Key MBA Models: The 60+ Models Every Manager and Business Student Needs to Know

Regular price RM93.00 MYR
Unit price
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Essential business models, concisely distilled.

If you're pursuing business studies or already navigating the management landscape, "Key MBA Models" is a valuable resource that can act as your compact guide through the maze of critical business concepts. With over 60 models simplified and ready for application, this book demystifies complex theories for practical use, becoming an indispensable tool for both your academic journey and managerial practice.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Key MBA Models: The 60+ Models Every Manager and Business Student Needs to Know

Regular price RM93.00 MYR
Unit price
per
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ISBN: 9781292016856
Publisher: Pearson
Date of Publication: 2015-05-14
Format: Paperback
Related Collections: Business, Economics
Goodreads rating: 4.08
(rated by 39 readers)

Description

Key MBA Models is a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline – from strategy and finance to marketing and accounting – and distils them into concise summaries of what they are and how to apply them. Written by London Business School Professor Julian Birkinshaw, it covers the essential models that all business students and managers need to know. Themed around the course modules on an MBA, the 60+ models fall into the following categories: strategy, business economics, finance, decision science, accounting, operations, marketing, and organisational behaviour. The term ‘model’ is used loosely – in some cases it might be a framework (the 4 Ps of marketing, Porter’s Five Forces), in some cases it might be an important concept (open innovation or customer orientation), and in some cases it might be a technical model (the Capital Asset Pricing Model). Built on research with academics from the top international business schools, this book is an essential reference guide for every manager and MBA.
 

Essential business models, concisely distilled.

If you're pursuing business studies or already navigating the management landscape, "Key MBA Models" is a valuable resource that can act as your compact guide through the maze of critical business concepts. With over 60 models simplified and ready for application, this book demystifies complex theories for practical use, becoming an indispensable tool for both your academic journey and managerial practice.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.