Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Brave Steps (Edisi Bhs. Inggris) - Thryft

Brave Steps (Edisi Bhs. Inggris)

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This book is a must-read for aspiring entrepreneurs and individuals looking for motivation to pursue their dreams. Brave Steps captures the extraordinary journey of DR. Bayu Satya as he breaks through limitations in the oil spill response equipment industry. With his fighting and learning spirit, Bayu turns a small business into an internationally renowned company, promoting his beloved country, Indonesia, along the way. The book teaches us the importance of courage, determination, and innovation in achieving our goals. Get ready to be inspired and motivated to take brave steps towards your own success.
Leadership: Theory and Practice - Thryft
Peter G. Northouse | Sage Publications, Inc

Leadership: Theory and Practice

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Goodreads rating: 3.85

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If you're looking to understand leadership inside out, "Leadership: Theory and Practice" is a treasure trove of insights. The way Northouse marries rich, theoretical concepts with hands-on exercises makes for a unique educational experience. It's particularly well-regarded in academic circles, yet remains surprisingly accessible, making it an ideal read for both students and aspiring leaders eager to develop a robust foundation in leadership skills.
100 Great Business Ideas					From Leading Companies Around the World - Thryft
Jeremy Kourdi | Marshall Cavendish Corp

100 Great Business Ideas From Leading Companies Around the World

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Goodreads rating: 3.38

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Diving into '100 Great Business Ideas' is like having a mentor who distills years of corporate success into actionable strategies. The book's strength lies in Jeremy Kourdi’s ability to articulate complex concepts from business giants into digestible, implementable tips. It’s ideal for aspiring entrepreneurs and established professionals seeking to inject innovative thinking into their ventures.
No More Consultants: We Know More Than We Think - Thryft
Geoff Parcell | Wiley

No More Consultants: We Know More Than We Think

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Goodreads rating: 3.36

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In stock: Very Good

"No More Consultants" could resonate with you if you've ever felt that the solutions to your organization's challenges lie within your own team's collective expertise. This book empowers you to tap into that internal knowledge, offering practical tools to foster internal growth and self-reliance. You'll learn to value and utilize the capabilities you already possess, potentially saving money and improving efficiency by minimizing the need for external consultants. With real-world examples to demonstrate its points, it's a compelling read for any leader or manager looking to harness the power of internal resources.
If it Ain't Broke ... Break it! - Thryft
Robert J. Kriegel, Louis Palter  | Business Plus

If it Ain't Broke ... Break it!

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Goodreads rating: 3.77

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This book is perfect for entrepreneurs and business leaders looking to push the boundaries and think outside the box. Reviewers have praised its practical tips for staying competitive in a rapidly-changing corporate landscape, and its emphasis on taking risks to achieve success. Its most unique and distinctive feature is its focus on disrupting conventional thinking and embracing change as a way to thrive.
More Great Ideas a Day: 365 More Business Ideas for Each Day of the Year

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If you're feeling stuck in your business routine, "More Great Ideas a Day" could be the fresh wind to fill your sails. Imagine waking up each day to a new, actionable idea that sparks creativity and motivation in your professional life. This book isn't just a list; it's a catalyst for impactful change, setting the stage for daily innovation that could redefine your business practices.
Human Capital Analytics - Measuring and Improving Talent Development

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In stock: Very Good

As the bookshelves get heavier, it's crucial to have go-to references that stand the test of time, and 'Human Capital Analytics' seems like a volume that does just that for anyone invested in refining their approach to talent management. With its persuasive insights on investing in people and practical advice on using data to inform decisions, this guide by Barnett and Berk could help you steer your company to the forefront of the talent management race. Whether you're a seasoned executive or an emerging leader, a closer look at this book might just reveal the formulas for nurturing a top-tier workforce.
Retired by 40: 6 Ways to Retire Young and Financial Freedom

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If you're dreaming of escaping the nine-to-five grind long before your golden years, "Retired By 40" could be your roadmap. Paul Pattarapon Sinlapajan has been endorsed by influential figures and provides a practical guide that resonates with anyone looking to retire young. This book appeals for its actionable advice and step-by-step strategies that seem realistic and attainable, making financial freedom not just a dream, but a planned destination.
Cash In On Cash Flow: How to Make Full-Time Income with Part-Time Effort in America's Hottest New Business - Thryft
Laurence J. Pino | Simon & Schuster

Cash In On Cash Flow: How to Make Full-Time Income with Part-Time Effort in America's Hottest New Business

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Goodreads rating: 3.17

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This book could be a good read for someone who is interested in generating income through unconventional means. Cash In On Cash Flow provides invaluable information on how to capitalize on cash payments owed to others, offering an opportunity to make money with just a part-time commitment. With its comprehensive guidance and practical tips, this book empowers readers to unlock their financial freedom and achieve success in America's hottest new business. So, if you're looking to earn a full-time income with minimal investment, this book is your ultimate guide.
The Healthy Company : Eight Strategies to Develop People, Productivity and Profits - Thryft
Robert H. Rosen, Lisa Berger  | Tarcher

The Healthy Company : Eight Strategies to Develop People, Productivity and Profits

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Goodreads rating: 3.0

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This book is a valuable resource for business owners and managers aiming to establish a productive and supportive workplace. The unique feature of this book is that it emphasizes the connection between employee satisfaction and company success, providing real-life examples and practical strategies for achieving both. Users would appreciate the emphasis on creating a culture of health and wellness in the workplace, ultimately leading to increased productivity and profits.
Raising Achievement Pocketbook - Thryft
Caroline Bentley-Davies, efex Ltd.  | Teachers' Pocketbooks

Raising Achievement Pocketbook

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Goodreads rating: 4.4

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This book is a must-read for educators who are passionate about helping their students succeed. With its practical advice and strategies, it provides a step-by-step guide to improving academic performance. Whether you're a teacher, tutor, or parent, this book will equip you with the tools and knowledge to make a real difference in students' lives.
This Business Has Legs: How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze

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In stock: Very Good

If you're curious about the mechanisms that turn simple ideas into marketplace gold, "This Business Has Legs" could be a fascinating read. The story behind the Thighmaster is not just about the product but an entrepreneurial spirit. Peter Bieler's journey will give you an authentic inside look at how infomercial marketing can create massive success, which might inspire your own business adventures.
Work Clothes - Thryft
Jeff Stone, Kim Johnson Gross, Robert Tardio  | Thames Hudson

Work Clothes

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Goodreads rating: 3.38

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In stock: Very Good

Recommendation: "Work Clothes" provides a fresh take on modern professional dressing and offers a practical approach in developing a complete wardrobe. With a three-step program, users can rationalize their clothes and dress with ease. The book's distinctive feature is its emphasis on economical wardrobe choices. Overall, users can expect a straightforward and helpful guide to dressing professionally in the modern workplace.
Proactive Selling: Control the Process-Win the Sale - Thryft
William "Skip" Miller | Amacom Books

Proactive Selling: Control the Process-Win the Sale

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Goodreads rating: 3.77

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If you're in sales and looking to enhance your approach, "Proactive Selling" could be the edge you need. It's not just about closing a deal; it's about understanding and focusing on the buyer throughout the process. This book offers tactics that help you keep the buyer’s needs and mindset at the forefront, which in turn can increase your success rate.
Effective Immediately: How to Fit In, Stand Out, and Move Up at Your First Real Job

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In stock: Well Read

This book is perfect for recent college grads or new hires who are looking to make a positive and lasting impression in their first job. Effective Immediately offers practical advice and useful resources for navigating the challenges of the workplace, and teaches valuable skills like conflict resolution, project management, and leadership. The book's emphasis on using every task as an opportunity to shine, no matter how small, makes it stand out as a unique and empowering career guide for young professionals.
Sweet Persuasion : Illustrated Guide to Unparalleled Management Success - Thryft
Paul Karasik | Prentice Hall Direct

Sweet Persuasion : Illustrated Guide to Unparalleled Management Success

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Goodreads rating: 4.67

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This book could be a good read for those seeking to enhance their management skills and achieve unparalleled success. With its illustrated guide, it effectively teaches readers how to empower and influence others through persuasive management techniques. Whether you are a business professional or aspiring leader, this book will equip you with the tools and strategies needed to excel in your career.
Branding Your Business - Thryft
James Hammond | Kogan Page

Branding Your Business

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Goodreads rating: 3.23

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In stock: Very Good

This book is a must-read for any aspiring entrepreneur or business owner looking to elevate their brand. With practical guidance and a focus on real-world application, "Branding Your Business" breaks down the complexities of branding into easy-to-understand terms. From conducting a brand audit to leveraging marketing psychology, this book will empower you to create a powerful and memorable brand that sets you apart from the competition. Get ready to increase your profits and leave a lasting impact on your customers.
The Mission-driven Organisation - Thryft

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In stock: Very Good

"The Mission-Driven Organization" is a must-read for business leaders who want to future-proof their organization. The book offers practical advice and step-by-step guidelines on how to create a shared vision and mission statement, build teamwork, manage change and conflict, and make the vision a permanent part of the company culture. With insights from experienced management consultants, this book is a valuable resource for anyone looking to streamline their organization while empowering employees and increasing customer satisfaction.
Control Your Destiny or Someone Else Will : How Jack Welch is Making General Electric the World's Most Competitive Company - Thryft

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In stock: Very Good, Well Read

This book is a must-read for business leaders who want to learn from one of the most successful CEOs in modern history, Jack Welch. Through the lens of General Electric's transformation, readers can grasp the importance of facing reality, leading instead of managing, and changing before it's too late. The Six Rules provide a practical framework for success that can be applied in any business setting.
Presenting Yourself Men - Thryft
Mary Spillane | Piatkus

Presenting Yourself Men

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Goodreads rating: 3.5

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Whether you're eyeing that promotion or just want to sharpen your professional look, "Presenting Yourself Men" is a treasure trove of advice. Mary Spillane uses her expertise to help you craft an image that communicates success and professionalism. With visual guides to get that tailored suit look or the confidence boost for your next presentation, this book's practical approach to style and presence might just be your ladder to the next level in your career.
Real Estate Millions in Any Market - Thryft
Terry Eilers | Wiley

Real Estate Millions in Any Market

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Goodreads rating: 2.5

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If you're itching to dive into the real estate market but feel intimidated by the idea of heavy investments, Terry Eilers' "Real Estate Millions in Any Market" could be your game-changer. This book sidesteps the myths and lays down practical strategies to buy and sell properties—often with minimal upfront cash. Its no-nonsense approach and toolkit for negotiation might just turn you into the savvy investor you aspire to be.
Strategic Marketing Management: Planning, Implementation and Control - Thryft
Richard M.S. Wilson, Colin Gilligan, David J. Pearson  | Butterworth-heinemann

Strategic Marketing Management: Planning, Implementation and Control

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Goodreads rating: 4.05

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This book is a must-read for students and professionals alike who are seeking a detailed and comprehensive guide to strategic marketing planning and control. Its unique appeal lies in its structured approach, taking readers through the five major areas of strategic marketing, and its references to recent research and good practices. Whether you are a diploma student or an undergraduate in business studies, this book will provide you with the knowledge and insights necessary to excel in the field of marketing.
Leadership Success in China: An Expatriate's Guide - Thryft
Yue-er Luo, William C. Byham, Erik Duerring  | Ddi Press

Leadership Success in China: An Expatriate's Guide

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If you're about to embark on a managerial journey in China, this book is like your compass. It's not just a cultural primer but a strategic toolkit for bridging the East-West leadership divide. By integrating the nuances of Chinese business etiquette with Western pragmatism, it prepares you to lead effectively, avoiding common pitfalls while seizing unique opportunities that China has to offer.
Up the Agency: The Funny Business Of Advertising - Thryft
Peter Mayle | St. Martin's Griffin

Up the Agency: The Funny Business Of Advertising

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Goodreads rating: 3.56

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This book is a must-read for anyone curious about the inner workings of the advertising industry. With sharp wit and a keen eye for detail, Peter Mayle takes readers on a rollercoaster ride through the ups and downs of a creative career in this glamorous yet cutthroat world. From the frenzy and desperation of putting together a new campaign to the fickleness of the product-buying public, Mayle's honest and humorous insights will keep you entertained from start to finish. A hilarious and eye-opening read for both insiders and outsiders alike.
The Charisma Factor : How to Develop Your Natural Leadership Ability - Thryft

The Charisma Factor : How to Develop Your Natural Leadership Ability

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Goodreads rating: 3.88

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The Charisma Factor provides practical strategies to become a natural leader by focusing on emotional energy to inspire others. The book highlights techniques used by past leaders such as Reagan, Kennedy, and Churchill to develop leadership qualities and impact others at both conscious and subconscious levels. The book also offers step-by-step procedures to create a charismatic presentation, develop high-performance workplaces, and communicate effectively with followers. With practical techniques and straightforward methods, this book can help readers improve their natural leadership abilities, inspire others, and achieve results.
Monopoly Rules: How to Find, Capture, and Control the Most Lucrative Markets in Any Business

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In stock: Very Good

If the business battlefield feels daunting to you, "Monopoly Rules" could be your tactical guide. Milind Lele provides insight into dominating your market space, making it yours alone to profit from significantly. Think Starbucks and their command over coffee aficionados—that's the kind of monopoly appeal Lele discusses. It's a strategic wakeup call, especially useful when the usual business mantras feel worn and ineffective. This book might just be the key to shifting your mindset from the crowded competition to creating your own blue ocean where you're the unmatched player.
Leap! : A Journey to Personal Power and Possibility - Thryft
Jonathan Creaghan | Embassy Books

Leap! : A Journey to Personal Power and Possibility

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This book could be a great read for someone who is feeling stuck in their life and is looking for a motivational push towards self-discovery. The unique feature of this book is its ability to shine a light on our thoughts, challenges, and dreams, which can help readers better understand themselves and their path towards personal growth. The author's personal journey to finding personal power and possibility makes the book relatable and inspiring.
Tomorrow People : Future Consumers and How to Read Them - Thryft

Tomorrow People : Future Consumers and How to Read Them

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Goodreads rating: 3.36

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The Tomorrow People is a must-read for anyone interested in understanding consumer behavior and anticipating future trends. Raymond's insight into emerging lifestyles and cultural changes will help readers map, predict, and respond to market trends before competitors, and create new products, services and brands that deliver future profits. This book teaches you how to read people rather than reports and shift your business to a more customer-centric approach.
The Power of Mentoring
Terry McGraw | Mcgraw Hill

The Power of Mentoring

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Goodreads rating: 4.0

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In stock: Well Read

"The Power of Mentoring" could ignite your leadership journey or enhance your mentoring skills with its compilation of stories and actionable strategies. Terry McGraw distills wisdom into a concise 127 pages, making it an easy yet impactful read that can fit into a busy schedule. Whether you're looking to mentor or to be mentored, the book's practical advice is bound to resonate and inspire growth.
The Aussie Expat - The Luckiest Person On Earth: The Essential Guide to Financially Maximising Your Time Abroad

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If you're an Australian heading overseas or already living abroad, this guide is invaluable. It covers all you need to know about managing your finances as an expat. The author, Steve Douglas, provides practical tips from taxation to investment that can really maximize your earnings while you're exploring the world. It's the financial companion you didn't know you needed for your adventure beyond the Australian borders.
Six Sigma for Financial Services: How Leading Companies Are Driving Results Using Lean, Six Sigma, and Process Management

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In stock: Very Good

If you want to understand how Six Sigma and Lean methodologies can be a game-changer in financial services, this book might just be your guide. With insights from professionals who have applied these principles in real-world financial settings, it provides a compelling look at practical execution, not just theory. It's for those ready to elevate their organization's process management to drive tangible results.
Education for Judgment: The Artistry of Discussion Leadership
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If the art of stimulating and managing discussions intrigues you, 'Education for Judgment' is your guidebook. It dissects the craft of discussion leadership into practical steps, making it an essential manual for educators seeking not just to impart knowledge, but to inspire critical thinking. This is more than a textbook—it's a navigator for anyone aiming to create impactful group discussions and learning experiences.
Win Big Lose Small: 10 Simple keys to spot great opportunities, catch the biggest trends, and achieve consistent performance in the stock market - Thryft

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If you've been seeking clarity on how to navigate the highs and lows of the stock market, 'Win Big Lose Small' could be your guide. Andy Yew offers strategies that aim to minimize risks while capitalizing on big trends. The straightforward advice within these pages might be just what you need to enhance your investing approach and work towards consistent performance in an often volatile trading environment.
ER (Employee Retention): Taking the Lead in Keeping the Best
Ph.D. Sanders, Don A. | Dc Pr

ER (Employee Retention): Taking the Lead in Keeping the Best

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Goodreads rating: 0.0

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In stock: Very Good

If you're grappling with high turnover rates or worried about losing key team members to the competition, "ER (Employee Retention)" offers thoughtful strategies that go beyond pay raises and promotions. Don Sanders provides a roadmap for understanding and fulfilling the subtle needs of your valued employees, crucial for anyone responsible for a team's longevity and success. This could be the guide you need to transition from merely managing to truly engaging your workforce, potentially transforming your company's future.
Customer Mania - Thryft
Kenneth H. Blanchard | Harpercollins

Customer Mania

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Goodreads rating: 3.76

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In stock: Well Read

If you're someone with a passion for exceptional service and customer satisfaction, "Customer Mania!" by Ken Blanchard is your kind of read. It's a powerhouse of ideas for creating a brand culture that puts customers first—essential for any entrepreneur aiming to thrive in today's competitive business environment.
Inspirational Manager: How to Build Relationships That Deliver Results
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In stock: Very Good

If you're aiming to transition from just managing to truly inspiring your team, "Inspirational Manager" could be just the game-changer you've been seeking. It provides pragmatic approaches not just for improving results, but also for building meaningful relationships in the workplace. With anecdotes from real-life managers and actionable strategies, this book could be the catalyst for making every day, not just Fridays, something to look forward to for you and your team.
Peak Performers - Thryft
Charles Garfield | William Morrow Paperbacks

Peak Performers

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Goodreads rating: 4.03

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In stock: Well Read

"Peak Performers" by Charles Garfield can be a good read for anyone looking to achieve extraordinary results in their life. This book breaks down the six common attributes that all peak performers share and shows how anyone can develop these skills to achieve personal growth and success. Readers will appreciate the practical, applicable advice given in this book, and how it inspires them to become the best version of themselves.
The Five Literacies of Global Leadership : What Authentic Leaders Know and You Need to Find Out - Thryft
Richard David Hames | Jossey-bass

The Five Literacies of Global Leadership : What Authentic Leaders Know and You Need to Find Out

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Goodreads rating: 3.15

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In stock: Well Read

This book is recommended for individuals who are aspiring to become global leaders or those who want to enhance their leadership skills. The book presents a fresh perspective on leadership paradigm and provides strategies to help readers become exceptional leaders. The author's observation of successful leaders and their common behaviors helps in understanding the traits that are essential to lead in the global context. The book's unique feature is its five literacies that provide a blueprint for readers to succeed as global leaders.
Presentations: Proven Techniques for Creating Presentations That Get Results

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In stock: Very Good

If presenting is a tough gig for you, this book might just be your new mentor. It untangles the fear of public speaking by offering a clear, structured approach to preparing and delivering presentations. From understanding your audience to mastering the use of technology, it's like a personal coach for anyone aiming to persuade or inform with confidence. Plus, Dr. McClain's professional background promises insights grounded in experience, not just theory.
Perfecting Corporate Character : Insightful Lessons for 21st Century Organizations - Thryft
Frank J. Sherosky | Strategic Pubns Inc

Perfecting Corporate Character : Insightful Lessons for 21st Century Organizations

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Goodreads rating: 0.0

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In stock: Well Read

This book provides comprehensive guidance for developing and maintaining a healthy corporate culture. The author, Frank J. Sherosky, offers a practical and insightful approach towards the creation of a corporate character that upholds ethical and sustainable values. The book provides comprehensive tools and strategies to help organizations develop better relationships with stakeholders, promote fair and transparent business practices, and create a positive working environment that encourages growth and innovation. Overall, "Perfecting Corporate Character" is a great read for business leaders, entrepreneurs, and anyone interested in building a values-driven organization.
Gear Up: Test Your Business Model Potential and Plan Your Path to Success - Thryft

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In stock: Very Good, Well Read

Recommendation: Hey there! If you're looking to turn your business idea into a high potential venture, Gear Up is the book for you. Developed at Harvard Business School and Stanford University, this practical workbook offers a step-by-step guide to test your business idea, assess its potential, and create a winning strategy. With a solid business framework based on entrepreneurs' real-life experience, Gear Up provides tried and tested recommendations for success. Don't miss out on this engaging and visually appealing book that will help you build a solid foundation for your business opportunity!
How to Make Big Money In Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know - Thryft
Jeffrey J. Fox | Hyperion

How to Make Big Money In Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know

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Goodreads rating: 3.6

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In stock: Very Good

If you've been flirting with the idea of starting a venture and fancy a no-nonsense guide, Jeffrey Fox's book could be just what you need. It distills the essentials of running various small businesses into bite-sized wisdom. The straightforward chapters cut through the fluff and get down to the business of making money—an approach likely appreciated by those with entrepreneurial spirit.
Entrepreneurship for Dummies
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Kathleen Allen | For Dummies

Entrepreneurship for Dummies

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Goodreads rating: 3.65

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In stock: Well Read

If you're on the brink of turning a business idea into reality, "Entrepreneurship for Dummies" is like a trusty compass. Kathleen Allen demystifies the path from concept to company, stitching essential know-how into one comprehensive guide. Whether it's crafting a business plan, or deciphering legal details, this book lights the entrepreneurial trail with wisdom and clarity. A great read if you're eager to embark on your business journey with confidence.
Employee Training and Development - Thryft
Raymond A. Noe | Mcgraw Hill Higher Education

Employee Training and Development

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Goodreads rating: 3.68

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Imagine your team becoming more adept, more efficient, and more motivated. "Employee Training and Development" is your playbook for transforming a workforce. Not only does it dive into the necessity of honing skills, but it shines a light on how to effectively transfer knowledge in today’s tech-savvy world. Adopting these strategies could be the leap forward your company's training program needs.
Money Talks: Quotations on Money and Investing - Thryft
Rosalie Maggio | Prentice Hall Pr

Money Talks: Quotations on Money and Investing

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Goodreads rating: 3.33

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Interested in gaining insight and inspiration about money and investing? "Money Talks: Quotations on Money and Investing" offers a diverse collection of over five hundred quotes from renowned figures like Warren Buffet, Woody Allen, and more. Whether you're a seasoned investor or simply intrigued by money matters, this anthology provides a valuable resource filled with wisdom and perspective on the art of financial investment.
Learning Intelligence: Innovative and Digital Transformative Learning Strategies - Cultural and Social Engineering Perspectives

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If you're navigating the intricate maze of modern education, either as an academic leader or in corporate management, this book could become your new compass. It's not just that it offers frameworks; it delves deep into transforming the very culture of learning—which is paramount in fostering future global leaders. It's a visionary's guide to making an impact on students and the educational structure as we know it.
Strategy Maps: Converting Intangible Assets Into Tangible Outcomes

from RM70.35 MYR

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If you're feeling lost in the management maze, "Strategy Maps" might just be your North Star. Kaplan and Norton have taken the complex and made it visual, crafting a guide that helps leaders clearly see the interconnected paths from intangible assets to solid success. It's a strategic investment for your organizational compass.
Set-Up-Time Reduction: Shorter Lead Time, Lower Inventories, On-Time Delivery, The Ability to Change Quickly - Thryft
Jerry W. Claunch | Mcgraw Hill

Set-Up-Time Reduction: Shorter Lead Time, Lower Inventories, On-Time Delivery, The Ability to Change Quickly

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Goodreads rating: 4.0

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Set-Up-Time Reduction is a great read for companies looking to increase their agility in manufacturing and remain competitive in a global marketplace. The book offers practical ideas for reducing set-up times, adopting a team approach to brainstorm solutions, monitoring safety during implementation, and avoiding common program pitfalls. Readers will appreciate the authoritative and timely insights, which can help them streamline their manufacturing processes, achieve faster responses, and easier bottom-line success.
Management proverbs - Thryft
Willis J Wheat | Western Heritage Books

Management proverbs

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This book is a treasure trove of timeless wisdom for leaders and managers. It presents management principles in a concise and memorable way through proverbs, making it easy to remember and apply in real-world situations. Whether you're an experienced executive or just starting your leadership journey, this book will provide you with valuable insights and practical advice that will help you navigate the complexities of managing people and resources. It's like having a mentor by your side, sharing nuggets of wisdom to guide you towards success. So if you're looking for bite-sized wisdom to sharpen your managerial skills, this book is a must-read.
Marketing: The Core w/OLC and Premium Content - Thryft
Roger A. Kerin, Steven W. Hartley, William Rudelius  | Mcgraw-hill Europe

Marketing: The Core w/OLC and Premium Content

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Goodreads rating: 3.2

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If you're pressed for time but need to absorb the fundamentals of marketing efficiently, "Marketing: The Core" could be your academic ally. It packs the punch of a full marketing course into a digestible format, offering a practical roadmap for mastering the essentials. You'll appreciate the straightforward writing and the up-to-date information designed to fit into a single semester. This book is aimed to give you what you need, without any fluff, ensuring that you're learning time is well spent.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.