Free delivery on all orders above RM80 to Malaysia
Get 10% off all year round! Join Thryft Club

Your cart

Your cart is empty

Check out these collections!

Bestselling Fiction
Bestselling Nonfiction
Bestselling Books for Children
Vintage and Rare Books
Vinyl Records
Women's Clothing
Men's Clothing

Stay in touch and win free books

Keep up with our latest sales and events, and receive
recommendations direct to your inbox. We'll only send the good stuff, promise!

By completing this form, you are signing up to receive our emails and can unsubscribe at any time

Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
Popular Filters Finance Money Social Science Social Issues

3561 Results

Switch between grid and list views for a better book browsing experience!
Clear all

3561 Results

No results

Clear all
First As Tragedy, Then As Farce - Thryft
Sold out
Slavoj Žižek | Verso Books

First As Tragedy, Then As Farce

RM33.00 MYR

Goodreads rating: 3.77

RM33.00 MYR

Billions of dollars have been hastily poured into the global banking system in a frantic attempt at financial stabilization. So why has it not been possible to bring the same forces to bear in addressing world poverty and environmental crisis?In this take-no-prisoners analysis, Slavoj Žižek frames the moral failures of the modern world in terms of the epoch-making events of the first decade of this century. What he finds is the old one-two punch of history: the jab of tragedy, the right hook of farce. In the attacks of 9/11 and the global credit crunch, liberalism dies twice: as a political doctrine, and as an economic theory.First as Tragedy, Then as Farce is a call for the Left to reinvent itself in the light of our desperate historical situation. The time for liberal, moralistic blackmail is over.
The Bed of Procrustes : Philosophical and Practical Aphorisms - Thryft
Sold out
Nassim Nicholas Taleb | Random House Trade Paperbacks

The Bed of Procrustes : Philosophical and Practical Aphorisms

RM31.00 MYR

Goodreads rating: 3.79

RM31.00 MYR

The author of the modern classics The Black Swan, Fooled by Randomness, and Antifragile, Nassim Nicholas Taleb expresses major ideas in ways you least expect in this collection of aphorisms and meditations—now expanded with fifty percent more material than the hardcover.The Bed of Procrustes takes its title from the Greek myth of a man who made his visitors fit his bed to perfection, either by stretching them or by cutting their limbs. It represents Taleb’s view of modern civilization’s hubristic side effects—modifying humans to satisfy technology, blaming reality for not fitting economic models, inventing diseases to sell drugs, defining intelligence as what can be tested in a classroom, and convincing people that employment is not slavery. Playful and irreverent, these aphorisms will surprise you by exposing self-delusions you have been living with but never recognized. With a rare combination of pointed wit and potent wisdom, Taleb plows through human illusions, contrasting the classical values of courage, elegance, and erudition with the modern diseases of nerdiness, philistinism, and phonies.
Global Discontents : Conversations on the Rising Threats to Democracy - Thryft
Sold out
Noam David Chomsky | Penguin

Global Discontents : Conversations on the Rising Threats to Democracy

RM30.00 MYR

Goodreads rating: 4.18

RM30.00 MYR

'If I were a voter in Britain, I would vote for [Jeremy Corbyn]' - Noam Chomsky, 2017Global Discontents is an essential guide to geopolitics and how to fight back, from the world's leading public intellectualWhat kind of world are we leaving to our grandchildren? How are the discontents kindled today likely to blaze and explode tomorrow?From escalating climate change to the devastation in Syria, pandemic state surveillance to looming nuclear war, Noam Chomsky takes stock of the world today. Over the course of ten conversations with long-time collaborator David Barsamian, spanning 2013-2016, Chomsky argues in favour of radical changes to a system that cannot possibly cope with what awaits tomorrow.Interwoven with personal reflections spanning from childhood to his eighth decade of life, Global Discontents also marks out Chomsky's own intellectual journey, mapping his progress to revolutionary ideas and global prominence.
Harvard Business Review on Doing Business in China - Thryft
Sold out
Harvard Business Review | Harvard Business Review Press

Harvard Business Review on Doing Business in China

RM34.00 MYR

Goodreads rating: 3.1

RM34.00 MYR

78% off est. retail
This book is a useful guide for companies and managers who are planning to enter and compete in China's rapidly growing market. It explains the current stage of the country's development and provides strategies and insights for navigating its unique business environment. Readers will learn about the impact of cultural differences, political and legal frameworks, and evolving consumer behaviors on business operations in China. The book is a must-read for anyone seeking to establish a strong foothold in the Chinese marketplace.
Thank You for Being Late : An Optimist's Guide to Thriving in the Age of Accelerations - Thryft
Sold out
Thomas L. Friedman | Farrar, Straus And Giroux

Thank You for Being Late : An Optimist's Guide to Thriving in the Age of Accelerations

RM15.00 MYR

Goodreads rating: 3.89

RM15.00 MYR

88% off est. retail
"Thank You for Being Late" is an insightful book that explains the current transformative times we live in and how we can thrive in the midst of them. This book offers a guide to our current world that is filled with rapid developments in technology, globalization, climate change, among other things. It reminds us to slow down, take a step back and reimagine how we engage with these changes to be able to make the most of them. With clear and engaging prose, the author challenges readers to be optimistic and innovative about the future while being mindful of the impacts of these transformations on our global community.
Blockchain Revolution : How the Technology Behind Bitcoin and Other Cryptocurrencies Is Changing the World - Thryft
Sold out
Alex Tapscott, Don Tapscott  | Portfolio

Blockchain Revolution : How the Technology Behind Bitcoin and Other Cryptocurrencies Is Changing the World

RM38.00 MYR

Goodreads rating: 3.4

RM38.00 MYR

The first, foundational book on blockchain technology, from the bestselling author of Wikinomics Don Tapscott and blockchain expert Alex Tapscott, now in paperback with a new preface and chapter explaining recent developments in the world of blockchain, including cryptoassets, ICOs, smart contracts, and more."This book has had an enormous impact on the evolution of blockchain in the world." --Satya Nadella, CEO, Microsoft CorporationIn this revelatory book, Don and Alex Tapscott bring us a brilliantly researched, highly readable, and essential book about the technology driving the future of the economy.Blockchain is the ingeniously simple, revolution-ary protocol that allows transactions to be simultaneously anonymous and secure by maintaining a tamperproof public ledger of value. Though it's best known as the technology that drives bitcoin and other digital cur-rencies, it also has the potential to go far beyond currency, to record virtually everything of value to humankind, from birth and death certifi-cates to insurance claims, land titles, and even votes.As with major paradigm shifts that preceded it, blockchain technology will create winners and losers. This book shines a light on where it can lead us in the next decade and beyond.
The Seventh Sense : Power, Fortune, and Survival in the Age of Networks - Thryft
Sold out
Joshua Cooper Ramo | Little, Brown And Company

The Seventh Sense : Power, Fortune, and Survival in the Age of Networks

RM55.00 MYR

Goodreads rating: 3.7

RM55.00 MYR

61% off est. retail
The Seventh Sense is an insightful workbook for people who want to navigate a complex and ever-evolving system successfully. The book highlights how our world's systems are becoming more interconnected and explains how individuals can take advantage of these networks to gain wealth, power, and prosperity while others are being left behind. This book is perfect for entrepreneurs, politicians, business leaders, and anyone seeking to understand the inner workings of the global economy.
Why She Buys : The New Strategy for Reaching the World's Most Powerful Consumers - Thryft
Sold out
Bridget Brennan | Crown Business

Why She Buys : The New Strategy for Reaching the World's Most Powerful Consumers

RM12.00 MYR

Goodreads rating: 3.82

RM12.00 MYR

If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male.And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there’s another skill they becoming female literate.This isn’t always easy. Gender is the most powerful determinant of how a person views the world and everything in it. It’s stronger than age, income, or race. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not it doesn’t factor in the one piece of information that trumps them the sex of the buyer. It’s stunning how many companies overlook the psychology of gender when we all know that men and women look at the world so differently.Bridget Brennan’s Why She Buys shows decision makers how to bridge this divide and capture the business of the world’s most powerful consumers just when they need it most.• No Matter Where You Live, Women Are a Foreign You’ll discover the value in studying women with the same intensity that you would a foreign market. Women grow up within a culture of their own gender, which is often invisible to men. Brennan dissects this female culture and explains the important brain differencesbetween men and women that may cause your female customers to notice things about your products, marketing campaigns, or sales environment that you might have overlooked.• The High There are five major trends driving the global female population that are key to determining their wants and needs. These global shifts are just beginning to be tapped by businesses, and learning about them can provide you with an invaluable blueprint for long-range planning.• The Good, the Bad, and the Find out how the best and brightest companies have cracked the female code, and hear horror stories about those that haven’t. Through instructive case studies and interviews, Why She Buys provides practical, field-proven techniques that you can apply to your business immediately, from giants like Procter & Gamble and Toyota to upstarts like Method home-care products and lululemon athletica apparel.At a time when every company is looking for a competitive advantage, Bridget Brennan offers a new and effective lens for capturing market share.
The Big Short : Inside the Doomsday Machine - Thryft
Sold out
Michael Lewis | W. W. Norton & Company

The Big Short : Inside the Doomsday Machine

RM58.00 MYR

Goodreads rating: 4.3

RM58.00 MYR

The real story of the crash began in bizarre feeder markets where the sun doesn't shine and the SEC doesn't dare, or bother, to tread: the bond and real estate derivative markets where geeks invent impenetrable securities to profit from the misery of lower- and middle-class Americans who can't pay their debts. The smart people who understood what was or might be happening were paralyzed by hope and fear; in any case, they weren't talking.Michael Lewis creates a fresh, character-driven narrative brimming with indignation and dark humor, a fitting sequel to his #1 bestseller Liar's Poker. Out of a handful of unlikely-really unlikely-heroes, Lewis fashions a story as compelling and unusual as any of his earlier bestsellers, proving yet again that he is the finest and funniest chronicler of our time.
Enlightenment Now : The Case for Reason, Science, Humanism, and Progress - Thryft
Sold out
Steven Pinker | Viking

Enlightenment Now : The Case for Reason, Science, Humanism, and Progress

RM72.00 MYR

Goodreads rating: 4.2

RM72.00 MYR

If you think the world is coming to an end, think again: people are living longer, healthier, freer, and happier lives, and while our problems are formidable, the solutions lie in the Enlightenment ideal of using reason and science.Is the world really falling apart? Is the ideal of progress obsolete? In this elegant assessment of the human condition in the third millennium, cognitive scientist and public intellectual Steven Pinker urges us to step back from the gory headlines and prophecies of doom, which play to our psychological biases. Instead, follow the data: In seventy-five jaw-dropping graphs, Pinker shows that life, health, prosperity, safety, peace, knowledge, and happiness are on the rise, not just in the West, but worldwide. This progress is not the result of some cosmic force. It is a gift of the Enlightenment: the conviction that reason and science can enhance human flourishing.Far from being a naïve hope, the Enlightenment, we now know, has worked. But more than ever, it needs a vigorous defense. The Enlightenment project swims against currents of human nature–tribalism, authoritarianism, demonization, magical thinking–which demagogues are all too willing to exploit. Many commentators, committed to political, religious, or romantic ideologies, fight a rearguard action against it. The result is a corrosive fatalism and a willingness to wreck the precious institutions of liberal democracy and global cooperation.With intellectual depth and literary flair, Enlightenment Now makes the case for reason, science, and humanism: the ideals we need to confront our problems and continue our progress.
Bridgital Nation : Solving Technology's People Problem - Thryft
Sold out
Roopa Purushothaman, N. Chandrasekaran  | Penguin Allen Lane

Bridgital Nation : Solving Technology's People Problem

RM17.00 MYR

Goodreads rating: 3.9

RM17.00 MYR

It is 2030. India is among the world's top three economies. All Indians use the cloud, artificial intelligence and automated learning to either do their job or get their job done. All Indians have access to quality jobs, better healthcare and skill-based education. Technology and human beings coexist in a mutually beneficial ecosystem. This reality is possible. It is within reach. With Bridgital. In this groundbreaking book, the chairman of Tata Sons, N. Chandrasekaran presents a powerful vision for the future. To the coming disruption of artificial intelligence, he proposes an ingenious solution, where India is perfectly positioned to pave a unique path from the rest of the world. Instead of accepting AI as an inevitable replacement for human labour, India can use it as an aid; instead of taking them away, AI can generate jobs. Chandrasekaran and his co-author, Roopa Purushothaman, survey the country for inspirational stories of resilience and determination, and seek the ideal way to bring Indians closer to their dreams. Through on-ground application of the dynamic technology called 'Bridgital', they show how Indians can be connected across the country, creating a network of services to be delivered where they are most required. This brilliant, cutting-edge solution will address India's biggest challenges by bridging the huge chasm between rural and urban communities, the different levels of education and medical access, and between aspirations and achievement. From healthcare to education to business, the model can be applied in various sectors, and, by a conservative estimate, it can create and impact 30 million jobs by 2025. One of the country's foremost industry leaders and pioneers, N. Chandrasekaran brings his expertise of over thirty years with the Tata Group to offer a blueprint for building a prosperous India, where everyone is included in the growth story.
Fortune Makers : The Leaders Creating China's Great Global Companies - Thryft
Sold out
Liang Neng, Harbir Singh, Michael Useem  | Publicaffairs

Fortune Makers : The Leaders Creating China's Great Global Companies

RM25.00 MYR

Goodreads rating: 3.5

RM25.00 MYR

Fortune Makers analyzes and brings to light the distinctive practices of business leaders who are the future of the Chinese economy. These leaders oversee not the old state-owned enterprises, but private companies that have had to invent their way forward out of the wreckage of an economy in tatters following the Cultural Revolution.Outside of brand names such as Alibaba and Lenovo, little is known, even by the Chinese themselves, about the people present at the creation of these innovative businesses. Fortune Makers provides sharp insights into their unique styles -- a distinctive blend of the entrepreneur, the street fighter, and practices developed by the Communist Party -- and their distinctive ways of leading and managing their organizations that are unlike anything the West is familiar with.When Peter Drucker published Concept of the Corporation in 1946, he revealed what made large American corporations tick. Similarly, when Japanese companies emerged as a global force in the 1980s, insightful analysts explained the practices that brought Japan's economy out of the ashes -- and what managers elsewhere could learn to compete with them. Now, based on unprecedented access, Fortune Makers allows business leaders in the United States and the rest of the West to understand the essential character and style of Chinese corporate life and its dominant players, whose businesses are the foundation of the domestic Chinese market and are now making their mark globally.
What the CEO Wants You To Know, Expanded and Updated : How Your Company Really Works - Thryft
Sold out
Ram Charan | Crown Currency

What the CEO Wants You To Know, Expanded and Updated : How Your Company Really Works

RM26.00 MYR

Goodreads rating: 3.89

RM26.00 MYR

Describes how corporations work and reviews the critical elements of business success--growth, return on assets, rate of inventory turnover, understanding customers, and taking advantage of the changing marketplace.
"Harvard Business Review" on Becoming a High Performance Manager - Thryft
Sold out
Harvard Business Review | Harvard Business School Pr

"Harvard Business Review" on Becoming a High Performance Manager

RM42.00 MYR

Goodreads rating: 3.85

RM42.00 MYR

The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.With offerings ranging from the timeless classic "Management Time Who's Got the Monkey" to innovative, cutting edge ideas, this book provides busy managers with strategies for more effective time and stress management, and offers insights into what a manager's job really entails. This is a must read for any professional wanting to work more effectively and become a better manager.
When China Rules The World : The Rise of the Middle Kingdom and the End of the Western World [Greatly updated and expanded] - Thryft
Sold out
Martin Jacques | Penguin Books

When China Rules The World : The Rise of the Middle Kingdom and the End of the Western World [Greatly updated and expanded]

RM49.00 MYR

Goodreads rating: 3.79

RM49.00 MYR

China will replace the United States as the world's dominant power. In so doing, it will not become more western but the world will become more Chinese.Jacques argues that we cannot understand China in western terms but only through its own history and culture. To this end, he introduces a powerful set of ideas including China as a civilization-state, the tributary system, the Chinese idea of race, a very different concept of the state, and the principle of contested modernity.First published in 2009 to widespread critical acclaim - and controversy - 'When China Rules the World: The End of the Western World and the Rise of a New Global Order' has sold a quarter of a million copies, been translated into eleven languages, nominated for two major literary awards, and has been the subject of an immensely popular TED talk. In the three years since the first edition was published, the book has transformed the debate about China worldwide and proved remarkably prescient.In this greatly expanded and fully updated paperback edition, with nearly three-hundred pages of new material backed up by the latest statistical data, Martin Jacques renews his assault on conventional thinking about China's ascendancy, showing how its impact will be as much political and cultural as economic, thereby transforming the world as we know it.
Den of Thieves - Thryft
Sold out
James B. Stewart | Touchstone

Den of Thieves

RM35.00 MYR

Goodreads rating: 4.15

RM35.00 MYR

55% off est. retail
A #1 bestseller from coast to coast, Den of Thieves tells the full story of the insider-trading scandal that nearly destroyed Wall Street, the men who pulled it off, and the chase that finally brought them to justice.Pulitzer Prize–winner James B. Stewart shows for the first time how four of the eighties’ biggest names on Wall Street—Michael Milken, Ivan Boesky, Martin Siegel, and Dennis Levine—created the greatest insider-trading ring in financial history and almost walked away with billions, until a team of downtrodden detectives triumphed over some of America’s most expensive lawyers to bring this powerful quartet to justice.Based on secret grand jury transcripts, interviews, and actual trading records, and containing explosive new revelations about Michael Milken and Ivan Boesky, Den of Thieves weaves all the facts into an unforgettable narrative—a portrait of human nature, big business, and crime of unparalleled proportions.
Consumptionomics : Asia's Role in Reshaping Capitalism and Saving the Planet - Thryft
Sold out
Chandran Nair | Infinite Ideas

Consumptionomics : Asia's Role in Reshaping Capitalism and Saving the Planet

RM18.00 MYR RM8.00 MYR 56% off

Goodreads rating: 3.83

RM18.00 MYR RM8.00 MYR 56% off

Consumption has been the fuel that has driven the engine of global capitalism. The financial crisis has seen the West's leading economists and policy makers urging Asia to make an effort to consume more to help save the global community. This book argues that this view needs to be replaced by a more rational approach.
The Shift : The Future of Work is Already Here - Thryft
Sold out
Lynda Gratton | Harpercollins Pub Ltd

The Shift : The Future of Work is Already Here

RM82.00 MYR RM22.00 MYR 73% off

Goodreads rating: 3.98

RM82.00 MYR RM22.00 MYR 73% off

99% off est. retail
"The Shift" offers a compelling analysis of the changing nature of work and how it will affect individuals, businesses, and the global economy in the coming decades. Lynda Gratton provides practical and insightful guidelines on how to navigate these changes and succeed in a transformed world of work. This book is a must-read for anyone interested in understanding the future of employment and how to stay ahead in a rapidly changing landscape.
Consumer Behaviour - Thryft
Sold out
Paul W. Miniard, James F. Engel, Roger D. Blackwell  | South-western College Pub

Consumer Behaviour

RM71.00 MYR RM31.00 MYR 56% off

Goodreads rating: 4.19

RM71.00 MYR RM31.00 MYR 56% off

97% off est. retail
This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
Financial and Actuarial Mathematics - Thryft
Sold out
Wai-Sum Chan, Yiu Kuen Tse  | Mcgraw-hill Education (asia)

Financial and Actuarial Mathematics

RM30.00 MYR RM13.00 MYR 57% off

Goodreads rating: 4.0

RM30.00 MYR RM13.00 MYR 57% off

This is an introductory textbook covering the mathematics of interest rates, life contingencies and loss models. It can be adopted as (1) the main text of a one-semester first course in the mathematics of interest rates and actuarial mathematics, using selected chapters and sections, (2) as the main text of a one-semester first course in the mathematics of interest rates and investments, using all chapters in Part I, or (3) as a supplementary text of a one-semester first course in actuarial mathematics, using all chapters in Part II.
The Goal: A Process of Ongoing Improvement - 30th Anniversary Edition
Sold out
Jeff Cox, Eliyahu M. Goldratt  | North River Press

The Goal: A Process of Ongoing Improvement - 30th Anniversary Edition

RM34.00 MYR

Goodreads rating: 4.08

RM34.00 MYR

73% off est. retail
This book, "The Goal: A Process of Ongoing Improvement," is a captivating novel that will challenge your conventional ways of thinking about management. Through the story of Alex Rogo, a harried plant manager on the brink of disaster, you will be taken on a thrilling journey of saving a failing factory and discovering the underlying rules of operations. Recommended for anyone looking to transform their approach to management and achieve ongoing improvement.
The Economist Pocket World in Figures 2016 - Thryft
Sold out
The Economist | Economist Books

The Economist Pocket World in Figures 2016

RM41.00 MYR

Goodreads rating: 4.06

RM41.00 MYR

The 25th annual edition of this perennial favourite has been completely updated, revised and expanded with many new features, including a section exploring the huge global changes since its inception in 1991. Full of facts and figures about the world today - on subjects as diverse as geography, population and demographics, business, finance and the economy, transport, tourism and the environment, society, culture and crime - it is a mine of fascinating data that will both inform and entertain.Where else would you discover in a single volume that:*A Big Mac in Israel will cost you twice as much as one in South Africa.*Qatar has the most obese adult population in the world.*Rwanda, Bolivia and Cuba have the highest proportions of women in parliament.*The world's tallest building, the Burj Khalifa in Dubai, is more than twice the height of the Empire State Building in New York.*The US space budget is more than six times that of its nearest rival, China.With rankings on more than 200 topics, data on more than 190 countries, detailed profiles of more than sixty-five of the world's major economies and special profiles on the Eurozone and the world, Pocket World in Figures is always eagerly awaited by its many thousands of fans.No-one who wants to be well-informed can afford to be without this new edition.
50 Years Of Singapore-europe Relations: Celebrating Singapore's Connections With Europe - Thryft
Sold out
Yeo Lay Hwee, Barnard Turner | World Scientific Publishing

50 Years Of Singapore-europe Relations: Celebrating Singapore's Connections With Europe

RM59.00 MYR

Goodreads rating: 2.0

RM59.00 MYR

As Singapore enters its 50th year of independence, it is a good time to reflect on its past as well as look to the future. This book is one such contribution to the wide collection of books commemorating Singapore's 50th birthday. The essays and articles in this edited volume capture historical moments, reveal the heartfelt wishes and thoughtful comments of Europeans who have made Singapore their home, chronicle some of the long standing partnerships and ponder the future challenges of Singapore.This unique book contains a wide range of essays and articles reflecting on the strong connections that Singapore enjoys with Europe, not only at the official level, but also through the contributions that Europeans and European companies have made - and continue to make - which enrich Singaporean society. These essays provide a kaleidoscope of views on Singapore - they explore how close ties and partnerships are forged between nations, how businesses see Singapore as a trustworthy partner and place to invest and establish roots, and, at a more personal level, the articles also present different perspectives on the strengths, and at times, the weaknesses of Singapore as viewed through the eyes of Europeans who live and work in Singapore and consider it as their home.In commemorating Singapore's 50th birthday, this book will add to the understanding of the richness and diversity of Singapore society, and help readers appreciate and reflect on how openness and connectivity have contributed to the success of Singapore in its first 50 years.
Passions Within Reasons - Thryft
Sold out
Robert H. Frank | W. W. Norton & Company

Passions Within Reasons

RM55.00 MYR

Goodreads rating: 4.38

RM55.00 MYR

In this book, I make use of an idea from economics to suggest how noble human tendencies might not only have survived the ruthless pressures of the material world, but actually have been nurtured by them. The idea rests on a simple paradox, namely, that in many situations the conscious pursuit of self-interest is incompatible with its attainment. We are all comfortable with the notion that someone who strives to be spontaneous can never succeed. So too, on brief reflection, will it become apparent that someone who always pursues self-interest is doomed to fail.
Trump : The Art of the Deal - Thryft
Sold out
Tony Schwartz, Donald J. Trump  | Fisicalbook

Trump : The Art of the Deal

RM10.00 MYR

Goodreads rating: 3.68

RM10.00 MYR

Trump reveals the business secrets that have made him America’s foremost deal maker! “I like thinking big. I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald J. Trump  Here is Trump in action—how he runs his business and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and changes the face of the New York City skyline. But even a maverick plays by rules, and Trump has formulated eleven guidelines for success. He isolates the common elements in his greatest deals; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks—really talks—about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur and an unprecedented education in the practice of deal-making. It’s the most streetwise business book there is—and the ultimate read for anyone interested in achieving money and success, and knowing the man behind the spotlight.
Trump : How to Get Rich - Thryft
Sold out
donald-j-trump-meredith-mciver | Fisicalbook

Trump : How to Get Rich

RM11.00 MYR

Goodreads rating: 3.4

RM11.00 MYR

First he made five billion dollars.Then he made The Apprentice.Now The Donald shows you how to make a fortune, Trump style.HOW TO GET RICHReal estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years, everyone has urged Trump to write on this subject, but it wasn’t until NBC and executive producer Mark Burnett asked him to star in The Apprentice that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run. Thousands applied to be Trump’s apprentice, and millions have been watching the program, making it the highest rated debut of the season.In Trump: How To Get Rich, Trump tells all–about the lessons learned from The Apprentice, his real estate empire, his position as head of the 20,000-member Trump Organization, and his most important role, as a father who has successfully taught his children the value of money and hard work.With his characteristic brass and smarts, Trump offers insights on how to• invest wisely• impress the boss and get a raise• manage a business efficiently• hire, motivate, and fire employees• negotiate anything• maintain the quality of your brand• think big and live largePlus, The Donald tells all on the art of the hair!With his luxury buildings, award-winning golf courses, high-stakes casinos, and glamorous beauty pageants, Donald J. Trump is one of a kind in American business. Every day, he lives the American dream. Now he shows you how it’s done, in this rollicking, inspirational, and illuminating behind-the-scenes story of invaluable lessons and rich rewards.From the Hardcover edition.
Pre-Suasion - A Revolutionary Way To Influence And Persuade - Thryft
Sold out
Robert B. Cialdini | Random House Business

Pre-Suasion - A Revolutionary Way To Influence And Persuade

RM23.00 MYR

Goodreads rating: 4.01

RM23.00 MYR

Influence established Cialdini as the world’s foremost authority on the science of persuasion, winning plaudits from such figures as Dan Pink, Chip Heath and Tom Peters. In Pre-suasion, Cialdini builds on his investigations into the subtle world of influence to reveal that the best persuaders succeed not only because of what they say or how they say it, but because of what they do in the moment before they deliver their message. In the process he draws on a series of compelling case studies and a profound understanding of human psychology to offer a ground-breaking work that is both fascinating and brilliantly practical.
Rich Dad Poor Dad : What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! - Thryft
Sold out
Robert T. Kiyosaki, Sharon L. Lechter  | Plata Publishing

Rich Dad Poor Dad : What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!

RM31.00 MYR

Goodreads rating: 4.12

RM31.00 MYR

April 2017 marks 20 years since Robert Kiyosaki’s Rich Dad Poor Dad first made waves in the Personal Finance arena.It has since become the #1 Personal Finance book of all time... translated into dozens of languages and sold around the world.Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his rich dad — and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.20 Years... 20/20 HindsightIn the 20th Anniversary Edition of this classic, Robert offers an update on what we’ve seen over the past 20 years related to money, investing, and the global economy. Sidebars throughout the book will take readers “fast forward” — from 1997 to today — as Robert assesses how the principles taught by his rich dad have stood the test of time.In many ways, the messages of Rich Dad Poor Dad, messages that were criticized and challenged two decades ago, are more meaningful, relevant and important today than they were 20 years ago.As always, readers can expect that Robert will be candid, insightful... and continue to rock more than a few boats in his retrospective.Will there be a few surprises? Count on it.Rich Dad Poor Dad...• Explodes the myth that you need to earn a high income to become rich• Challenges the belief that your house is an asset• Shows parents why they can't rely on the school system to teach their kids about money• Defines once and for all an asset and a liability• Teaches you what to teach your kids about money for their future financial success
Your Money or Your Life - Thryft
Sold out
Vicki Robin, Joe Dominguez  | Penguin Books

Your Money or Your Life

RM36.00 MYR

Goodreads rating: 4.0

RM36.00 MYR

For more than twenty-five years, Your Money or Your Life has been considered the go-to book for taking back your life by changing your relationship with money. Hundreds of thousands of people have followed this nine-step program, learning to live more deliberately and meaningfully with Vicki Robin’s guidance. This fully revised and updated edition with a foreword by "the Frugal Guru" (New Yorker) Mr. Money Mustache is the ultimate makeover of this bestselling classic, ensuring that its time-tested wisdom applies to people of all ages and covers modern topics like investing in index funds, managing revenue streams like side hustles and freelancing, tracking your finances online, and having difficult conversations about money. Whether you’re just beginning your financial life or heading towards retirement, this book will show you how to: • Get out of debt and develop savings• Save money through mindfulness and good habits, rather than strict budgeting• Declutter your life and live well for less• Invest your savings and begin creating wealth• Save the planet while saving money• …and so much more!
Sold out
Jane Mayer | Scribe Publications

Dark Money : how a secretive group of billionaires is trying to buy political control in the US

RM37.00 MYR

Goodreads rating: 4.3

RM37.00 MYR

The US is one of the largest democracies in the world – or is it?America is experiencing an age of profound economic inequality. Employee protections have been decimated, and state welfare is virtually non-existent, while hedge fund billionaires are grossly under-taxed and big businesses make astounding profits at the expense of the environment and of their workers.How did this come about, and who were the driving forces behind it?In this powerful and meticulously researched work of investigative journalism, New Yorker staff writer Jane Mayer exposes the network of billionaires trying to buy the US electoral system – and succeeding. Led by libertarian industrialists the Koch brothers, they believe that taxes are a form of tyranny and that government oversight of business is an assault on freedom. Together, they have spent hundreds of millions of dollars influencing politicians and voters, and hijacking American democracy for their own ends.Dark Money brilliantly illuminates a shady corner of US politics. It is essential reading for anybody interested in the future of democracy.
The Business of Politics and Ethnicity : A History of the Singapore Chinese Chamber of Commerce and Industry - Thryft
Sold out
Sikko Visscher | National University Of Singapore Press

The Business of Politics and Ethnicity : A History of the Singapore Chinese Chamber of Commerce and Industry

RM18.00 MYR

Goodreads rating: 4.4

RM18.00 MYR

This book describes the Singapore Chinese Chamber of Commerce's changing relationship with the state and with businesses in the region.Some of the wealthiest and most influential businessmen in Singapore and Malaysia have served as leaders of the Chamber. Drawing on archival materials and extensive interviews, Visscher provides lively biographical sketches that highlight the circumstances and personal values that propelled these and other leading Chinese businessmen to success and to prominence.He also examines Chinese business practices, considering cultural elements as well as state and market forces, and highlights unique features of the Chinese experience in Singapore. By viewing Singapore from the perspective of a well established non-governmental organisation as it struggled, negotiated and cooperated with the state, this book offers an alternative to conventional political histories.
Linguistic Imperialism - Thryft
Sold out
Robert Phillipson | Oxford University Press

Linguistic Imperialism

RM51.00 MYR RM31.00 MYR 39% off

Goodreads rating: 3.79

RM51.00 MYR RM31.00 MYR 39% off

89% off est. retail
This book explores English as an international language, and how and why it has become so dominant.
Superfreakonomics : Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance - Thryft
Sold out
Stephen J. Dubner, Steven D. Levitt  | Harpercollins

Superfreakonomics : Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance

RM15.00 MYR

Goodreads rating: 4.0

RM15.00 MYR

Freakonomics lived on the New York Times bestseller list for an astonishing two years. Now authors Steven D. Levitt and Stephen J. Dubner return with more iconoclastic insights and observations in SuperFreakonomics —the long awaited follow-up to their New York Times Notable blockbuster. Based on revolutionary research and original studies SuperFreakonomics promises to once again challenge our view of the way the world really works.
The $100 Startup - Reinvent The Way You Make A Living, Do What You Love, And Create A New Future - Thryft
Sold out
Chris Guillebeau | Gardners Vi Books Ams006

The $100 Startup - Reinvent The Way You Make A Living, Do What You Love, And Create A New Future

RM23.00 MYR

Goodreads rating: 3.88

RM23.00 MYR

In Chris Guillebeau's travel to over 175 countries, he has met two kinds of people: those like himself who have the time and income to follow their whims and who've created an entertaining and fulfilling life--and those who feel trapped. This second group wants what the first group has, but the big stumbling block is making money. Because Chris realized that the first group has knowledge to impart, he identified 1500 people worth emulating, and refining that further, he offers here the 50 most valuable and interesting examples of micro-business success. In nearly all cases, people with no special skills discovered a way to monetize their personal passions. It's about finding the intersection between what you like to do and what other people will pay for. You don't need an MBA, a business plan, or even employees. All you need is a product or service that flows from what you love to do anyway, people willing to pay, and a way to get paid.
What's Next : Exploring the New Terrain for Business - Thryft
Sold out
Eamonn Kelly, Peter Leyden, Members of Global Business Network  | Basic Books

What's Next : Exploring the New Terrain for Business

RM18.00 MYR RM8.00 MYR 56% off

Goodreads rating: 3.89

RM18.00 MYR RM8.00 MYR 56% off

Who better to help us foresee how emerging trends will help shape the agenda for business in the first decade of the twenty-first century than Global Business Network, the renowned futurist think tank and strategic consulting firm, where some of the greatest minds from these fields converge and converse? In What's Next?, GBN's President, Eamonn Kelly, and its "knowledge developer," Peter Leyden, weave together fresh, new insights from expansive interviews with many of the Network's key thinkers, including: Stewart Brand on civilization, Mary Catherine Bateson on cultural change, Paul Hawken on the anti-globalization movement, Esther Dyson on Russia, Kevin Kelly on thinking globally, and Francis Fukuyama on biotechnology. The result is a thought-provoking, and inspiring guide to the ideas, concepts, and forces that will influence business in an era of increasing uncertainty-and opportunity.Visit the GBN website at www.gbn.org.
Economics of Modernization - Thryft
Sold out
Goh Keng Swee | Marshall Cavendish Intl

Economics of Modernization

RM51.00 MYR

Goodreads rating: 4.25

RM51.00 MYR

This is the orientation and at the same time the unifying thread of the present collection of speeches by an economist who had borne prime responsibility for Singapore's economic policies through its evolution from colony to republic. Dr. Goh Keng Swee's speeches were made over the period 1959-71, a climacteric in the history of not only Singapore, but also the developing countries of Asia. Singapore's experience, despite its unique circumstances, may provide useful pointers to others.
The Singapore Story: Memoirs of Lee Kuan Yew
Sold out
Lee Kuan Yew | Times Media Private Limited

The Singapore Story: Memoirs of Lee Kuan Yew

RM19.00 MYR

Goodreads rating: 4.46

RM19.00 MYR

This memoir is a must-read for anyone interested in politics, leadership, and the incredible transformation of Singapore. Through the eyes of Lee Kuan Yew, the founding father of modern Singapore, you'll gain insights into his visionary leadership and the strategies he employed to turn a small, resource-poor nation into a thriving global hub. Lee's candid and pragmatic approach to governance will leave you inspired and in awe of Singapore's success story.
Getting Started in Currency Trading : Winning in Today's Forex Market - Thryft
Sold out
James Lauren Bickford, Michael Duane Archer  | Wiley

Getting Started in Currency Trading : Winning in Today's Forex Market

RM39.00 MYR

Goodreads rating: 3.58

RM39.00 MYR

An accessible introduction to trading currencies While the Foreign Exchange (Forex) market can be a very profitable place, you must have a firm understanding of how to operate within this environment if you intend on achieving any success. That's why you need Getting Started in Currency Trading, Third Edition . This reliable resource-written for both newcomers and those with some Forex experience-puts trading world currencies in perspective, and shows you exactly what it takes to make it in this field. On the heels of the recent market crash, this fully revised Third Edition is filled with in-depth insights and practical advice that takes into account all of the recent changes in the currency market and shows you how to profit from them.
Trend Trading for a Living: Learn the Skills and Gain the Confidence to Trade for a Living - Thryft
Sold out
Alan S. Farley, Thomas K. Carr  | Mcgraw-hill

Trend Trading for a Living: Learn the Skills and Gain the Confidence to Trade for a Living

RM18.00 MYR

Goodreads rating: 3.61

RM18.00 MYR

Trade the trend and you can trade for a living If you're going to play the stock market, play to win by using a fundamental strategy of most hedge fund managers-trend trading. In Trend Trading for a Living , the trading coach and hedge fund manager known on Wall Street as “Dr. Stoxx” shares his personal strategies for analyzing markets, picking stocks, and knowing when to buy and sell. This step-by-step book offers a practical road map to get yourself familiarized with the stock market and into the driver's seat of your financial future. In five progressive parts, Trend Trading for a Living helps
The Invisible Hand - Thryft
Sold out
Adam Smith | Penguin Uk

The Invisible Hand

RM19.00 MYR

Goodreads rating: 3.66

RM19.00 MYR

Adam Smith’s landmark treatise on the free market paved the way for modern capitalism, arguing that competition is the engine of a productive society, and that self-interest will eventually come to enrich the whole community, as if by an ‘invisible hand’. Throughout history, some books have changed the world. They have transformed the way we see ourselves – and each other. They have inspired debate, dissent, war and revolution. They have enlightened, outraged, provoked and comforted. They have enriched lives – and destroyed them. Now Penguin brings you the works of the great thinkers, pioneers, radicals and visionaries whose ideas shook civilization and helped make us who we are.
Instructor's Edition : International Edition - Thryft
Sold out
Gary M. Armstrong, Philip Kotler  | Prentice Hall

Instructor's Edition : International Edition

RM99.00 MYR

Goodreads rating: 4.09

RM99.00 MYR

'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
Business Marketing Management : A Strategic View of Industrial and Organizational Markets - Thryft
Sold out
Michael D. Hutt, Thomas W. Speh  | South-western College Pub

Business Marketing Management : A Strategic View of Industrial and Organizational Markets

RM59.00 MYR RM26.00 MYR 56% off

Goodreads rating: 4.29

RM59.00 MYR RM26.00 MYR 56% off

97% off est. retail
Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies.
Outliers: The Story of Success
Sold out
Malcolm Gladwell | Back Bay Books

Outliers: The Story of Success

RM34.00 MYR

Goodreads rating: 4.19

RM34.00 MYR

48% off est. retail
"Outliers" might change your understanding of success by shifting the focus from individual traits to the broader tapestry of social dynamics and peculiar life experiences. Malcolm Gladwell's engaging storytelling will keep you hooked, making complex sociological concepts accessible and entertaining. If you fancy a fresh perspective on what really drives exceptional success, this is your read.
Small Is Beautiful : A Study of Economics as if People Mattered - Thryft
Sold out
Ernst F. Schumacher | Vintage

Small Is Beautiful : A Study of Economics as if People Mattered

RM37.00 MYR

Goodreads rating: 4.1

RM37.00 MYR

Small Is A Study of Economics As If People Mattered is a collection of essays by British economist E. F. Schumacher. The phrase "Small Is Beautiful" came from a phrase by his teacher Leopold Kohr.
Weathering a Property Downturn - Thryft
Sold out
Ku Swee Yong | Marshall Cavendish International (asia)

Weathering a Property Downturn

RM29.00 MYR

Goodreads rating: 4.0

RM29.00 MYR

This book could be a good read for anyone who is interested in the Singapore real estate market and wants to understand how to handle a property downturn. Ku Swee Yong provides valuable insights and strategies to help investors weather the storm, backed by solid research and astute observations. Whether you're a seasoned investor or a beginner in the real estate market, this book offers qualified and invaluable observations on public and private properties, mixed developments, luxury estates, and even overseas properties. It's a sobering read that will equip you with the knowledge and skills to thrive in challenging market conditions.
Traction : How Any Startup Can Achieve Explosive Customer Growth - Thryft
Sold out
Gabriel Weinberg, Justin Mares  | Portfolio

Traction : How Any Startup Can Achieve Explosive Customer Growth

RM50.00 MYR

Goodreads rating: 4.12

RM50.00 MYR

Two successful startup founders offer a comprehensive overview of the various ways startups can achieve strong, sustainable growth, and a guide to choosing the ones that will make the differencce.Why do so many startups fail? According to entrepreneurs Gabriel Weinberg and Justin Mares, most failed startups don’t get off the ground not because of a bad product, but because they don’t have enough customers. They make the fatal mistake of putting all their effort into perfecting their product at the cost of reaching out to potential users. Instead, they should be putting half their resources into getting traction.TRACTION is the essential guide for any startup looking to stay ahead of the curve and start building a user base early in the game. The book offers no one-size-fits-all solution: every startup is unique, so no single method is guaranteed to generate traction. Instead, the authors identify nineteen different traction channels from viral marketing to trade shows, offer insights on how to exploit each one to its fullest potential, and provide a framework to test various channels and identify the best one for any startup.Drawing on advice from more than 40 successful startup founders and marketers, from Wikipedia’s Jimmy Wales to American Apparel’s Ryan Holiday, TRACTION is a comprehensive textbook for marketing your way to growth.
The Startup Way : How Entrepreneurial Management Transforms Culture and Drives Growth - Thryft
Sold out
Eric Ries | Portfolio Penguin

The Startup Way : How Entrepreneurial Management Transforms Culture and Drives Growth

RM72.00 MYR

Goodreads rating: 3.98

RM72.00 MYR

Bestselling author, entrepreneur, and Lean startup founder Eric Ries, author of The Lean Startup, reveals how established corporations and major enterprises can use Lean Startup techniques, energy and saavy to reinvigorate their company and operations, spark innovation, and drive growth. In The Lean Startup, Eric Ries, entrepreneur in residence at Harvard, serial entrepreneur and founder of the lean startup meetups, showed how ideas from the startup world such as constant iteration, minimal viable products (or MVPS), and constantly testing business hypotheses with customers to determine when to perservere, and when to pivot, now turns his attention to established, mature companies and organizations. For the past four years, Ries has been working closely with companies like GE and Toyota and Pitney Bowes to help them become more nimble, and more open to change and innovation, in order to spur growth and produce products and services that customers want. In The Startup Way, Ries shares his insights, lessons, stories, challenges and best practices from his intense collaborations with some of the world's most innovative and successful companies, as they attempt to change their culture and processes to be faster and smarter at what they do. At GE, Ries's ideas are codified under the name FastWorks; each company adapts his basic framework and ideas in their own way, to fit their particular organization and industry, as Ries discusses in the book. For every company that recognizes it needs to embrace agility, change and do so quickly if it is to survive and thrive, The Startup Way is an absolutely critical guide and toolkit.
Managerial Accounting - Thryft
Sold out
Ray H. Garrison, Peter C. Brewer, Eric W. Noreen  | Mcgraw Hill Higher Education

Managerial Accounting

RM111.00 MYR

Goodreads rating: 3.58

RM111.00 MYR

As the long-time best-seller, Garrison has helped guide close to 3 million students through managerial accounting since it was first published. It identifies the three functions managers must perform within their organizations - plan operations, control activities, and make decisions - and explains what accounting information is necessary for these functions, how to collect it, and how to interpret it. Garrison's "Managerial Accounting", is known for its accuracy and rigor. It is also unique in that the authors write the most important supplements that accompany the solutions manual, test bank, instructor's manual, and study guide.
The Barefoot Investor : The Only Money Guide You′ll Ever Need - Thryft
Sold out
Scott Pape | Wiley

The Barefoot Investor : The Only Money Guide You′ll Ever Need

RM42.00 MYR

Goodreads rating: 4.39

RM42.00 MYR

Recommendation: This book is a game-changer for anyone looking to take control of their finances. Scott Pape's step-by-step formula makes managing money simple and achievable, even for those without a background in finance. From saving for a house deposit in record time to doubling your income, Pape's advice is practical and backed by real-life success stories. With a glass of wine in hand, you'll be able to sketch out a financial plan on the back of a napkin and spend just 10 minutes a week managing your money effectively. Say goodbye to financial stress and hello to a brighter financial future with The Barefoot Investor.
The Four : The Hidden DNA of Amazon, Apple, Facebook, and Google - Thryft
Sold out
Scott Galloway | Penguin Us

The Four : The Hidden DNA of Amazon, Apple, Facebook, and Google

RM35.00 MYR

Goodreads rating: 3.84

RM35.00 MYR

Cuốn sách vạch trần bản chất của Amazon, Apple, Facebook và Google Được dịch sang 22 thứ tiếng, nằm trong danh sách “best seller” của cả New York Times và USATODAY, Tứ Đại Quyền Lực (The Four) khiến cả thế giới rúng động vì lượng sự thật nó hàm chứa trong nội dung. Quyển sách được khuyến cáo với người đọc là họ sẽ bàng hoàng không hề nhẹ trước những điều mình đọc…“Đây là quái vật của dòng sách kinh tế. Cuốn sách thiết yếu và bao quát này hết sức sắc bén, thú vị và cay nghiệt. Những nhận xét thẳng và thật của Scott Galloway chẳng kiêng dè bất cứ một đại gia công nghệ nào. Thực sự là một cuốn sách đáng đọc”, Chuyên gia tâm lý Adam Alter, giảng viên ngành tâm lý học tại trường kinh doanh Stern thuộc Đại học New York nhận xét như thế khi đọc xong Tứ Đại Quyền Lực. Đây là cuốn sách đầu tay của Scott Galloway, một giáo sư tại khoa Kinh doanh Stern thuộc đại học New York, phụ trách giảng dạy về chiến lược thương hiệu và tiếp thị số cho các học viên MBA năm thứ hai.Scott là một nhà đầu tư, đã sáng lập 9 công ty bao gồm L2, Red Envelope và Prophet. Anh cũng từng lọt vào danh sách 50 Giáo sư Kinh doanh Xuất sắc nhất thế giới của trang thông tin Poets & Quants vào năm 2012. Loạt clip hàng tuần Winners and Losers của ông trên YouTube đã thu hút được hàng chục triệu lượt xem. Vậy, tác phẩm của một giáo sư “siêu” kinh doanh này hấp dẫn người đọc ở điểm nào?Đầu tiên, đây là tác phẩm “đụng chạm” trực diện chuyện kinh doanh của Amazon, Apple, Facebook và Google, bốn doanh nghiệp có sức ảnh hưởng áp đảo nhất hành tinh này hiện nay. Bằng sự tôn trọng tuyệt đối, giáo sư Scott Galloway ghi nhận thành công và hành trình thành công của những tên tuổi đình đám nhất trong giới công nghệ này. Những con số, những phép so sánh mà tác giả mang đến cho người đọc khả năng hình dung các “ông lớn” này đang lớn đến mức nào. Đi sâu vào chiến lược kinh doanh của bốn cái tên hàng đầu, Scott Galloway cùng đồng thời lý giải từng quyết định, từng thương vụ lớn mà những doanh nghiệp này đã thực hiện. Ông quan niệm, hiểu được sự lựa chọn của bộ tứ quyền lực là hiểu được mô hình kinh doanh và cách họ tạo ra giá trị trong kỷ nguyên số. “Tôi viết cuốn sách này với hy vọng độc giả sẽ có được cái nhìn thấu đáo và nhận ra được thế mạnh của doanh nghiệp trong một nền kinh tế mà chưa bao giờ dễ trở thành tỷ phú như bây giờ, nhưng cũng chưa bao giờ trở thành triệu phú khó đến vậy”, tác giả chia sẻ. Tuy nhiên, điều khiến tác phẩm của Scott Galloway cực kỳ hấp dẫn là vì ông đã không kiêng dè khi chứng minh, hiểu biết của cả thế giới về bốn cái tên quyền lực kia gần như đều… sai bét. Vượt thoát khỏi làn khói thần bí vây quanh bộ tứ quyền lực ấy che mắt, ông thẳng tay lột phăng chiếc mặt nạ dát vàng của bộ tứ quyền lực để mổ xẻ chiến lược và năng lực thao túng siêu phàm của họ, từ đó giúp độc giả học hỏi và áp dụng những kỹ thuật đó vào sự nghiệp của chính mình.Trong nửa đầu quyển sách, tác giả đưa người đọc vào quá trình xem xét từng chàng kỵ binh và phân tích những chiến lược của họ. Các doanh nghiệp khác có thể học gì từ những chiến lược này. Trong phần thứ hai là cách thức nhận diện những thế mạnh cạnh tranh của bộ tứ này, xem cách kinh doanh mới của họ đang diễn tiến như thế nào. Bên cạnh đó, tac giả cũng cho người đọc thấy được cách thức bộ tứ bảo vệ thị trường của mình ra sao.Bằng một phong thái hết sức từ tốn, Scott Galloway đưa người đọc từ bất ngờ này sang bất ngờ khác. Đâu là tội lỗi của bốn chàng kỵ binh này? Họ đã lợi dụng các chính phủ và đối thủ cạnh tranh như thế nào trong việc bảo vệ sở hữu trí tuệ?Không chỉ dừng lại ở bốn cái tên khổng lồ, tác giả mở rộng bức tranh, mang đến độc giả cái nhìn toàn cảnh bằng cách điểm mặt các ứng cử viên công nghệ sáng giá khác, từ Netflix đến Alibaba, một Amazon thu nhỏ của Trung Hoa, rồi Uber và những người khổng lồ một thời từng làm mưa làm gió như IBM, Microsoft… để cùng tìm câu trả lời cho câu hỏi liệu họ có thể quay lại đường đua hay không? Ai trong số họ có khả năng phát triển một nền tảng chi phối hơn so với bộ tứ hiện tại? Ai sẽ có khả năng trở thành chàng kỵ binh thứ năm? Và, bộ tứ sẽ đưa con người đi đến đâu.Vạch trần bản chất kinh doanh của bốn doanh nghiệp đang ảnh hưởng rất lớn đến đời sống con người nhưng Tứ Đại Quyền lực của Scott Galloway không gây hoang mang cho người đọc. Cuộc trò chuyện ông với độc giả đầy giá trị khi ông cùng người đọc nhìn vào bản thân mình, xem những tính chất nghề nghiệp nào giúp chúng ta tồn tại và có thể hưởng lợi trong kỷ nguyên của bộ tứ quyền lực này. Như lời vị doanh nhân nổi tiếng Calvin McDonald, CEO của Sephora, Scott Galloway thành thật và táo bạo đến tàn nhẫn nhưng cuốn sách này sẽ buộc bạn thay đổi cách nghĩ của mình.Sách do nhà báo Lương Trọng Vũ, Kênh truyền hình FBNC chuyển ngữ, First News thực hiện, NXB Tổng Hợp TP.HCM ấn hành.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.