Nature

This book, "Minding Your Business - Profits That Restore The Planet," is a thought-provoking guide for anyone interested in the intersection of business and environmental sustainability. Horst M. Rechelbacher, the founder of Aveda and Intelligent Nutrients, shares his personal journey as an eco-preneur and provides compelling arguments for why practicing environmentally sound business is not only ethical but also profitable. Rechelbacher's emphasis on sustainable agriculture and indigenous products, as well as his commitment to phasing out toxic ingredients in cosmetics, make this book a valuable resource for anyone looking to make a positive impact through their business endeavors. It's a wake-up call for mindful entrepreneurs who believe in the power of enlightened capitalism to create a healthier and more abundant future for all.