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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Facility Management Technology - Lessons From The U.S. And Japan - Thryft
Eric Teicholz | Wiley

Facility Management Technology - Lessons From The U.S. And Japan

RM60.00 MYR

Goodreads rating: 0.0

RM60.00 MYR

88% off est. retail
The book provides insight into CAFM system functionality, implementation planning, and technology trends. The real-life case studies from various corporations and government organizations illustrate how to deploy CAFM technology and minimize risks. The book is useful for facility and real estate managers, IS professionals, and students.
The Bridge Book - Thryft
Frank Stewart | Devyn Pr

The Bridge Book

RM15.00 MYR

Goodreads rating: 4.0

RM15.00 MYR

70% off est. retail
The Bridge Book is an excellent choice for anyone who wants to learn, or improve upon, their bridge game. With its clear explanations and practical examples, readers will be able to enhance their skills and strategy in no time. Whether you're a beginner or an experienced player, this book is sure to help you develop a deeper understanding of the game and how to best navigate its complexities.
101 Ways To Make Training Active
Just Arrived

101 Ways To Make Training Active

RM41.00 MYR

RM41.00 MYR

If you run workshops, teach adults, or facilitate groups, this feels like a ready-to-use toolbox rather than a theory-heavy manual. It’s the kind of book people love because you can open it anywhere and immediately find ways to make dull sessions more interactive, focused, and memorable. Especially useful if you want participants more engaged without reinventing your whole training style.
Interpreting China's Economy
Gregory C. Chow | Wspc

Interpreting China's Economy

RM67.00 MYR RM41.00 MYR 39% off

Goodreads rating: 2.91

RM67.00 MYR RM41.00 MYR 39% off

73% off est. retail
If you're captivated by the global economic landscape and China's rapid ascent within it, "Interpreting China's Economy" by Gregory C. Chow could widen your perspective. It's not just a sterile set of statistics; Chow brings the story of China's economic surge to life, illuminating the role of entrepreneurship and drawing interesting parallels with America. This analysis could give you a nuanced understanding of the economic forces shaping our world.
Asian Eclipse - Exposing the Dark Side of Business in Asia
Michael Backman | John Wiley & Sons Inc

Asian Eclipse - Exposing the Dark Side of Business in Asia

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 3.89

RM34.00 MYR RM15.00 MYR 56% off

If you're intrigued by the mechanics of international economies and the not-so-transparent realities of corporate conduct, "Asian Eclipse" could be your investigative companion. Michael Backman delves deep into the complexities and shady dealings that tarnished Asia's once-lauded economic miracle. Expect an enlightening and perhaps eye-opening journey into the truth behind the continent's explosive growth—and the costs and corruption that came with it.
Manager's Guide to Employee Engagement
Scott Carbonara | Mcgraw Hill

Manager's Guide to Employee Engagement

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 3.9

RM34.00 MYR RM15.00 MYR 56% off

86% off est. retail
If you’re leading a team and aiming to improve your workplace dynamics, "Manager's Guide to Employee Engagement” is a must-read. It steers away from an authoritative approach and instead delves into fostering a collaborative environment. By reading this, you can discover strategies to cultivate employee motivation and team success which, in turn, benefits everyone involved. It's about turning managers into leaders who inspire, and this book serves as a bridge to that transformation.
Architectural Management in Practice: A Competitive Approach
Stephen Emmitt | Routledge

Architectural Management in Practice: A Competitive Approach

RM142.00 MYR RM60.00 MYR 58% off

Goodreads rating: 0.0

RM142.00 MYR RM60.00 MYR 58% off

If you're keen on elevating your architectural firm or just starting out, this book can act as your mentor. It breaks down the complexities of running a competitive practice into approachable strategies, offering insights that could give you an edge in the industry. It's like having a consultant by your side, but through pages.
Predatory Marketing : What Everyone in Business Needs to Know to Win Today's Consumer - Thryft
Robert L. Shook, C. Britt Beemer  | Crown Business

Predatory Marketing : What Everyone in Business Needs to Know to Win Today's Consumer

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 3.1

RM34.00 MYR RM15.00 MYR 56% off

84% off est. retail
This book could be a good read for you if you want to understand the psychology behind consumer behavior and learn effective marketing strategies. The author provides eye-opening research and statistics on American consumers that will help you improve your advertising, public relations, customer service, and strategic planning. With its revolutionary prescriptions, this book will equip you with the knowledge to win in today's competitive consumer market. So, dive into the world of predatory marketing and gain valuable insights to stay ahead in the business world!
More Wealth Without Risk: How to Develop a Personal Fortune Without Going Out on a Limb
Charles J. Givens | Simon & Schuster

More Wealth Without Risk: How to Develop a Personal Fortune Without Going Out on a Limb

RM41.00 MYR RM26.00 MYR 37% off

Goodreads rating: 3.56

RM41.00 MYR RM26.00 MYR 37% off

If securing your financial future is high on your list but you're not eager to gamble your hard-earned money, 'More Wealth Without Risk' could be an ally on your bookshelf. Charles J. Givens offers over 100 strategies that don't require taking big risks, making it ideal for the cautious investor. These are tailored for longevity, aiming to help you sustain and build your fortune over time without the sleepless nights. The 1991 context might seem dated, but foundational financial wisdom never goes out of style.
Fail-Safe Investing: Lifelong Financial Safety in 30 Minutes
Harry Browne | St. Martin's Press

Fail-Safe Investing: Lifelong Financial Safety in 30 Minutes

RM153.00 MYR RM93.00 MYR 39% off

Goodreads rating: 3.95

RM153.00 MYR RM93.00 MYR 39% off

If the complexity of investing overwhelms you, Harry Browne’s "Fail-Safe Investing" might be the breath of fresh air you need. Without delving into jargon or complicated systems, this book offers practical tips to secure and grow your savings. It's a guide that acknowledges your main job may not be investing, but still empowers you to make informed, safe financial decisions that suit your lifestyle. Whether you're looking to firm up your fiscal foundations or just make your hard-earned money work for you without the stress, this book’s sage advice could be your game changer.
Being Happy
Andrew Matthews | Seashell Publishers Pty Ltd

Being Happy

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 4.19

RM34.00 MYR RM15.00 MYR 56% off

82% off est. retail
This book is a must-read for anyone seeking greater happiness and fulfillment in life. Andrew Matthews uses everyday experiences and relatable insights to guide readers towards a more positive and confident outlook. With topics ranging from attitudes and confidence to luck and forgiveness, this book offers practical advice and inspiration to help you overcome challenges and embrace a happier, more fulfilling life. Get ready to transform your mindset and discover the secrets to true happiness!
Business Valuation Demystified
Just Arrived
Edward Nelling | Mcgraw Hill

Business Valuation Demystified

RM41.00 MYR

Goodreads rating: 3.6

RM41.00 MYR

If valuation has ever felt intimidating, this book sounds like the kind that makes it finally click. It breaks complex methods into manageable pieces and gives you both buyer and seller perspectives, which makes the topic feel more real and useful. Readers who like learning by example will probably appreciate how it turns a difficult subject into something approachable and career-relevant.
A Dictionary of Finance
Brian Butler | Oxford University Press

A Dictionary of Finance

RM41.00 MYR RM26.00 MYR 37% off

Goodreads rating: 3.0

RM41.00 MYR RM26.00 MYR 37% off

82% off est. retail
Whether you're a burgeoning investor, a daily banker, a curious homeowner, or a student navigating the maze of economic jargon, "A Dictionary of Finance" is a practical companion. This guide can empower you with clarity on complex terms, ensuring you're better equipped in your financial dialogues and decisions. The expansive glossary proves invaluable for quick references or deep dives into the language of money.
Risk-Based Performance Management: Integrating Strategy and Risk Management
James Creelman, Andrew Smart  | Palgrave Macmillan

Risk-Based Performance Management: Integrating Strategy and Risk Management

RM145.00 MYR RM90.00 MYR 38% off

Goodreads rating: 4.0

RM145.00 MYR RM90.00 MYR 38% off

70% off est. retail
If you're involved in shaping organizational strategies, this book could transform your approach. It marries the often siloed functions of strategy and risk management into a coherent framework, enabling better-informed decision-making. By navigating its practical guidance, you'll better understand how to align risk appetite with strategic goals for more sustainable outcomes.
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
John Battelle | Portfolio Trade

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

RM49.00 MYR RM34.00 MYR 31% off

Goodreads rating: 3.84

RM49.00 MYR RM34.00 MYR 31% off

53% off est. retail
If you're fascinated by the digital age's transformation, "The Search" is a compelling read. It unveils the dramatic changes in business and society, led by Google and the rise of online search. As you delve into this book, you'll gain a deeper understanding of how searching shapes our everyday lives and has altered the very fabric of our culture. It's a narrative that's especially relevant if you're intrigued by the intersection of technology, business, and daily existence.
Managing Behavior in Organizations - Thryft
Jerald Greenberg | Pearson

Managing Behavior in Organizations

RM302.00 MYR RM127.00 MYR 58% off

Goodreads rating: 3.44

RM302.00 MYR RM127.00 MYR 58% off

88% off est. retail
If you’re looking to understand your workplace better, this book is for you. It distills complex organizational behavior concepts into digestible insights that you can practically apply. Whether you’re a budding manager or an experienced leader, you’ll find valuable takeaways to improve the dynamics at your job.
Flight Of The Buffalo - Thryft
James A. Belasco | Grand Central Publishing

Flight Of The Buffalo

RM7.00 MYR

Goodreads rating: 3.7

RM7.00 MYR

90% off est. retail
A hardcover bestseller now in paperback presents a management program that encourages employee leadership--which today's companies must have more of if they are to survive the coming decades.
Right on Time! : The Complete Guide for Time-pressured Managers - Thryft
Lester R. Bittel | Mcgraw-hill Companies

Right on Time! : The Complete Guide for Time-pressured Managers

RM30.00 MYR

Goodreads rating: 0.0

RM30.00 MYR

72% off est. retail
This book is perfect for managers who struggle with time management. It offers practical tips and strategies on how to plan personal time, develop an information system, save time when making decisions, and motivate others. The unique feature of this book is its hands-on approach that allows readers to immediately implement its principles to improve their productivity and performance.
Haldane's Best Answers to Tough Interview Questions
Bernard Haldane | Impact Publications

Haldane's Best Answers to Tough Interview Questions

RM52.00 MYR RM34.00 MYR 35% off

Goodreads rating: 3.0

RM52.00 MYR RM34.00 MYR 35% off

If interviews make you nervous, Haldane's book might offer the guidance you need. It's filled with strategic answers that can help you present your best self to potential employers. This book doesn't just tell you what to say; it helps you understand the ‘why’ behind the answers, making you more authentic and convincing.
Management and Organisational Behaviour
laurie-j-mullins, Laurie J. Millins  | Pearson Higher Education

Management and Organisational Behaviour

RM153.00 MYR RM93.00 MYR 39% off

Goodreads rating: 3.94

RM153.00 MYR RM93.00 MYR 39% off

If you're looking to step up your management game, Laurie J. Mullins offers a deep dive into improving performance by really getting to grips with the people side of business. You'll find practical insights on harnessing human resources that can genuinely transform your approach to leadership and your team's dynamics.
Selling to Win: Tested Techniques for Closing the Sale
Richard Denny | Kogan Page

Selling to Win: Tested Techniques for Closing the Sale

RM123.00 MYR

Goodreads rating: 4.02

RM123.00 MYR

If you're striving to polish your sales skills, 'Selling to Win' is like having a mentor in book form. Richard Denny's approach is direct and practical, offering techniques that are as relevant today as they were at publication. Dive in to refine your approach and start closing deals with confidence.
The China Strategy - Harnessing the Power of the World's Fastest-Growing Economy
Edward Tse | Basic Books

The China Strategy - Harnessing the Power of the World's Fastest-Growing Economy

RM34.00 MYR RM19.00 MYR 44% off

Goodreads rating: 3.47

RM34.00 MYR RM19.00 MYR 44% off

86% off est. retail
Thinking about expanding your business horizon to China? "The China Strategy" offers a comprehensive insight into the nation's explosive economic landscape. It's not just a peek into the economic trends; it's the roadmap to integrate and capitalize on these shifts. For anyone who sees China as an indispensable part of their business's future, this book goes beyond the surface, navigating you through a framework that's critical for understanding and succeeding in this dynamic marketplace.
The Financial Times Essential Guide to Developing a Business Strategy: How to Use Strategic Planning to Start Up or Grow Your Business
Vaughan Evans | Ft Publishing International

The Financial Times Essential Guide to Developing a Business Strategy: How to Use Strategic Planning to Start Up or Grow Your Business

RM71.00 MYR

Goodreads rating: 4.3

RM71.00 MYR

If you're thinking of starting up a business or taking yours to the next level, this book is your ally. Vaughan Evans breaks down complex business strategy into digestible parts, offering practical advice and real-world examples. Think of it as your toolkit for planning and navigating the competitive business landscape.
All About Torts
Constantinos E. Scaros | Pearson College Div

All About Torts

RM112.00 MYR RM78.00 MYR 30% off

Goodreads rating: 4.0

RM112.00 MYR RM78.00 MYR 30% off

88% off est. retail
If you're aiming to excel in the paralegal field, "All About Torts" is an invaluable resource. It breaks down complex legal concepts into digestible, clear explanations, making it easier to grasp the intricacies of tort law. Moreover, this book in the Prentice Hall Paralegal Series could be a fundamental stepping stone in understanding cases you might encounter in your career.
Fish! Omnibus
Stephen Lundin And Carr Hagerm | Hodder Paperbacks

Fish! Omnibus

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.89

RM22.00 MYR RM15.00 MYR 32% off

79% off est. retail
If you're grappling with job satisfaction or team motivation, "Fish! Omnibus" might just be the catch you need. It's not just about fish; it's about finding joy and purpose in the daily grind, revitalizing your team, and fostering an infectious energy that can transform any workplace situation. Expect to reel in some practical wisdom that could change the way you work and lead.
IT and the East: How China and India Are Altering the Future of Technology and Innovation
James M. Popkin, Partha Iyengar  | Harvard Business Review Press

IT and the East: How China and India Are Altering the Future of Technology and Innovation

RM97.00 MYR RM60.00 MYR 38% off

Goodreads rating: 2.56

RM97.00 MYR RM60.00 MYR 38% off

If you've been keen on grasping how the technological epicenter is moving towards Asia, "IT and the East" is a pivotal read. The book doesn't just outline the emerging trends; it offers an in-depth analysis of India and China's growing influence in technology and innovation. Bridging the knowledge gap, it can provide you with strategic insights into the future landscape of global tech competition. Whether you're a business strategist or just tech-curious, understanding these dynamics could be crucial for staying ahead.
Human Resource Management
Stephen P. Robbins, David A. DeCenzo  | John Wiley & Sons Inc

Human Resource Management

RM52.00 MYR

Goodreads rating: 4.07

RM52.00 MYR

88% off est. retail
If you're looking to stay ahead in the dynamic field of HR, this book is a treasure trove. DeCenzo and Robbins have done a stellar job of capturing the ongoing transformations in human resource management, making complex concepts digestible. With an emphasis on real-world application, you'll find yourself equipped with both understanding and practicality for today's diverse and change-driven workplace.
Understanding Social Media: How to Create a Plan for Your Business That Works
Damian Ryan | Kogan Page

Understanding Social Media: How to Create a Plan for Your Business That Works

RM63.00 MYR

Goodreads rating: 4.14

RM63.00 MYR

58% off est. retail
If you're looking to expand your brand or business on platforms where your customers spend their time, "Understanding Social Media" might just be the roadmap you need. Damian Ryan breaks down the complex world of social media into tangible strategies that you can start applying today. It's particularly useful if you're diving into the social terrain for the first time or aiming to refine your existing online presence.
Project Management - Thryft
Matthew Bachelor | Harpercollins Reference Hbacks

Project Management

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.47

RM22.00 MYR RM15.00 MYR 32% off

67% off est. retail
This book is a must-read for anyone looking to improve their project management skills. With insights from top professionals, it provides practical tips and techniques for streamlining your workflow and achieving success. Readers will appreciate the book's clear, concise writing style, as well as its focus on actionable advice that can be implemented immediately.
Performance, A Manager's Challenge - Thryft
Bhupendra Kumar Modi | Tata-mcgraw-hill Pub. Co

Performance, A Manager's Challenge

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 0.0

RM22.00 MYR RM15.00 MYR 32% off

This book is perfect for managers who are looking to enhance their leadership skills and excel in managing high-performing teams. With practical tips and strategies, Performance: A Manager's Challenge will guide you through the challenges of motivating and developing your employees to reach their full potential. Its unique feature lies in its focus on performance management, providing you with actionable techniques to improve team performance and achieve organizational goals. So, if you're ready to take your management skills to the next level, this book is a must-read!
Crossing the Chasm
Geoffrey A. Moore | Harperbusiness

Crossing the Chasm

RM123.00 MYR RM52.00 MYR 58% off

Goodreads rating: 4.02

RM123.00 MYR RM52.00 MYR 58% off

If you're wrestling with the challenge of marketing innovative products in an ever-evolving tech landscape, "Crossing the Chasm" could be your game-changer. Geoffrey A. Moore's strategies target that crucial leap between early adopters and the larger mainstream market, making it an indispensable resource for entrepreneurs and marketers in the tech space looking to scale their reach.
The Lifewise Guide to Work
Jim Dunn | Kingsway Publications

The Lifewise Guide to Work

RM41.00 MYR RM30.00 MYR 27% off

Goodreads rating: 5.0

RM41.00 MYR RM30.00 MYR 27% off

If you find yourself often grappling with maintaining your spiritual beliefs while facing the daily grind at work, "The Lifewise Guide to Work" is a thoughtful companion. Jim Dunn addresses common workplace dilemmas with a faith-based perspective, offering solace and actionable advice. It's a meaningful read for anyone looking to balance their religious convictions with the realities of the modern workplace.
Group Dynamics - Thryft
Donelson R. Forsyth | Wadsworth Publishing

Group Dynamics

RM45.00 MYR RM19.00 MYR 58% off

Goodreads rating: 3.58

RM45.00 MYR RM19.00 MYR 58% off

88% off est. retail
"If you want to learn about group dynamics and understand how different phases of group behaviour work, this book is for you. It covers both traditional and newer topics, providing a well-rounded picture of group dynamics. The author quotes a wide range of research, making this book a reliable and comprehensive resource."
Marketing Management Global Edition - Thryft

Marketing Management Global Edition

RM41.00 MYR RM15.00 MYR 63% off

RM41.00 MYR RM15.00 MYR 63% off

Marketing Management Global Edition could be a great read for students pursuing a course in marketing management, as it reflects the most recent advancements in marketing theories and practices. This textbook, with its latest edition, offers updated content, and an online tutorial and assessment platform that helps students check their understanding of the concepts covered in the text.
Consumer Behavior & Marketing Strategy, 9th Edition - Thryft
Peter Olsen | Mcgraw Hill Higher Education

Consumer Behavior & Marketing Strategy, 9th Edition

RM45.00 MYR RM41.00 MYR 9% off

Goodreads rating: 3.91

RM45.00 MYR RM41.00 MYR 9% off

87% off est. retail
If you're looking to understand the 'why' behind consumer choices and leverage that knowledge for effective marketing, this book is a gold mine. It dissects consumer behavior with a clear model, offering a structured approach that you can apply to your marketing strategies. Whether you're a student, a marketing professional, or simply interested in the psychological underpinnings of shopping habits, you'll find this text valuable for its depth and applicability.
Marketing - Thryft
Peter Spalton | Harpercollins Reference Hbacks

Marketing

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.64

RM22.00 MYR RM15.00 MYR 32% off

67% off est. retail
This book is perfect for anyone looking for a quick and easy guide to the fundamentals of marketing. Peter Spalton provides expert advice on positioning your product, building a marketing plan, creating effective marketing materials, generating interest, and using the latest technology. Readers will appreciate the book's step-by-step approach and practical tips. Overall, Marketing is a must-read for anyone looking to grow their business and reach new customers.
Your Creative Mind: Disrupt Your Thinking, Abandon Your Comfort Zone, Develop Bold New Strategies
Scott Cochrane | Weiser

Your Creative Mind: Disrupt Your Thinking, Abandon Your Comfort Zone, Develop Bold New Strategies

RM56.00 MYR

Goodreads rating: 3.41

RM56.00 MYR

37% off est. retail
Imagine shaking up the status quo at work. "Your Creative Mind" isn't just motivating—it's a practical toolkit for transforming the way you think. It's like a personal coach urging you to break out of comfortable patterns. You'll find yourself adopting these strategies, eager to see where your revitalized creative process takes you and your company.
Writing Treatments That Sell - How To Create And Market Your Story Ideas To The Motion Picture And TV Industry - Thryft
Chi-Li Wong, Kenneth Atchity  | Holt Paperbacks

Writing Treatments That Sell - How To Create And Market Your Story Ideas To The Motion Picture And TV Industry

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.74

RM30.00 MYR RM15.00 MYR 50% off

78% off est. retail
"Writing Treatments That Sell" is a must-read for anyone trying to break into the film or television industry. This book offers a comprehensive guide on how to create an effective treatment for various types of productions. It includes valuable information on copyrighting original ideas and acquiring rights to stories. The book is the perfect resource for beginners and seasoned writers alike, offering a clear road map to navigate the complex landscape of Hollywood's film and television markets.
Statistics for Business Decision Making and Analysis - Thryft
Robert Stine | Pearson

Statistics for Business Decision Making and Analysis

RM179.00 MYR

Goodreads rating: 3.92

RM179.00 MYR

88% off est. retail
If you're looking to sharpen your decision-making skills with the help of data, this book could be a game-changer. It's not just about learning statistical methods; Stine and Foster help you understand how to apply these tools effectively to solve real business problems. With clear examples and a focus on practical application, this book is like having an expert mentor guide you through the complex world of business statistics.
The World Is Flat: A Brief History of the Twenty-First Century - Thryft
Thomas L. Friedman | Farrar, Straus And Giroux

The World Is Flat: A Brief History of the Twenty-First Century

RM33.00 MYR RM30.00 MYR 9% off

Goodreads rating: 3.69

RM33.00 MYR RM30.00 MYR 9% off

"The World Is Flat" lays out an intriguing, thought-provoking analysis of globalization's impact. If you're looking to grasp how technology and policy have transformed our world into a tightly integrated marketplace, this book is a must-read. Friedman dives deep into complex concepts with remarkable clarity, making this topic accessible for anyone curious about the economic and social evolution of our time.
Unique Value: The Secret of All Great Business Strategies
Andrea Dunham, Mark Stevens  | Macmillan Pub Co

Unique Value: The Secret of All Great Business Strategies

RM41.00 MYR RM22.00 MYR 46% off

Goodreads rating: 3.0

RM41.00 MYR RM22.00 MYR 46% off

83% off est. retail
If you've ever wondered why some businesses skyrocket while others plummet, "Unique Value: The Secret of All Great Business Strategies" offers a deep dive into the inner workings of successful companies. Andrea Dunham doesn't just describe what works; she lays out a practical blueprint for executives seeking to navigate their companies toward success, with engaging analyses supported by tables and graphs to drive her points home. This book is your thinking cap for strategic planning.
Change Management: The People Side of Change; An Introduction to Change Management from the Editors of the Change Management Learning Center
Jeffrey M. Hiatt, Timothy J. Creasey  | Prosci Learning Center Publications

Change Management: The People Side of Change; An Introduction to Change Management from the Editors of the Change Management Learning Center

RM56.00 MYR RM34.00 MYR 39% off

Goodreads rating: 3.74

RM56.00 MYR RM34.00 MYR 39% off

76% off est. retail
If you're in a position where you need to steer your team or organization through transitions, "Change Management" is your ally. It's not just theoretical; it offers research-backed insights that can make you a more effective change leader. The authors, Hiatt and Creasey, understand the complexities of human behavior during shifts in business, and this book equips you with that nuanced understanding to lead successfully.
Advertising Works 11: Cases from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 2000
Institute of Practitioners in Advertising | Ntc Publications

Advertising Works 11: Cases from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 2000

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 0.0

RM34.00 MYR RM15.00 MYR 56% off

If advertising's blend of creativity and strategy fascinates you, "Advertising Works 11" is a resource you'll find invaluable. This compilation offers a depth of analysis on why campaigns succeed, providing insights that can sharpen your own approach to marketing and communication. Through case studies from the prestigious IPA Awards, it's like a master class in advertising effectiveness, one that could be particularly beneficial if you're in the industry or aspiring to join it.
Influencing People - Thryft
Jenny Rogers | Amacom Books

Influencing People

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 4.5

RM22.00 MYR RM15.00 MYR 32% off

77% off est. retail
This book could be a good read for anyone looking to enhance their professional skills and excel in their career. "Influencing People" provides a comprehensive guide on how to effectively persuade and gain influence, teaching readers the techniques needed to make their views heard and successfully navigate the business world. With practical exercises and questionnaires, this book offers a hands-on approach to self-development and empowers readers to become more influential and persuasive in their interactions.
The New Language of Business : SOA & Web 2.0 - Thryft
Sandy Carter | Ibm Press

The New Language of Business : SOA & Web 2.0

RM30.00 MYR

Goodreads rating: 3.45

RM30.00 MYR

80% off est. retail
0. 2. The New Language of Business: SOA & Web 2.0 explains how organizations can use service-oriented architecture (SOA) to achieve integration and automation of key processes and infrastructure. The book demonstrates how businesses can become more agile and innovative by leveraging IT, and provides practical advice for implementing a flexible, responsive business model. The unique feature of the book is its extensive use of real-world examples, including a detailed case study of IBM, to illustrate the benefits and pitfalls of SOA. Recommended for IT professionals and business leaders who want to understand how to use technology to drive business performance.
Building Your Legacy: One Decision at a Time
Roger Fritz | Inside Advantage

Building Your Legacy: One Decision at a Time

RM15.00 MYR

Goodreads rating: 3.83

RM15.00 MYR

This book provides readers with a comprehensive roadmap for building a legacy through a series of deliberate decisions. Fritz emphasizes the importance of taking responsibility for one's life and making proactive choices to ensure that one's legacy is a positive one. With practical advice and real-life examples, Building Your Legacy is an excellent guidebook for anyone seeking to lead a purposeful life that will leave a lasting impact.
Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them
Howard R. Moskowitz | Pearson P T R

Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them

RM41.00 MYR RM22.00 MYR 46% off

Goodreads rating: 3.26

RM41.00 MYR RM22.00 MYR 46% off

87% off est. retail
If you've ever wondered how products capture the zeitgeist before it's even defined, "Selling Blue Elephants" provides a captivating insight. It explores a groundbreaking method for product development that will intrigue anyone with a keen interest in marketing or anyone who's fascinated by how consumer needs are anticipated and met, sometimes even before consumers themselves are aware of them.
The Marketing Plan Handbook : United States Edition - Thryft
Мэриан Берк Вуд, Marian Burk Wood  | Pearson Prentice Hall

The Marketing Plan Handbook : United States Edition

RM52.00 MYR RM19.00 MYR 63% off

Goodreads rating: 3.1

RM52.00 MYR RM19.00 MYR 63% off

93% off est. retail
This book could be a great read for marketing students who are looking for practical guidance on developing their own marketing plans. The Marketing Plan Handbook not only provides a comprehensive guide to developing a marketing plan, but also includes software that allows students to create and critique sample marketing plans. The book's focus on practical application sets it apart from other marketing textbooks, making it a valuable resource for students looking to take their marketing skills to the next level.
Go and Be Successful - Thryft
Wes Beavis | Birmingham Press, San Diego

Go and Be Successful

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.44

RM30.00 MYR RM15.00 MYR 50% off

Recommendation: "Go and Be Successful" is a practical guide for anyone who wants to achieve financial success. The author's guidance in 25 steps is well-structured and easy to understand. The examples and tips he gives are practical and can be applied to anyone's life. If you're someone who wants to take control of your financial future, this book is for you.
Organizing for Success
Kenneth Zeigler | Mcgraw Hill

Organizing for Success

RM63.00 MYR RM49.00 MYR 22% off

Goodreads rating: 3.6

RM63.00 MYR RM49.00 MYR 22% off

If you're feeling swamped by the rapid pace of the modern work environment, 'Organizing for Success' could be the lifeline you need. Kenneth Zeigler's pragmatic approach offers actionable strategies to reclaim those lost hours. With a focus on adapting to technological advancements while avoiding the pitfalls of digital distractions, this book promises to streamline your workflow and boost your efficiency. Plus, the inclusion of downloadable tools makes it a hands-on guide to revamping your time management game.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.