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The End of Marketing as We Know It

by Sergio Zyman
RM42.00 MYR Now RM34.00 MYR Save 19%
The End of Marketing as We Know It
The End of Marketing as We Know It

Revolutionary insights from Coca-Cola's marketing guru.

If marketing's mystical allure has always intrigued you but its effectiveness seemed nebulous, Sergio Zyman's experiences at Coca-Cola will change that perception. He demystifies marketing with a blend of bold candor and ingenuity, providing a clear vista into what it takes to invigorate a brand in modern times. Reading this could be equivalent to having a private session with one of the industry's most successful figures.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

The End of Marketing as We Know It

by Sergio Zyman
RM42.00 MYR Now RM34.00 MYR Save 19%
ISBN: 9780887309830
Authors: Sergio Zyman
Publisher: Harper Business
Date of Publication: 2000-11-07
Format: Paperback
Related Collections: Business
Related Topics: Management, Communication, Entrepreneurship
Goodreads rating: 3.72
(rated by 340 readers)
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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The End of Marketing as We Know It
The End of Marketing as We Know It
Well Read
RM42.00 MYR Now RM34.00 MYR
Add to Wishlist

Revolutionary insights from Coca-Cola's marketing guru.

If marketing's mystical allure has always intrigued you but its effectiveness seemed nebulous, Sergio Zyman's experiences at Coca-Cola will change that perception. He demystifies marketing with a blend of bold candor and ingenuity, providing a clear vista into what it takes to invigorate a brand in modern times. Reading this could be equivalent to having a private session with one of the industry's most successful figures.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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