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Never Mind the Sizzle - Where's the Sausage? Branding Based on Substance Not Spin
by
David Taylor
Regular price
Compare to estimated retail price: RM56.00 MYR
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The item you've got your eye on is secondhand. You probably already know that, but just in case!
The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.
Branding wisdom peppered with humor and pragmatism.
"Never Mind the Sizzle - Where's the Sausage?" could be the refreshing take on branding you've been searching for. David Taylor cuts through the fluff with an entertaining narrative that makes the wisdom stick. It’s like having a chat with a savvy friend who's in the know about branding, showing you the ropes on truly connecting with your customers while being memorable. If standing out in a sea of spin matters to you, this book may just be your next favorite read.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Never Mind the Sizzle - Where's the Sausage? Branding Based on Substance Not Spin
by
David Taylor
Regular price
Compare to estimated retail price: RM56.00 MYR
- Unit price
- / per
The item you've got your eye on is secondhand. You probably already know that, but just in case!
The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Quantity selected exceeds current stock
ISBN: 9781841127699
Authors:
David Taylor
Publisher: Capstone
Date of Publication: 2007-10-15
Format: Paperback
Related Collections:
Business
Goodreads rating: 4.13
(rated by 53 readers)
Description
Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com!
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Branding wisdom peppered with humor and pragmatism.
"Never Mind the Sizzle - Where's the Sausage?" could be the refreshing take on branding you've been searching for. David Taylor cuts through the fluff with an entertaining narrative that makes the wisdom stick. It’s like having a chat with a savvy friend who's in the know about branding, showing you the ropes on truly connecting with your customers while being memorable. If standing out in a sea of spin matters to you, this book may just be your next favorite read.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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