Personal Development Books

Our Personal Development section offers a world of insight and self-discovery. From transforming one’s mindset to building habits and routines for success, these books help unlock our potential. Whether you’re seeking guidance on productivity, emotional intelligence or mindfulness, find invaluable resources here.

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Dangerous Company: The Consulting Powerhouses and the Businesses They Save and Ruin - Thryft

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If you're intrigued by the behind-the-scenes power of management consultancy, "Dangerous Company" is a compelling read. O'Shea and Madigan expose the often hidden influence consultants wield in major businesses, making it a cautionary tale that resonates even two decades later. It's an insightful pick for anyone interested in the inner workings of corporate strategy and the high-stakes decisions that shape industries.
Losing My Virginity: The Autobiography
Richard Branson | Virgin Pub

Losing My Virginity: The Autobiography

Regular price RM99.00 MYR RM73.00 MYR 26% off

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Goodreads rating: 3.99

Regular price RM99.00 MYR RM73.00 MYR 26% off

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If you're drawn to tales of relentless ambition mixed with the thrills of high-stake ventures, Branson's autobiography won't disappoint. It's like taking a roller coaster ride through the highs and lows of building a business empire. Branson's frankness and wit give you an intimate tour of his dynamic entrepreneurial spirit, making it a captivating read for anyone interested in the backstory of one of the most charismatic business leaders of our time.
Evaluating Public Relations : A Best Practice Guide to Public Relations Planning, Research & Evaluation - Thryft

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91% off est. retail
This book is a great resource for PR professionals looking to enhance their campaign evaluation skills. With case studies from around the world and insights from leading practitioners, it provides a comprehensive guide to designing and implementing effective evaluation methods. It is especially recommended for those seeking to improve the impact and success of their PR campaigns.
The New Maximarketing - Thryft
Stan Rapp | Mcgraw-hill Education (ise Editions)

The New Maximarketing

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Goodreads rating: 3.23

Regular price RM37.00 MYR RM15.00 MYR 59% off

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If you're intrigued by the blend of marketing and technology, "The New Maximarketing" is a great read. It's a fascinating dive into early database marketing techniques, which could give you a historical perspective on how personalized advertising took shape. Stan Rapp presents ideas that laid the groundwork for the modern, data-driven marketing we see today.
Consumer Behaviour - Thryft
Leon G. Schiffman, Elizabeth Cowley, David Bednall  | Prentice Hall Australia

Consumer Behaviour

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Goodreads rating: 4.0

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96% off est. retail
"Consumer Behaviour" is an excellent resource for anyone looking to improve their understanding of the factors that influence consumers' decisions. The updated edition incorporates relevant research from different regions, making it a comprehensive guide for students and professionals alike. The book covers a range of topics from psychological and social-cultural aspects to research methodology, making it a valuable asset in developing better marketing strategies. The lively writing style makes it an engaging read, and the international focus adds a new dimension to traditional consumer behavior textbooks.
The Quest for Global Dominance : Transforming Global Presence into Global Competitive Advantage - Thryft

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88% off est. retail
The Quest for Global Dominance by Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang is recommended for business executives and entrepreneurs seeking to expand their business beyond their domestic market. The authors provide valuable insights into market opportunities worldwide, how to leverage global presence to create a competitive advantage, the importance of cultivating a global mindset, and leveraging the rise of emerging markets. The book offers practical advice with real-world examples to help readers transform their businesses into global powerhouses.
Will There Be Donuts? Start a Business Revolution One Meeting at a Time
David Pearl | Harpercollins

Will There Be Donuts? Start a Business Revolution One Meeting at a Time

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Goodreads rating: 3.45

Regular price RM48.00 MYR RM33.00 MYR 31% off

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If you find yourself stuck in unproductive meetings that seem to take up all your time, "Will There Be Donuts?" by David Pearl could be a game changer for you. Pearl's expertise in inspiring businesses shines through as he guides you on transforming mundane gatherings into powerful sessions that drive action and innovation. The book promises practical insights for those looking to lead more engaging and effective meetings, making it a valuable resource for professionals at any level.
What Color Is Your Parachute? 2005: A Practical Manual for Job-Hunters and Career-Changers

RM40.00 MYR

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Considering a career move or job transition? "What Color is Your Parachute? 2005" acts like a compass for the employment landscape. Bolles offers insights tailored to your individual strengths and preferences. With advice on interviews and salary negotiations complemented by online job search tactics, this book might be the trusted mentor you need while plotting your next professional move.
Understanding the Business Environment: Inside and Outside the Organisation - Thryft

RM59.00 MYR

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88% off est. retail
If you're diving into the world of business studies, Capon's book could be your ideal starting block. It frames the complexities of organizational environments in a way that's accessible yet thorough, perfect for grounding your understanding in both theory and practice. Whether you're a student or an emerging professional, you'll find it packed with insights that will help you navigate the intricacies of the business world.
The Cultural Intelligence Difference: Master the One Skill You Can't Do Without in Today's Global Economy

RM44.00 MYR

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With our world shrinking into a global village, understanding how to interact in diverse environments is more important than ever. "The Cultural Intelligence Difference" is perfect for learning to bridge this gap. Whether you're leading a multicultural team or expanding your business internationally, this book can be your go-to guide for cultivating the cultural awareness and intelligence you need to succeed. The author, David Livermore, takes you through practical strategies and real-world examples to turn cultural sensitivity into a powerful business tool.
Wiley GAAP - Interpretation And Application Of Generally Accepted Accounting Principles 2009 - Thryft

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97% off est. retail
This book is a must-have for anyone in the accounting field. It provides comprehensive coverage of all U.S. GAAP principles, making it the go-to resource for understanding and implementing financial reporting standards. With easy-to-understand explanations and practical examples, it helps readers navigate the complexities of GAAP and stay up-to-date with the latest developments. Whether you're a preparer, auditor, or user of financial statements, Wiley GAAP 2009 is an essential tool that you can rely on to ensure accurate and compliant financial reporting.
Managerial Accounting - Thryft
Ray H.; Noreen Garrison | Richard D Irwin

Managerial Accounting

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Goodreads rating: 3.59

Regular price RM29.00 MYR RM15.00 MYR 48% off

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This book would be a great read for anyone studying or working in the field of managerial accounting. With its comprehensive coverage, relevant examples, and clear explanations, it serves as a reliable guide for understanding complex concepts. The book's unique feature lies in its author-written supplements and end-of-chapter material, providing valuable support for both students and instructors. Dive into this book to gain a solid foundation in managerial accounting principles and apply them to real-world scenarios.
Fundamentals of Strategy - Thryft
Gerry Johnson | Pearson Education

Fundamentals of Strategy

RM59.00 MYR

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Goodreads rating: 4.02

RM59.00 MYR

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If you're diving into the world of strategic planning and business development, "Fundamentals of Strategy" could serve as your compass. It breaks down complex concepts into understandable chunks, pairing theory with practical tools to navigate the corporate seas. Perfect for students and budding strategists looking to ground themselves in the essentials.
Making It Big in Software: Get the Job, Work the Org, Become Great
Sam S. Lightstone | Prentice Hall

Making It Big in Software: Get the Job, Work the Org, Become Great

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Goodreads rating: 3.63

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85% off est. retail
As you're navigating the tech industry, "Making It Big In Software" could be a beacon. It doesn't just cover how to get your foot in the door, but also how to climb the ladder once you're inside. This book is for anyone who feels like they could use some insider knowledge, real-world tactics, and candid advice to fast-track their growth in the ever-evolving software field.
IIMA - Managers Who Make a Difference
T.V. Rao | Random House India

IIMA - Managers Who Make a Difference

Regular price RM59.00 MYR RM26.00 MYR 56% off

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Goodreads rating: 4.33

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If you're hungry for growth in your managerial career or just eager to understand what sets apart truly impactful leaders, "Managers Who Make a Difference" could be your roadmap. It skillfully blends theory with pragmatic insights that T.V. Rao has gleaned over years of observation and research, serving as a mentor through its pages.

RM179.00 MYR

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If you're managing a team and feeling stuck on how to inspire them, "The People Principle" could offer you a fresh perspective. Ron Willingham delivers practical advice that's stood the test of time, despite the book's publication date. From small businesses to corporate giants, these step-by-step tips could be the key to unlocking your team's potential and, by extension, your own professional growth.
Human Resource Development - Thryft
DeSimone | South-western College Pub

Human Resource Development

Regular price RM100.00 MYR RM18.00 MYR 82% off

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Goodreads rating: 3.35

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This book is a must-read for anyone interested in human resources development. The author has done a brilliant job of providing a comprehensive guide to the processes involved in HRD, including areas often neglected by other texts such as multicultural issues, employee orientation/socialization, coaching, career development, and employee counseling intervention. The text's strength lies in the numerous real-world examples of companies and perspectives from organization leaders and HRD professionals that illustrate the importance of effective HRD to organizational success. Updated to include the latest research, the book is well-structured, reader-friendly, and covers everything from individual employee development to overall organizational optimization.
Monopoly Rules: How to Find, Capture, and Control the Most Lucrative Markets in Any Business
Milind M. Lele | Crown Business

Monopoly Rules: How to Find, Capture, and Control the Most Lucrative Markets in Any Business

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Goodreads rating: 4.13

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If the business battlefield feels daunting to you, "Monopoly Rules" could be your tactical guide. Milind Lele provides insight into dominating your market space, making it yours alone to profit from significantly. Think Starbucks and their command over coffee aficionados—that's the kind of monopoly appeal Lele discusses. It's a strategic wakeup call, especially useful when the usual business mantras feel worn and ineffective. This book might just be the key to shifting your mindset from the crowded competition to creating your own blue ocean where you're the unmatched player.
Market-Based Management: United States Edition - Thryft
Roger J. Best | Pearson College Div

Market-Based Management: United States Edition

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Goodreads rating: 3.71

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If you're pursuing an MBA or you're a business professional looking to sharpen your marketing strategy, "Market-Based Management" is definitely your ally. Roger Best has crafted a resource that transcends mere theory, providing practical tools and metrics for measuring performance. This book will likely change the way you think about marketing's role in a business's success, offering clear, strategic insights tailored for real-world application.
A Student's Guide to Methodology - Thryft
Peter Clough, Cathy Nutbrown  | Sage Publications Ltd

A Student's Guide to Methodology

Regular price RM66.00 MYR RM22.00 MYR 67% off

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Goodreads rating: 3.93

Regular price RM66.00 MYR RM22.00 MYR 67% off

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This book is an indispensable tool for anyone undertaking research for the purpose of writing their dissertation. It provides clear and straightforward information on the process and functions of methodology, from framing research questions to drawing conclusions. The authors differentiate between methodology and methods, clarify their relationship, and provide guidance on using the internet as a research tool and resource. Additionally, the book has updated readings and suggestions on how to improve academic writing, and further guidance on ethical issues.
The One Thing You Need to Know About Great Managing, Great Leading, and Sustained Individual Success

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60% off est. retail
This book is essential for those looking to improve their leadership skills. Buckingham distills the complex topic of leadership into one fundamental idea: great leaders play to their strengths and the strengths of those around them. Through personal anecdotes and practical advice, he offers actionable steps for anyone looking to improve their management and leadership skills, making it an ideal read for managers and aspiring leaders alike.
Operations Management - Thryft
CHRISTINE HARLAND ALAN HARRISON ROBERT JOHNSTON NIGEL SLACK ETC., STUART CHAMBERS | Ft Prentice Hall

Operations Management

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Goodreads rating: 3.84

Regular price RM33.00 MYR RM15.00 MYR 55% off

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Operations Management isn't just a textbook; it's a deep dive into the heartbeat of every business. If you're looking to understand the nitty-gritty of making a company run smoothly and want to master skills like minimizing waste and optimizing resources, then the concepts and case studies here could transform the way you see the business world. Whether you're a student or a manager, this book is a significant step towards operational excellence.
All Change! : The Project Leader's Secret Handbook - Thryft
Eddie Obeng | Ft Pr

All Change! : The Project Leader's Secret Handbook

Regular price RM37.00 MYR RM15.00 MYR 59% off

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Goodreads rating: 3.78

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91% off est. retail
All Change! could be a good read for project leaders looking to revamp their project management skills. The author offers a unique perspective from the point of view of the reader, recognizing the hectic nature of a project leader's work. Eddie Obeng's framework and tools aim to yield significant results, making this book a valuable resource for project leaders seeking improvement.
Scenario Planning: A Field Guide to the Future
Woody Wade | Wiley

Scenario Planning: A Field Guide to the Future

RM73.00 MYR

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Goodreads rating: 3.8

RM73.00 MYR

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If you're navigating today's unpredictable economic landscape, Scenario Planning can be your compass. Woody Wade offers a method to illumine potential futures, preparing you for shifts ahead. By pondering the 'what-ifs', this book doesn't just feed curiosity—it arms you with insight to make strategic decisions that could safeguard and propel your business forward in a world where change is the only constant.
The Leadership Challenge: How to Get Extraordinary Things Done in Organizations

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If you've ever felt that leadership is a nebulous concept, "The Leadership Challenge" might just change your perspective. Kouzes and Posner pack this book with actionable insights based on extensive research. It's tailored not just for corporate honchos but also for leaders in education and nonprofits. Dive in to discover how you can make extraordinary things happen wherever you are.
Fish!
John Christensen, Harry Paul, Stephen C. Lundin  | Hodder And Stoughton

Fish!

RM33.00 MYR

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Goodreads rating: 3.93

RM33.00 MYR

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If your workdays feel dreary, "Fish!" might just be the unconventional pick-me-up you've been searching for. The story's blend of a relatable protagonist facing realistic workplace challenges, with the unexpected twist of lessons from cheerful fish sellers, offers a creative approach to improving workplace morale. Dive into these pages for a dose of inspiration that will make you rethink how joy can be harnessed even in the most unlikely settings.
Making Six Sigma Last: Managing the Balance Between Cultural and Technical Change

RM77.00 MYR

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40% off est. retail
If you're managing a team or an entire business and aiming for long-lasting improvement, George Eckes's book could be a treasure trove for you. His conversational style makes complex concepts digestible, and his real-world examples will likely give you those 'aha!' moments that can inspire effective change. It's an upper-deck shot indeed for anyone looking to balance technical prowess with vital cultural shifts.
The 3 Keys to Empowerment: Release the Power Within People for Astonishing Results - Thryft

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85% off est. retail
If you're a manager struggling to foster a dynamic, innovative environment where your team feels truly invested, "The 3 Keys to Empowerment" could be your guide. It doesn't just buzz around the concept of empowerment; it equips you with practical steps. Through sharing knowledge, setting clear boundaries, and emphasizing teamwork, this book can help transform your managerial approach and potentially lead to more rewarding results.
Accepted! - Getting in and Fitting in at Harvard Business School - Thryft
Frederic D. Mahieu | Cirrus Aviaticus

Accepted! - Getting in and Fitting in at Harvard Business School

Regular price RM56.00 MYR RM15.00 MYR 73% off

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Goodreads rating: 4.14

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Considering an MBA at Harvard? "Accepted!" is your personal mentor in book form. Frederic Mahieu's journey demystifies everything from the application process to campus life. It's as close to experiencing HBS culture as you can get without actually being there, making it an indispensable guide for prospective students.
Leadership In The Era Of Eco - Thryft
Ram Charan | Tata Mcgraw Hill

Leadership In The Era Of Eco

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Goodreads rating: 3.55

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This book provides practical guidance for executives and managers in tackling economic challenges head-on. Ram Charan identifies the specific priorities that leaders must address and offers clear guidelines on how to navigate the crisis successfully. Readers can expect a no-nonsense approach to leadership and management during times of instability.

RM40.00 MYR

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If you dread the aggressive push of traditional selling tactics, "Smarter Selling" can be your guide to a more fulfilling sales experience. The approach laid out by David Lambert is all about nurturing relationships and trust with clients, which not only feels better but yields better results. It's a win for those who believe in the long game of building genuine connections in their sales career.
Marketing Strategy: A Decision Focused Approach - Thryft

RM114.00 MYR

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88% off est. retail
Delving into "Marketing Strategy: A Decision Focused Approach" could transform how you perceive and implement marketing in your business. Imagine being able to craft strategies with a clear understanding of inter-functional relationships and analytical tools, all while staying agile in a rapidly evolving market. This text stands out by driving home the significance of strategic decision-making, ensuring you're not just following the trends but shaping them within the context of competitive strategy.
Tom Hopkins Guide to Greatness in Sales: How to Become a Complete Salesperson

RM33.00 MYR

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38% off est. retail
Whether you're pondering a career in sales or looking to elevate your selling game, Hopkins' guide is a treasure trove of wisdom. Packed with pragmatic tips, it offers a masterclass in salesmanship that can turn rookies into veterans. Zig Ziglar's endorsement alone signals its value in the sales community. Consider it a professional toolkit that can help you understand the sales process and hone your skills for a thriving career.
The Definitive Business Plan : The fast-track to intelligent business planning for executives and entrepreneurs - Thryft

Regular price RM33.00 MYR RM15.00 MYR 55% off

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91% off est. retail
This book is a must-read for anyone looking to create a solid business plan that not only impresses potential investors but also serves as a roadmap to success. With its accessible language and comprehensive approach, it guides both entrepreneurs and seasoned executives through the process of developing a strategic plan that drives their business forward. No matter your experience level, this book will help you unlock your business potential and set you on the fast-track to success.
The Enthusiastic Employee: How Companies Profit by Giving Workers What They Want
Douglas A. Klein, David Sirota  | Ft Pr

The Enthusiastic Employee: How Companies Profit by Giving Workers What They Want

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Goodreads rating: 3.79

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If you're finding it hard to inspire passion among your team, "The Enthusiastic Employee" could be a game-changer for you. The book's actionable insights, grounded in substantial research and data from millions of employees, provide a blueprint for fostering a workplace culture where enthusiasm thrives. By debunking common management myths and offering practical advice, it's a key read for anyone looking to lead an engaged and productive team.
Relational Manager
Michael Schluter | Lion Books

Relational Manager

RM33.00 MYR

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Goodreads rating: 3.94

RM33.00 MYR

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Relational Manager emphasizes on the importance of building strong relationships in personal and professional life. It presents examples showing the impact of relational poverty on different aspects of our lives, and how strong relationships lead to better outcomes. The book provides practical tips and guidance for building, maintaining and repairing relationships at all levels.
Success Secrets - Thryft
Mark H. McCormack | Harpercollins Publishers

Success Secrets

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Goodreads rating: 4.0

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Recommendation: Success Secrets is a practical guidebook that provides a wealth of knowledge on how to thrive in the business world. McCormack's insightful advice ranges from broad management principles to the finer details of daily organization, making this book an invaluable resource for anyone looking to succeed in the competitive corporate world. With real-life examples and comprehensive strategies, Success Secrets will inspire readers to take decisive action towards achieving their goals.
Difficult Conversations: How to Discuss What Matters Most

RM37.00 MYR

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If you've ever dreaded a conversation because you didn't know how to approach it, "Difficult Conversations" could be your playbook. The authors, experts in negotiation from Harvard, dissect the anatomy of uncomfortable dialogues into understandable parts. By breaking down what really happens in these moments and offering concrete advice, this book could transform your next challenging chat into an opportunity for growth and understanding rather than a source of stress.
Dynamic Manufacturing - Creating the Learning Organization
Robert H. Hayes | Free Press

Dynamic Manufacturing - Creating the Learning Organization

Regular price RM33.00 MYR RM22.00 MYR 33% off

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Goodreads rating: 4.13

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If you're looking to transform your business into a lean, adaptive powerhouse, "Dynamic Manufacturing" is a must-read. The authors delve deep into how you can fundamentally reshape your company's DNA to foster a culture of continuous improvement and learning. It's particularly intriguing for those interested in leadership rules, strategic planning, and staying ahead in a competitive industry.
Essentials of Services Marketing - Thryft
Jochen Wirtz, Patricia Chew, Christopher Lovelock  | Pearson Education

Essentials of Services Marketing

Regular price RM92.00 MYR RM22.00 MYR 76% off

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Goodreads rating: 3.93

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Essentials of Services Marketing is a must-read for anyone looking to explore the world of services marketing, offering a visually engaging learning experience alongside clear and concise language. With an emphasis on global perspectives, this book provides valuable insights and expertise on the topic. Highly recommended for undergraduate services marketing courses.
Writing and Speaking at Work (2nd Edition) - Thryft
Edward P. Bailey | Prentice Hall

Writing and Speaking at Work (2nd Edition)

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Goodreads rating: 3.75

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Concise but thorough, this popular business communication text is packed with practical advice to help students improve their writing and speaking skills.   Shorter than most other business communications texts, Writing & Speaking at Work, 4e draws from the author’s years of experience as a college instructor and consultant in business and government. It delivers practical insight and instruction that will equip students with the tools to be effective communicators no matter where their careers may take them. Instead of detailing the various communications theories, it focuses on the two critical communication needs of business people: writing and speaking.
Quantitative Methods for Decision Makers - Thryft
Mik Wisniewski | Pearson

Quantitative Methods for Decision Makers

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Goodreads rating: 3.84

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If numbers speak to you and you're tasked with making big decisions, "Quantitative Methods for Decision Makers" is quite the catch. Mik Wisniewski breaks down complex techniques into manageable, real-world examples. You'll find it more like a mentor guiding you through the wilderness of data, helping you to apply these skills directly to your managerial tasks—whether you're aiming for an MBA or seated in the exec's chair.
Limit Yourself and Unleash Your Creativity!

RM55.00 MYR

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If you're feeling creatively blocked or overwhelmed by possibility, "Limit Yourself and Unleash Your Creativity!" might be the tool you need. By embracing constraints, you'll discover practical techniques to enhance your creative process. Burkhardt lays out an approachable method that's perfect for anyone seeking to overcome the paralysis of choice and tap into a more focused, innovative mindset—whether you're an artist, a professional, or simply intrigued by the psychology of creativity.
Organizational Communication for Survival : Making Work, Work - Thryft
James C. McCroskey, Virginia Peck Richmond  | Pearson

Organizational Communication for Survival : Making Work, Work

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Goodreads rating: 3.23

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91% off est. retail
"Organizational Communication for Survival" is an excellent resource for anyone looking to improve their communication skills in a professional setting. The book offers practical advice and clear examples for effective communication, as well as a solid theoretical foundation. Its concise and straightforward approach makes it perfect for busy professionals who want to quickly improve their communication skills and succeed within their organizations.
Strategic Marketing Planning and Control - Thryft
John Ensor, Ruth Ashford, Graeme Drummond  | Taylor & Francis

Strategic Marketing Planning and Control

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Goodreads rating: 3.57

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If you're aiming to boost your marketing expertise in an efficient way, "Strategic Marketing Planning and Control" is a solid pick. The authors, Drummond, Ensor, and Ashford, don't bog you down with overly technical language. Instead, they give you practical tools and techniques that are directly applicable to making savvy marketing decisions. This book might just become your go-to resource for cutting through the noise in the marketing world.
Film Finance Handbook 2007-2008 : How to Fund Your Film - Thryft
Nicol Wistreich, Adam P. Davies, Nic Wistreich  | Netribution

Film Finance Handbook 2007-2008 : How to Fund Your Film

Regular price RM48.00 MYR RM15.00 MYR 69% off

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Goodreads rating: 3.6

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93% off est. retail
The Film Finance Handbook is a must-read for filmmakers and producers who are looking for ways to fund their films. More than 1,000 funding awards are featured, and the incentives and tax breaks of 50 countries are explained in detail. The book is full of original case studies and interviews with notable film personnel. This comprehensive guide provides helpful ideas, valuable contacts, and decades of experience to help readers successfully fund their next film.
The Truth About Negotiations
Leigh L. Thompson | Ft Pr

The Truth About Negotiations

Regular price RM33.00 MYR RM18.00 MYR 45% off

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Goodreads rating: 3.76

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Leigh L. Thompson's book could be just the resource you're looking for if you're keen to sharpen your negotiation skills. Whether you're in sales, management, or simply looking to improve your day-to-day interactions, the 53 truths laid out here are bite-sized enough to grasp quickly yet powerful enough to make a real impact on your technique. Plus, the promise of better business relationships and win-win outcomes makes it a smart investment of your reading time.
Six Sigma for Green Belts and Champions : Foundations, DMAIC, Tools, Cases, and Certification - Thryft

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94% off est. retail
Recommended for individuals interested in learning Six Sigma methodology and its practical application. The book provides a pragmatic, user-friendly approach, including case studies, to support Green Belts and Champions in mastering DMAIC. With clear and detailed explanations, this book is an indispensable guide for managing Six Sigma to success.
The Portable MBA in Management - Thryft
Allan R. Cohen | Wiley

The Portable MBA in Management

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Goodreads rating: 3.24

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88% off est. retail
This book could be a good read for anyone interested in gaining practical knowledge about management principles and strategies. The Portable MBA in Management combines the latest theories and practices in leadership, negotiation, and organizational design. It offers valuable insights and tips to help you improve subordinate performance, develop effective negotiation skills, and navigate through organizational change. Whether you're an aspiring business leader or a seasoned executive, this book will equip you with the tools and knowledge to stay ahead of the competition. Happy reading!
Marketing for CEOs: Death or Glory in the Digital Age

RM73.00 MYR

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39% off est. retail
For any CEO or marketing professional feeling a bit adrift in the digital age, this book delivers clear, insightful guidance tailored to top decision-makers. Ben Legg, with his extensive background from McKinsey to Google, offers a no-nonsense approach to modern marketing strategies tied to generating real value. It's a brisk read that aims to empower you with practical knowledge and the confidence to question whether your marketing leadership is truly cutting it. If the digital marketing revolution interests you, this manifesto is your map and compass.

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