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New

For God, Country and Coca-Cola: The Unauthorized History of the Great American Soft Drink and the Company That Makes It

by Mark Pendergrast
RM21.83 MYR
For God, Country and Coca-Cola: The Unauthorized History of the Great American Soft Drink and the Company That Makes It
For God, Country and Coca-Cola: The Unauthorized History of the Great American Soft Drink and the Company That Makes It

Coke's journey from patent medicine to pop icon.

If you're intrigued by the fusion of cultural history and business sagas, this book's for you. Imagine immersing yourself in the fizzy tale of Coca-Cola, a drink that's more than just a beverage—it's a symbol of the American dream. Pendergrast offers a candid, detailed narrative filled with a kaleidoscope of characters who shaped not just a brand, but an international phenomenon. It's a story of ambition, secrecy, and the sweet taste of success, much like the drink it chronicles. Perfect for history buffs and marketing enthusiasts alike.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

For God, Country and Coca-Cola: The Unauthorized History of the Great American Soft Drink and the Company That Makes It

by Mark Pendergrast
RM21.83 MYR
ISBN: 9781857991802
Authors: Mark Pendergrast
Publisher: Phoenix
Date of Publication: 1994-01-01
Format: Paperback
Related Collections: Food & Drink, History, Economics, Business
Related Topics: Food and Drink, Management, Microhistory
Goodreads rating: 3.9
(rated by 726 readers)

Description

For God, Country and Coca-Cola is the definitive history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the 21st century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company—and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world—this is business history at its in fact, "The Real Thing." It even contains the original Coca-Cola formula.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Similar Reads

Coke's journey from patent medicine to pop icon.

If you're intrigued by the fusion of cultural history and business sagas, this book's for you. Imagine immersing yourself in the fizzy tale of Coca-Cola, a drink that's more than just a beverage—it's a symbol of the American dream. Pendergrast offers a candid, detailed narrative filled with a kaleidoscope of characters who shaped not just a brand, but an international phenomenon. It's a story of ambition, secrecy, and the sweet taste of success, much like the drink it chronicles. Perfect for history buffs and marketing enthusiasts alike.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.