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Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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Macroeconomic Policy - Demystifying Monetary And Fiscal Policy - Thryft
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Farrokh Langdana, W. Cox  | Springer

Macroeconomic Policy - Demystifying Monetary And Fiscal Policy

RM15.00 MYR RM11.00 MYR 27% off

Goodreads rating: 4.33

RM15.00 MYR RM11.00 MYR 27% off

This book is perfect for those who want to understand the complex world of macroeconomics, and its impact on key economic variables such as inflation, unemployment, interest rates and income. The author uses a practical and real-world-based approach that helps to demystify the linkages between monetary and fiscal policies. It's an excellent read for anyone looking for a comprehensive yet simplified guide to macroeconomic policy.
Modeling & Decision Analysis - Thryft
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Cliff T Ragsdale | South Western Educational Publishing

Modeling & Decision Analysis

RM15.00 MYR RM11.00 MYR 27% off

Goodreads rating: 0.0

RM15.00 MYR RM11.00 MYR 27% off

This book is highly recommended for managers and executives seeking to understand how to integrate analytical tools into their decision making processes. With clear explanations and examples, it offers a comprehensive guide to the most commonly used management science techniques. The use of Microsoft Office Excel 2007 makes it particularly user-friendly and practical for those seeking to implement these tools in their own work. Users are likely to appreciate the book's emphasis on real-world applications and its clear, accessible writing style.
Big Data at Work : Dispelling the Myths, Uncovering the Opportunities - Thryft
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Thomas H. Davenport | Harvard Business Review Press

Big Data at Work : Dispelling the Myths, Uncovering the Opportunities

RM44.00 MYR RM31.00 MYR 30% off

Goodreads rating: 3.58

RM44.00 MYR RM31.00 MYR 30% off

This book is a must-read for anyone who wants to understand the basics of big data. It is written in a clear and conversational style, making it accessible to everyone, even those who are not familiar with the technical jargon. The author provides real-world examples to help readers understand how big data can be used to improve products, services, and customer relationships. This book is an excellent resource for managers, executives, and anyone who wants to stay ahead of the curve in today's data-driven business environment.
Simpler - The Future Of Government - Thryft
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Cass R. Sunstein | Simon & Schuster

Simpler - The Future Of Government

RM15.00 MYR RM11.00 MYR 27% off

Goodreads rating: 3.55

RM15.00 MYR RM11.00 MYR 27% off

91% off est. retail
Recommendation: "Simpler - The Future Of Government" is a must-read for anyone interested in understanding how the government can become more effective by implementing simple changes. The book uses behavioral psychology and economics to explain how policies can be made simpler while still preserving freedom of choice. The unique feature of this book is how it combines theories from different fields to propose practical solutions for real-world problems.
Financial Peace Revisited - New Chapters On Marriage, Singles, Kids And Families - Thryft
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Dave Ramsey | Viking

Financial Peace Revisited - New Chapters On Marriage, Singles, Kids And Families

RM15.00 MYR

Goodreads rating: 4.28

RM15.00 MYR

Financial Peace Revisited is an ideal book for those struggling to manage their finances. The book offers tactics and practices to help readers get out of debt, invest responsibly, and make sound financial decisions through the principle of contentment. The author, Dave Ramsey, provides practical methods and personal anecdotes that can revolutionize one's relationship with money. Readers will find this book straightforward, informative, and motivational towards achieving financial freedom and establishing a new family dynamic.
International Relations And The European Union - Thryft
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Christopher J. Hill, Michael Smith  | Oxford University Press

International Relations And The European Union

RM15.00 MYR RM11.00 MYR 27% off

Goodreads rating: 3.55

RM15.00 MYR RM11.00 MYR 27% off

94% off est. retail
This book is an insightful guide to the European Union's role in global affairs, focusing on its power, processes, and place in the international community. The authors skillfully examine the EU's impact on the global stage, making it an essential read for students and practitioners of international relations.
Economics Today - Thryft
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Roger LeRoy Miller | Pearson College Div

Economics Today

RM15.00 MYR RM11.00 MYR 27% off

Goodreads rating: 2.9

RM15.00 MYR RM11.00 MYR 27% off

98% off est. retail
Economics Today could be a good read for anyone who wants to learn about microeconomics as it presents complex concepts in an accessible way, using relevant real-world examples. The book also covers various topics like market structure, labor resources and global economics, making it a well-rounded and comprehensive read.
Inside Steve's Brain - Thryft
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Leander Kahney | Atlantic Books

Inside Steve's Brain

RM15.00 MYR RM11.00 MYR 27% off

Goodreads rating: 3.95

RM15.00 MYR RM11.00 MYR 27% off

82% off est. retail
"Inside Steve's Brain offers a comprehensive analysis of Steve Jobs' leadership style, his critical thinking, and his unwavering commitment to authenticity. It is an ideal book for anyone who aspires to be a great leader or thrive in the business world. Kahney's book inspires readers to think differently and challenge the status quo, much like Jobs himself."
Unlocking The World's Largest E-Market - A Guide To Selling On Chinese Social Media - Thryft
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Ashley Dudarenok | Alarice International

Unlocking The World's Largest E-Market - A Guide To Selling On Chinese Social Media

RM15.00 MYR RM11.00 MYR 27% off

Goodreads rating: 4.15

RM15.00 MYR RM11.00 MYR 27% off

The book provides practical advice for marketers looking to expand their presence in China, especially on Chinese social media platforms such as WeChat and Weibo. It offers insights into Chinese consumers and the latest digital trends in China, while warning against simply transplanting Western marketing strategies. The book is written by a marketing expert with first-hand experience in China.
Value Creation - Thryft
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Ron Strauss | South-western Educational Publishing And Ama

Value Creation

RM49.00 MYR RM35.00 MYR 29% off

Goodreads rating: 3.0

RM49.00 MYR RM35.00 MYR 29% off

78% off est. retail
This book is a must-read for anyone looking to maximize their brand's financial value. With its clear and concise roadmap to brand-building, it provides rigorous metrics that can accurately measure and manage brand-building investments. Additionally, it offers a thorough guide for implementing a successful metrics-based brand management program, making it an indispensable resource for investors, senior managers, brand managers, sales forces, and employees alike. Overall, this book offers a unique insight into how brands are built and destroyed and why they should be managed as financial assets.
Pre-Commerce : How Companies and Customers are Transforming Business Together - Thryft
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Mark Addicks, Bob Pearson  | Jossey-bass

Pre-Commerce : How Companies and Customers are Transforming Business Together

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 3.93

RM37.00 MYR RM15.00 MYR 59% off

91% off est. retail
Pre-Commerce is a must-read for business leaders who want to stay ahead of the curve in the digital age. The book offers a step-by-step process for companies to transform the way they interact with and learn from customers, making it a valuable resource for executives who want to understand how social media is transforming commerce. The book's most unique feature is its focus on the concept of "pre-commerce," which emphasizes the importance of the customer's decision making process long before the actual transaction. By adopting the strategies outlined in this book, companies can position themselves to succeed in the new era of digital commerce.
Age of Ambition : Chasing Fortune, Truth, and Faith in the New China - Thryft
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Evan Osnos | Farrar, Straus And Giroux

Age of Ambition : Chasing Fortune, Truth, and Faith in the New China

RM34.00 MYR RM24.00 MYR 29% off

Goodreads rating: 4.25

RM34.00 MYR RM24.00 MYR 29% off

Age of Ambition is a must-read for those interested in the ongoing social and political transformations in modern-day China. Evan Osnos' account of everyday Chinese people's pursuit of wealth and freedom of expression is a moving narrative that provides insights into the immense cultural, economic, and political changes that the country has witnessed in recent years.
The Third Revolution : Xi Jinping and the New Chinese State - Thryft
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Elizabeth C. Economy | Oxford University Press

The Third Revolution : Xi Jinping and the New Chinese State

RM33.00 MYR RM24.00 MYR 27% off

Goodreads rating: 3.79

RM33.00 MYR RM24.00 MYR 27% off

72% off est. retail
The Third Revolution could be a good read for anyone interested in understanding the political and economic transformation underway in China under Xi Jinping's leadership. The book covers a wide range of topics including corruption, innovation, environmental concerns, and global presence, providing an in-depth analysis of each. This book is recommended for readers who are interested in understanding China's standing in global affairs and how China's evolution will impact the world in the future.
The 3 Simple Rules Of Investing - Why Everything You've Heard About Investing Is Wrong--And What To Do Instead - Thryft
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Carol Fabbri, Kwok L. Tsui, Michael Edesess  | Berrett-koehler Publishers

The 3 Simple Rules Of Investing - Why Everything You've Heard About Investing Is Wrong--And What To Do Instead

RM15.00 MYR

Goodreads rating: 3.2

RM15.00 MYR

This book provides practical solutions and exposes investing's Seven Deadly Temptations. It proposes adopting commonly overlooked and less expensive investment options for a stronger self and economical position. It also encourages readers to resist complicated, overpriced and risky options preferred by Wall Street wolves.
Moneyball (Movie Tie-In Edition) (Movie Tie-In Editions) - Thryft
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Michael Lewis | W. W. Norton & Company

Moneyball (Movie Tie-In Edition) (Movie Tie-In Editions)

RM15.00 MYR

Goodreads rating: 4.26

RM15.00 MYR

Moneyball is an eye-opening read for sports fans who want to gain insight into how game-changing strategies emerged in baseball. The book is informative, analytical, and easy to read, as Michael Lewis explains the non-traditional approaches that have led to a winning formula for success. Whether a baseball fan or not, readers will appreciate learning how innovation and new thinking can overcome traditional models, even in this age-old sport.
How Asia Works : Success and Failure in the World's Most Dynamic Region - Thryft
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Joe Studwell | Grove Press

How Asia Works : Success and Failure in the World's Most Dynamic Region

RM33.00 MYR

Goodreads rating: 4.26

RM33.00 MYR

How Asia Works provides an insightful analysis of the economic strategies that worked for some Asian countries, while others didn't fare well. The book is highly recommended for individuals interested in learning more about the economic development of Asia and its potential impact on the global economy. The book debunks the Western myth of a unified bloc in Asia and shares important insights into the economics of Japan, South Korea, Taiwan, Indonesia, Malaysia, Thailand, the Philippines, Vietnam, and China.
Boomerang : Travels in the New Third World - Thryft
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Michael Lewis | W. W. Norton & Company

Boomerang : Travels in the New Third World

RM27.00 MYR

Goodreads rating: 3.9

RM27.00 MYR

Boomerang: Travels in the New Third World is an insightful, funny, and sobering look at the global financial crisis of 2008 and its aftermath. Michael Lewis takes the reader on a journey across the world, from Iceland to Greece to Ireland and back to the United States, to show how the excesses of the boom years led to the inevitable bust. His unique ability to translate complicated financial concepts into breezy, engaging prose makes this book a must-read for anyone who wants to understand how the world economy operates.
The Complete Idiot's Guide To American History - Thryft
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Alan Axelrod | Alpha Books

The Complete Idiot's Guide To American History

RM15.00 MYR RM11.00 MYR 27% off

Goodreads rating: 3.66

RM15.00 MYR RM11.00 MYR 27% off

This guide will give you an overview of American history from early, Native American history to modern times. It covers the milestones of the country's history, provides biographical sketches of the most important figures of each era, gives a chronologies of the nation's leaders, and defines key historical terms.
The Bogleheads' Guide To Investing - Thryft
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Taylor Larimore, Mel Lindauer  | Wiley

The Bogleheads' Guide To Investing

RM15.00 MYR

Goodreads rating: 4.29

RM15.00 MYR

The Bogleheads’ Guide to Investing is a slightly irreverent, straightforward guide to investing for everyone. The book offers sound, practical advice, no matter what your age or net worth. Bottomline, become a Boglehead and prosper! Originally just the chat-line ruminations of Boglehead founder Taylor Larimore, and Morningstar forum leading cohorts Mel Lindauer and Michael LeBoeuf, their trusted advice has been brewed and distilled into an easy-to-use, need-to-know, no frills guide to building up your own financial well-being – so you can worry less and profit more from the investments you make. Invest like a Boglehead, and let their grassroots investment wisdom guide you down the path of long-term wealth creation and happiness, without all the worries and fuss of stock pickers and day traders. If you face a financial crisis or problem, or simply want to know what is prudent to do with the money you save, the Bogleheads will have the answers you need to help you gain your financial footing and keep it.
A Concise Guide to Macroeconomics, Second Edition : What Managers, Executives, and Students Need to Know - Thryft
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David A. Moss | Harvard Business Review Press

A Concise Guide to Macroeconomics, Second Edition : What Managers, Executives, and Students Need to Know

RM44.00 MYR

Goodreads rating: 4.05

RM44.00 MYR

Understanding the Ground Rules for the Global EconomyIn this revised and updated edition of A Concise Guide to Macroeconomics, David A. Moss draws on his years of teaching at Harvard Business School to explain important macro concepts using clear and engaging language.This guidebook covers the essentials of macroeconomics and examines, in a simple and intuitive way, the core ideas of output, money, and expectations. Early chapters leave you with an understanding of everything from fiscal policy and central banking to business cycles and international trade. Later chapters provide a brief monetary history of the United States as well as the basics of macroeconomic accounting. You’ll learn why countries trade, why exchange rates move, and what makes an economy grow.Moss’s detailed examples will arm you with a clear picture of how the economy works and how key variables impact business and will equip you to anticipate and respond to major macroeconomic events, such as a sudden depreciation of the real exchange rate or a steep hike in the federal funds rate.Read this book from start to finish for a complete overview of macroeconomics, or use it as a reference when you’re confronted with specific challenges, like the need to make sense of monetary policy or to read a balance of payments statement. Either way, you’ll come away with a broad understanding of the subject and its key pieces, and you’ll be empowered to make smarter business decisions.
A Random Walk Down Wall Street: The Time-Tested Strategy For Successful Investing (Tenth Edition) - Thryft
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Burton G. Malkiel | W. W. Norton & Company

A Random Walk Down Wall Street: The Time-Tested Strategy For Successful Investing (Tenth Edition)

RM15.00 MYR

Goodreads rating: 4.14

RM15.00 MYR

One of the "few great investment books" (Andrew Tobias) ever written.A Wall Street Journal Weekend Investor "Best Books for Investors" Pick Especially in the wake of the financial meltdown, readers will hunger for Burton G. Malkiel’s reassuring, authoritative, gimmick-free, and perennially best-selling guide to investing. With 1.5 million copies sold, A Random Walk Down Wall Street has long been established as the first book to purchase when starting a portfolio. In addition to covering the full range of investment opportunities, the book features new material on the Great Recession and the global credit crisis as well as an increased focus on the long-term potential of emerging markets. With a new supplement that tackles the increasingly complex world of derivatives, along with the book’s classic life-cycle guide to investing, A Random Walk Down Wall Street remains the best investment guide money can buy.
Weaponized Lies : How to Think Critically in the Post-Truth Era - Thryft
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Daniel J. Levitin | Dutton

Weaponized Lies : How to Think Critically in the Post-Truth Era

RM33.00 MYR RM23.00 MYR 30% off

Goodreads rating: 3.76

RM33.00 MYR RM23.00 MYR 30% off

It's raining fringe theories, fake news, and pseudo-facts. These lies are getting repeated. New York Times bestselling author Daniel Levitin shows how to disarm these socially devastating inventions and get the American mind back on track. Here are the fundamental lessons in critical thinking (previously published as A Field Guide to Lies) that we need to know and share now. Investigating numerical misinformation, Daniel Levitin shows how mishandled statistics and graphs can give a grossly distorted perspective and lead us to terrible decisions. Wordy arguments on the other hand can easily be persuasive as they drift away from the facts in an appealing yet misguided way. The steps we can take to better evaluate news, advertisements, and reports are clearly detailed. Ultimately, Levitin turns to what underlies our ability to determine if something is true or false: the scientific method. He grapples with the limits of what we can and cannot know. Case studies are offered to demonstrate the applications of logical thinking to quite varied settings, spanning courtroom testimony, medical decision making, magic, modern physics, and conspiracy theories. This urgently needed book enables us to avoid the extremes of passive gullibility and cynical rejection. As Levitin attests: Truth matters. A post-truth era is an era of willful irrationality, reversing all the great advances humankind has made. Euphemisms like "fringe theories," "extreme views," "alt truth," and even "fake news" can literally be dangerous. Let's call lies what they are and catch those making them in the act.
Pro-Sumer Power! : How to Create Wealth by Buying Smarter, Not Cheaper! - Thryft
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Bill Quain | International Network Training Institute, Inc.

Pro-Sumer Power! : How to Create Wealth by Buying Smarter, Not Cheaper!

RM22.00 MYR

Goodreads rating: 3.72

RM22.00 MYR

"According to marketing expert Dr. Bill Quain, average people can produce above-average wealth through the power of pro-summing."
Charity Detox : What Charity Would Look Like If We Cared About Results - Thryft
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Robert D. Lupton | Harperone

Charity Detox : What Charity Would Look Like If We Cared About Results

RM56.00 MYR RM40.00 MYR 29% off

Goodreads rating: 3.95

RM56.00 MYR RM40.00 MYR 29% off

60% off est. retail
If you're tired of ineffective charity programs and want to make a real difference, Charity Detox is for you. Lupton shows how we can measure the effectiveness of charity programs by their results, rather than just feeling good about donating. He offers many practical strategies and examples of successful organizations that have implemented them. If you're committed to making a meaningful impact, this book will help you do it.
Hit Refresh : The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone - Thryft
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Jill Tracie Nichols, Satya Nadella, Greg Shaw  | Harper Business

Hit Refresh : The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone

RM41.00 MYR

Goodreads rating: 3.79

RM41.00 MYR

Foreword by Bill GatesMicrosoft’s CEO tells the inside story of the company’s continuing transformation, tracing his own personal journey from a childhood in India to leading some of the most significant technological changes in the digital era. As much a humanist as engineer and executive, Nadella concludes with his vision for the coming wave of intelligent technologies and a distinct call to action for leaders everywhere.Hit Refresh is about individual change, about the transformation happening inside of Microsoft and the technology that will soon impact all of our lives—the arrival of the most exciting and disruptive wave of technology humankind has experienced: artificial intelligence, mixed reality, and quantum computing.It’s about how people, organizations, and societies can and must transform "hit refresh" in their persistent quest for new energy, new ideas, and continued relevance and renewal. At its core, it’s about us humans and how our one unique quality—empathy—will become ever more valuable in a world where technological advancement will disrupt the status quo as never before.Satya Nadella explores a fascinating childhood before immigrating to the U.S. and how he learned to lead along the way. He then shares his meditations as sitting CEO—one who is mostly unknown following the brainy Bill Gates and energetic Steve Ballmer. He tells the inside story of how a company rediscovered its soul—transforming everything from culture to their fiercely competitive landscape and industry partnerships. Nadella concludes with his vision for the coming wave of technology and by exploring the potential impact to society and delivering call to action for world leaders."Ideas excite me," Nadella explains. "Empathy grounds and centers me." Hit Refresh is a reflection, meditations, and series of recommendations presented as algorithms from a principled, deliberative leader searching for improvement—for himself, for a storied company, and for society.
Global Strategies For Emerging Asia - Thryft
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Toshiro Wakayama, Anil K. Gupta, U. Srinivasa Rangan  | Jossey-bass

Global Strategies For Emerging Asia

RM15.00 MYR RM11.00 MYR 27% off

Goodreads rating: 5.0

RM15.00 MYR RM11.00 MYR 27% off

95% off est. retail
The multinational corporate guide for thriving in the Asian marketplace Led by China and India, the rise of emerging Asia is transforming the structure of the global economy. By 2025, if not sooner, China will almost certainly overtake the U.S. to become the world's largest economy. By then, India is likely to have overtaken Japan to become the world's third largest economy, after China and the U.S. Besides China and India, Asia also includes other fast-growing economies such as Indonesia, Malaysia, Philippines, Thailand, and Vietnam. Added together, by 2025, these developments are likely to make Asia's economy larger than those of the U.S. and Europe combined. It is clear that, for every large company, leadership in Asia is rapidly becoming critical for leadership globally. This important resource brings together the latest ideas and in-depth case analyses from leading academics and practitioners to provide a comprehensive guide to succeeding in Asia. A resource for competing in today's international market, this book offers executives and managers a guide for navigating the new global reality―that of Asia as the world's emerging center of gravity.
The Economist: The World of Business : From Valuable Brands and Games Directors Play to Bail-Outs and Bad Boys - Thryft
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The Economist | Profile Books Ltd

The Economist: The World of Business : From Valuable Brands and Games Directors Play to Bail-Outs and Bad Boys

RM23.00 MYR

Goodreads rating: 3.63

RM23.00 MYR

68% off est. retail
This book could be a good read for anyone interested in the business world. It includes a wide range of topics that cover famous businesses, bankruptcies, great inventions, leading businessmen, and much more. The book offers answers to various questions about businesses and entrepreneurship. It's informative, entertaining, and gives readers a better understanding of the world of business.
Interest Rate Models : Theory and Practice - Thryft
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D. Brigo F. Mercurio Damiano Brigo | Springer

Interest Rate Models : Theory and Practice

RM85.00 MYR RM60.00 MYR 29% off

Goodreads rating: 3.8

RM85.00 MYR RM60.00 MYR 29% off

86% off est. retail
Book by Brigo, Damiano, Mercurio, Fabio
Indonesia Rising : The Repositioning of Asia's Third Giant - Thryft
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Anthony Reid | Institute Southeast Asian Stud

Indonesia Rising : The Repositioning of Asia's Third Giant

RM35.00 MYR RM25.00 MYR 29% off

Goodreads rating: 3.6

RM35.00 MYR RM25.00 MYR 29% off

There are reasons for thinking that this is at last Indonesia's moment on the world stage. Having successfully negotiated its difficult transition to democracy after 1998, Indonesia has held three popular elections with a low level of violence by the standards of southern Asia. Recetly its economic growth rate has been high (above 6 per cent a year) and rising, where China's has been dropping and the developed world has been in crisis. Indonesia's admission in 2009 to the G20 club of the world's most influential states seemed to confirm a status implied by its size, as the world's fourth-largest country by population, and the largest with a Muslim majority. Some international pundits have been declaring that Indonesia is the new star to watch, and that its long-awaited moment in the sun may at last have arrived.
The Mango Story - Thryft
Sold out
Humberto Salerno, Andrea Gay Zaragoza  | Lid Publishing

The Mango Story

RM30.00 MYR RM21.00 MYR 30% off

Goodreads rating: 2.67

RM30.00 MYR RM21.00 MYR 30% off

83% off est. retail
"The Mango Story is a fascinating read for anyone interested in the fashion industry, especially for those intrigued by the rise of Spanish fashion brands. The book offers a comprehensive look into Mango's business model, advertising strategies, and brand development. It's a recommended read for entrepreneurs, fashion designers, and marketing professionals who want to learn from the success story of Mango in today's consumer world."
Murdoch : The Decline of an Empire - Thryft
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Richard Belfield, Christopher Hird  | Time Warner Books Uk

Murdoch : The Decline of an Empire

RM25.00 MYR RM18.00 MYR 28% off

Goodreads rating: 0.0

RM25.00 MYR RM18.00 MYR 28% off

Myth has it that Rupert Murdoch was left with little by his father, but actually he inherited a relatively successful newspaper publishing operation. Murdoch was ambitious and the only way in which he could expand was by buying other papers. And the only way he could pay for them was by borrowing money. Within a few years of his father's death, the debts of his company had rocketed. Murdoch's penchant for expanding by borrowing is often the subject of comment, but in fact he owns relatively little of News Corporation, his mother and three sisters being substantial shareholders. The corporation's heavy borrowing has worked as a strategy in several ways, such as profits financing expansion into other markets, the success of selling unwanted businesses for profit, "creative accounting" and in meeting the variation in the tax laws of different countries. The authors of this book examine the history of News Corporation and offer their conclusion that the net is now closing.
Sway : The Irresistible Pull of Irrational Behaviour - Thryft
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Ori Brafman, Rom Brafman  | Virgin Digital

Sway : The Irresistible Pull of Irrational Behaviour

RM32.00 MYR

Goodreads rating: 3.78

RM32.00 MYR

Why are we more likely to fall in love when we feel in danger? Why would an experienced pilot disregard his training and the rules of the aviation industry, leading to the deadliest airline crash in history? Why do we find it near-impossible to re-evaluate our first impressions of a person or situation, even when the evidence shows we were wrong? Discover the answers in Sway . We all believe we are rational beings, yet the truth is that we're much more prone to irrational behaviour than we realise or like to admit. In this compelling book, Ori and Rom Brafman reveal why. Looking at irrational behaviour in fields as diverse as medicine, archaeology and the legal system, they chart the psychological undercurrents that influence even our most basic decisions. In doing so they draw on the latest research in social psychology and behavioural economics to reveal the irresistible forces that sway us all. Sway is a fascinating insight into the way we all behave and will change the way you view the world.
The Experience : The 5 Principles of Disney Service and Relationship Excellence - Thryft
Sold out
Brian Church, Bruce Loeffler  | Wiley

The Experience : The 5 Principles of Disney Service and Relationship Excellence

RM45.00 MYR

Goodreads rating: 3.87

RM45.00 MYR

Bring Disney-level customer experience to your organization with insider guidance The Experience is a unique guide to mastering the art of customer service and service relationships, based on the principles employed at the renowned leader in customer experience ­― the Walt Disney Company. Co-Author Bruce Loeffler spent ten years at Disney World overseeing service excellence, and has partnered with Brian T. Church in this book, to show you how to bring that same level of care and value to your own organization. Based on the I. C.A.R.E. model, the five principles ― Impression, Connection, Attitude, Response, and Exceptionals ― give you a solid framework upon which to raise the level of your customer experience. You will learn how to identify your customer service issues and what level of Experience you are currently offering. You can then determine exactly what the "customer experience" should be for your company, and the changes required to make it happen. The Walt Disney Company is the most recognized name in the world for customer service. The "Disney Experience" draws customers from all around the world,. This book describes what it takes to achieve that level of Experience, and how any organization can do it with the right strategy and attention to detail. When the Experience is enhanced, the opportunity arises to convert customers to ambassadors who will share their Experience with others. Customers are the lifeblood of business. A great product offering isn't enough in today's marketplace, where everyone's looking for an "experience.” Imagine the kind of value a Disney-level customer experience could bring to your organization. The Experience is a guide to getting there, from an insider's perspective.
Noise : A Flaw in Human Judgment - Thryft
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Daniel Kahneman, Olivier Sibony, Cass R. Sunstein  | Hachette Book Group Usa

Noise : A Flaw in Human Judgment

RM46.00 MYR

Goodreads rating: 3.65

RM46.00 MYR

Imagine that two doctors in the same city give different diagnoses to identical patients — or that two judges in the same court give different sentences to people who have committed the same crime. Suppose that different food inspectors give different ratings to indistinguishable restaurants — or that when a company is handling customer complaints, the resolution depends on who happens to be handling the particular complaint. Now imagine that the same doctor, the same judge, the same inspector, or the same company official make different decisions, depending on whether it is morning or afternoon, or Monday rather than Wednesday. These are examples of noise: variability in judgments that should be identical. In Noise, Daniel Kahneman, Olivier Sibony, and Cass R. Sunstein show how noise helps produce errors in many fields, including medicine, law, public health, economic forecasting, food safety, forensic science, bail verdicts, child protection, strategy, performance reviews and personnel selection. And although noise can be found wherever people make judgments and decisions, individuals and organizations alike commonly ignore to its role in their judgments and in their actions. They show “noise neglect.” With a few simple remedies, people can reduce both noise and bias, and so make far better decisions. Packed with new ideas, and drawing on the same kind of diligent, insightful research that made Thinking, Fast and Slow and Nudge groundbreaking New York Times and international bestsellers, Noise explains how and why humans are so susceptible to noise in judgment — and what we can do about it.
Superconsumers : A Simple, Speedy, and Sustainable Path to Superior Growth - Thryft
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Eddie Yoon | Harvard Business Review Press

Superconsumers : A Simple, Speedy, and Sustainable Path to Superior Growth

RM52.00 MYR

Goodreads rating: 3.68

RM52.00 MYR

Not your average consumer. Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They aren’t average consumers—they’re superconsumers.Although small in number, superconsumers can have an outsized impact on a company’s bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and they’re usually willing to spend considerably more than the average consumer. And because they’re so engaged and passionate, they can offer invaluable advice to managers looking to improve their products, change their business models, energize their cultures, and attract new customers.In Superconsumers , growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he’ll show you how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs. Along the way, he’ll let you into the minds and homes of superconsumers of all kinds, revealing what makes them tick and why they’re willing to spend so much more than other consumers.Rich with data and case studies of companies that have implemented superconsumer strategies with great success, Superconsumers is a fun, practical, and inspiring guide for anyone interested in making their best customers even better.
Thinking, Fast and Slow - Thryft
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Daniel Kahneman

Thinking, Fast and Slow

RM38.00 MYR

Goodreads rating: 4.18

RM38.00 MYR

Major New York Times bestsellerWinner of the National Academy of Sciences Best Book Award in 2012Selected by the New York Times Book Review as one of the best books of 2011A Globe and Mail Best Books of the Year 2011 TitleOne of The Economist's 2011 Books of the Year One of The Wall Street Journal's Best Nonfiction Books of the Year 20112013 Presidential Medal of Freedom RecipientIn the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation—each of these can be understood only by knowing how the two systems shape our judgments and decisions. Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Winner of the National Academy of Sciences Best Book Award and the Los Angeles Times Book Prize and selected by The New York Times Book Review as one of the ten best books of 2011, Thinking, Fast and Slow is destined to be a classic.
The Cost of Free Shipping : Amazon in the Global Economy - Thryft
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Ellen Reese, Jake Alimahomed-Wilson  | Pluto Press

The Cost of Free Shipping : Amazon in the Global Economy

RM43.00 MYR RM30.00 MYR 30% off

Goodreads rating: 3.71

RM43.00 MYR RM30.00 MYR 30% off

77% off est. retail
The Cost of Free Shipping offers a comprehensive analysis of Amazon's impact on global capitalism, highlighting the negative effects on workers, local democracy, and society as a whole. This book is a must-read for anyone interested in understanding the true cost of Amazon's domination and how it affects our everyday lives. Readers will appreciate the cutting-edge analysis and insights provided by the author.
Thank You for Being Late : An Optimist's Guide to Thriving in the Age of Accelerations - Thryft
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Thomas L. Friedman

Thank You for Being Late : An Optimist's Guide to Thriving in the Age of Accelerations

RM24.00 MYR

Goodreads rating: 3.89

RM24.00 MYR

Recommended for those seeking a hopeful perspective
On Fire : The Burning Case for a Green New Deal - Thryft
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Naomi Klein

On Fire : The Burning Case for a Green New Deal

RM32.00 MYR

Goodreads rating: 4.19

RM32.00 MYR

For more than twenty years, Naomi Klein has been the foremost chronicler of the economic war waged on both people and planet-and an unapologetic champion of a sweeping environmental agenda with justice at its center. In lucid, elegant dispatches from the frontlines of contemporary natural disaster, she pens surging, indispensable essays for a wide public: prescient advisories and dire warnings of what future awaits us if we refuse to act, as well as hopeful glimpses of a far better future. On Fire: The (Burning) Case for a Green New Deal gathers for the first time more than a decade of her impassioned writing, and pairs it with new material on the staggeringly high stakes of our immediate political and economic choices.These long-form essays show Klein at her most prophetic and philosophical, investigating the climate crisis not only as a profound political challenge but as a spiritual and imaginative one, as well. Delving into topics ranging from the clash between ecological time and our culture of "perpetual now," to the soaring history of humans changing and evolving rapidly in the face of grave threats, to rising white supremacy and fortressed borders as a form of 'climate barbarism,' this is a rousing call to action for a planet on the brink.With reports spanning from the ghostly Great Barrier Reef, to the annual smoke-choked skies of the Pacific Northwest, to post-hurricane Puerto Rico, to a Vatican attempting an unprecedented 'ecological conversion,' Klein makes the case that we will rise to the existential challenge of climate change only if we are willing to transform the systems that produced this crisis.An expansive, far-ranging exploration that sees the battle for a greener world as indistinguishable from the fight for our lives, On Fire captures the burning urgency of the climate crisis, as well as the fiery energy of a rising political movement demanding a catalytic Green New Deal.
The Future of Capitalism : Facing the New Anxieties - Thryft
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Paul Collier | Penguin

The Future of Capitalism : Facing the New Anxieties

RM30.00 MYR

Goodreads rating: 3.82

RM30.00 MYR

From world-renowned economist Paul Collier, a candid diagnosis of the failures of capitalism and a pragmatic and realistic vision for how we can repair it. Deep new rifts are tearing apart the fabric of the United States and other Western thriving cities versus rural counties, the highly skilled elite versus the less educated, wealthy versus developing countries. As these divides deepen, we have lost the sense of ethical obligation to others that was crucial to the rise of post-war social democracy. So far these rifts have been answered only by the revivalist ideologies of populism and socialism, leading to the seismic upheavals of Trump, Brexit, and the return of the far-right in Germany. We have heard many critiques of capitalism but no one has laid out a realistic way to fix it, until now. In a passionate and polemical book, celebrated economist Paul Collier outlines brilliantly original and ethical ways of healing these rifts--economic, social and cultural--with the cool head of pragmatism, rather than the fervor of ideological revivalism. He reveals how he has personally lived across these three divides, moving from working-class Sheffield to hyper-competitive Oxford, and working between Britain and Africa, and acknowledges some of the failings of his profession. Drawing on his own solutions as well as ideas from some of the world's most distinguished social scientists, he shows us how to save capitalism from itself--and free ourselves from the intellectual baggage of the twentieth century.
The Rule of Three : Why Only Three Major Competitors Will Survive in Any Market - Thryft
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Jagdish N. Sheth, Raj Sisodia  | Free Press

The Rule of Three : Why Only Three Major Competitors Will Survive in Any Market

RM35.00 MYR RM25.00 MYR 29% off

Goodreads rating: 3.39

RM35.00 MYR RM25.00 MYR 29% off

Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few
Rise to Globalism : American Foreign Policy Since 1938 - Thryft
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stephen-e-ambrose

Rise to Globalism : American Foreign Policy Since 1938

RM29.00 MYR

Goodreads rating: 3.9

RM29.00 MYR

Since it first appeared in 1971, Rise to Globalism has sold hundreds of thousands of copies. The ninth edition of this classic survey, now updated through the administration of George W. Bush, offers a concise and informative overview of the evolution of American foreign policy from 1938 to the present, focusing on such pivotal events as World War II, the Cuban Missile Crisis, Vietnam, and 9/11. Examining everything from the Iran-Contra scandal to the rise of international terrorism, the authors analyze-in light of the enormous global power of the United States-how American economic aggressiveness, racism, and fear of Communism have shaped the nation's evolving foreign policy.
Fault Lines : How Hidden Fractures Still Threaten the World Economy - Thryft
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Raghuram G. Rajan | Harpercollins India

Fault Lines : How Hidden Fractures Still Threaten the World Economy

RM42.00 MYR RM29.00 MYR 31% off

Goodreads rating: 4.11

RM42.00 MYR RM29.00 MYR 31% off

68% off est. retail
Please Read Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may be printed on the book, but Book name, contents, and author are exactly same as Hardcover Edition. Fast delivery through DHL/FedEx express.
Knowledge and Persuasion in Economics - Thryft
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Deirdre Nansen McCloskey

Knowledge and Persuasion in Economics

RM66.00 MYR

Goodreads rating: 3.84

RM66.00 MYR

Donald McCloskey's previous books, The Rhetoric of Economics and If You're So Smart, aimed to bring economics back into the wider conversation of the day. In Knowledge and Persuasion in Economics he carries the conversation further, into the seminars of philosophers. His message is that economics is a science, but a human science. It is properly mathematical, but literary too. His book is highly unusual: a work of technical economics that can be read by anyone, a witty guide to the ins and outs of economic philosophy expressed in plain English.
The Parable of the Pipeline: How Anyone Can Build a Pipeline of Ongoing Residual Income in the New Economy - Thryft
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Burke Hedges | I N T I Pub & Resource Books Inc

The Parable of the Pipeline: How Anyone Can Build a Pipeline of Ongoing Residual Income in the New Economy

RM34.00 MYR RM19.00 MYR 44% off

Goodreads rating: 4.09

RM34.00 MYR RM19.00 MYR 44% off

If you're eyeing financial freedom, this book spins the journey into a clear metaphor. Hedges makes the concept of residual income accessible and actionable. It's a swift read, perfect for those ready to shift from short-term earnings to long-term, sustained wealth. Let this book be your first step towards a lifestyle where work is optional.
Funky Business : Talent Makes Capital Dance - Thryft
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Jonas Ridderstrale, Kjelle A. Nordstrom  | Pearson Education Limited

Funky Business : Talent Makes Capital Dance

RM26.00 MYR RM18.00 MYR 31% off

Goodreads rating: 3.88

RM26.00 MYR RM18.00 MYR 31% off

72% off est. retail
In the best-selling Funky Business Kjell Nordstrom and Jonas Ridderstrale launch a manifesto for difference in business. Move it. In 1995, 1000 new soft drinks were launched on the Japanese market. A year later, 1% of them were still for sale. Move it fast. If you are driving a 1990 model car, approximately six years were spent developing it. Today, most companies do that job in two years. Move it faster. At Hewlett Packard, the majority revenues come from products that did not exist a year age. Move it now. In Tokyo, you can order a customized Toyota on Monday and be driving it on Friday. More products, more markets, more people, more competition. In a world of abundance and excess, competition is total and competition is personal. Difference rules. If you think about it, most of what your business does could be bought from someone else using the Yellow Pages or an Internet search engine. How are you going to be attractive? By being more efficient? By doing it cheaper? Come on! This is the age of time and talent, where we are selling time and talent, exploiting time and talent, hiring time and talent, packaging time and talent. Today, the "critical resources" wear shoes and walk out the door around 5.30pm every day. Karl Marx was right; the workers should own the critical means of production - it's small, gray and weighs about 1.3 kilograms. It will move markets and it will make capital dance. Only talent will allow you to be unique, to escape business as usual. In this world we need business as unusual. We need innovative business. We need unpredictable business. We need Funky Business. This is business book as unusual.
Building Brandwidth : Closing the Sale Online - Thryft
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Scott Miller, Sergio Zyman  | Harpercollins S Inc

Building Brandwidth : Closing the Sale Online

RM33.00 MYR RM23.00 MYR 30% off

Goodreads rating: 2.8

RM33.00 MYR RM23.00 MYR 30% off

80% off est. retail
Now the world's most famous marketer, Sergio Zyman, has teamed up with Scott Miller to present a brilliant and irascible take on e-marketing as it really is and how it's supposed to be.just as Zyman's best-selling The End of Marketing as We Know It signaled the end of traditional marketing-marketing as corporate ornamentation, somehow existing apart from the serious business practice of selling more people more stuff more often-Building Brandwidth takes on the myth that this cool, hip new technology needs cool, hip new marketing to make the sale. Marketing is marketing-building a brand online takes discipline and sweat, just as it does offline.Too many Internet start-ups are betting on irreverent advertising and in-jokes to do magic-to create instant brand awareness, build traffic, develop commerce, create buzz, and enable the brand to rise to the top. But "irreverent" too often means "irrelevant." Meanwhile, sales stagnate-or nosedive. Ever since the Internet bubble burst, Web companies live by the law-of-the-jungle rules of all companies.In this illuminating book you'll learn why:• Building brandwidth isn't about being trendy. It's about closing the sale online and using some of the back-to-the principles of e-merchanting to do that.• Everything you knew about mass marketing is over. Today, customization rules, and that means customer-ization rules.• Customers don't care if your Web site has the coolest technology-they want to know how it can do something for them that they need or want and how it can do it differently than any other site.• Creativity isn't about being obscure. Creativity means doing the hard work of communicating what your business can do that the competition can't.• What applies to e-companies now applies to all companies. The new and old economies have fused into one hypercompetitive transformed economy.Building Brandwidth is the user's manual for anyone doing business on the Internet. This indispensable guide to making money and coming out on top will help you close the sale online in these fast-moving, make-or-break times when every e-commerce venture is desperately fighting to stay afloat.
Megamedia Shakeout : The Inside Story of the Leaders and the Losers in the Exploding Communications Industry - Thryft
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Kevin Maney

Megamedia Shakeout : The Inside Story of the Leaders and the Losers in the Exploding Communications Industry

RM33.00 MYR

Goodreads rating: 4.0

RM33.00 MYR

A tale of big ideas . . . big egos . . . and the billions to be won or lost in the exploding communications industry "An exciting, well-written, fast paced book on a fascinating topic. It is down to earth, realistic, and important. Kevin Maney artfully demystifies the explosion of new technologies and businesses that are radically changing the way we live, work, and play."—James C. Collins coauthor of Built to Last "Mandatory reading for all who wish to know the key media players and their future playthings. His personality portraits add the intriguing 'spice' that keeps the pages turning. This is an exceptional examination of who is likely to succeed or fail in the future media landscape."— John S. Hendricks Chairman and Chief Executive Officer The Discovery Channel "Megamedia Shakeout by Kevin Maney is a comprehensive overview on the emerging 'new media'. Some of his conclusions are controversial, but this trenchant analysis from a veteran observer provides a paradigm for both insiders and neophytes. Whether you are in the industry as I am or a technology investor interested in unearthing these new opportunities, this book is a thought-provoking, up-to-the-minute analysis of all the players, large and small, poised to dominate the next media revolution."—Mike Bloomberg President, Bloomberg LP "Kevin is one of the nation's most astute commentators on the mergers and alliances which will shape media in the twenty-first century. 'Megamedia' is exactly the right term to describe the multifaceted behemoths now converging, and Kevin has done a fine job of chronicling that convergence."—Ted Leonsis President, America Online Services Company "From behind the scenes, Kevin Maney provides us with an insightful, entertaining ride on the multimedia roller coaster. Kevin's style provides us with provocative insights of the mega personalities which dominate and formulate the megamedia future. This constitutes a 'must read' for anyone who needs a map to the information highway."—Lucie J. Fjeldstad President, Fjeldstad International Former Vice President, IBM The biggest thing to hit the business world since Henry Ford introduced assembly-line production is the concept of megamedia—the merging of the computer, telephone, software, entertainment, and cable TV industries. The technological convergence of companies from all corners of business has sparked the most sensational corporate shakeouts in history. Now in an engrossing tale of big ideas, big egos, and the billions to be won or lost in the exploding communications industry, USA Today reporter Kevin Maney answers these questions and more. This insightful account Writing in a taut, hard-driving journalistic style, Maney takes us behind the scenes at leading companies for the first inside look at the shakeout in the communications industry. Megamedia Shakeout cuts through the hype to bring us a bold vision of the future and a clear-sighted, practical assessment of the exciting business and investment opportunities being opened up by the communications revolution. Kevin Maney has been chronicling the communications revolution for several years now, and he has interviewed all the key players involved. In this book, he pieces together a coherent picture of where the industry is headed, explains the technologies and technological wonders involved, and offers a highly plausible vision of what the future will look like. "Megamedia is the information superhighway, 500-channel cable systems and interactive TV all rolled into one. It is telephone companies, cable companies, entertainment companies and computer companies. All are part of the same converging industry. All will go through astounding change over the next decade as we witness the dawn of the Communications Age."—Kevin Maney "An exciting, well-written, fast paced book on a fascinating topic. It is down-to-earth, realistic, and important. Kevin Maney artfully demystifies the explosion of new technologies and businesses that are radically changing the way we live, work, and play."—James C. Collins coauthor of Built to Last "Mandatory reading for all who wish to know the key media players and their future playthings. His personality portraits add the intriguing 'spice' that keeps the pages turning. This is an exceptional examination of who is likely to succeed or fail in the future media landscape"—John S. Hendricks Chairman and Chief Executive Office Discovery Communications "Maney's working journalist's access to the key players and facts combined with his writing style provides an excellent perspective on today's newest industry the merger of computers, telecommunications, video and entertainment what he dubs Megamedia."—Alan C. Stanford Computer Consultant, Ernst & Young "Megamedia Shakeout by Kevin Maney is a comprehensive overview on the emerging 'new media'. Some of his conclusions are controversial, but this trenchant analysis from a veteran observer provides a paradigm for both insiders and neophytes. Whether you are in the industry as I amor a technology investor interested in unearthing these new opportunities, this book is a thought-provoking, up-to-the-minute analysis of all the players, large and small, poised to dominate the next media revolution."—Mike Bloomberg President, Bloomberg LP "Kevin is one of the nation's most astute commentators on the mergers and alliances which will shape media in the twenty-first century. 'Megamedia' is exactly the right term to describe the multifaceted behemoths now converging, and Kevin has done a fine job of chronicling that convergence"—Ted Leonsis President, America Online Services Company "From behind the scenes, Kevin Maney provides us with an insightful, entertaining ride on the multimedia roller coaster. . .climbing upward as the fevered pitch of mega-mergers grabbed the daily headlines and accelerating down again as many self-destructed and back around again as new players vied for control. Kevin's style provides us with provocative insights of the mega personalities which dominate and formulate the megamedia future. This constitutes a 'must read' for anyone who needs a map to the information highway"—Lucie J. Fjeldstad President, Fjeldstad International Formerly Vice President, IBM
Blueprint to the Digital Economy - Thryft
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Blueprint to the Digital Economy

RM34.00 MYR RM24.00 MYR 29% off

Goodreads rating: 3.53

RM34.00 MYR RM24.00 MYR 29% off

81% off est. retail
This book is an essential read for anyone looking to understand how technology has shaped and will continue to shape the modern business landscape. It provides numerous real-world examples of how the internet and multimedia technology are radically altering the traditional ways that organizations operate. Don Tapscott's expertise in the field and compelling writing style make this book a must-read for entrepreneurs, tech enthusiasts, and anyone interested in the digital economy.
Natural Capitalism : The Next Industrial Revolution - Thryft
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Natural Capitalism : The Next Industrial Revolution

RM46.00 MYR RM32.00 MYR 30% off

Goodreads rating: 3.99

RM46.00 MYR RM32.00 MYR 30% off

78% off est. retail
"Natural Capitalism" offers a groundbreaking vision of how industry and commerce can benefit society and ecosystems. It presents a well-researched argument for shifting towards radical resource productivity, ecological redesign, and a service and flow economy. This book is recommended for anyone interested in sustainable business practices and eco-friendly economic development.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.