Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Empirical Econometric Modelling Using PcGive - Thryft
David F. Hendry | Timberlake Consultants Press

Empirical Econometric Modelling Using PcGive

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If you're diving into econometric analysis, Hendry and Doornik's volume is like a trusty compass. It not only introduces you to the complexities of empirical modelling but pairs it with practical application using the PcGive software. This book will help translate theory into practice, an essential step for both students and professionals in the field.
Practical Management Science - Thryft
Wayne L. Winston, S. Christian Albright  | Cengage Learning

Practical Management Science

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Goodreads rating: 3.76

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This book is a great resource for professionals who want to learn how to use Excel for practical problem-solving and optimization. With an emphasis on hands-on exercises and real-world examples, it teaches readers how to use different tools and techniques to model complex business problems and make data-driven decisions. The Palisade DecisionTools Suite included with the book adds value to its comprehensive coverage of optimization and modeling techniques.
The Extreme Future : The Top Trends That Will Reshape the World in the Next 20 Years - Thryft
James Canton | Penguin Publishing Group

The Extreme Future : The Top Trends That Will Reshape the World in the Next 20 Years

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Goodreads rating: 3.38

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This book is for those who seek a comprehensive understanding of the potential changes that will shape our world in the next two decades. Dr. James Canton, a renowned global futurist, provides valuable insights into areas such as business, technology, environment, and medicine, allowing readers to prepare for the complex and volatile future. With his expertise and extensive research, Canton offers a roadmap to help individuals and businesses adapt and thrive amidst the upcoming global transformations, making this book a must-read for anyone interested in understanding and navigating the extreme future.
Interpreting China's Economy
Gregory C. Chow | Wspc

Interpreting China's Economy

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Goodreads rating: 2.91

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If you're captivated by the global economic landscape and China's rapid ascent within it, "Interpreting China's Economy" by Gregory C. Chow could widen your perspective. It's not just a sterile set of statistics; Chow brings the story of China's economic surge to life, illuminating the role of entrepreneurship and drawing interesting parallels with America. This analysis could give you a nuanced understanding of the economic forces shaping our world.
Marketing Management - Text and Cases - Thryft
Douglas J. Dalrymple | John Wiley And Sons Ltd

Marketing Management - Text and Cases

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"If you're an MBA or undergraduate student, this book could be a great fit for your marketing courses. With its comprehensive coverage of marketing management, and numerous case studies, this book is an excellent tool to help you apply what you learn to real-life scenarios. You'll gain a deeper understanding of marketing research, consumer products, foreign companies doing business in the USA, and competitive analyses and product positioning. Additionally, the book has three new chapters on direct marketing, sales promotion, and distribution management, which add even more value to an already comprehensive textbook."
Essentials of Services Marketing - Thryft
Jochen Wirtz, Patricia Chew, Christopher Lovelock  | Pearson Education

Essentials of Services Marketing

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Goodreads rating: 3.93

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Essentials of Services Marketing is a must-read for anyone looking to explore the world of services marketing, offering a visually engaging learning experience alongside clear and concise language. With an emphasis on global perspectives, this book provides valuable insights and expertise on the topic. Highly recommended for undergraduate services marketing courses.
Electronic Commerce - Strategies And Models For Business-To-Business Trading - Thryft
Paul Timmers | Wiley

Electronic Commerce - Strategies And Models For Business-To-Business Trading

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Goodreads rating: 4.0

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This book is a must-read for businesses looking to excel in the world of B2B e-commerce. With a systematic analysis of Internet commerce models and real-life case studies, it provides valuable strategic insights for effective marketing and revenue generation. The author's expertise in the field and practical recommendations make this book an indispensable guide for companies aiming to thrive in the digital marketplace.
Managing for the Short Term: The New Rules for Running a Business in a Day-to-Day World
Chuck Martin | Doubleday Business

Managing for the Short Term: The New Rules for Running a Business in a Day-to-Day World

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Goodreads rating: 4.0

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If you're trying to navigate the tightrope of satisfying immediate demands while keeping an eye on your long-term horizon, "Managing for the Short Term" could be your handbook. It's grounded in real-world corporate sagas, capturing insights from a plethora of executives. What stands out is the practical toolkit it offers, helping you to approach your daily tasks with strategic finesse. Great for a manager looking to infuse their short-term projects with long-term vision.
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

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If you're fascinated by the giant strides in the digital world, particularly how search engines have become integral to our daily lives, "The Search" is for you. John Battelle offers a rare glimpse into Google's ascent and its profound influence on business and culture. It's an eye-opening read for anyone curious about the backdrop of the technology we so often take for granted.
A Bull in China : Investing Profitably in the World's Greatest Market - Thryft
Jim Rogers | Wiley

A Bull in China : Investing Profitably in the World's Greatest Market

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Goodreads rating: 3.5

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This book is the ultimate guide for anyone looking to invest wisely in the Chinese market. Jim Rogers, a successful investor and finance professor, shares invaluable insights and predictions about China's future dominance. With his expertise, he not only reveals profitable investment strategies but also highlights how China's growth will impact companies, markets, and economies worldwide. If you're ready to unlock the potential of China's market, this book is your indispensable companion.
Toward a Better Future : Education and Training for Economic Development in Singapore since 1965 - Thryft

Toward a Better Future : Education and Training for Economic Development in Singapore since 1965

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This book is great for anyone interested in understanding how Singapore transformed its education system from a struggling one to a world-class one. Birger Fredriksen's analysis of the country's strategic management provides valuable insight into the factors that contributed to its success. The book is well-researched and provides a comprehensive understanding of the topic.
The Complexity of Cooperation: Agent-Based Models of Competition and Collaboration
Robert Axelrod | Princeton University Press

The Complexity of Cooperation: Agent-Based Models of Competition and Collaboration

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Goodreads rating: 3.99

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If you're interested in understanding how intricate social behaviors and cooperation emerge, "The Complexity of Cooperation" might just deepen your appreciation for the nuances involved. Axelrod's accessible writing makes sophisticated concepts like game theory and agent-based modeling understandable. It's like putting on a new pair of glasses that clarify why individuals and societies interact the way they do, guided by invisible rules and patterns you'll soon begin to notice everywhere.
The Role of Financial Markets in the Transition Process

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If you're fascinated by the intersection of economics and history, "The Role of Financial Markets in the Transition Process" offers a compelling investigation into how financial markets in Hungary, Czech Republic, and Poland adapted and evolved during the significant changes of the 1990s. It's a deep dive into the theory and practical implications of economic development in post-communist countries, making it ideal for students or professionals interested in financial systems' roles in emerging economies.
Hubbert's Peak - The Impending World Oil Shortage - Thryft
Kenneth S. Deffeyes | Princeton University Press

Hubbert's Peak - The Impending World Oil Shortage

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Goodreads rating: 3.76

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This book is a must-read for those interested in the future of energy and its impact on society. Deffeyes' interpretation of Hubbert's theory is clear and alarming, providing a compelling case for the need to move away from fossil fuels. The book's most unique feature is its ability to lay out the technical details in a clear and accessible manner.
Why Iceland?: How One of the World's Smallest Countries Became the Meltdown's Biggest Casualty - Thryft
Ásgeir Jónsson | Mcgraw Hill

Why Iceland?: How One of the World's Smallest Countries Became the Meltdown's Biggest Casualty

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Goodreads rating: 3.5

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"Why Iceland?" is more than just a thorough look into a financial collapse; it's a cautionary tale of rapid economic ambition. As you read, you'll find yourself engrossed by the unique perspective of Ásgeir Jónsson, who had an insider's view of Iceland's banking sector. His firsthand account sheds light on the rather dramatic shift from a fishing-dependent economy to a financial powerhouse, and subsequently, to its dramatic downfall. It's an insightful read for those intrigued by global finance and the socio-economic forces that shape nations.
Redefining Leadership: Competing in Asia in the 21st Century
Stephen Langton, Gerry Davis  | Jossey-bass

Redefining Leadership: Competing in Asia in the 21st Century

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Considering you're navigating the modern business landscape in Asia, "Redefining Leadership" can serve as your compass. It sheds light on the distinct leadership style in the region, emphasizing long-term vision and strategic thinking. The book's experiential wisdom could be the edge you need to effectively guide your team and organization to success in a market full of both challenges and opportunities.
Statistics For Business - Decision Making And Analysis - Thryft
Robert Stine | Pearson

Statistics For Business - Decision Making And Analysis

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Goodreads rating: 3.91

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This book is perfect for business students and professionals who want to develop a deep understanding of how to use statistics in making strategic decisions. With its emphasis on real-world business scenarios, clear problem-solving framework, and practical software hints, this book equips readers with the necessary tools to analyze data, communicate results effectively, and make informed decisions. Whether you're a beginner or an experienced learner, this book will help you master statistical concepts and apply them to solve complex business problems.
The Business Environment - Thryft
Adrian Palmer, Bob Hartley  | Mcgraw-hill

The Business Environment

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Goodreads rating: 3.74

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This book could be a good read for business students and young professionals who are looking to understand the impact of social responsibility, ethics, and the natural environment on businesses. The author presents a comprehensive overview of various banking systems, money markets, and other key areas that impact the business environment. The case studies included in the book provide practical insights that are useful for young professionals looking to navigate the ever-changing business world.
Sustainability in Coffee Production: Creating Shared Value Chains in Colombia - Thryft
Andrea Biswas-Tortajada | Taylor And Francis

Sustainability in Coffee Production: Creating Shared Value Chains in Colombia

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If you're fascinated by the impact of sustainable efforts on global markets, and specifically love coffee, this might just stir your interest. The book delves into how ethical practices can transform an entire industry, securing better outcomes for local farmers and the environment, all while ensuring that your morning cup of joe is a responsible one. It's an enlightening examination of the journey coffee takes from the Colombian hills to your kitchen, made all the more enjoyable knowing it's done right.
Making Sense of the Economy - Thryft
Roger Martin-Fagg | Cengage Learning Emea

Making Sense of the Economy

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This book is great for managers and business professionals who are interested in understanding economic concepts that affect their company's performance. It provides succinct explanations on macroeconomics, monetary policy, interest rates, and business cycle stages. The author also includes a D.I.Y economic forecasting section to help readers apply the concepts to their own business. Overall, this book is a valuable resource for anyone who wants to make sense of the economy in a practical way.
The Mind of the CEO: The World's Business Leaders Talk About Leadership, Responsibility, the Future of the Corporation, and What Keeps Them Up at Night

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If you've ever been curious about the inner thoughts and concerns of top business leaders, "The Mind of the CEO" is like having a front-row seat to their candid conversations. Jeffrey Garten provides a rare glimpse into the pressures and responsibilities CEOs face, making it an intriguing read for anyone interested in corporate leadership or the direction of global business trends.
Dynamic Supply Chain Alignment - A New Business Model for Peak Performance in Enterprise Supply Chains Across All Geographies

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If you're keen to learn about the vitality of agile, flexible supply chains in today's global market, John Gattorna's book will be an invaluable resource. It provides strategic insights on aligning suppliers, partners, and customers for peak enterprise performance. Perfect for those who look to stay ahead in business by adapting quickly to changes, it's a thought leader's guide to mastering supply chain complexities.
Microtrends: The Small Forces Behind Tomorrow's Big Changes
Mark J. Penn, E. Kinney Zalesne  | Twelve

Microtrends: The Small Forces Behind Tomorrow's Big Changes

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Goodreads rating: 3.51

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Recommendation: 1. This book is a fascinating exploration of the microtrends shaping America's future. With his keen analysis, Mark Penn presents over 70 hidden-in-plain-sight trends that are influencing our culture, economy, and personal lives. From retirees who continue to work to tech-savvy women driving technology, this book uncovers the evolving dynamics of our society. Penn's expertise in identifying emerging groups makes this a valuable read for anyone wanting to navigate the ever-changing landscape of business, politics, and personal growth. 2. Uncovering the secrets behind America's evolving landscape, Microtrends offers a fresh perspective on our society. Mark Penn's insightful analysis reveals the small patterns of behavior that have a significant impact on our daily lives. Whether you're an entrepreneur, politician, or simply curious about the forces shaping our future, this book will help you see the world in a new light. Prepare to be enlightened and empowered by the microtrends that are reshaping our nation.
Introductory Management Science - Thryft

Introductory Management Science

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This book is recommended for business students and professionals who want to learn about management science techniques and their role in decision-making. It emphasizes the importance of utilizing management judgement in utilizing the information provided by models. The book also offers detailed examples and case studies of how techniques are utilized in practice, and thoroughly integrates computer applications including popular software packages such as Lotus 1-2-3, @RISK, LINDO and QSB+.
This book is for you if you're looking to sharpen your management skills and have an impact across different departments. Colley's approach combines the creativity of art with the precision of science to offer you strategies that are both innovative and actionable. It's particularly useful if you're navigating the complex terrain of a large, multifaceted organization.
Fundamentals of Business Statistics, International Edition - Thryft

Fundamentals of Business Statistics, International Edition

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If you're looking to get a grasp on how statistics inform real-world business decisions, this book breaks it down for you. The authors do a great job of connecting statistical techniques to the kinds of problems you might actually encounter in the business arena, making the material much more approachable and relevant. Plus, the mixed-media product includes a printed access card, enhancing your learning experience with additional resources. Whether you're a student or a professional sharpening your skills, the practical approach of this book can help turn abstract statistical concepts into tools you can use to address business challenges.
Shopping Center Development and Investment: Real Estate for Professional Practitioners

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If you're fascinated by the cogs of the real estate machine, particularly shopping centers, this book could serve as your compass. It's a wealth of knowledge that meticulously uncovers the multiple layers of development and investment, ranging from financing to management. It's like having a seasoned guide by your side, explaining how to navigate the ever-evolving terrain of retail spaces and consumer hubs.
Lexus and the Olive Tree
Thomas L. Friedman | Harpercollins

Lexus and the Olive Tree

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Goodreads rating: 3.61

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If you're intrigued by how interconnected our world has become, Thomas L. Friedman's 'LEXUS AND THE OLIVE TREE' is a must-read. You'll find yourself immersed in a journey through globalization's profound impacts on societies and economies. It's a well-rounded exploration that's just as informative for the financial analyst as it is for the curious layperson—this book lays out the nuts and bolts of our global system, making sense of the complexities that shape our contemporary lives.
Emerging Growth Pole - The Asia-Pacific Economy - Thryft
Dilip K. Das | Prentice Hall

Emerging Growth Pole - The Asia-Pacific Economy

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If you're interested in understanding the rapid rise of the Asia-Pacific region in the global economy, "Emerging Growth Pole - The Asia-Pacific Economy" is a must-read. The book discusses the region's emergence as a significant trading area with intra-regional trade, foreign direct investment, and interdependence between Japan, China, Taiwan, Korea, and Thailand. It also analyses the role of APEC and ASEAN in the region. The book is recommended for anyone who wants to stay up-to-date with the Asia-Pacific economies and their impact on the world economy in the 21st century.
A Cold Peace: America, Japan, Germany, and the Struggle for Supremacy - Thryft
Jeffrey E. Garten | Three Rivers Press

A Cold Peace: America, Japan, Germany, and the Struggle for Supremacy

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Goodreads rating: 3.75

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Dive into the fascinating world of international politics and economics as Jeffrey E. Garten uncovers the intense power struggle between America, Japan, and Germany. With a deep insight and expert analysis, this book exposes the intricate web of conflict and competition. A Cold Peace is a captivating read for those intrigued by global power dynamics and the complexities of international relations. You'll gain a deeper understanding of the geopolitical forces shaping the world today.
The Role of Unions in the Twenty-First Century: A Report for the Fondazione Rodolfo Debenedetti

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If you're intrigued by the ever-shifting landscape of labor rights and economics, this report will offer you fresh insights into how unions adapt and influence work in our times. For anyone invested in understanding the power dynamics between workers, employers, and the market today, it's an illuminating read.
Now or Never: How Companies Must Change Today to Win the Battle for Internet Customers - Thryft
Mary Modahl | Harper Business

Now or Never: How Companies Must Change Today to Win the Battle for Internet Customers

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Goodreads rating: 3.36

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"Now or Never" is a must-read for businesses trying to attract and retain customers in the digital age. Mary Modahl provides valuable insights into the ten consumer segments and offers practical suggestions for businesses to make electronic commerce more attractive to shoppers. With clear and concise writing, this book is easy to understand and apply. Users will appreciate the actionable advice, making it a must-have for any business looking to stay ahead of the curve.
Keeping Score - Using The Right Metrics To Drive World-Class Performance - Thryft
Mark Graham Brown | Quality Resources

Keeping Score - Using The Right Metrics To Drive World-Class Performance

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Goodreads rating: 3.52

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This book is a must-read for anyone who wants to improve their organization's performance. By teaching you how to identify the right metrics and measure them effectively, "Keeping Score" provides a practical framework for achieving success. With its emphasis on customer satisfaction, product quality, and employee engagement, this book will guide you in creating a measurement system that truly reflects your organization's goals. Through its step-by-step approach and insightful examples, "Keeping Score" equips you with the tools necessary to drive continuous improvement and achieve world-class performance.
An Introduction to Management Science: Quantitative Approaches to Decision Making

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If you're diving into the world of management, this book is like a compass in the complex landscape of decision-making. It's packed with quantitative techniques that can help you make more informed decisions, optimizing the performance of your team or entire organization. Essentially, it arms you with the tools to tackle management challenges more analytically.
Structural Slumps: The Modern Equilibrium Theory of Unemployment, Interest, and Assets
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If you've been grappling with the complexities of economic fluctuations, particularly why certain economies seem stuck in periods of high unemployment, Edmund Phelps' "Structural Slumps" could offer you a fresh perspective. This isn't just another echo of familiar economic theories; it's a challenging and rigorous exploration that builds a new framework around the idea of natural rate shifts within labor and capital markets. As you delve into the technical models and empirical data that Phelps presents, you might find yourself gaining a deeper appreciation for the structural forces that shape our economic reality. This book could change the way you think about economic policies and their long-term implications.
Investing in People: Financial Impact of Human Resource Initiatives
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If you're navigating the intricacies of human resources and seeking to align your strategies with financial outcomes, "Investing in People" could be a pivotal read for you. It digs deep into evaluating HR tactics with a multidisciplinary approach, making it invaluable for HR professionals who aim to make data-driven decisions that positively impact the bottom line.
Doing Digital: Lessons from Leaders
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If you're fascinated by the intersection of finance and technology, "Doing Digital" might resonate with you. Chris Skinner effectively narrates the compelling journey of five major banks that have reinvented themselves in the face of digital upheaval. It's a deep dive into the strategies that turned challenges into opportunities, giving you insights that could very well influence your views on innovation and adaptation in the business world.
Business Economics
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Roger Perman, John Scouller  | Oxford University Press

Business Economics

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Goodreads rating: 4.45

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If you're delving into the world of business economics, this book could be a great companion. It's tailored for both MBA students and undergrads, making complex concepts digestible without diluting the content. Plus, with its clear application to real-world business studies, you'll find it bridges the gap between academic theory and practical business decision-making.
How to Go Digital - Practical Wisdom to Help Drive Your Organization's Digital Transformation
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Thinking about taking your company into the digital age? "How To Go Digital" offers grounded, practical insights that don't focus solely on tech but on the critical elements of leadership and strategy needed for digital transformation. It's a treasury of expert advice from a trusted source, MIT Sloan Management Review, which means it can be your north star for steering through the nuances of going digital. From talent management to operational shifts, this book is tailored for leaders looking to modernize without losing their company's core stability.
That Used to Be Us - What Went Wrong with America - and How It Can Come Back
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If you're wondering about the shifts in American society, this book might be your cup of tea. Friedman and Mandelbaum offer a compelling narrative that slices through the fog of political and economic discourse. They do not just present problems but offer a lens of optimism to view America's potential for revitalization, a read that balances critique with hope.
Freakonomics
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Stephen J. Dubner, Steven D. Levitt  | Penguin Uk

Freakonomics

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Goodreads rating: 4.01

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"Freakonomics" isn't your standard economics textbook; it's a treasure trove of quirky insights where data tells unexpected tales. For those curious about the hidden economic factors that influence our daily lives, Levitt offers a fresh, sometimes shocking, perspective. If you enjoy having your mind bent in new directions, this book will not only entertain but also arm you with stories that challenge conventional wisdom.
Recommendation: This book is a must-read for business leaders who are determined to stay ahead in today's rapidly changing business landscape. With a collection of expertly curated articles from Harvard Business Review, it offers fresh insights and practical strategies to rethink how you work, leverage automation, and create innovative products. The bonus article on disruptive innovation puts a new spin on a popular concept. Get ready to be inspired and transform your business with the wisdom from the best business minds.
Why Globalization Works
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Martin Wolf | Yale University Press

Why Globalization Works

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Goodreads rating: 3.52

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Recommendation: - This highly acclaimed book by Martin Wolf offers a powerful and balanced case for the global market economy. It unravels the complex concept of globalization, debunking common misconceptions and addressing the critiques against it. Wolf's deep understanding of the global economy, coupled with his persuasive defense of international economic integration, makes this book essential reading for anyone seeking to navigate the complexities of our interconnected world. Whether you are a student, a policymaker, or simply curious about the forces shaping our globalized society, "Why Globalization Works" will enlighten and challenge your perspectives, ultimately paving the way for a more inclusive and prosperous global market economy. Note: Since it is a non-fiction book that appeals to a specific topic and audience, the recommendation focuses on the insights and value the book offers, rather than character development or compelling storytelling.
Superfreakonomics : Global Cooling, Patriotic Prostitutes and Why Suicide Bombers Should Buy Life Insurance - Thryft
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This book is a captivating sequel to the international bestseller, Freakonomics. With their unique style and wit, the authors delve into controversial subjects like terrorism, charity, and prostitution. Prepare to be amazed as Superfreakonomics uncovers hidden truths and transforms the way you see the world. It's a thought-provoking read that will challenge your perspectives and leave you wanting more.
Decision Support Systems and Intelligent Systems : International Edition - Thryft
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This book is a must-read for anyone interested in learning about contemporary approaches to decision making for organizations. The author takes a modern approach that includes the use of web-based technologies and knowledge management to support enterprise decision making. The book covers a wide range of topics and provides in-depth explanations of decision support theories and practices. Overall, readers will find this book to be an invaluable resource that provides valuable insight into the complex world of modern decision making for managers in the digital age.
Fast Cycle Time : How to Align Purpose, Strategy and Structure for Speed - Thryft
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This book is perfect for business leaders who want to increase their company's productivity and efficiency. Meyer provides a step-by-step process to help businesses reduce non-value-added activities and empower their workforce to learn faster. The book's unique approach to productivity sets it apart from other business books and makes it a must-read for any company looking to stay competitive in the rapidly changing market.
Joining Forces - Thryft
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Mitchell Lee Marks, Philip Mirvis  | John Wiley & Sons

Joining Forces

RM48.00 MYR

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Goodreads rating: 4.07

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Recommendation: Joining Forces provides crucial insights into the world of mergers and acquisitions, helping businesses plan and align both people and processes, ensuring that they create a sustainable competitive advantage. With clear and concise advice from pre-merger planning to post-merger alignment, it is an ideal read for professionals in this space who are looking to create value from their M&A transactions.
Making Globalization Work - Thryft
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Joseph E. Stiglitz | W. W. Norton & Company

Making Globalization Work

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Goodreads rating: 3.85

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"Making Globalization Work" by Joseph E. Stiglitz could be a great read for individuals interested in understanding the challenges faced by the world in globalization. The book offers inventive solutions to problems such as international fiscal instability, worldwide pollution, and the indebtedness of developing countries. The author also argues for the reform of global financial institutions, trade agreements, and intellectual property laws to make them better suited to respond to the growing gap between the richest and poorest countries. This trenchant and intellectually powerful book is an invaluable step towards a better global community.
Common Wealth : Economics for a Crowded Planet - Thryft
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Jeffrey D. Sachs | Penguin Books Ltd

Common Wealth : Economics for a Crowded Planet

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Goodreads rating: 3.64

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This book is a must-read for anyone concerned about the future of our planet. It provides in-depth insights into the interconnectedness of the environment, politics, and economics and offers practical solutions to tackle the challenges we face. The author, Jeffrey Sachs, is a renowned economist and his ideas on sustainable development are well-researched and presented in a clear and concise manner. The book's most unique feature is its emphasis on the need for long-term thinking and cooperation, which is crucial for a sustainable future. Highly recommended for anyone seeking to make a positive impact on our planet.
Freakonomics : A Rogue Economist Explores the Hidden Side of Everything - Thryft
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Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? What kind of impact did Roe v. Wade have on violent crime? These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much heralded scholar who studies the stuff and riddles of everyday life-; from cheating and crime to sports and child rearing-; and whose conclusions regularly turn the conventional wisdom on its head. He usually begins with a mountain of data and a simple, unasked question. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book: freakonomics.Through forceful storytelling and wry insight, Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives-; how people get what they want, or need, especially when other people want or need the same thing. In "Freakonomics," they set out to explore the hidden side of ... well, everything. The inner workings of a crack gang. The truth about real-estate agents. The myths of campaign finance. The telltale marks of a cheating schoolteacher. The secrets of the Ku Klux Klan.What unites all these stories is a belief that the modern world, despite a surfeit of obfuscation, complication, and downright deceit, is not impenetrable, is not unknowable, and-; if the right questions are asked-; is even more intriguing than we think. All it takes is a new way of looking. Steven Levitt, through devilishly clever and clear-eyed thinking, shows how to seethrough all the clutter."Freakonomics" establishes this unconventional premise: If morality represents how we would like the world to work, then economics represents how it actually does work. It is true that readers of this book will be armed with enough riddles and stories to last a thousand cocktail parties. But "Freakonomics" can provide more than that. It will literally redefine the way we view the modern world.(front flap)

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.