Personal Development Books

Our Personal Development section offers a world of insight and self-discovery. From transforming one’s mindset to building habits and routines for success, these books help unlock our potential. Whether you’re seeking guidance on productivity, emotional intelligence or mindfulness, find invaluable resources here.

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This Business Has Legs: How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze

Regular price RM41.00 MYR RM22.00 MYR 46% off

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85% off est. retail
If you're curious about the mechanisms that turn simple ideas into marketplace gold, "This Business Has Legs" could be a fascinating read. The story behind the Thighmaster is not just about the product but an entrepreneurial spirit. Peter Bieler's journey will give you an authentic inside look at how infomercial marketing can create massive success, which might inspire your own business adventures.
Rich Dad's Retire Young Retire Rich: How to Get Rich Quickly and Stay Rich Forever!

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81% off est. retail
"Rich Dad's Retire Young, Retire Rich" is a great read for anyone who is looking to achieve financial freedom and retire early. Kiyosaki's book provides practical advice on how to build wealth and achieve long-term financial stability. The most unique aspect of the book is Kiyosaki's focus on developing a mindset of abundance instead of scarcity. Readers will learn about the importance of financial education, investing in assets, and living below their means. Overall, this book is a great resource for anyone looking to take control of their finances and achieve financial freedom.
Opportunity: How to Win in Business & Create a Life You Love
Eben Pagan | Hay House Business

Opportunity: How to Win in Business & Create a Life You Love

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Goodreads rating: 3.98

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Whether you're looking to enhance your career, improve your personal relationships, or boost your health, "Opportunity" illuminates the path to recognizing and seizing the chances that come your way. Eben Pagan's blend of entrepreneurial wisdom encourages a proactive approach to building a life that aligns with your ambitions and values. It's perfect for those ready to take control of their success across various aspects of life.
The Disney Way: Harnessing the Management Secrets of Disney in Your Company

RM56.00 MYR

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If you’re aspiring to bring a touch of Disney's magic into your business practices, "The Disney Way" is an essential read. It's not just about enchanting tales or animated characters; it's a deep dive into a corporate culture that has fostered innovation and unparalleled customer satisfaction. By exploring the four core principles that define Disney's approach, you stand to gain insights that could transform your organization's strategy and operational philosophy.
Proactive Selling: Control the Process-Win the Sale - Thryft
William "Skip" Miller | Amacom Books

Proactive Selling: Control the Process-Win the Sale

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Goodreads rating: 3.77

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If you're in sales and looking to enhance your approach, "Proactive Selling" could be the edge you need. It's not just about closing a deal; it's about understanding and focusing on the buyer throughout the process. This book offers tactics that help you keep the buyer’s needs and mindset at the forefront, which in turn can increase your success rate.
Chicken Soup for the Entrepreneur's Soul
Jack Canfield, Dahlynn McKowen, Mark Victor Hansen  | Hci

Chicken Soup for the Entrepreneur's Soul

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Goodreads rating: 3.97

Regular price RM71.00 MYR RM41.00 MYR 42% off

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If you've ever considered forging your own path, "Chicken Soup for the Entrepreneur's Soul" may resonate deeply with you. It's a treasure trove of motivational tales that reveal the heart and resolve required to start your own venture. These stories don't just highlight success; they delve into the grit and passion that define the entrepreneurial spirit. Whether you're at the dawn of your journey or in need of a push to keep going, this book offers a dose of encouragement from those who've walked the path before you.
Marketing Management: An Asian Perspective - Thryft
Philip Kotler | Pearson College Div

Marketing Management: An Asian Perspective

RM56.00 MYR

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Goodreads rating: 3.85

RM56.00 MYR

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If you're diving into marketing with an interest in the Asian market dynamics, this book is like having a seasoned guide. Philip Kotler's 'Marketing Management: An Asian Perspective' gives you a front-row seat to the complexities and cultural nuances of marketing in a rapidly changing Asia. It bridges global marketing theories with the realities of the Asian economic landscape, making it incredibly relevant for students and professionals eager to understand marketing through an Eastern lens.
Cash in a Flash: Fast Money in Slow Times
Mark Victor Hansen, Robert G. Allen, Daryl Allen  | Crown Business

Cash in a Flash: Fast Money in Slow Times

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Goodreads rating: 3.57

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If you’re someone striving for financial betterment, particularly in an economy that's not doing you any favors, "Cash in a Flash" might be the guide you're looking for. Mark Victor Hansen and Robert G. Allen package their experience into actionable strategies, focusing on creating income streams that last. What sets this book apart is the promise of real results in just a quarter of a year, using what you already possess. It's tailored for the aspirational individual ready to put their existing talents to work.
The Circle of Innovation: You Can't Shrink Your Way to Greatness
Tom Peters | Knopf

The Circle of Innovation: You Can't Shrink Your Way to Greatness

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Goodreads rating: 3.9

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If you're feeling stuck in a rut with traditional management approaches, "The Circle of Innovation" is a breath of fresh air. Thomas J. Peters doesn't just tell you to think outside the box; he dismantles the box with dynamic graphics and provocative insights. It's for forward-thinkers eager to embrace challenges and transform their leadership style.
Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them

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If you've ever wondered how products capture the zeitgeist before it's even defined, "Selling Blue Elephants" provides a captivating insight. It explores a groundbreaking method for product development that will intrigue anyone with a keen interest in marketing or anyone who's fascinated by how consumer needs are anticipated and met, sometimes even before consumers themselves are aware of them.
High Touch Selling - Thryft
John Savage, CLU | Longman Trade/caroline House

High Touch Selling

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Goodreads rating: 4.71

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Leapfrogging: Harness the Power of Surprise for Business Breakthroughs
Soren Kaplan | Berrett-koehler Publishers

Leapfrogging: Harness the Power of Surprise for Business Breakthroughs

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Goodreads rating: 3.34

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If you're feeling stuck in the same old business routines, "Leapfrogging" offers a fresh perspective that challenges conventional wisdom. Kaplan's LEAPS process could be the shake-up you need to inject life into your strategies and energize your team towards unexpected, game-changing innovations. It's particularly suited for those ready to reframe uncertainty as an asset rather than a liability.
Growth IQ: Master the 10 Paths to Grow Your Business
Tiffani Bova | Pan

Growth IQ: Master the 10 Paths to Grow Your Business

Regular price RM37.00 MYR RM19.00 MYR 49% off

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Goodreads rating: 4.07

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If you're feeling stuck or uncertain about how to push your business forward, "Growth IQ" might just be the roadmap you need. Tiffani Bova presents a practical framework tailored for today's fast-paced, personalized world. The case studies of companies like GE, John Deere, and Marvel offer a real-world peek into successful growth strategies, and could inspire you to craft a winning approach for your own venture.
Do As I Say, Not As I Did!: Gaining Wisdom In Business Through The Mistakes Of Highly Successful People - Thryft

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If you've dreamt of starting your own venture, this book is a trove of real-world sagacity. It's an unfiltered chronicle of the bumpy roads to success straight from those who navigated them. Let their hindsight give you foresight, as you learn the hard-earned lessons of these resilient business leaders. It's like chatting with a mentor who's been through the wringer and come out wiser on the other side.
IPhone Millionaire: How To Create And Sell Cutting-Edge Video - Thryft
Michael Rosenblum | Mcgraw Hill

IPhone Millionaire: How To Create And Sell Cutting-Edge Video

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Goodreads rating: 3.72

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If you're looking to turn your video-making hobby into a career, "iPhone Millionaire" might just be your roadmap to success. Michael Rosenblum offers practical insights on how to leverage the power of your smartphone to create compelling content that could potentially rake in revenue. It's especially engaging for creative minds ready to explore the fusion of technology and entrepreneurship.
Bypassing No in Business : Selling Your Ideas with Ease: New Body Language and Influence Strategies to Eliminate or Reduce Resistance to Anything - Thryft

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This book provides practical strategies to help overcome resistance in business settings, to increase sales and become more persuasive. It includes cutting-edge research on body language, which can be applied to make selling more fun. Users will appreciate the author's focus on reducing resistance and making the selling process more effective.
SuperBusiness: How I Started SuperJam from My Gran's Kitchen - Thryft
Fraser Doherty | Capstone

SuperBusiness: How I Started SuperJam from My Gran's Kitchen

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Goodreads rating: 4.08

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If you're nursing a beautiful idea—or perhaps a recipe—that feels too small to soar, "SuperBusiness" could be the nudge you need. Fraser Dountery's journey from homemade jam to household name isn't just inspirational, it's a blueprint for anyone looking to sprinkle a little sweetness on their entrepreneurial dreams. Plus, you get to indulge in the tale of a community project turned worldwide success. Who knows, it might just jar loose your own ambitions.
How to Write a Marketing Plan - Creating Success
John Westwood | Kogan Page Ltd

How to Write a Marketing Plan - Creating Success

Regular price RM33.00 MYR RM15.00 MYR 55% off

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Goodreads rating: 3.34

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If you're feeling overwhelmed about creating a marketing plan for your new venture or just want to refine your approach to marketing, this book is a handy tool. It translates complex marketing strategy into a series of actionable steps, and the included exercises effectively turn theory into practical skills. It's like having a mentor to guide you through crafting a plan tailored for your business's success.
Marketing Management: Asian Perspectives - Thryft

RM30.00 MYR

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88% off est. retail
This book is highly recommended for professionals in the marketing field who are seeking to understand the unique challenges of Asian markets. It offers practical insights into the behavior of Asian consumers and markets, providing updated empirical data and country-by-country analyses. The addition of new marketing examples from China, Hong Kong, and India, as well as end-of-chapter concept applications, make it a valuable resource for real businesses facing marketing challenges in Asia.
Ready for Anything: 52 Productivity Principles for Getting Things Done
David Allen | Penguin Books

Ready for Anything: 52 Productivity Principles for Getting Things Done

Regular price RM33.00 MYR RM22.00 MYR 33% off

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Goodreads rating: 3.86

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This book could be a good read for a user who wants to boost their productivity and learn practical strategies to improve their work and personal life. David Allen shares 52 proven methods to clear the mind, focus attention, and take action to achieve more in less time. With his wit and inspiration, Allen shows readers how to reduce stress, increase energy, and ultimately work and live at their very best. Get ready to unleash your productivity potential with this book.
Progressive Partnerships: The Future of Business
Callum Laing | Rethink Press

Progressive Partnerships: The Future of Business

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Goodreads rating: 4.14

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If you've hit a growth plateau and are looking to catalyze your business's expansion, "Progressive Partnerships" can be the game-changer you need. Callum Laing lays out an accessible roadmap to foster and leverage partnerships that can drive your enterprise forward. Imagine unlocking new opportunities where you are the one being sought after for collaborations—that's the future of business Laing envisions for his readers.
Jobshift: How to Prosper in a Workplace Without Jobs
William Bridges | Da Capo Lifelong Books

Jobshift: How to Prosper in a Workplace Without Jobs

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Goodreads rating: 3.71

Regular price RM41.00 MYR RM15.00 MYR 63% off

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If you've ever felt anxious about job security, "Jobshift" by William Bridges offers compelling insights. It's not just a gaze into the crystal ball of employment's future; it's practical wisdom for adapting to an evolving work world. Bridges presents a fresh perspective, crucial for anyone looking to thrive professionally amidst the rise of short-term work and disappearing traditional jobs.
Nothing Ventured, Nothing Gained : Clearing the Way to Success - Thryft
Roger Fritz | Inside Advantage Publications

Nothing Ventured, Nothing Gained : Clearing the Way to Success

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Goodreads rating: 3.71

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"Nothing Ventured, Nothing Gained" is an insightful guide for individuals and businesses looking to improve their performance and achieve success. Dr. Roger Fritz, a renowned expert in performance-based management and change, offers practical advice and techniques to overcome obstacles and achieve lasting improvement. The book's unique strength lies in its focus on the individual and their personal journey towards success, making it a valuable read for anyone looking to take their career or business to the next level.
30 Days to Online PR & Marketing Success
Gail Z. Martin | Weiser

30 Days to Online PR & Marketing Success

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Goodreads rating: 3.64

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If you're aiming to amplify your brand's online presence without breaking the bank, "30 Days to Online PR & Marketing Success" could be your guide. Gail Z. Martin meticulously lays out actionable steps to harness the power of online PR and marketing. Imagine elevating your product's visibility globally, tapping into the tricks that deliver results, all orchestrated in digestible daily efforts that fit even the busiest schedule.
Not Just a Living: The Complete Guide to Creating a Business That Gives You a Life
Mark Henricks | Basic Books

Not Just a Living: The Complete Guide to Creating a Business That Gives You a Life

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Goodreads rating: 3.4

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If you've been craving a job that complements your lifestyle rather than dictates it, "Not Just a Living" could resonate with you. Mark Henricks blends personal experiences with actionable advice to help you assess if entrepreneurship suits you. Imagine ditching the 9-to-5 grind to pursue a passion project that also pays the bills — this book is the first step towards that vision. It's a must-read for anyone on the verge of swapping corporate chains for creative freedom.
Child-Care Service - Entrepreneur Magazine's Start-Ups
Jacquelyn Lynn | Entrepreneur Press

Child-Care Service - Entrepreneur Magazine's Start-Ups

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Goodreads rating: 3.25

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If you're toying with the idea of stepping into the food industry, this book could be a great asset. It compiles various business models—cafes to catering—into one resource, which could potentially save you hours of research. Plus, as it's from 2001, it might provide foundational insights complemented by a touch of nostalgia.
Sell the Feeling: The 6-Step System That Drives People to Do Business With You

RM33.00 MYR

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60% off est. retail
Sell the Feeling can be a valuable read for anyone who wants to improve their selling skills. It provides a unique perspective on the role of emotions in the buying and selling process, and offers a practical six-step process for influencing clients and customers. The book's entertaining and inspiring story format, coupled with off-the-wall cartoons, makes it easy to understand and retain. Its distinctive feature is that it teaches readers not only how to master their buyers' psychology but also their own "inner game" of selling. Overall, readers are likely to find this book a valuable addition to their selling toolkit.
Profit From The Asian Recovery
Adam Khoo | Adam Khoo Learning Technologies Group Pte Ltd

Profit From The Asian Recovery

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Goodreads rating: 3.88

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If you're an investor looking for the next frontier of growth, "Profit From The Asian Recovery" might be the compass you need. The authors argue that Asia's emerging markets, especially China, hold the keys to unparalleled investment opportunities. Taking lessons from historical stock market patterns and providing tactical investment strategies, this book could be a valuable addition to your financial literacy toolkit, especially if you're keen on diversifying internationally.
The Rules of Management: A Definitive Code for Managerial Success

RM33.00 MYR

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If you've ever felt like management is a mysterious art, "The Rules of Management" could demystify it for you. Richard Templar offers a straightforward guide to navigating complex workplace dynamics while focusing on personal and team success. The book's practicality shines in its ability to make the reader feel like they're gaining insider knowledge, equipping them with the tools to not just survive, but thrive as a manager.
SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs

RM37.00 MYR

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Considering you're keen to amplify your business's digital footprint, "SEO for Growth" could be the toolkit you're looking for. The book is a roadmap for modern marketing techniques, focusing on driving organic traffic to your website. With guidelines that have evolved alongside the digital marketplace, it’s a resource that could help you stay ahead of SEO trends and harness the potential of online searches to your business's advantage.
Paradigms : The Business of Discovering the Future - Thryft
Joel A. Barker | Harperbusiness

Paradigms : The Business of Discovering the Future

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Goodreads rating: 3.98

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This book could be a good read for anyone interested in staying ahead of the game in their business or profession. Joel Barker explains how to identify paradigm shifts, adapt to change, and make the most out of new trends. With concrete examples and predictions for the future, this book will help you navigate uncertainty and improve your results. It's a practical guide to spotting future trends and maximizing your success.
You Call the Shots: Succeed Your Way and Live the Life You Want with the 19 Essential Secrets of Entrepreneurship

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If the entrepreneurial itch has been nagging at you, "You Call the Shots" might just be the scratch you need. Cameron Johnson's journey is as inspiring as it is instructive, proving you don't need a mountain of cash or a shiny degree to make it big. It's for anyone who dreams of taking the reins, especially if you're looking for a young voice to echo your own ambitious whispers.
International Project Management - Thryft
Kathrin Koster | Sage Publications Ltd

International Project Management

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Goodreads rating: 4.15

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If you find yourself juggling projects with teams that span continents and cultures, this book will be your guide. It lays out the complexity of managing projects outside of a single-country context and provides insights on how to synchronize methods, expectations, and practices in a clear, accessible way. Kathrin Köster offers both the theoretical underpinnings and the practical applications of international project management, equipping you with the skills to lead with confidence across borders.
Ownership Spirit: The One Grand Key That Changes Everything Else
Dennis R. Deaton | Quma Learning Systems

Ownership Spirit: The One Grand Key That Changes Everything Else

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Goodreads rating: 4.14

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The book "Ownership Spirit" is a must-read for anyone looking to take control of their life and circumstances. Through the principles, skills, and tools shared in this book, readers will gain the power to unlock their limitless potential. This book offers practical guidance and inspiration to help readers achieve personal and professional success.
Internet Riches: The Simple Money-Making Secrets of Online Millionaires
Scott Fox | Amacom

Internet Riches: The Simple Money-Making Secrets of Online Millionaires

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Goodreads rating: 3.24

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If you're contemplating diving into the realm of online entrepreneurship, "Internet Riches" is akin to a treasure map for sprouting digital magnates. Scott Fox demystifies the path to building a thriving online business, often with little to no startup capital. His hands-on approach marries motivational anecdotes with practical strategies, making it less about the pipe-dream of internet riches and more about actionable steps you can take. Whether part-time hustles or full-time endeavors, this book could light the path to your own dot-com success story.
Net Profit - How to Succeed in Digital Business
David Soskin | John Wiley & Sons Inc

Net Profit - How to Succeed in Digital Business

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Goodreads rating: 3.89

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"Net Profit" is like a navigational compass for aspiring digital entrepreneurs. David Soskin shares his firsthand experiences and practical advice, turning the often daunting online marketplace into a map of opportunities. Whether you're looking to launch a startup or amplify your existing digital presence, this book is a treasure trove of insider tips that can steer you toward success.
The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business - Thryft

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This book is perfect for creative professionals who want to turn their talent into a thriving business. Learn how to effectively organize, market yourself, manage employees, and build equity. With practical, real-world answers to common business questions, this comprehensive guide will help you navigate the business side of creativity and achieve financial success while doing what you love. Let your creativity soar and your business thrive with this invaluable resource.
The New Marketing Manifesto : The 12 Rules for Building Successful Brands in the 21st Century - Thryft
John Grant | Texere

The New Marketing Manifesto : The 12 Rules for Building Successful Brands in the 21st Century

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Goodreads rating: 3.91

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The New Marketing Manifesto provides a fresh approach to marketing methods that are designed to build successful brands in today's social world. By incorporating new marketing techniques and strategies, this book provides readers with the tools needed to navigate a rapidly changing marketplace. Users who have read this book before may have appreciated its ability to provide a relevant and contemporary perspective on marketing.
The Only Investment Guide You'll Ever Need
Andrew Tobias | Harvest Books

The Only Investment Guide You'll Ever Need

RM148.00 MYR

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Goodreads rating: 3.9

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If you feel overwhelmed by the complex jargon of investing, this book could be your financial ally. Andrew P. Tobias has a knack for breaking down intimidating concepts into bite-sized, understandable pieces. It's like having a wise, witty friend guiding you through the maze of investing, ensuring you feel confident and equipped to make those all-important financial decisions for your future.
Innovation Management and New Product Development - Thryft
Paul Trott | Pearson

Innovation Management and New Product Development

RM89.00 MYR

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Goodreads rating: 3.77

RM89.00 MYR

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88% off est. retail
As you're diving into the complexities of innovation and product development, this book stands as a comprehensive guide that connects academic theories with the real-world challenges of managing innovation. With its clear and accessible style, it brings to light the multifaceted nature of innovation management, aligning it with technology and knowledge management, and weaving them into the fabric of new product development. If staying ahead of the curve and understanding the intricacies of how companies innovate excites you, this book is designed to equip you with the insights necessary to navigate and lead in a world where innovation is key to success.
Making a Life, Making a Living®: Reclaiming Your Purpose and Passion in Business and in Life - Thryft

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If the hustle and sometimes sterile ambition of the corporate world is starting to wear you down, Mark Albion's book could serve as a roadmap to aligning your professional aspirations with your personal values. You'll find solace in the blend of practical career advice with a more profound quest for spiritual balance. It could be that missing piece for harmonizing your life's work with your inner self.
Catch! - A Fishmonger's Guide to Greatness

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Maybe you're not tossing salmon across a market, but you'll find universal truths in "Catch!" that can transform your work atmosphere. The engaging tales from Pike Place fishmongers serve as metaphors for team building and leadership. You'll not only delight in their energy but also glean insights to apply to any business or team, making your daily hustle not only more effective but more enjoyable.
Secrets of Great Rainmakers: The Keys to Success and Wealth
Jeffrey J. Fox | Hachette Books

Secrets of Great Rainmakers: The Keys to Success and Wealth

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Goodreads rating: 3.69

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If you're looking to sharpen your competitive edge and truly stand out, "Secrets of Great Rainmakers" is an essential guide. The author, Jeffrey J. Fox, has a knack for distilling insights from the best in the business. You'll find a treasure trove of strategies here that are not just effective, but also bring a fresh perspective to success and wealth, making it a compelling read for budding entrepreneurs and established professionals alike.
Peter Drucker
Robert Heller | Dk Publishing

Peter Drucker

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Goodreads rating: 3.64

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Imagine being mentored by the father of modern management. This book distills Peter Drucker's revolutionary ideas into actionable masterclasses. Whether you're a budding entrepreneur or a seasoned executive, Drucker's wisdom could be the compass you need to navigate the ever-changing business landscape. It's a compact guide with a powerful punch.
Tomorrow People : Future Consumers and How to Read Them - Thryft

Tomorrow People : Future Consumers and How to Read Them

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Goodreads rating: 3.36

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The Tomorrow People is a must-read for anyone interested in understanding consumer behavior and anticipating future trends. Raymond's insight into emerging lifestyles and cultural changes will help readers map, predict, and respond to market trends before competitors, and create new products, services and brands that deliver future profits. This book teaches you how to read people rather than reports and shift your business to a more customer-centric approach.
How to Create an Income for Life - Thryft
Margaret Lomas | Wrightbooks

How to Create an Income for Life

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Goodreads rating: 3.65

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If you're looking at firming up your finances with an eye on the future, Margaret Lomas' insights could be invaluable. This isn't about overnight riches; it's a guide with practical steps to create a steady, reliable income stream for life. If you're eager to set a solid foundation for your financial well-being, this book seems like a tool that can help make complex strategies understandable and attainable.
Doing Business in China For Dummies - Thryft
Carson Block, Robert Collins  | For Dummies

Doing Business in China For Dummies

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Goodreads rating: 3.59

Regular price RM37.00 MYR RM15.00 MYR 59% off

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86% off est. retail
"Doing Business in China For Dummies" is a helpful guide for anyone interested in conducting business in China. Written in plain English, it provides a comprehensive overview of the Chinese market and its bureaucracy, while also offering tips on language barriers, travel, and converting money. Readers will appreciate the navigational aids and cheat sheets, making it easy to find information quickly. The book also adds a touch of humor, making it an enjoyable read for anyone interested in expanding their business into China.
Why Entrepreneurs Eat Bananas - Thryft
Simon Tupman | Marshall

Why Entrepreneurs Eat Bananas

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Goodreads rating: 3.72

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75% off est. retail
This book offers practical tips on how to connect with customers, win new ones, improve relationships with colleagues, and create a better personal life. It empathizes with entrepreneurs and provides "best practices" that will lead to sustained success in business and a more satisfying life. The author's use of bananas as a metaphor for energy and quick fuel underscores his message of the importance of energy-boosting tips and advice for entrepreneurs.
Photographer's Market Guide to Building Your Photography Business
Vik Orenstein | Penguin Publishing Group

Photographer's Market Guide to Building Your Photography Business

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Goodreads rating: 3.64

Regular price RM52.00 MYR RM30.00 MYR 42% off

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73% off est. retail
If you've got a knack for photography and a dream of turning it into a career, this book is like a mentor guiding you through the business landscape. It'll offer you practical advice to navigate the complexities of marketing, legalities, and financial management, which are often stumbling blocks for creatives. Consider this your blueprint for turning passion into profession.
Profit Patterns : 30 Ways to Capture Profit for Your Business - Thryft
Ted Moser, James A. Quella, Kevin Mundt  | Crown Business

Profit Patterns : 30 Ways to Capture Profit for Your Business

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Goodreads rating: 3.78

Regular price RM22.00 MYR RM19.00 MYR 14% off

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86% off est. retail
Profit Patterns provides a comprehensive guide to understanding the fast-changing business landscape of today. With practical strategic ideas, a repertoire of moves and countermoves, and real-life examples from major companies, this book can help entrepreneurs, managers, investors, and key talent anticipate and capitalize on emerging opportunities before the competition does. Its unique mental operating system for winning in a constantly shifting environment makes it a must-read for anyone looking to unlock business success.

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