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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Job Hunting 3.0: Skills and Secrets to Sell Yourself Effectively in the Modern Age
Richard Maun | Unkno

Job Hunting 3.0: Skills and Secrets to Sell Yourself Effectively in the Modern Age

RM52.00 MYR RM33.00 MYR 37% off

Goodreads rating: 3.76

RM52.00 MYR RM33.00 MYR 37% off

Hey there! If you've been feeling overwhelmed by the job search process, "Job Hunting 3.0" could be like a lighthouse in a storm. It's not just about sprucing up your CV anymore; this book arms you with a contemporary toolkit to tackle the ever-evolving job market confidently. Think of it as your personal job search boot camp, prepping you to become the standout candidate you deserve to be. With insights drawn from high-level seminars, you'll discover secrets that could turn job hunting from daunting to empowering.
Case Problems in Marketing - Thryft
Thomas Nelson & Sons Ltd | Thomas Nelson & Sons Ltd

Case Problems in Marketing

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 0.0

RM22.00 MYR RM15.00 MYR 32% off

Recommended for marketing students looking for practical insights. This book provides a collection of case studies that illustrate marketing strategies and tactics applied in real-world scenarios. The book analyzes the decision-making process of companies and the success of their marketing strategy. It is ideal for marketing students who want to gain practical insights into marketing challenges.
McDonald's Behind the Arches
John F. Love | Bantam Books

McDonald's Behind the Arches

RM33.00 MYR RM22.00 MYR 33% off

Goodreads rating: 4.13

RM33.00 MYR RM22.00 MYR 33% off

77% off est. retail
You're intrigued by the might of McDonald's, not just as a food outlet, but as a beacon of entrepreneurship and innovation. John F. Love's "Behind the Arches" isn't just a tale of a successful business; it's an invite to understand the resilience and adaptability required to stay on top in a constantly shifting global market. Reading this, you'll gain insights into how McDonald’s has grown against economic tides, evolving with societal changes and ethical practices. It's a book for dreamers, doers, and thinkers alike.
The #1 Sales Teams: Superior Techniques for Maximum Performance - Thryft
Stephan Schiffman | Adams Media

The #1 Sales Teams: Superior Techniques for Maximum Performance

RM33.00 MYR RM15.00 MYR 55% off

Goodreads rating: 4.0

RM33.00 MYR RM15.00 MYR 55% off

84% off est. retail
This book is a must-read for sales team managers who are looking to unlock the full potential of their team. Packed with proven strategies and techniques, it offers practical advice on coaching, managing, and driving sales performance. From creating effective coaching plans to achieving tangible results in the field, this book will empower managers to optimize their team's performance and reach new heights of success. Get ready to unleash the true potential of your sales team!
Strategic Market Research: A Guide to Conducting Research That Drives Businesses
Anne Rankin Mahoney, Anne E. Beall  | Iuniverse Inc

Strategic Market Research: A Guide to Conducting Research That Drives Businesses

RM122.00 MYR

Goodreads rating: 3.42

RM122.00 MYR

If you're keen to elevate your business strategies, "Strategic Market Research" is a must-read. Anne E. Beall takes a practical dive into the world of market research, steering clear of the pitfalls of traditional methods. This book could be your guide in fostering a more insightful, data-driven approach that could translate into real-world success for your business ventures.
Anatomy of a Business Plan: A Step-by-Step Guide to Building a Business and Securing Your Company's Future
Linda Pinson | Kaplan Publishing

Anatomy of a Business Plan: A Step-by-Step Guide to Building a Business and Securing Your Company's Future

RM33.00 MYR RM22.00 MYR 33% off

Goodreads rating: 3.72

RM33.00 MYR RM22.00 MYR 33% off

As you contemplate turning your business idea into a reality, "Anatomy of a Business Plan" could be an invaluable resource. Its systematic approach can offer you clear guidance, with its step-by-step instructions easing you through the often-overwhelming process of crafting a comprehensive business plan. With up-to-date information and ready-to-use templates, it's like having a business advisor at your fingertips, especially tailored for new and growing businesses.
Dragon in a Three-Piece Suit: The Emergence of Capitalism in China
Doug Guthrie | Princeton University Press

Dragon in a Three-Piece Suit: The Emergence of Capitalism in China

RM41.00 MYR RM37.00 MYR 10% off

Goodreads rating: 3.25

RM41.00 MYR RM37.00 MYR 10% off

88% off est. retail
If you're intrigued by the dynamics of economic evolution and the intersection of traditional practices with modern systems, Doug Guthrie's "Dragon in a Three-Piece Suit" paints a vivid picture. It delves into how China’s transition into capitalism blends with longstanding state controls and cultural norms. A must-read for anyone looking to understand the complexities of economic change in a historically command-driven economy.
Straight from the CEO: The World's Top Business Leaders Reveal Ideas That Every Manager Can Use
G. William Dauphinais, Colin Price  | Simon & Schuster

Straight from the CEO: The World's Top Business Leaders Reveal Ideas That Every Manager Can Use

RM33.00 MYR RM19.00 MYR 42% off

Goodreads rating: 3.07

RM33.00 MYR RM19.00 MYR 42% off

83% off est. retail
Imagine having a mentor session with some of the greatest business minds around the globe—that's "Straight from the CEO." For anyone who's ever been curious about the leadership secrets behind successful corporate empires, this book distills those insights into practical advice you can apply to your own managerial challenges. It'll give you the feeling of a fly-on-the-boardroom-wall, an experience that's truly beneficial for budding and experienced managers alike.
Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth
Rita Gunther McGrath, Ian C. MacMillan  | Harvard Business Review Press

Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth

RM52.00 MYR RM22.00 MYR 58% off

Goodreads rating: 3.94

RM52.00 MYR RM22.00 MYR 58% off

87% off est. retail
If you're looking to shake things up in your industry, "MarketBusters" is a toolkit you'll want at your side. Rita Gunther McGrath and Ian C. MacMillan don't just theorize; they provide actual strategic moves and real-world examples that have catapulted companies ahead of the curve. It's a must-read for those eager to push their company into uncharted, lucrative territories.
Sharkonomics: How to Attack and Defend Your Business in Today’s Disruptive Digital Waters - Thryft
Stefan Engeseth | Marshall Cavendish International (asia)

Sharkonomics: How to Attack and Defend Your Business in Today’s Disruptive Digital Waters

RM33.00 MYR RM15.00 MYR 55% off

Goodreads rating: 0.0

RM33.00 MYR RM15.00 MYR 55% off

78% off est. retail
"Sharkonomics" dives into the fierce world of business competition with a predatory twist. If you're someone who's fascinated by nature’s raw competitiveness and wants to apply these principles to your business strategies, this book's shark-inspired insights can empower you to make bold moves and outmaneuver the competition. It's perfect for helping you think differently about market dominance and business growth.
Gear Up: Test Your Business Model Potential and Plan Your Path to Success - Thryft
Lena Ramfelt, Jonas Kjellberg, Tom Kosnik  | Capstone

Gear Up: Test Your Business Model Potential and Plan Your Path to Success

RM15.00 MYR

Goodreads rating: 3.75

RM15.00 MYR

88% off est. retail
Recommendation: Hey there! If you're looking to turn your business idea into a high potential venture, Gear Up is the book for you. Developed at Harvard Business School and Stanford University, this practical workbook offers a step-by-step guide to test your business idea, assess its potential, and create a winning strategy. With a solid business framework based on entrepreneurs' real-life experience, Gear Up provides tried and tested recommendations for success. Don't miss out on this engaging and visually appealing book that will help you build a solid foundation for your business opportunity!
Marketing Excellence
John Zealy Hugh Burkitt | Winsome Book India

Marketing Excellence

RM19.00 MYR RM15.00 MYR 21% off

Goodreads rating: 3.5

RM19.00 MYR RM15.00 MYR 21% off

If you're interested in elevating your marketing knowledge to match the industry's best, "Marketing Excellence" spotlights strategies from leading brands. With an in-depth analysis of successful marketing campaigns, Hugh Burkitt offers you valuable insights into creating impactful, innovative marketing in your own field. It's like having a roundtable with the top marketers, right at your fingertips.
Streetwise Small Business Success Kit - Thryft
Suzanne Caplan | Adams Media

Streetwise Small Business Success Kit

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 0.0

RM22.00 MYR RM15.00 MYR 32% off

88% off est. retail
This book is essential for anyone starting or managing a small business. It provides practical advice on every aspect of entrepreneurship, from business planning to financing and marketing. Users would appreciate the book's no-nonsense approach and actionable insights that can be applied to their real-world situations.
Forbes Greatest Business Stories of All Time
Daniel Gross, Forbes  | Wiley

Forbes Greatest Business Stories of All Time

RM82.00 MYR RM48.00 MYR 41% off

Goodreads rating: 3.88

RM82.00 MYR RM48.00 MYR 41% off

76% off est. retail
If you're fascinated by the mix of ambition and ingenious strategies that mark historical business successes, "Forbes Greatest Business Stories of All Time" could be a gem in your collection. The book takes you on a journey through the lives of trailblazing entrepreneurs, all while providing insights into the societies they operated in. It’s a sweeping narrative that merges wisdom with the so-called secret recipes for success in the business world.
Meatball Sundae: Is Your Marketing Out of Sync?
Seth Godin | Portfolio

Meatball Sundae: Is Your Marketing Out of Sync?

RM59.00 MYR RM15.00 MYR 75% off

Goodreads rating: 3.72

RM59.00 MYR RM15.00 MYR 75% off

88% off est. retail
"Meatball Sundae" is a must-read for those who are looking to market a traditional and perhaps boring brand in the digital age. Seth Godin provides a guide to navigating the new marketing trends, such as the importance of storytelling and shorter attention spans. He also provides examples of companies, both old and new, who have adapted brilliantly to these changes. The book's most unique feature is its analogy of a meatball sundae, which perfectly captures the pitfalls of implementing shiny new marketing tactics for brands that are not inherently interesting. Overall, "Meatball Sundae" is a valuable resource for anyone looking to revolutionize their marketing strategies.
Helen Kensett | Ips - Profile Books

Sales Mind: 48 Tools to Help You Sell

RM41.00 MYR RM30.00 MYR 27% off

Goodreads rating: 3.48

RM41.00 MYR RM30.00 MYR 27% off

If the art of selling fascinates you, or even if it intimidates you, "Sales Mind" could be just what you need to redefine your approach. Helen Kensett takes a deep dive into the psychological aspects of selling, offering not only theory but also practical tools that you can visualize and apply. This isn't just about sales tactics; it's about reshaping your thought processes to connect with buyers and close deals with a newfound finesse.
Managing Customer Value: One Stage at a Time
Sara N-Marandi, Soman Dilip  | World Scientific Pub Co Inc

Managing Customer Value: One Stage at a Time

RM45.00 MYR

Goodreads rating: 3.6

RM45.00 MYR

This is a strong pick if you already know the basics of marketing and want something more focused and practical. It shifts the conversation from broad mass marketing to understanding what a customer feels and does at each stage before buying. Readers who like strategy with a human angle will appreciate how it turns consumer behavior into more precise, timely marketing actions.
Winning With Data: Transform Your Culture, Empower Your People, and Shape the Future
Frank Bien, Tomasz Tunguz  | Wiley

Winning With Data: Transform Your Culture, Empower Your People, and Shape the Future

RM41.00 MYR

Goodreads rating: 3.57

RM41.00 MYR

57% off est. retail
If you're looking to steer your company towards a future where data-driven decisions are the norm, "Winning With Data" could be your roadmap. It's not just about the numbers; it’s about cultivating a workplace that embraces data at every turn, much like the success stories of Warby-Parker and ThredUp you'll find inside. The book offers actionable advice on adapting your company's culture to not just survive but thrive in the evolving business landscape.
Property Smart - Learn The Rules Of The Real Estate Game ; Consumers Are The Key Players - Thryft

Property Smart - Learn The Rules Of The Real Estate Game ; Consumers Are The Key Players

RM41.00 MYR RM15.00 MYR 63% off

RM41.00 MYR RM15.00 MYR 63% off

"Property Smart" might resonate with you if you're aiming to navigate the often-intimidating world of real estate with confidence. Terry Ryder offers practical guidance that demystifies the buying and selling process, empowering you with the knowledge to make savvy investment decisions. Whether you're just starting out or looking to sharpen your property portfolio strategy, this book could prove to be an invaluable asset.
Right or Wrong: The Memoirs of Lord Bell
Tim Bell | Bloomsbury Continuum

Right or Wrong: The Memoirs of Lord Bell

RM52.00 MYR RM22.00 MYR 58% off

Goodreads rating: 3.62

RM52.00 MYR RM22.00 MYR 58% off

86% off est. retail
If politics behind the scenes piques your interest, "Right or Wrong" could be an intriguing read for you. Lord Bell doesn't shy from boasting about his influence on significant political events from Thatcher's rise to the end of Apartheid. His firsthand insights and unapologetic opinions offer a front-row seat to the convergence of media, politics, and power.
Facebook Effect: The Inside Story of the Company That Is Connecting the World
David Kirkpatrick | Virgin Publishing

Facebook Effect: The Inside Story of the Company That Is Connecting the World

RM56.00 MYR RM45.00 MYR 20% off

Goodreads rating: 3.86

RM56.00 MYR RM45.00 MYR 20% off

42% off est. retail
If you have an interest in how a dorm room project turned into a global phenomenon, "Facebook Effect" is the guide you're looking for. David Kirkpatrick's access to key figures provides an authoritative inside scoop. For anyone drawn to tech, business, or the societal impacts of social media, this book is bound to be an engaging and thought-provoking read.
Competing on Internet Time: Lessons from Netscape and Its Battle with Microsoft
David B. Yoffie, Michael A. Cusumano  | Free Press

Competing on Internet Time: Lessons from Netscape and Its Battle with Microsoft

RM33.00 MYR RM15.00 MYR 55% off

Goodreads rating: 3.52

RM33.00 MYR RM15.00 MYR 55% off

87% off est. retail
If you're fascinated by the rapid-fire nature of tech business battles, this book is a treasure trove. Through the story of Netscape, "Competing On Internet Time" will show you how agility and smart strategy can turn the industry tide—even against giants like Microsoft. Its lessons are timeless for anyone interested in the strategies necessary for thriving in dynamic markets.
Electronic Commerce - Thryft
David Whiteley | Mcgraw-hill Book Co Ltd

Electronic Commerce

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.0

RM22.00 MYR RM15.00 MYR 32% off

88% off est. retail
This book could be a good read for someone who wants to understand the vast world of Electronic Commerce. Through its thorough exploration of consumer-oriented commerce, Electronic Markets, and Electronic Data Interchange (EDI), the book leaves no stone unturned. It provides a comprehensive guide that takes you on a journey through the intricacies of EC, making it a must-read for anyone looking to navigate this dynamic field.
The Google Story
David A. Vise | Pan Macmillan

The Google Story

RM33.00 MYR RM19.00 MYR 42% off

Goodreads rating: 3.88

RM33.00 MYR RM19.00 MYR 42% off

Imagine diving into the story of a global phenomenon that has become a staple in our daily lives. 'The Google Story' is not only a window into the birth of a tech giant, but it also gives you an exclusive peek behind the scenes of its explosive growth, all while wrestling with the complexities of maintaining a core ethical philosophy in a dynamic industry. If you're intrigued by the mechanics of the internet and the stories behind the scenes, this book will feed your curiosity and perhaps even inspire you about the power of innovation.
Principles of Service Marketing and Management: International Edition - Thryft

Principles of Service Marketing and Management: International Edition

RM85.00 MYR RM15.00 MYR 82% off

RM85.00 MYR RM15.00 MYR 82% off

If you're looking into sharpening your understanding of service-oriented businesses, this book is for you. It dives deep into the nuances of marketing and managing services, going beyond basic marketing principles. It’s an essential read for students or professionals seeking a rigorous, academically grounded perspective on how to effectively market various service categories.
Sur/Petition - Creating Value Monopolies When Everyone Else Is Merely Competing
Edward de Bono | Harpercollins

Sur/Petition - Creating Value Monopolies When Everyone Else Is Merely Competing

RM41.00 MYR RM22.00 MYR 46% off

Goodreads rating: 4.03

RM41.00 MYR RM22.00 MYR 46% off

80% off est. retail
If you're interested in turning the business game on its head, "Sur/Petition" by Edward De Bono could be a pivotal read for you. De Bono, acclaimed for creativity and innovative thinking approaches, arms you with the mindset to leapfrog competition and create exclusive value. It's not just about joining the rat race; it's about redefining the track entirely and leading the pack by a distance.
Guide to Business Planning
Graham Friend | Bloomberg Press

Guide to Business Planning

RM41.00 MYR RM26.00 MYR 37% off

Goodreads rating: 3.82

RM41.00 MYR RM26.00 MYR 37% off

82% off est. retail
If you're setting out on the entrepreneurial journey, "Guide to Business Planning" could be invaluable. Graham Friend has managed to distill the essence of business planning into a digestible manual, offering step-by-step guidance on every key aspect. Whether you're looking to refine your market analysis or nail that executive summary, this book's practical advice could save you time and help you avoid common pitfalls.
Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond - Thryft
Ronni T. Marshak, Patricia B. Seybold  | Crown Business

Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond

RM52.00 MYR RM19.00 MYR 63% off

Goodreads rating: 3.54

RM52.00 MYR RM19.00 MYR 63% off

87% off est. retail
If you're intrigued by how top-tier companies have ingeniously harnessed the power of the internet to elevate their customer service and boost their profits, then Patricia Seybold's 'Customers.com' holds the key. It's a treasure trove of real-world examples, from Amazon to Hertz, illustrating the art of customer-centric online strategy. Whether you're a budding entrepreneur or a seasoned executive, this book could become your roadmap to mastering e-commerce and staying competitive in the digital age.
Innovation and Entrepreneurship: Practice and Principles
Butterworth-Heinemann Ltd | Butterworth-heinemann Ltd

Innovation and Entrepreneurship: Practice and Principles

RM19.00 MYR RM15.00 MYR 21% off

Goodreads rating: 4.07

RM19.00 MYR RM15.00 MYR 21% off

If you're contemplating diving into the entrepreneurial world, Drucker's book could be your guide. It's a classic staple for anyone looking to understand the real-world practices and principles of successful business innovation. Drucker's insights into identifying opportunities and risks, not to mention his strategies for overcoming challenges, make it a go-to for aspiring and seasoned entrepreneurs alike.
Marketing Management: Asian Perspectives - Thryft
Swee Hoon Ang, Philip Kotler, Siew Meng Leong  | Prentice Hall

Marketing Management: Asian Perspectives

RM30.00 MYR

Goodreads rating: 3.85

RM30.00 MYR

88% off est. retail
This book is highly recommended for professionals in the marketing field who are seeking to understand the unique challenges of Asian markets. It offers practical insights into the behavior of Asian consumers and markets, providing updated empirical data and country-by-country analyses. The addition of new marketing examples from China, Hong Kong, and India, as well as end-of-chapter concept applications, make it a valuable resource for real businesses facing marketing challenges in Asia.
Brand Spirit: How Cause Related Marketing Builds Brands - Thryft
Marjorie Thompson, Hamish Pringle  | Wiley

Brand Spirit: How Cause Related Marketing Builds Brands

RM119.00 MYR RM48.00 MYR 60% off

Goodreads rating: 3.41

RM119.00 MYR RM48.00 MYR 60% off

88% off est. retail
If you're fascinated by how companies can resonate with their customers' values, "Brand Spirit" could be a remarkable read. It delves into how commitment to social causes can not only elevate a brand's image but also forge deeper customer loyalty. The insights from Pringle and Thompson, complemented by real-world examples, offer a blend of inspiration and strategy for anyone interested in the interplay between branding and social responsibility.
The World at Your Feet: Three Strikes to a Successful Entrepreneurial Life
Sabirul Islam | Marshall Cavendish Books Ltd

The World at Your Feet: Three Strikes to a Successful Entrepreneurial Life

RM56.00 MYR

Goodreads rating: 4.43

RM56.00 MYR

If you're eager to kickstart your entrepreneurial journey, "The World at Your Feet" might just be what you need. Using sports as a metaphor, it breaks down complex business concepts into digestible lessons. It could resonate with you if you're a sports enthusiast looking for strategic and motivational insights to tackle the entrepreneurial world.
Marketing Management: A Strategic, Decision-Making Approach - Thryft

Marketing Management: A Strategic, Decision-Making Approach

RM78.00 MYR RM15.00 MYR 81% off

Goodreads rating: 3.41

RM78.00 MYR RM15.00 MYR 81% off

Marketing Management: A Strategic, Decision-Making Approach provides a comprehensive understanding of marketing concepts, strategies and tactics necessary for successful decision making. The case-focused approach of the book is particularly useful for students pursuing marketing courses that require them to develop marketing plans. The authors' diverse backgrounds in entrepreneurship and consulting provide a unique set of global perspectives to the readers.
$20K To $2 Million In 2 Years - What Your Business Needs To Know To Grow - Thryft
Mr Raymond JH Huan | Bookpod

$20K To $2 Million In 2 Years - What Your Business Needs To Know To Grow

RM15.00 MYR

Goodreads rating: 0.0

RM15.00 MYR

This book is an invaluable guide for entrepreneurs and small business owners who dream of rapid growth. With firsthand insights from a world-class business advisor, Raymond Huan, readers can uncover the common traits and fundamental principles that drive businesses to go from $20K to $2 million in just 2 years. Discover the hidden secrets and strategies that continue to propel these businesses forward, even during challenging economic times. It's time to unlock the keys to exponential growth and take your business to the next level.
Quest: Leading Global Transformations - Thryft
N. Anand, Jean-Louis Barsoux  | Imd International

Quest: Leading Global Transformations

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 3.75

RM37.00 MYR RM15.00 MYR 59% off

86% off est. retail
If you're intrigued by the metamorphosis of modern corporations and eager to understand the complex journeys they undertake, "Quest" is a choice you won't regret. It's distilled wisdom from industry insiders at IMD, providing a blueprint for embracing and leading global transformations. Whether you’re a current or future leader, this book will arm you with insight and strategy to help steer your organization through the dynamics of change.
The Rise and Fall of Strategic Planning: Reconceiving Roles for Planning, Plans, Planners
Henry Mintzberg | Free Press

The Rise and Fall of Strategic Planning: Reconceiving Roles for Planning, Plans, Planners

RM71.00 MYR RM22.00 MYR 69% off

Goodreads rating: 3.83

RM71.00 MYR RM22.00 MYR 69% off

87% off est. retail
If you're puzzled by how strategic planning often misses the mark in practice, Mintzberg's critique is a refreshing deep dive. His book shifts the narrative from the rigid frameworks we're used to, revealing the unpredictable nature of strategy and the value of adaptability. It's a compelling read for anyone in management who's looking to foster a more dynamic approach to strategy within their organization.
The Management Consultant: Mastering the Art of Consultancy
Richard Newton | Ft Pr

The Management Consultant: Mastering the Art of Consultancy

RM33.00 MYR

Goodreads rating: 3.74

RM33.00 MYR

77% off est. retail
If you're considering a career in management consulting or looking to sharpen your skills in the field, this book serves as a mentor in print. It provides practical, reality-based advice to improve your consultancy prowess and ensure your services truly resonate with clients. It's not just about the theory; it's about the application, making it a coveted companion on your professional journey.
Business Secrets of Australia's Most Successful Woman Entrepreneur
James Kirby | John Wiley & Sons

Business Secrets of Australia's Most Successful Woman Entrepreneur

RM63.00 MYR RM19.00 MYR 70% off

Goodreads rating: 2.0

RM63.00 MYR RM19.00 MYR 70% off

86% off est. retail
If you're fascinated by self-made success stories, especially those breaking gender norms, Janine Allis's story will inspire you. It's not just a business manual but a narrative of grit, entrepreneurship, and the power of innovation. James Kirby offers a compelling look into the life and strategy of a woman who built a multimillion-dollar empire from scratch, perfect for aspiring entrepreneurs needing motivation.
The Financial Times Guide to Business Start Up 2008
Unknown | Financial Times/ Prentice Hall

The Financial Times Guide to Business Start Up 2008

RM41.00 MYR RM30.00 MYR 27% off

Goodreads rating: 4.0

RM41.00 MYR RM30.00 MYR 27% off

77% off est. retail
Diving into the world of starting your own business can be overwhelming, but the 'Financial Times Guide to Business Start Up 2008' acts as a compass through the intricate landscape of entrepreneurship. With up-to-date legal information, vital financial insights and a fresh take on e-marketing strategies, this book is an invaluable tool for anyone serious about establishing and nurturing a successful business. Keep it close; it's the mentor in print you'll want to consult at every stage of your business journey.
Child-Care Service - Entrepreneur Magazine's Start-Ups
Jacquelyn Lynn | Entrepreneur Press

Child-Care Service - Entrepreneur Magazine's Start-Ups

RM52.00 MYR RM37.00 MYR 29% off

Goodreads rating: 3.25

RM52.00 MYR RM37.00 MYR 29% off

If you're toying with the idea of stepping into the food industry, this book could be a great asset. It compiles various business models—cafes to catering—into one resource, which could potentially save you hours of research. Plus, as it's from 2001, it might provide foundational insights complemented by a touch of nostalgia.
New Products Management - Thryft
C. Merle Crawford | Mcgraw Hill Higher Education

New Products Management

RM37.00 MYR

Goodreads rating: 3.51

RM37.00 MYR

88% off est. retail
New Products Management by Crawford and DiBenedetto is an essential read for new product managers looking to improve their skills. The book provides a balanced view from both a managerial and marketing perspective, offering new examples and research to keep the content current. Readers can expect to gain a deep understanding of new product development strategies and techniques that can be applied in real-world scenarios.
The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
Fred Wiersema, Michael Treacy  | Harper

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

RM33.00 MYR RM15.00 MYR 55% off

Goodreads rating: 3.99

RM33.00 MYR RM15.00 MYR 55% off

75% off est. retail
"Discipline of Market Leaders" is essential if you're eager to understand what elevates the top companies above the rest. You'll get a fascinating look at how unwavering focus on a singular value discipline can shape an organization's success. Immerse yourself in this strategic handbook as it guides you through transformative concepts with real-world examples, allowing you to envision a path for your own business to become a market leader.
Winning Strategies for Capital Formation : Secrets of Funding Start-Ups and Emerging Growth Firms Without Losing Control of Your Idea, Project or Company - Thryft
Linda Chandler | Mcgraw-hill

Winning Strategies for Capital Formation : Secrets of Funding Start-Ups and Emerging Growth Firms Without Losing Control of Your Idea, Project or Company

RM45.00 MYR RM15.00 MYR 67% off

Goodreads rating: 3.0

RM45.00 MYR RM15.00 MYR 67% off

91% off est. retail
This book would be a great read for entrepreneurs and business owners who aspire to secure funding for their start-up or growth firms. It presents winning strategies and thought processes that help to plan financing and obtain capital, including how to build credibility with investors and structure the business to meet your needs and your partners'. It also debunks common myths that could prevent success.
ESPN - The Making Of A Sports Media Empire - Thryft
Travis Vogan | University Of Illinois Press

ESPN - The Making Of A Sports Media Empire

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.3

RM30.00 MYR RM15.00 MYR 50% off

86% off est. retail
This book is a must-read for sports enthusiasts who are curious about the evolution of ESPN and its impact on the media industry. Travis Vogan provides a comprehensive account of how ESPN transformed from a humble operation into a global sports media empire. Through interviews and archival research, Vogan reveals the genius behind ESPN's cross-promotion strategies and its ability to connect with viewers on a deep level. From the creation of iconic shows like "SportsCentury" and "30 for 30" to its domination of the sports media landscape, this book offers a fascinating glimpse into the remarkable journey of a network that revolutionized the way we consume sports.
Scoring Points: How Tesco Is Winning Customer Loyalty
Tim Phillips, Clive Humby, Terry Hunt  | Kogan Page Business Books

Scoring Points: How Tesco Is Winning Customer Loyalty

RM37.00 MYR

Goodreads rating: 3.73

RM37.00 MYR

If you're interested in the magic behind successful business strategies, "Scoring Points" might just satisfy that curiosity. It provides an insider's look at Tesco's journey to retail dominance, made possible through a deep understanding of customer loyalty. The book offers valuable insights into how Tesco’s Clubcard transformed not just their bottom line, but also their customers' shopping experiences. Ideal for marketers, strategists, and anyone intrigued by the alchemy of consumer relations.
The Marketing Plan Handbook : United States Edition - Thryft
Мэриан Берк Вуд, Marian Burk Wood  | Pearson Prentice Hall

The Marketing Plan Handbook : United States Edition

RM52.00 MYR RM19.00 MYR 63% off

Goodreads rating: 3.1

RM52.00 MYR RM19.00 MYR 63% off

93% off est. retail
This book could be a great read for marketing students who are looking for practical guidance on developing their own marketing plans. The Marketing Plan Handbook not only provides a comprehensive guide to developing a marketing plan, but also includes software that allows students to create and critique sample marketing plans. The book's focus on practical application sets it apart from other marketing textbooks, making it a valuable resource for students looking to take their marketing skills to the next level.
The Global Me: New Cosmopolitans and the Competitive Edge - Picking Globalism's Winners and Losers
G. Pascal Zachary | Publicaffairs

The Global Me: New Cosmopolitans and the Competitive Edge - Picking Globalism's Winners and Losers

RM31.00 MYR

Goodreads rating: 3.83

RM31.00 MYR

76% off est. retail
If you're intrigued by the interplay of culture, identity, and economics on a global scale, "The Global Me" is for you. G. Pascal Zachary's insights will expand your understanding of why embracing diversity isn't just socially responsible but also a key driver of success in modern economies. With compelling stories and real-world examples, this book isn't just an intellectual exercise; it's a vibrant exploration of how 'mongrel' identities shape our world.
Work Your Strengths: A Scientific Process to Identify Your Skills and Match Them to the Best Career for You
Richard Guare, Chuck Martin, Peg Dawson  | Amacom Books

Work Your Strengths: A Scientific Process to Identify Your Skills and Match Them to the Best Career for You

RM41.00 MYR RM30.00 MYR 27% off

Goodreads rating: 2.6

RM41.00 MYR RM30.00 MYR 27% off

73% off est. retail
Ever wonder what career suits you best? "Work Your Strengths" is like having a personal career counselor. By diving into this book, you'll tap into a scientific approach that reveals your unique strengths and aligns them with the most fitting careers. It's valuable for those on the career hunt or anyone looking to shift paths and ensure their professional life is both gratifying and suitable to their natural abilities.
Screen Future Paperback - Thryft
Brian David Johnson | Intel Press

Screen Future Paperback

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.6

RM30.00 MYR RM15.00 MYR 50% off

89% off est. retail
Screen Future Paperback could be a good read for media enthusiasts and professionals who are interested in the intersection between technology and entertainment. This book offers a well-researched and visionary analysis of the future of media, providing insights into the people, technology, and economics that are shaping the entertainment industry. One of the most distinctive features of the book is its blending of social and computer sciences, media history, and engaging conversations with industry experts, making it an illuminating, informative, and interesting read for anyone interested in this field.
Paperclips Don't Grow on Trees : Add Value Not Cost to Your Bottom Line - Thryft
Catherine DeVrye | Business & Professional Publishing

Paperclips Don't Grow on Trees : Add Value Not Cost to Your Bottom Line

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 0.0

RM30.00 MYR RM15.00 MYR 50% off

86% off est. retail
The book offers practical and positive options for business owners to assess the strengths and weaknesses of their overall business in terms of adding value and reducing costs. The author, Catherine Devrye, has successfully run a small business for 17 years and offers valuable insights on client service, thriving on change, and turning obstacles into opportunities. Highly recommended for business owners looking to improve their bottom line.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.