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Beyond the Core - Expand Your Market Without Abandoning Your Roots

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Strategic growth guide for executives.

If you're at the helm of a business and feeling the pressure to expand without losing the heart of what made you successful, "Beyond The Core" could be your roadmap. Chris Zook offers insights that are grounded in real-world business scenarios, making it a pragmatic companion for leaders looking to innovate and grow while staying true to their foundational values. It's like having a mentor guide you through the tricky terrain of business expansion.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Beyond the Core - Expand Your Market Without Abandoning Your Roots

Regular price RM41.00 MYR Now RM30.00 MYR Save 27%
Unit price
per
Compare to estimated retail price: RM142.00 MYR  
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ISBN: 9781578519514
Authors: Chris Zook
Date of Publication: 2004-01-02
Format: Hardcover
Related Collections: Business
Related Topics: Entrepreneurship, Management
Goodreads rating: 3.73
(rated by 120 readers)
 

Strategic growth guide for executives.

If you're at the helm of a business and feeling the pressure to expand without losing the heart of what made you successful, "Beyond The Core" could be your roadmap. Chris Zook offers insights that are grounded in real-world business scenarios, making it a pragmatic companion for leaders looking to innovate and grow while staying true to their foundational values. It's like having a mentor guide you through the tricky terrain of business expansion.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.