Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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One Stop Contracts - Thryft
John Wyborn | Icsa Publishing Ltd (institute Of Chartered Secretaries & Administrators)

One Stop Contracts

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Goodreads rating: 0.0

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This book is an excellent resource for individuals starting their career as a contracts manager. It covers all the necessary details for contracts, including legal requirements, negotiation strategies, and contract administration. The author's straightforward writing style and real-world examples make the book easy to understand and implement. Overall, One Stop Contracts is a must-read for anyone looking to succeed in contract management.
The Differentiated Network - Organizing Multinational Corporations for Value Creation - Thryft
Sumantra Ghoshal, Nitin Nohria  | Jossey-bass

The Differentiated Network - Organizing Multinational Corporations for Value Creation

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Goodreads rating: 3.67

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This book is a must-read for managers of multinational corporations seeking to take their organization to the next level. Through the innovative model of differentiated networks, Nohria and Ghoshal offer a solution to the competitive challenges faced by MNCs in the global economy. With practical advice and research-backed insights, readers can learn how to fully leverage their globally-distributed capabilities and boost firm performance.
The Winning Streak Check Book - Thryft
David Clutterbuck, Walter Goldsmith  | Penguin

The Winning Streak Check Book

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The Winning Streak Check Book is perfect for individuals who are looking for a fun and organized way to track their successes. With its sleek design and easy-to-use format, this book allows you to record your wins in a meaningful way. Each page features space for noting the date, the accomplishment, and the reward. In addition, the book is small and portable, making it easy to take with you on the go. Customers have raved about how this book has helped them to stay motivated and focused on their goals.
Harvard Business Review on Breakthrough Thinking

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If you're looking to spark a transformation in how you or your company thinks about and fosters innovation, this book is a treasure trove. It's not just about flashes of creative genius; it's about structuring your strategic processes to nurture and sustain breakthrough thinking. Harvard Business Review's collection gives you access to a mindset that has shaped successful strategies for countless professionals.
Internet Commerce - Thryft

Internet Commerce

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If you're intrigued by the digital evolution of business, "Internet Commerce" is your must-read. It not only dives into the changing workplace dynamics due to the online marketplace but also brings you tangible case studies to relate to. Plus, it's not just theoretical—it tackles practical issues like market research, security, and ethics to give you a comprehensive understanding of the Internet's impact on business.
Dynamic Supply Chain Alignment - A New Business Model for Peak Performance in Enterprise Supply Chains Across All Geographies

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If you're keen to learn about the vitality of agile, flexible supply chains in today's global market, John Gattorna's book will be an invaluable resource. It provides strategic insights on aligning suppliers, partners, and customers for peak enterprise performance. Perfect for those who look to stay ahead in business by adapting quickly to changes, it's a thought leader's guide to mastering supply chain complexities.
Proactive Selling: Control the Process-Win the Sale - Thryft
William "Skip" Miller | Amacom Books

Proactive Selling: Control the Process-Win the Sale

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Goodreads rating: 3.77

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If you're in sales and looking to enhance your approach, "Proactive Selling" could be the edge you need. It's not just about closing a deal; it's about understanding and focusing on the buyer throughout the process. This book offers tactics that help you keep the buyer’s needs and mindset at the forefront, which in turn can increase your success rate.
Strategic Marketing Management - Custom Reader for Strathclyde University - Thryft

Strategic Marketing Management - Custom Reader for Strathclyde University

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Considering you're likely associated with Strathclyde University, this reader is curated just for you, with content designed to align with your syllabus. It presents strategic marketing theories and concepts with context that will resonate with your local academic environment, making it a practical pick for anyone looking to dive deep into marketing with a home-field advantage.
The Complete Guide to Investing in Bonds and Bond Funds: How to Earn High Rates of Return Safely
If you're keen on amplifying your financial portfolio's safety without compromising on returns, this guide could be your financial ally. It distills the complexities of bond investments, which might seem arcane, into practical advice that you can act on. You'll learn the ins and outs of the bond market, unlocking insights to navigate the highs and lows of various bonds and bond funds. Whether a novice or a seasoned investor, this book promises to elevate your investment strategy for a more secure financial future.
Reorganize for Resilience: Putting Customers at the Center of Your Business
Ranjay Gulati | Harvard Business Press

Reorganize for Resilience: Putting Customers at the Center of Your Business

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Goodreads rating: 3.76

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If you've ever felt that pressing need to pivot your business towards what truly matters to the customers, "Reorganize for Resilience" is your guide. Ranjay Gulati doesn't just theorize; he provides a pragmatic blueprint to dismantle the silos and reform your company around customer needs. This book could be your roadmap to weather industry storms and emerge profitable by nurturing genuine customer connections and foresight.
Innovation and Entrepreneurship: Practice and Principles
Butterworth-Heinemann Ltd | Butterworth-heinemann Ltd

Innovation and Entrepreneurship: Practice and Principles

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Goodreads rating: 4.07

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If you're contemplating diving into the entrepreneurial world, Drucker's book could be your guide. It's a classic staple for anyone looking to understand the real-world practices and principles of successful business innovation. Drucker's insights into identifying opportunities and risks, not to mention his strategies for overcoming challenges, make it a go-to for aspiring and seasoned entrepreneurs alike.
Hot Text: Web Writing That Works
Lisa Price, Jonathan Price  | New Riders

Hot Text: Web Writing That Works

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Goodreads rating: 3.67

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If you're looking to elevate your online writing skills, "Hot Text: Web Writing that Works" is a treasure trove of practical tips and examples. The approachable style of this book makes it digestible and immediately applicable for anyone who aims to produce compelling web content. Whether you're crafting marketing materials, writing articles, or curating a magnetic web presence, this book will undoubtedly refine your digital voice and strategy.
Financial Markets & Corporate Strategy

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This is a strong pick if you want corporate finance to feel useful rather than abstract. Readers often appreciate how it stays rigorous without becoming intimidating, making complex financial markets and strategy decisions feel surprisingly teachable. It is especially good for someone who wants a solid academic foundation with a practical, real-world mindset.
Flipping the Switch: Unleash the Power of Personal Accountability Using the QBQ!
John G. Miller | Tarcher

Flipping the Switch: Unleash the Power of Personal Accountability Using the QBQ!

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Goodreads rating: 3.85

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If you ever feel drowned by negativity or passivity in your personal or professional life, "Flipping the Switch" can be a game changer for you. John G. Miller extends his QBQ method to demonstrate through relatable stories and actionable insights how asking the right questions can lead to a fulfilling life. Embrace this book to discover how flipping your mental switch can empower growth, creativity, and stronger relationships.
Getting Organized at Work: 24 Lessons to Set Goals, Establish Priorities, and Manage Your Time

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Feeling overwhelmed with your workday chaos? "Getting Organized at Work" could be your lifeline to a more productive and stress-free professional life. Kenneth Zeigler offers practical, quick strategies for time management that cater to real-world work environments. His tips could transform the way you approach your daily tasks, leading to not only better work performance but also a greater sense of control and job satisfaction. Give it a read, and you might just find yourself leaving the office on time more often, with a clear mind to boot.
China and the WTO : Changing China, Changing World Trade - Thryft
Mark L. Clifford, Supachai Panitchpakdi  | Wiley

China and the WTO : Changing China, Changing World Trade

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Goodreads rating: 3.79

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This book is recommended for those interested in understanding the impacts of China's entry into the WTO on the global economic order. Dr. Supachai provides a unique perspective as the first director-general from a developing nation. The book delves into the key implications for the USA, Asia, and Europe, the strains that will be placed on the existing order, and the shift in the balance of global power as China overtakes Japan and matches the economic power of the US.
Defending Your Reputation: A Practical Guide to Crisis Communications
Simon Taylor | Viva

Defending Your Reputation: A Practical Guide to Crisis Communications

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Goodreads rating: 3.0

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If you're facing challenges that threaten your reputation, this book can be invaluable. Simon Taylor distills crisis management into practical advice that's easy to digest. It's concise, just 125 pages, so you can quickly grasp essential tactics to protect and defend your personal or business reputation when it matters most.
PR 2.0 : New Media, New Tools, New Audiences - Thryft
Deirdre Breakenridge | Ft Pr

PR 2.0 : New Media, New Tools, New Audiences

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Goodreads rating: 3.43

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This book could be a great read for marketing and PR professionals who are interested in understanding and utilizing new media tools and social networking concepts. It offers practical guidance and real-world examples of how to effectively apply new media strategies to achieve results in public relations work. The book features an extraordinary array of new PR best practices, including setting up online newsrooms, using visual and social media in releases, and leveraging new online research and analytics tools. It also includes interviews with leading PR 2.0 practitioners, making it a valuable resource for anyone looking to master the newest tools and stay ahead in the ever-evolving world of public relations.
The Million Dollar Private Practice - Using Your Expertise To Build A Business That Makes A Difference - Thryft

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As someone passionate about your profession and seeking growth, "The Million Dollar Private Practice" is like a compass guiding you towards uncharted territories of potential. David Steele doesn't just hand you a blueprint for financial success; he helps you mold your unique skills into innovative services that can substantially elevate your career. If you're ready to transform your practice from one-on-one to one-on-many, this book is the mentor you need to expand your influence and income.
Bullet Proof Presentations: No One Will Ever Shoot Holes in Your Ideas Again! - Thryft
G. Michael Campbell | Weiser

Bullet Proof Presentations: No One Will Ever Shoot Holes in Your Ideas Again!

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Goodreads rating: 2.0

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Imagine walking into your next presentation brimming with confidence, knowing your ideas are bulletproof. That's the transformation this book promises. G. Michael Campbell's guidance is like having a personal coach helping you to organize, deliver, and impress during any speaking engagement. This book doesn't just give tips—it provides a comprehensive blueprint to take the stage assured you'll captivate your audience.
Top Performance Leadership
Graham Jones | Little, Brown Book Group

Top Performance Leadership

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Goodreads rating: 4.0

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If leadership has been a mountain you're eager to conquer, or you're on the plateau longing for the next peak, Graham Jones offers you a fresh climb. 'Top Performance Leadership' will challenge your footholds on traditional methods and equip you with sustainable strategies. Harness it to invigorate your team, your organization, and perhaps most crucially, your own leadership journey.
Kotler on Marketing
kotler philip | Free Press

Kotler on Marketing

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Goodreads rating: 4.13

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If you're looking to sharpen your marketing acumen, "Kotler on Marketing" is akin to a masterclass from one of the field's pioneers. Kotler's lucid explanations distill complex marketing theories into actionable insights. Especially for professionals, this book offers a strategic blueprint to understand customer needs, build brand equity, and foster customer loyalty, which are cornerstones of successful businesses today.

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If your boss is giving you nightmares, this book might just be the lighthearted survival guide you need. Weinstein's approach combines humor with practical advice, making the daily grind a bit more bearable. In understanding the boss beast, you'll find solace and strategies to not just endure, but perhaps even thrive in the jungle of office politics.
Working Internationally: Expatriation, Migration and Other Global Work - Thryft
Yvonne McNulty, Chris Brewster  | Edward Elgar Publishing

Working Internationally: Expatriation, Migration and Other Global Work

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Goodreads rating: 4.0

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This book is a must-read for individuals interested in the complexities of international work. Unlike other textbooks, it covers a wide range of international work types, including high-status expatriation, short-term project work, and even the management of refugees. The authors, renowned in the field, provide in-depth insights and research on topics such as global HRM, compensation, talent management, and human rights. With practical exercises and reflective questions, this book is a valuable resource for students and practitioners looking to expand their understanding of working internationally and how it goes beyond traditional conception.
The #1 Sales Teams: Superior Techniques for Maximum Performance - Thryft
Stephan Schiffman | Adams Media

The #1 Sales Teams: Superior Techniques for Maximum Performance

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Goodreads rating: 4.0

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This book is a must-read for sales team managers who are looking to unlock the full potential of their team. Packed with proven strategies and techniques, it offers practical advice on coaching, managing, and driving sales performance. From creating effective coaching plans to achieving tangible results in the field, this book will empower managers to optimize their team's performance and reach new heights of success. Get ready to unleash the true potential of your sales team!
Dictionary of Business Terms - Thryft

Dictionary of Business Terms

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Expanded with new entries and updated to reflect recent economic developments and the current business climate, this quick-reference dictionary defines more than 7,500 terms relating to accounting, taxation, advertising, business law, communications, transportation, computers and the Internet, economics, finance, insurance, international business, management, marketing and statistics. Definitions come with examples, illustrations, and cross-references. An appendix defines hundreds of business-related abbreviations and acronyms. Here is a useful, easy-to-understand reference book with information that is helpful to everyone involved in business activities, whether novices or experienced business executives.


Author: Jack Friedman
Format: Paperback
Number of Pages: 784
Publisher: Peterson's Guides,U.S.
Publication Date: 09 Jul 2007
Beat Multiple Deck Blackjack
Marten Jensen | Cardoza

Beat Multiple Deck Blackjack

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Goodreads rating: 2.86

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If you love blackjack but feel daunted by card counting, this book could change your entire approach to the game. Marten Jensen offers clear, accessible strategies that cater to both novices and more seasoned players who want to up their game without getting into the complexities of card counting. It's like having an expert whispering secrets in your ear, giving you the confidence to take on multiple deck blackjack with a winning edge.
$20K To $2 Million In 2 Years - What Your Business Needs To Know To Grow - Thryft

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This book is an invaluable guide for entrepreneurs and small business owners who dream of rapid growth. With firsthand insights from a world-class business advisor, Raymond Huan, readers can uncover the common traits and fundamental principles that drive businesses to go from $20K to $2 million in just 2 years. Discover the hidden secrets and strategies that continue to propel these businesses forward, even during challenging economic times. It's time to unlock the keys to exponential growth and take your business to the next level.
Consumer Behaviour
Hayden Noel | Ava Publishing

Consumer Behaviour

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Goodreads rating: 3.27

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If you're interested in what makes consumers tick, 'Consumer Behaviour - Basics Marketing' is a fascinating guide. Hayden Noel breaks down the psychological, social, and cultural factors that influence purchasing decisions. You'll get insights into the mind of the consumer that are not only thought-provoking but also incredibly useful if you're involved in marketing, sales, or business development. It's a deep dive into the 'why' behind buying behaviors.
Business and Legal Forms for Graphic Designers - Thryft
Eva Doman Bruck, Tad Crawford  | Allworth P, Us

Business and Legal Forms for Graphic Designers

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Goodreads rating: 3.91

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This book is a valuable tool for graphic designers who want to run their business effectively while also taking care of legal and formal aspects. With a collection of 33 forms that can be used as is or customized to fit specific needs such as preliminary budget and schedule, proposal, production schedule, contract, etc., it gives a ready solution to many common problems faced by designers. The author, Tad Crawford, is an expert attorney, publisher, and author in the field of legal and business forms for artists and designers, which makes his advice dependable and credible.
Communication and Reports - Thryft
Peter Padget | Continuum International Publishing Group

Communication and Reports

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Goodreads rating: 0.0

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This book could be a good read for anyone who wants to improve their communication skills in a professional setting. The author, P. Padget, provides clear and concise guidance on how to write effective reports and memos. The book is particularly useful for those who need to present information in a professional context, such as managers, executives, and corporate communicators. With its practical advice and straightforward approach, readers will be able to apply the concepts and techniques learned from this book in their day-to-day work.
Money Sense - Thryft

Money Sense

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Money Sense could be a good read for anyone who is interested in improving their financial literacy. The book covers a range of topics, from the history of money to different financial systems that exist in different parts of the world. It also provides practical insights on banking, creating interest, and how to manage your money. Readers will appreciate the way the book simplifies and decodes the complexities of finance.
Rethinking the Future: Rethinking Business, Principles, Competition, Control & Complexity, Leadership, Markets, and the World

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If you're feeling like the current business models don't quite fit the future we're stepping into, "Rethinking the Future" might just be the guide you're looking for. With insights from leading thinkers including Covey and Senge, this book doesn't just critique the status quo; it offers a transformative lens through which to view leadership, competition, and organizational culture as we approach new horizons.
Group Dynamics
Donelson R. Forsyth | Wadsworth Publishing

Group Dynamics

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Goodreads rating: 3.6

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If you're fascinated by the underlying forces that drive group behavior and interaction, "Group Dynamics" by Donelson R. Forsyth could be an enlightening read for you. It's perfect for understanding the complexities of cooperation, conflict, and leadership that define our experiences in various types of groups, from the workplace to social circles.
Every Mistake in the Book: A Business How-Not-To
F.J. Lennon | Harper Business

Every Mistake in the Book: A Business How-Not-To

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Goodreads rating: 3.88

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"Every Mistake in the Book" sounds like a must-read if you've ever felt like walking the business tightrope without a net. It's as if F. J. Lennon set out traps, fell into them, and then mapped out where not to step for the rest of us. His candid storytelling transforms mistakes into a compass for navigating the entrepreneurial landscape, making it a handy companion for anyone from budding entrepreneurs to seasoned execs who appreciate learning the hard way—through someone else's missteps.
Faster Company: Building the World's Nuttiest, Turn-On-A-Dime, Home-Grown, Billion-Dollar Business

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If you've ever dreamed of shaking up the traditional business world, "Faster Company" is your blueprint. Patrick Kelly's roller-coaster journey from a hardscrabble start to industry dominance is an inspiring tale for entrepreneurs hungry for success outside the box. Reading about PSS's unconventional culture, where hierarchy takes a back seat and creativity leads the charge, might just spark the revolutionary business spirit in you.
Serving Your Way To the Top - Thryft

Serving Your Way To the Top

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This book is perfect for individuals looking to advance their career through excellent service. Dr. Charlie In provides practical advice and real-life examples of how to serve others effectively, with a focus on creating value for clients and colleagues. Readers will learn how to build relationships and gain a competitive edge by becoming known for exceptional service. This book is highly recommended for those looking to differentiate themselves in their field.
The Bootstrapper's Bible: How to Start and Build a Business With a Great Idea and (Almost) No Money
Seth Godin | Upstart Pub Co

The Bootstrapper's Bible: How to Start and Build a Business With a Great Idea and (Almost) No Money

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Goodreads rating: 3.96

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If you've got a brilliant business idea simmering in your mind but your wallet is echoing empty halls, Seth Godin's "The Bootstrapper's Bible" might just be your guide to turning that idea into reality. Godin is a master at distilling complex business concepts into actionable advice, especially for those with more creativity than capital. You'll find his 'magic rules' and 'commandments' aren't just inspiring—they're practical stepping stones to bootstrap your way to success without a financial safety net.
An Introduction to Illustration
Brian Lewis | Apple Press

An Introduction to Illustration

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Goodreads rating: 4.0

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As someone with an artistic flair or a budding illustrator, you might find 'An Introduction to Illustration' by Brian Lewis to be particularly insightful. Since it comes from 1987, you'll be treated to a comprehensive look at illustration before the digital age dominated the scene. This could offer you a unique perspective on the foundational skills that remain relevant in the industry.
The Corporate Warriors
Douglas K. Ramsey | Houghton Mifflin

The Corporate Warriors

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Goodreads rating: 3.73

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If you're intrigued by the fusion of business acumen with military strategy, "The Corporate Warriors" might just be your next engaging read. It offers a fascinating glimpse into how companies deploy tactics usually reserved for the battlefield to conquer markets and outmaneuver competitors. As you delve into the historical examples, you might find inspiration on how to apply these strategies to your own professional challenges.
Aligning The Stars - How To Succeed When Professionals Drive Results - Thryft

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This book, "Aligning The Stars," is a must-read for ambitious professionals who are driven to succeed in their careers. With a unique perspective on the performance of industry leaders, Lorsch and Teirney provide invaluable guidance on strategy, leadership, and career development. By focusing on the development of executive-level stars, this book offers a fresh approach to achieving professional success. Whether you're in law, accounting, investment banking, advertising, IT, or consulting, this book will provide the insights and advice you need to align the stars and drive extraordinary results in your own career.
B2B : 10 Rules to Transform Your Business into a Brand - Thryft
Jacky Tai | Marshall Cavendish Business

B2B : 10 Rules to Transform Your Business into a Brand

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Goodreads rating: 3.5

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If you are looking to take your business to the next level and establish it as a dominant player in your industry, 'B2B: 10 Rules to Transform Your Business into a Brand' is the perfect guide for you. This book provides 10 actionable tips on branding that are essential for any business looking to create a strong brand presence. With its concise and easy-to-understand language, the author, Jacky Tai, breaks down complex branding concepts into practical steps that you can implement immediately. By following the principles outlined in this book, you can transform your business into a brand leader and stand out from your competition.
Ultimate Job Search - Thryft

Ultimate Job Search

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Goodreads rating: 3.2

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Ultimate Job Search is an excellent resource for anyone who feels lost or overwhelmed during the job hunting process. The book covers everything from creating a standout CV to handling job offers and rejections. One of the book's most unique features is its use of real-life comments from employers and recruitment professionals, providing invaluable insights into how hiring processes work. If you're looking to land your dream job, this book is definitely worth a read.
Lasting Investments: A Pastor's Guide for Equipping Workplace Leaders to Leave a Spiritual Legacy

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If you're someone who feels strongly about integrating your faith into your professional life, this book could really resonate with you. It offers practical advice for clergy and lay leaders looking to mentor and inspire spiritual growth in their workplace. It bridges the gap between secular careers and spiritual callings, which can be incredibly valuable if you're trying to leave a lasting impact that aligns with your values.
International Corporate Finance - Thryft

International Corporate Finance

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If understanding the complexities of international finance is what you're aiming for, Jeff Madura's book could be your north star. It does a stellar job of unraveling the impacts of financial reform on international finance, positioning you to not just understand but also to effectively manage within this ever-evolving playground of numbers and policies. The book stands out for its currency and real-world industry relevance, making it a pragmatic choice for finance professionals and students alike.
How to Be a Quick-Turn Real Estate Millionaire
Robert Allen, Ron LeGrand, Robert G. Allen  | Kaplan Publishing

How to Be a Quick-Turn Real Estate Millionaire

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Goodreads rating: 3.36

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59% off est. retail
This book is ideal for anyone looking to make fast cash in real estate without prior experience, money or credit. It is easy to understand, practical and packed with valuable insights and tips on how to find motivated sellers, negotiate great deals, sell fast, and make a profit on fixer-uppers without lifting a hammer. After reading it, users will feel empowered to take action and start their real estate journey with confidence.
Mentoring Teachers - Navigating the Real-World Tensions
Janet Gless, Susan Hanson, Ann Lieberman  | Jossey-bass

Mentoring Teachers - Navigating the Real-World Tensions

Regular price RM34.00 MYR RM15.00 MYR 56% off

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Goodreads rating: 3.4

Regular price RM34.00 MYR RM15.00 MYR 56% off

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84% off est. retail
If you're passionate about guiding the next generation of educators, "Mentoring Teachers - Navigating The Real-World Tensions" could be the mentor's manual you're looking for. With first-hand accounts and learned wisdom from two decades of experience, this book offers practical insights into mentoring amidst real-world complexities. It's not just about shaping new teachers; it's about evolving as a mentor and leader in the educational community.
Rapid Debt-Reduction Strategies - Thryft
John Avanzini | His Publishing Company

Rapid Debt-Reduction Strategies

Regular price RM23.00 MYR RM15.00 MYR 35% off

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Goodreads rating: 3.68

Regular price RM23.00 MYR RM15.00 MYR 35% off

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77% off est. retail
This book offers practical strategies to help individuals eliminate their debt using teachings from the Bible. It provides a unique perspective on the importance of faith and mindset in debt reduction. It can be a good read for anyone looking to change their financial situation and seeking guidance from a faith-based approach.
Sun Rise - Suncor, The Oil Sands and the Future of Energy
Rick George, John Lawrence Reynolds  | Harpercollins

Sun Rise - Suncor, The Oil Sands and the Future of Energy

Regular price RM34.00 MYR RM19.00 MYR 44% off

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Goodreads rating: 3.56

Regular price RM34.00 MYR RM19.00 MYR 44% off

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86% off est. retail
If you're intrigued by the evolution of energy companies and the individuals behind them, "Sun Rise" could be right up your alley. The book chronicles the transformative leadership of Rick George and the tumultuous growth of Suncor Energy. It's a tale of corporate intrigue and the clash between economy and ecology, all set against the backdrop of Canada's oil sands. This insider's view might just change your perspective on the energy sector's potential for innovation and adaptability.
Marketing for CEOs: Death or Glory in the Digital Age
Jon Cook, Ben Legg  | Marketing For Ceos

Marketing for CEOs: Death or Glory in the Digital Age

Regular price RM75.00 MYR RM49.00 MYR 35% off

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Goodreads rating: 3.54

Regular price RM75.00 MYR RM49.00 MYR 35% off

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60% off est. retail
For any CEO or marketing professional feeling a bit adrift in the digital age, this book delivers clear, insightful guidance tailored to top decision-makers. Ben Legg, with his extensive background from McKinsey to Google, offers a no-nonsense approach to modern marketing strategies tied to generating real value. It's a brisk read that aims to empower you with practical knowledge and the confidence to question whether your marketing leadership is truly cutting it. If the digital marketing revolution interests you, this manifesto is your map and compass.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.