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The First Mile: A Launch Manual for Getting Great Ideas Into the Market

by Scott D. Anthony
RM62.00 MYR
The First Mile: A Launch Manual for Getting Great Ideas Into the Market
The First Mile: A Launch Manual for Getting Great Ideas Into the Market

Innovator's guide: from idea to market success.

If you're nurturing a spark of innovation and looking for guidance on how to bring it to fruition, "The First Mile" is the companion you need. Scott Anthony doesn't just understand the common pitfalls that await you; he provides actionable insights and strategic tools to help you navigate the treacherous journey from idea to impactful product. The mix of anecdotes from his experience and practical advice makes this book not only inspiring but also incredibly useful for anyone poised to make their mark with a fresh innovation.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The First Mile: A Launch Manual for Getting Great Ideas Into the Market

by Scott D. Anthony
RM62.00 MYR
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781422171769
Authors: Scott D. Anthony
Publisher: Harvard Business School Pr
Date of Publication: 2014-05-06
Format: Hardcover
Related Collections: Business, Personal Development
Related Topics: Entrepreneurship, Management, Personal Development, Leadership, Business
Goodreads rating: 4.0
(rated by 114 readers)

Description

You have a great idea, now what? That first mile—where an innovation moves from an idea on paper to the market—is often plagued by failure. In fact, less than one percent of ideas launched by big companies end up having real impact. The ideas aren’t the problem. It’s the process. The First Mile focuses on the critical moment when an innovator moves from planning to reality. It is a perilous place where hidden traps snare entrepreneurs and roadblocks slow innovators inside large companies. In this practical and enlightening manual, strategic adviser Scott Anthony equips innovators with new tools, questions, and examples to speed through this crucial early stage of innovation. You’ll learn how to evaluate your idea’s strengths and weaknesses using the “DEFT” process—Document, Evaluate, Focus, and Test; discover fourteen recipes from an “experiment cookbook” to gain confidence in your idea or business; understand why “spinouts,” “wrong turns,” and other challenges commonly trip up innovation—and the practical strategies you can use to avoid them; and explore why innovators need to seek chaos in an age of constant change—and other essential leadership skills. Drawing on his decade of experience as an innovation adviser and investor, Anthony describes hard-won lessons from disruptive start-ups and global giants alike. The First Mile will give you the knowledge and confidence to travel this perilous—but ultimately promising—terrain. The first mile can be
 

Innovator's guide: from idea to market success.

If you're nurturing a spark of innovation and looking for guidance on how to bring it to fruition, "The First Mile" is the companion you need. Scott Anthony doesn't just understand the common pitfalls that await you; he provides actionable insights and strategic tools to help you navigate the treacherous journey from idea to impactful product. The mix of anecdotes from his experience and practical advice makes this book not only inspiring but also incredibly useful for anyone poised to make their mark with a fresh innovation.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.