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The Organic Growth Playbook

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Innovative strategies for sustainable business growth.

If you're hitting a wall with traditional marketing and growth feels like a distant dream, "The Organic Growth Playbook" could be the catalyst you need. Jaworski and Lurie guide you through the high-yield behaviors that could make all the difference, offering a refreshing perspective that's rooted in practicality and tailored for real-world results. This isn't about reinventing the wheel—it's about making the wheel turn faster with the business you've already built.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

The Organic Growth Playbook

Regular price RM64.00 MYR Now RM49.00 MYR Save 23%
Unit price
per
ISBN: 9781839826870
Publisher: Emerald Publishing
Date of Publication: 2020-08-03
Format: Paperback
Related Collections: Business
Related Topics: Management, Entrepreneurship
Goodreads rating: 5.0
(rated by 1 readers)

Description

Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights. First, they demonstrate that in every purchase process there are a few high-yield customer behaviors that matter most in determining whether and what customers buy. Second, they show how changing those high-yield customer behaviors can consistently drive faster revenue growth. Drawing on decades of client work, the authors provide a detailed, engaging account of a proven system for accelerating – or even doubling – growth. As evidence of its value, the system has been adopted by a host of Fortune 500 firms as their marketing and growth planning process. This book forms part of the American Marketing Association (AMA) Leadership Series.
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The Organic Growth Playbook
The Organic Growth Playbook
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Regular price RM64.00 MYR Now RM49.00 MYR
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Innovative strategies for sustainable business growth.

If you're hitting a wall with traditional marketing and growth feels like a distant dream, "The Organic Growth Playbook" could be the catalyst you need. Jaworski and Lurie guide you through the high-yield behaviors that could make all the difference, offering a refreshing perspective that's rooted in practicality and tailored for real-world results. This isn't about reinventing the wheel—it's about making the wheel turn faster with the business you've already built.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.