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Transform marketing into authentic, passionate conversations.
If you're looking to reinvent the way you engage with customers, "The Passion Conversation" is a treasure trove of insights. It's not just a guide; it's an invitation to understand the heart of your business and how to kindle genuine conversations rooted in passion. Dive into this book to see not only increased chatter about your brand but also a more vibrant community of supporters and customers.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale
The Passion Conversation - Understanding, Sparking, and Sustaining Word of Mouth Marketing
Regular price
RM34.00 MYR
Now RM30.00 MYR
Save 12%
Compare to estimated retail price: RM100.00 MYR
- Unit price
- / per
The item you've got your eye on is secondhand. You probably already know that, but just in case!
The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.
Save 16%
Save 17%
Save 21%
Save 12%
ISBN: 9781118533338
Authors:
Robbin Phillips
Publisher: Wiley
Date of Publication: 2013-08-26
Format: Hardcover
Goodreads rating: 3.85
(rated by 87 readers)
Description
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business. The Passion Conversation will change your perspective on marketing by: The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Transform marketing into authentic, passionate conversations.
If you're looking to reinvent the way you engage with customers, "The Passion Conversation" is a treasure trove of insights. It's not just a guide; it's an invitation to understand the heart of your business and how to kindle genuine conversations rooted in passion. Dive into this book to see not only increased chatter about your brand but also a more vibrant community of supporters and customers.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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