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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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The Truth About Money
Ric Edelman | Harperbusiness

The Truth About Money

RM37.00 MYR

Goodreads rating: 4.07

RM37.00 MYR

If you're feeling overwhelmed by the complexity of financial planning, "The Truth About Money" could be the guiding beacon you need. Ric Edelman's clear and practical approach to topics like investing and home-buying makes it a go-to reference that can empower you to make more informed decisions about your money. Whether you're a beginner or looking to brush up on your financial knowledge, this book aims to provide valuable insights in a digestible format.
Ad Women: How They Impact What We Want, Need, & Buy
Juliann Sivulka | Prometheus

Ad Women: How They Impact What We Want, Need, & Buy

RM152.00 MYR RM122.00 MYR 20% off

Goodreads rating: 3.08

RM152.00 MYR RM122.00 MYR 20% off

If you're intrigued by the intersection of feminism, history, and advertising, "Ad Women" will certainly resonate with you. Juliann Sivulka doesn't just narrate a history; she brings to life the pivotal roles women played in an industry that shaped societal norms and expectations. It's not just a story about ads – it's a story about struggle, empowerment, and the indelible mark women left on consumer culture. Expand your understanding of the ad world and the unsung heroines who changed it from the inside out.
China Fortunes: A Tale of Business in the New World
John D. Kuhns | Wiley

China Fortunes: A Tale of Business in the New World

RM37.00 MYR RM26.00 MYR 30% off

Goodreads rating: 3.69

RM37.00 MYR RM26.00 MYR 30% off

85% off est. retail
If you're fascinated by the intricacies of global business and the transformative period of China opening its doors to the world, "China Fortunes" is a must-read. Through the narrative of Jack Davis, you'll ride the tumultuous waves of China's industrial age, experiencing the thrills and spills of pursuing wealth in a rapidly changing landscape. John D. Kuhns' firsthand insights infuse the novel with authenticity, making it a gripping tale for both business enthusiasts and those intrigued by cultural adventures.
God Is My CEO: Following God's Principles in a Bottom-Line World
Larry Julian | Adams Media

God Is My CEO: Following God's Principles in a Bottom-Line World

RM33.00 MYR

Goodreads rating: 4.08

RM33.00 MYR

If you're feeling torn between your career ambitions and personal values, "God Is My CEO" could be a beacon of inspiration for you. Author Larry Julian doesn't just talk theory; he shares relatable stories from real executives who've navigated these choppy waters. It's about building a career that doesn't compromise your spiritual compass, and this book might just offer you the roadmap to merge profit with principles.
International Marketing
Philip R. Cateora | Irwin Professional Publishing

International Marketing

RM37.00 MYR

Goodreads rating: 3.6

RM37.00 MYR

If marketing across borders piques your interest, "International Marketing" by Cateora and Graham could be a fantastic resource for you. Its depth and breadth regarding how to navigate the myriad of international market factors are unparalleled. You'll find that the combination of historical context, cultural nuance, and economic insight offered makes this text a go-to for understanding the complexities of global business practices.
Multinational Business Finance - Thryft
Arthur I. Stonehill, David K. Eiteman, Michael H. Moffett  | Addison Wesley

Multinational Business Finance

RM70.00 MYR RM22.00 MYR 69% off

Goodreads rating: 3.51

RM70.00 MYR RM22.00 MYR 69% off

If navigating the complexities of international finance feels daunting, 'Multinational Business Finance' could be your compass. It offers in-depth insights into the financial operations and challenges that corporations face in global markets. The expertise of the authors could equip you with the knowledge to make sound financial decisions in an increasingly interconnected world.
The Antidote - How To Transform Your Business For The Extreme Challenges Of The 21St Century - Thryft
Anand Sharma | Managing Times Press

The Antidote - How To Transform Your Business For The Extreme Challenges Of The 21St Century

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.67

RM30.00 MYR RM15.00 MYR 50% off

90% off est. retail
The Antidote is a must-read for any business owner struggling to keep up with the rapidly changing landscape of the 21st century. The book provides practical strategies and insights on how to transform your company to be more agile, innovative, and growth-oriented. One of the most unique features of the book is its emphasis on the need for a paradigm shift in management thinking to successfully navigate these extreme challenges.
The 10-Day MBA
Steven Silbiger | Hachette

The 10-Day MBA

RM48.00 MYR

Goodreads rating: 3.7

RM48.00 MYR

46% off est. retail
If you're looking to brush up on business fundamentals without the hefty investment of time and money in a full MBA program, then Silbiger's "The 10-Day MBA" could be a game-changer for you. Dive into the core pillars of a top-tier business education and emerge with a solid grounding in what it takes to navigate the business world effectively, all from the comfort of your desk. It's a swift, cost-effective way to expand your industry literacy and maybe even impress at your next big meeting.
Swim With the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition
Harvey MacKay | Harper Business

Swim With the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition

RM33.00 MYR RM19.00 MYR 42% off

Goodreads rating: 3.93

RM33.00 MYR RM19.00 MYR 42% off

78% off est. retail
If you're staring at the ceiling at night, wondering why your business strategies aren't taking off, "Swim with the Sharks" might be the next book to pick up. Harvey Mackay doesn't just dish out advice; he provides a treasure map for outperforming and outsmarting the competition in any field. Picture yourself finally grabbing coffee with that one client who's been eluding you, or learning a negotiation tactic that closes deals instead of conversations. This book is about turning 'no chance' into 'no problem.'
Child-Care Service - Entrepreneur Magazine's Start-Ups
Jacquelyn Lynn | Entrepreneur Press

Child-Care Service - Entrepreneur Magazine's Start-Ups

RM52.00 MYR

Goodreads rating: 3.25

RM52.00 MYR

If you're toying with the idea of stepping into the food industry, this book could be a great asset. It compiles various business models—cafes to catering—into one resource, which could potentially save you hours of research. Plus, as it's from 2001, it might provide foundational insights complemented by a touch of nostalgia.
Brand It Like Beckham
Andy Milligan | Marshall Cavendish Corp

Brand It Like Beckham

RM141.00 MYR

Goodreads rating: 3.21

RM141.00 MYR

If you're intrigued by the intersection of sports and business, you'll find "Brand It Like Beckham" a fascinating read. It explores how David Beckham became not just a football star but a global brand. It's a deep dive into savvy marketing, personal branding, and the power of a public figure to transcend their field. Perfect for those interested in branding strategies and celebrity influence.
Writing for Television, Radio, and New Media - Thryft
Robert L. Hilliard | Cengage Learning

Writing for Television, Radio, and New Media

RM82.00 MYR RM26.00 MYR 68% off

Goodreads rating: 3.9

RM82.00 MYR RM26.00 MYR 68% off

96% off est. retail
Hilliard's comprehensive guide offers practical tips and techniques for writing successful scripts across various media, including TV, radio, and online platforms. With clear organization, excellent examples, and attention to detail, this book is a must-have for anyone looking to break into the world of professional writing for television, radio, or new media.
Corporate Culture and Performance - Thryft
John P. Kotter | Free Press

Corporate Culture and Performance

RM33.00 MYR RM15.00 MYR 55% off

Goodreads rating: 3.88

RM33.00 MYR RM15.00 MYR 55% off

91% off est. retail
This book is a must-read for business leaders who want to understand how culture can impact the bottom line. The authors provide evidence of how flexible culture can help organizations to adapt to changing conditions and maintain their competitive edge. They also highlight the importance of strong leadership to guide culture and performance transformation. The real-world examples of successful company transformations make this book a practical and inspiring read for anyone interested in organizational culture.
iPhone and iPad Apps Marketing : Secrets to Selling Your iPhone and iPad Apps - Thryft
Jeffrey Hughes | Que Pub

iPhone and iPad Apps Marketing : Secrets to Selling Your iPhone and iPad Apps

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.12

RM41.00 MYR RM15.00 MYR 63% off

89% off est. retail
This book is perfect for anyone who has developed an iOS app and is struggling to get it noticed in the crowded App Store. Jeffrey Hughes provides a comprehensive guide on how to market your app effectively, from identifying your target audience to using social media to generate positive word-of-mouth. The book also includes practical tips on timing your launch and pricing your app for maximum revenue. With clear examples and step-by-step instructions, this book is a must-read for any app developer looking to succeed in the competitive app marketplace.
Designing Brand Experiences
Robin Landa | Cengage Learning

Designing Brand Experiences

RM141.00 MYR

Goodreads rating: 3.86

RM141.00 MYR

If you're intrigued by the fusion of creativity with strategic thinking in building memorable brands, Robin Landa's "Designing Brand Experiences" is a must-read. The book's colorful, visual-heavy approach takes you through the phases of branding in a manner that's both educational and inspiring. It's engaging for both newcomers and seasoned professionals in the field of design and advertising, offering a fresh perspective on crafting brand identities that stick.
Pushing the Boundaries: Recollections of a McKinsey Consultant
Herbert Henzler | Lid Publishing

Pushing the Boundaries: Recollections of a McKinsey Consultant

RM56.00 MYR

Goodreads rating: 3.56

RM56.00 MYR

48% off est. retail
If you're fascinated by the world of high-stakes consulting, "Pushing the Boundaries" gives you a front-row seat. It's like shadowing a top consultant without the pressure of performance reviews. Plus, the insights within these pages could offer you a competitive edge in your own career, as well as a deeper understanding of the high-octane world of business strategy.
Marketing Planning and Strategy - Thryft
Subhash C. Jain | South-western College Pub

Marketing Planning and Strategy

RM248.00 MYR

Goodreads rating: 3.6

RM248.00 MYR

Written for the capstone course in marketing or marketing strategy, Marketing Planning and Strategy will help students develop strategic marketing skills essential for today's global competition. This text focuses on marketing strategy from the viewpoint of the business unit, and clearly distinguishes marketing strategy from marketing management.
Corporate Finance: Global Edition - Thryft
Berk Jonathan, Peter DeMarzo  | Pearson Education Limited

Corporate Finance: Global Edition

RM59.00 MYR RM19.00 MYR 68% off

Goodreads rating: 3.86

RM59.00 MYR RM19.00 MYR 68% off

94% off est. retail
This book provides a comprehensive overview of corporate finance for business students, blending the latest advancements in the field with time-tested principles. The authors use a unifying valuation framework to establish a new canon in finance. The book covers the recent financial crisis, new behavioral finance research, and practitioner interviews. It is recommended for business students and professionals who want a practical perspective on finance.
Think Write Grow : How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More - Thryft
Grant Butler | Wiley

Think Write Grow : How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More

RM56.00 MYR

Goodreads rating: 3.48

RM56.00 MYR

In a competitive age, thought leadership has emerged as a subtle but powerful way to grow your business, establish credibility and demonstrate expertise, build your profile and forge relationships with prospects and customers. Thought leadership material can take many forms, including public speaking, websites, the media, advertising, writing books, online forums, webinars and blogging. This book will show you how to take your great ideas and craft them into a clear point of view which can influence others. The book is organised into three 1. Defines thought leadership and how to transform your great ideas into effective thought leadership material. 2. Shows you how to articulate your ideas into effective communication. 3. Demonstrates how thought leadership can be marketed to grow your business and profile. Key Think Write Grow studies the techniques of the great communicators of recent times, from Barack Obama and Boris Johnson to Tim Flannery and Malcolm Turnbull.
Leadership Secrets of Attila the Hun
Wess Roberts | Balance

Leadership Secrets of Attila the Hun

RM33.00 MYR

Goodreads rating: 3.59

RM33.00 MYR

59% off est. retail
If you're intrigued by unconventional leadership advice, "Leadership Secrets of Attila the Hun" could be a fascinating read for you. Wess Roberts takes the historical figure of Attila the Hun and spins his strategies into relevant lessons for today's managers and leaders. Despite its age, you might find its insights surprisingly applicable to your own endeavors in leadership and management.
Project Management - Thryft
Matthew Bachelor | Harpercollins Reference Hbacks

Project Management

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.47

RM22.00 MYR RM15.00 MYR 32% off

67% off est. retail
This book is a must-read for anyone looking to improve their project management skills. With insights from top professionals, it provides practical tips and techniques for streamlining your workflow and achieving success. Readers will appreciate the book's clear, concise writing style, as well as its focus on actionable advice that can be implemented immediately.
Don't They Know It's Friday? Cross Cultural Considerations for Business and Life in the Arabian Gulf
Jeremy Williams | Motivate Publishing

Don't They Know It's Friday? Cross Cultural Considerations for Business and Life in the Arabian Gulf

RM22.00 MYR

Goodreads rating: 3.72

RM22.00 MYR

87% off est. retail
If you're looking to understand the intricate dance of business and social interactions in the Arabian Gulf, "Don't They Know It's Friday?" is your go-to guide. Jeremy Williams distills essential insights, making it an invaluable tool for Westerners working with Gulf nationals. The book’s practical take on managing cultural differences could make your Gulf experience far less daunting and more successful.
Tactics - Thryft
Edward de Bono | Fontana / Collins

Tactics

RM10.00 MYR RM8.00 MYR 20% off

Goodreads rating: 3.64

RM10.00 MYR RM8.00 MYR 20% off

What does it take to succeed in today's competitive world? Is it luck? Talent? A touch of madness? Edward de Bono talked to 50 outstandingly successful men and women, all of whom spoke frankly about their own strategy. Among them were David Bailey, Sir Terence Conran, Robert Maxwell, Jackie Stewart, Sir Clive Sinclair, Virginia Wade, Lord Forte and Verity Lambert. De Bono then distilled their wisdom and experience and turned it into a practical strategy that anyone can follow in order to achieve their own ambitions in life and work. The result was this book.
Digital Strategies for Powerful Corporate Communications - Thryft
Paul A. Argenti, Courtney M. Barnes, Courtney Barnes  | Mcgraw Hill

Digital Strategies for Powerful Corporate Communications

RM70.00 MYR RM22.00 MYR 69% off

Goodreads rating: 3.54

RM70.00 MYR RM22.00 MYR 69% off

89% off est. retail
This book is an essential guide for businesses seeking to modernize their communication strategies and harness the power of the digital world to engage with stakeholders. Using case studies from major corporations, the authors provide a practical framework for building transparent, authentic engagement with employees, customers, and investors. The book outlines the steps to build a culture of engagement and transparency, manage internal communications, recruit and retain top talent, and develop effective messages that resonate with customers and investors. If you're looking to stay ahead of the curve in the digital age, this is a must-read.
Leading Quietly: An Unorthodox Guide to Doing the Right Thing
Joseph L. Badaracco Jr. | Harvard Business Review Press

Leading Quietly: An Unorthodox Guide to Doing the Right Thing

RM19.00 MYR

Goodreads rating: 3.58

RM19.00 MYR

86% off est. retail
If you're someone who's been thinking that leadership only belongs to the loud and the visible, 'Leading Quietly' might refresh that notion. Joseph Badaracco shines a light on the power of small, ethical decisions made away from the spotlight. For those who resonate with the idea of impactful leadership through quiet diligence, this book provides practical guidance and relatable anecdotes. It's a call to action for all who believe in making a difference without making a scene.
Bypassing No in Business : Selling Your Ideas with Ease: New Body Language and Influence Strategies to Eliminate or Reduce Resistance to Anything - Thryft
Harlan Goerger, Vincent Harris  | Beckworth Publishers

Bypassing No in Business : Selling Your Ideas with Ease: New Body Language and Influence Strategies to Eliminate or Reduce Resistance to Anything

RM45.00 MYR RM15.00 MYR 67% off

Goodreads rating: 4.18

RM45.00 MYR RM15.00 MYR 67% off

88% off est. retail
This book provides practical strategies to help overcome resistance in business settings, to increase sales and become more persuasive. It includes cutting-edge research on body language, which can be applied to make selling more fun. Users will appreciate the author's focus on reducing resistance and making the selling process more effective.
Introduction to Management Accounting, Chap. 1-17 : International Edition - Thryft
Charles T. Horngren | Pearson Prentice Hall

Introduction to Management Accounting, Chap. 1-17 : International Edition

RM127.00 MYR

Goodreads rating: 3.88

RM127.00 MYR

Note: "This is just the standalone book, if you want the book/access card order the ISBN below;" ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. 0133059766 / 9780133059762 Introduction to Management Accounting, Student Value Edition Plus NEW MyAccountingLab with Pearson eText-- Access Card Package 16/e Package consists of: 0133058816 / 9780133058819 Introduction to Management Accounting, Student Value Edition 0133059251 / 9780133059250 NEW MyAccountingLab with Pearson eText -- Access Card -- for Introduction to Management Accounting "
Leapfrogging: Harness the Power of Surprise for Business Breakthroughs
Soren Kaplan | Berrett-koehler Publishers

Leapfrogging: Harness the Power of Surprise for Business Breakthroughs

RM52.00 MYR

Goodreads rating: 3.34

RM52.00 MYR

58% off est. retail
If you're feeling stuck in the same old business routines, "Leapfrogging" offers a fresh perspective that challenges conventional wisdom. Kaplan's LEAPS process could be the shake-up you need to inject life into your strategies and energize your team towards unexpected, game-changing innovations. It's particularly suited for those ready to reframe uncertainty as an asset rather than a liability.
Invisible Influence: The Hidden Forces That Shape Behavior
Jonah Berger | Simon & Schuster

Invisible Influence: The Hidden Forces That Shape Behavior

RM52.00 MYR

Goodreads rating: 3.7

RM52.00 MYR

Imagine realizing that your choices, the music you listen to, even the food you crave, might not be entirely yours. "Invisible Influence" by Jonah Berger draws back the curtain on the subtle societal forces at play. It's a thought-provoking journey for anyone intrigued by how we're shaped by the unseen currents of culture and peer influence. If you're all about understanding the 'why' behind your actions and using that knowledge to navigate life more astutely, this book is your roadmap.
Business and Society: Corporate Strategy, Public Policy and Ethics
James E. Post | Mcgraw-hill Education - Europe

Business and Society: Corporate Strategy, Public Policy and Ethics

RM52.00 MYR RM30.00 MYR 42% off

Goodreads rating: 3.67

RM52.00 MYR RM30.00 MYR 42% off

This book provides a comprehensive overview of how corporations can navigate social responsibility while still maintaining a profitable business. It delves into public policy, ethics, and corporate strategy, making it an essential read for anyone interested in corporate social responsibility and its impact on society. Readers will appreciate its clear and concise writing style, as well as its practical insights and real-life case studies.
International Marketing - Thryft
Lloyd C. Russow Vern Terpstra | Dryden Press

International Marketing

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 4.0

RM22.00 MYR RM15.00 MYR 32% off

International Marketing is a comprehensive guide for anyone looking to understand the intricacies of global business. The expertise of its authors, Michael R. Czinkota and Ilkka Ronkainen, is evident in the wealth of information provided, making it a must-read for students and professionals in the field. The book stands out for its emphasis on export promotion and development, and its focus on practical strategies for global business success.
Opportunity: How to Win in Business & Create a Life You Love
Eben Pagan | Hay House Business

Opportunity: How to Win in Business & Create a Life You Love

RM67.00 MYR

Goodreads rating: 3.98

RM67.00 MYR

51% off est. retail
Whether you're looking to enhance your career, improve your personal relationships, or boost your health, "Opportunity" illuminates the path to recognizing and seizing the chances that come your way. Eben Pagan's blend of entrepreneurial wisdom encourages a proactive approach to building a life that aligns with your ambitions and values. It's perfect for those ready to take control of their success across various aspects of life.
Essentials of Business Communication - Thryft

Essentials of Business Communication

RM52.00 MYR RM19.00 MYR 63% off

Goodreads rating: 3.53

RM52.00 MYR RM19.00 MYR 63% off

84% off est. retail
This book is ideal for professionals who want to hone their communication skills. It provides a comprehensive guide to writing effective memos, letters, reports, and resumes. It also offers additional coverage of contemporary communication methods such as Internet and E-mail communication, diversity, and ethics. The book's unique feature is its three-in-one structure, which includes text, practical workbook, and self-teaching grammar/mechanics handbook. It is written by Mary Ellen Guffey, who is a dedicated professional and a leading expert in the field of business communication.
Mortgage-Backed Securities, Second Edition: Produc ts, Structuring, and Analytical Techniques - Thryft
Frank J. Fabozzi, William S. Berliner, Anand K. Bhattacharya  | Wiley

Mortgage-Backed Securities, Second Edition: Produc ts, Structuring, and Analytical Techniques

RM207.00 MYR RM82.00 MYR 60% off

Goodreads rating: 3.76

RM207.00 MYR RM82.00 MYR 60% off

75% off est. retail
This book is a valuable guide for anyone who is interested in investing in mortgage-backed securities or working in the fixed-income securitization market. It covers a range of important topics including investment characteristics, creation, and analysis of mortgage-backed securities, valuation techniques, dynamic interaction between the mortgage industry, home prices, and credit performance. The authors are experts in this field, and their insights and advice can help readers make wise investment decisions in this evolving arena.
The Complete Guide to Property Development for the Small Investor
Catherine Dawson | Kogan Page Ltd

The Complete Guide to Property Development for the Small Investor

RM141.00 MYR RM115.00 MYR 18% off

Goodreads rating: 2.93

RM141.00 MYR RM115.00 MYR 18% off

If you're looking to dive into the property market without feeling like you're in over your head, this guide is like having a mentor in your pocket. It's been praised for its practical advice and clear, step-by-step approach, which can help demystify the process for beginners and offer valuable insights to even seasoned investors.
Power Is the Great Motivator - Thryft
David H. Burnham, David C. McClelland  | Harvard Business Press

Power Is the Great Motivator

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.72

RM41.00 MYR RM15.00 MYR 63% off

67% off est. retail
If you're someone who's aiming to enhance your leadership skills, this classic will likely resonate with you. McClelland and Burnham delve into the psychology of power and its influence on managerial effectiveness. For avid followers of leadership techniques and organizational psychology, this insightful book could be the key to unlocking your potential as a motivator and visionary in your workplace.
The 250 Job Interview Questions You'll Be Most Likely Asked and the Answers That Will Get You Hired!
Peter Veruki | Adams Media

The 250 Job Interview Questions You'll Be Most Likely Asked and the Answers That Will Get You Hired!

RM15.00 MYR

Goodreads rating: 3.4

RM15.00 MYR

If landing your dream job is a priority, Peter Veruki's guide could be the ace up your sleeve. The book doesn’t just list questions; it crafts thoughtful responses that cater to what employers really want to hear. Veruki's experience in career planning shines through, providing you with a strategic approach to interviews that could set you apart from the competition. Consider it a small investment for a huge return in your career growth.
The China Strategy: Harnessing the Power of the World's Fastest-Growing Economy
Edward Tse | Basic Books

The China Strategy: Harnessing the Power of the World's Fastest-Growing Economy

RM41.00 MYR RM33.00 MYR 20% off

Goodreads rating: 3.5

RM41.00 MYR RM33.00 MYR 20% off

If you're interested in international business or economic strategies, "The China Strategy" could broaden your horizon. As China's economy continues to influence the global market, understanding its unique business environment becomes vital. Edward Tse's insights might equip you with knowledge on how to synergize with or compete in this dynamic powerhouse of growth.
Branddigital: Simple Ways Top Brands Succeed in the Digital World
Allen P. Adamson | St. Martin's Press

Branddigital: Simple Ways Top Brands Succeed in the Digital World

RM33.00 MYR

Goodreads rating: 3.26

RM33.00 MYR

If you're looking to stay ahead in today's fast-paced digital marketplace, "BrandDigital" might just be the compass you need. Adamson not only reinforces timeless branding principles but also guides you through harnessing digital tools to deepen customer relationships. With insights derived from top industry professionals and case studies from leading brands, this book could transform your understanding of digital branding and help you leave a lasting mark on your customers.
Integrated Marketing Communications 2003-2004: The Official CIM Coursebook
Chris Fill | Butterworth-heinemann

Integrated Marketing Communications 2003-2004: The Official CIM Coursebook

RM119.00 MYR

Goodreads rating: 3.5

RM119.00 MYR

If you're diving into the world of marketing communications, this book is a treasure trove of insights. Chris Fill, a senior examiner for CIM, leads you through the curriculum with clarity and detail. The interactive MARKETINGONLINE access is a standout feature, allowing for a customizable learning experience that's both practical for students and valuable for marketing professionals sharpening their skills.
Investing in People : Financial Impact of Human Resource Initiatives - Thryft
John W. Boudreau, Wayne F. Cascio  | Ft Pr

Investing in People : Financial Impact of Human Resource Initiatives

RM100.00 MYR RM56.00 MYR 44% off

Goodreads rating: 3.85

RM100.00 MYR RM56.00 MYR 44% off

78% off est. retail
For anyone looking to directly link HR strategies to a company's financial performance, "Investing in People" could be an insightful read. Wayne F. Cascio and John W. Boudreau have crafted a guide that illuminates how to substantiate the value of human resources initiatives with hard data. By using their LAMP methodology, you'll learn to quantify the often intangible human element of business, thereby making more informed decisions and proving the strategic worth of effective HR investments.
Strategic Marketing - Thryft
David W. Cravens | Richard D Irwin

Strategic Marketing

RM122.00 MYR RM63.00 MYR 48% off

Goodreads rating: 4.0

RM122.00 MYR RM63.00 MYR 48% off

88% off est. retail
For someone with an interest in the mechanics of marketing success, "Strategic Marketing" can offer a profound understanding of what it takes to gain a competitive edge through strategic planning. It'll resonate with you especially if you're engaged in forming strategies that consider customer satisfaction and recognize the complexities of global competitiveness. This book could be the compass you need in navigating the ever-evolving business landscape.
The 10-Minute Millionaire: The One Secret Anyone Can Use to Turn $2,500 into $1 Million or More - Thryft
D. R. Barton Jr. | Wiley

The 10-Minute Millionaire: The One Secret Anyone Can Use to Turn $2,500 into $1 Million or More

RM48.00 MYR RM15.00 MYR 69% off

Goodreads rating: 3.63

RM48.00 MYR RM15.00 MYR 69% off

87% off est. retail
If you're feeling overwhelmed by the complex investment advice out there, "The 10-Minute Millionaire" speaks to you. D.R. Barton Jr. distills his extensive trading experience into an approachable system, making it seem possible to grow a modest sum into something significant. It's not a get-rich-quick scheme; it's about consistent, smart decision-making. Imagine investing with confidence, just a few minutes at a time, steadily moving toward your goal of joining the millionaires' club. This book could be the map for your journey.
Wisdom of the CEO - 29 Global Leaders Tackle Today's Most Pressing Business Challenges
Colin Price, G. William Dauphinais, Grady Means  | Wiley

Wisdom of the CEO - 29 Global Leaders Tackle Today's Most Pressing Business Challenges

RM41.00 MYR RM30.00 MYR 27% off

Goodreads rating: 3.21

RM41.00 MYR RM30.00 MYR 27% off

78% off est. retail
If you're intrigued by the minds steering major corporations, "Wisdom of the CEO" offers a gold mine of insights. You'll be privy to the strategic thinking of 29 global leaders as they navigate pressing issues like e-commerce and disruptive tech. This isn't just business theory; it's a collection of blueprints from those at the helm of industry giants, perfect for anyone looking to understand or replicate their success.
The Leader in Me: How Schools and Parents Around the World Are Inspiring Greatness, One Child at a Time
Stephen R. Covey | Free Press

The Leader in Me: How Schools and Parents Around the World Are Inspiring Greatness, One Child at a Time

RM33.00 MYR RM30.00 MYR 9% off

Goodreads rating: 3.88

RM33.00 MYR RM30.00 MYR 9% off

If you're passionate about nurturing the full potential in children, "The Leader in Me" could resonate with you deeply. This is not just about academic enhancement; it's a guide to fostering leadership and life skills that students need for success in the ever-evolving global landscape. Mixing real-life success stories with practical applications, this book offers a hopeful blueprint for creating future leaders, one child at a time.
Getting to 50/50 - How Working Couples Can Have It All by Sharing It All: And Why It's Great for Your Marriage, Your Career, Your Kids, and You
Sharon Meers, Joanna Strober  | Bantam

Getting to 50/50 - How Working Couples Can Have It All by Sharing It All: And Why It's Great for Your Marriage, Your Career, Your Kids, and You

RM45.00 MYR RM30.00 MYR 33% off

Goodreads rating: 3.59

RM45.00 MYR RM30.00 MYR 33% off

77% off est. retail
If you and your partner are juggling demanding careers while trying to maintain a happy family life, "Getting to 50/50" could be the blueprint you've been searching for. It's a book that offers a fresh perspective, backed by research and peppered with relatable anecdotes, on how egalitarian relationships can lead to personal and professional satisfaction. The insights here could be a game-changer for achieving that work-life harmony you've been aiming for.
Group Dynamics, International Edition - Thryft
Donelson R. Forsyth | Wadsworth Cengage Learning

Group Dynamics, International Edition

RM82.00 MYR RM26.00 MYR 68% off

Goodreads rating: 3.58

RM82.00 MYR RM26.00 MYR 68% off

90% off est. retail
Group Dynamics is a great read for anyone interested in gaining a comprehensive understanding of group dynamics. Forsyth uses a combination of research and real-life case studies to provide readers with a deeper understanding of each topic. The book covers various disciplines such as psychology, law, education, sociology, and political science. It is an exciting read that takes the reader beyond simple exposure to basic principles and research findings.
ROI of Social Media
Jerry Dimos, Steven Groves, Guy Powell  | Wiley

ROI of Social Media

RM59.00 MYR RM26.00 MYR 56% off

Goodreads rating: 3.44

RM59.00 MYR RM26.00 MYR 56% off

84% off est. retail
Diving into "ROI of Social Media" will empower you to architect and quantify the impact of your social media efforts. Tailored especially for those grappling with proving the fiscal worth of their social marketing, it's almost like a GPS for navigating the landscape where finance meets social strategy. The book's practical blend of robust case studies across various global brands ensures actionable insights, making it an indispensable resource for marketing professionals aiming to cement their digital campaigns' value within their organizations.
How to Make Big Money In Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know - Thryft
Jeffrey J. Fox | Hyperion

How to Make Big Money In Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.6

RM41.00 MYR RM15.00 MYR 63% off

82% off est. retail
If you've been flirting with the idea of starting a venture and fancy a no-nonsense guide, Jeffrey Fox's book could be just what you need. It distills the essentials of running various small businesses into bite-sized wisdom. The straightforward chapters cut through the fluff and get down to the business of making money—an approach likely appreciated by those with entrepreneurial spirit.
The End of Big: How the Internet Makes David the New Goliath
Nicco Mele | St. Martin's Press

The End of Big: How the Internet Makes David the New Goliath

RM45.00 MYR

Goodreads rating: 3.74

RM45.00 MYR

If you're fascinated by the seismic shifts technology has caused in society, "The End of Big" will resonate with you. Nicco Mele delves into how the digital age puts power back into individual hands, changing everything from politics to personal interactions. It's a compelling read for anyone interested in the future of power and connectivity in our increasingly networked world.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.