Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Team Building Blueprints for Productivity and Satisfaction

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In stock: Very Good

If you're a manager or team leader seeking to enhance productivity and job satisfaction within your team, this book is an ideal resource. Filled with expert insights and practical advice, it delves into not only the foundational theories of team building but provides real-world applications and multicultural perspectives. It's a comprehensive toolkit for anyone eager to develop a high-functioning, responsive, and harmonious team environment.
Leadership for Educational Renewal : Developing a Cadre of Leaders - Thryft
Wilma F. Smith, Gary D. Fenstermacher  | Jossey-bass

Leadership for Educational Renewal : Developing a Cadre of Leaders

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This book showcases real-life examples from an innovative national leadership program and its affiliates on developing leadership skills in school administrators, teachers, teacher educators, and university faculty. It outlines core concepts and winning strategies for building leadership skills, making it a highly recommended read for anyone interested in advancing the vital agAnda of enculturating the young in a democracy, ensuring access to knowledge, providing caring and effective pedagogy and exercising responsible stewardship of schools.
Business German - Thryft
Andrew & Wagener Castley | Hodder & Stoughton

Business German

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This book is a must-read for anyone looking to do business in a German-speaking country. It not only teaches you the language and vocabulary needed for business transactions, but also provides valuable insights into the German culture and etiquette. The realistic everyday situations presented in the book make it easy to apply what you learn in real-life scenarios. With comprehensive coverage on the economy and other sectors of life in Germany, it equips you with the knowledge necessary for successful business relationships.
One Stop Marketing - Thryft
Jonathan Trivers | John Wiley & Sons

One Stop Marketing

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Goodreads rating: 3.0

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If you're a small business owner feeling lost in a sea of retail giants, "One Stop Marketing" could be your compass. Trivers zeroes in on the marketing know-how that can help your store stand out, delighting your core customers and pivoting as their habits evolve. The practical tips from real-world examples are like having a marketing mentor—informative and action-oriented.
A Future Perfect : The Challenge and Promise of Globalization - Thryft

A Future Perfect : The Challenge and Promise of Globalization

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Goodreads rating: 3.39

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A Future Perfect provides a comprehensive examination of the impact of globalization and the changes it brings across numerous industries, cultures and society. The authors provide a diverse range of evidence from around the world, assess the impact of globalization on individual careers, and question whether it will bring about winner-take-all societies and the triumph of junk culture.
The New HR Analytics: Predicting the Economic Value of Your Companys Human Capital Investments : Predicting the Economic Value of Your Company's Human Capital Investments - Thryft

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The New HR Analytics provides HR professionals with a powerful analytical model to evaluate the economic value of their company’s human capital investments. With real-world examples and input from top HR thought leaders, readers will gain valuable insights into measuring and predicting returns on HR investments. This book is recommended for business owners, HR professionals, and anyone interested in maximizing the potential of their organization's human capital.
Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris
Richard Kluger | Vintage

Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris

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Goodreads rating: 3.9

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This book offers a fascinating and eye-opening journey through the complex and contradicting world of cigarettes. Through a meticulous exploration of the intertwining strands of finance, politics, and public health, Kluger presents the rise of the tobacco industry and the ensuing debates on regulation. The most striking feature of this book is its ability to humanize the key players involved, shedding light on the intricate web of motivations and interests. With its rich detail and dispassionate analysis, "Ashes To Ashes" is a must-read for anyone seeking to understand the profound impact of cigarettes on society.
The Truth About Managing People and Nothing But the Truth
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Stephen P. Robbins | Ft Pr

The Truth About Managing People and Nothing But the Truth

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Goodreads rating: 3.82

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If you're in a management position, "The Truth About Managing People" could revolutionize your approach to leadership. Robbins blends 30 years of research into a practical compendium of "truths," debunking myths with data and giving real-world applications for better management. It's particularly impactful for those looking to base their strategies on proven methods rather than passing fads.
Business enthusiasts and entrepreneurial minds will appreciate "Singapore Inc." as it elegantly unpacks the factors contributing to the success of Singapore's top corporations. It's a deep dive into the strategic maneuvers that allowed these businesses to flourish in the global market. If you're looking to understand the fusion of innovation, adaptability, and sustainability in a real-world context, this comprehensive study will provide both inspiration and practical insights.
Inside Intel
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Tim Jackson | Dutton

Inside Intel

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Goodreads rating: 4.07

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If the microchip intrigues you, "Inside Intel" is your must-read exploration into the corporate behemoth that has invisibly shaped your digital experience. Tim Jackson masterfully unveils the story of Intel with a depth that'll satisfy your curiosity about the tech giant. From aggressive business moves to the leadership of Andy Grove, this account is comprehensive, insightful, and riveting for anyone keen on understanding the hub of our digital world.
The Great Reckoning: How the World Will Change in the Depression of the 1990's - Thryft
James Dale Davidson | Pan Macmillan

The Great Reckoning: How the World Will Change in the Depression of the 1990's

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Goodreads rating: 3.5

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This book could be a good read for those who are worried about their financial future during a crisis. The authors provide investment tips and strategies for businesses and individuals to survive the coming economic depression. The book offers insight into potential changes in society, including higher taxes, migrations away from big cities, and the decriminalization of drugs. The most unique feature of this book is its focus on survival during a crisis and the strategies provided to help readers prepare for it.
Strategic Cash Flow Management - Finance 05.08 - Thryft

Strategic Cash Flow Management - Finance 05.08

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Strategic Cash Flow Management is a must-read for entrepreneurs and small business owners who want to take control of their finances. The book provides practical insights into cash flow management and offers real-life examples of successful businesses. With a focus on efficiency and investment returns, readers will learn how to develop a strong understanding of cash flow analysis and apply it to their own business. The glossary of key concepts and comprehensive resources guide are additional benefits for those looking to expand their financial literacy. Overall, this book presents a valuable toolkit for anyone striving to achieve financial success in business.
Film Production Management - Thryft
Bastian Clevé | Focal Press

Film Production Management

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Goodreads rating: 4.02

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Film Production Management provides a practical and comprehensive guide to producing a screenplay, including budgeting, scheduling, location scouting, and more. It offers valuable tips for low-budget productions and includes sample forms and charts for daily use in production offices. With over 80 films under his belt, Cleve's expertise makes the book an indispensable resource for anyone aspiring to work in Hollywood's production departments.
Power Is the Great Motivator - Thryft
David H. Burnham, David C. McClelland  | Harvard Business Press

Power Is the Great Motivator

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Goodreads rating: 3.72

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If you're someone who's aiming to enhance your leadership skills, this classic will likely resonate with you. McClelland and Burnham delve into the psychology of power and its influence on managerial effectiveness. For avid followers of leadership techniques and organizational psychology, this insightful book could be the key to unlocking your potential as a motivator and visionary in your workplace.
Right on Time! : The Complete Guide for Time-pressured Managers - Thryft

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This book is perfect for managers who struggle with time management. It offers practical tips and strategies on how to plan personal time, develop an information system, save time when making decisions, and motivate others. The unique feature of this book is its hands-on approach that allows readers to immediately implement its principles to improve their productivity and performance.
Financial Management: Principles and Applications - Thryft

Financial Management: Principles and Applications

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Sorry! Book description for this title is not available.
Windows 98 Registry Handbook - Thryft
Jerry Honeycutt Jr. | Que Pub

Windows 98 Registry Handbook

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The Windows 98 Registry Handbook is a must-have for power users seeking to maximize their system's potential. This comprehensive guide unlocks the secrets of the registry, allowing users to customize their system's performance with ease. With step-by-step instructions and expert advice, this book is perfect for anyone seeking to optimize their Windows 98 experience.
Fabrics for Interiors: A Guide for Architects, Designers and Consumers

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If you're delving into interior design or architecture, 'Fabrics for Interiors' is a trove of insights. It marries the practicality of fabric choice with aesthetic considerations. From textures to durability, it's an indispensable guide that connects material selection to the pulse of lived spaces. Whether you're professional or enthusiast, this book elevates your understanding of fabric's role in interior spaces.
Small Change Book 2: Turning Cents Into Dollars - Thryft
Goh Eng Yeow | Straits Times Press

Small Change Book 2: Turning Cents Into Dollars

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Goodreads rating: 3.67

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This book could be a good read for anyone looking to improve their financial literacy and personal finances. Goh Eng Yeow teaches readers how to make small and sustainable changes in their spending habits that can lead to big savings and financial stability in the long run. Readers will appreciate the practical tips and insights provided in this book.
Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing - Thryft
Eric Taylor, David Riklan  | Wiley

Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing

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Goodreads rating: 3.0

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If you're looking to hone your marketing skills with insights from some of the industry's most innovative minds, this book is a gold mine. It straddles various methods and platforms, ensuring you're not left behind in a fast-paced digital world, while also respecting traditional techniques that still hold water in creating brand buzz. Whether you're a startup or a seasoned business, 'Mastering the World of Marketing' could become your go-to reference for strategic inspiration and practical advice.
Business Essentials - Human Resource Management : Study Text - Thryft

Business Essentials - Human Resource Management : Study Text

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This book is a great resource for anyone studying or working in human resource management. It covers essential topics such as recruitment, training, and performance management in a concise and easy-to-understand manner. What makes this book stand out is its emphasis on helping employees reach their full potential, which can lead to increased job satisfaction and productivity. Overall, Business Essentials - Human Resource Management is a must-read for anyone interested in improving organizational effectiveness through effective people management.
Leading the Way: Three Truths from the Top Companies for Leaders

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In stock: Very Good

If you're a manager, aspiring leader, or HR professional, 'Leading the Way' could be your guidebook to understanding leadership excellence. Gandossy and Effron don't just theorize; they provide a data-backed window into what the world's top companies do to cultivate leaders. By flipping through these pages, you'll gain strategic insight from industry giants on how to foster leadership, which could very well transform how you approach leadership development in your own domain.
Customer Mania - Thryft
Kenneth H. Blanchard | Harpercollins

Customer Mania

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Goodreads rating: 3.76

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If you're someone with a passion for exceptional service and customer satisfaction, "Customer Mania!" by Ken Blanchard is your kind of read. It's a powerhouse of ideas for creating a brand culture that puts customers first—essential for any entrepreneur aiming to thrive in today's competitive business environment.
Textbook of Computable General Equilibrium Modeling: Programming and Simulations - Thryft
Kenji Gasawa, Hideo Hashimoto, Nobuhiro Hosoe  | Palgrave Macmillan

Textbook of Computable General Equilibrium Modeling: Programming and Simulations

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Goodreads rating: 4.67

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This book is a must-read for those who are interested in mastering the technical aspects of computable general equilibrium modeling. With a comprehensive A-to-Z guide, it provides step-by-step instructions on programming and simulations. Whether you are an economist, researcher, or student, this book equips you with the necessary tools to analyze complex economic issues empirically. Dive deep into the world of CGE models and unlock the potential to investigate the impacts of economic integration, eco-taxes, regulatory reforms, taxation reforms, and transportation system planning.
Organizational Behaviour - Thryft
David A. Buchanan | Trans-atlantic Publications, Inc.

Organizational Behaviour

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Goodreads rating: 3.71

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A highly engaging book, providing a fresh perspective on organizational actions and behavior. Its unique approach would be appreciated by readers from all backgrounds.
Dare to be Different: How to Create Business Advantage Through Innovation and Unique Selling Proposition - Thryft
Alessandro Forte | Forte Financial Group

Dare to be Different: How to Create Business Advantage Through Innovation and Unique Selling Proposition

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If the idea of setting yourself apart from the competition excites you, then Alessandro Forte's "Dare to be Different" could be your playbook. Forte dives into what it takes to innovate and create a unique selling proposition, which is essential for any entrepreneur looking to carve out a niche in today's crowded marketplace. It's not just theory; it's about actionable strategies that can give you that critical edge.
Fund Corp Finance Alt - Thryft
Stephen A. Ross, Randolph Westerfield, Bradford D. Jordan  | Mcgraw-hill Education

Fund Corp Finance Alt

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Goodreads rating: 3.6

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This book provides a comprehensive view of financial analysis for corporate investors and managers, making it a valuable resource for those seeking to improve their understanding of finance. The authors offer a thorough examination of corporate finance theory and practice, presented in an accessible and engaging manner. The book also includes numerous case studies and real-world examples, giving readers a practical understanding of how to apply financial analysis to their own investments and corporate activities.
The Elements of Business Writing: A Guide to Writing Clear, Concise Letters, Memos, Reports, Proposals, and Other Business Documents

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If the cluttered paperwork is your nemesis and professional communication your battlefield, consider this your secret weapon. "The Elements of Business Writing" by Gary Blake can be that trusty sidekick, transforming your writing into a model of clarity and conciseness. Less a chore, more a charm, it'll equip you for the office trenches, one well-crafted memo at a time.
Building Your Legacy: One Decision at a Time - Thryft
Roger Fritz | Inside Advantage

Building Your Legacy: One Decision at a Time

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Goodreads rating: 3.83

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This book provides readers with a comprehensive roadmap for building a legacy through a series of deliberate decisions. Fritz emphasizes the importance of taking responsibility for one's life and making proactive choices to ensure that one's legacy is a positive one. With practical advice and real-life examples, Building Your Legacy is an excellent guidebook for anyone seeking to lead a purposeful life that will leave a lasting impact.
Independent Feature Film Production - Thryft
Gregory Goodell | St. Martin's Griffin

Independent Feature Film Production

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Goodreads rating: 3.76

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This book can be a good read for aspiring filmmakers who want to learn about the independent film industry. It provides a step-by-step guide on how to develop an independent film, from legal and financial structures, to pre and post production, and distribution strategies. The most distinctive feature of the book is its comprehensive coverage of the entire filmmaking process, making it a valuable resource for anyone looking to produce their own independent film.
The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence

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If you're trying to make a mark in your industry or seeking to elevate your career, "The Social Media Side Door" could be your tactical guide. Ian Greenleigh offers strategies to connect with high-level individuals bypassing conventional barriers. It's less about the number of followers and more about meaningful engagement with the right people. This could be particularly enlightening if you're looking to leverage social media for more than just likes and retweets, aiming for real professional growth and networking opportunities.
Selling for Dummies
Tom Hopkins | For Dummies

Selling for Dummies

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Goodreads rating: 3.57

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In stock: Well Read

"Selling for Dummies" isn't just a manual; it's a communication toolkit. It's ideal for anyone who wishes to influence, persuade, or simply engage better with others. Whether you're aiming to climb the career ladder or enhance personal relationships, this book breaks down the process into manageable chunks, revealing the art of negotiation and the power of listening. It's like having a mentor guide you through the nuances of human interaction, which is invaluable in any walk of life.
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail - Thryft
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail - Thryft

The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail

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In stock: Very Good

If you've ever wondered why giants like Blockbuster or Kodak fell, "The Innovator's Dilemma" is your roadmap to understanding the overwhelming forces of disruptive innovation. Christensen's insights could change how you view business strategy and innovation, shaping your perspective on modern market dynamics. It's essential reading for anyone invested in a firm's longevity or interested in the lifecycle of innovation.
Branding in Asia : The Creation, Development and Management of Asian Brands for the Global Market - Thryft
Paul Temporal | Wiley

Branding in Asia : The Creation, Development and Management of Asian Brands for the Global Market

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Goodreads rating: 2.88

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In stock: Very Good, Well Read

This book is a great read for business owners looking to establish their brand in the Asian market or for Asian businesses hoping to improve their global presence. The book provides practical advice on creating and managing powerful brands and includes numerous case studies of successful global brand building. It also addresses the unique challenges faced by Asian markets, making it a valuable resource for anyone looking to expand their business on a global scale.
the 45 second presentation - Thryft

the 45 second presentation

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Imagine being able to convey your ideas and messages in just 45 seconds - capturing attention, leaving a lasting impact, and sparking curiosity in your audience. "The 45 Second Presentation" is the ultimate guide to mastering the art of concise and powerful communication. This book will equip you with the skills to clearly articulate your thoughts, engage listeners, and effectively convey your message, whether you're a salesperson, entrepreneur, or anyone looking to enhance their communication skills. Get ready to captivate your audience with this game-changing read.
Unleashing Innovation - How Whirlpool Transformed An Industry - Thryft
Deborah L. Duarte, Nancy Tennant Snyder  | Jossey-bass

Unleashing Innovation - How Whirlpool Transformed An Industry

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Goodreads rating: 3.55

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This book is a must-read for anyone interested in innovation and business transformation. It provides a fascinating behind-the-scenes look at how Whirlpool, a household name, successfully reinvented itself and became a leading-edge innovator. Through the captivating storytelling of Nancy Tennant Snyder and Deborah L. Duarte, you'll discover the strategies and practices that Whirlpool employed to embed innovation throughout the entire company. It's an inspiring tale that showcases the power of innovation to drive bottom-line results and revolutionize an industry.
Jack Welch and the 4E's of Leadership - How to Put GE's Leadership Formula to Work in Your Organization
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If you're keen on elevating your leadership style or molding a dynamic team, "Jack Welch And The 4E's Of Leadership" is your go-to guide. It's more than just theory; it provides practical steps to adopt the tactics that made Welch's tenure at GE legendary. It could be especially compelling if you appreciate learning from real-world business titans.
Reengineering Handbook : Step-by-step Guide to Business Transformation - Thryft
Mark M. Klein, Raymond L. Manganelli  | Amacom Books

Reengineering Handbook : Step-by-step Guide to Business Transformation

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Goodreads rating: 3.5

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In stock: Very Good

The Reengineering Handbook is an essential guide for managers and leaders looking to transform their businesses. The book provides practical steps for successful reengineering, including how to obtain employee buy-in, select the best reengineering methodology, and use the "rapid reengineering" action plan. Target the areas with the most opportunity for process redesign and stay on track until completion. With the help of this book, users will be able to turn their vision of a perfectly functioning organization into a reality.
Sales Managers Portable Answer Book - Thryft
Gene Garofalo | Prentice Hall Direct

Sales Managers Portable Answer Book

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Goodreads rating: 0.0

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The Sales Managers Portable Answer Book is a valuable resource for anyone looking to improve their sales skills. The author, Gene Garofalo, provides a wealth of useful tools and strategies that can help salespeople achieve better results with less effort. Readers will appreciate the easy-to-follow format and practical advice, including time-saving management techniques and proven sales scripts. If you're looking to up your sales game, this book is a must-read.
Gems of Wisdom : Mastering the Art of Leadership - Thryft
L.W. Kam, L. W. Kam, Hsuan-Ming Wang  | Asiapac Books Pte, Ltd.

Gems of Wisdom : Mastering the Art of Leadership

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Goodreads rating: 4.25

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Recommendation: "Gems of Wisdom" is a must-read for anyone seeking to develop their leadership skills. The book provides practical guidance on how to become an effective leader. Author Wang Xuanming's insights are grounded in years of experience and provide readers with actionable advice that can be applied in any setting. Whether you are new to leadership or a seasoned veteran, "Gems of Wisdom" is sure to help you reach your full potential.
Ipossible! - How To Achieve Success Faster In Whatever You Do: Turning Impossibilities To Possibilities - Thryft

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This book could be a good read for someone who is looking to achieve success faster and is seeking practical guidance and motivation. With powerful concepts and practical ways, it challenges you to think deeply and take the right actions to achieve success in whatever you do. It is a catalyst for personal growth and will help you overcome challenges, dream bigger, and change important areas of your life.
Cutting Edge Advertising
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Jim Aitchison, Neil French  | Prentice Hall Ptr

Cutting Edge Advertising

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Goodreads rating: 4.02

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In stock: Well Read

If you're looking to revolutionize the way you approach print advertising, "Cutting Edge Advertising" could be a game-changer for you. This book isn't stuck in the past—it actively dismantles outdated methods and takes you on a journey through the principles that are shaping advertising now. You'll gain insider knowledge from renowned advertising professionals and learn how to craft compelling ads that resonate in today's market. This isn't just theory; it’s a practical guide that will inspire you to create and innovate.
ISO9001 : 2000 - A New Paradigm for Healthcare - Thryft
Bryce E. Carson | Asq Pr

ISO9001 : 2000 - A New Paradigm for Healthcare

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Here's why ISO9001:2000 - A New Paradigm for Healthcare could be a good read for you: 1. If you're interested in improving healthcare systems through standardized processes, this book provides a comprehensive overview of ISO9001:2000 standards and how they can be applied specifically in the healthcare sector. 2. With practical tools and resources included on the accompanying CD-ROM, such as a self-assessment tool and sample quality systems manual, this book offers hands-on guidance to help healthcare professionals implement and maintain quality management systems. 3. By focusing on the unique needs of the healthcare industry, this book delves into specific challenges and considerations that healthcare organizations face, making it a valuable resource for anyone working in healthcare quality improvement.
Investments - Thryft
Zvi Bodie | Mcgraw-hill/irwin

Investments

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Goodreads rating: 3.9

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If you're looking to deepen your understanding of investments from a scholarly perspective, this book provides thorough explanations about modern investment strategies and theories. It's academically rigorous yet accessible enough to offer valuable insights to both students and investors looking to ground their financial decisions in solid theory. You will find it resourceful in grasping how markets operate and how to make informed investment choices.
Harvard Business Review on Breakthrough Thinking
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If you're looking to spark a transformation in how you or your company thinks about and fosters innovation, this book is a treasure trove. It's not just about flashes of creative genius; it's about structuring your strategic processes to nurture and sustain breakthrough thinking. Harvard Business Review's collection gives you access to a mindset that has shaped successful strategies for countless professionals.
Telecommunications Convergence - Bridging the Gap Between Technologies and Services - Thryft
Steven Shepard | Mcgraw-hill Professional

Telecommunications Convergence - Bridging the Gap Between Technologies and Services

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Goodreads rating: 3.0

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In stock: Very Good

If you're fascinated by the ever-changing world of telecommunications and want to gain a deep understanding of how technologies, companies, and services come together to create exceptional customer experiences, "Telecommunications Convergence - Bridging The Gap Between Technologies And Services" is the perfect read for you. This book delves into the intricacies of converging technologies, explores the role of companies in providing customer service, and uncovers the secrets behind creating customer-centric services. Get ready to gain valuable insights that will help you stay ahead in the dynamic world of telecommunications.
Intercultural Business Communication - Thryft
Lillian H. Chaney | Pearson College Div

Intercultural Business Communication

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Goodreads rating: 3.74

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In stock: Well Read

This book is perfect for business professionals and managers who want to learn how to effectively communicate in a cross-cultural setting. The book provides practical tips on conducting negotiations across different countries, writing business letters in different societies, and other important information on intercultural communication. Readers will appreciate the straightforward and concise writing style, as well as the practical advice that can be applied in real-life business situations.
How to Write a Winning Business Report
Joseph R. Mancuso | Touchstone

How to Write a Winning Business Report

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Goodreads rating: 2.0

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If you're looking to secure funds for your business idea, this book is like a treasure map, guiding you through the creation of a business plan that resonates with investors. It's not just instructional; it offers real-world examples of successful plans that got the cash flowing. Whether you're a budding entrepreneur or a seasoned business owner seeking expansion, 'How To Write A Winning Business Report' can be your companion on the journey to convincing financiers to back your vision.
Maximum Style : Look Sharp and Feel Confident in Every Situation - Thryft
Editors of Men's Health, Brian Chichester  | Rodale Press

Maximum Style : Look Sharp and Feel Confident in Every Situation

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Goodreads rating: 3.0

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In stock: Very Good

This book is perfect for men who want to upgrade their style without sacrificing comfort. Maximum Style provides useful tips and budget-friendly shopping tactics to help you look the best you can, while feeling confident in every situation. With over forty photographs and fifty illustrations, this book is sure to give you inspiration and practical advice to elevate your style game effortlessly.
How Asia Advertises : The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them - Thryft
Jim Aitchison | Wiley

How Asia Advertises : The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them

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Goodreads rating: 3.64

Regular price RM59.11 MYR from RM25.65 MYR Save up to 61%

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In stock: Very Good

This book could be a good read for those looking to gain insight into the world of advertising in Asia. With its compilation of the most successful campaigns, it provides valuable business tools for marketers. The book's division into specific product categories allows for easy comparisons and caters to a wide variety of marketers. Get ready to unlock the secrets to successful advertising in Asia with this comprehensive guide.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.