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Globalization or Regionalization of the American and Asian Car Industry?

Regular price RM33.13 MYR Now RM29.41 MYR Save 11%
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Auto industry's globalization myths challenged.

If you're fascinated by the intricate dance between globalization and regional trends, especially in big sectors like the auto industry, this book is a thought-provoking dive. It challenges the accepted narrative of a homogenized global market, presenting the idiosyncrasies of American and Asian car industries and the complex strategies behind their international reach. It's perfect for anyone looking to understand the nuanced interplay of global versus local dynamics in business.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Globalization or Regionalization of the American and Asian Car Industry?

Regular price RM33.13 MYR Now RM29.41 MYR Save 11%
Unit price
per
ISBN: 9781403905826
Publisher: Palgrave Macmillan
Date of Publication: 2003-04-15
Format: Hardcover
Related Collections: Economics, Business, History, Sociology
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Description

The automobile sector is one of the most archetypal global industries and is seen by many as one of the main drivers behind the homogenisation of world markets due to firms' internationalization strategies and the social practices that firms impose. This book argues that this is not entirely the case due to the heterogeneity of firms and the diversity of strategies pursued. It highlights the diversity and forms of internationalization and the preference for regionalization rather than globalization that has occurred over the past decade. This book looks specifically at the American and Asian car industry.
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Similar Reads

Auto industry's globalization myths challenged.

If you're fascinated by the intricate dance between globalization and regional trends, especially in big sectors like the auto industry, this book is a thought-provoking dive. It challenges the accepted narrative of a homogenized global market, presenting the idiosyncrasies of American and Asian car industries and the complex strategies behind their international reach. It's perfect for anyone looking to understand the nuanced interplay of global versus local dynamics in business.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.