this book seems like a tool that can help make complex strategies understandable and attainable.
Constantine on Peopleware
Larry L. Constantine | Prentice Hall Ptr

Constantine on Peopleware

RM100.00 MYR

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Goodreads rating: 3.85

RM100.00 MYR

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If you're grappling with the human side of software development, this book should be next on your read list. Constantine dives deep into the psychological and social dynamics that make or break a team's success. It's a testament to the idea that while code is crafted by individuals, it's really people and interactions that drive projects forward.
High Touch Selling - Thryft
John Savage, CLU | Longman Trade/caroline House

High Touch Selling

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Goodreads rating: 4.71

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85% off est. retail
How to be Like Rich DeVos - Thryft
Pat Williams, Jim Denney  | Manjul Publishing House Pvt Ltd

How to be Like Rich DeVos

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Goodreads rating: 4.22

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This book could be a good read for someone looking to transform their financial situation. With insights from Rich DeVos, the co-founder of Amway Corporation, it offers practical tips and strategies to attain wealth and abundance. Learn from his life experiences and apply his principles to your own journey towards financial independence.
Nice Girls Just Don't Get It
Lois P. Frankel | Hachette Australia

Nice Girls Just Don't Get It

Regular price RM33.00 MYR RM30.00 MYR 9% off

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Goodreads rating: 3.61

Regular price RM33.00 MYR RM30.00 MYR 9% off

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If you've felt pushed around or overlooked, this is a game-changer. Frankel and Frohlinger draw a line in the sand, encouraging you to step over the threshold from 'nice' to 'winning'. They're not just theorizing; they offer concrete strategies for everyday situations, reshaping the 'nice girl' narrative into one where your voice is heard and your needs are met. You'll finish this book feeling inspired to tackle life with a fresh, assertive outlook.
Principles of Marketing - Thryft
Philip Kotler, Gary M. Armstrong  | Pearson Education (us)

Principles of Marketing

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Goodreads rating: 4.09

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90% off est. retail
Principles of Marketing by Philip Kotler is a great read for business students and marketing professionals. The book provides an in-depth look at various core topics of marketing, including global marketing, ethical issues and social responsibility. The case studies found inside help to make the concepts presented in the book more understandable and applicable to real-world situations.
How to Read a Financial Report : Wringing Vital Signs Out of the Numbers - Thryft

RM37.00 MYR

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74% off est. retail
If you're feeling lost in a sea of financial jargon and complex tables, "How to Read a Financial Report" might just be your lifeline. It's perfect for anyone who needs to understand the core financial statements without diving into an accounting degree. This book offers a straightforward path to grasping the essentials and making informed decisions based on a company's financial health.
Information Technology Auditing And Assurance - Thryft
Tommie W. Singleton, James A. Hall  | South-western College Pub

Information Technology Auditing And Assurance

Regular price RM22.00 MYR RM15.00 MYR 32% off

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Goodreads rating: 4.05

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Recommended for students seeking practical knowledge in auditing accounting information systems.
The Granularity of Growth: How to Identify the Sources of Growth and Drive Enduring Company Performance

Regular price RM52.00 MYR RM45.00 MYR 13% off

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If you're in a position where company growth keeps you up at night, "The Granularity of Growth" might just be the strategic compass you need. It's like having a boardroom guru at your fingertips, offering nuggets of wisdom on what it really takes to keep the numbers climbing. With authors from McKinsey & Company and Alchemy Growth Partners, expect to dive into a world where every detail of growth is pored over with the precision of a fine watchmaker.
iOS 7 Programming Pushing the Limits : Develop Advance Applications for Apple iPhone, iPad, and iPod Touch - Thryft
Rob Napier | Wiley

iOS 7 Programming Pushing the Limits : Develop Advance Applications for Apple iPhone, iPad, and iPod Touch

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Goodreads rating: 3.38

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If you're an experienced developer looking to create amazing apps for iPhone, iPad, and iPod touch, then iOS 7 Programming Pushing the Limits by Rob Napier is the book for you. This guide not only thoroughly covers the impressive capabilities of iOS 7 but also delves into advanced topics of controlling multitasking, local networking with Core Bluetooth, and enabling in-app purchases. In short, this book takes you beyond the basics and helps you develop applications to take full advantage of everything iOS 7 has to offer.
Sex Money Kiss: Family Jewels - Thryft
Gene Simmons | Phoenix Books, Inc.

Sex Money Kiss: Family Jewels

Regular price RM37.00 MYR RM15.00 MYR 59% off

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Goodreads rating: 3.47

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This book could be a good read for someone looking for inspiration and motivation to achieve success in life. Gene Simmons, the legendary rocker, shares his unconventional life philosophy and reveals how he achieved both wealth and happiness. With his unapologetic attitude and outside-the-box thinking, Simmons offers valuable insights and tips for anyone who wants to break free from societal norms and live life on their own terms. Get ready to be inspired and empowered to make your dreams a reality!
Leading Strategic Change: Breaking Through the Brain Barrier
Hal B. Gregersen, J. Stewart Black  | Ft Pr

Leading Strategic Change: Breaking Through the Brain Barrier

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Goodreads rating: 3.8

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If leading or grappling with change often feels like hitting a wall, this book promises to provide you with a fresh, brain-based approach that can help to smooth the process. Understanding the neuroscience behind why people resist change can transform your perspective, enabling you to spearhead successful strategic transformations in your organization or team.
Harvard Business Review on Compensation - Thryft
Alfie Kohn, Alfred Rappport, Egon Zehnder  | Harvard Business Review Press

Harvard Business Review on Compensation

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Goodreads rating: 3.64

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This book is a must-read for managers and HR professionals who want to stay on top of the latest trends in compensation. It offers a comprehensive analysis of various compensation plans, giving you the tools to make informed decisions. Whether you're grappling with making salaries public, implementing stock options, or designing incentive plans, this book presents valuable insights that will help you attract, motivate, and retain top talent in your organization.
My Personal Best: Life Lessons from an All-American Journey
John Wooden, Steve Jamison

My Personal Best: Life Lessons from an All-American Journey

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Goodreads rating: 4.42

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If you're inspired by stories of perseverance, leadership, and integrity, you'll find "My Personal Best" to be more than a mere autobiography. It’s a source of motivation from John Wooden, a man who lived by the principles he taught, making it a go-to book for anyone looking to improve not just at sports, but in life itself. With behind-the-scenes photos and Wooden's philosophical takeaways, this read could serve as a mentorship session from one of the greatest coaches in sports history.
The Seven Cultures of Capitalism
Alfons Trompenaars, Charles Hampden-Turner  | Doubleday Business

The Seven Cultures of Capitalism

Regular price RM37.00 MYR RM19.00 MYR 49% off

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Goodreads rating: 3.77

Regular price RM37.00 MYR RM19.00 MYR 49% off

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85% off est. retail
Exploring "The Seven Cultures of Capitalism" is like embarking on a world tour of fiscal philosophy. If you enjoy dissecting how national culture shapes economic behavior and success, this book lays out a comparative landscape that might deepen your understanding of international business practices. It's an insightful read especially for those interested in the impact of cultural values on wealth creation.
Brand Warfare					10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players - Thryft

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If you're interested in why some brands become household names while others fade into obscurity, "Brand Warfare" is a must-read. It's packed with insights from real-world examples and gives you actionable strategies to make your brand stand out. D'Alessandro's battle-tested rules could transform how you approach marketing and brand identity.
Quality Without Tears: The Art Of Hassle-Free Management - Thryft
Philip B. Crosby | Mcgraw Hill

Quality Without Tears: The Art Of Hassle-Free Management

Regular price RM22.00 MYR RM15.00 MYR 32% off

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Goodreads rating: 3.69

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This book is a must-read for anyone wanting to improve their management skills and create a high-quality business without unnecessary stress and hassle. With practical advice and real-life examples, Philip B. Crosby guides readers on how to build quality into every aspect of their organization. The book's most distinctive feature is its ability to simplify complex management processes, providing clear and actionable strategies for achieving hassle-free management. With this book, readers can learn to streamline their operations, enhance productivity, and deliver exceptional results without the tears.
The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership

RM19.00 MYR

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96% off est. retail
As you're looking to sharpen your communication skills within the business context, "The IABC Handbook of Organizational Communication" could be particularly insightful. This handbook goes beyond simple tactical advice, delving into the strategic whys of effective communication. Edited by Tamara Gillis and backed by notable experts, it's an up-to-date, comprehensive guide that addresses contemporary challenges and trends, making it a valuable desktop resource not just for communication professionals, but also for executives aiming to engage with stakeholders more effectively.
Jack: What I've Learned Leading a Great Company and Great People

RM33.00 MYR

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If you're keen on navigating the corporate world or interested in transformative leadership styles, "Jack: What I've Learned Leading a Great Company and Great People" could resonate with you. Jack Welch's journey from a simple background to revolutionizing GE is filled with invaluable takeaways for aspiring leaders and managers. His candid narrative offers wisdom on climbing the corporate ladder while fostering a culture of honesty and drive, making it a must-read for anyone looking to understand the complexities of leading with efficiency and integrity.
How To Build A Multi-Level Money Machine - The Science Of Network Marketing - Thryft

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Recommendation: Hey there! If you're looking for the ultimate guide to achieving financial freedom through network marketing, look no further. "How To Build A Multi-Level Money Machine - The Science Of Network Marketing" is like having Randy Gage, the world's leading expert, by your side, showing you exactly how to build a thriving network and generate ongoing passive income. This book not only teaches you the core principles of network marketing, but also provides practical strategies for prospecting, presenting, and developing leaders on your team. It's the ultimate blueprint for success in this industry. Get ready to unlock the secrets to building a large, exponentially-growing organization and transform your financial future!
Sur/Petition - Creating Value Monopolies When Everyone Else Is Merely Competing
Edward de Bono | Harpercollins

Sur/Petition - Creating Value Monopolies When Everyone Else Is Merely Competing

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Goodreads rating: 4.03

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80% off est. retail
If you're interested in turning the business game on its head, "Sur/Petition" by Edward De Bono could be a pivotal read for you. De Bono, acclaimed for creativity and innovative thinking approaches, arms you with the mindset to leapfrog competition and create exclusive value. It's not just about joining the rat race; it's about redefining the track entirely and leading the pack by a distance.
Every Mistake in the Book: A Business How-Not-To
F.J. Lennon | Harper Business

Every Mistake in the Book: A Business How-Not-To

RM178.00 MYR

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Goodreads rating: 3.88

RM178.00 MYR

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"Every Mistake in the Book" sounds like a must-read if you've ever felt like walking the business tightrope without a net. It's as if F. J. Lennon set out traps, fell into them, and then mapped out where not to step for the rest of us. His candid storytelling transforms mistakes into a compass for navigating the entrepreneurial landscape, making it a handy companion for anyone from budding entrepreneurs to seasoned execs who appreciate learning the hard way—through someone else's missteps.
Leading the Revolution
Gary Hamel | Harvard Business School Press

Leading the Revolution

RM36.00 MYR

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Goodreads rating: 3.83

RM36.00 MYR

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If you're feeling like your company is hitting a plateau, "Leading the Revolution" will be your wake-up call. Gary Hamel doesn't just mull over the need for innovation; he provides a blueprint for shaking the foundations of any industry. It's assertive and incites the kind of outside-the-box thinking that could turn you from an industry participant into an industry leader. This book isn't just informative; it's a catalyst for bold transformation.
Sentence Correction GMAT Preparation Guide, 4Th Edition - Thryft
Manhattan Prep | Manhattan Prep Publishing

Sentence Correction GMAT Preparation Guide, 4Th Edition

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Goodreads rating: 4.28

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This book is recommended for GMAT test-takers who struggle with the sentence correction section. With comprehensive rules, strategies, and examples, it provides a detailed understanding of every major and minor grammatical principle, and the 187 practice problems with detailed answer explanations help students improve their skills. It also includes access to online practice exams and a question bank, making it a comprehensive resource for GMAT preparation.
Taking Care of Ebusiness - How Today's Market Leaders Are Increasing Revenue, Productivity, and Customer Satisfaction

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If you're looking to understand the tactics behind driving revenue and customer satisfaction in the digital age, "Taking Care of Ebusiness" could be a vital read. It's like getting a behind-the-scenes tour of Siebel Systems' success straight from the CEO's desk, offering insights that remain relevant for today's market leaders aiming for digital excellence.
Networking for Career Success: 24 Lessons for Getting to Know the Right People - Thryft
Diane Darling | Mcgraw Hill

Networking for Career Success: 24 Lessons for Getting to Know the Right People

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Goodreads rating: 3.25

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If you're looking to climb the career ladder or open new professional doors, this book is your ally. 'Networking for Career Success' is a practical guide, offering a treasure trove of tips to build and leverage relationships in the business world. It's concise, direct, and full of actionable advice – perfect if you're serious about making meaningful connections.
Winning With Data: Transform Your Culture, Empower Your People, and Shape the Future

RM41.00 MYR

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57% off est. retail
If you're looking to steer your company towards a future where data-driven decisions are the norm, "Winning With Data" could be your roadmap. It's not just about the numbers; it’s about cultivating a workplace that embraces data at every turn, much like the success stories of Warby-Parker and ThredUp you'll find inside. The book offers actionable advice on adapting your company's culture to not just survive but thrive in the evolving business landscape.
Brain Boosters for Business Advantage : Ticklers, Grab Bags, Blue Skies, and Other Bionic Ideas - Thryft
Arthur B. Vangundy | Pfeiffer

Brain Boosters for Business Advantage : Ticklers, Grab Bags, Blue Skies, and Other Bionic Ideas

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Goodreads rating: 3.63

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This book is perfect for individuals or groups seeking to enhance their problem-solving skills and productivity. It contains 101 proven idea-generators that can be utilized in various settings such as meetings, training, and innovation efforts. The major principles of creative thinking are also explained in this easy-to-read resource, making it a valuable guide for anyone looking to improve their bottom-line results. VanGundy's expertise in the field of creativity and idea generation is unmatched, making this book a must-read for anyone looking to boost their business advantage.
Inside Her Pretty Little Head: A New Theory of Female Motivation and What It Means for Marketing

RM37.00 MYR

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46% off est. retail
If you're fascinated by the nuances of consumer psychology and the role gender plays in market dynamics, "Inside Her Pretty Little Head" could offer you fresh insights. It challenges common perceptions and provides a thought-provoking theory on female motivation that can reshape your marketing strategies. Whether you're a seasoned marketer or just curious about behavioral differences, this book might just turn your approach on its head – for the better.
The Truth About Thriving in Change
William S. Kane | Ft Press

The Truth About Thriving in Change

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Goodreads rating: 3.14

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If you're feeling the pressures of change at work or you're tasked with leading your team through transitions, this book by William S. Kane could be an invaluable resource. It's like having a mentor guide you through change management with tried-and-tested advice broken down into actionable steps. It's particularly helpful for those who appreciate a practical approach to overcoming the inevitable challenges of change in business.
How to Pass Advanced Numeracy Tests : Improve Your Scores in Numerical Reasoning and Data Interpretation Psychometric Tests - Thryft

How to Pass Advanced Numeracy Tests : Improve Your Scores in Numerical Reasoning and Data Interpretation Psychometric Tests

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Goodreads rating: 3.0

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How to Pass Advanced Numeracy Tests is an excellent tool for individuals aiming to improve their numerical reasoning and data interpretation skills. With over 500 practice questions and detailed explanations, it provides a wealth of resources for those looking to succeed in numeracy assessment tests. Its focus on quantitative reasoning, data interpretation, and business judgement makes it ideal for graduate and management level candidates seeking to revise the basics and progress to more challenging questions. Its realistic practice questions and tests offer great preparation and an opportunity to stand out from the competition.
Financial Accounting : An Introduction to Concepts, Methods and Uses - Thryft

Financial Accounting : An Introduction to Concepts, Methods and Uses

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Goodreads rating: 3.28

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This book provides a comprehensive understanding of financial accounting concepts and their applications through the interpretation, analysis, and evaluation of corporate financial statements. It also includes the latest developments on Fair Value Accounting and the Codification of US GAAP and is fully integrated with the latest IFRS. This book is perfect for graduate students and MBA programs seeking a strong foundation in financial accounting.
I Don't Know What I Want, But I Know It's Not This: A Step-By-Step Guide to Finding Gratifying Work
Julie Jansen | Penguin Books

I Don't Know What I Want, But I Know It's Not This: A Step-By-Step Guide to Finding Gratifying Work

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Goodreads rating: 3.27

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Feeling stuck in your job can be suffocating, but Julie Jansen's book is like a breath of fresh air for anyone who's ever felt lost professionally. It's an empathetic guide that doesn't just sympathize—it offers practical steps and assessments to help you pinpoint exactly where your passions and your career path could intersect. If you're ready for change but aren't sure where to start, this book might just become your roadmap to a more gratifying career.
Photo Portfolio Success - Thryft
John Kaplan | Writer's Digest Books

Photo Portfolio Success

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Goodreads rating: 4.08

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This book is a must-read for photographers looking to build a successful portfolio. With advice from industry experts and stunning sample images, John Kaplan guides readers through the strategies and standards needed to get noticed in the ever-changing photography industry. Learn how to select, organize, and display your best work in various formats, and gain valuable insights on self-promotion and future growth. Whether you specialize in commercial, photojournalism, nature, wedding, or fine art photography, Photo Portfolio Success is your ultimate guide to creating a portfolio that sells and stands out from the competition.
Leader Effectiveness Training: Proven Skills for Leading Today's Business Into Tomorrow

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If you're aspiring to climb the corporate ladder or just want to improve your leadership game, "Leader Effectiveness Training, L.E.T." could be your playbook. Thomas Gordon's methods are practical, backed by real-world applications and case studies that make it relatable. By focusing on communication and conflict resolution, you'll acquire tools that can be implemented in your professional life immediately.
Multinational Business Finance, Global Edition - Thryft

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This book delves into contemporary international finance providing an authoritative and comprehensive coverage of the subject matter. It offers a great insight into global markets, equipping future business leaders with all the requisite knowledge to successfully navigate the international business landscape.
The Complete Book of Perfect Phrases for High-Performing Sales Professionals

RM82.00 MYR

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57% off est. retail
If you're aiming to refine your sales pitch, enhance customer interactions, or elevate your selling skills to a high-performing level, this book is like having a coach in your corner. It’s brimming with practical, polished phrases that can help you navigate through complex sales scenarios with confidence and effectiveness. It's designed to be your go-to guide for communication excellence in sales.
Love It, Don't Leave It: 26 Ways to Get What You Want at Work

RM41.00 MYR

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Feel like you're in a career rut? "Love It, Don't Leave It" offers practical advice to find joy and fulfillment in your current job without the need for drastic career moves. This book might be the gentle nudge you need to tweak your perspective and take actionable steps to improve your work life. It's like a toolbox for workplace happiness that helps you build a better day-to-day experience without switching jobs.
Profit From The Asian Recovery

RM33.00 MYR

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If you're an investor looking for the next frontier of growth, "Profit From The Asian Recovery" might be the compass you need. The authors argue that Asia's emerging markets, especially China, hold the keys to unparalleled investment opportunities. Taking lessons from historical stock market patterns and providing tactical investment strategies, this book could be a valuable addition to your financial literacy toolkit, especially if you're keen on diversifying internationally.
The New Marketing Manifesto : The 12 Rules for Building Successful Brands in the 21st Century - Thryft
John Grant | Texere

The New Marketing Manifesto : The 12 Rules for Building Successful Brands in the 21st Century

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Goodreads rating: 3.91

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The New Marketing Manifesto provides a fresh approach to marketing methods that are designed to build successful brands in today's social world. By incorporating new marketing techniques and strategies, this book provides readers with the tools needed to navigate a rapidly changing marketplace. Users who have read this book before may have appreciated its ability to provide a relevant and contemporary perspective on marketing.
British Airways: An Illustrated History
Paul Jarvis | Amberley Publishing

British Airways: An Illustrated History

RM48.00 MYR

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Goodreads rating: 4.0

RM48.00 MYR

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If you're an aviation enthusiast or you appreciate the romance of travel told through the lens of a storied airline, this book will capture your imagination. Paul Jarvis has compiled a treasure trove of British Airways' rich history, presenting it in stunning illustrations that invite you to step aboard a visual journey through the evolution of flight and branding. You'll get a nostalgic look at how flying has changed, and a peek behind the curtain of this iconic brand.
Managing Behavior in Organizations - Thryft
Jerald Greenberg | Pearson

Managing Behavior in Organizations

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Goodreads rating: 3.44

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If you’re looking to understand your workplace better, this book is for you. It distills complex organizational behavior concepts into digestible insights that you can practically apply. Whether you’re a budding manager or an experienced leader, you’ll find valuable takeaways to improve the dynamics at your job.
The 3 Keys to Empowerment: Release the Power Within People for Astonishing Results - Thryft

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85% off est. retail
If you're a manager struggling to foster a dynamic, innovative environment where your team feels truly invested, "The 3 Keys to Empowerment" could be your guide. It doesn't just buzz around the concept of empowerment; it equips you with practical steps. Through sharing knowledge, setting clear boundaries, and emphasizing teamwork, this book can help transform your managerial approach and potentially lead to more rewarding results.
International Project Management - Thryft
Kathrin Koster | Sage Publications Ltd

International Project Management

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Goodreads rating: 4.15

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86% off est. retail
If you find yourself juggling projects with teams that span continents and cultures, this book will be your guide. It lays out the complexity of managing projects outside of a single-country context and provides insights on how to synchronize methods, expectations, and practices in a clear, accessible way. Kathrin Köster offers both the theoretical underpinnings and the practical applications of international project management, equipping you with the skills to lead with confidence across borders.
Power Genes: Understanding Your Power Persona and How to Wield It at Work

RM48.00 MYR

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Power Genes is a great read if you're keen on navigating the intricate landscape of workplace personalities. Maggie Craddock has crafted a practical guide to identifying your own power persona and that of others, enabling you to interact more effectively and confidently. By decoding the dynamics of the pleaser, the charmer, and the commander, you'll be empowered to leverage your strengths and sidestep the pitfalls of office politics.
The Event Marketing Handbook : Beyond Logistics and Planning - Thryft
Allison Saget, Peter Vessenes  | Kaplan Publishing

The Event Marketing Handbook : Beyond Logistics and Planning

Regular price RM22.00 MYR RM15.00 MYR 32% off

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Goodreads rating: 3.58

Regular price RM22.00 MYR RM15.00 MYR 32% off

Unit price
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87% off est. retail
The Event Marketing Handbook is an A-to-Z guide to help marketers drive results through integrated marketing activities, packed with case studies, planning templates, and sample time frames. This book offers an end-to-end process, from planning through measurement, and highlights the importance of a great BLT (Brand recognition, Lead generation, and Thought leadership) in achieving business objectives and sales goals. It also provides cautionary advice to avoid pitfalls and problems, and valuable tricks of the trade from industry insiders. Recommended for marketers who want to think strategically, remember the fundamentals, plan carefully and achieve results.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.