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Competitive Branding: Winning in the Market Place With Value-Added Brands

Regular price RM92.50 MYR
Unit price
per

Practical advice for value-added competitive branding.

If you're aiming to make your mark in the market, "Competitive Branding" could be your guidebook. Torsten H. Nilson offers not just in-depth analysis and methodologies but also practical advice on brand building that has stood the test of time. It's for professionals hungry for strategic insight on branding in a competitive landscape. This isn't just theory; it's actionable wisdom that covers everything from concept to execution. Whether you're a marketer, an entrepreneur, or a branding specialist, you'll find its examples inspiring and its advice sound.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Competitive Branding: Winning in the Market Place With Value-Added Brands

Regular price RM92.50 MYR
Unit price
per
ISBN: 9780471984573
Publisher: Wiley
Date of Publication: 1998-11-09
Format: Hardcover
Goodreads rating: 4.0
(rated by 3 readers)

Description

In his new book Competitive Branding, Torsten H. Nilson provides solid, practical, and well-founded advice and methods for building brands cost-effectively - brands that will succeed in the increasingly competitive market place. This book will help the reader create and implement a program to build a competitive brand, understand how brands are created, building the value of the brands, and use all the different parts of the marketing mix to build the power of the brand. The focus of Competitive Branding is not so much "how to do the above" but more "what to do" to achieve success. Torsten H. Nilson has developed a conceptual framework based on his vast experience - not only does this aspect set the book apart from others on this subject but it gives the reader the opportunity to consider all the strategic aspects of branding in the context of their organization. The busy professional will find this enlightening book, which is illustrated with truly inspirational examples and cases, one of the most useful in developing a successful competitive brand.
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Practical advice for value-added competitive branding.

If you're aiming to make your mark in the market, "Competitive Branding" could be your guidebook. Torsten H. Nilson offers not just in-depth analysis and methodologies but also practical advice on brand building that has stood the test of time. It's for professionals hungry for strategic insight on branding in a competitive landscape. This isn't just theory; it's actionable wisdom that covers everything from concept to execution. Whether you're a marketer, an entrepreneur, or a branding specialist, you'll find its examples inspiring and its advice sound.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.