Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Introduction to Econometrics
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Introduction to Econometrics

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In stock: Very Good

If you're diving into the world of econometrics, this book is a clear and accessible starting point. The author, Christopher Dougherty, emphasizes practical application, offering ample exercises to bolster your understanding. Its use of straightforward mathematical notation and step-by-step proofs demystifies complex concepts, making it ideal for students or professionals seeking to grasp the basics of econometrics without being overwhelmed by complexity. With new material keeping pace with the field's evolution, it's a solid choice for staying current.
Digital Disruption in Australia: A Guide for Entrepreneurs, Investors & Corporates - Thryft
Nick Abrahams | Totalu Pty Ltd.

Digital Disruption in Australia: A Guide for Entrepreneurs, Investors & Corporates

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If you're navigating the rough tides of Australia's tech scene, Nick Abrahams' "Digital Disruption in Australia" is your compass. It's not just informed hindsight over recent corporate maneuvers; it’s a roadmap for those looking to make waves, whether you're investing, innovating, or steering a corporate ship. With Abrahams’ experience as your guide, the complexities of disruption become opportunities laid out on a silver platter.
The Economist Pocket World in Figures 2016 - Thryft
The Economist | Economist Books

The Economist Pocket World in Figures 2016

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Goodreads rating: 4.06

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This book is a must-read for anyone who wants to be up-to-date on the world's latest data, covering topics such as economics, politics, culture, science and more. With rankings and in-depth analysis, this book is perfect for curious minds who want to be informed about the world.
The Mathematics of Games of Strategy: Theory and Applications

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If you're intrigued by how strategic decisions are crafted when you don't have all the pieces of the puzzle, this book is for you. Melvin Dresher, a skilled mathematician, breaks down complex theories with clarity, making them accessible to readers interested in the practical applications of game theory to various fields like business and economics. Reading this could change the way you approach decision making under uncertainty.
The Greening of Asia: The Business Case for Solving Asia's Environmental Emergency

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If you're keen on understanding how economic growth and environmental sustainability can coexist, "The Greening of Asia" provides a fascinating glimpse into real-world solutions. Clifford's extensive knowledge offers an insightful read for anyone interested in environmental economics, clean technology, and how Asian companies are leading the way. It could be especially enlightening if you're passionate about business strategies that contribute positively to our planet.
Big Picture Economics: How to Navigate the New Global Economy - Thryft
Joel Naroff, Ron Scherer  | Wiley

Big Picture Economics: How to Navigate the New Global Economy

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Goodreads rating: 3.08

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If you're struggling to make sense of economic trends and how they affect your life, "Big Picture Economics" is the compass you need. Joel Naroff and Ron Scherer craft a narrative that demystifies complex economic reports and stock market swings, framing them within everyday contexts. You'll appreciate how it untangles the web of global economic forces and teaches you to anticipate the effects of those big-picture decisions on your own wallet and world.
Essentials of Services Marketing - Thryft
Jochen Wirtz, Patricia Chew, Christopher Lovelock  | Pearson Education

Essentials of Services Marketing

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Goodreads rating: 3.93

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This book is a must-read for students studying services marketing. The authors have done an exceptional job of breaking down complex concepts into clear and simple language, making it easy for students to understand. The full-colored learning cues, graphics, and diagrams help capture and hold students' attention, while the global outlook of the cases and examples help students relate the concepts to real-world scenarios. The revised framework enhances the integration of chapters, providing a comprehensive understanding of services marketing. Instructors will also benefit from the enhanced instructor supplements, which include additional activities, example-based teaching slides, and a vast collection of case studies.
Country, Sector, and Company Factors in Global Equity Portfolios - Thryft

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In stock: Very Good

If you're delving into international investment or tasked with managing diverse portfolios, 'Country, Sector, and Company Factors in Global Equity Portfolios' is an essential tool for your shelf. The combination of Hopkins and Miller's expertise offers a comprehensive guide that clarifies how to analyze and interpret the complexities of global markets. It's a blend of theory and practical application that you'll find yourself referring back to.
Toward a Better Future : Education and Training for Economic Development in Singapore since 1965 - Thryft

Toward a Better Future : Education and Training for Economic Development in Singapore since 1965

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This book is great for anyone interested in understanding how Singapore transformed its education system from a struggling one to a world-class one. Birger Fredriksen's analysis of the country's strategic management provides valuable insight into the factors that contributed to its success. The book is well-researched and provides a comprehensive understanding of the topic.
Schaum's Outline of Business Statistics, Fourth Edition - Thryft
Leonard Kazmier | Mcgraw Hill

Schaum's Outline of Business Statistics, Fourth Edition

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Goodreads rating: 3.67

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If business statistics has been a challenge, consider this your lifeline. Schaum's Outline gives you the groundwork in a format that's straightforward and digestible. It's not just theory; it's packed with examples and practice problems that can transform your comprehension. Quick, clear, and practical – it's like having a tutor at your fingertips.
Economics - Thryft
John Sloman, Alison Wride  | Pearson Canada

Economics

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Goodreads rating: 3.96

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This book is a great resource for anyone seeking to gain a solid understanding of basic economic concepts. It explains the subject in simple, easy-to-understand language with clear, concise examples. The book's unique and distinctive feature is its comprehensive coverage of the latest economic issues, ensuring readers stay informed on any latest developments in the field. Highly recommended for students or anyone interested in economics.
Empirical Econometric Modelling Using PcGive - Thryft
David F. Hendry | Timberlake Consultants Press

Empirical Econometric Modelling Using PcGive

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Goodreads rating: 0.0

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If you're diving into econometric analysis, Hendry and Doornik's volume is like a trusty compass. It not only introduces you to the complexities of empirical modelling but pairs it with practical application using the PcGive software. This book will help translate theory into practice, an essential step for both students and professionals in the field.
Business Statistics : International Edition - Thryft
Phillip C. Fry, Patrick W. Shannon, David F. Groebner  | Pearson

Business Statistics : International Edition

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Goodreads rating: 3.22

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This book is a must-read for anyone looking to master the concepts of business statistics. With a step-by-step approach and engaging real-world examples, it breaks down complex ideas into easily understandable terms. Whether you're a beginner or already have some mathematical background, this book will help you develop a solid foundation in business statistics. Get ready to unlock the power of data analysis and make informed business decisions like never before.
Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris
Richard Kluger | Vintage

Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris

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Goodreads rating: 3.9

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This book offers a fascinating and eye-opening journey through the complex and contradicting world of cigarettes. Through a meticulous exploration of the intertwining strands of finance, politics, and public health, Kluger presents the rise of the tobacco industry and the ensuing debates on regulation. The most striking feature of this book is its ability to humanize the key players involved, shedding light on the intricate web of motivations and interests. With its rich detail and dispassionate analysis, "Ashes To Ashes" is a must-read for anyone seeking to understand the profound impact of cigarettes on society.
How to Go Digital - Practical Wisdom to Help Drive Your Organization's Digital Transformation
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Thinking about taking your company into the digital age? "How To Go Digital" offers grounded, practical insights that don't focus solely on tech but on the critical elements of leadership and strategy needed for digital transformation. It's a treasury of expert advice from a trusted source, MIT Sloan Management Review, which means it can be your north star for steering through the nuances of going digital. From talent management to operational shifts, this book is tailored for leaders looking to modernize without losing their company's core stability.
Managerial Economics - Thryft
Dryden Pr | Dryden Pr

Managerial Economics

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Goodreads rating: 3.53

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This book would be a great read for anyone interested in understanding how economics can be applied to managerial decision making. With a focus on maximizing value and integrating all business functions, it provides a strategic framework for making informed decisions. Whether you're a business student or a seasoned manager, this book will help you develop the economic understanding necessary for managerial success. So grab a copy and start making smart, strategic decisions today!
Marketing Management - Text and Cases - Thryft
Douglas J. Dalrymple | John Wiley And Sons Ltd

Marketing Management - Text and Cases

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"If you're an MBA or undergraduate student, this book could be a great fit for your marketing courses. With its comprehensive coverage of marketing management, and numerous case studies, this book is an excellent tool to help you apply what you learn to real-life scenarios. You'll gain a deeper understanding of marketing research, consumer products, foreign companies doing business in the USA, and competitive analyses and product positioning. Additionally, the book has three new chapters on direct marketing, sales promotion, and distribution management, which add even more value to an already comprehensive textbook."
Emerging Growth Pole - The Asia-Pacific Economy - Thryft
Dilip K. Das | Prentice Hall

Emerging Growth Pole - The Asia-Pacific Economy

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If you're interested in understanding the rapid rise of the Asia-Pacific region in the global economy, "Emerging Growth Pole - The Asia-Pacific Economy" is a must-read. The book discusses the region's emergence as a significant trading area with intra-regional trade, foreign direct investment, and interdependence between Japan, China, Taiwan, Korea, and Thailand. It also analyses the role of APEC and ASEAN in the region. The book is recommended for anyone who wants to stay up-to-date with the Asia-Pacific economies and their impact on the world economy in the 21st century.
Essential Foundations of Economics - Thryft
Robin Bade | Pearson

Essential Foundations of Economics

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Goodreads rating: 3.8

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This book is perfect for anyone who wants a practical and hands-on approach to learning economics. The unique feature of this book is its use of Checklists and Checkpoints which help you focus on key concepts and provide opportunities for practice. By following this patient and confidence-building approach, you'll not only gain a deeper understanding of economics but also be prepared to apply it in your everyday life. Whether you're a student or just interested in economics, this book is a must-read!
Lead the Work: Navigating a World Beyond Employment

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In stock: Well Read

If you're fascinated by the seismic shifts transforming today's job market, "Lead the Work" is a valuable resource. With a forward-thinking approach, the book dissects the trend of impermanent employment and provides you with solid management strategies to navigate the wave of change. It's a must-read for managers and leaders keen on ensuring their organization stays competitive in a world where traditional employment bonds are dissolving.
Financial Regulation : Why, How and Where Now? - Thryft
Philipp Hartmann, Charles A.E. Goodhart, David T. Llewellyn  | Routledge

Financial Regulation : Why, How and Where Now?

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Goodreads rating: 4.0

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This book would be a good read for anyone interested in understanding the current state of financial regulation and looking to explore new techniques for risk management. It provides a comprehensive overview of the scale and nature of regulatory problems around the world, as well as exploring different incentive structures and crisis management techniques. Additionally, the book offers insights into regulation in emerging markets and provides a critical outlook on the future prospects of the regulatory landscape. Overall, it is an informative and thought-provoking read for those interested in finance and regulation.
The Mind of the CEO: The World's Business Leaders Talk About Leadership, Responsibility, the Future of the Corporation, and What Keeps Them Up at Night

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If you've ever been curious about the inner thoughts and concerns of top business leaders, "The Mind of the CEO" is like having a front-row seat to their candid conversations. Jeffrey Garten provides a rare glimpse into the pressures and responsibilities CEOs face, making it an intriguing read for anyone interested in corporate leadership or the direction of global business trends.
Supplier Relationship Management: How to Maximize Vendor Value and Opportunity - Thryft
S Easton, Michael D. Hales, Christian Schuh  | Apress

Supplier Relationship Management: How to Maximize Vendor Value and Opportunity

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Goodreads rating: 3.0

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If you're in a position where you're liaising with suppliers and aiming to strengthen your procurement strategy, "Supplier Relationship Management" could be your North Star. It's not just about squeezing costs but nurturing mutually beneficial partnerships that can give your firm a competitive edge. Grounded in real-world case studies and strategic frameworks, it can transform your approach to suppliers from transactional encounters to strategic alliances.
International Economics : International Edition - Thryft
W. Charles Sawyer, Richard L. Sprinkle  | Pearson Education

International Economics : International Edition

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Goodreads rating: 3.0

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This book would be a good read for anyone who wants to expand their understanding of the global economy in an easily accessible way. The book covers a broad range of topics and provides a clear introduction to the tools and principles necessary for understanding international economics. Its approach is suitable for economics majors, business majors, international relations students, and anyone interested in the subject matter. The book is written in a way that is easy to understand and follows a logical progression from basic concepts to more advanced topics.
Frequently Asked Questions In Corporate Finance - Thryft
Quiry | Wiley

Frequently Asked Questions In Corporate Finance

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Goodreads rating: 4.0

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"Frequently Asked Questions in Corporate Finance" is a helpful guide for both students of corporate finance and professionals. It simplifies complex financial concepts and provides practical solutions to common problems. The unique feature of this book is its easy-to-use "question and answer" format, which makes it highly accessible. This book provides authoritative and reliable information on topics such as financial engineering, valuation, cost of capital, and financial management. Overall, this book is a must-read for anyone looking to enhance their knowledge of corporate finance.
Sustainability in Coffee Production: Creating Shared Value Chains in Colombia - Thryft
Andrea Biswas-Tortajada | Taylor And Francis

Sustainability in Coffee Production: Creating Shared Value Chains in Colombia

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If you're fascinated by the impact of sustainable efforts on global markets, and specifically love coffee, this might just stir your interest. The book delves into how ethical practices can transform an entire industry, securing better outcomes for local farmers and the environment, all while ensuring that your morning cup of joe is a responsible one. It's an enlightening examination of the journey coffee takes from the Colombian hills to your kitchen, made all the more enjoyable knowing it's done right.
Management and Organization Theory - A Jossey-Bass Reader - Thryft
Jeffrey A. Miles | Jossey-bass

Management and Organization Theory - A Jossey-Bass Reader

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Goodreads rating: 3.94

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In stock: Well Read

Management students and professionals can benefit from the book's comprehensive and in-depth analysis of the top 50 management theories. The book not only provides detailed information but also critiques the strengths and weaknesses of each theory, helping readers understand the practical application of each theory.
Big in Asia: 30 Strategies for Business Success - Thryft
Michael Backman, C. Butler  | Palgrave Macmillan

Big in Asia: 30 Strategies for Business Success

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Goodreads rating: 3.73

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If you're considering expanding your business horizons to include the dynamic markets in Asia, "Big in Asia" could be the companion you need. The authors, Backman and Butler, leverage their expertise to navigate through the complexities of Asian business landscapes. It's like having a roadmap that doesn't just show the destination but also the pitfalls to avoid, making it a pragmatic choice for any business professional looking to succeed in this region.
Tomorrow's World : A Look at the Demographic and Socio-economic Structure of the World in 2032 - Thryft
Clint Laurent | Wiley

Tomorrow's World : A Look at the Demographic and Socio-economic Structure of the World in 2032

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Goodreads rating: 3.67

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If you're intrigued by how global trends can affect the future, "Tomorrow's World" is a compelling read. Clint Laurent provides a forecast that isn't just data—it's a narrative of our near future where population shifts and economic changes become a canvas for innovation and strategic planning. Whether you're a business leader or just curious about the shape of things to come, this book acts as a guide to understanding and preparing for the demographic waves set to impact how we live, work, and play in the years ahead.
Why Can’t Banks Be as Easy as Uber? BankMobile and the Real Future of Banking

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Ever felt frustrated by the cost and complexity of traditional banks? This book, penned by the founders of America's first fee-free bank, is for you. It offers not just a critique of the banking industry but practical solutions for a future where managing your finances could be as simple and transparent as hailing a ride. Banking can be a painless, even positive, aspect of your life. If you’re hungry for a financial revolution at your fingertips, this read might just be the inspiration you need.
Electronic Commerce - Strategies And Models For Business-To-Business Trading - Thryft
Paul Timmers | Wiley

Electronic Commerce - Strategies And Models For Business-To-Business Trading

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Goodreads rating: 4.0

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This book is a must-read for businesses looking to excel in the world of B2B e-commerce. With a systematic analysis of Internet commerce models and real-life case studies, it provides valuable strategic insights for effective marketing and revenue generation. The author's expertise in the field and practical recommendations make this book an indispensable guide for companies aiming to thrive in the digital marketplace.
Living on the Fault Line : Managing for Shareholder Value in the Age of the Internet - Thryft
Geoffrey A. Moore | Harper Business

Living on the Fault Line : Managing for Shareholder Value in the Age of the Internet

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Goodreads rating: 3.69

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In stock: Very Good

This book is a must-read for managers and business leaders who are grappling with the challenges posed by the digital age. It offers a fresh perspective on how to thrive in an era of constant disruption and change. With insights from renowned author Geoffrey Moore, this book provides practical strategies for managing shareholder value in the digital world. It emphasizes the importance of being adaptable and responsive to shifts in the market, as well as the need to leverage stock price as a leading indicator. By reading this book, you'll gain valuable insights into the new management paradigms needed to navigate the fault line between traditional business models and the disruptive forces of the internet age.
Common Sense Business - Starting, Operating, and Growing Your Small Business - In Any Economy!

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If you breathe the spirit of entrepreneurship, "Common Sense Business" could be your manual for navigating through the bumpy roads of small business management. Steve Gottry doesn't just theorize; he speaks from a place of experience, offering insights that are as practical as they are valuable. Whether you are at the helm or supporting from the deck, this book might be the compass you need to steer your business vessel through any economic climate.
Uprising					Will Emerging Markets Shape or Shake the World Economy? - Thryft
George Magnus | Wiley

Uprising Will Emerging Markets Shape or Shake the World Economy?

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Goodreads rating: 3.43

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"Uprising" by George Magnus could be just the read for you if you're pondering over the future of the world's economy amidst the rise of emerging markets. Magnus navigates through complex economic terrains with an analytical eye and offers insights that are particularly relevant in the context of current global shifts in power and economy. If the interplay between geopolitical affairs and market dynamics intrigues you, Magnus's expertise might just satisfy your intellectual curiosity.
The Big Ten: The Big Emerging Markets and How They Will Change Our Lives

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In stock: Well Read

Considering you're intrigued by global economic shifts, "The Big Ten" could be the guidebook you're seeking. Jeffery E. Garten delivers a vivid map of the changing economic landscape, outlining how the ten pivotal emerging markets will redefine global power dynamics. This book brings clarity to the complexity of international trade and its impact on your understanding of the world's future financial and political structures.
Supply Chain Optimization - Building the Strongest Total Business Network

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In stock: Very Good

If you're looking to get a leg up in the business world, "Supply Chain Optimization" could be your playbook. The book takes a deep dive into how different companies can synergize to form powerful alliances, giving you an edge in the marketplace. Its case studies provide real-world proof of concept, making it a practical guide for transforming theoretical strategies into results-driven success.
The Making of India : Gamechanging Transitions - Thryft
Akhilesh Tilotia | Rupa Publications India

The Making of India : Gamechanging Transitions

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Goodreads rating: 3.71

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In stock: Very Good

If you're keen on understanding India's dynamic transformation, this book dissects the economic and political shifts influencing its growth. Tilotia provides a nuanced perspective that's essential for anyone looking to grasp the complexities of India's transitions, making it particularly appealing if socioeconomics or Asian geopolitics pique your interest.
Memos to the President : Guide Through Macroeconomics for the Busy Policymaker - Thryft
Charles L. Schultze | Brookings Institution Press

Memos to the President : Guide Through Macroeconomics for the Busy Policymaker

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Goodreads rating: 3.47

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In stock: Very Good

Memos to the President is a great read for policymakers and interested citizens who seek a basic understanding of macroeconomics. The author employs a unique format of writing a series of memos to the President on the principles and policy issues that should be understood before making macroeconomic policy judgments. The book uses real-world examples from recent economic events and policy debates, focusing on inflation, unemployment, long-term economic growth, and the flow of international trade and capital. The book offers a brief guide to macroeconomics that is easy to read and understand for non-experts.
Financial Markets and Institutions in Singapore - Thryft
Tan Chwee Huat | Singapore Univ Pr

Financial Markets and Institutions in Singapore

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In stock: Very Good

Recommendation: If you're looking to gain a comprehensive understanding of the financial landscape in Singapore, "Financial Markets and Institutions in Singapore" is the book for you. Written by a renowned finance expert, this book takes you through the operations of various financial institutions in Singapore, including banks, insurance companies, and finance companies. It delves into the workings of the capital market, money market, stock market, and more. With updated information on financial reforms and the latest developments, this book offers valuable insights into the banking industry in Singapore.
Fundamentals of Business Statistics, International Edition - Thryft

Fundamentals of Business Statistics, International Edition

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If you're looking to get a grasp on how statistics inform real-world business decisions, this book breaks it down for you. The authors do a great job of connecting statistical techniques to the kinds of problems you might actually encounter in the business arena, making the material much more approachable and relevant. Plus, the mixed-media product includes a printed access card, enhancing your learning experience with additional resources. Whether you're a student or a professional sharpening your skills, the practical approach of this book can help turn abstract statistical concepts into tools you can use to address business challenges.
Microeconomics - Thryft
B. Douglas Bernheim | Mcgraw Hill Higher Education

Microeconomics

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Goodreads rating: 3.87

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Whether you're an economics student or just someone curious about how individuals and firms make decisions, Microeconomics is a must-read. This book stands out with its fresh and modern treatment of microeconomic theory, presented in a clear and engaging writing style that makes complex concepts easy to grasp. With numerous real-world applications and innovative pedagogy, this book will not only stimulate your intellectual curiosity but also help you master difficult concepts. Plus, you don't need to know calculus to understand and solve the quantitative problems in this book. Get ready to dive into the fascinating world of microeconomics and develop a deeper understanding of how markets work.
How Audiences Decide : A Cognitive Approach to Business Communication - Thryft
Richard O. Young | Routledge

How Audiences Decide : A Cognitive Approach to Business Communication

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Goodreads rating: 3.86

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In stock: Very Good

Recommendation: If you are interested in understanding the cognitive processes that inform business communication, then "How Audiences Decide" is a must-read for you. Richard Young presents a meticulously researched and comprehensive analysis of his chosen topic. This book is an excellent resource for MBA students, professors, and anyone interested in improving their communication skills.
The Dark Side of Risk Management: How People Frame Decisions in Financial Markets - Thryft
Peter Smith | Financial Times Prentice Hall

The Dark Side of Risk Management: How People Frame Decisions in Financial Markets

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Goodreads rating: 3.5

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If you're curious about the psychological underpinnings that drive the decisions of financial juggernauts, "The Dark Side of Risk Management" could offer you some compelling insights. It steps away from dry, academic treatments of risk, providing a practical look at the messy reality of human psychology in the high-stakes world of finance. It's thought-provoking, accessible, and might just change how you perceive decision-making in an industry that affects us all.
Measuring Marketing: 103 Key Metrics Every Marketer Needs - Thryft
John A. Davis | Wiley

Measuring Marketing: 103 Key Metrics Every Marketer Needs

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Goodreads rating: 3.4

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In stock: Well Read

If you're knee-deep in marketing and feel the pressure to prove the value of your campaigns, "Measuring Marketing" is your ally. John A. Davis lays out a clear roadmap of 103 metrics that will help you translate marketing efforts into definitive financial terms. This book could change how you approach your marketing strategy and give you the tools to communicate your results effectively to stakeholders.
Answering The Ultimate Question - How Net Promoter Can Transform Your Business - Thryft
Laura L. Brooks, Richard Owen  | Jossey-bass

Answering The Ultimate Question - How Net Promoter Can Transform Your Business

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Goodreads rating: 3.58

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Answering The Ultimate Question is recommended for business owners and entrepreneurs who want to gain customer loyalty by understanding their needs better. This book provides a thorough explanation of the Net Promoter Score and its significance in business success, along with numerous real case studies. It highlights the comparative advantage of Net Promoter Score over other conventional methods for measuring customer satisfaction.
Through the Eyes of Tiger Cubs: Views of Asia's Next Generation
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Curious about Asia's future through fresh, youthful eyes? "Through the Eyes of Tiger Cubs" offers that unique perspective. It's not just about the pressing challenges, but about innovative, optimistic solutions proposed by the very generation who will inherit and shape Asia's destiny. This read connects you directly to the heartbeat of Asia's upcoming thinkers and doers.
Consumer Behavior: Buying, Having, and Being - Thryft
Michael R. Solomon | Pearson

Consumer Behavior: Buying, Having, and Being

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Goodreads rating: 3.87

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If you're captivated by the "why" behind our purchases and how they intertwine with our identity, "Consumer Behavior: Buying, Having, and Being" is a treasure trove. Michael Solomon's approach doesn't just scratch the surface of buying habits; it dives deep into the cultural and psychological waters that shape our consumer-driven world. With the added benefit of timely digital consumer focus, you'll find yourself engaging with the material in a way that's both educational and genuinely fascinating, especially in a world increasingly influenced by the digital landscape.
Business Economics
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Roger Perman, John Scouller  | Oxford University Press

Business Economics

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Goodreads rating: 4.45

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If you're delving into the world of business economics, this book could be a great companion. It's tailored for both MBA students and undergrads, making complex concepts digestible without diluting the content. Plus, with its clear application to real-world business studies, you'll find it bridges the gap between academic theory and practical business decision-making.
Startup Asia - Top Strategies for Cashing in on Asia's Innovation Boom

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If you're eyeing the vibrant tech landscapes of China and India, "Startup Asia" could be your compass. It's not just a collection of success stories but a detailed guide infused with strategies from the trailblazers themselves. This book is for you if you want to understand the distinct local models that are shaping Asia's innovation wave. It will inspire you with a fresh perspective on starting up in environments vastly different from the West.
Branding in Asia : The Creation, Development and Management of Asian Brands for the Global Market - Thryft
Paul Temporal | Wiley

Branding in Asia : The Creation, Development and Management of Asian Brands for the Global Market

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Goodreads rating: 2.88

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This book is a great read for business owners looking to establish their brand in the Asian market or for Asian businesses hoping to improve their global presence. The book provides practical advice on creating and managing powerful brands and includes numerous case studies of successful global brand building. It also addresses the unique challenges faced by Asian markets, making it a valuable resource for anyone looking to expand their business on a global scale.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.