Seizing the White Space: Business Model Innovation for Growth and Renewal

Regular price RM34.00 MYR
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Framework for innovative business model strategy.

If you're feeling stuck in your business approach, "Seizing the White Space" may be the breakthrough you need. Mark Johnson turns the sometimes nebulous idea of business model innovation into actionable steps. He keeps it practical with real-world success stories, offering you a roadmap to rethink your business direction and find opportunities for growth that you might be overlooking. This book could be the catalyst for the next big shift in your career or company.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Seizing the White Space: Business Model Innovation for Growth and Renewal

Regular price RM34.00 MYR
Unit price
per
Compare to estimated retail price: RM145.00 MYR  
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ISBN: 9781422124819
Date of Publication: 2010-02-22
Format: Hardcover
Related Collections: Business, Economics
Goodreads rating: 3.98
(rated by 314 readers)

Description

Business model innovation is the key to unlocking transformational growth—but few executives know how to apply it to their businesses. In Seizing the White Space, Mark Johnson gives them the playbook. Leaving the rhetoric to others, Johnson lays out an eminently practical framework that identifies the four fundamental building blocks that make business models work. In a series of in-depth case studies, he goes on to vividly illustrate how companies are using innovative business models to seize their white space and achieve transformational growth by fulfilling unmet customer needs in their current markets; serving entirely new customers and creating new markets; and responding to tectonic shifts in market demand, government policy, and technologies that affect entire industries. He then lays out a structured process for designing a new model and developing it into a profitable and thriving enterprise, while investigating the vexing and sometimes paradoxical managerial challenges that have commonly thwarted so many companies in their unguided forays into the unknown. Business model innovators have reshaped entire sectors—including retail, aviation, and media—and redistributed billions of dollars of value. With road-tested frameworks, analytics, and diagnostics, this book gives executives everything they need to reshape their businesses and achieve transformative growth.
 

Framework for innovative business model strategy.

If you're feeling stuck in your business approach, "Seizing the White Space" may be the breakthrough you need. Mark Johnson turns the sometimes nebulous idea of business model innovation into actionable steps. He keeps it practical with real-world success stories, offering you a roadmap to rethink your business direction and find opportunities for growth that you might be overlooking. This book could be the catalyst for the next big shift in your career or company.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.