Personal Development Books

Our Personal Development section offers a world of insight and self-discovery. From transforming one’s mindset to building habits and routines for success, these books help unlock our potential. Whether you’re seeking guidance on productivity, emotional intelligence or mindfulness, find invaluable resources here.

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In Search of Excellence: Lessons from America's Best-Run Companies

Regular price RM41.00 MYR RM19.00 MYR 54% off

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86% off est. retail
As someone interested in business and management, "In Search of Excellence" could be a treasure trove for you. The book isn't just about theories; it's about practical examples from industry giants like IBM and 3M. Imagine sitting down to a masterclass with the biggest players in the game, sharing their hard-won insights on innovation, customer service, and leadership—all of which can give you a leg up in your professional endeavors.
The Power Principle: Influence With Honor

RM34.00 MYR

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73% off est. retail
If you're looking to inspire people genuinely, "The Power Principle" can be your guide. Blaine Lee offers insights that go beyond traditional persuasion tactics, focusing on leading with honor instead of fear. Picking up this book means you're ready to elevate your ability to influence others by rooting your approach in respect for their autonomy. It's insightful for anyone looking to create deeper connections and lead in a more meaningful way.
The Corporate Athlete Advantage: The Science of Deepening Engagement

RM15.00 MYR

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Imagine harnessing the rigor of an elite athlete's training and applying it to your career. That's the core benefit you'd get from this book. It's for ambitious professionals who recognize the edge that mental and physical discipline can bring to their work performance. If you're seeking not just to cope but to thrive under pressure, this could be your playbook for sustainable success.
Jesus, CEO
Laurie Beth Jones | Hyperion

Jesus, CEO

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Goodreads rating: 3.98

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If you're interested in a unique perspective on leadership, "Jesus, CEO" could be a refreshing read. Laurie Beth Jones takes an innovative approach by using Jesus' life and leadership style as a blueprint for modern business management. The book shines by intertwining spirituality with corporate strategy, making it a thought-provoking guide for those seeking to lead with integrity and inspire their teams in a meaningful way.
The 17 Indisputable Laws of Teamwork
John C. Maxwell | Thomas Nelson Inc

The 17 Indisputable Laws of Teamwork

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Goodreads rating: 4.16

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Recommendation: This book is a game-changer for anyone looking to enhance their teamwork skills. John C. Maxwell breaks down the 17 indisputable laws of teamwork, giving you the tools to become a valuable team player. Whether you're on a sports team, at work, or even in your personal life, this book will help you understand what it takes to build a successful team from the inside out. Don't miss out on the opportunity to unleash the power of effective teamwork in your life - grab a copy today!
Education for Judgment: The Artistry of Discussion Leadership

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This book could be a good read for teachers, educators, or anyone interested in improving their facilitation skills. Education For Judgment provides practical advice on how to lead engaging and productive group discussions. It offers strategies on how to navigate group dynamics, encourage independent thinking, and evaluate student participation. Mastering the art of discussion leadership can transform an average class into an extraordinary one, and this book shows you how.
God Is My CEO: Following God's Principles in a Bottom-Line World

RM33.00 MYR

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If you're feeling torn between your career ambitions and personal values, "God Is My CEO" could be a beacon of inspiration for you. Author Larry Julian doesn't just talk theory; he shares relatable stories from real executives who've navigated these choppy waters. It's about building a career that doesn't compromise your spiritual compass, and this book might just offer you the roadmap to merge profit with principles.
Find Your Strongest Life: What the Happiest and Most Successful Women Do Differently
Marcus Buckingham | Thomas Nelson Publishers

Find Your Strongest Life: What the Happiest and Most Successful Women Do Differently

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Goodreads rating: 3.85

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If you've been wondering how to balance personal success with a sense of genuine fulfillment, "Find Your Strongest Life" might just be the direction you're seeking. It delves into how women can harness their inner strengths to lead lives that resonate with purpose and joy. Marcus Buckingham offers insights that are grounded in research, making this a compelling read if you're on a quest to rediscover your passions and redefine 'having it all' on your own terms.
Getting Things Done When You Are Not in Charge
Geoffrey M. Bellman | Fireside

Getting Things Done When You Are Not in Charge

RM15.00 MYR

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Goodreads rating: 3.41

RM15.00 MYR

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If you've ever felt stuck in a position without control but still wanted to make a significant impact, "Getting Things Done When You Are Not in Charge" could resonate with you. Geoffrey M. Bellman's insights on leveraging influence despite a lack of formal power could transform how you approach your role and collaborate with others for success. This read might just be the catalyst for your personal leadership revolution.
The New Manager's Handbook: 24 Lessons for Mastering Your New Role

RM18.00 MYR

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This book is a must-read for new managers who want to navigate the challenges of their new role with ease. With 24 practical lessons, it provides valuable tips on delegation, performance reviews, strategic thinking, and more. Its concise format ensures that you can quickly grasp and apply the techniques, helping you become an effective and respected leader. By following the time-tested advice in The New Manager's Handbook, you'll gain the confidence you need to excel in your new position.
Organizational Communication for Survival : Making Work, Work - Thryft
James C. McCroskey, Virginia Peck Richmond  | Pearson

Organizational Communication for Survival : Making Work, Work

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Goodreads rating: 3.23

Regular price RM37.00 MYR RM22.00 MYR 41% off

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"Organizational Communication for Survival" is an excellent resource for anyone looking to improve their communication skills in a professional setting. The book offers practical advice and clear examples for effective communication, as well as a solid theoretical foundation. Its concise and straightforward approach makes it perfect for busy professionals who want to quickly improve their communication skills and succeed within their organizations.
Escape From Cluelessness - A Guide For The Organizationally Challenged - Thryft
Lee G. Bolman, Terrence E. Deal  | Amacom Books

Escape From Cluelessness - A Guide For The Organizationally Challenged

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Goodreads rating: 3.64

Regular price RM45.00 MYR RM15.00 MYR 67% off

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Feeling lost in the corporate maze? "Escape From Cluelessness" could be your compass. Bolman and Deal offer a humorous and insightful journey through the perplexities of modern work life. Imagine transforming workplace woes into a more positive experience — this book might just be your stepping stone to a more fulfilling career.
Making Six Sigma Last: Managing the Balance Between Cultural and Technical Change
George Eckes | Wiley

Making Six Sigma Last: Managing the Balance Between Cultural and Technical Change

Regular price RM78.00 MYR RM48.00 MYR 38% off

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Goodreads rating: 3.25

Regular price RM78.00 MYR RM48.00 MYR 38% off

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If you're managing a team or an entire business and aiming for long-lasting improvement, George Eckes's book could be a treasure trove for you. His conversational style makes complex concepts digestible, and his real-world examples will likely give you those 'aha!' moments that can inspire effective change. It's an upper-deck shot indeed for anyone looking to balance technical prowess with vital cultural shifts.
The Knowledge Evolution - Expanding Organizational Intelligence
Verna Allee | Routledge

The Knowledge Evolution - Expanding Organizational Intelligence

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Goodreads rating: 3.5

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If you're in management or part of a team that's looking to innovate and stay ahead in today's fast-paced, information-driven economy, "The Knowledge Evolution" might just be the guidebook you need. Verna Allee offers not only a deep dive into the mechanics of knowledge creation and sharing within organizations but also practical advice that can be applied to improve your company's intelligence. It's especially relevant if you're aiming to comprehend and implement knowledge management methodologies or simply looking to foster a more learning-centric workplace culture.
Bulletproof Your Job : 4 Simple Strategies To Ride Out The Rough Times AnD Come Out On Top At Work - Thryft

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This book is a great read for individuals who want to improve their job security and career advancement. Stephen Viscusi provides four simple strategies to navigate through challenging times at the workplace. He emphasizes the importance of being visible, easy, useful, and ready. With his anecdotal illustrations, readers can learn how to leverage their normal job titles, salaries, and tenures to improve their relationship with coworkers, visibility, and the ability to make their boss look good. This is a must-read for individuals who are looking to secure their job and thrive in their career.
Lifescripts for Managers
Mark Levine, Michael Caplan, Stephen M. Pollan  | Wiley

Lifescripts for Managers

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Goodreads rating: 3.71

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If you often find yourself searching for the right words during tough workplace conversations, "Lifescripts for Managers" could be your go-to guide. Those dialogue flowcharts are a game changer—they offer clear paths for you to follow during a variety of scenarios, whether it's discussing pay with your team or bringing up sensitive issues with higher-ups. It's like having a management coach in your pocket.
Working with Difficult People - Thryft
Solomon | Prentice Hall Press

Working with Difficult People

RM31.00 MYR

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Goodreads rating: 3.52

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Everyone's work day is filled with them--people who frustrate, impede, maneuver, undermine, plot, connive, and whine. This top communications consultant details specific techniques for handling all of them. Easy-to-follow scenarios for every situation are featured in this handy guide.
Just Ask Leadership: Why Great Managers Always Ask the Right Questions
Gary B. Cohen | Mcgraw-hill Education

Just Ask Leadership: Why Great Managers Always Ask the Right Questions

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Goodreads rating: 3.6

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If you're looking to transform the way you lead, "Just Ask Leadership" could be a game-changer for you. Gary B. Cohen showcases how impactful leadership stems from asking the right questions rather than issuing commands. This book might just flip your perspective on authority and influence, encouraging a more inclusive, interactive approach to guiding teams and organizations. It's perfect for those who want to foster a culture of shared responsibility and innovation.
Artists, Craftsmen, and Technocrats: The Dreams, Realities and Illusions of Leadership

RM52.00 MYR

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73% off est. retail
This is a thoughtful pick if you like business books that feel more human than managerial. Pitcher turns leadership into vivid personality portraits, showing how companies rise or unravel depending on who gets power. Readers who enjoy big ideas, organizational drama, and questioning conventional corporate wisdom will likely find it striking and memorable.
Relational Manager
Michael Schluter | Lion Books

Relational Manager

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Goodreads rating: 3.94

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Relational Manager emphasizes on the importance of building strong relationships in personal and professional life. It presents examples showing the impact of relational poverty on different aspects of our lives, and how strong relationships lead to better outcomes. The book provides practical tips and guidance for building, maintaining and repairing relationships at all levels.
A Consultant's Journey
Roger Harrison | Mcgraw-hill Book Co Ltd

A Consultant's Journey

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Goodreads rating: 4.0

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Following Roger Harrison's "A Consultant's Journey" is akin to walking beside a profound mentor with lessons steeped in authenticity. There's a richness which comes from his candid exploration of success and failure, an invaluable guide for professionals seeking to navigate the complexities of organizational development with a touch of personal wisdom and integrity. It's beyond a mere manual; it's a narrative that imparts insight and provokes thought, indispensable for those invested in personal and professional refinement.
Don't Sweat the Small Stuff at Work: Simple Ways to Minimize Stress and Conflict While Bringing Out the Best in Yourself and Others

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54% off est. retail
If work has been feeling overwhelming, give 'Don't Sweat the Small Stuff at Work' a read. Richard Carlson offers practical advice for staying calm and productive amidst office chaos. His techniques for handling deadlines, travel, and even the worst days can turn your work experience around, making each day more enjoyable and less stressful.
Straight to the Bottom Line®: An Executive's Roadmap to World Class Supply Management - Thryft

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If you're in a position to influence your company's procurement and supply chain strategies, "Straight to the Bottom Line" is a treasure trove of executive insight. It doesn't just lay out the immense potential benefits in dry numbers—it provides a clear strategic framework and actionable advice. By focusing on achievable improvements, it could be the guide that helps transform your company's operational efficiency and financial performance.
What You Accept Is What You Teach : Setting Standards for Employee Accountability - Thryft

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This book could be a good read for managers and team leaders looking to improve the performance of their employees. The author provides practical guidance on setting standards of performance, communicating effectively, and holding employees accountable for their actions. Readers will appreciate the emphasis on cultivating a culture of accountability and promoting improved performance.
Management - Thryft
Richard L. Daft | Harcourt College Pub

Management

RM197.00 MYR

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Goodreads rating: 3.78

RM197.00 MYR

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88% off est. retail
Management is a timeless classic that offers a comprehensive understanding of managerial thought and its application in today's modern workplace. With diverse examples, exercises, and applications in every chapter, readers can easily engage with the material. The book's most distinctive feature is its seamless integration of the latest workplace trends with traditional management concepts, ensuring that readers can learn how to lead and thrive in any organization. We highly recommend this book to anyone looking to unlock their management potential and enhance their managerial skills.
How to Manage: The Art of Making Things Happen - Thryft
Jo Owen | Prentice Hall

How to Manage: The Art of Making Things Happen

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Goodreads rating: 3.91

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"How to Manage" delivers a comprehensive playbook for anyone stepping into a management role or those already navigating it. Its conversational approach unpacks complex ideas into digestible steps, offering a bridge between management theory and the messier realities of leadership. It's like having a mentor at your fingertips, guiding you through every challenge with wisdom and wit. Perfect if you want to lead effectively without wading through dense academic jargon.
Crisis Leadership: How to Lead in Times of Crisis, Threat and Uncertainty
Tim Johnson | Bloomsbury Business

Crisis Leadership: How to Lead in Times of Crisis, Threat and Uncertainty

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Goodreads rating: 3.52

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If you're feeling the weight of uncertainty in your leadership role, "Crisis Leadership" could be a beacon of clarity for you. It dissects the daunting stages of a crisis and offers practical advice. The authors, Tim Johnson and Timothy Byron Johnson, draw from real-world scenarios to deliver strategies that could help you steady the ship in choppy waters, ensuring you and your team come out thriving on the other side.
Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works - Thryft

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If you're navigating the complexities of marketing across multiple countries, "Global Content Marketing" is your compass. Pam Didner breaks down the daunting task of engaging an international audience into manageable steps. By adopting her 4P's framework, you can craft a content strategy that transcends borders. This book could be a game-changer for your business, giving you the tools to expand your reach and influence on a global scale.
Hardball Selling: How to Turn the Pressure on, without Turning Your Customer Off - Thryft
Robert L. Shook | Sourcebooks

Hardball Selling: How to Turn the Pressure on, without Turning Your Customer Off

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Goodreads rating: 3.78

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If you're looking to join the elite top 5 percent of salespeople, "Hardball Selling" is the guide for you. Robert L. Shook shares his 17 years of experience in the trenches, teaching you the provocative and controversial tactics that will set you apart from the competition. This book will show you how to take control of the sale without turning your customer off, allowing you to close deals with confidence. Highly recommended by industry experts, "Hardball Selling" is a must-read for ambitious salespeople looking to up their game.
Rethinking the Future: Rethinking Business, Principles, Competition, Control & Complexity, Leadership, Markets, and the World

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If you're feeling like the current business models don't quite fit the future we're stepping into, "Rethinking the Future" might just be the guide you're looking for. With insights from leading thinkers including Covey and Senge, this book doesn't just critique the status quo; it offers a transformative lens through which to view leadership, competition, and organizational culture as we approach new horizons.
Quality Without Tears: The Art Of Hassle-Free Management - Thryft
Philip B. Crosby | Mcgraw Hill

Quality Without Tears: The Art Of Hassle-Free Management

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Goodreads rating: 3.69

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This book is a must-read for anyone wanting to improve their management skills and create a high-quality business without unnecessary stress and hassle. With practical advice and real-life examples, Philip B. Crosby guides readers on how to build quality into every aspect of their organization. The book's most distinctive feature is its ability to simplify complex management processes, providing clear and actionable strategies for achieving hassle-free management. With this book, readers can learn to streamline their operations, enhance productivity, and deliver exceptional results without the tears.
Moving Mountains: Lessons in Leadership and Logistics from the Gulf War - Thryft

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If you're fascinated by the combination of military strategy and the often-overlooked aspect of logistics, "Moving Mountains" might be the book for you. It provides a captivating first-hand account which could give you not just a history lesson, but also a masterclass in leadership and efficiency under pressure. General William G. Pagonis's insights could be especially invaluable if you're interested in management or just love learning about the behind-the-scenes of historical events.
What Matters Most : The Power of Living Your Values - Thryft
Hyrum W. Smith | Simon & Schuster

What Matters Most : The Power of Living Your Values

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Goodreads rating: 3.97

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If you're feeling adrift in life's ocean of options, "What Matters Most" is like a compass pointing you back to your true north. Hyrum W. Smith helps you identify what’s truly important to you and provides a practical approach to steer your life according to your deepest values. This isn't just another self-improvement book; it's a personal blueprint for a life of meaning and satisfaction.
The Grand Strategist - The Revolutionary New Management System

RM37.00 MYR

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88% off est. retail
If you're feeling bogged down by complex management theories that seem out of touch with the real-world hustle, "The Grand Strategist" could be a breath of fresh air. Mike Davidson distills the chaos into four straightforward questions that can guide anyone toward clearer, more effective leadership. Think of it as a compass that might help you navigate the rapidly changing landscapes of modern business with confidence. Plus, who wouldn't want to get more done and actually enjoy the process?
Moving the Needle: Get Clear, Get Free, and Get Going in Your Career, Business, and Life!
Joe Sweeney, Mike Yorkey  | Wiley

Moving the Needle: Get Clear, Get Free, and Get Going in Your Career, Business, and Life!

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Goodreads rating: 3.41

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If you're feeling stuck in your career or personal ambitions, "Moving the Needle" could be just the catalyst you need. It's a book that turns frustration into momentum, offering a structured strategy over nebulous dreams. Practicality is key here; it's for the doer in you who loves a clear roadmap to achieving goals. This isn't about lofty aspirations, but about carving a path to tangible progress.
Called to Serve: Creating and Nurturing the Effective Volunteer Board
Max DePree | Eerdmans

Called to Serve: Creating and Nurturing the Effective Volunteer Board

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Goodreads rating: 3.5

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If you're feeling a bit lost in the labyrinth of managing or being part of a nonprofit board, "Called to Serve" could be your guide. Max De Pree distills his extensive experience into wisdom that's both practical and accessible. It's like having a mentor in your pocket, helping you navigate the complexities of board responsibilities, relationships, and the leadership that can make or break your mission. This book doesn't just tell you what to do; it empowers you to make a real difference.
I Feel Great and You Will Too!: An Inspiring Journey of Success with Practical Tips on How to Score Big in Life - Thryft

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This book could be a good read for anyone who needs a boost of motivation and inspiration. Pat Croce's journey from the training room to the boardroom is a captivating tale of resilience and positivity. With his irrepressible attitude and practical tips on goal setting, communication, and creative thinking, readers are sure to be inspired to achieve greatness in their own lives. Plus, his "Ten Commandments of Customer Service" provide valuable insights for aspiring entrepreneurs. Get ready to feel great and score big in life!
Change or Die: The Three Keys to Change at Work and in Life
Alan Deutschman | Harper Business

Change or Die: The Three Keys to Change at Work and in Life

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Goodreads rating: 3.84

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If you've ever felt stuck or resistant to change in your personal or professional life, "Change or Die" could be a game-changer for you. Alan Deutschman presents a compelling narrative that not only highlights our natural aversion to change but also provides practical strategies for overcoming it. His three keys - relate, repeat, and reframe - are more than just steps; they're a new way of thinking about how we make decisions and embrace new possibilities. This book might just be the catalyst for the change you've been looking for.
Reengineering Handbook : Step-by-step Guide to Business Transformation - Thryft
Mark M. Klein, Raymond L. Manganelli  | Amacom Books

Reengineering Handbook : Step-by-step Guide to Business Transformation

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Goodreads rating: 3.5

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The Reengineering Handbook is an essential guide for managers and leaders looking to transform their businesses. The book provides practical steps for successful reengineering, including how to obtain employee buy-in, select the best reengineering methodology, and use the "rapid reengineering" action plan. Target the areas with the most opportunity for process redesign and stay on track until completion. With the help of this book, users will be able to turn their vision of a perfectly functioning organization into a reality.
Do As I Say, Not As I Did!: Gaining Wisdom In Business Through The Mistakes Of Highly Successful People - Thryft

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If you've dreamt of starting your own venture, this book is a trove of real-world sagacity. It's an unfiltered chronicle of the bumpy roads to success straight from those who navigated them. Let their hindsight give you foresight, as you learn the hard-earned lessons of these resilient business leaders. It's like chatting with a mentor who's been through the wringer and come out wiser on the other side.
Don't Oil the Squeaky Wheel: And 19 Other Contrarian Ways to Improve Your Leadership Effectiveness - Thryft
Wolf J. Rinke | Mcgraw Hill

Don't Oil the Squeaky Wheel: And 19 Other Contrarian Ways to Improve Your Leadership Effectiveness

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Goodreads rating: 3.62

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This book is for those who want to shake up their management practices and take a fresh approach to leadership. Wolf Rinke offers 20 unconventional techniques that will challenge your thinking and change the way you lead people. With his humorous and instructive style, Rinke shows you how to exceed customer expectations, focus on people, and empower your team by giving away your power. By implementing these strategies, you can improve efficiency, productivity, and workplace morale. Don't be afraid to break out of your management rut and achieve immediate results with this insightful guide.
Beyond Buzz: The Next Generation of Word-of-Mouth Marketing - Thryft
Lois Kelly | Amacom Books

Beyond Buzz: The Next Generation of Word-of-Mouth Marketing

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Goodreads rating: 3.6

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If you're intrigued by the power of modern marketing and crave a deeper understanding than just creating a buzz, 'Beyond Buzz' is for you. Lois Kelly dives into the art of message crafting that resonates deeply with customers. It's not just about the noise; it's about striking the right chord for effective, conversation-driven marketing. Read this if you're ready to elevate your word-of-mouth strategy from mere noise to a meaningful dialogue.
Seven Disciplines of a Leader					How to Help Your People, Team, and Organization Achieve Maximum Effectiveness - Thryft
Jeff Wolf | Wiley

Seven Disciplines of a Leader How to Help Your People, Team, and Organization Achieve Maximum Effectiveness

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Goodreads rating: 3.89

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If you're aiming to enhance your leadership skills, "Seven Disciplines of a Leader" might just be the mentor you can carry in your pocket. Jeff Wolf distills his executive coaching experience into a book that's both an inspirational roadmap and a practical toolkit for leaders at all levels. It's been the secret sauce for many top companies, and it could help you, your team, and your organization reach new heights of success.
The Company Of The Future - Meeting The Management Challenges Of The Communications Revolution - Thryft

The Company Of The Future - Meeting The Management Challenges Of The Communications Revolution

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Goodreads rating: 3.55

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The Company of the Future is an essential read for managers at all levels who want to stay ahead in our rapidly changing digital landscape. The book emphasizes the need to embrace and exploit the technology that is disrupting traditional business models, and to focus on building strong relationships among employees, customers, suppliers, and partners. Cairncross lays out ten critical capabilities for success in this new era, making this book a valuable roadmap for navigating the challenges and opportunities of the communications revolution.
Smiling Tiger, Hidden Dragon
John Ng | Armour Publishing

Smiling Tiger, Hidden Dragon

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Goodreads rating: 3.38

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If you often find yourself at odds with colleagues or family, "Smiling Tiger, Hidden Dragon" could be the guide you need. John Ng explores conflict resolution in a way that promotes personal growth and better relationships. It's a valuable read for anyone looking to turn confrontations into positive interactions and build stronger bonds.
Making a Life, Making a Living®: Reclaiming Your Purpose and Passion in Business and in Life - Thryft

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If the hustle and sometimes sterile ambition of the corporate world is starting to wear you down, Mark Albion's book could serve as a roadmap to aligning your professional aspirations with your personal values. You'll find solace in the blend of practical career advice with a more profound quest for spiritual balance. It could be that missing piece for harmonizing your life's work with your inner self.
Leadership
Rudolph W. Giuliani | Little, Brown Book Group

Leadership

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Goodreads rating: 3.69

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If you're fascinated by the intersection of politics and crisis management, Giuliani's "Leadership" could offer valuable insights. This book delves into the experiences of New York's former mayor, focusing on his leadership style and decisions during tumultuous times. You might find it particularly intriguing if you're looking to understand leadership under pressure.
The One Thing You Need to Know About Great Managing, Great Leading, and Sustained Individual Success

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60% off est. retail
This book is essential for those looking to improve their leadership skills. Buckingham distills the complex topic of leadership into one fundamental idea: great leaders play to their strengths and the strengths of those around them. Through personal anecdotes and practical advice, he offers actionable steps for anyone looking to improve their management and leadership skills, making it an ideal read for managers and aspiring leaders alike.
Leadership-Driven HR: Transforming HR to Deliver Value for the Business
David S. Weiss | Jossey-bass

Leadership-Driven HR: Transforming HR to Deliver Value for the Business

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Goodreads rating: 4.56

Regular price RM67.00 MYR RM19.00 MYR 72% off

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85% off est. retail
If you're in HR or management, 'Leadership-Driven HR' by David S. Weiss might really resonate with you. This book steers away from traditional HR roles as mere support functions and encourages a strategic, leadership-centered approach. Weiss arms you with practical strategies to make HR a powerful force in driving business success, ensuring you look at your department—and its impact on the company's bottom line—in a whole new light.
Advertising and Promotion: An Integrated Marketing Communications Perspective - Thryft

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Belch/Belch 8th edition continues its advertising focus with an emphasis on IMC. It includes comprehensive coverage of agency issues and creative work related to the IMC mix. The authors emphasize the importance of utilizing various tools such as advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling to communicate with consumers effectively. The book reflects the shift towards implementing an integrated marketing communications strategy and highlights the significance of using all available promotional tools to convey a unified message to consumers. The integrated marketing communications perspective discussed in the text is crucial for understanding modern business practices.

Why Invest in Personal Development?

Personal development is after all an ongoing journey, and necessary for all of us! Here at Thryft, our collection spans relevant topics such as mindfulness, productivity and emotional intelligence. Learn from thought leaders, who can offer perspectives that empower you to achieve personal growth and fulfilment. Help yourself to our collection if you desire to improve yourself, one book at a time.