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Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck

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Uncover why some ideas thrive and others fade.

"Made to Stick" could redefine your perspective on how to communicate effectively. If you've ever wondered why certain slogans or stories stay with you and others don't, this book provides a fascinating toolkit. It's not just about the content of the ideas, but how they're packaged that matters. For anyone looking to elevate their ability to get messages across in a sticky way, this book is a compelling read.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck

Regular price RM32.57 MYR
Unit price
per
ISBN: 9781905211579
Authors: Chip Heath, Dan Heath
Publisher: Random House
Date of Publication: 2007-01-01
Format: Hardcover
Related Collections: Personal Development, Business
Goodreads rating: 3.99
(rated by 95512 readers)
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Uncover why some ideas thrive and others fade.

"Made to Stick" could redefine your perspective on how to communicate effectively. If you've ever wondered why certain slogans or stories stay with you and others don't, this book provides a fascinating toolkit. It's not just about the content of the ideas, but how they're packaged that matters. For anyone looking to elevate their ability to get messages across in a sticky way, this book is a compelling read.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.