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Asian Branding: A Great Way to Fly

Regular price RM81.86 MYR
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Asia's brand evolution and strategic marketing insights.

Thinking of expanding your brand's horizon towards Asia? "Asian Branding: A Great Way to Fly" could be your companion in understanding the nuances of Asian markets and the strategies that transformed local brands into global icons. Ian Batey, with his rich experience, has distilled decades of branding wisdom into this book, making it an informative read for marketers and brand strategists seeking inspiration from Asia's success stories.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Asian Branding: A Great Way to Fly

Regular price RM81.86 MYR
Unit price
per
ISBN: 9780130664662
Authors: Ian Batey
Publisher: Prentice Hall
Date of Publication: 2002-04-28
Format: Paperback
Related Collections: Personal Development, Business
Goodreads rating: 2.92
(rated by 12 readers)

Description

Unique features of Asian branding are explored as Batey seeks a stable of at least twenty new Asian global power brands in a series of challenging country-by-country profiles. He investigates a diverse range of products and commodities in Asia, analyzing their present strengths and weaknesses while exploring how they can become global power brands by 2020. His views will make this book truly controversial as Batey critiques some Asian marketers, while others will find his words inspiring and insightful. For the first time ever, the real inside story behind the development of the Singapore Girl campaign and the daring decisions made by the fledgling airline as it took on the giant airlines of the early 1970s is revealed. This will be a must-read chapter for every marketing executive and advertising agency account handler, demonstrating the success of unconventional, breakthrough strategic advertising. Batey also provides a report card on the Asian advertising industry, discussing its achievements and failures. He is uniquely qualified to write this analysis, which will be widely quoted by the Asian trade press. For every Asian brand builder stuck for a strategy, Batey offers proven guidelines on how to build a global brand from the ground up, and for overseas-based brand builders looking at Asia from a distance, he brings them up to speed on the volatile Asian branding game.
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Similar Reads

Asia's brand evolution and strategic marketing insights.

Thinking of expanding your brand's horizon towards Asia? "Asian Branding: A Great Way to Fly" could be your companion in understanding the nuances of Asian markets and the strategies that transformed local brands into global icons. Ian Batey, with his rich experience, has distilled decades of branding wisdom into this book, making it an informative read for marketers and brand strategists seeking inspiration from Asia's success stories.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.