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New

Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck

by Chip Heath, Dan Heath
RM32.97 MYR
Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck
Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck

Crafting unforgettable ideas through proven psychological methods.

"Made to Stick" will transform how you communicate. The Heath brothers blend years of research with real-world examples to demonstrate why certain ideas thrive while others fade away. You're not just reading a book; you're gaining access to a blueprint for making your own messages memorable. Whether you're a marketer, teacher, or simply someone who wants their voice to be heard, this book is a resource you'll come back to repeatedly.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck

by Chip Heath, Dan Heath
RM32.97 MYR
ISBN: 9781905211562
Authors: Chip Heath, Dan Heath
Publisher: Random House Business Books
Date of Publication: 2007-07-01
Format: Paperback
Related Collections: Personal Development, Business
Related Topics: Personal Development, Business, Leadership, Psychology, Entrepreneurship, Self Help, Management, Leadership, Communication, Personal Development
Goodreads rating: 3.98
(rated by 92416 readers)
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Crafting unforgettable ideas through proven psychological methods.

"Made to Stick" will transform how you communicate. The Heath brothers blend years of research with real-world examples to demonstrate why certain ideas thrive while others fade away. You're not just reading a book; you're gaining access to a blueprint for making your own messages memorable. Whether you're a marketer, teacher, or simply someone who wants their voice to be heard, this book is a resource you'll come back to repeatedly.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.