Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

1042 Results

Switch between grid and list views for a better book browsing experience!

1042 Results

No results

No results

Business Journey to the East - Thryft
Fred Combe, Chow-Hou Wee  | Mcgraw-hill Education / Asia

Business Journey to the East

Regular price RM25.52 MYR from RM14.43 MYR Save up to 65%

Unit price
per

Goodreads rating: 3.78

Regular price RM25.52 MYR from RM14.43 MYR Save up to 65%

Unit price
per

In stock: Very Good

Business Journey to the East provides a unique insight into the cultural differences between Asian and Western companies. The book suggests that adopting a new business approach, one that blends the best of East and West, can lead to greater success in Asia. Through anecdotes and insights from Asian influencers, as well as the works of Chinese philosophers and strategists, readers will gain a deeper understanding of how Asians strategize and practice business. The authors make a compelling case for why the West needs to urgently reappraise its role in Asia, and how a fresh business approach can substantially increase success rates. Overall, this book is a must-read for anyone seeking to do business in Asia or looking to improve their understanding of Asian business culture.
Business Models and People Management in the Indian IT Industry: From People to Profits - Thryft
Ashish Malik, Chris Rowley  | Routledge

Business Models and People Management in the Indian IT Industry: From People to Profits

Regular price RM99.50 MYR from RM55.11 MYR Save up to 46%

Unit price
per

Goodreads rating: 0.0

Regular price RM99.50 MYR from RM55.11 MYR Save up to 46%

Unit price
per

In stock: Like New

This book is a vital resource for those intrigued by the intersection of technology and human capital, especially in the rapidly evolving Indian IT sector. By blending thorough academic research with practitioner insights, it offers a comprehensive dive into the innovative HR practices that have spurred growth despite global economic challenges. It's a compelling read for anyone studying or working in human resources or strategic management, providing practical perspectives on how the industry adapts and thrives through its people.
Big in Asia: 30 Strategies for Business Success - Thryft
Michael Backman, C. Butler  | Palgrave Macmillan

Big in Asia: 30 Strategies for Business Success

Regular price RM110.29 MYR from RM66.21 MYR Save up to 43%

Unit price
per

Goodreads rating: 3.73

Regular price RM110.29 MYR from RM66.21 MYR Save up to 43%

Unit price
per

In stock: Very Good

If you're considering expanding your business horizons to include the dynamic markets in Asia, "Big in Asia" could be the companion you need. The authors, Backman and Butler, leverage their expertise to navigate through the complexities of Asian business landscapes. It's like having a roadmap that doesn't just show the destination but also the pitfalls to avoid, making it a pragmatic choice for any business professional looking to succeed in this region.
Brave Steps (Edisi Bhs. Inggris) - Thryft

Brave Steps (Edisi Bhs. Inggris)

Regular price RM21.82 MYR from RM14.43 MYR Save up to 51%

Unit price
per

Regular price RM21.82 MYR from RM14.43 MYR Save up to 51%

Unit price
per

In stock: Like New

This book is a must-read for aspiring entrepreneurs and individuals looking for motivation to pursue their dreams. Brave Steps captures the extraordinary journey of DR. Bayu Satya as he breaks through limitations in the oil spill response equipment industry. With his fighting and learning spirit, Bayu turns a small business into an internationally renowned company, promoting his beloved country, Indonesia, along the way. The book teaches us the importance of courage, determination, and innovation in achieving our goals. Get ready to be inspired and motivated to take brave steps towards your own success.
Business Masterminds: Tom Peters - Thryft
Heller | Dk

Business Masterminds: Tom Peters

from RM14.43 MYR

Unit price
per

Goodreads rating: 3.07

from RM14.43 MYR

Unit price
per

In stock: Like New

Business Masterminds: Tom Peters is a must-read for anyone seeking innovative management tactics to revolutionize their own business practices. Author Robert Heller presents Tom Peters' extraordinary management vision in a series of masterclasses, revealing how to practice his theories of "perpetual revolution." Peters' approach to management challenges the status quo and presents new, cutting-edge strategies for success.
Million Dollar Consulting Toolkit : Step-by-Step Guidance, Checklists, Templates, and Samples from The Million Dollar Consultant - Thryft
Alan Weiss | Wiley

Million Dollar Consulting Toolkit : Step-by-Step Guidance, Checklists, Templates, and Samples from The Million Dollar Consultant

Regular price RM21.82 MYR from RM14.43 MYR Save up to 51%

Unit price
per

Goodreads rating: 3.71

Regular price RM21.82 MYR from RM14.43 MYR Save up to 51%

Unit price
per

In stock: Well Read

This book is an ideal read for aspiring consultants who need a practical guide to get started. It offers step-by-step guidance, checklists, templates, and samples for every aspect of the consulting process. With concepts that are applicable across industries, the book provides readers with a comprehensive understanding of how to market, sell, implement, invoice, and manage a successful consultancy practice. Its most unique feature is the range of actual examples included, making it an insightful and valuable resource for anyone looking to start a consultancy.
Reshaping Your Business With Web 2.0: Using New Social Technologies To Lead Business Transformation - Using New Social Technologies To Lead Business Transformation - Thryft

Regular price RM21.82 MYR from RM14.43 MYR Save up to 51%

Unit price
per

In stock: Very Good

0 technology." 2. Reshaping Your Business With Web 2.0 is a must-read for business leaders who want to stay ahead of the curve. The book provides a comprehensive guide to integrating Web 2.0 technology into your enterprise, and offers clear guidelines for achieving measurable bottom-line growth. The book covers everything from implementing blogs and wikis to using social networks for collaboration, and includes strategies for achieving business intelligence and analytics goals. If you're looking to transform your business using the latest technology, this book is for you.
The World That Changes the World - How Philanthropy, Innovation and Entrepreneurship Are THE SOCIAL SYSTEM - Thryft

Regular price RM77.31 MYR from RM40.32 MYR Save up to 50%

Unit price
per

In stock: Well Read

If you resonate with the idea of creating impactful societal change through philanthropy, entrepreneurship, and innovation, "The World That Changes the World" could be a valuable addition to your bookshelf. This book isn't just about theories; it's a hands-on guide that stitches together the experiences and insights from a spectrum of experts to inspire and inform your own journey as a changemaker in today's interconnected world.
Congratulations! You're a Millionaire! : The Secrets to Selling Your Way to a Fortune - Thryft

RM14.43 MYR Save up to 51%

Unit price
per

In stock: Well Read

This book is a must-read for anyone interested in sales or entrepreneurship. Written by a sales expert, it provides valuable insights and strategies to help you achieve financial success. Whether you're just starting your career or looking to improve your sales skills, this book will motivate and educate you on the secrets to selling your way to a fortune. It's like having a personal mentor guiding you towards success in the competitive world of sales. Grab a copy and unlock your potential today!
Nobody's Business But Your Own: A Business Start-Up Guide with Advice From Today's Most Successful Young Entrepreneurs - Thryft
Carolyn M. Brown | Hyperion

Nobody's Business But Your Own: A Business Start-Up Guide with Advice From Today's Most Successful Young Entrepreneurs

Regular price RM32.92 MYR from RM18.12 MYR Save up to 51%

Unit price
per

Goodreads rating: 3.6

Regular price RM32.92 MYR from RM18.12 MYR Save up to 51%

Unit price
per

In stock: Well Read

If you're itching to turn your visions into reality post-graduation, this book is like having a chat with pioneers who've made it. Carolyn M. Brown delivers not just a roadmap to launching your own venture, but also serves mentorship through the stories of those who have walked the path. It's a blend of inspiration and practicality that could fuel your entrepreneurial spirit.
The Creative Priority : Driving Innovative Business in the Real World - Thryft
Jerry Hirshberg | Harper Business

The Creative Priority : Driving Innovative Business in the Real World

Regular price RM29.22 MYR from RM14.43 MYR Save up to 56%

Unit price
per

Goodreads rating: 3.77

Regular price RM29.22 MYR from RM14.43 MYR Save up to 56%

Unit price
per

In stock: Well Read

Recommendation: This book is perfect for business owners and managers looking to drive innovation and creativity in their teams. The author's twelve essential principles are backed by real-world examples from the automobile design industry, making it an engaging and informative read. Readers will appreciate the actionable insights presented throughout the book, making it a must-read for any business looking to stay ahead of the curve in today's competitive landscape.
Career Management - Thryft
Carolyn Boyes | Harpercollins

Career Management

Regular price RM21.82 MYR from RM14.43 MYR Save up to 43%

Unit price
per

Goodreads rating: 3.74

Regular price RM21.82 MYR from RM14.43 MYR Save up to 43%

Unit price
per

In stock: Very Good

Başarılı bir iş hayatı ve mükemmel iş iletişimi becerilerini kazanmak için artık bir yardımcınız daha var. NTV Yayınları'nın yeni serisi İş Hayatının Sırları size bu konuda destek verecek. Başarılı bir sunum ve ideal bir kariyer planı için gereken her şey serinin ilk iki kitabı Sunum Sırları ve Kariyer Yönetimi Sırları'nda.İş Hayatının Sırları - Uzmanlar Anlatıyor! Kariyer Yönetimi Sırlarıİş dünyasına ait tüm sırlar uzmanlar tarafından sizlere aktarılıyor! Kariyerinizde sizi başarıya götürecek hedefleri nasıl belirlersiniz?İdeal bir iş seçimi için ne yapmanız gerekir?Kariyer değişikliğinde sizi başarıya götürecek bir plan için nelere ihtiyaç duyarsınız?Mükemmel iş görüşmesi için ne yapmalısınız?İster kendi işinizi yapıyor olun, ister çalıştığınız şirkette fark edilmek isteyin. Kariyerinizi mükemmel şekilde yönetmeyi öğreneceğiniz Kariyer Yönetimi Sırları ile kesin ve hemen sonuç alın.
F.C.U.K Your Way to Success: The Art of Maximising Results With Minimum Effort - Thryft

F.C.U.K Your Way to Success: The Art of Maximising Results With Minimum Effort

Regular price RM29.22 MYR from RM14.43 MYR Save up to 56%

Unit price
per

Regular price RM29.22 MYR from RM14.43 MYR Save up to 56%

Unit price
per

In stock: Very Good

If you're feeling stuck in traditional approaches to leadership and problem-solving, "F.C.U.K Your Way to Success" could offer you a fresh perspective. Mukul's witty and sharp insights cut through complexities and focus on the power of conversations and simpler methodologies for achieving better outcomes with less strife. It's about strategic focus, optimism, and clarity that could reenergize your approach to challenges both professional and personal.
Fortune: Secrets of Greatness
New
Fortune Magazine | Liberty Street

Fortune: Secrets of Greatness

from RM25.52 MYR

Unit price
per

Goodreads rating: 3.74

from RM25.52 MYR

Unit price
per

In stock: Very Good

If you're looking to get inside the minds of some of the world's most successful entrepreneurs, "Fortune: Secrets of Greatness" is the treasure trove you shouldn't miss. The book harnesses a range of powerful insights and practical wisdom, making it an ideal read for aspiring leaders and innovators itching to learn from the best in business. It's like having personal mentors guiding you towards your own version of greatness.
SuperBusiness: How I Started SuperJam from My Gran's Kitchen - Thryft
Fraser Doherty | Capstone

SuperBusiness: How I Started SuperJam from My Gran's Kitchen

Regular price RM36.62 MYR from RM29.22 MYR Save up to 28%

Unit price
per

Goodreads rating: 4.08

Regular price RM36.62 MYR from RM29.22 MYR Save up to 28%

Unit price
per

In stock: Well Read

If you're nursing a beautiful idea—or perhaps a recipe—that feels too small to soar, "SuperBusiness" could be the nudge you need. Fraser Dountery's journey from homemade jam to household name isn't just inspirational, it's a blueprint for anyone looking to sprinkle a little sweetness on their entrepreneurial dreams. Plus, you get to indulge in the tale of a community project turned worldwide success. Who knows, it might just jar loose your own ambitions.
How to Run a Successful Multi-disciplinary Design Company - Thryft
Minale Marcello | Elfande Art Publishing

How to Run a Successful Multi-disciplinary Design Company

Regular price RM25.52 MYR from RM14.43 MYR Save up to 56%

Unit price
per

Goodreads rating: 0.0

Regular price RM25.52 MYR from RM14.43 MYR Save up to 56%

Unit price
per

In stock: Well Read

This book is a must-read for anyone aiming to establish and maintain a successful multi-disciplinary design company. Marcello Minale's book provides valuable insights into the design industry, from identifying your target market and establishing your brand to developing a successful marketing strategy and hiring top talent. His extensive experience in the field of design makes this book an essential guide for any aspiring design entrepreneur.
Faith, Hope & The Global Economy: A Power for Good - Faith at Work - Thryft
Richard Higginson | Ivp

Faith, Hope & The Global Economy: A Power for Good - Faith at Work

Regular price RM32.11 MYR from RM21.82 MYR Save up to 36%

Unit price
per

Goodreads rating: 4.0

Regular price RM32.11 MYR from RM21.82 MYR Save up to 36%

Unit price
per

In stock: Very Good

If you're navigating the complex world of business and seeking a meaningful compass, "Faith, Hope & The Global Economy" by Richard Higginson might resonate with you. It delves into how faith can invigorate and ethically guide business practices, providing a thoughtful perspective for those looking to align their work with their values. It's a compelling read for any business professional curious about the intersections of spirituality, ethics, and economic success.
Start and Run a Profitable Consulting Business
New
Douglas A. Gray | Kogan Page

Start and Run a Profitable Consulting Business

from RM32.92 MYR

Unit price
per

Goodreads rating: 3.0

from RM32.92 MYR

Unit price
per

In stock: Very Good

If you're eyeing the consulting world and aim to carve out your own success story, this book might just be the blueprint you need. Douglas A. Gray lays out a comprehensive roadmap that covers everything from starting your consulting practice to mastering the art of selling your expertise. It's not just about the consulting work itself; it's also about the skills needed to run a successful business. This could be your desk-side mentor in the exhilarating, challenging journey of consultancy.
How to Create an Income for Life - Thryft
Margaret Lomas | Wrightbooks

How to Create an Income for Life

Regular price RM32.92 MYR from RM18.12 MYR Save up to 46%

Unit price
per

Goodreads rating: 3.65

Regular price RM32.92 MYR from RM18.12 MYR Save up to 46%

Unit price
per

In stock: Well Read

If you're looking at firming up your finances with an eye on the future, Margaret Lomas' insights could be invaluable. This isn't about overnight riches; it's a guide with practical steps to create a steady, reliable income stream for life. If you're eager to set a solid foundation for your financial well-being, this book seems like a tool that can help make complex strategies understandable and attainable.
Career Crossroads : A Headhunters Guide to Career Strategy - Thryft
Adrian Choo | Marshall Cavendish International (asia)

Career Crossroads : A Headhunters Guide to Career Strategy

Regular price RM25.52 MYR from RM14.43 MYR Save up to 56%

Unit price
per

Goodreads rating: 4.0

Regular price RM25.52 MYR from RM14.43 MYR Save up to 56%

Unit price
per

In stock: Very Good

Considering a career change can be daunting, but "Career Crossroads" by Adrian Choo acts like a compass for those moments. Whether you're graduating, in your prime working years, or approaching a later stage in your career, Choo's book breaks down concrete steps and strategies. It helps demystify the complexities of the job market and personal career planning, making it an essential tool to plan, pivot, and pursue career fulfillment, irrespective of where you currently stand in your professional journey.
Loops: The Seven Keys to Small Business Success - Thryft
Mike Chaet, Stephen Lundin, Vince Moravek  | Mcgraw Hill

Loops: The Seven Keys to Small Business Success

Regular price RM21.82 MYR from RM14.43 MYR Save up to 51%

Unit price
per

Goodreads rating: 3.6

Regular price RM21.82 MYR from RM14.43 MYR Save up to 51%

Unit price
per

In stock: Very Good

Loops: The Seven Keys to Small Business Success could be a good read for you if you're a budding entrepreneur looking for practical advice. This book takes you on a journey through the eyes of Tony, a business student, as he learns valuable lessons about what it takes to run a successful small business. Through a unique blend of storytelling and real-world examples, Loops offers actionable insights and strategies that can help you navigate the challenges of entrepreneurship. Get ready to unlock the secrets to small business success!
Quest: Leading Global Transformations - Thryft
N. Anand, Jean-Louis Barsoux  | Imd International

Quest: Leading Global Transformations

Regular price RM32.92 MYR from RM14.43 MYR Save up to 56%

Unit price
per

Goodreads rating: 3.75

Regular price RM32.92 MYR from RM14.43 MYR Save up to 56%

Unit price
per

In stock: Very Good

If you're intrigued by the metamorphosis of modern corporations and eager to understand the complex journeys they undertake, "Quest" is a choice you won't regret. It's distilled wisdom from industry insiders at IMD, providing a blueprint for embracing and leading global transformations. Whether you’re a current or future leader, this book will arm you with insight and strategy to help steer your organization through the dynamics of change.
Flip: How to Survive and Thrive by Turning Your Business on Its Head - Thryft
Peter Sheahan | Harper

Flip: How to Survive and Thrive by Turning Your Business on Its Head

Regular price RM29.22 MYR from RM14.43 MYR Save up to 56%

Unit price
per

Goodreads rating: 3.13

Regular price RM29.22 MYR from RM14.43 MYR Save up to 56%

Unit price
per

In stock: Very Good

This book could be a good read for anyone looking for a fresh perspective on business in turbulent times. Peter Sheahan, a young management guru, challenges conventional wisdom and emphasizes flexible decision-making. Through captivating real-life examples, Sheahan demonstrates the importance of re-evaluating every aspect of running a company in order to succeed.
Strategic Management and Business Policy
New

from RM32.92 MYR

Unit price
per

In stock: Like New

If you're eyeing that corner office or simply want to better understand the moves your company makes, "Strategic Management and Business Policy" could serve as your playbook. This book breaks down complex strategic concepts into digestible parts, perfect for anyone looking to sharpen their business acumen and strategic planning skills.
If you're intrigued by how market leaders seamlessly integrate the internet into their supply chains for unmatched efficiency and customer satisfaction, this book could reveal some groundbreaking strategies. The authors, Poirier and Bauer, offer a forward-thinking exploration that feels especially relevant for entrepreneurs or business managers looking to stay ahead in a digital-first economy. Despite its publication date, the fundamental insights remain pertinent in today's rapidly evolving e-commerce landscape.
Paperclips Don't Grow on Trees : Add Value Not Cost to Your Bottom Line - Thryft
Catherine DeVrye | Business & Professional Publishing

Paperclips Don't Grow on Trees : Add Value Not Cost to Your Bottom Line

Regular price RM21.82 MYR from RM14.43 MYR Save up to 51%

Unit price
per

Goodreads rating: 0.0

Regular price RM21.82 MYR from RM14.43 MYR Save up to 51%

Unit price
per

In stock: Very Good

The book offers practical and positive options for business owners to assess the strengths and weaknesses of their overall business in terms of adding value and reducing costs. The author, Catherine Devrye, has successfully run a small business for 17 years and offers valuable insights on client service, thriving on change, and turning obstacles into opportunities. Highly recommended for business owners looking to improve their bottom line.
Creativity, Inc: Building an Inventive Organization - Thryft
Richard A. Harriman, Jeff Mauzy  | Harvard Business Review Press

Creativity, Inc: Building an Inventive Organization

Regular price RM40.32 MYR from RM21.82 MYR Save up to 47%

Unit price
per

Goodreads rating: 3.6

Regular price RM40.32 MYR from RM21.82 MYR Save up to 47%

Unit price
per

In stock: Very Good, Well Read

If you're interested in how constant creativity can fuel a company's growth, "Creativity, Inc." would be a perfect read for you. With concrete examples like Steelcase and others, it's an approachable text for understanding how to embed systemic innovation in company culture. It’s especially recommended if you’re looking to inspire your team or company to think creatively and maintain competitive relevance in a rapidly changing market.
The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
New

from RM40.32 MYR

Unit price
per

In stock: Like New

If you've ever questioned the prevailing wisdom that a company must excel in all areas to succeed, "The Myth of Excellence" provides a potent counterargument. This intriguing study, based on impressive research and real-world examples, challenges the notion of universal excellence. It's an insightful read that offers a blueprint for focusing on what truly matters to consumers, potentially changing how you approach business strategy and customer engagement.
The New Language of Business : SOA & Web 2.0 - Thryft
Sandy Carter | Ibm Press

The New Language of Business : SOA & Web 2.0

from RM18.76 MYR

Unit price
per

Goodreads rating: 3.45

from RM18.76 MYR

Unit price
per

In stock: Very Good

0. 2. The New Language of Business: SOA & Web 2.0 explains how organizations can use service-oriented architecture (SOA) to achieve integration and automation of key processes and infrastructure. The book demonstrates how businesses can become more agile and innovative by leveraging IT, and provides practical advice for implementing a flexible, responsive business model. The unique feature of the book is its extensive use of real-world examples, including a detailed case study of IBM, to illustrate the benefits and pitfalls of SOA. Recommended for IT professionals and business leaders who want to understand how to use technology to drive business performance.
Creating And Growing Real Estate Wealth - The 4 Stages To A Lifetime Of Success - Thryft
William Poorvu | Ft Press

Creating And Growing Real Estate Wealth - The 4 Stages To A Lifetime Of Success

Regular price RM21.82 MYR from RM14.43 MYR Save up to 51%

Unit price
per

Goodreads rating: 3.92

Regular price RM21.82 MYR from RM14.43 MYR Save up to 51%

Unit price
per

In stock: Very Good

Recommended because it provides a comprehensive guide to real estate investing, from starting out to managing investments successfully. With insights from successful investors and entrepreneurs, this book covers all stages of creating and growing wealth in the real estate market. Whether you are a beginner or an experienced investor, this book has valuable lessons to help you achieve long-term success in the real estate industry.
The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
New

from RM47.71 MYR

Unit price
per

In stock: Very Good

If you're intrigued by the impact of loyalty on a company's success, "The Loyalty Effect" could offer you profound insights. Reading this book means uncovering the connections between loyalty and the overall performance of a business. It could change how you view customer and employee relations, potentially redefining your strategies for sustainable success.
The Official Guide for GMAT Review 2017 with Online Question Bank and Exclusive Video - Thryft

The Official Guide for GMAT Review 2017 with Online Question Bank and Exclusive Video

Regular price RM29.22 MYR from RM18.12 MYR Save up to 45%

Unit price
per

Regular price RM29.22 MYR from RM18.12 MYR Save up to 45%

Unit price
per

In stock: Very Good, Well Read

This book is essential for anyone looking to excel in the GMAT exam. With its personalized study plan, diagnostic test, and extensive practice questions, it allows you to focus on your areas of improvement. The detailed explanations and scoring information for example essays help you understand the test format and plan your approach. Don't waste time on what you already know – use this book to turn your weaknesses into strengths and boost your confidence for a high score.
Multiple Stream Of Income

Multiple Stream Of Income

Regular price RM32.11 MYR from RM30.57 MYR Save up to 9%

Unit price
per

Regular price RM32.11 MYR from RM30.57 MYR Save up to 9%

Unit price
per

In stock: Very Good, Well Read

If you're feeling pinned down by a single income source, "Multiple Streams of Income" could be a breath of fresh air. Robert G. Allen offers a blueprint to diversifying your income, which could be pivotal if you're looking to build long-term financial security. The methods discussed are practical and varied, giving you a sense of control over your financial future, a must-read for aspiring entrepreneurs or anyone keen on personal finance.
Catch! - A Fishmonger's Guide to Greatness
New

from RM32.92 MYR

Unit price
per

In stock: Very Good

Maybe you're not tossing salmon across a market, but you'll find universal truths in "Catch!" that can transform your work atmosphere. The engaging tales from Pike Place fishmongers serve as metaphors for team building and leadership. You'll not only delight in their energy but also glean insights to apply to any business or team, making your daily hustle not only more effective but more enjoyable.
Chasing Cool: Standing Out in Today's Cluttered Marketplace - Thryft
Noah Kerner, Gene Pressman  | Atria Books

Chasing Cool: Standing Out in Today's Cluttered Marketplace

Regular price RM29.22 MYR from RM14.43 MYR Save up to 56%

Unit price
per

Goodreads rating: 3.39

Regular price RM29.22 MYR from RM14.43 MYR Save up to 56%

Unit price
per

In stock: Very Good

Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor?In this wide-ranging exploration the authors Noah Kerner, a celebrated marketing maverick, and Gene Pressman, legendary creative visionary and former co-CEO of Barneys New York, have uncovered surprising and universal patterns and trends. They systematically parse the successes and failures of the last few decades -- in music and fashion, magazines and food, spirits and hip-hop culture. Their discoveries are pulled together in this definitive book on the commerce of cool.Nike and Target endure as relevant brands not because of a shortsighted and gimmicky campaign. A dash of bling and a viral website don't amass long-term value. Brands are effectively developed when companies take substantial risk -- and face the possibility of real failure -- in order to open up the opportunity for real success.Chasing Cool includes interviews with more than seventy of today's most respected innovators from Tom Ford and Russell Simmons to Ian Schrager and Christina Aguilera. And through this accomplished assemblage, Pressman and Kerner dig beneath the surface and reveal how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. In a multidimensional, entertaining, and eminently readable book that redefines how to appeal to today's savvy consumer, Kerner and Pressman explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool. Readers will learn how to apply these lessons to their own businesses and creative projects in order to stand out in today's cluttered marketplace."Simply chasing cool is really a bad idea; inspired by cool is a great idea. Walk the street, see what's going on, and spit it out in your own way. Don't do it because you research it, do it because you breathe it."-- Russell Simmons, chairman and CEO of Rush Communications"I can't imagine having to hire a so-called Cool Hunter. If I had to go to someone else to be cool, I'd just pack up my bags and find a new profession."-- Tony Hawk, professional skateboarder"It's possible to be both mainstream and edgy. You can be the Goliath but you always have to think and behave like the David."-- Scott Bedbury, former Nike and Starbucks marketing executive"I love looking at trend reports because then I know exactly what I shouldn't be doing."-- John Demsey, group president, Estée Lauder, MAC Cosmetics, Prescriptives, Sean John, and Tom Ford Beauty"I don't believe in creation by committee. I think it's impossible."-- Bonnie Fuller, chief editorial director and executive vice president of American Media Inc."We had to make a big decision at MTV when I was there. Do we grow old with our audience or are we going to be the voice of young America? We made the decision to be the voice of young America, which meant we had to let people grow out of MTV."-- Bob Pittman, cofounder of MTV, former president of AOL
The AirAsia Story - How A Young Airline Made It Possible For Everyone To Fly And Became A Runaway Success Practically Overnight - Thryft

Regular price RM21.82 MYR from RM14.43 MYR Save up to 51%

Unit price
per

In stock: Like New

This book could be a good read for anyone interested in the aviation industry and business success stories. The book conveys how a once young airline, AirAsia, made flying affordable to everyone and became a runaway success practically overnight. Readers can expect to learn key strategies that the airline employed to reduce costs and compete successfully in the industry.
The New Professionals: The Rise of Network Marketing As the Next Major Profession - Thryft
James W. Robinson, Charles W. King  | Three Rivers Press

The New Professionals: The Rise of Network Marketing As the Next Major Profession

Regular price RM51.41 MYR from RM29.22 MYR Save up to 50%

Unit price
per

Goodreads rating: 4.16

Regular price RM51.41 MYR from RM29.22 MYR Save up to 50%

Unit price
per

In stock: Well Read

This book offers a deep dive into an industry that's reshaping the concept of work for many. If you've ever considered leaving your traditional career path for something more flexible and potentially rewarding, "The New Professionals" could provide the perspective shift you need. It's praised as an authoritative source, suggesting that you'll get both a historical and futuristic view of network marketing. This could be the support and affirmation for those contemplating this significant career switch.
Predatory Marketing : What Everyone in Business Needs to Know to Win Today's Consumer - Thryft
Robert L. Shook, C. Britt Beemer  | Crown Business

Predatory Marketing : What Everyone in Business Needs to Know to Win Today's Consumer

Regular price RM18.12 MYR from RM14.43 MYR Save up to 45%

Unit price
per

Goodreads rating: 3.1

Regular price RM18.12 MYR from RM14.43 MYR Save up to 45%

Unit price
per

In stock: Very Good

"Predatory Marketing" provides insightful research and unique strategies to help businesses improve their advertising, public relations, customer service, and strategic planning. The book is a must-read for anyone in retail, manufacturing, or the service industry looking to stay ahead of the competition. With its practical approach and groundbreaking ideas, it is highly recommended for those seeking to increase their knowledge and excel in today's market.
Influencing People - Thryft
Jenny Rogers | Amacom Books

Influencing People

Regular price RM21.82 MYR from RM14.43 MYR Save up to 51%

Unit price
per

Goodreads rating: 4.5

Regular price RM21.82 MYR from RM14.43 MYR Save up to 51%

Unit price
per

In stock: Well Read

This book could be a good read for anyone looking to enhance their professional skills and excel in their career. "Influencing People" provides a comprehensive guide on how to effectively persuade and gain influence, teaching readers the techniques needed to make their views heard and successfully navigate the business world. With practical exercises and questionnaires, this book offers a hands-on approach to self-development and empowers readers to become more influential and persuasive in their interactions.
Big Al Tells All - The Recruiting System (Sponsoring Magic) - Thryft
Tom Schreiter | Kaas Publishing

Big Al Tells All - The Recruiting System (Sponsoring Magic)

Regular price RM21.82 MYR from RM14.43 MYR Save up to 51%

Unit price
per

Goodreads rating: 4.24

Regular price RM21.82 MYR from RM14.43 MYR Save up to 51%

Unit price
per

In stock: Well Read

Imagine being able to effortlessly attract and sponsor people into your team. Big Al Tells All is a treasure trove of timeless wisdom that reveals the secrets of successful recruiting. With this book, you'll learn the art of influencing and engaging others, allowing you to build a vibrant network and unlock unlimited potential. Whether you're a seasoned network marketer or a beginner, this book is sure to transform your approach to recruiting and help you achieve extraordinary results.
Evolve!: Succeeding in the Digital Culture of Tomorrow - Thryft
Rosabeth Moss Kanter | Harvard Business Review Press

Evolve!: Succeeding in the Digital Culture of Tomorrow

Regular price RM51.41 MYR from RM21.82 MYR Save up to 58%

Unit price
per

Goodreads rating: 3.59

Regular price RM51.41 MYR from RM21.82 MYR Save up to 58%

Unit price
per

In stock: Well Read

"Evolve!" is particularly useful if you're navigating the complexities of modern digital culture within your company or looking to understand how e-culture shapes today's business landscape. Kanter provides a blend of practical insights and real-world examples, making it invaluable for those wanting to integrate technology and human networks to foster progress and innovation in their own organizations.
The Million Dollar Private Practice - Using Your Expertise To Build A Business That Makes A Difference - Thryft

The Million Dollar Private Practice - Using Your Expertise To Build A Business That Makes A Difference

Regular price RM32.92 MYR from RM18.12 MYR Save up to 45%

Unit price
per

Regular price RM32.92 MYR from RM18.12 MYR Save up to 45%

Unit price
per

In stock: Very Good

As someone passionate about your profession and seeking growth, "The Million Dollar Private Practice" is like a compass guiding you towards uncharted territories of potential. David Steele doesn't just hand you a blueprint for financial success; he helps you mold your unique skills into innovative services that can substantially elevate your career. If you're ready to transform your practice from one-on-one to one-on-many, this book is the mentor you need to expand your influence and income.
The Power To Become - Thryft
Deepak Shrestha | Marshall Cavendish International (asia)

The Power To Become

Regular price RM25.52 MYR from RM14.43 MYR Save up to 56%

Unit price
per

Goodreads rating: 5.0

Regular price RM25.52 MYR from RM14.43 MYR Save up to 56%

Unit price
per

In stock: Like New

Recommendation: - "The Power To Become" is an incredibly inspiring book that takes you on a personal journey of transformation. Through the eyes of Deepak, a barefoot boy from Nepal, you'll be captivated by his tales of running through remote villages and his struggle to find even a few cents to his name. But what truly sets this book apart is Deepak's unwavering commitment to helping others, as he shares his own efforts and inspiring ascent to become the successful businessman and philanthropist he is today. Prepare to be inspired and gain a unique insight into the heart of Nepal and its resilient people."
Secrets of Great Rainmakers: The Keys to Success and Wealth
New

from RM40.32 MYR

Unit price
per

In stock: Like New

If you're looking to sharpen your competitive edge and truly stand out, "Secrets of Great Rainmakers" is an essential guide. The author, Jeffrey J. Fox, has a knack for distilling insights from the best in the business. You'll find a treasure trove of strategies here that are not just effective, but also bring a fresh perspective to success and wealth, making it a compelling read for budding entrepreneurs and established professionals alike.
Supernatural Business: Principles for Business Success
Mike Floyd | Creation House

Supernatural Business: Principles for Business Success

from RM36.62 MYR

Unit price
per

Goodreads rating: 4.8

from RM36.62 MYR

Unit price
per

In stock: Well Read

If your approach to business is as much about spiritual fulfillment as it is about financial success, "Supernatural Business" might resonate deeply with you. Mike Floyd offers insights from a career enriched by biblical wisdom, demonstrating that even in fluctuating markets, grounding a business in spiritual principles can lead to prosperity. It's a guide for anyone passionate about blending faith with their entrepreneurial spirit.
Why Companies Fail: The 10 Big Reasons Businesses Crumble, and How to Keep Yours Strong and Solid

from RM40.32 MYR

Unit price
per

In stock: Well Read

It sounds like you're invested in ensuring that your business thrives. "Why Companies Fail" is that insightful mentor guiding you to recognize pitfalls that even giants like Kmart couldn't avoid. The practical advice distilled from those lessons can help you steer clear of similar fates, potentially saving your business from becoming a cautionary tale. It's like having a business guardian angel on your shelf.
Of Permanent Value: The Story of Warren Buffett, 1998 - Thryft
Andrew Kilpatrick | Andy Kilpatrick Pub Empire

Of Permanent Value: The Story of Warren Buffett, 1998

Regular price RM32.92 MYR from RM14.43 MYR Save up to 56%

Unit price
per

Goodreads rating: 4.07

Regular price RM32.92 MYR from RM14.43 MYR Save up to 56%

Unit price
per

In stock: Well Read

If you're keen on understanding how a man from Omaha became a global financial icon, "Of Permanent Value: The Story of Warren Buffett" might just be your next great read. It's not just a timeline of achievements; it's a mosaic of investment wisdom, personal anecdotes, and strategic insights. What makes it stand out is the detailed scrutiny of Buffett's investment record, providing you with a masterclass in value investing straight from the Oracle himself. Whether you're a fledgling investor or a seasoned portfolio manager, there's wisdom here to advance your financial acumen.
Think Write Grow : How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More - Thryft

Regular price RM58.81 MYR from RM29.22 MYR Save up to 50%

Unit price
per

In stock: Well Read

If you're looking to make a real impact in your field, "Think Write Grow" could become your manual for success. The principles that Grant Butler shares are distilled from the strategies of prominent figures and are designed to help you convert your knowledge into influence. If crafting meaningful content that propels both you and your business forward is your goal, this book promises to guide you through accomplishing just that. With its practical approach, you're likely to find yourself returning to its insights again and again as you build your thought leadership platform.
B2B : 10 Rules to Transform Your Business into a Brand - Thryft
Jacky Tai | Marshall Cavendish Business

B2B : 10 Rules to Transform Your Business into a Brand

Regular price RM26.77 MYR from RM25.52 MYR Save up to 15%

Unit price
per

Goodreads rating: 3.5

Regular price RM26.77 MYR from RM25.52 MYR Save up to 15%

Unit price
per

In stock: Very Good

If you are looking to take your business to the next level and establish it as a dominant player in your industry, 'B2B: 10 Rules to Transform Your Business into a Brand' is the perfect guide for you. This book provides 10 actionable tips on branding that are essential for any business looking to create a strong brand presence. With its concise and easy-to-understand language, the author, Jacky Tai, breaks down complex branding concepts into practical steps that you can implement immediately. By following the principles outlined in this book, you can transform your business into a brand leader and stand out from your competition.
Why Can’t Banks Be as Easy as Uber? BankMobile and the Real Future of Banking
New

from RM32.92 MYR

Unit price
per

In stock: Like New

Ever felt frustrated by the cost and complexity of traditional banks? This book, penned by the founders of America's first fee-free bank, is for you. It offers not just a critique of the banking industry but practical solutions for a future where managing your finances could be as simple and transparent as hailing a ride. Banking can be a painless, even positive, aspect of your life. If you’re hungry for a financial revolution at your fingertips, this read might just be the inspiration you need.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.