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Marketing Research

by Carl D. McDaniel, Roger H. Gates
RM52.00 MYR
Marketing Research
Marketing Research

Practical insights into real-world market research.

If you're diving into the realm of market research, McDaniel and Gates have crafted a guide that's both practical and grounded in real-life applications. Their hands-on approach means you'll get to explore actual data samples, meet industry professionals through the text, and tackle case problems that mirror real business challenges. This is a resource that promises not just to teach you the theory but to arm you with the skills to analyze and apply market research effectively.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Marketing Research

by Carl D. McDaniel, Roger H. Gates
RM52.00 MYR
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780470414361
Authors: Carl D. McDaniel, Roger H. Gates
Publisher: John Wiley & Sons Ltd
Date of Publication: 2009-05-28
Format: Paperback
Related Collections: Business, Economics
Related Topics: Management, Communication, Finance, Society
Goodreads rating: 3.03
(rated by 32 readers)

Description

'Marketing Research' presents its subject through the eyes of a manager using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods.
 

Practical insights into real-world market research.

If you're diving into the realm of market research, McDaniel and Gates have crafted a guide that's both practical and grounded in real-life applications. Their hands-on approach means you'll get to explore actual data samples, meet industry professionals through the text, and tackle case problems that mirror real business challenges. This is a resource that promises not just to teach you the theory but to arm you with the skills to analyze and apply market research effectively.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.