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Business Marketing Management : A Strategic View of Industrial and Organizational Markets

by Michael D. Hutt, Thomas W. Speh
Save up to 57%
Compare to estimated retail price: RM1,012.00 MYR  

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Business Marketing Management : A Strategic View of Industrial and Organizational Markets - Thryft
Business Marketing Management : A Strategic View of Industrial and Organizational Markets - Thryft
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Business Marketing Management : A Strategic View of Industrial and Organizational Markets

by Michael D. Hutt, Thomas W. Speh
Save up to 57%
Compare to estimated retail price: RM1,012.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

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Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780324190434
Authors: Michael D. Hutt, Thomas W. Speh
Publisher: South-Western College Pub
Date of Publication: 2003-03-19
Format: Hardcover
Related Collections: Business, Marketing, Economics
Related Topics: Management, Marketing, Technology, Finance, Society, Social Science
Goodreads rating: 4.29
(rated by 7 readers)

Description

Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies.
 
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.